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FUNDRAISING TEAM OF THE YEAR
The Fundraising Team of the Year category recognises internal fundraising teams working across a variety of campaigns to support the ongoing work of the organisation. The focus of the award is on teamwork and leveraging internal resources to achieve the organisation’s fundraising objectives.
State Winners:
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• Australian Conservation Foundation, Fundraising Team (VIC)
• Harry Perkins Institute of Medical Research, Community Engagement Team (WA)
• Hobart City Mission, Communications & Fundraising (TAS)
• Sydney Children’s Hospitals Foundation (NSW)
Sponsored by:
National Winner
Harry Perkins Institute of Medical Research
Community Engagement Team (WA)
The Community Engagement team at the Harry Perkins Institute of Medical Research has a reputation for doing things differently. Five years ago, they set out to approach medical research in a unique way – with heart and wit. They wanted to break down the lofty walls of research institutes by opening the doors and actually welcoming donors in. The Perkins’ purpose is to Help people live healthier, longer lives. While the researchers do this with science, the team wanted to do it by engaging directly with supporters and empowering them to be partners in the lab.
They expanded their connection to the community and fundraising channels. Previously they didn’t support bequests or regular giving and direct mail was neglected so they adopted an in-house agency model with the fundraising and marketing staff work as one unit bringing science to life.
In 2022, they achieved the following:
• MACA Cancer 200 raised $7.1M
• New Town Walk for Women’s Cancer raised $1.14M
• Secured 6 new events sponsors worth $680K
• Grew regular giving program by 1,620%
• Increased major gifts by 400%
• Grew confirmed bequests by 315%
• Secured community grants worth $131K
They choose not to outsource their work so success is due to a creative, collaborative approach backed by a multiskilled team. In 2017, they had around 27,000 donors and raised $6.5M Year to date they have over 43,000 donors and raised $ 8.9M.
