FUNDRAISING IMPACT THROUGH TECHNOLOGY

Team

Maisa Lopes Gomes FFIA

Peta King

Nick Culpitt

Cerebral Palsy Alliance

STEPtember 2021

High Commendation

Sponsored by:

Nathan Lightfoot

Katherine Spiller

Brittany Adams

Following a record-breaking campaign in 2020 ($10.9M raised), STEPtember 2021 not only exceeded expectations but redefined the campaign’s potential. By the end of day one, there were 123,000 participants registered (target was 87,000), and the campaign had raised $5.7M, over halfway to the $11.1M goal. The revenue target was surpassed on day ten of the campaign, with final revenue reaching $18.66M (+63% v 2020). Entering STEPtember’s eleventh year in 2021 they sort to refine, optimise and innovate to improve the participant experience while also improving internal systems and processes. This included:

• Improving the STEPtember website and digital architecture to improve the user experience.

• Investing in creating a data warehouse and new reporting tools to better understand, plan and optimise the campaign.

• New communications platforms to better manage the in-house communications plan.

• A shorter 6-week acquisition period to help drive registrations before the end of August.

• New customised corporate coordinator reports leveraging unique data sync with Funraisin platform & CPA Data Warehouse.

• Enhance the STEPtember App including tracking to measure performance.

• Creation of a Facebook Group to help drive content and engagement.

• A new segmentation model focused on participant motivation and drivers.

Cross-team collaboration with both the corporate team and digital team was at the core of STEPtember’s success in 2021.