FDM-November2018

Page 48

Pets Mean

BUSINESS By Christopher Conner

I

t all started with a franchise that picked up dog poop. The Pet Butler was successful at creating a business and also in scaling it through franchising. This revealed that the pet business was officially a big business and the market segment was here to stay. This comes as no surprise when you consider the statistics: People spend big money on their pets. According to American Pet Products, in 2018 Americans will spend $72 billion on their pets. That’s big money. Many pet owners would spend to feed their pets before they would spend to feed themselves. We’ve all heard it by now, and the numbers speak louder than ever, pets are part of the family.

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