SUPPLIER TEAM OF THE YEAR

Adflex Marketing

Nominated by Royal Life Saving Society WA

High Commendation

Face-to-face (F2F) fundraising is a critical element of Royal Life Saving Society WA’s (RLSSWA) fundraising portfolio. After a previous supplier exited the market in 2019, RLSSWA faced critical decisions about the future of its F2F strategy. They engaged a professional supplier, Adflex Marketing and the relationship grew beyond the F2F supplier agreement into a real partnership. They helped expand the charity’s brand presence, raise funds, acquire regular givers, engage members and educate the community on key water safety messages. The Adflex team became part of the fabric of RLSSWA’s fundraising programs. As supplier members of FIA they are deeply committed to the FIA Code and training programs to ensure that this ethos is lived by their entire team, including frontline fundraisers.

Adflex worked with RLSSWA to pivot over COVID-19 challenges. They maintained continuation of employment through redeployment into telemarketing and ensuring ongoing revenue generation for RLSSWA. This allowed for a fast and seamless return to the field when restrictions lifted. Adflex adopted RLSSWA’s auRaffle fundraising platform to process all regular giving, raffle ticket, donation, and product sales transactions. Adflex helped deliver outstanding fundraising outcomes including acquiring 4,287 regular raffle supporters, contributing more than $2.1M income over the past 18 months. They have delivered the drowning prevention and water safety messages to over 155,000 West Australians, assisting RLSSWA to strive for a nation free of drowning.