1 minute read

SUPPLIER TEAM OF THE YEAR

Dataro

Dataro is one of RFDS Victoria’s most strategic supplier partnering’s, having delivered significant improvements in fundraising campaign ROI and team efficiency over the last two years. Their AI donor prediction software and amazing customer support have helped to maximise the value of their donor data. Through better campaign targeting they have empowered RFDS to work smarter in delivering truly donor-centric campaigns that generate improved fundraising outcomes. With Dataro’s software and strategic counsel they can engage with the right donors at the right time in a way that brings the donor closer to their cause and results in greater net returns.

Advertisement

Finalist

Dataro software has reduced RFDS mailing volume and has helped protect their fundraising revenue against rising mailing costs and inflation. Dataro’s predictive scores provides insights on which donors are most likely to give to an appeal, to convert to a regular giver, and to cancel or upgrade their regular gift and who is showing signs of giving at a higher level. Fundraising has become more targeted and delivers donor-centric campaigns that achieve fundraising targets. Dataro’s software is extremely user friendly, and they are a trusted adviser to the fundraising team.

This article is from: