EVERYBODY’S BUSINESS // BY SARAH WEBB
swebb@ACBusinessMedia.com ™
LABOR, What Else?
A
t the time I’m writing this, I’ve served as editor of Rental magazine for about a month. While I still have much to learn, I’ve started to get a feel for the pulse of the rental industry. I’ve had the pleasure of talking with several key players in the industry and learned more about what makes a good rental company. I’ve also come to understand more about the challenges plaguing the industry— namely, labor woes and supply chain issues. Coming from the landscaping and golf course industries, I’m no stranger to reporting on these topics, as those segments also dealt with finding the right people and parts to keep their operations running smoothly. What’s interesting to me are the various solutions companies have come up with to combat these challenges: educational incentives for employees, diversity and inclusion initiatives, referral bonuses and employee recognition programs, to name a few. This month, for an episode of Rental’s “The Bottom Line” podcast, I spoke with the American Rental Association on what it’s doing to promote the rental industry as a viable career path. As one of its approaches, the association is encouraging rental companies around the country to educate high school students and their
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families on the many opportunities the industry has to offer. Be sure to check out that latest episode at forconstructionpros.com/podcast. What types of initiatives have proven successful for your company? Don’t hesitate to share them so that your counterparts can also find success by emulating those programs. Turning to this month’s issue, we have included a lot of noteworthy content. For one, industry experts weigh in on the aerial lift industry and a few of the major players impacting the game and what it will look like moving forward (page 14). We also have a feature on how GPS technology can save rental customers the headaches that come with stolen equipment and asset recovery (page 22), a roundup of the latest accessories and attachments hitting the market (page 30) and, as always, the Eye on Rental column from Dick Detmer, who describes what rental companies can do to execute a smooth company succession, whether that’s through the sale of the company or passing it down to the next generation (page 35). I’m eager to find out what more I’ll have to report on by our next issue. In the meantime, please continue reaching out with your ideas, questions and more via email at swebb@ acbusinessmedia.com or via LinkedIn at sarah-webb-1ba8b2109.
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www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com
Publication Staff Publisher.................................................................... Sean Dunphy sdunphy@ACBusinessMedia.com Editor...........................................................................Sarah Webb swebb@ACbusinessMedia.com Columnist....................................................................Dick Detmer Senior Production Manager........................................Cindy Rusch Art Director.................................................................... Willard Kill Audience Development Manager..................................Angela Franks
Advertising Sales (800) 538-5544 Kris Flitcroft.................................kflitcroft@ACBusinessMedia.com Sean Dunphy............................... sdunphy@ACBusinessMedia.com Nikki Lawson............................... nlawson@ACBusinessMedia.com Megan Perleberg..........................mperleberg@ACBusinessMedia.com Tadashi Soma.................................... tsoma@ACBusinessMedia.com
www.ForConstructionPros.com Editor......................................................................... Larry Stewart lstewart@ACBusinessMedia.com Circulation & Subscriptions PO Box 3605, | Northbrook, IL 60065-3605, Phone: (877) 201-3915 | Fax: (847) 291-4816 circ.rpn@omeda.com List Rental Sr. Account Manager...........................................Bart Piccirillo | Data Axle (518) 339 4511 | bart.piccirillo@infogroup.com Reprints Megan Perleberg, mperleberg@ACBusinessMedia.com
AC Business Media Chief Executive Officer................................................ Ron Spink Chief Financial Officer......................................... JoAnn Breuchel Chief Digital Officer............................................. Kris Heineman Chief Revenue Officer......................................... Amy Schwandt VP ofOperations & IT .............................................. Nick Raether VP Audience Development .................................. Ronda Hughes Director, Demand generation & Education .................. Jim Bagan GM Online & Marketing Services....................Bethany Chambers Group Content Director ....................................... Marina Mayer Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers. One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each. Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 0, April 2022
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