EVERYBODY’S BUSINESS // BY SARAH WEBB swebb@ACBusinessMedia.com
POWER
™
YOU’VE GOT THE
T
his past month, I had the chance to travel on behalf of Rental magazine to the Atlas Copco facility in Rock Hill, S.C., for the company’s sustainability product launch. Trips like these are a breath of fresh air for me—and not just because the temperature in South Carolina that day was double the temperature I had left behind in snowy Cleveland—it’s more about the chance to get out of my (home) office, meet key players in the industry and learn more about the problems facing the rental industry and the unique solutions those in it have come up with. While the theme of this particular trip was sustainability as it related to power generation equipment and pump systems, one of the presenter’s words struck me as applicable to a wider range of topics: “It’s not about whether it’s coming, but rather when you jump on the train and which horses you bet on.” While the “it” in this case refers to sustainability initiatives and alternative power sources, it seems to me that change is imminent on several fronts in the rental industry, whether that means finding ways to retain good labor, incorporating new technology and yes, integrating sustainability initiatives— mandated by regulations or not.
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Fittingly, these themes come up more than once in this issue. On page 12, you can find more on the latest power generation trends and what rental companies can do to get on board with them, and page 38 includes a roundup of power equipment—this is the power generation issue after all! On page 18, you can learn about what your rental company can do to attract the next generation of workers. The stories on pages 24 and 26 focus on the new technology available to assist companies in meeting their environmental goals. To round out the issue, our columnist Dick Detmer details how rental companies can attract more customers by maintaining a professional staff and showroom, and I spoke with Tom Butts, owner of Nor-Cal Equipment in Sacramento, Calif., about how he got into the business, his favorite part of the job, what he likes to do for fun and more. Sergey Nivens (By the way, if you are interested in having your company profiled, let us know—we would love to include you in an upcoming issue.) So, which “horses” are you betting on? Pardon the pun, but you’ve got the “power” to decide. Please feel free to share your thoughts via email at swebb@acbusinessmedia.com or reach out via LinkedIn at sarah-webb1ba8b2109/. Until next time!
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www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com
Publication Staff Publisher.................................................................... Sean Dunphy sdunphy@ACBusinessMedia.com Editor...........................................................................Sarah Webb swebb@ACbusinessMedia.com Senior Production Manager........................................Cindy Rusch Art Director.................................................................... Willard Kill Audience Development Manager..................................Angela Franks
Advertising Sales (800) 538-5544 Kris Flitcroft.................................kflitcroft@ACBusinessMedia.com Sean Dunphy............................... sdunphy@ACBusinessMedia.com Nikki Lawson............................... nlawson@ACBusinessMedia.com Megan Perleberg..........................mperleberg@ACBusinessMedia.com Tadashi Soma.................................... tsoma@ACBusinessMedia.com Circulation & Subscriptions PO Box 3605, | Northbrook, IL 60065-3605, Phone: (877) 201-3915 | Fax: (847) 291-4816 circ.rpn@omeda.com List Rental Sr. Account Manager...........................................Bart Piccirillo | Data Axle (518) 339 4511 | bart.piccirillo@infogroup.com Reprints Megan Perleberg, mperleberg@ACBusinessMedia.com
AC Business Media Chief Executive Officer................................................ Ron Spink Chief Financial Officer......................................... JoAnn Breuchel Chief Digital Officer............................................. Kris Heineman Chief Revenue Officer......................................... Amy Schwandt VP ofOperations & IT .............................................. Nick Raether VP Audience Development .................................. Ronda Hughes Director, Demand generation & Education .................. Jim Bagan GM Online & Marketing Services....................Bethany Chambers Group Content Director ....................................... Marina Mayer Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers. One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each. Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 3, May 2022
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