Cancer Australia

Workout 4 Women

Team

Sarah Michowski

Jacqueline Adams

Sue Hegarty

10 Feet Tall

Progressive PR

Workout 4 Women is the only peer-to-peer community fundraising event managed solely inhouse by Ovarian Cancer Australia (OCA). The month-long event asks participants to walk or run 4km every day to raise funds to support women with ovarian cancer. This is directly tied to the vision that no woman with ovarian cancer walks alone and 4kms was chosen as 4 women are diagnosed with ovarian cancer every day. To increase participation in 2021 the challenge needed to be highly accessible and customisable - appealing to individuals of all levels of fitness and capability. The unique aspect being that participants can do the 4kms in whatever way they choose.

The outcomes confirmed that a corporate partner was not essential for success as it had the best ROI of any OCA community fundraising event run to date. It helped fulfil the strategic objective to increase the amount of untied funding raised. The total amount raised was up 82% on 2020. The campaign also played a crucial role in ensuring that women who need our services, actually know about them.

Participants were encouraged to share how their experience on social media content to demonstrate the passion and commitment and inspire others. The campaign maintained a positive tone throughout and had a case study led approach giving it a highly personal touch.