BEST PIVOT CAMPAIGN OR INITIATIVE

For fundraising campaigns and initiatives that adapted and excelled in response to a critical fundraising challenge

This award recognises fundraising campaigns or initiatives that have been pivoted in response to a critical fundraising challenge. The ‘pivot’ can be the change or adaptation of an existing campaign or initiative due to an internal / external challenge that poses significant risk to future income growth and sustainability within the fundraising program. e.g. responding to a high rate of attrition within a Regular Giving program, dwindling attendance at events by going digital, drop in corporate sponsorship by changing the case for support and donor segmentation of a direct mail campaign.

Winner

• The Harry Perkins Institute of Medical Research Safe Harbour - A Giving Circle

Finalists

• Australia for UNHCR Ukraine and Afghanistan Appeals

• Canteen Canteen Shop 2021

• Great Barrier Reef Foundation Going Digital for the Reef

• Parkinson’s NSW Step Up for Parkinson’s

• Royal Flying Doctor Service (Queensland Section)

Guiding Lights

Sponsored by:

• Stepping Stone House

Sleep Under the Stars 2022

• The Smith Family

Sponsored Student Birthday Reminders

• The Smith Family

The Smith Family’s Toy and Book Appeal 2021