Media Relations

The Public Information Officer is tasked with coordinating media relations on behalf of the district. This includes issuing news releases, media advisories, and other official communications to onsite, local, regional, and national media outlets, and individual media members, as well as the logistical coordination of all media coverage related to site related events and activities, and breaking news topics and issues. The PIO also responds to a variety of media requests for information and multimedia content related to a wide range of topics, including but not limited to:

• Breaking news related to local/regional/national topics and issues • Courses, programs of study, and other non-credit educational programs • Community events and activities held at FSUSD sites • Student demographic and enrollment statistics • District facilities and construction projects • Awards and accolades garnered by the district, district organizations and/or individual district staff members • The academic and professional success of FSUSD students and alumni • Athletic programs • Performance centers or groups

To ensure that accurate, consistent information is shared with the media in support of the district's strategic goals, all personal, verbal, written and electronic communication with media outlets and/or individual media members must be coordinated through the Communications Office. If you are contacted by a reporter or someone identifying themselves as a member of a media organization, please refer them to the Public Information Officer at ext. 1198 or coinfo@fsusd.org. The Communications Office staff has developed positive working relationships with representatives of local, regional, and national media outlets. As a result, they are often responsive to requests from our office. Working in partnership with the Communications Office will allow for the development of a more strategic approach to achieve your desired results. News releases will be developed in order to share information about newsworthy items that are of interest and importance to the general public, an in alignment with the district's strategic priorities. A media advisory will be developed to alert and invite local media to campus events and activities that are considered newsworthy and of interest to local reporters, editors, photographers, and videographers. If you need help promoting an upcoming campus event or activity, contact the PIO as early as possible in the possible in the planning process. Advance notice of 10 business days enables us to effectively handle your request.