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FUNDRAISER OF THE YEAR
The Fundraiser of the Year Award recognises an FIA Member who has made an outstanding contribution to fundraising best practice and to FIA over the period of 5 years. The fundraiser should have shown outstanding fundraising performance, best practice through their actions, uncompromising commitment to ethics, contribution to sector improvement and impact on the fundraising profession.
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WINNER Lisa Allan FFIA
Lisa Allan’s uncommon ability to combine sophisticated marketing expertise and best practice fundraising principles is second to none, and the results speak for themselves.
Under her leadership, The Smith Family’s mass market fundraising has evolved to a sustainable, integrated, and multi-channel program that has consistently delivered year on year growth, more than doubling income in the last 5 years, and now worth over $90 million.
The deep respect Lisa enjoys among her peers within the organisation and the fundraising sector results from her knowledge and experience, and a focus on data and research to support strategic and tactical decisions. Under Lisa’s guidance the bequest and mid-value donor programs have become multi-million-dollar contributors to the organisation and have introduced seismic shifts in the way donors are engaged and give.
As a champion of donor-centricity she brings the donor closer to the work that they fund and the outcomes they make possible. The Smith Family believe their donor retention program is best in class. The expansion of their digital communication activity has forged new ground and driven engagement and giving levels. This is also reflected in Lisa’s leadership in key change agendas beyond her portfolio such as the recent rebrand, strengths-based communications strategy (Frameworks) and her leadership of Agile transformation. As a leader, Lisa is resilient and strategic, with an intuitive understanding of how to connect her team to the mission.
