MOST INNOVATIVE CAMPAIGN

Anglicare Victoria

AV Aid Food Truck

Team

Paula Gething

Kirsty Simpson

Julie Witte

AV Aid is a new service enhancement to Anglicare Victoria’s (AV) current emergency relief (ER) food provision. The concept is a food delivery service that focuses on non-perishable food items delivered straight to their emergency relief centres, who have limited storage capacity.

Finalist

Storage of food at sites can become problematic in cases where there are limitations to the overall availability of storage space be it refrigerators or shelving. Increased cost of living pressures, rising fuel prices and the ongoing fallout from the pandemic have significantly ramped up demand for emergency relief.

The AV Aid campaign represents the very first trial of a major donor campaign and the results were astonishing with targets being exceed by almost $400,000. This enabled food deliveries to 17 underserved sites across Victoria. The sites are all in locations with low socio-economic population and predictably high demand for relief services.

Sponsored by:

AV Aid can also be used to reach out to vulnerable individuals and families within the AV network, spanning 93 locations state-wide including remote areas. The campaign has been a game-changer. It demonstrates the power of a targeted and creative campaign strategy and has reset AV’s expectations of the inherent value of philanthropy as a significant contributor to the organisation’s operations as a whole.