Produce Plus Magazine - Autumn 2025

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AUTUMN 2025 56 ISSUE

PRODUCE PLUS MAGAZINE AUTUMN 2025 | ISSUE 56

READ THIS EDITION ON THE PRODUCE PLUS APP

TECH DRIVES EFFICIENCIES

• TECHNOLOGY • APPLES & PEARS • GRAPES • BERRIES • SEEDS & CROP CARE

From software to robotics, technology is rapidly changing the way fresh produce businesses operate

THE MAGAZINE FOR FRESH FRUIT AND VEGETABLE MARKETING IN AUSTRALIA & NEW ZEALAND

Hong Kong 3|4|5 Sep 2025

WHERE BUSINESSES BLOOM. Asia’s fresh produce trading hub

Knowledge Partner

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LETTER FROM THE EDITOR

Better

together had the pleasure of making the trip down to Hobart in February to attend Another IBerryQuest International 2025. As an official media partner, it was great to see vital tool in attendees flicking through copies of Produce Plus from the visitor bags. navigating the There were plenty of highlights to take in over the multi-day event, reports the farm tours detailed some great hands-on lessons delivered right across future will be from the apple isle. Meanwhile, the conference programme provided some useful technology insights for all corners of the value chain.

I’d be remiss not to mention Fruitnet’s own Mike Knowles who made the trip all the way from the UK to share some global berry trends gleaned from over ten years running our own Fruitnet Berry Congress. One of the observations that came from Mike, and other international speakers, was the unity of the Australian berry industry. They each remarked on the willingness of different categories and different companies to work towards common goals – a sentiment that I came away with as well.

That’s not to say there is a lack of competitive edge in the berry industry, but there is truth behind the saying “a rising tide lifts all boats”. Maybe a lesson to be learned for other fresh produce categories or even horticulture as a whole, because there is no shortage of challenges facing this industry which can only be overcome with a collective approach.

Another vital tool in navigating the future will be technology, which our cover draws attention to. We’re really starting to see technology uptake accelerate at both ends of the pipeline. Digitisation is increasing as more horticulture-specific software solutions become available while automation and robotics are making the move from trials to commercial deployment. The next advances are just n around the corner, so make sure you don’t get left behind.

EDITORIAL editor

Liam O’Callaghan

+61 3 9040 1605

liam@fruitnet.com

staff journalist

ADVERTISING head of asia pacific sales

Kate Riches

+61 3 9040 1601

SUBSCRIPTIONS subscriptions

+44 20 7501 0311 subscriptions@fruitnet.com

kate@fruitnet.com

Bree Caggiati

+61 3 9040 1606

bree@fruitnet.com

MANAGEMENT

DESIGN

CONTRIBUTORS

editorial director

Simon Spreckley Qiong Wu Mai Luong Asma Kapoor

Luisa Cheshire Maura Maxwell

John Hey

+61 3 9040 1602

john@fruitnet.com

commercial director Ulrike Niggemann +49 211 99 10 425

ulrike@fruitnet.com

managing director Chris White

+44 20 7501 3710

chris@fruitnet.com

©Market Intelligence Asia Pty Ltd 2024. All rights reserved. Neither this publication nor any part of it may be reproduced, stored or transmitted in any form, including photocopies and information retrieval systems, without the prior permission of Market Intelligence Asia Pty Ltd. Published four times a year by Market Intelligence Asia Pty Ltd, Produce Plus Magazine is a registered trademark of Market Intelligence Asia Pty Ltd. Printed in Australia by Metro Print.

Market Intelligence Ltd The Food Exchange, New Covent Garden Market London SW8 5EL, United Kingdom tel: +44 20 7501 3700 | fax: +44 20 7501 0306 info@fruitnet.com | fruitnet.com Market Intelligence Asia Pty Ltd 1R/95 Lambeth Street, Kensington, VIC 3031, Australia tel: +61 3 9040 1602 | fax: +61 3 9372 6681

CONTENTS

AUTUMN 2025 | ISSUE FIFTY SIX NEWS

FEATURES

PRODUCTS

0 4

2 6

2 2

1.............Welcome Note

MOYA

Apples

4............Fresh Bites

8............2025 Seeka MOYA

16..........New Zealand season update

6............People

GUEST COLUMNS

18..........T&G’s Gareth Edgecomb Companies

20.........Redland’s new varieties

12..........New tomato partnership

22..........First crop of QTee pears

14..........Freshmax acquired Grapes Technology

34...........Australian season update

25.........Lyro Robotics sets standard

36..........Sun World growth

26.........Yamaha Agriculture formed

38..........Arra Fire Crunch promise

28..........New funding for Fresho

40..........Cordoma’s exotic offering

30.........Stacked Farms breaks ground Berries Seeds & crop care

44..........BerryQuest recap

52..........BASF Nunhems

46..........Berries top Australian fruit

4 2

53.........Bayer

42..........Gilad Sadan

Greengrocer

Mushrooms

54.........Rijk Zwaan

49..........New mushroom bag 58.........Fresh Provisions

Kiwifruit 56..........Zespri eyes strong season

ADVERTISER INDEX ABC Software

27

MSC

35

Asia Fruit Logistica 2025

IFC

NAVI Co Global

43

Asiafruit Chinese Services

55

Perth Markets

24

Asiafruit Knowledge Centre 2025

13

Produce Plus app

17

edp Australia

25

Redland Fruit

21

Fresh Produce Vietnam 2025

IBC

Seeka

9

Fruit Logistica 2026

33

Steritech

51

Fruitbox

57

Subscribe to Asiafruit

29

Heat & Control

3

The Fresh Connection

BC

Hort Connections 2025

15

Unitec

11

Mint

47

Wonderful Citrus

7

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ROUND-UP

FRESH BITES Need a bite-sized guide to what’s new in the Australian and New Zealand markets?

The team rounds up the latest news and views from the industry.

01

DRISCOLL’S OPENS NEW HIGH-TECH TISSUE CULTURE LABORATORY, NURSERY AND R&D FACILITY

Driscoll’s Australia has officially opened a new state-of-the-art tissue culture laboratory and foundation nursery in Pakenham, Victoria with a ribbon cutting by Cardinia Council’s deputy mayor, Alanna Pomeroy, on 17 January 2025.

The facility integrates Driscoll’s research & development activities with an advanced propagation system to provide premium berry genetics to growers across Australia.

“The Pakenham site is designed to be a centre of excellence in plant propagation, housing Driscoll’s nucleus mother stock and facilitating both foundation and production cycle propagation,” said Driscoll’s Australia general manager Jon Gleeson at the opening. “By leveraging innovative tissue culture techniques, the facility ensures growers receive plants that are consistent, reliable, pest and pathogen-free,

and blackberries. “By removing third party nurseries

and optimised for high-quality production.”

from our supply chain and drastically aligning our

The plants established at this site will be

plants with the growers needs we have managed to

transferred to commercial nurseries within the

delight the berry consumer who are able to get access to

Driscoll’s network and then onto farms where they

superior fruit at times of the year when historically this

will grow the raspberries, strawberries, blueberries

wasn’t possible,” Gleeson said.

02

NEW ZEALAND EXPECTS LARGER AVOCADO CROP IN 2025

03

CHERRI GLOBAL ENTERS LIQUIDATION

New Zealand is on course to

Leading New Zealand cherry grower, Cherri

produce around 7mn trays of

Global, has gone into liquidation, according to

avocados this season, a notable

reporting from Farmers Weekly.

increase on the 5mn trays it

The first report from New Zealand

harvested last year, according

liquidators, PwC, revealed more than 30

to industry body New Zealand

unsecured creditors are owed approximately

Avocado.

NZ$42mn.

The association’s marketing and communications manager, Matthew Ball, told the New Zealand Herald that a feeling of optimism had returned to the business after two challenging campaigns hampered by Cyclones Dovi and Gabrielle.

PRODUCE PLUS MAGAZINE

0 4

ISSUE FIFTY SIX | AUTUMN 2025

04

WARAKIRRI ASSET MANAGEMENT ACQUIRES NEW RIVERINA CITRUS HOLDINGS

Warakirri Asset Management has announced the addition of two Riverina citrus holdings to its Warakirri Diversified Agriculture Fund (Fund), taking the portfolio value beyond the A$150mn milestone.

The modern 160ha planting adds to the Fund’s existing exposure to the citrus sector and its first investment in New South Wales.

The A$15mn off-market deal also brings a new tenant partner to the fund. Eureka Farms Australia – a subsidiary of long-time citrus industry farm manager, Southern Cross Farms – supported by packer-marketer Mildura Fruit Company, will operate the aggregation.

06

AUSVEG BACKS NEW OUTDOOR MEDIA CAMPAIGN

Ausveg has partnered with the Outdoor Media Association and Health and Wellbeing Queensland to launch ‘Fresh veg, deliciously affordable’, a new marketing campaign aimed at increasing vegetable consumption.

The campaign urges consumers to rethink their grocery habits, highlighting new Ausveg research – supported with funding from Hort Innovation ­– that shows eating just one extra serve of vegetables a day could help ease cost-

05

of-living pressures, improve national health, and support industry. Additional research shows

ACCC SUPERMARKET INQUIRY RECOMMENDS 20 REFORMS

Australians currently only eat 1.8 serves daily.

The Australian Competition and Consumer Commission (ACCC) has finalised its inquiry into the Australian supermarket sector and made 20 recommendations to provide better outcomes for consumers and suppliers.

The recommendations, which include clearer pricing practices, greater

07

HORT FRONTIERS STARTS MENTORING PROGRAMME

Hort Frontiers has launched a programme

transparency for suppliers and reforms to planning and zoning laws,

offering mentoring for Australian growers

are designed to improve competition in the supermarket sector, make a

launching new products and services, aiming to

difference for consumers and give suppliers fairer bargaining conditions.

turn ideas into commercially viable solutions.

The new programme – developed in partnership with Startupbootcamp and Cluster Connect – will accelerate grower-led innovation through three stages of mentorship.

PRODUCE PLUS MAGAZINE

0 5

ISSUE FIFTY SIX | AUTUMN 2025

PEOPLE BLOOM FRESH NAMES CAMPBELL BANFIELD AS NEW GENERAL MANAGER Leading fruit breeder Bloom Fresh has appointed of Campbell Banfield as its new general manager Australia, New Zealand, South-East Asia and Korea. The company said the move underscores its belief in the huge growth potential in the table grape, cherry, raisin and blueberry industries in these markets.

This appointment follows the successful conclusion of the integration process of IFG and SNFL in Australia where Bloom Fresh was formally launched in late 2024.

It also follows the breeder’s first grower open day for table grapes in Australia in February.

Banfield brings a wealth of experience to the role, with most of his career spent in table grapes. Previously at Costa Group, Banfield played a pivotal role man-

grapes offer. Bloom Fresh has, in my

cherry window, the recent acquisi-

aging and growing Costa’s extensive partner grower

opinion, the industry leading posi-

tion of some very exciting blueberry

network. Banfield said there couldn’t be a better time

tion here globally,” said Banfield.

genetics, and some great domestic

to join Bloom Fresh. “Table grapes are going through a

“Add to this the world class portfolio

opportunities for our raisins busi-

period of transformation, and no other fruit category

of low chill cherry varieties, which

ness. It makes for a very exciting

has the spectrum of flavours and varieties that table

will significantly extend Australia’s

space over the coming years.”

DAVID DANIELS LEAVES CITRUS AUSTRALIA AFTER 12 YEARS WITH INDUSTRY BODY

SUMMERFRUIT AUSTRALIA CEO CHANGE

Citrus Australia has announced the departure of

Australian citrus both locally and

The board of Summerfruit

David Daniels, general manager of market develop-

globally. His leadership and exper-

Australia has announced the

ment, after 12.5 years of service to the Australian

tise have significantly contribut-

appointment of Carrie Starkings,

citrus industry.

ed to the growth and success of the

the industry body’s new CEO.

During his tenure, Daniels played a pivotal role

industry, ensuring that Australian

Starkings takes over from

in expanding market opportunities, strengthening

citrus remains a key player in global

Trevor Ranford who departed at

international trade relationships, and advocating for

markets.

the end of December 2024 after

“David’s

commitment,

vision,

seven years in the role.

and passion for the industry have

Chair Dean Morpeth said: “We

been truly invaluable,” said CEO

would like to acknowledge and

Nathan Hancock. “His efforts in

thank Trevor for his exceptional

market development have helped

contribution to Summerfruit

shape the strong position our citrus

Australia. We are in a phase

sector enjoys today,” said Hancock.

of significant change here at

“We sincerely thank him for his

Summerfruit Australia, and Carrie

years of service and wish him all the

is the right person to drive this

best in his future endeavours.”

change and create real impact for

Daniels said he was saddened to

our industry. We are confident

be leaving but that after many years

she has the skill and experience to

in the role, it was time for the next

lead Summerfruit Australia into a

chapter.

new era.”

PRODUCE PLUS MAGAZINE

0 6

ISSUE FIFTY SIX | AUTUMN 2025

After 75 years of being in the citrus business, we’ve learned a thing or two.

Growing a citrus business takes a lot more than planting and harvesting fruit.

It starts with taking care of the people around you and stopping at nothing to make sure those relationships grow and thrive. We’ve also learned that a vertical approach works best. From growing and packing to marketing, building brands, and beyond, we’ve reimagined how to grow a healthy and thriving citrus business from the ground up. And we’d like to thank all our partners for continuing to make Wonderful Citrus a lot more wonderful.

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© 2025 Wonderful Citrus LLC. All Rights Reserved. WONDERFUL, WONDERFUL CITRUS, HALOS, PARAMOUNT CITRUS, SWEET SCARLETTS, and the accompanying logos and trade dress are trademarks of Wonderful Citrus LLC or its affiliates. WC250128-07

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3/11/25 4:32 PM

MOYA

Entries open for MOYA 2025

MOYA HONOUR ROLL

Australasia’s premier marketing award for the fresh produce and

2024 - Kristie Emerson

floral industries returns in 2025 as part of the Horticulture Awards for

2023 - Belinda Van Schaik

Excellence.

2022 - Elisa Siliato 2021 - ‘A better choice!’

2020 - Pinnacle Fresh 2019 - Olivia Grey 2018 - T&G Global 2017 - Matt Stillwell 2016 - Matthew Crouch 2015 - Harris Farm Markets 2014 - OneHarvest 2013 - Lisa Cork 2012 - Sarah McRae

domestic markets.”

O’Callaghan also prompted past nominees to consider applying in 2025 to showcase how they have made their campaigns bigger and The International Fresh Produce Association Australia

produce and floral businesses –

New Zealand (IFPA ANZ) and Produce Plus Magazine

marketing produce locally, as well

are pleased to announce entries are now open for the

as internationally”.

2025 Seeka Marketer of the Year Award (MOYA).

Produce

Plus

better.

“It’s never a case of set and forget for

editor

marketing

campaigns.

Each

Liam

season offers a chance to learn and

Now in its 14th year, MOYA continues to recognise out-

O’Callaghan said MOYA celebrat-

improve and demonstrating how

standing achievement in the field of marketing within the

ed the vital role marketing plays in

updates have delivered better results

Australasian fresh produce and floral industries.

adding value to fresh produce.

makes for a compelling entry.”

The award is open to any individual or team, with

“Last year we had a strong col-

Self-nominations and nomina-

nominees sought from all parts of the value chain. Each

lection of entries that highlighted

tions by third parties are welcome

nomination is judged on the ability to develop and exe-

how marketing can engage custom-

and must be received by Friday 11

cute a highly visible and effective marketing campaign.

ers and encourage action. We are

April 2025.

This includes any campaigns conducted in Australia

looking forward to another great

This year’s winner will join

and New Zealand and international campaigns con-

selection of submissions from right

an illustrious honour roll, which

ducted by Australasian entities.

across the value chain this year.”

includes 2024 winner Kristie Emer-

Three finalists will be selected from the field of

Wilson noted that nominations

entries and will deliver presentations on their cam-

are open to both domestic and

paigns at the annual MOYA showcase held at the largest

international marketing campaigns

horticulture conference and trade show in Australasia –

to recognise excellence from all

Hort Connections – in Brisbane on 4-6 June 2025.

parts of the Australasian fresh pro-

The winner will be presented at the Hort Connec-

son of Perfection Fresh for Quke O’Qlock.

Nominate now

duce value chain.

tions Gala Dinner as part of the 2025 Horticulture

“Exports account for a signifi-

Submit your MOYA nomination at

cant amount for the Australasian

https://hortconnections.com.au/

IFPA ANZ managing director Belinda Wilson said,

fresh produce trade and we want to

moya-nominations/

“The quality of applicants from last year were outstand-

acknowledge the work being done

ing, showcasing the best in-class of produce marketing

in this space by Australian and New

For more information on MOYA,

– including 2024’s MOYA winner, Perfection Fresh with

Zealand businesses,” she said.

please contact:

Awards for Excellence on 6 June 2025.

n

the Quke O’ Clock campaign.

“This is of course, in addition

Liam O’Callaghan

“We look forward to another impressive crop of

to any campaigns conducted on

Editor, Produce Plus

nominations from Australian and New Zealand fresh

the Australian and New Zealand

liam@fruitnet.com

PRODUCE PLUS MAGAZINE

0 8

ISSUE FIFTY SIX | AUTUMN 2025

Proud Sponsors

SPONSORED BY PRESENTED BY

!

APPLY NOW

PEOPLE

Michael Simonetta to retire from Perfection Fresh Rod Quin appointed as successor and will assume the chief executive role on 1 July 2025. when Michael informed the board

by Liam O’Callaghan

in February 2024 of his intention to resign, we are very pleased to welcome Rod Quin, whose exceptional leadership experience will guide us into the future,” says Chen.

“Michael has built a legacy that extends beyond business – his innovation and passion have fundamentally changed how Australians experience fresh produce.”

Reflecting on his time at the company, Simonetta says it was the people that made the most impact.

“It has been an incredible journey, and I am immensely honoured by what we have achieved together. I am confident that Rod will continue to drive Perfection Fresh’s success, and I look forward to supporting the company in my new role on the board,” says Simonetta.

“There are so many people I want to thank – my colleagues, my team,

Perfection Fresh Australia has announced the retire-

Fresh through three key roles. He

the board, our investors, the grow-

ment of chief executive Michael Simonetta and the

will become a non-executive direc-

ers we work with, our valued cus-

appointment of Rod Quin as his successor.

tor on the board, supporting the

tomers, and of course, my beloved

Group chairman, Dave Chen says after more than

company’s strategic direction. Addi-

family.”

40 years of transformative leadership, Simonetta will

tionally, he will play a crucial role

Rod Quin says he is honoured to

retire as chief executive on 30 June 2025, having played

in assisting the new chief execu-

join Perfection Fresh and looks for-

a pivotal role in shaping both Perfection Fresh and Aus-

tive with the search and sourcing

ward to working with the company,

tralia’s fresh produce industry.

of new, unique vegetable and fruit

its partners, and customers.

Simonetta’s retirement is part of a carefully planned

genetics. Simonetta will also collab-

“Perfection Fresh will remain a

transition process that started in February 2024, when

orate with the chief executive in the

driving force in the fresh produce

he informed the board of his intention to resign as chief

development and expansion of Per-

industry, with an unwavering com-

executive within 12–18 months, pending the selection of

fection Fresh’s international market

mitment to delivering great-tasting,

a successor.

presence, focusing on growing our

high-quality, and unique, brand-

unique brands and varieties.

ed produce. Our mission remains

Rod Quin has been appointed as the company’s next chief executive and will join Perfection Fresh as incom-

Chen says Simonetta’s leader-

the same – making the goodness of

ing chief executive on 5 May 2025 before assuming the

ship has shaped Perfection Fresh

fruit and vegetables a bigger, more

role on 1 July 2025 to help ensure a seamless transition.

into the company it is today.

loved part of every diet,” says Quin.

Quin brings extensive global experience in agribusiness

“His contributions to the indus-

and food production, having held leadership roles at

try are extraordinary, and his impact

across

Fonterra, Westland Milk Products, and Roquette.

will be felt for generations. After an

farming practices – will continue to

extensive global search that began

define our next chapter.”

Simonetta will continue to be part of Perfection

PRODUCE PLUS MAGAZINE

1 0

“Our legacy of innovation –

ISSUE FIFTY SIX | AUTUMN 2025

varieties,

branding,

and n

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COMPANIES

New PREMIER FRESH tomato partnership Premier to market and distribute Goodness Grown’s glasshouse-grown tomatoes throughout Australia.

by Bree Caggiati

Victorian tomato grower, Good-

in Tongala, Victoria. The compa-

our premium tomatoes to homes across Australia,” says

ness Grown (GG) has announced a

ny is dedicated to the production

Paul Geurtsen, managing director of GG. “This partner-

new strategic marketing and dis-

of fresh, high-quality tomatoes and

ship allows us to have expertise and focus on each crit-

tribution partnership with Pre-

sustainable farming practices with

ical part of the supply chain, ensuring our tomatoes

mier Fresh Australia.

a commitment to transition away

reach consumers quickly and efficiently, while maintaining the freshness and quality we will be known for.”

The partnership aims to ensure

from conventional energy sources.

consistent quality and availability

Through the partnership, Premier

Premier’s deep-rooted experience in the fresh pro-

of GG’s glasshouse-grown tomatoes

will provide marketing and technical

duce supply chain, strong market presence and year-

across Australia, providing custom-

support and manage the distribution

round operations position the company as an ideal

ers with reliable access to fresh

of GG’s tomato production. This part-

partner for GG.

produce through Premier’s exten-

nership is set to bring together GG’s

“Goodness Grown is investing in the future of sus-

sive marketing and distribution

commitment to producing sustain-

tainable, high-quality agriculture, and we are excited

network.

ably grown, high-quality tomatoes

to support their growth,” says Anthony Di Pietro, chief

with Premier’s expertise in delivering

executive of Premier Fresh Australia.

GG is a newly established farming enterprise cultivating 20ha of

n

fresh produce to market.

premium tomatoes in a state-of-

“We are thrilled to partner with

the-art, ultra-modern glasshouse

Premier Fresh Australia to bring PRODUCE PLUS MAGAZINE

1 2

ABOVE— Goodness Grown grows 20ha of premium tomatoes at

its ultra-modern glasshouse in Tongala

ISSUE FIFTY SIX | AUTUMN 2025

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12/12/2024 12:58

COMPANIES

Roc Partners acquires Freshmax Group Acquisition will see Roc Partners invest significantly in the

We intend to use this strong foundation as a platform for further expansion

company’s growth with Freshmax maintaining its existing structure and leadership.

by Bree Caggiati

Freshmax Group, a leading player in the Australasian fresh produce industry, has announced its acquisition by Sydney-based alternative investment manager, Roc Partners.

The move comes after Freshmax Group revealed it was seeking a strategic partner in May 2024 to help drive the future growth and development of the business.

Roc Partners plans to invest significantly in the company’s growth and development while maintaining the business’ existing structure and leadership, a Freshmax release explains.

The investment manager specialises in private market investments, with approximately A$9bn capital funds under management across private equity, private credit and real assets.

explore new growth opportunities,

innovation, and strengthening its

Roc Partners currently manag-

while continuing to deliver excep-

position in the global fresh pro-

es A$2.5bn in assets in its food and

tional value to our supplier and cus-

duce market.”

agriculture portfolio and maintains

tomer partners around the world.”

Glenn Wallace, Freshmax Group

a dedicated agricultural investment

Roc Partners vice president -

chairman, adds: “The acquisition by

team. The acquisition underscores

food and agriculture, Todd Winkley

Roc Partners ensures a stable and

its commitment to driving growth

says Freshmax represents “a com-

strategic future for Freshmax. Their

in the sector.

pelling opportunity” for investment

understanding of the food and

due to its growth and experienced

agriculture sectors and their com-

management team.

mitment to sustainable growth per-

“This milestone marks the beginning of an exciting new chapter for Freshmax,” says Freshmax Group

“We intend to use this strong

fectly align with our vision. We look

chief executive, Murray McCallum.

foundation as a platform for fur-

forward to seeing Freshmax thrive

“Roc Partners’ deep expertise

ther expansion,” Winkley says. “We

under their stewardship”.

and proven track record in food

are committed to leveraging our

The sale process was conducted

and agriculture make them an ideal

resources and expertise to sup-

by Kidder Williams, a leading corpo-

partner for the next phase of our

port Freshmax in achieving its

rate advisory firm in food and agri-

journey. Together, we will look to

ambitions, nurturing continued

business transactions.

PRODUCE PLUS MAGAZINE

1 4

ISSUE FIFTY SIX | AUTUMN 2025

n

ABOVE—Freshmax

Group chief executive, Murray McCallum

APPLES & PEARS

New Zealand apple and pear exports to rise as sales top NZ$1bn for first time Industry body NZAPI reflects on return to form in 2024 with a positive forecast for the new export season.

by Mike Knowles

New Zealand’s apple and pear industry has surpassed

mium product. While New Zealand is

economic impact that our indus-

NZ$1bn in orchard gate revenue for the first time,

not the biggest supplier of apples in

try contributes to New Zealand

according to new economic impact data released by

the world, we punch well above our

and the regions we live and work in

New Zealand Apples and Pears (NZAPI).

weight globally,” Morrish says.

and our economic impact statistics

And that upward trajectory is set to continue with

“Our growers take pride in pro-

the group’s annual crop estimate predicting an “excel-

ducing fruit that is healthy, clean

lent, clean harvest of high-value, premium-quality

and sustainable, and this year’s

“With little change in plant-

fruit” for the season ahead. NZAPI also expects a 10 per

crop is exactly that. Demand in the

ed area, increasing costs and yet a

cent increase in exports to around 21mn cartons in 2025.

industry’s key export markets is

growth in our economic contribu-

According to the industry body, “textbook” winter

strong, with consumers consistent-

tion, we can be confident that this

and spring conditions have ensured New Zealand’s

ly returning for New Zealand fruit.”

has come from increased produc-

apple and pear harvests have exceptional colour, eating

Almost two years after Cyclone

tivity, investment in high-value IP

Gabrielle slammed many of the

varieties and a diversification of

country’s orchards, the body’s 2024

international markets.

quality, and flavour.

Storage potential for the “incredibly clean” crop is also expected to be “as good as ever”.

economic impact report also sug-

NZAPI chief executive Karen Morrish says the crop

gests

industry

work,” Morrish adds.

“Our industry is pulling sustain-

contributes

able levers to grow our contribu-

represents a return to form after some big challenges

around NZ$2.5bn to the New Zea-

tion and NZAPI wants to ensure

in recent years and reflects a move towards higher-val-

land economy – 27 per cent more

a healthy operating environment

ue varieties.

than in 2023.

that is conducive to prosperity

“New Zealand apples and pears are renowned as a pre-

the

highlight the value of the industry’s

“We take immense pride in the

remains.”

n

LEFT—NZAPI

expects a clean harvest of highvalue fruit this season

PRODUCE PLUS MAGAZINE

1 6

ISSUE FIFTY SIX | AUTUMN 2025

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APPLES & PEARS

T&G expects strong top line growth in coming years

ries in Australia, and this produce is sold domestically in these countries as well as exported to the Pacific. It also operates New Zealand’s biggest nationwide market network, con-

T&G Global’s CEO, Gareth Edgecombe, reflects on the company’s annual

necting over 600 independent grow-

results as a rise in apple revenue signals positive momentum after another

ers to buyers.

year of cyclone recovery.

Our second business is our vertically-integrated global apples business, we call it a vertical because it's all

by Bree Caggiati

the way from genetics right through to consumers at the other end. We're focused on our premium Envy, Jazz and Joli brands within this business.

We grow those branded apples ourselves, we have our own highly-automated post-harvest facility and we also work with independent growers who then come back into our sales and marketing programme globally where we have offices in 13 countries. Our global apples business

is

New

Zealand-anchored,

but the majority of apples are now grown around the world with the largest concentration being in Washington State.

And then we have our third business unit, VentureFruit, which is an IP-based business focused on commercialising a range of unique plant varieties primarily apples, blueberries, blackberries and raspberries.

These new varieties are not just for our own growing operations, they’re for global application with other growers and marketers too. We are mostly focused on new cultivars that solve interesting problems and that we can scale up into big businesses. For example, VentureFruit is the global commercialisation partner of the Hot Climate Partnership which is developing new apple and pear varieties that have been specifically created for hot and warming climates. So far, it’s launched the world’s first two Can you start by sharing an overview of the T&G business and how it's currently standing?

We've got T&G Fresh, which is our New Zealand, Australian and

apples that thrive in hot climates – Tutti and Stellar apples.

Pacific focused business. It grows Gareth Edgecombe: Effectively, we are organised into

tomatoes, citrus, berries and stone

T&G released its annual results

three main business units.

fruit in New Zealand, as well as ber-

in March, with the apple business

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

OPPOSITE—T&G

CEO Gareth Edgecombe LEFT—T&G sees

significant further growth potential for Envy

helping to drive a partial turn-

come out of that as our growth

ney that is the apples cycle, and the confidence to invest

around. Can you share some of the

comes on in 2025. We’re currently

in that back in 2019 has been based around the fact that

most important takeaways from

right in the middle of the New Zea-

we have got the advantage of great genetics and great

the year?

land harvest and generally across

brands that are worth investing in. So, the combination

the board we're seeing that the

of reduced new investment going out, and the benefits

GE: You can see in our numbers that

region has bounced back pretty

of those things, should see strong economic improve-

we've been investing heavily in our

much to full production, and the

ments in the numbers from here on in.

apples business over the last five to

trees that have got through their

six years, and that's been very delib-

cycle are now back in great shape.

With increased production coming online, how are you determining who to target with what?

erate around the fact that we've

Broadly speaking, our strate-

got excellent genetics and brand-

gy is now well set and invested in.

ing in Envy. It’s got a lot of global

Our outlook on capital expenditure

GE: We're projecting out to 2030-2035 when we’re

potential and to go after that, you

is down on historical averages for

making these decisions. So, as best you can, it's having

do need to invest in growing, post-

the last few years. The orcharding

a view on where the premium consumer markets of

harvest and in-market capabil-

investments that we've made are

the future are going to be, and how contested are they

ity, and that takes time to come

also starting to come on in terms

going to be, and what's our right to win in them. So,

on. We're now largely complete in

of full production. So, we’ll see rel-

while it’s quite a difficult challenge we’ve developed a

terms of our investment cycle, and

atively consistent, large step ups in

world-class apples system and a sophisticated frame-

in the years ahead we’ll see a lot of

volume each year for the next few

work to drive growth.

the growth come through.

years. Because our system is based

We decide on that basis where we should plant in

In the meantime, we've also had

around having all of the capa-

order to meet that demand for that future knowing

NZ$100mn+ negative impact from

bility to execute on a large scale,

that we're not going to be 100 per cent perfectly accu-

Cyclone Gabrielle which impacted

as the volume comes on we'll see

rate, and also knowing we're going to have to have flexi-

us not only in 2023, but also in the

strong top line growth and stron-

bility and optionality to accelerate some markets when

year we’ve just been through.

ger bottom line growth because of

others don't turn on.

The good news is that, while you can see that we still have some

the leverage of those fixed investments.

hangover from the cyclone in our

The investors in our business

2024 numbers, we're starting to

have been very patient on the jourPRODUCE PLUS MAGAZINE

We found that we can accelerate growth and protect growth by having teams on the ground, working with

1 9

retailers and working with consumers to build those brand franchises. That's been a deliberate strategy.

ISSUE FIFTY SIX | AUTUMN 2025

n

APPLES & PEARS

“Our farming team is passionate about producing the best fruit possible, and Sassy apples are a testament to their dedication,” says Brent Reeve, general manager, apples at Redland. “Sassy presents growers in the Goulburn Valley a real opportunity to take advantage of its natural heat tolerant characteristics.”

This heat tolerance is key for Reeve who sees potential for Sassy to replace Gala growing in the Goulburn Valley.

“Traditionally, Gala varietals have presented challenges particularly with achieving high colour,” he explains. “Sassy presents no such issue – it loves the heat and colours extremely well. We’re confident Australians will love this new addition to their fruit bowls.”

Redland currently supplies the Sassy apple in independent retailers across Australia. As more volume comes online, the company is optimistic it will stock major retailers including Woolworths, Coles, and Aldi.

“We believe this variety will become a staple in households across the country,” Bain says.

Redland introduces Sassy to Australia

Redland’s commitment to apple IP varietal development is also demonstrated in its production of Dazzle.

The mid-season maturing apple was also developed by PFR in New Zealand and is exclusively grown in Australia by Redland. “[Dazzle] is uniquely sweet with low acidity making a

The early-season variety boasts high colour, a crisp

fragrant well-balanced eating apple,” Bain says. “[It] has

balanced flavour and natural heat tolerant characteristics

become a household name in key Asian markets thanks

making it ideal for growing in Australia.

to the work and success of our kiwi friends, [and now] Australian growers are presented with the opportunity to focus on growing for export markets.”

by Bree Caggiati

Redland has released the first Australian commercial volumes of the Sassy apple to the domestic market, following a short release in 2024.

ABOVE—Sassy

is known for its high colour and

“We’re really excited to introduce Sassy apples to the Australian market,” says Jordan Bain, head of sales and marketing at Redland. “You normally don’t see much movement or change in the produce department, but Sassy is here to mix things up.”

balanced sweettart flavour RIGHT—Redland

worked with Emily Jensen on the Sassy release

Known for its vibrant red skin, crisp texture, and bal-

campaign

anced sweet-tart flavour, the early-season variety was developed by New Zealand’s crown research organisation Plant & Food Research (PFR) and commercialised

by Prevar New Zealand.

Sassy apples are grown by Redland in the heart of Australia’s fruit bowl, Goulburn Valley, in line with the company’s commitment to sustainable and responsible growing practices. According to the grower-marketer, the variety has proven to thrive in Australia’s unique climate, resulting in a consistently high-quality apple with a rich flavour and high crunch.

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

n

The sweet thing with zing!

Sassy™ is a bold, next-generation apple with vibrant red skin, an unforgettable crunch, and an attitude to match. A winner at the 2024 Food Awards, Sassy™ is the apple with personality, quality, and innovation. Grown in Australia exclusively by Redland Fruit.

APPLES & PEARS

First crop of QTee pears harvested in Australia

We’ve equipped growers with the tools they need to produce exceptional fruit

HBMA-managed variety was first planted in Australia in 2020.

by Bree Caggiati

KIWI CRUNCH SEES BOOST IN PIQA CROP Kiwi Crunch is set to experience a boost in volume of Piqa Red pears this season, with 26 per cent growth expected in 2025 based on the harvest to date.

“Last year we harvested 142,500kg (142.5 tonnes) and this season we expect to harvest 180,000kg (180 tonnes), with further growth year-onyear going forward,” says Nigel Hope, Kiwi Crunch operations manager.

Despite this increase, James Bennett, Kiwi Crunch GM Asia sales, says the demand for Piqa is still The first crop of Norwegian-variety, QTee pears, was

in-class growing practices, we’ve

harvested in Australia in January this year – earlier

equipped growers with the tools

extremely positive on orchard, it has

than expected thanks to ideal growing conditions in

they need to produce exceptional

been an exceptional growing season,

Victoria and South Australia.

fruit and ensure profitable yields.”

outpacing the Kiwi Crunch supply.

“Feedback from customers has been

the quality is outstanding,” Bennett says.

The first Piqa Red shipment grown

The QTee pear variety is a medium-sized fruit with

QTee pears can be eaten either

an intense red blush and green background, character-

hard and crunchy or juicy and soft

ised by delicate, juicy flesh and sweet flavour.

and, according to King, are ideal for

by Kiwi Crunch was due to arrive in

This new aromatic pear variety is the result of a nat-

China on 16 March to be packed into

ural crossing between the Williams and Broket July

retail pack formats ready for release to

varieties. It was initially planted in Belgium in 2015 and

“The biggest barrier to purchase

market late March.

was first planted in Australia in 2020 in the Goulburn

for consumers is not knowing how

Valley and Cobram in Victoria and the Adelaide Hills

to ripen a pear,” she says. “So, the

in South Australia. The variety has also been planted

fact that QTee pears can be eaten

in Slovakia, Norway, Switzerland, South Africa, Spain,

crunchy or soft is brilliant.”

Italy, Austria and France.

snacking, cooking, baking, and preserving.

Given this is the first Austra-

Horticulture Brand Management Australia (HBMA) owns the exclusive Australian license for QTee pears.

“HBMA’s European co-ordinator, Roger Van Engel-

lian crop, quantities are limited this season, but HBMA expects volumes to more than double next season. n

gem worked closely with ABCz and Fruithandel Wouters to develop an extensive grower manual,” explains HBMA general manager Eliza King. “By applying valuable learnings from Europe and South Africa to Australian conditions, and through regular visits to Australian

ABOVE—The first Australian QTee pear

growers to demonstrate pruning techniques and best-

harvest was weeks earlier than expected

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

Montague Farms courts consumers with branded apple varieties The likes of SweeTango, Jazz, Ambrosia and Kissabel all capture consumer attention.

by Liam O’Callaghan

LEFT—Jazz will have compostable labels

this year BELOW—SweeTango is a top seller at

Montague Farm’s Bill’s Orchard Gate

particularly its crunch, to consumers. According to the company, its texture has earned it the Guinness World Record title for the World’s Loudest Crunch.

It’s a pitch that seems to be capturing consumers’ attention. Since launching in Australia in 2022, SweeTango has become the top-selling apple at Montague Farms’ Bill’s Orchard Gate.

Jazz apples will return to Australian shelves with a new feature in 2025, a compostable sticker. Montague Farms is implementing a compostable sticker trial, reaffirming its commitment to reducing environmental impact and paving the way for an eco-friendly future.

“This vision would make your Jazz 100 per cent plastic-free, with its sticker – which is important for traceability and quality purposes – suitable for home composting or green waste,” the company says in a release.

Montagues

Farms’

2025

apple

offering will be led by a range of standout apple varieties that continue to build traction with Australian consumers.

The likes of SweeTango, Jazz, Ambrosia and Kissabel all offer different experiences in different windows helping the company drive engagement with the market.

SweeTango is one of the varieties that kicked off 2025 with 220 tonnes of the Honeycrisp and Zestar cross available in the first few months of the year.

Montague Farms highlights the apple’s eating quality this season, PRODUCE PLUS MAGAZINE

2 3

ISSUE FIFTY SIX | AUTUMN 2025

n

ADVERTORIAL

LEFT—Perth

salers, assist in the consolidation of

Markets’ recently

fresh food businesses, and provide

completed

a larger output of fresh produce to

cold chain

retailers and consumers.

development

Installation of the site-wide roof-

BELOW—The

warehouse

top solar system began in October

features an

2024, and is estimated to be complet-

impressive

ed in October 2025, becoming West-

amount of coolroom storage

ern Australia’s largest rooftop solar array. The A$10mn project is expected to reduce the markets’ carbon footprint by 3,910 tonnes annually, assisting the 120 tenants on-site by lowering energy costs, enhancing sustainability, and providing a more resilient power supply.

This investment not only sup-

Perth Markets supports Australia’s fresh produce supply chain

ports fresh produce wholesalers in reducing operational expenses, which can be better spent in supporting their buyer demands but also strengthens Perth Markets’ commitment to environmental responsibility and long-term efficiency.

As Western Australia’s agricul-

Multiple new projects including installation of the state’s largest solar

tural and retail sectors evolve and

energy system set to meet growing demands across the chain.

grow, Perth Markets remains a cornerstone of the state’s fresh food supply chain – adapting to challeng-

As Western Australia’s sole fresh produce wholesale

storage space, enabling longer shelf-

es, driving innovation, and ensuring

market, Perth Markets plays a vital role in the state’s

life, and a reduction in food waste.

the needs of a growing population

fresh food supply chain.

As demand for fresh food in

The 51ha site is home to 25 primary and 30 secondary

Western Australia continues to

wholesalers and continues to expand to meet growing

grow, this development enhanc-

industry and consumer demands, contributing signifi-

es

cantly to the state’s horticultural industry and Austra-

strengthens the resilience of the

lia’s economy.

state’s fresh food supply chain.

distribution

efficiency

are met.

n

More info

and

For more information on West-

Western Australia’s demand for fresh produce con-

With plans for additional cold-

ern Australia’s fresh food whole-

tinues to rise, driven by population growth, increasing

chain developments now approved,

sale market, Perth Markets Group

health consciousness, and a strong preference for local-

the Perth Markets’ site expansion

Limited, visit www.perthmarket.

ly sourced food. Restaurants, grocery retailers, and food

will be able to house more whole-

com.au.

service providers also rely on a steady supply of fresh, local ingredients, making efficient and reliable distribution channels more important than ever.

To meet these growing demands, Perth Markets has implemented multiple strategies and projects, including new cold-chain warehouse developments, upgrading amenities and beginning the installation of a site-wide solar energy system.

The recently completed cold-chain development is strategically located near one of the site’s gatehouse entrances, providing ease of distribution from growers and to buyers. The 3,500m2 warehouse also features 9.1m high ceilings and an impressive amount of cool-room PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

TECHNOLOGY

Lyro Robotics sets new standard for efficiency and precision

tive, Nicole Robinson, adds that Lyro understands the importance of staying ahead in today's fast-paced industrial environment.

“Our software is at the forefront of technological innovation,” Robinson says. “It leverages advanced

Algorithms and machine learning arm pick and place

algorithms, including machine learning and computer

robots with unprecedented precision.

vision, to enhance the robot's ability to identify, grasp, and relocate objects with unprecedented precision.”

by Luisa Cheshire

Unlike their human packing counterparts, Lyro robots can operate anytime, anywhere, thus mitigating any potential labour shortages.

The Australian-based Lyro Robot-

lenges of natural products,” says

ics team has a mission to revo-

general manager, Tim Holmes.

And, Holmes explains, Lyro’s Robotic Pattern Packing system integrates within existing production lines,

lutionise fresh produce packing

“From the delicate variations in

with its intelligent pick and place

size and shape of fruits and vegeta-

robots setting new standards for

bles to the diverse range of everyday

“Beyond boosting productivity, our robotic solu-

efficiency and precision.

goods, our system adapts to ensure

tion is a smart economic choice,” she says. “Robots

optimal packing patterns for every

minimise error, reduce waste, and enhance overall

items.”

operational efficiency, leading to significant long-term

“Our robots, equipped with a cutting-edge pattern packing system, excel at handling the unique chal-

Co-founder and chief execu-

and is tailored to specific requirements, ensuring optimal functionality.

cost savings.”

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PRODUCE PLUS MAGAZINE

2 5

ISSUE FIFTY SIX | AUTUMN 2025

n

TECHNOLOGY

LEFT—Robotics Plus’ autonomous multi-use vehicle Prospr

FOOD AGILITY AND YAMAHA AGRICULTURE IMPROVE YIELD PREDICTION A recent Food Agility study in partnership with Yamaha Agriculture, University of Technology Sydney (UTS) and Treasury Wine Estates (TWE) has found that data captured via automated vehicles can increase the accuracy of harvest and yield predictions for grape growers.

“This was the first major initiative commencing the partnership between The Yield and Yamaha Motor Company,” says Food Agility AI and robotics pillar lead, Ashley Rootsey.

Yamaha launches agriculture arm with acquisition of Robotics Plus and The Yield

“It had an explicit focus on exploring potential synergies between Yamaha’s robotics and automation capabilities with The Yield’s AI and machine learning expertise.”

The project, which commenced in January 2022 and concluded in February 2025, collected data across five growing seasons – three in South Australia and two in California. While the research project has initially focused on wine grape vineyards, Rootsey says the findings have application for table grapes and possibly other vine fruits.

“The combination of both ground-level observations

Acquisition follows years of strategic investment into the

from cameras driven through the vines, with high resolution

businesses by Yamaha.

overhead imagery sourced from satellites and fly-over planes meant that we were able to gain a comprehensive

by Bree Caggiati

understanding of canopy and fruit development over the course of the growing season,” adds Evan Webster, data science manager of Yamaha Agriculture Australia.

Yamaha Motor has acquired New

ing Yamaha Agriculture aligns with

“Models developed using [this] data suggest an 8 per cent

Zealand-based agricultural auto-

Yamaha’s global technology road-

improvement to block level predictive accuracies are possible

mation company, Robotics Plus, as

map, focusing on advanced energy

from fruit-set onwards.”

well as the Australia-based preci-

management, intelligent systems

sion yield management company,

and software-driven solutions.

The Yield, to form the foundation of a new offshoot.

“With the launch of this new

to the strong partnership we’ve built with Yamaha over

company, we aim to leverage Yama-

the years, driven by a shared vision and commitment

Through the strategic acquisi-

ha’s technological expertise to con-

to empowering large-scale growers,” says Robotics Plus

tions the new company, Yamaha

tribute to sustainable and profitable

co-founder and chief executive officer, Steve Saunders.

Agriculture,

auton-

farming using a customer-centric

Similarly, Yamaha Motor has been supporting The

omous equipment and AI-pow-

approach,” Aota says. “Growers will

Yield for some time including leading a NZ$7.13mn

ered digital solutions to growers of

be able to better address challenges

funding round in 2020. As a leader in applied AI for agri-

apples and other specialty crops in

around labour shortages, resource

food, The Yield provides advanced data analytics and

North America, Australia and New

scarcity and impacts from climate

AI-powered models to deliver yield predictions and

Zealand.

change.”

optimise on- and off-farm operations.

will

deliver

It aims to support these grow-

Following the acquisition, Robot-

The complementary technologies will be integrated

ers to become more sustainable,

ics Plus will continue to operate its

to create a comprehensive platform that enables preci-

profitable and resilient in the face

core business at its headquarters in

sion farming for growers. By combining autonomous

of scarcer resources and climate

Tauranga New Zealand, while bene-

equipment with intelligent data insights, Yamaha Agri-

change.

fiting from the support of Yamaha

culture aims to help growers reduce input costs, opti-

Agriculture to grow globally.

mise resource utilisation and improve overall farm

Jim Aota, chief strategy officer for Yamaha Motor says establish-

“This acquisition is a testament PRODUCE PLUS MAGAZINE

2 6

productivity and sustainability.

ISSUE FIFTY SIX | AUTUMN 2025

n

ABC Software streamlines grower operations

work offline essential for managing staff on the vineyards.

“It's all about reporting and getting that data through so you can

Whether it be spray management or labour force tracking ABC Software

make better decisions,” he says. “I

is helping fresh produce businesses drive operational efficiency with

can be anywhere and log on and

technology.

access that data or help a staff member through a situation. So that's perfect for us.”

by Bree Caggiati

Fruitico farm manager – Southern Vineyards, Craig Dell’Agostino says ABCspray puts all the informa-

Effective decision making is driven by data and ABC

up to about 500 staff,” says Fruitico

tion in one place to enable precise

Software is working with fresh produce businesses to

labour manager Kevin Dell’Agostino.

chemical management.

enhance their access to key information.

“ABCgrower allows us to get

“It allows us to create a spray

West Australian table grape grower Fruitico employs

an overview of data and statis-

sheet for our staff, tailor made to

ABC Software solutions ABCgrower and ABCspray to

tics within the business, where our

our conditions,” he says.

help manage its hundreds of harvest staff and chemi-

staff are, how long staff are in each

“It helps us order our chemicals

cal use.

blocks units, and to basically be able

and makes sure what we are put-

to pay our staff correctly.”

ting out is going out at the correct

“Labour for us is about 75 – 80 per cent of our business. Through our harvest period, we'd be anywhere

Dell’Agostino says the ability to

rate.”

n

Labour & harvest management

Online agrichemical diary

Cloud-based, mobile-friendly, offline app

Reporting & compliance

Productivity & block cost reporting

Consumables inventory management

One packhouse system Traceability from bins in to boxes out A full post-harvest solution

Online checklists & assessments

www.abcsoftware.com

QA/QC system for horticulture & beyond

hello@abcsoftware.com

Integrates into any system or standalone

AU 1800 959 350 NZ +64 6 845 0068

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

TECHNOLOGY

Fresho perspective US$50mn funding round sees wholesale ordering platform expand its capabilities, saving wholesalers more time.

by Luisa Cheshire

RIGHT—(l-r) Fresho

co-founders Huw Birrell and James Andronis

Australian

ordering

in AI and emerging technologies,

bane, Australia, said the wholesaler has been using

platform, Fresho, can now convert

wholesale

while driving further growth in

Fresho for six years.

incoming customer orders into

the UK, Ireland, Australia, and New

“It can handle the 2,500 customers we supply, each

structured data that is automati-

Zealand,” he says. “AI order entry is

with tailored pricing, a favourites list, specific delivery

cally processed, saving suppliers

our latest new feature. It can con-

instructions, proof of delivery, and even note that a par-

significant administration time.

vert voice messages into text, then

ticular guy only wants smaller cucumbers,” he says.

The new function is being

into an order. It can understand all

Fresho’s next goal is to officially launch in US, where

dubbed a “potential game-changer"

regional accents, and even different

it already has 12 clients all gained through word-of-

for wholesale companies that tra-

languages.”

mouth.

ditionally enter orders manually,

Other new improvements to

Biddell adds that customers can look out for more

often at unsociable hours. The fea-

the platform include payment and

exciting features coming soon, such as food-waste

ture, which works on orders placed

logistics features, Biddell adds –

tracking and surplus food donation.

via voicemail, text or email, is the

explaining that the wholesaler pays

“We are very customer-feedback driven. We listen

latest addition to the Fresho app fol-

for the application while its custom-

and respond to what they want,” he says. “Both restau-

lowing a round of funding that saw

ers use it for free.

rants and wholesalers are very margin-driven business-

some US$50mn invested in 2024.

The platform has been adopt-

es, and very face-paced.”

Fresho co-founder and COO

ed by prestigious establishments,

Fresh food distribution has been traditionally slow

Huw Biddell says the funding

including Michelin-starred venues

to adopt technology, but, according to Biddell, this is

marks an exciting new phase for

and leading restaurants like Ben-

changing. The reasons include margin pressures, skills

the company.

nelong and Cafe Sydney in Austra-

shortages and questions of succession in family-owned

“The latest round of investment

lia. Peter Marinos of Big Michael’s

firms. As a result, Fresho is seeing unprecedented inter-

will accelerate Fresho’s investment

Fruit and Vegetable, based in Bris-

est in technology to drive efficient operations.

PRODUCE PLUS MAGAZINE

2 8

ISSUE FIFTY SIX | AUTUMN 2025

n

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TECHNOLOGY

Stacked Farm breaks ground on Melbourne indoor vertical farm

ABOVE—Stacked Farms’ first facility on the Gold Coast BELOW—The Melbourne indoor vertical farm facility has a

footprint of 10,000m²

Melbourne facility will be a game-changer and it is set to open mid-2026.

New 10,000m², fully automated, climate-controlled facility will produce 3,400 tonnes of product.

“Our cutting-edge design and proprietary technology are redefining farming efficiency and setting a new global benchmark. This is the future of fresh food, built by a world-class team,” says Canavan.

by Liam O’Callaghan

“Aussies want fresh, nutrient-packed food without the mark-up. They crave real flavour, fewer additives, and maximum nutrition, but rising costs make

Australian

environ-

Fully automated from seed to

healthy eating feel out of reach. That’s where we come

specialist

bag via 25 pieces of proprietary

in. Stacked Farm is quite literally growing the solution

Stacked Farm has broken ground

robotics, the facility will require

– top-tier produce at prices that make sense, fuelling a

on its second fully automated

only 15 staff members to operate,

healthier nation.”

indoor vertical farm located at

comprising farm operators, hor-

Melbourne Airport.

ticulturists and technical mainte-

ment

controlled

agriculture

The company’s first facility on

nance engineers. The production

the Gold Coast reached full capacity

timeline is also quicker than tradi-

in 2024 and its latest A$150mn ven-

tional farming methods, with crops

ture is set to raise the bar.

ready to harvest in just 16 to 31 days,

The 10,000m², fully automated,

compared to 45 to 80 days.

climate-controlled facility will pro-

The farm will also be powered

duce 3,400 tonnes of fresh, high-

entirely by green energy, operate

quality herbs and leafy greens

with a zero-waste water system, and

annually. Stacked Farm specialises

use cutting-edge robotics to deliver

in growing cos and mixed leaf let-

fresh produce 365 days a year.

tuces, spinach, rocket, basil, coriander and parsley, among others.

Sam Canavan, chief operating officer of Stacked Farm, says the PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

n

New mapping technology supports Australian biosecurity responses Initiative allows first responders and authorities to utilise grower location data to quickly plan protection zones in the event of a pest or disease incursion.

by Bree Caggiati

LEFT—The map will service eight tree

crop industries

manage production more effectively but also to stay ahead of potential biosecurity threats and mitigate their impact,” Jones says.

“This tool will ensure we are better prepared to tackle biosecurity challenges and respond swiftly to emerging risks.”

University

of

New

England

senior researcher Craig Shephard says the map is becoming a cornerstone for biosecurity monitoring.

“The Australian Tree Crop Map, created

to

Australian

mapping

standards and freely available for A new A$1.7mn mapping initiative is set to change how fruit growers respond to biosecurity threats.

resilience applications.

industry use, is rapidly advancing as a benchmark for

Hort Innovation chief executive

industry-wide spatial data adoption. This data is criti-

Brett Fifield emphasises the critical

cal for early biosecurity detection, risk assessment, and

The initiative asks cherry, dried

role of the map in supporting bios-

response coordination,” Shephard explains.

fruit, lychee and stonefruit produc-

ecurity preparedness and response.

“In this next phase, we’re expanding the map to

ers to log location data through an

“The Australian Tree Crop Map

include cherries, lychees, dried fruit, and summerfruit,

app to allow first responders and

has repeatedly proven its worth,

while also enhancing it with additional data such as

authorities to quickly plan protec-

particularly in the face of biosecu-

variety, planting date, and management practices for

tion zones during pest and disease

rity challenges like the Varroa Mite

those fruits we already track such as mangoes. This

incursions.

incursion,” says Fifield.

will enable tailored biosecurity strategies for different

Delivered through Hort Inno-

“With its ability to quickly pin-

vation and led by the University of

point areas of concern, the map is an

industries.”

Australian Lychee Growers’ Association executive

New England’s (UNE) Applied Agri-

essential tool in managing biosecu-

officer, Jill Houser, says the map will enhance biosecuri-

cultural Remote Sensing Centre

rity risks and equipping the indus-

ty planning for lychee growers.

(AARSC) in partnership with Future

try with the timely data needed for

Food Systems CRC, the new tool

an effective response.”

“Access to this comprehensive mapping resource will give lychee growers invaluable insights to better

marks an expansion of the Austra-

Cherry Growers Australia presi-

lian Tree Crop Map – a map which

dent Alison Jones said the map will

services eight tree crop industries

be a game-changer for industry.

respond to biosecurity risks and other industry challenges,” Houser adds.

“The data on crop trends and regional variations will

and also boasts market access, trace-

“Being part of the Australian

help us make informed decisions, ensuring that we can

ability, yield forecasting, carbon

Tree Crop Map provides cherry

protect our industry from both biosecurity threats and

storage, regeneration, and drought

growers with vital data to not only

market shifts.”

PRODUCE PLUS MAGAZINE

3 1

ISSUE FIFTY SIX | AUTUMN 2025

n

GRAPES

Fresh paper look for table grape bag

BELOW—Detpak’s design process began in 2022 ahead of the

launch of Perfection Fresh’s Autumncrisp campaign

Detpak’s design features 70 per cent less plastic than the standard plastic grape bag and is kerbside recyclable.

by Bree Caggiati

This February saw Australian supermarket retailer Coles roll out a new paper table grape bag across its national footprint.

The new design was created by Australian-based packaging manufacturer, Detpak and is certified for kerbside recycling.

“The response from clients and customers has been overwhelmingly positive,” says Christian Bell, Detpak business development manager – fresh produce. “The new packaging has been well-received for its sustainability and functionality, meeting the needs of both producers and consumers.”

“By reducing 70 per cent of plastics from the original bags, we’re

Autumncrisp grape offer in 2023, the

resistance, and product visibility while meeting APCO

providing more sustainable solu-

collaboration extended to include

ARL requirements for kerbside recyclability in Austra-

tions in supermarkets and increas-

Costa Group and Coles Supermar-

lia.”

ing recyclability for consumers,”

kets as the launch partner,” Bell

Bell says.

explains.

Based on the success of these trials, Detpak progressed to further develop the bag in a wicket format,

The development of the new

The paper-based bags were then

design started as a collaboration

trialed with Coles-branded white,

between Perfection Fresh Australia

red, and black table grape varieties

“In the retail setting, the wicket format grape bag

and Detpak in 2022, with Perfection

across stores in Victoria and Tas-

presents the same as the original bag, however, it deliv-

seeking a quality, sustainable, and

mania from early 2024 and Coles

ers efficiencies during the picking and packing pro-

differentiated premium grape pack-

began to progressively roll out the

cess, which has meant it has been easier to launch on a

aging solution.

new bags nationally from 1 Febru-

national scale,” Bell explains.

Given Detpak had previous-

ary 2025.

which was tested and refined extensively in-field with Costa and Perfection.

Following the successful roll-out, Bell expects paper

ly produced a kerbside recyclable

“The design of the paper grape

paper bag for fresh potatoes with

bags was developed through a

Mitolo Family Farms and Coles –

collaborative

leveraging

“There is a strong expectation that paper grape bags

which, according to Bell, saved 8.2

LaunchPad, our in-house facility for

will become the norm in grape packaging in Australia,”

tonnes of plastic going to landfill

research, testing, product design,

he says. “The successful implementation and positive

annually – it was a natural fit to

development, and validation,” Bell

reception are evidence of a shift towards more sustain-

develop a sustainable replacement

says. “The process involved exten-

able packaging solutions, particularly when adopted by

for table grape packaging.

sive trials and testing to ensure the

a supermarket giant such as Coles.”

“Following the success of the Perfection Fresh launch for its

effort,

packaging to soon become the norm across table grape retailing.

packaging met key criteria such as breathability,

strength,

PRODUCE PLUS MAGAZINE

moisture

3 2

ISSUE FIFTY SIX | AUTUMN 2025

n

Berlin 4|5|6 Feb 2026

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13.02.2025 11:22:17

GRAPES

LEFT—This season

has produced high quality fruit for Australia OPPOSITE—ATGA

CEO Jeff Scott (right) at the in-bound trade mission

Australia eyes export growth

“As of the end of January, we were starting to get traction on exports. We've had Japanese visitors out to see all the new variet-

Strong international demand alongside expanded access to Japan and

ies and all other Asian markets are

a five-year marketing programme into Asia have Australia primed for

looking good for a strong season."

Global fresh produce distributor,

increased export growth.

Valleyfresh, has also seen increased interest from Japan.

by Bree Caggiati

“We are seeing a lot of Japanese visitors planning one or two visits for this coming season,” says

Australia’s table grape season is off to a strong start

expected to hold out until June,

Valleyfresh director, Ryan Smith.

with high quality fruit and significant demand from

Fresh Intelligence’s Wayne Prowse

“They have a real interest in learn-

export markets, according to Australian Table Grape

anticipates total export volumes

ing about the new Australian grapes

Association (ATGA) chief executive, Jeff Scott.

could exceed the record 150,000-

varieties that are now on offer for

tonne level reached in 2020.

their market.”

“The season has been going really well so far,” Scott says. “We knew we were going to have a large crop [this season], and it has been living up to that expectation” Hot weather in the Sunraysia growing region has

For

grow-

This increased interest comes

er-exporter Perfection Fresh, this

after the Australian government

could certainly be the case.

secured an expanded access agree-

brought much of the harvest schedule forward, but Scott says well-timed rain has kept quality high.

Sunraysia-based

“The season started very early

ment with Japan in July last year.

with good volumes on the vine,

Under the new deal, Australia can

“We’ve got a lot of fruit out there and it is of very

and this might be to the industry's

now send more than 130 table

high quality,” he says. “It's created a lot of excitement

advantage as it could help us get

grape varieties to Japan – a massive

from importers wanting to buy our fruit and we're in

through the whole season and move

increase on the previously approved

huge demand which is great.”

the entire crop whether that be in

total of three varieties.

This positive start follows an early finish to the

domestic or export markets because

In a statement at the time Scott

2023/24 season that saw exports decline 19 per cent to

we won't get into market too late,”

said the deal had been a long time in

135,000 tonnes. But with exports 22 per cent higher than

says Perfection Fresh account man-

the making.

the same time last year as of mid-February, and supply

ager, Mark Cavallo.

PRODUCE PLUS MAGAZINE

3 4

“Interest for Australian table

ISSUE FIFTY SIX | AUTUMN 2025

Cavallo adds that Perfection

While Scott says the five-year

Fresh is “working closely with the

programme is still in planning

Japanese market to unlock the

stages, ATGA has already hosted

potential for our Australian grown

trade seminars in five countries

table grape varieties”.

throughout Asia and facilitated an

“We’ve had a lot of success previously with the Japanese market.

out-bound trade mission to Japan as part of the campaign.

Their consumers value high-quality

“We took 15 grower-exporters

Australian fruit,” Cavallo says. “But

over to meet all the key Japanese

as other countries started flooding

importers and retailers,” he says.

the market and sending IP varieties,

“That was a huge success.”

Japan deprioritised Australia. We’re

There was also a recent in-bound

hoping from the discussions we’ve

trade mission spotlighting the Sun-

had with buyers and the confidence

raysia region.

we’ve seen in our product that can

“We had about 40 importers

regain some of that lost share and

from about seven countries,” Scott

supply Japanese consumers quality

says. “We gave them demonstra-

varieties grown in Australia.”

tions of our growing practices and

The spotlight on Japan comes

they were able to taste the new vari-

grapes in Japan has increased steadily over the past ten

amid an ATGA-led marketing pro-

years since technical market access was granted in 2014,”

gramme aimed at elevating the

Future elements of the cam-

he said. “However, our export market value has been

Australian table grapes brand in

paign will include in-store activa-

limited by the varietal restrictions in place.”

international markets.

tions in retailers across Asia.

PRODUCE PLUS MAGAZINE

3 5

eties that we have on offer.”

ISSUE FIFTY SIX | AUTUMN 2025

n

GRAPES

Sun World adds Australian licensees

BELOW—The Autumncrisp global

marketing campaing is driving value

evolve and Australia’s opportunity

Leading fruit breeder aims to maintain growth trajectory for the table grape category with new partners.

in Asia remains strong.

“Market access in Japan appears like it’s going to give a kick to proprietary genetics now that the public

by Liam O’Callaghan

space has competition. That’s a real positive,” says Knoll.

“There are countries from a

Towards the end of 2024 Sun World

“Autumncrisp is certainly becoming more and more

Sun World perspective, like China,

International announced a raft of

known as a consumer brand in Australia and Asia, and

which are relatively untapped. We

new table grape licences around

the Midnight Beauty brand is performing strongly as

do see fruit from other global sup-

the globe including a number

well.

pliers but in terms of Australia, it’s

of

Australian

growers

and

“Our growth is strategically planned to meet demand

a little more reserved. We are also

and we understand that not every licenced marketer

struggling to meet demand in other

As this group embarks on its

can meet every customer’s needs or want to deal with

areas of Asia where Australia has a

first season under the new agree-

every customer. To meet the market requirement, we

strong presence such as Korea, Viet-

ments Sun World licensing manager

need to expand.”

nam and Thailand.”

marketers.

Australia, Adam Knoll, says Austra-

Australia has a well-established domestic and export

lia remains a crucial supply region

table grape trade, and Sun World is cognisant of meet-

will play an important role in Sun

the breeder is committed to invest-

ing both needs.

World’s global marketing campaign

ing in.

Australia’s

increasing

supply

“Australia is interesting because it has such a strong

for Autumncrisp which is backed by

“Our growth in Australia is

domestic market that’s taking around half of the pro-

efforts to develop 52 weeks of global

broadly consistent with what we’re

duction volume from a Sun World perspective. We see

supply.

doing around the world in that

that increasing as we add more routes to market with

“The global marketing campaign

we’ve got genetics and brands that

more licensees who can supply the domestic chains,

with Autumncrisp has been fantas-

are in demand and we’ve got to

and there is also opportunity for export expansion,”

tic at trying to shift the brand to a

expand to put that into the market-

says Knoll.

consumer brand. It’s well positioned

place,” says Knoll.

Knoll says the flow of Australian fruit continues to

to hit the US$1bn mark in terms of global brand value which is a significant inflection point,” says Knoll.

Looking forward, Knoll expects more development in the green seedless space.

“There is the Applause brand and the variety behind it is a high flavoured Muscat with huge natural size. We have it in Australia and it’s testing well. The first commercial plantings are in the ground now,” says Knoll.

“There is another green seedless that sits between Applause and Autumncrisp, which is branded Epic Crisp. And a new red seedless – Ruby Rush, which we just had our first commercial harvest of in Australia and it was well received in the marketplace.”

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

n

WA Farm Direct to market Sun World grapes in eastern states

BELOW—Sun World’s Autumncrisp

variety has become a popular option for Australian growers

Expanded partnership with Sun World sees the distributor double down on the table grape category.

by Bree Caggiati

The move also makes up part of a targeted strategy for WA Farm Direct to service its customers 52 weeks of the year.

“Table grapes is nice from a timing point of view,” Jones says. “It complements our other categories which are winter categories or, in the stonefruit case, much earlier in the summer.”

It means WA Farm Direct can dedicate its resources to each category in-season.

“We're not trying to participate where we can't bring a whole range of skills to either growers or customers,” Jones says. “[Our] company strategy is to be relevant to customers and be relevant to growers.

And the way to be relevant to both of them is to be able to offer them something unique that’s going to In December 2024 Sun World Inter-

more opportunities for Sun World growers to choose

drive growth. Hence why our focus

national and WA Farm Direct

marketers better suited to their needs.

is on superior genetics.”

expanded their marketing part-

“[WA Farm Direct is] also able to improve what's

This targeted approach allows

nership to include grapes pro-

happening in Western Australia by supplementing

the marketer to leverage existing

duced throughout all of Australia.

the supply – it's really a complementary relationship

relationships

expansion,” he says.

Australian table grapes to new cus-

“We’d been a Sun World licensee

when

introducing

in Western Australia for a number

It seems that Australian table grape growers agree.

of years already,” says Elliot Jones,

Despite the expansion only being announced in mid-

WA Farm Direct general manag-

December, Jones says WA Farm Direct has already seen

“We will focus on the varieties

er. “They have strong ambitions for

some significant interest from both existing Sun World

that we think have the greatest rel-

the amount of growth they want

growers and those looking to enter the programme.

evance to our customers and oppor-

in Australia, and they felt that we could assist in that area by taking

“It's really exciting because we didn't necessarily expect to be actively trading from day one,” he says.

tomers as well as new varieties as they come online.

tunity for growers to increase their profitability,” Jones says.

on the eastern states as well, which

“For us, this year is about establishing a strong plat-

“We think Sun World is going

we were very keen to participate in.”

form. We're beginning to transact with growers, work

to continue to be the preeminent

Adam Knoll, Sun World's licens-

out where we fit with them. They're working out where

breeder of the highest quality vari-

ing manager Australia, says the

they fit with us. We want to make sure that all of those

eties, so the next Autumncrisp

expanded partnership will provide

first impressions are really positive ones.”

cannot be far away.”

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

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GRAPES

Grapa expands varietal offerings Sunraysia field day showcases Arra Fire Crunch variety to Australian growers for the first time.

BELOW—Attendees of the Arra Fire Crunch field day said the

variety displayed a remarkably crisp texture

“This variety thrives in challenging conditions, making it possible to supply fresh, locally grown grapes to the domestic market at a time when table grapes are

by Bree Caggiati & Liam O’Callaghan

typically imported,” says Nel. This year will see the Arra Australia range expand even further with two additional red varieties – Arra Fire Crunch and Arra Cherry Crush – nearing commercial volumes.

To showcase this expansion, Grapa Varieties held its first Australian Arra Fire Crunch field day on 24 January 2025 with more than 80 table grape growers and industry representatives in attendance. The group gathered at Alpha Fresh Australia, one of Australia’s largest Arra growers and marketers, to get a first-hand look at the vibrant red Arra variety.

“While growers appreciated the colour and crop load, what truly stood out for many, was the exceptional crunch of the berries, a quality perfectly fitting for a variety named Arra Fire Crunch,” Nel says of the event.

“Attendees expressed amazement at the crisp texture, with some even declaring it the crispest red grape they had ever eaten.”

These field days exemplify Grapa’s commitment to introducing innovative varieties and supporting growers with the tools to succeed in local and export markets.

“Arra Fire Crunch’s texture contributes to its impressive hanging ability on the vine, while its strong cold storage capability ensures it is perfect for export markets,” Nel says. “The future looks bright for this exciting new red variety.”

Additionally, Nel says Grapa is excited for two varieties newly released from quarantine: Arra Fire Kiss, a very early red seedless, and Arra Mystic Charm, a very early black seedless.

“These varieties, along with Arra Honey Pop, form the world’s earliest trio of white, red, and black seedless

It's been over a decade since the

rain and extreme heat, which is cru-

first Arra varieties were planted in

cial in Australia’s unpredictable cli-

They also boast short production cycles which can

Australia. Now, the global breeder

mate,” says Arra Australia manager,

both help support economic efficiency and promote

partners with over ten licensed mar-

Stephan Nel.

sustainability by reducing labour, irrigation, and pesti-

grapes,” Nel says.

keters across the country, growing

A good example of this resilience

in all states bar the Northern Terri-

is the Arra Sweeties variety which

“All these newbies to Australia, are already deliver-

tory and Tasmania.

is primarily grown in Far North

ing impressive results worldwide and driving market

Queensland and harvested during

demand,” Nel says. “We are therefore eagerly following

Australia's off-season.

their performance in Australia.”

“Arra varieties are well-regarded for their genetic resilience to

PRODUCE PLUS MAGAZINE

3 8

cide needs.

ISSUE FIFTY SIX | AUTUMN 2025

n

Bloom Fresh bolsters Australian presence as industry transitions

BELOW—Bloom

Fresh is expanding its team in Australia to help growers

Shift from public to proprietary varieties supported by table grape breeder as it sets out to expand its footprint.

by Liam O’Callaghan

Change is a familiar feeling in the Australian table grape industry at the moment as new proprietary varieties take an increasing share of the market.

duction will be proprietary,” explains McClintock.

Bloom Fresh is servicing this transition with varieties that meet the varying needs of growers.

got high humidity. We’ve also got some exotic, high-flavour varieties coming through.”

“We have a test block here and we’re doing a lot of

Growers have to meet consum-

R&D. We’re working on some of our new Navsel and

ers’ tastes and in Asia, McClintock

For Bloom Fresh, change has also

Genesis collections that have been bred out of Spain

says, there are high expectations

come in the form of merging the

and we do a lot of evaluations and rootstock trials,”

from the market.

operations of the old IFG and SNFL

notes McClintock.

“In Asia, flavour and sugar are

breeding programmes and teams.

“A key demand is the early window, which comes

important. You want your variety

Bloom Fresh’s Rachael McClintock

back to competition in markets like China. There’s also

to be firm, crisp and crunchy with

says the process is now complete in

demand for ultra-early and mid-season windows and

good texture,” she says.

Australia and the breeder can now

varieties with flavour and good fertility that colour

turn its attention to growth.

naturally.

“But sweetness is really key and that’s where, from a Bloom Fresh

“In Australia table grapes is our

“We also have a couple of selections that are dis-

point of view, quality assurance

largest portfolio but we’re also start-

ease resistant, which will be ideal for organic produc-

plays a critical role in that pre-har-

ing to diversify. We’re doing a lot of

tion but also for Far North Queensland where you’ve

vest period.”

evaluation of new cherry varieties and importing some new blueberry varieties,” she says.

“Now that we're fully united, we're building our personnel on the ground and starting to really focus on the technical support we can provide for growers.

“We’re in a world where production costs are rising, if growers are to invest in a variety they want the technical support to make it a success.”

The decision to move to new proprietary varieties is one many Australian growers are making at the moment, according to McClintock.

“The key change in the Australian industry is the diversification away from Crimson and Thompson. A lot of the old public varieties are being reviewed for timing, yield, quality and ease of growing. I’d say by 2026 there will be a clear change and the majority of table grape proPRODUCE PLUS MAGAZINE

3 9

ISSUE FIFTY SIX | AUTUMN 2025

n

GRAPES

LEFT—(l-r) Mario and his son Adrian

Cordoma

“We’re always looking to surprise and delight the market, whether it be a new variety, different timing, higher Brix or a different pack type.

We always have something new in the pipeline,” Cordoma says. “We target high-end customers who want a unique product, in some markets we’re the only

Cordoma builds highflavour brand

ones supplying a certain variety. Now with the Sun World marketing licence we can match some of the more niche orders with anything else customers need.”

Cordoma has paired the high-end taste of its grapes with sophisticated brand imagery emphasising flavour and providence. Sun and wave symbols represent the

A new Sun World marketing licence will supplement

warm Sunraysia climate and the waves of the Murray

Cordoma’s exotic brand as it aims to delight customers.

River. Cordoma’s most unique varieties are reserved for its Dancer Range, packed into punnets and wrapped

by Liam O’Callaghan

with stylish bands which detail the flavours consumers can expect.

“It’s all doubling down on the origin of the fruit and

Australian table grape grower-

now Cordoma can meet all of its

the flavour. As Australian exporters, flavour is where we

marketer Cordoma is ready to

customers’ needs at once.

think we can stand out from competitors like Chile and

provide its customers with a full

“The main aim of Australia’s

complement of proprietary varie-

Exotic Grapes brand is to have a

The brand has also gained traction domestically

ties under its high-flavour brand

brand we can promote all the new

with the premium wholesale sector representing one of

this season after being awarded a

varieties under. By getting the Sun

the company’s largest growth markets.

new Sun World marketing licence.

World marketing licence we are now

Cordoma is a third-generation family business oper-

Peru,” says Cordoma.

General manager, Adrian Cordo-

in all the breeding programmes and

ated by Mario Cordoma and his son Adrian. In addi-

ma, says the marketing licence will

have full seasonality which will

tion to its newer brand, the company will continue to

allow the company to market in-

really catapult the brand,” he says.

market ‘The Quality King’ brand which has been synon-

demand varieties like Autumncrisp

The very latest varieties that deliv-

under its ‘Australia’s Exotic Grapes’

er exotic and flavourful eating expe-

“We’ve expanded our packhouse this season which is

brand. The brand has been in the

riences are the cornerstone of the

now up and running and that’s going to help us increase

market for a few years focusing on

brand, represented in its tagline “Like

our production. We might be able to nearly double our

unique, high-flavour varieties, but

nothing you have ever tasted before”.

volume in the coming years,” says Arian Cordoma.

PRODUCE PLUS MAGAZINE

4 0

ymous with Australian grapes for over 30 years.

ISSUE FIFTY SIX | AUTUMN 2025

n

Palms Vineyards to leverage new Sun World licence

BELOW—Palms hosts a visit for

international buyers BOTTOM—Brand ambassador Amanda

Cordony

Australian table grape grower-exporter hopes to leverage new licence as it delivers top quality fruit this season.

Palms is based in Yelta, northwest of major table grape produc-

by Liam O’Callaghan

tion hub Mildura, a location that yields an earlier harvest. This timing combined with a portion of covered

High-quality fruit will always

fruit provides another advantage,

find a home in international mar-

according to Argiro.

kets but pairing quality with in-

“We’re already the earliest region

demand varieties is a recipe for

in Sunraysia and with the covers,

success.

we get a two or three week advan-

John Argiro, owner of Palms

tage,” he explains. “The covers also

Vineyards, says the company will

give you more time to pick a crop –

be even better placed to tick both

we can pick the uncovered fruit and

boxes after being awarded a licence

then go back and pick the covered

from Sun World International.

fruit over the space of a month to

“It’s very exciting and will open a

six weeks.”

lot of doors for us,” Argiro says. “The beauty of the Sun World breeding programme is that the varieties are well proven.”

It will also give Palms more flexibility to work with its customers and meet their specifications.

The majority of that fruit is then airfreighted, Argiro’s preferred

long time,” he adds.

Palms has a sharp focus on quality to set itself apart in the market. The business has made significant investments in covered production to ensure its fruit has the best chance to reach its potential.

method of delivery to ensure quality is maintained.

Palms will supply a range of Asian markets this season with key

“The quality of our covered fruit is second to none,

markets including Vietnam and

“We’ve kicked off some direct

that’s our major point of difference in the industry.

Indonesia. Japan has also opened

supply ourselves, but we’ll still

We’ve got three quarters of all product undercover and

access to all varieties and Argiro

maintain our partnerships with the

whatever new production we put in goes undercover,”

believes it could prove a reliable

marketers we’ve worked with for a

says Argiro.

market for high-end Australian product because consumers are accustomed to paying a premium price for Shine Muscat grapes.

“I personally believe that the Japanese market – once they see the product and if we can give them the quality they want – is willing to pay to the price levels of what they’re paying for Shine Muscat,” says Argiro.

To help build momentum with its customers, Palms hosted an international delegation in February where visitors were treated to a morning with brand ambassador and owner of The Cordony Kitchen, Amanda Cordony, and the launch of new Palms gift boxes.

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PACKAGING & GRADING

Back from the future of packaging

by Gilad Sadan Gilad Sadan The Packaging Hippie gilad@navicoglobal.com Gilad is The Packaging Hippie, a creative with a focus on sustainability and packaging as a marketing tool.

RIGHT & OPPOSITE—Fruit

Logistica showcases all the latest fresh packaging trends

If there were a way to glimpse the future of fresh produce – how it is marketed, packaged, and sold – what lessons would we take back?

AUSTRALIA’S UNIQUE ADVANTAGE

put in packhouses. With automation at the

Each year, Fruit Logis-

Observing what works (and what doesn’t) on

forefront, this format provides key advantages:

tica in Berlin feels like a

the global stage gives Australian retailers and

portal into what’s next

growers a competitive edge – we don’t just

and this year’s edition

react to change; we get to anticipate it. With

has provided valuable

Europe setting the pace, we can analyse emerg-

lessons once again.

ing trends, evaluate their impact, and adopt

Europe

is

• Reduces packaging material while maintaining product freshness.

• Optimises automation, making it compatible with high-speed packing lines.

• Enhances shelf presence, offering a neat, visually appealing solution.

moving

the best solutions before they take hold locally.

fast, with automation,

The future of produce packaging isn’t a distant

• Versatile and applicable across various

material

innovation,

reality – it’s unfolding right now. Innovations

formats – especially when paired with fibre-

and sustainability shifts

in sustainable materials, automation, and con-

based trays.

transforming the indus-

sumer engagement are no longer optional;

try at an incredible pace.

they are becoming industry standards. Those

Being

a

who embrace these changes early will shape

chance to observe, learn,

the next era of fresh food retail. So, what did I

and bring back insights

see this year? Buckle up, because we’re about to

that can guide how we

hit 88 miles per hour and ride into the future.

there

offers

• Ideal for tiering – plastic for core products, cardboard for premium offerings.

As the industry evolves, top-seal technology will shift from an option to a necessity.

CARDBOARD THE NORM Cardboard has gone mainstream, taking over

approach fresh produce marketing in Australia –

TOP-SEAL REVOLUTION

core fresh categories like tomatoes, citrus, avo-

not from a place of pre-

Once an alternative, top-seal packaging is now

cados, and apples. Once a premium choice, it’s

diction, but from a place

the industry standard in Europe, driven by

now everywhere – offering a natural, fresh

of preparedness.

efficiency and the need for increased through-

appeal that consumers trust. As paper and

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ISSUE FIFTY SIX | AUTUMN 2025

fibre-based materials become the norm, differentiation is

embrace change now will set the benchmarks for the indus-

becoming a challenge. Brands and retailers must ask: If

try, shaping how fresh food is presented, protected, and per-

everything looks the same, where does differentiation come

ceived by consumers. Much like Doc Brown’s vision for

from? The answer is not just in material choice but in cre-

the DeLorean, those who harness innovation today will

ative execution, smart design, and consumer engagement.

drive the industry into a smarter, more sustainable tomorrow. It’s an exciting time to be in packaging. The key is not

SUSTAINABILITY: THE NEW SEATBELT

just to follow trends but to understand how they fit into a

Just like Volvo’s three-point seatbelt became standard, sus-

bigger strategy – efficiency, sustainability, and consumer

tainability is no longer an optional feature – it’s a non-nego-

engagement. The future won’t wait – let’s create it.

tiable. For years, the focus has been on reducing plastic, compostable materials, and eco-friendly packaging. But after witnessing Europe’s shift firsthand, it’s clear that sustainability is now the seatbelt and airbags of packaging – builtin, expected, and essential. Retailers aren’t debating if they should embrace sustainability; they’re asking how fast they can make it happen while ensuring packaging remains functional, automated, and scalable.

BUCKLE UP Great Scott! The future of fresh produce packaging is already here – it’s just not evenly distributed yet. Those who

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BERRIES

BerryQuest International sets scene for future of Australian berry industry Over 500 delegates come together in Tasmania for Berries Australia event.

by Liam O’Callaghan

Australia’s berry industry and visitors from across the world descended on Hobart, Tasmania 24-27 February to take in insights from multiple farm tours and an extensive conference programme.

The event kicked off with two tours spanning fresh produce operations in the north and south of the state, with the likes of Driscoll’s, Hillwood Berries, Reid Fruits, Piñata Farms, Willie Smith’s Apple Shed, R&R Smith and Hansens Orchards opening their doors.

Then, more than 500 delegates took in a packed agenda at Wrest Point Hotel Casino for the final two PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

OPPOSITE TOP—More than 500 delegates

took in a packed agenda OPPOSITE BOTTOM—The trade show

provided further opportunity for learning and networking LEFT—John Gray, managing

director of Angus Soft Fruits BELOW—The event started with two

tours of fresh produce operations in the north and south of Tasmania PHOTO—Huemen Media

days of the event. Speakers covered

ed to Freshcare and Damien Cloth-

a range of topics such as market

ier from Mountain Blue was chosen

trends, trade opportunities, tech-

as Researcher of the Year.

nology

developments,

technical

Rachel

Mackenzie,

executive

growing advice and updates from

director at Berries Australia, con-

the latest levy-funded research

gratulated all those involved in

projects.

making the event happen.

Highlights

included

keynote

“From the Berries Australia team,

speaker Rachael Robertson, who

we are so grateful to the delegates

shared the leadership lessons from

for coming along. I’d like to thank

her time in Antarctica. Fruitnet’s

our platinum sponsors Mountain

managing director Europe, Mike

Blue and Perfection Fresh, all of

Knowles, delivered a breakdown of

our other sponsors, speakers, trade

global berry trends and John Gray,

show delegates and all of the people

managing director of Scotland’s

involved to make this a success,”

Angus Soft Fruits provided an inter-

said Mackenzie.

n

national perspective on berry growing and the development of the UK berry market.

Excellence from across the Australian berry industry was also recognised

with

the

inaugural

Berry Industry Awards. Winners were announced at the Driscoll’s Gala Dinner & Awards evening and included Agronomist of the Year – Stuart Doyle from AgVista; Next Generation Award – Rebecca Scurr from Piñata Farms; Industry Impact Award – Tyler Scofield from Driscoll’s Berries; Grower of the Year - Anthony Yewers from Berry Sweet Strawberry Farm; Lifetime Contribution Award – Apollo Gomez.

Two awards were presented during the conference, the Supply Chain Champion Award was awardPRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

BERRIES

Berries top Australian horticulture

tion volumes also reaching record highs for all berries, collectively rising by 26 per cent, which is slightly higher than the 21 per cent increase in value.

“The disparity between production volume and value highlights the importance of new export oppor-

Berries had the highest production value of any Australian fruit in 2023/24.

tunities for the sector and we are working closely with Hort Innovation and the Australian government to open new markets for the industry,” Poiner says.

Berry grower, James Kellaway of Oz Group Co-Op,

by Liam O’Callaghan

says shifting consumer preferences have expanded opportunities for berry growers.

“Blueberries, raspberries and blackberries have seen

New data has revealed that berries

ry) industries,” Poiner says. “The fig-

a large increase in production over the last 12-18 months.

had the highest production value

ures released today along with the

We can attribute this growth to increased consumer and

of any Australian fruit in 2023/24

response to the conference show

supermarket demand, and the diversity of market oppor-

(12 months to 30 June 2024).

the value of working together and

tunities for blueberry exports,” Kellaway says.

The figures released as part of

taking a collective approach.”

“As people are changing the way they eat, leaning more

Hort Innovation’s Australian Horti-

Brett Fifield, chief executive of

into snacking as they navigate their busy lives, berries are

culture Statistics Handbook show

Hort Innovation says the result con-

providing a versatile treat they can indulge in on the go.

that over the past decade, berry

tinues a positive streak for Austra-

We really are seeing more and more people treat them like

production values have steadily

lian berry growers.

nature’s lollies.”

increased from A$567mn in 2013 to A$1.3bn in 2024.

“The industry, through Berries

Kellaway adds that new berry genetics and expanded

Australia, has worked closely with

market access into Asia should see Australia’s berry industry continue to grow.

Chair of industry body, Berries

Hort Innovation to invest in world-

Australia, Anthony Poiner says the

class R&D that is building a bright

“With more new berry plants feeding the market, we

new figures are “very pleasing”.

future for growers and some tasty

are seeing an increase in the characteristics consum-

berries for consumers, here and

ers are looking for in the fruit including bigger berries,

overseas,” Fifield says.

better crunch, and sweeter flavour - all things we hope

“Berries Australia has been operating since 2018 as a joint venture between the blueberry, strawberry

According to Poiner, the industry

and rubus (raspberry and blackber-

still faces challenges with produc-

will continue to drive demand into the next 12 months and beyond,” says Kellaway.

n

LEFT—New

genetics and expanded market access should see continued growth for the sector

PRODUCE PLUS MAGAZINE

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BERRIES

TOP ROW—Speakers shared the need for

better consumer messaging MIDDLE LEFT—Hoogstraten strawberries ABOVE & BOTTOM RIGHT—Sekoya jumbo

Berry business bursting with potential Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key.

blueberries BOTTOM LEFT—Exhibitors showcased

innovative packaging designs

regular berry consumption. Young consumers, in particular, should be the focus of targeted campaigns that tap into the growing wellness trend.

Varietal innovation is fuelling the growing premi-

by Maura Maxwell

umisation of the category, with consumers proving to be willing to pay more for the right product in the right packaging.

The berry business is in high health,

outperforming all other produce

Driscoll’s, Hortifrut, Camposol, Sekoya, Früchte Wid-

with plenty of opportunity for fur-

categories, and with consumer con-

mann, Berries South Africa, Angus Soft Fruits, Gro-

ther growth in the coming years.

fidence and spending on the rise

entenFruit Huis, Unitec, Rabobank and Coöperatie

This was the message delivered

and new genetics driving improve-

Hoogstraten were among the companies and associa-

to more than 200 key players from

ments in quality and consistency,

tions sharing exclusive insights on how to deliver sus-

across the industry who gathered in

the outlook is bright.

tainable growth in the coming years.

Rotterdam’s Ahoy Centre on Wednes-

A key takeaway from the day

Neolithics, Dogtooth Technologies, BG Door and

day for the Fruitnet Berry Congress.

was the need for better consumer

Agriplace provided an insight into some of the cutting-

Delegates heard how berries are

messaging on the health benefits of

edge technological innovations to make berries better. n

PRODUCE PLUS MAGAZINE

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ISSUE FIFTY SIX | AUTUMN 2025

MUSHROOMS

New mushroom trend shakes things up

activity on their channels and on Australian Mushrooms social media platforms,” says Zourkas.

“Food lovers across social media responded by creat-

Australian Mushrooms launches Shaker Bag Mushrooms

ing their own content and engaging with the campaign

with multi-pronged marketing campaign.

ambassadors.”

Ash Pollard was also featured on a morning televi-

by Bree Caggiati

sion segment on Today Extra, showcasing three mushroom recipes including the Australian Mushroom’s signature shaker bag.

Ahead of the Australian summer

their moment as the star of the

“With 1.8mn people reached so far, her influence is

season,

dish,” says Hort Innovation senior

helping spread the word about this exciting new way to

brand manager, Victoria Zourkas.

enjoy mushrooms,” says Zourkas.

Australian

Mushrooms

has launched a national campaign introducing consumers to Shaker Bag Mushrooms.

The new food trend, inspired by

As part of the national campaign, Australian MushBRINGING THE CAMPAIGN TO

rooms also partnered with meal kit service, HelloFresh,

LIFE

to feature two Shaker Bag Mushroom recipes.

the playful experience of ‘shaker

To build momentum for the trend,

fries’, aimed to provide a fresh and

Australian

innovative way to enjoy mush-

two well-known social media cre-

rooms by reimagining the humble

ators, Ash Pollard and Kat Clark, to

brown paper bag.

showcase the fun and versatility of

KEEPING THE MOMENTUM GOING

the Shaker Bag Mushrooms.

To further build momentum, Australian Mushrooms

The campaign encouraged con-

Mushrooms

engaged

“[It] has seen overwhelming demand with 21,000 recipe boxes including Shaker Bag Mushrooms distributed over a two-week period,” says Zourkas.

sumers to add spices, seasonings and

The pair produced engaging con-

partnered with six additional content creators who

chopped mushrooms into the shaker

tent utilising a custom soundtrack

will share their own favourite shaker bag recipes along

bag and shake before cooking.

and dance, encouraging their audi-

with other mushroom-based recipes. Ash Pollard will

ences to follow along.

also release additional Instagram reels, high-quality

“Not only does it give people options to bring their mushrooms

“The creators saw impressive

to life, but it also gives mushrooms

results across both organic and paid

imagery, and a supporting blog post for the Australian Mushrooms website.

RIGHT—Shaker

bags are paired with spices and seasonings

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BIOSECURITY

domestic treatments of fresh produce double in 2025.

“The domestic market has really taken off. It now accounts for about 65 per cent of our total produce treatments. Five years ago, it was less than 1 per cent,” says Reilly.

“Independent retailers were the first to support domestic use in late 2020. Some of these businesses took a progressive approach to labelling requirements, promoting the sustainability and quality benefits.”

Last year, Australia’s two largest retailers joined the rest of the industry in using the treatment to meet biosecurity requirements.

“National

retailer

acceptance

was a key moment for the treatment, as it became a single solution to supply any crop to any customer in fruit fly restricted markets,” notes Reilly.

“The feedback we are receiving from suppliers and retailers is very positive. Sales have improved, and seasons have been extended due to more reliable interstate supply of Australian-grown produce. Consumers are gaining greater choice and experience.”

Irradiation proves value in Australia Fresh produce industry turns to irradiation to enhance and protect domestic and export trade.

The suspension of alternative ABOVE—Retailer

chemical-based treatments includ-

support has

ing dimethoate and methyl bromide

increased demand for irradiation OPPOSITE—

the growth in demand for phytos-

On-shelf QR

anitary irradiation. Reilly says irra-

codes linking to

diation can play an important role

information help

in helping the industry respond to

with consumer

new obstacles.

acceptance

by Liam O’Callaghan

for several crops has contributed to

“Continuity of trade and commercial pressures have certainly been factors. I think the loss of some older pathways was a shock to

Trade volumes using phytosan-

ing challenges in the fresh produce

many, forcing businesses and indus-

itary

industry.

try groups to reconsider their strat-

irradiation

are

growing

rapidly in Australia, with the

Steritech fresh produce man-

generically effective biosecurity

ager, Benjamin Reilly, says the irra-

“The dynamic nature of biosecu-

tool providing a solution to emerg-

diation service provider has seen

rity and the trend toward the loss

PRODUCE PLUS MAGAZINE

5 0

egies and solutions,” says Reilly.

ISSUE FIFTY SIX | AUTUMN 2025

of chemistry will require ongoing

went through a period of growing

development of solutions like phy-

pains that was tough on everyone,”

tosanitary irradiation, or trade will

he adds.

become restricted.”

“I am appreciative of every-

While Steritech’s growth in the

one who remained supportive and

domestic market has been rapid

worked with us through this period.

over the past year, it has not been

The business has made significant

without challenges.

investments in staffing and IT and

“We have been making invest-

adapted quickly.”

ments preparing for this growth

Australia has become a leader

for a long time. In 2023 we installed

in the development of phytosani-

a second X-ray machine for redun-

tary irradiation, with over 20 years

dancy and to meet future capacity

of use for commercial trade. Today,

needs,” notes Reilly.

Australia’s industry maintains trade

“The volume of new customers

in over 80 crops to three domestic

utilising the service for the nation-

interstate markets and six export

al retailers not just increased vol-

markets. Multiple countries in Asia

umes rapidly, but also increased the

also export produce to Australia

complexity of customer needs. We

using the treatment.

n

SEEDS & CROP CARE

LEFT—Vitalion

is resistant to ToBRFV

BASF Nunhems maintains standards in battle against ToBRFV

Customer marketing specialist Sam Clayfield says growers and consumers all have certain expectations of a tomato, and it's not enough to address just one need.

“Nunhems' Rugose-resistant varieties all meet the requirements of the different levels of the agri-food value chain. Despite their good marks in vitality, productivity, and plant health, the varieties do not com-

Disease-resistant offer continues to grow as BASF

promise on crucial consumer aspects such as flavour,

Nunhems meets grower and consumer demands.

colour or visual appearance,” says Clayfield.

Two of BASF Nunhems’ standout resistant varieties

by Liam O’Callaghan

include Vitalion and RonVine.

Vitalion is a cherry tomato suitable for high-tech production and year-round planting and harvesting, As the Australian tomato industry

The varieties do not compromise on consumer aspects such as flavour, colour or visual appearance

with a long shelf-life and low waste percentage.

manages a Tomato Brown Rugose

“It’s shown a good level of ToBRFV resistance in field

Fruit Virus (ToBRFV) outbreak

trials and has an excellent flavour level,” says Clayfield.

the

value

of

disease-resistant

varieties has become all the more apparent.

RonVine is similarly suited for high-tech production with a strong and vigorous plant.

“This variety has firm fruit with deep red and shiny

BASF Nunhems debuted its first resistant tomato varieties in 2020 and it continues to expand its offering.

colour. It has strong and attractive green parts and a long shelf-life,” notes Clayfield.

BASF Nunhems’ portfolio offers ToBRFV resistant varieties across multiple segments, such as truss, cherry

In this time BASF Nunhems

round and grape, cocktail and roma.

has not only been able to develop

Its development pipeline is continuous, with new

resistance but maintain the other

varieties always in the works. Clayfield says this will

characteristics that are vital to a

allow BASF Nunhems to help growers overcome chal-

successful tomato variety.

lenges now and in the future.

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Bayer brings new tomato varieties in Australia

BELOW LEFT—Novero is an early

maturing beef tomato BELOW—DRTH2913 is commercially

available in Mexico and Argentina

If trials are successful, Bayer aims to make two ToBRFV-resistant varieties commercially available towards the end of the year.

by Bree Caggiati

“The variety demonstrates good total yield potential and produces excellent fruit quality,” Campbell says.

“DRTH2913 is already commercial in Argentina and Mexico.”

By making the varieties available to growers in Australia and New Zealand, Campbell says they will have a significant tool to manage fruit production if the virus is identified in their infrastructure and growing systems.

“The virus transmits easily, can decimate crops, and is difficult to eradicate,” he says. “Varieties with resistance to a disease are a significant tool in the management of the disease, rather than eradication.”

While the Australian industry still maintains an eradication strategy following two outbreaks in South Vegetables by Bayer has begun

DRTH2913, are already commercial-

Australia in 2024 and Victoria in 2025, Campbell says

first look adaptability trials to

ly grown in North and South Amer-

growers are showing interest in resistant varieties.

determine how its two Tomato

ica with high yield potential.

Brown

Rugose

Fruit

“Growers are interested in getting in front of the

Virus

“Novero is an early maturing

inevitable shift from eradication to management and

(ToBRFV)-resistant tomato vari-

beef tomato hybrid with high yield

are keen to have resistant varieties integrated into their

eties will perform under Austral-

potential, good fruit quality and

programmes,” he says.

ian environmental conditions and

intermediate resistance to ToBRFV,”

To meet this interest, Bayer has been connecting its

local growing practices.

says Campbell. “[It is] commercial

global R&D and plant breeding team with Australian

“Once adaptability trials are

in the US and Canada and is being

and New Zealand growers and industry stakeholders

complete and we are confident

grown in high-tech glasshouse pro-

to share experiences from Europe and South America

with their performance, we aim

duction environments.”

through webinars and one-on-one interactions.

to make them commercially avail-

The DRTH2913 variety is a large,

“Since ToBRFV was first detected in 2014, Bayer has

able towards the end of 2025,” says

loose, hot to cold tomato hybrid

developed extensive protocols to support seed health

Bayer agronomy lead ANZ, David

bred for low and mid technolo-

and quality, and the company continues to test new

Campbell.

gy production environments, with

varieties under grower conditions to evaluate effective-

intermediate resistance to ToBRFV.

ness,” Campbell says.

The two varieties, Novero and

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ISSUE FIFTY SIX | AUTUMN 2025

n

SEEDS & CROP CARE

Rijk Zwaan fights spread of ToBRFV with Rugose Defense

BELOW TOP—Good hygiene still plays an

important role in the ToBRFV response BELOW BOTTOM—Rugose Defense

tomatoes have been commercially available since 2022

The combination of good hygiene and genetic resistance is the most effective approach in the fight against ToBRFV, Rijk Zwaan says.

by Bree Caggiati

vide

the

strongest

protection

against the disease for the Australian

market,

while

retaining

agronomic value for growers,” the company says.

Under the Rugose Defense brand, Rijk Zwaan sells seeds for cherry, snack, cocktail, beef, and large truss tomato varieties.

According to the breeder, all of the Rugose Defense varieties provide proven high resistance to ToBRFV, even under high temperatures without compromising on yield, quality or taste.

The company also ensures all seeds have been tested for ToBRFV before being shipped to Australia.

“All Rijk Zwaan tomato, capsicum and chilli seed batches are tested for For nearly a decade – since the initial discovery of

tive, economical, and sustainable

ToBRFV by Naktuinbouw-accred-

Tomato Brown Rugose Fruit Virus (ToBRFV) in the

approach in the control of viral dis-

ited laboratory tests and are only

Middle East in 2014 – plant breeding and seed com-

ease, and minimising losses caused

shipped to Australia when the

pany Rijk Zwaan has been accelerating its research

by ToBRFV.

absence of ToBRFV has been con-

and development of ToBRFV-resistant tomatoes.

“Rugose Defense varieties pro-

firmed,” Rijk Zwaan explains.

These varieties, sold under the Rugose Defense brand, have been commercially available in affected countries and trialed throughout Australia since 2022.

“Selecting varieties with high resistance to ToBRFV is a crucial long-term strategy to reduce virus pressure and prevent widespread devastation,” Rijk Zwaan says.

ToBRFV is a highly contagious plant disease that primarily affects tomatoes and capsicums. As of March 2025, the virus is present in 55 countries, including Australia following an outbreak in August 2024.

While tomatoes infected with ToBRFV are not dangerous to consume, the virus poses a significant threat to the vegetable industry due to its rapid spread and potential to reduce yield by up to 70 per cent.

According to Rijk Zwaan, the combination of good hygiene and genetic resistance is the most effecPRODUCE PLUS MAGAZINE

5 4

ISSUE FIFTY SIX | AUTUMN 2025

n

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KIWIFRUIT

RubyRed harvest begins New Zealand’s earliest-ever kiwifruit season

BELOW—Zespri is expecting to exceed

NZ$4.5bn in global revenue this year OPPOSITE—Zespri will continue to

receive submissions for its innovation fund Zag in 2025

Following a very positive growing period, marketer Zespri looks ahead to another record-breaking crop.

by Mike Knowles & Bree Caggiati

robust, to export increased volumes and deliver our high-quality fruit to consumers around the world.”

Zespri chief executive, Jason Te Brake, says he is excited to see another record-breaking crop with moderate increases in SunGold and Green kiwifruit volumes, as well as the doubling of RubyRed volume.

“Demand for our fruit remains strong and we’re focused on delivering high-quality fruit early and consistently throughout the season to maximise returns for our growers,” he says.

“Our customers and teams in the market have come off a strong 2024 season, are looking for more of our fruit, and are ready to begin sales New Zealand’s kiwifruit harvest began earlier than

strongly in the coming months.”

ever this season, with the first RubyRed fruit picked

The strong back-to-back seasons

just outside Edgecumbe in the Bay of Plenty in early

have Zespri expecting to exceed

February.

Demand for our According to grower organisation New Zealand Kiwifruit Growers Incorporated (NZKGI), the berry- fruit remains tinged variety will be supplied to domestic supermarstrong and kets, as well as some overseas markets.

The early harvest follows what growers have called we’re focused on “ideal” growing conditions with industry expecting delivering higha record crop of just over 200mn trays this season. If quality fruit achieved, this would represent a modest increase on

its target of reaching NZ$4.5bn in

last year’s record-breaking campaign, when the coun-

building brand-led demand, deliv-

try sold more than 190mn trays from mid-April to June.

ering outstanding quality kiwifruit

NZKGI chief executive Colin Bond says he shares growers’ enthusiasm about the season ahead.

“While my thoughts are with those Tasman and

global revenue by 2025.

“The strong value we’ve secured on a big crop [in 2024] means we’ll exceed the target set in 2015 of reaching NZ$4.5bn in global revenue by 2025,” Te Brake explains. “This is a tremendous effort from the industry and reflects our commitment to

to our markets and innovating to sun and little wind to produce excellent kiwifruit,” he says.

Whakatane growers who received significant hail

“Over the last few years, our

damage at the end of last December, overall, growers

industry has been working collabor-

have experienced a great lead up to harvest with ideal

atively to ensure our supply chain is

PRODUCE PLUS MAGAZINE

5 6

create value for growers.”

Te Brake adds there has been a strong sense of confidence within the industry.

“The successful industry discus-

ISSUE FIFTY SIX | AUTUMN 2025

Since its launch in November 2023, Zag has received more than 100 submissions from more than 15 countries, with 11 submissions moving into pilot programmes.

This year the kiwifruit marketer is looking to rally innovators and pioneers to strengthen climate resilience across food systems and help create solutions that advance productivity and carbon-positive practices relevant to kiwifruit.

“We’ve had a really positive first year with Zag,” says Jiunn Shih, Zespri chief marketing, innovasion on expanding Zespri Global

strong demand for our fruit, we’re

tion and sustainability officer. “It’s

Supply at the end of 2024 [show-

looking forward to the 2025 harvest,

helped connect us with innovative

cases] our ability to make strategic

as we look to build on the strong

problem solvers from around the

decisions together, and it’s great to

momentum the industry has.”

world to address key challenges our

see growers positive and the indus-

This year will also see the mar-

industry faces as we meet the grow-

try moving forward so strongly,” he

keter reaffirm its US$2mn invest-

ing demand for kiwifruit, but this is

says. “With a positive outlook and

ment to its innovation fund, Zag.

just the beginning.”

n

Chris White in conversation with the world’s fresh produce business leaders

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PRODUCE PLUS MAGAZINE

5 7

ISSUE FIFTY SIX | AUTUMN 2025

16/01/2025 13:41

GREENGROCER

Fresh Provisions: a passion for quality and freshness For more than three decades, Fresh Provisions has been a trusted name in Western Australia’s fresh food scene, offering customers high-quality produce and a strong commitment to supporting local growers.

ABOUT A BETTER CHOICE! This article was prepared by A better choice!, Australia’s first national programme designed to encourage consumers to shop for fresh produce at their local independent retailer.

The programme aims to unite the fruit and vegetable industry and buy back customer loyalty. A joint initiative by industry group Fresh Markets Australia and the Central Markets Association of Australia, the programme supports more than 700 retailers across Australia who supply over 1m tonnes of fresh produce to households each year.

include more sustainable and ethically sourced items,” Offer explains.

The store has also embraced convenience trends, offering ready-togo meal solutions, curated gourmet hampers, and an enhanced in-store shopping experience to cater to Fresh Provisions has been serv-

baked goods to specialty international items, the store

ing the Perth community for over

offers a carefully selected variety that keeps customers

30 years, with locations in Mount

coming back.

modern consumers’ busy lifestyles.

“People are looking for quality, but they also want convenience. We

Lawley and Bicton. The stores

aim to provide both,” he says.

have built a loyal customer base

THE ROLE OF INDEPENDENT GREENGROCERS

by focusing on fresh, high-qual-

As a proud supporter of independent retailers, Offer

A BRIGHT FUTURE AHEAD

ity produce and a unique shopping

highlights the essential role they play in the industry.

As Fresh Provisions looks to the

experience that blends convenience with a passion for food.

At the heart of this independent retailer is Shawn Offer, who brings a wealth of experience and passion to the business.

“We’ve always prided ourselves on sourcing the best fruit and veg-

“Independent greengrocers like us bring a level of

future, the focus remains on quali-

quality and service that’s hard to match. We build rela-

ty, service, and community engage-

tionships with our customers and growers, which means

ment. Offer and his team are

we can provide a personalised shopping experience.”

committed to maintaining their

Fresh Provisions is also a strong advocate for the ‘A

strong

relationships

with

local

better choice!’ programme, which promotes shopping at

growers and ensuring that their

local independent retailers to ensure a vibrant and sus-

customers have access to the best

tainable fresh produce industry.

fresh produce Western Australia

etables available,” says Offer. “We

“The programme helps educate customers on the

work tirelessly to ensure our cus-

benefits of shopping local – supporting farmers, ensur-

“Fresh food should be exciting

tomers get the freshest seasonal

ing product freshness, and keeping independent busi-

and accessible. We want to continue

produce from local growers, which

nesses alive.”

being a place where customers can

really sets us apart.”

Unlike

larger

has to offer.

discover and enjoy the best produce supermarket

ADAPTING TO CHANGING CONSUMER TRENDS

chains, Fresh Provisions has the

Consumer habits continue to evolve, and Fresh Provi-

flexibility to curate a diverse range

sions is always looking for ways to innovate.

of products that cater to food lovers.

“We’ve seen a growing demand for organic and spe-

From premium dairy and artisan

cialty produce, so we’ve expanded our offerings to PRODUCE PLUS MAGAZINE

5 8

every season,” Offer says.

ABOVE—Fresh Provisions has been

serving the Perth community for 30 years

ISSUE FIFTY SIX | AUTUMN 2025

n

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Combine this with experienced sales, procurement, and operational professionals, you can rely on The Fresh Connection for produce that fits your global needs. Take a closer look at thefreshconnection.com

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