FRED Newsletter - November 2020 - Volume 2, Issue 10

Living Living the the Difference Difference

COMPANY NEWSLETTER

NOVEMBER 2020 Volume Volume2,2,Issue Issue210

February/March November2020 2020

DEPARTMENT UPDATE MARKETING DEPARTMENT REVAMPING WEBSITES PROPERTY BRANDING 101

by Erin Ball, Marketing & Training Manager As our properties wrap up their busy leasing seasons and head into winter, our marketing efforts also begin to shift. Our team regularly asks motivating questions, like what can we do to sustain steady lead generation as traffic slows down?

What processes, tools, collateral, and platforms can we anticipate improving in 2021? What projects are right around the corner?

to a good start.

Shannon McInnis (Marketing Assistant), with her incredible eye for design, assisted in full branding packages for all properties and continues to solidify those brands throughout each property’s social media efforts.

a matching template. The template is user-friendly, generously shows our property photography, and helps to This summer, our team spent a brand us as a company. Our goal is to favorable amount of time ensuring As we head into 2021, we look forward solidify that each of our communities that our newer properties, like to the opportunity to get creative and are expertly managed by Fiduciary Real Seasons at Randall Road, The Bevy, launch branding and marketing efforts Estate Development and that you can and High Bluff Phase II, were off for The 85, Seasons at Romeoville, and expect the same level of service no Seasons at River View. matter where you go.

For all stabilized FRED In addition to launching new websites, properties, our team we also anticipate a major overhaul of is currently working our online reputation for both FRED on transitioning to and our properties. This process will brand new websites. include an emphasis on encouraging These websites will all and requesting resident and employee reflect their own unique reviews, as well as automating the brands, but will be on review-request process.

PROPERTY SPOTLIGHT

WHAT MAKES THEM SHINE Arrabelle is located on the end of downtown Cedarburg, one of Wisconsin’s most desirable communities known for its specialty shopping, restaurants, seasonal festivals, and year-round family-friendly activities. This quaint little community boasts 60 luxury apartments and 9 townhomes that welcomed its first townhome residents in Spring of 2019 and achieved 100% occupancy in Fall that same year! Arrabelle has a great group of social residents that have enjoyed fun events such as an ice cream social, Yappy Hour, wine tasting and tour, food trucks, and an outdoor movie night, just to name a few.

FRED FUN CELEBRATING VETERANS DAY

FEATURED VETERANS ON THE FRED TEAM

Veterans Day November 11th, 2020

JAMES PETTKE The Junction | Maintenance Submitted by Kathy Pettke, Stone Point

I would like to thank my son James Pettke for his 8 years of service in the Army National Guards. Years of service Feb 2012- Feb 2020.

When in basic training, the Drill Sergeants took pictures and would post so family could see what their soldiers were doing during this time and this was one of the photos that was posted. This photo gave us a good laugh when we saw it which made it easier while he was gone from home for the first time.

MICHAEL HAFEMANN

COLT HAMILTON

Creekwood | Maintenance

Ridge View | Leasing

U.S. Army Military Police 2006-2014

I was a Field Radio Operator and Marine Security Guard. I served in the US, Japan, Egypt, and Austria from 2015-2019.

Iraq 2008-2009 (15 months) Afghanistan 2011-2012 (12 months)

EMPLOYEE SPOTLIGHT Meet some of our fantastic team members!

DANIELLE DAHL Construction Accounting Manager Q: Tell us about your experience with FRED and what your job entails.

I've been at FRED for over 6 years and have had the opportunity to account for over 20 new construction projects. I am in a unique position where I get to work with many of FRED’s teams, from Accounting, Construction, Development, and Property Management; it's what I love most about my job!

EVENTS CALENDAR NOVEMBER 2020 WED

THU

FRI

Welcome to the Team!

SUN

MON

TUE

SAT

1

2

3

4

5

6

7

8

9

10

11

12

13

14

CHRISTOPHER HOLBACH

ROBBIE GREENE

Ridge View | Remodel Tech

Creekwood | Groundskeeper

15

16

17

18

19

20

21

ETHAN STIEBER

MICHAEL BUTTON

Seasons at Orchard Hills | Groundskeeper

1505 | Maintenance

22

23

24

25

26

27

28

29

30

1

2

3

4

5

September/October 2020

JEFFREY BRECHT Riverwood | Groundskeeper

Promotions

EVENTS

October 2020

Thanksgiving & Black Friday | November 26th & 27th

LOOKING FORWARD

KASEY ROSZAK High Bluff Townhomes | Assistant Property Manager

Christmas & New Year's Eve | December 24-25th & 31st

FEATURED FRED NEWS CELEBRATING WITH LOVED ONES, AT A DISTANCE

We know this year has been especially challenging and the holidays approaching will bring even more challenges for how to celebrate safely with loved ones. Here are a few tips from the CDC website on Thanksgiving gatherings:

LOW RISK

MEDIUM RISK

Having a small dinner with only people who live in your household

Having a small outdoor dinner with family and friends who live in your community

Preparing traditional family recipes for family and neighbors, especially those at higher risk of severe illness from COVID-19, and delivering them in a way that doesn’t involve contact with others

Lower your risk by following CDC’s recommendations on hosting gatherings or cook-outs.

Having a virtual dinner and sharing recipes with friends and family Shopping online rather than in person on Black Friday or the next Monday Watching sports events, parades, and movies from home

Visiting pumpkin patches or orchards where people use hand sanitizer before touching pumpkins or picking apples, wearing masks is encouraged or enforced, and people are able to maintain social distancing Attending small outdoor sports events with safety precautions in place

HIGH RISK Avoid these higher risk activities to help prevent the spread of the virus that causes COVID-19:

Going shopping in crowded stores just before, on, or after Thanksgiving Participating or being a spectator at a crowded race Attending crowded parades Using alcohol or drugs, which can cloud judgment and increase risky behaviors Attending large indoor gatherings with people from outside of your household

Source: www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/holidays.html COVER PHOTO: Arrabelle Apartments, Clubroom

789 N WATER STREET STE 200 | MILWAUKEE, WI 53202 | PHONE: 414-226-4535 | FRED-INC.COM