FSUSD Communications Guide

Page 13

Document Title

Logo Specifications The FSUSD logo is an integral part of the district's brand. The following guidelines define specific details regarding its representation and use to ensure consistency and maintain brand recognition. All faculty and staff must follow these guidelines when the district logo is used in any communications medium. Below is the official Fairfield-Suisun Unified School District logo:

Do not attempt to alter or recreate this logo. No other versions of the district logo should be created or used. Logo usage The district's name and official logo must be used on all marketing and communications intended for off-campus distribution. Only the official district logo may be used. This includes all print material associated with the district and on all banners, fliers, and signage. The district logo is the primary visual identifier for FSUSD and should never be altered in any way. The logo elements are a complete grouping and should not be "pulled" apart or used individually. • The scale of the logo will vary from application to application, but the proportions should never change. The logo's size shall not be smaller than 1/2 inch proportionally based on size of the publication. Never stretch, skew, or distort the logo in any way. • The text elements of the logo we created by using a specific font, and you should not attempt to typeset the logo yourself. Do not use other fonts or typefaces. • When placing the logo, be sure to leave adequate clear space around it for proper visibility and contrast. Do not "crowd" the logo with other graphic or textual elements. More area around the logo is always encouraged. • The logo may be reproduced in white against any solid or screened color background. No text or illustrations should merge with the logo. • The minimum white space is equal to one-half of the height of the logo. White space is the area designated around the logo into which no words or images may intrude. It is important to provide ample white space around the logo to protect its integrity and maximize its visibility.

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