Social Media

Purpose

FSUSD maintains an active and robust presence on social media. The Communications Office manages district profiles on Facebook, Twitter, Instagram, Youtube, and LinkedIn. We encourage departments and clubs to maintain their own, more specific profiles. The intention of this guide is to ensure that all social media accounts that represent the district are effective by maintaining consistency in look, messaging, and tone across multiple accounts and social media platforms.

When Starting a Social Media Profile

Consider whether having a social media profile will benefit your department. Social media profiles require an investment of time and ongoing effort to build an audience. You will need to enlist members of your department/club/event who are willing to create your profile, and then help build your audience and maintain the profile over the long term, checking it frequently to answer questions and monitor posts. Should your department decide an affiliate account is of best interest to the FSUSD community, you must:

1.Review and follow the Social Media Guidelines and Best Practices.

2.Follow the permitted uses of the district name as outlined in the district Style Guide (pg 11). 3.Register the social media channel. Properly registered FSUSD Affiliate accounts will be added to the FSUSD Social Media Directory at fsusd.org/fsusdsocial. If you find that you do not have the time and/or resources to manage your own profile, consider utilizing the district's social media profiles to distribute your message. They are all well established and already have a large following. Complete the Request for Social Media Amplification form.

Maintain a Social Media Profile

Managing social media profiles is an ongoing responsibility. FSUSD recognizes the vital role that social media plays in communicating, collaborating and interacting with students, faculty, staff and the general public. We encourage you to use social media to connect with the Fairfield-Suisun community to foster a place for vibrant and thoughtful engagement. As a district committed to the highest standards of freedom of speech and expression, we encourage everyone to get involved and participate in social media. The following policies and community guidelines are meant to help all members of FSUSD engage with social media responsibly, whether it is an official capacity or a personal one. Board Policy 1114: District-Sponsored Social Media Administrative Regulation 1114: District-Sponsored Social Media The Communications Office is always happy to offer assistance in handling situations on social media that might turn hostile.

Document Title

Social Media

Simple Guidelines

The following guidelines apply to members of the FSUSD social media community, including, but not limited to, students, faculty, staff, administrators and members of the greater community. Use these guidelines as you participate on FSUSD-hosted social networks or online in your official capacity tied to the district.

Additional Notes

The FSUSD logo and district seal should not be used as your social media profile picture. The logos represent the district as a whole and should only be used by the district social media accounts.

These guidelines will be updated as social media evolves. If you have questions, concerns or suggestions, please contact Nicole Piazza, Public Information Officer at Nicolede@fsusd.org, or ext. 1198.