EVERYBODY’S BUSINESS // B y
Gigi Wood
gwood@ACBusinessMedia.com ™
A Game of Inches: OVERCOMING CHALLENGES IN 2022
I
t’s several weeks into 2022 and I find out life’s this game of inches. So still don’t know how to feel about is football. Because in either game, life this new year. At the start of 2021, or football, the margin for error is so I felt optimistic, and that turned small — I mean one-half a step too late, out to be a pretty wild ride. It’s diffior too early, and you don’t quite make cult to predict what lies it. One-half second too ahead during the next slow, too fast, you don’t several months. quite catch it.” Perhaps, with new He urges his team to medications available, win the game by taking COVID-19 will begin to it one inch at a time. dissipate, more workers “On this team, we will return to their jobs fight for that inch. and the economy will On this team, we tear become more robust ourselves and everyone (read about the future else around us to pieces of e-commerce on for that inch. We claw ON THIS TEAM, page 20). Or, if more with our fingernails challenges arise, we for that inch because WE FIGHT FOR might be left slogging we know when we add THAT INCH. ON up all those inches slowly through another cumbersome year. that’s gonna make the THIS TEAM, Although I’m unsure of (expletive) difference WE TEAR what hiccups lie ahead, between winning and I’m trying to remain OURSELVES AND losing,” Pacino says. cautiously optimistic. Basically, he’s telling EVERYONE ELSE his team Searching for ways to take the AROUND US TO game one play at a to maintain a positive outlook for the year PIECES FOR THAT time, one tackle at a ahead, I’m reminded of time and one down at a INCH. the 1999 football movie, time, as a team. That’s “Any Given Sunday.” In a something I saw a lot ~AL PACINO pivotal scene, the coach, of at tradeshows in played by Al Pacino, 2021; industry friends tells the team that the upcoming game reaching out to one another, helping will be the “biggest battle of their out, working together to push through professional lives.” He says they can these challenges. That’s a pretty either play as a team or continue with appropriate way to approach 2022, I their divisiveness, “Now either we heal think; one day at a time, rolling with as a team or we’re gonna crumble.” the punches, working as a team. Let’s While relevant to today’s world, keep that it’s not the “let’s get along” speech that going in sticks with me two decades later. It’s the 2022. part about inches. Pacino says, “You
4
JANUARY/FEBRUARY 2022
RPN0122_04-07_EverybodysBiz.indd 4
PRODUCT NEWS INSIGHT ■
■
www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com
Publication Staff Publisher
Sean Dunphy sdunphy@ACbusinessMedia.com
Group Content Director
Jon Minnick jminnick@ACbusinessMedia.com
Staff Writer
Gigi Wood gwood@ACbusinessMedia.com
Assistant Editor
Bryce Gill bgill@ACbusinessMedia.com
Columnist
Dick Detmer
Senior Production Manager
Cindy Rusch
Art Director
Willard Kill
Audience Development Manager Angela Franks
Advertising Sales (800) 538-5544 Kris Flitcroft
kflitcroft@ACBusinessMedia.com
Sean Dunphy
sdunphy@ACBusinessMedia.com
Nikki Lawson
nlawson@ACBusinessMedia.com
Megan Perleberg
mperleberg@ACBusinessMedia.com
Tadashi Soma
tsoma@ACBusinessMedia.com
www.ForConstructionPros.com Editor
Larry Stewart lstewart@ACBusinessMedia.com
Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions (soon to be Data Axle) Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia.com
AC Business Media Chief Executive Officer Chief Financial Officer Chief Digital Officer Chief Revenue Officer VP Audience Development VP of Operations Group Content Director
Ron Spink JoAnn Breuchel Kris Heineman Amy Schwandt Ronda Hughes Nick Raether Jon Minnick
Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers. One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each. Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 44, Issue 1, January/February 2022
www.ForConstructionPros.com/RENTAL
1/27/22 2:58 PM
