PRINCIPAL AWARD MOST OUTSTANDING FUNDRAISING PROJECT

The most outstanding entry across all campaign categories.

JOINT WINNER Royal Life Saving Society

WA auRaffles Digital Platform Team

Laura Kazmirowicz EMFIA

Montelle Bauernfeind

Gypsy Treacy

Diversus

Glenda Stark

Prue Stark

Royal Life Saving Society WA’s (RLSSWA) purpose is to prevent drowning in Western Australia. They use a variety of fundraising initiatives, including raffles, to support water safety programs. RLSSWA sought to leverage new technology and improve the efficiency of the supporter journey, whilst also protecting existing channels. They developed an omnichannel digital raffle platform called auRaffles, an easy to use, customisable digital platform to support charity fundraising campaigns.

The platform is “white label” allowing other charities to use the technology, with their own branding, on a cost recovery basis. auRaffles accommodates a range of marketing channels, enabling efficient retention and acquisition strategies through telemarketing (TM), face-to-face (F2F), digital, social media and direct mail (DM). It supports real time credit card payments, regular giving, pledges, BPAY, Post Billpay and cash. Call centre software has also been integrated to auto populate processing screens allowing greater efficiency.

Sponsored by:

RLSSWA migrated its raffle program onto auRaffles and has grown online raffle income from almost zero in 2018 to $2.4M. This reduced print, postage and administration costs by more than $75K, and saved 1.35 tonnes of CO2. The platform has been used by over 50 charities and has raised over $20M since 2018. Every extra dollar raised and saved by using the auRaffles platform enabled charities to further support their communities through their vital programs.