Living Living the the Difference Difference
NOVEMBER 2020 Volume Volume2,2,Issue Issue210
February/March November2020 2020
DEPARTMENT UPDATE MARKETING DEPARTMENT REVAMPING WEBSITES PROPERTY BRANDING 101
by Erin Ball, Marketing & Training Manager As our properties wrap up their busy leasing seasons and head into winter, our marketing efforts also begin to shift. Our team regularly asks motivating questions, like what can we do to sustain steady lead generation as traffic slows down? What processes, tools, collateral, and platforms can we anticipate improving in 2021? What projects are right around the corner?
to a good start. Shannon McInnis (Marketing Assistant), with her incredible eye for design, assisted in full branding packages for all properties and continues to solidify those brands throughout each propertyâ&#x20AC;&#x2122;s social media efforts.
a matching template. The template is user-friendly, generously shows our property photography, and helps to This summer, our team spent a brand us as a company. Our goal is to favorable amount of time ensuring As we head into 2021, we look forward solidify that each of our communities that our newer properties, like to the opportunity to get creative and are expertly managed by Fiduciary Real Seasons at Randall Road, The Bevy, launch branding and marketing efforts Estate Development and that you can and High Bluff Phase II, were off for The 85, Seasons at Romeoville, and expect the same level of service no Seasons at River View. matter where you go. For all stabilized FRED In addition to launching new websites, properties, our team we also anticipate a major overhaul of is currently working our online reputation for both FRED on transitioning to and our properties. This process will brand new websites. include an emphasis on encouraging These websites will all and requesting resident and employee reflect their own unique reviews, as well as automating the brands, but will be on review-request process.
WHAT MAKES THEM SHINE Arrabelle is located on the end of downtown Cedarburg, one of Wisconsinâ&#x20AC;&#x2122;s most desirable communities known for its specialty shopping, restaurants, seasonal festivals, and year-round family-friendly activities. This quaint little community boasts 60 luxury apartments and 9 townhomes that welcomed its first townhome residents in Spring of 2019 and achieved 100% occupancy in Fall that same year! Arrabelle has a great group of social residents that have enjoyed fun events such as an ice cream social, Yappy Hour, wine tasting and tour, food trucks, and an outdoor movie night, just to name a few.
FRED FUN CELEBRATING VETERANS DAY
FEATURED VETERANS ON THE FRED TEAM
Veterans Day November 11th, 2020
JAMES PETTKE The Junction | Maintenance Submitted by Kathy Pettke, Stone Point
I would like to thank my son James Pettke for his 8 years of service in the Army National Guards. Years of service Feb 2012- Feb 2020. When in basic training, the Drill Sergeants took pictures and would post so family could see what their soldiers were doing during this time and this was one of the photos that was posted. This photo gave us a good laugh when we saw it which made it easier while he was gone from home for the first time.
Creekwood | Maintenance
Ridge View | Leasing
U.S. Army Military Police 2006-2014
I was a Field Radio Operator and Marine Security Guard. I served in the US, Japan, Egypt, and Austria from 2015-2019.
Iraq 2008-2009 (15 months) Afghanistan 2011-2012 (12 months)
EMPLOYEE SPOTLIGHT Meet some of our fantastic team members!
DANIELLE DAHL Construction Accounting Manager Q: Tell us about your experience with FRED and what your job entails. I've been at FRED for over 6 years and have had the opportunity to account for over 20 new construction projects. I am in a unique position where I get to work with many of FREDâ&#x20AC;&#x2122;s teams, from Accounting, Construction, Development, and Property Management; it's what I love most about my job!
EVENTS CALENDAR NOVEMBER 2020 WED
Welcome to the Team!
Ridge View | Remodel Tech
Creekwood | Groundskeeper
Seasons at Orchard Hills | Groundskeeper
1505 | Maintenance
JEFFREY BRECHT Riverwood | Groundskeeper
Thanksgiving & Black Friday | November 26th & 27th
KASEY ROSZAK High Bluff Townhomes | Assistant Property Manager
Christmas & New Year's Eve | December 24-25th & 31st
FEATURED FRED NEWS CELEBRATING WITH LOVED ONES, AT A DISTANCE
We know this year has been especially challenging and the holidays approaching will bring even more challenges for how to celebrate safely with loved ones. Here are a few tips from the CDC website on Thanksgiving gatherings:
Having a small dinner with only people who live in your household
Having a small outdoor dinner with family and friends who live in your community
Preparing traditional family recipes for family and neighbors, especially those at higher risk of severe illness from COVID-19, and delivering them in a way that doesnâ&#x20AC;&#x2122;t involve contact with others
Lower your risk by following CDCâ&#x20AC;&#x2122;s recommendations on hosting gatherings or cook-outs.
Having a virtual dinner and sharing recipes with friends and family Shopping online rather than in person on Black Friday or the next Monday Watching sports events, parades, and movies from home
Visiting pumpkin patches or orchards where people use hand sanitizer before touching pumpkins or picking apples, wearing masks is encouraged or enforced, and people are able to maintain social distancing Attending small outdoor sports events with safety precautions in place
HIGH RISK Avoid these higher risk activities to help prevent the spread of the virus that causes COVID-19:
Going shopping in crowded stores just before, on, or after Thanksgiving Participating or being a spectator at a crowded race Attending crowded parades Using alcohol or drugs, which can cloud judgment and increase risky behaviors Attending large indoor gatherings with people from outside of your household
Source: www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/holidays.html COVER PHOTO: Arrabelle Apartments, Clubroom
789 N WATER STREET STE 200 | MILWAUKEE, WI 53202 | PHONE: 414-226-4535 | FRED-INC.COM