IMPACT ON A SHOESTRING Launceston

City Mission

Pay it Forward

Team Rafael Demarchi

Finalist

The City Mission Pay It Forward is a peer-to-peer fundraising campaign that leads up to the Pay It Forward breakfast event. It exists to raise awareness and vital funds for City Mission’s youth and children services. To continue offering these services free of charge, City Mission put out the call for business and community leaders, as well as schools (where the programs are mostly run), to take up the fundraising challenge (dress up as a hero for a day) and join the breakfast.

The total campaign cost was $3K allocated mostly to purchasing media space. The creative was written, designed, and developed in-house, including all social media promotion, EDM, radio, press adverts, media releases, participants support collateral, dedicated campaign website etc. The entire event was also coordinated in-house with the only extra cost being $3K for the venue hire.

It helped reach new audiences and grow the database, increase community and corporate engagement, encourage and build advocacy, establish beneficial strategic alliances and partnerships as well as diversify their fundraising initiatives by hosting an event. They raised over $60,000 in cash and over 15,000 non-perishable items. In 2021 these programs helped more than 2,000 children and young people and the donated goods were allocated to assist with their annual 3,300 emergency relief appointments.