formationmedia.co.uk
[ 2018 ]
formationmedia.co.uk
contents [4-5]
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About Formation
Our Values & Virtues
Established in 2007, we certainly know
We love the challenges of promoting our
a thing or two about digital. Based in
clients. We place value on building long
the historic town of Warwick, we’re are a
term relationships based on mutual trust
cutting edge digital marketing agency.
and respect.
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Marketing & Strategy
Brand Experience
An effective strategy can only be
Always judge a book by its cover. Your
executed with thorough research and
logo is your brand’s representation both
consideration.
online and offline.
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Digital Marketing
UX & Web Design
As more and more of the world opt for
Keeping the User Experience (UX) in
the convenience of digital, it’s never been
mind when producing a website or piece
more crucial to start building your digital
of software is paramount to ensure your
presence.
customer has the optimum experience.
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digital engineers we make things, happen
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Web Development
Creative & Media
This is where the fun begins – our
Our talented team of graphic designers
talented team of web developers will set
and media developers can craft
to work in crafting your bespoke website,
beautifully designed print, signage and
using the latest coding standards.
video material.
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Continuous Development
Circle of Engagement
In this fast-paced digital world a website
Our Circle of Engagement package
must be continually developed and
enables you to focus on other areas of
updated to stay ahead of its competitors.
your business whilst our marketing team manages your entire social media.
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Events
Software
Formation offer high-level corporate
Cloud-based software allow access to
event management which raises the
your platforms from any device. It can be
profile of your business and delivers a
tailored and developed to suit your exact
memorable experience to your delegates.
requirements.
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formationmedia.co.uk
formation / FOR•MA•TION / noun.
A collection of unique skillsets that come together to form an unrivaled service
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digital engineers we make things, happen
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formationmedia.co.uk
The digital marketing agency that is #PROVEN
Established in 2007, we certainly know a thing or two about digital. Based in the historic town of Warwick, we’re are a cutting edge digital marketing agency with a nationwide reach. We’re a collective of sharpened experts in storytelling and user experience – living and breathing those skills into everything we do. We develop brilliant digital projects for our clients – this includes software and website development, branding, graphic design, marketing, social media and more. Our current client base is widespread – from massive engineering corporates and healthcare conglomerates to upcoming retail front-runners and luxury home furnishings.
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digital engineers we make things, happen
about you As a business owner, you’re continuously looking for more time – more time to manage your business, more time to focus on the businesscritical issues and more time for yourself. We understand that time is as important as money for a business owner: we know your priority is focused on production and innovation and that’s why Formation is here to handle your digital development.
The depth and breadth of our team’s experience in creative web design and cross-channel marketing campaigns accommodate for the complexity of all client needs – whether you’re planning a rebrand, wanting to streamline internal processes with software development, scoping a new website or even in need of a complete marketing department outsource.
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our values & virtues
formationmedia.co.uk
Established in 2007, our first and only objective is to establish how we can best help our clients. We’re professional in all matters, and love the challenges of promoting our clients. We place value on building long term relationships based on mutual trust and respect. Media, website design and digital marketing make up the core of Formation, and we deliver these to the highest standards.
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digital engineers we make things, happen
innovation
integrity
We are innovative, award-winning and push
Respect and trust are core values of the Formation
boundaries. Our desire is to be the best and to do
team. We work closely, supporting each other with
this, we’re always exploring new options to improve,
shared knowledge. We are proud of what we have
producing high quality work for clients that befits
achieved. We’re also proud to support our local
our reputation.
community and engage with local business through our networking and training opportunities.
aptitude
adaptable We’re proactive in our approach, and we work
Formation has strong values of quality, trust, and
closely with our clients to achieve the best results.
reliability. We are a hard working team dedicated to
We’re constantly improving and updating, bringing
meeting these values and we work in an inclusive
the best to our clients. We have experience within a
environment, helping team members keep these
wide range of sectors and provide solid advice on
ambitions within reach. We are assured in our ability
best business practice. Our thought process is this:
to grow and support client’s businesses and we
our next small client is our next big client.
understand your needs, however we don’t shy from debating required change and are confident to challenge.
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our services
formationmedia.co.uk
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digital engineers we make things, happen
An effective strategy can only be executed with thorough research and consideration. Rush over the initial process and your marketing efforts are never going to be as effective as they could be. Our team of digital marketers are experts in formulating a successful marketing strategy; your dedicated account manager and marketing team will conduct research into your business – your industry, current and forthcoming trends, what your competitors are doing well, but why you’re better. This research and our digital expertise combined will translate into a considerate, calculated and well-devised marketing strategy that will deliver results. You may well be asking yourself, what is a marketing strategy? In short, it’s a long-term, progressive approach to planning and delivering a maintainable competitive advantage over the competition.
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OUR SERVICES
01
Marketing & Strategy
formationmedia.co.uk
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Brand Experience
Logo and Image Always judge a book by its cover. Your logo is your brand’s representation both online and offline. Fashion a well-designed, iconic logo and consumers won’t need your business
OUR SERVICES
name to recognise you by anymore. A beautifully designed logo alongside slick formatting will ensure your customers know you mean business – it’ll highlight your professionalism and reinforce your expertise.
Brand Guidelines and Rules
Brand Management
Once established, brand guidelines act as
Branding means so much more than just
your companies sacred commandments –
crafting a logo and choosing your colour
these rules ensure your formatting remains
pallet – your branding should reflect your
consistent throughout all areas of marketing
personality and encompass all that you
and correspondence.
stand for.
These guidelines will be kept on file here as
Stylised branding across the board can
well as be sent to you, to ensure consistency
set you apart from the competition and
across the board.
reinforce your aptitude even before that first handshake – it’ll help set the tone for your business and reinforce your companies mantra without the use of words.
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As more and more of the world opt for the convenience of digital, it’s never been more crucial to start building your digital presence alongside maintaining advertisement on more traditional platforms. Formation offers a comprehensive digital marketing solution. Content marketing captures consumers with informative and reactive content to attract and engage rather than just seek to push sales. Regularly published content ensures your business stays relevant throughout the ebb and flow of trends in a fast-paced digital world. Our team of copywriters are experts in producing engaging content marketing for both social media and website copy, ensuring your customers are immersed in engaging articles that’ll highlight your website as a source of value.
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OUR SERVICES
03
Digital Marketing
OUR SERVICES
formationmedia.co.uk
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UX & Web Design
UX Research & Analysis
Schematics and Workflow
Keeping the User Experience (UX) in
Before we begin implementing research-
mind when producing a website or piece
driven changes to your website, a website
of software is paramount to ensure your
schematic is first drawn up by our
customer has the optimum experience whilst
development team for your consideration –
browsing your website.
to firstly make sure our vision is in line with yours, but to also give you an insight into the
With an initial discussion into your desires,
implementation process, ensuring you’re with
objectives and targets, we will begin
us every step of the way.
conducting thorough analysis into the usability of your current website – mapping customer profiles, conducting research to gain invaluable feedback and insight, and test functionality using our UX testers. This stage of the process is critically important to see what is performing well, and where can be enhanced.
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digital engineers we make things, happen
OUR SERVICES
UX Factory
UX and Web Design
Based at our head office in the historic town
Using the insights from the back of research,
of Warwick, our modern UX Factory is open to
UX testing and development in the UX
all current and prospective clients looking to
Factory, our web developers will set to work –
really dive into the mind of their customers.
crafting prototypes and conducting continual testing until your website is good-to-go.
In a dedicated room with a wall-length whiteboard at your disposal – a member
Our development team and your dedicated
of the development team will help you run
account manager will keep in contact with
through your customer’s multiple page-
you throughout the entire process, providing
by-page journey using wireframes, a visual
both UX and progress reports at several
sketched breakdown of your websites
stages throughout the project, so your user
skeleton.
experience is as good as your customers.
Wireframes help build a visual representation of your customer’s choices on your website,
uxfactory.co.uk
giving insight and enabling us to craft the most optimum site possible based on your customer’s needs and desires.
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formationmedia.co.uk
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Web Development Responsive Design & Web Development All of our websites are designed and created to perform beautifully on multiple devices. We take web development
OUR SERVICES
seriously, ensuring your website can be easily viewed by both the busy commuter, the productive desk-based professional or the casual tablet browser. A responsive website can significantly improve your search engine ranking whilst making your brand available to so many more people, regardless of their device preferences.
E-Commerce Setup Online shopping is huge, and it’s not going anywhere – make it easy for your customers to purchase your products and you’re already increasing your chances of sales. With web development experience in Magento 2, Prestashop and WooCommerce, Formation will make sure you’re set-up with an easy-to-use and appropriate system for your business. Our team of creative graphic designers and web developers will then craft you an e-commerce website that’ll have your customers continuously refreshing their iPhones, waiting for you to upload new stock.
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digital engineers we make things, happen
Search Engine Optimisation
Website Analytics and Insights
Search Engine Optimisation (SEO) is the
By making your website available to both
framework for optimising your website for
Google Analytics and Search Console, you’re
search engine to assess, assess and rank your
opening up a world of data-driven feedback
page – it’s a tried and tested process that’ll
that can dramatically help improve the
help boost your search ratings.
usability of your website.
It’s a common misconception that SEO merely
With customer preference insight into
focuses around keywords and tailoring
important areas such as bounce rate,
content to tick development checkboxes.
popular pages and average session duration
There is, however, a lot more that goes on
alongside analysing user behavior flow charts,
beneath the surface – our web developers
we can really begin homing in on what your
are experts in creating advanced web
customers like and drive that success even
structures alongside using the latest caching
further.
performance is at its peak for both desktop and mobile. This advanced website skeleton is optimum for housing website copy and extended content SEO.
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and compressing technology to ensure
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Creative & Media Video and Animation A vibrant video on a grey backdrop of text-heavy statuses is a sure way to stand out from the crowd, alongside providing an excellent speedy opportunity to increase consumers understanding your product or service. A video is not just for social, either. Engage and capture your audiences’ attention with a beautifully crated video on your website homepage and just watch that bounce rate drop, my friend.
Print and Signage If digital is the 21st Century King, then print is most certainly its Queen. Don’t eliminate customers by only using one platform for marketing – print marketing provides tangible opportunities to engage with potential customers and leave a lasting impression. With researching showing that 53% of people use promotional items at least once a week, print proves that it holds its own within the marketing world.
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digital engineers we make things, happen
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Continuous Development A/B Testing
The foundation of customer loyalty is enabling for
A/B testing gives us an insight into what makes
a slick and refined user experience – improving
your customers tick. The process sees two
your conversion rate, in turn, comes down to
different versions of the same marketing piece
identifying the roadblocks your website presents
being distributed simultaneously for comparison
to users whilst they’re on the journey from
purposes. A/B testing supplies invaluable data
observer to consumer. Webpage heatmaps and
that can be used to adjust future marketing
user recordings, alongside traditional analytics,
material and enhance your customer’s experience.
are powerful tools in the quest to understand your user-base. Our dedicated UX team can collect, analyse, and evaluate this data and use it to tweak copy, change layouts and create the ultimate user
User Research and Surveying
experience that will keep your customers coming back for more.
Our development team are able to pepper natural, non-obtrusive, feedback prompts throughout your website to give loyal customers the opportunity to express their thoughts quickly and conveniently
Usability Testing
– these insights are excellent in helping us develop ongoing digital strategies and marketing
Usability testing is a valuable process that
campaigns.
helps truly test the functionality of a website or piece of software and enables for real firsthand, objective feedback. The process sees a UX tester perform set tasks on a device with an
Search Engine Optimisation
immediate review afterwards on their journey. This exercise is particularly helpful in finding room for
You’ve got a brand new website, now people
improvement directly from a user’s perspective,
need to be able to find it! A Formation website is
enabling us to outline potential problems and
already technically optimised to give your site the
approach design from a more statistical and
best chance of achieving high rankings against
evidence-based stance.
competitors.
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Advanced Web Analytics
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Circle of Engagement
Article and Content Creation
Social Media Management
Carefully crafted content acts as the shiny
With over a third of the world’s population
cherry on top of the cake. Unique website
predicted to be engaging on social media by
copy will deliver value to your customers,
2020, it’s more important than ever to take
show off your professionalism and help boost
advantage of this digital opportunity. Social
your search engine rankings. Our team of
media provides excellent opportunities
talented copywriters will work alongside your
for companies big and small to promote
team to get the lowdown on any news, case
themselves – get it right and exposure can be
studies or promotional features to engage
huge.
and inform your audience.
Promotion and Strategy Online marketing campaigns are proven to drive a quick and effective awareness boost. Whether you’re highlighting seasonal offers, special promotions or new services, strategic marketing campaigns on carefully selected social media channels are proven to reach a huge audience and generate awareness surrounding your brand.
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digital engineers we make things, happen
Email Campaigns
Social media channels are free, and every
Signed, sealed and delivered. E-mail
penny for a business owner is precious,
newsletters are a fantastic way of engaging
we understand that. Whilst social media
with customers on a personal level – got a
activity will certainly help raise your profile
piece of business news or a promotion you
and expose you to more prospective clients,
want your loyal customers to know about?
boosted paid-for advertising is guaranteed to
HTML newsletters will quickly become your
get your brand out even further and give you
best friend. Our team of account managers
the edge over competitors.
and graphic designers will create beautifully presented HTML newsletters alongside
Our marketing team are well versed in running
producing engaging and relevant copy
successful paid campaigns, and understand
to really hook in your captive audience –
the importance of a clients budget – we will
translating into increased website traffic and
always be realistic when approached with
prospective sales.
a budget-restricted idea and advise you accordingly.
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Connections and Engagement
OUR SERVICES
formationmedia.co.uk
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Events
Event Management
Event Social Media Strategy
Put on an event worthy of its own hashtag.
If you’re putting on an occasion to remember,
Formation Media will manage your corporate
you want to give your event the best
event from entrees to exhibition – ensuring
opportunity to shine.
your delegates leave with a lasting impression of your business. Services can range from
Social media is an excellent way to get the
simple management of your guest list to more
word out about your event, but it’s important
extensive packages that feature hospitality
to remember different platforms work better
management and live coverage of your event,
for different businesses. Take advantage
ensuring that no one misses out on the action.
of the opportunity and make sure you’re targeting the correct people – our marketing team are experts in formulating tactical social media campaigns, ensuring your event gets
Press & Publicity
the lead-up it deserves.
It’s tried, tested and proven – slick press releases alongside well-distributed PR will boost your events profile and create that exciting buzz required for a worthy event. Using our little black book of contacts, our talented team of copywriters will create and distribute copy to all the relevant contacts to ensure your event gets the spotlight it deserves.
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digital engineers we make things, happen
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Software
Glowt
eLearning Platforms
Say goodbye to towering piles of paperwork
E-learning platforms are a fantastic resource
and hello to the shredder. Fancy a CRM
to enable team members to continually
system that acts as your HR manager, your
enhance their skills without any extended
salesperson and your administrator? Our
office downtime. We’re able to digitally host
business management software Glowt can
and manage your online courses – ensuring
do just that. A customisable modular based
the best in quality, security and convenience
software that features lead generation, job
for you and your employees.
sheet management and client data storage. trial today.
Bespoke Software Do you have a budding idea for a digital
Jobs Board
piece of software to take your brand to the next level, but are unsure of how to create
Take the stress away from the job search
it? Let our talented team of developers help
Our easy-to-use jobs board enables
– we are able to design and build bespoke
both employer and candidate to browse
software based on your specification. Your
recruitment opportunities relevant to their
account manager will keep in contact
industry, filtering by numerous categories. We
with you throughout the process, with
are able to develop our recruitment platform
appointments available to visit our studio in
to tailor to your business needs.
person to see our team in action.
OUR SERVICES
Try Glowt free on a 100-day no obligation
#proven
If you are interested in any of our #proven services, please get in touch on sales@formationmedia.co.uk
01926 298 777
info@formationmedia.co.uk
formationmedia.co.uk
Unit 2, St. George’s House, Cape Road, Warwick, CV34 5DJ
WINNER
100% UK based website development
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