SUPPLIER TEAM OF THE YEAR

DTV group and Sanctuary Media

Nominated by The Smith Family

DTV Group and Sanctuary Media are a long-term partner of The Smith Family that helped raise the bar on their performance year on year. DRTV is the largest single media channel responsible for driving sponsorship growth, accounting for approximately 40% of child sponsorships acquired. Last year, 4,391 sponsors were attributed to being acquired via DRTV – $2.7million in annualised income. Over the five-year strategy FY18-22, 33,493 sponsors were attributed to DRTV. DTV Group worked as true partners, not just as a supplier but with genuine enthusiasm and dedication towards achieving The Smith Family’s goals. Six direct response TV ads were produced, plus variations each to reach their desired outcome and achieve the key messages. DTV Group managed the process from end-to-end, providing well-thought-out creative concepts, producing the ad, and managing the portfolio of existing creatives.

Finalist

They collaborated closely with Sanctuary Media to continually optimise the media strategy and buying, liaise directly with the telemarketing agency to enhance conversion and campaign performance. DTV proved to be very flexible and supported the shift in advertising to a more strengths-based approach which resulted in multiple adaptations of existing creatives and a brand-new creative aligned with the organisational goals. DTV Group consistently went above and beyond to support the broader fundraising activities by looking for optimisations within the DRTV channel to support other appeals in market simultaneously.