Website users increased by 95.84%
Top age range 35-44
In 2022, we launched a new site with BrandSource to create more integrations with our software and increase SEO We lost some data during the launch and Google transferred to GA4 analytics to start tracking in 2023 With the new launch, we did not see a huge drop-off and we continued to trend upward in website users Google and Facebook ads have contributed to the increase in users, however, organic search is still the top acquisition
Top website users city Miami
Top users day & time Tuesday 10:00 AM
Mobile sessions increased by 134.2%
GMB searches increased by 238%
GMB clicks increased by 237%
Top search aquestition Map
GMB calls increased by 306%
After the launch of our new site in October 2022, we did not experience a dramatic decline in visits or clicks, however, we are still working out the kinks with indexing and overall website health We are now creating four original new blogs to help our SEO efforts Ryan is continuing to audit Brandsource's work and review errors and non-indexed pages
New blogs created and posted 32
Top performing blog Best Speed Ovens
New webiste launched in October 2022 Total clicks for 2022 25.4K
Top performing page Naples location
2022 ANALTYICS
In 2022, we increased our ad spend by $60K and organized ads based on these categories: phone ads, website traffic, display ads, vendor-branded campaigns, and products specific campaigns We are working to test out shopping campaigns and waiting for Google to approve our ads Top conversions for the year were directions (1,097) followed by calls from ads (1,069), and lastly webchat (404)
Total conversions from Google ads 2,435
Top ad based on conversions
Phone ad - FTL
Top click through rate
Fuse Branded Campaign
Top clicks
Phone ad - Miami
Increased google ad spend by $60,700
In 2022, we significantly increased our Facebook ad spend to coincide with our Google ad campaigns Each vendor/product campaign in Google ads was matched with a Facebook ad for a complete campaign We received almost 6 million impressions from all of our Facebook ads this year We started testing Linkedinads in March 2022 and concluded that blog and video ads were the best performing
Total clicks for Facebook ads 94,501
Top Facebook ad based on results Brand Campaign - F&P
Average CTR for Facebook ads 1.59%
An increased amount of personalized posts has helped gain followers and engagement throughout the year. With over 300 posts this year, the employee spotlights and event video content have been the top-performing organic posts.
Followers increased 139.06%
Top engagment platform LinkedIn
Social Media Website User Acquistion 32.9% Top Instagram & LinkedIn Cities Miami
Top Impressions platform Facebook
Pinterest, YouTube, & OTT
Added Pinterest and YouTube platforms in late 2021 and continued to create and post content on each Videos are pushed out through ads, organic social posts, and email marketing OTT campaign is shown to our top zip codes in each showroom location and to 1.5+ million home value.
OVER THE TOP TV
Pinterest Clicks 1,003
Top YouTube Video Welcome to Naples
YouTube video views 85,132 Total C0nversions for OTT Campaign 10,677
Top streaming platform Pluto
This year we did not add any additional print magazines and decreased our print spend by $3,422 We added an additional spend with Luxe for the Pedals with a Purpose campaign We hosted the Naples Build magazine launch where we had over 40 attendees With the QR added to our ads, we are able to track the scan to get a better ROI
Top magazine spend Luxe Decreased print spend by $3,422.50 QR code scan 462 Total 2022 spend $93,071.42
In 2022 our email marketing campaigns consisted of Fuse News and event emails. Our Fuse News emails are sent out each month to our showroom clients and include blogs written that month, new video content, and featured products. Event emails are sent directly to showroom clients to invite or remind them about an event or CEU that we are hosting More work and organization are needed to increase CTR and open rates
Total emails sent 68
Top click-through rate email Decor for the Cure
Average CTR for all emails 9.84%
Top CTR for Fuse News December - NPB
Total marketing contacts 21,027 2022
This year we significantly increased our marketing spend with the majority going to digital marketing We'll we increased our spending, we are still at 74% of our delivered sales We have invoiced out over $590k in co-op dollars and have received $464k Spend for this year was taken from Quickbooks and Ramp, as we move more into Epass for accounting I will be using that for a more accurate outline.
Increased marketing spend by 99.2%
Increased co-op dollars invoiced by 95.4%
Top marketing category spend Digital Marketing Top quarter marketing spend Q4
Most marketing spend went to Google ads
Questions to strategize
WHAT ARE THE BUSINESS GOALS AND OBJECTIVES?
WHO IS OUR TARGET AUDIENCE? HAS IT CHANGED OVER THE PAST FEW MONTHS/YEAR?
WHAT NEW INITIATIVES DO WE WANT TO PUSH THIS YEAR?
WHERE CAN WE INCREASE OUR EFFORTS?
HOW CAN WE BEST ADD VALUE TO THAT CLIENT'S JOURNEY?
HOW WILL SUCCESS BE MEASURED THROUGH MARKETING?
Focus on tracking ROI from all sources of marketing
Utilize inbound lead coordinator to track sales revenue
Organize and use HubSpot and all of our software for reporting
Work with sales to gain input on the buyer's journey
Encourage the sales team to promote the brand on our platforms
Work with all of our software to automate and integrate internal and external processes
Increase our website capabilities and possible e-commerce opportunities
Work to create more original written, audio, and visual content to display on Fuse networks and the learning center
Create stronger long-term relationships with Fuse experiences and events
Strengthen and develop awareness in new showroom cities
Continue to work on Epass integration to create automated processes
Incorporate Package AI once routing and payments have been implemented
Work on SEO efforts with BrandSource and continue to audit them with Brandspeak
Increase to 4 new original blogs to increase SEO
Add shopping ads with in-stock & clearance items
Update all content and keywords and make sure to include in-stock
Increase ad spend by testing branded campaigns and include more mid-level brands in campaigns such as Bosch and LG
Create A/B Testing on phone ads and website traffic ads
Create shopping ads with in-stock & clearance items
Update all content and utilize videos to test more Instagram ads
Create A/B Testing on awareness campaigns
Get more video content for Instagram reels, YouTube, OTT, and Tiktok
Leverage PR to boost your reputation and customers’ confidence
Hyper-personalize content with employees' and clients reviews
Create separate QR codes for each magazine to better track ROI
Utilize print networks to host events and luncheons
Organize HubSpot customer type, lists, and email campaigns
Learn more about HubSpot's abilities to automate email campaigns
Possibly incorporate text campaigns alongside email campaigns
Increase individualized sales manager and client experiences
Get sales to attend more networking events with the membership we are involved in Have at least one event (big or small) at each showroom once a month