SPECIAL REPORT: TECHNOLOGY |
DORMIE ROBERTS, ASSOCIATE EDITOR
Benefits of Hiring Temporary Workers with the Help of As the labor pool continues to get younger, the use of digital hiring techniques becomes more important than ever
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he industry has recognized labor shortages for some time. Contractors continue to try a variety of outside-the-box approaches to bring in quality workers to add to or replace members of their crews. Employee turnover midseason however, could delay project completion or worse, hinder growth. Fluctuations in employees can make hiring temporary labor a viable option, especially during the busy season. “Supplementing your workforce with temporary workers can help improve productivity and provide instant access to potential talent with specialized skills you may not have access to otherwise,” says Mitch Catino, chief operating officer of GigSmart. “This can also help you save money during your slower times by maintaining staffing flexibility and reducing overhead, Temporary or gig workers are hired differently than the employees you personally recruit. These workers are recruited for your company by staffing agencies or through websites and apps. No matter the mode of hire, temporary employees provide your company benefits that may help you continue to move the needle on job completion.
INCREASE PRODUCTIVITY When employees use their bodies and mental expertise to complete quality jobs, they can understandably become exhausted and unmotivated, but this doesn’t have to be the case. “By supplementing your crew with flexible labor, you can offer a more ‘hands-on deck’ approach to get projects done to completion on time or even ahead of schedule,” says Catino. “With an agile crew, you can take on new projects, expand your business operations, save more money, beat deadlines and better satisfy the job requirements.” Temporary workers can offer the support a company needs on either a short-term or long-term basis. Bring in these types of workers when someone calls in or if a crew member needs to be off due to an emergency. In most cases, when you hire temp workers, you can expect the workers to perform several different functions for you and offer advantages in terms of operations, depending on their knowledge base. Utilizing temporary labor gives your company a way to leverage specialized workers for short-term work. Instead of sourcing the expertise or specialized equipment required to complete the job, save overhead by requiring what is needed as a prerequisite for your next temp hire. MOBILE APPS AND PLATFORMS Posting your job opening in multiple places will increase your candidate pool and there are many platforms and
mobile apps businesses can utilize to hire qualified talent. However, not every platform specializes in construction, so you may receive applicants that don’t pertain to the job you are hiring for. The industry is working to change that. “GigSmart was founded to connect anyone who was looking for labor to those looking for work,” says Catino. “We wanted to create a solution that connected employers with available workers across a variety of skills and industries. We wanted to reduce the friction around making this connection, connecting employers with the largest pool of available workers.” GigSmart created an app called Gig Workers where companies looking to hire can create an account, add details about the business, post temporary shift or full and part time positions from which qualified local workers can apply, review and select vetted applicants to get the work done. “Gig Workers gives you the ability to set the hourly pay rate, choose which skills you need to hire for, review the applicants and hire, manage and pay them all within the app,” says Catino. “We give you more control over your hiring process while making it easy and affordable for you, the employer.” Social media can also be an effective way to get the word out about your demand for workers and to engage with prospective employees. Business owners can use these platforms to provide potential employees a look inside your company by using engaging photos, videos and other content. Use Adobe Stock | momius
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ASPHALT CONTRACTOR JUNE/JULY 2021
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5/25/21 9:10 AM
