Logo Specifications

Document Title Logo Specifications

The FSUSD is an important part of the district's brand. The following guidelines define specific details regarding its representation and use to ensure consistency and maintain bran recognitions. All faculty and staff must follow these guidelines when the district logo is used in any communications medium.

This is the official Fairfield-Suisun Unified School District logo:

Do not attempt to alter or recreate this logo. No other versions of the district logo should be created or used. Logo usage

The district's name and official logo must be used on all marketing and communications pieces intended for off-campus distribution. Only the official district logo may be used. This includes all print material associated with the district and on all banners, fliers, and signage. The district logo is the primary visual identifier for FSUSD. It is a registered trademark and in order to preserve the integrity of our trademark, it should never be altered in any way. The elements of the logo are a complete grouping and should not be "pulled" apart or used individually. • The scale of the logo will vary from application to application, but the proportions should never change. The logo's size shall not be smaller than 1/2 inch proportionally based on size of the publication. Never stretch, skew, or distort the logo in any way. • The text elements of the logo we created by using a specific font and you should not attempt to typeset the logo yourself. Do not use other fonts or typefaces. • When placing the logo, be sure to leave proper clear space around it for proper visibility and contrast. Do not "crowd" the logo with other graphic or textural elements. More space around the logo is always encouraged. • The logo may be reproduced in white against any solid or screened color background. No text or illustrations should merge with the logo. • The minimum white space is equal to one half of the height of the logo. White space is the area designated around the logo into which no words or images may intrude. It is important to provide ample white space around the logo to protect its integrity and maximize its visibility.

Downloading the Logo

The FSUSD logo may be accessed by clicking the "Images & Logos" tab on the Public Information Officer page at www.fsusd.org/PIO. Three versions are available for your use: • JPG and PNG files are appropriate for most desktop publishing, email, and website use. • The PNG file differs in that it has a transparent background. • The EPS file may be used when there is a need, usually from an outside agency or commercial printer, for a high-resolution vector graphic. If you need a different version of the logo file, or if these files are not suitable for your purposes, please contact the Communications Office. Please do not use logos copied from anywhere else on the district website. Those are sized for the web page on which they are found and are low-resolution files not designed for print production.

Design Elements

The logo's overall design incorporates specific design elements, as well as a consistent color palette and font. The colors are the district's official blue and green as defined below.

Approved Colors

the color formulas listed here are in four different formats. The formula you use depends on how the piece is going to be published.

The Pantone number and CMYK formula are for commercial printing. RGB is used for web and color laser printing. The Hex number is used in web design.

Acceptable Logo Variations

The only approved variations of the FSUSD logo are: Logo with approved colors and black type Logo with all elements in black Logo with all elements in white (a.k.a. reversed)

While there are multiple schools, departments, and programs within FSUSD, the district is a single institution that is visually represented by its logo. Consistent with effective communication practices, the Communications Office no longer allows for customized logos for individual

departments or programs at FSUSD.

Document Title Logo Specifications

Logos will be created for certain functions, like renovated or newly constructed structures, such as Performing Arts or Student Union Buildings. These programs are destination points for the public, and will focus on reaching markets with services that are beyond the district’s normal scope of academic instruction and business partnerships. For that reason, they will be branded separately with unique logos. To ensure that individual departments and programs can represent themselves in a manner consistent with the district’s branding guidelines, the Communication Office has created visual representation that uses the district logo and identifies the individual department.

District Seal

It is important to note that the Fairfield-Suisun Unified School District seal (above) is not the district logo. They are not interchangeable. The District Seal is typically reserved for formal printed materials such as diplomas, medallions, awards, designated honorary certificates, and official district documents. It may also be used on a podium and on banners for official district wide functions. The district seal should be used only under very specific circumstances and only with the approval of the Communications Office.