THE FOUNDATION BRINGS YOU ITS
TWENTIETH ANNUAL REPORT 2009-2010
LAUNCH OF THE
.COM CAMPAIGN: ACHETEZ UN MOT POUR CEUX QUI N’EN ONT PAS (BUY A WORD FOR THE WORDLESS)
While the Motsdepot.com site is currently in French only, we do hope to be able to make it available in English at some point in the future.
Message from Rose-Marie, aged 61
This message sent to the Literacy Foundation is a very telling illustration of the cause we are championing, and shows parents’ fragility and the impact of that fragility on their children.
The cause in figures
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For the past (high school) diploma.
49% of Quebecers aged 16–65 stand on the bottom two rungs of the reading proficiency ladder:2 800,000 are illiterate 1,700,000 have low reading proficiency 2,500,000 in all, of whom 45% currently have jobs
years,
25% of young people have dropped out of school each year before receiving their first For obvious reasons, the name has been changed, but the message is real. The Foundation sent Rose-Marie and her daddy a small gift package containing books for young and old readers. Développer nos compétences en littératie : un défi porteur d’avenir, Rapport québécois de l’Enquête internationale sur l’alphabétisation et les compétences des adultes (EIACA) (Developing Our Literacy Skills: Meeting the Challenge of the Future, International Adult Literacy and Skills Survey [IALSS]—Quebec Report), 2003, Quebec City, May 2006.
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To ensure that everyone—adults and children—has access to reading and writing, essential tools for personal and collective growth. The focus of our actions: people. Our territory: the whole of Quebec.
Awareness: raising consciousness Referral: helping individuals one-on-one Organization support: support, innovate, relay Prevention: growing up with a book in their hands Fundraising: involving all stakeholders
Mission MandatEs ValuEs Visible in society through public awareness, recruitment and prevention campaigns. Present for illiterate individuals or those with low reading and writing proficiency, their children, organizations and the general public. Close to the people it helps and accompanies one-on-one in offering its services. Innovative in its approaches, the timeliness of its services, and its ability to launch projects to meet people on their own ground: at work, at home, in organizations and in the community.
2 0
y ears
of
helping
adults
a n d
c h i l d r e n
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© Martine Doucet
Words of hope
In this very special year, the Foundation has the privilege of being able to count on a spokesperson with impact, a spokesperson who shocks, because she asks the questions that need to be asked, and insists on getting answers. Marie-France Bazzo is not afraid of words. She does not button her lip, or mince her words!
Knowing we can find someone to help and listen to us is often the trigger we need to convert thought into action. An adult struggling with reading difficulties may call the Info-Alpha line, where he will find somebody to listen to him, understand him and direct him toward the resources best suited to him.
© Télé-Québec
A spokesperson with conviction
“Illiteracy and low reading proficiency have reached scandalous levels in Quebec, and demand tangible action on a large scale. Making reading accessible to the greatest number is a question of collective prosperity, dignity and pride!”
Receiving our first brand new children’s book, a gift from someone we don’t know, but who is telling us how important books and reading are. Being able to take it home. That is a powerful trigger for passion, the passion for reading, from the earliest age. It is a promise of success for children, and thus for the success of our society as a whole. For education remains the most effective, lasting means of improving quality of life for individuals and communities. The Quebec of today has to give its residents the knowledge and skills required for daily life: reading, understanding, helping their children, playing fully their role as citizens and having access, at work and elsewhere, to lifelong learning, since that is now part of life. That is the project which mobilizes the entire Literacy Foundation team, and its Board of Directors, partners, volunteers and donors. In 20 years, the Foundation has accomplished a great deal. But much still remains for it to do. To be successful, it needs everyone, and above all it needs a broader awareness of this flagrant problem which is still all too often surrounded by a wall of silence. And naming the problem is proof positive of the desire to resolve it. That is the conviction which underpins all the work accomplished by the Foundation. Denis Bellemare Chairman of the Board of Directors Maryse Perreault Chief Executive Officer
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ANNUAL REPORT 2009-2010
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Awareness
• Convincing the general public and decision-makers • Reaching illiterate individuals or those with little education, and any adult seeking training • Promoting Literacy Foundation programs and activities.
Events The Foundation is 20 years old! • Montreal, Place Ville-Marie: September 8, 2009, International Literacy Day, in conjunction with the Quebec Ministry of Education, Recreation and Sports (MELS) • Presentation of Marie-France Bazzo, the Literacy Foundation’s new spokesperson, for its 20th anniversary • Launch of the Motsdepot.com campaign: Achetez un mot pour ceux qui n’en ont pas.
ANNUAL REPORT 2009-2010
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© Gunther Gamper
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Raising consciousness
Special report on “illiteracy” in Le Devoir, September 5–6, 2009 8 pages devoted to the cause, on the theme “They are among us.” For the Foundation’s 20th anniversary, Le Devoir posted the special report on its Web site. A surprising Publisac distributed to millions of households Launched in fall 2009, the Publisac contest to help promote the Info-Alpha line by means of a special Publisac was a chance for Pierre Bouahom to excel himself.
WORDS for sale! Designed without charge by the Bleublancrouge agency, the Foundation’s new awareness campaign has two goals: to raise the profile of the Foundation, and to raise funds by selling words! For just a few dollars, the Foundation offers people the chance literally to buy words through a Web site specially set up for that purpose. The campaign has been running in print and on the Internet, and been heard on the radio. From October 4 onward, visit Motsdepot.com! This promotional campaign for the site uses words bought by public figures from every walk of life. The Minister of Education gives perseverance, a guarantee of future success. Jean Airoldi gives style. Marc Béland gives himself immortality. Normand Brathwaite gives himself musical discoveries. Véronique Cloutier buys herself happiness. Patrice Coquereau buys games. Alban D’Amours gives himself co-operation. Mireille Deyglun buys family. Sophie Durocher gives a critical review. Patrick Groulx buys daring. Pierre Karl Péladeau gives you commitment. Florence K gives passion. Joël Legendre gives dreams. Élyse Marquis gives herself music. Alexandre Poulin gives stories. Katerine-Lune Rollet gives poppycock. Marie Saint Pierre buys local. Éric Salvail gives believing. Larry Smith gives victory to the Alouettes. Marie Turgeon gives an imaginary world to children. Karine Vanasse gives integrity.
2,000 6
Jury members: Frédéric Roux of Bleublancrouge, Marc Ouellette of La Boum Graphique, Jean-Christian Bizier of Bos, Patrick Chaubet of Taxi, Stéphane Jean of Tank, Bogdan Truta of Amen, Patrice Martel of Revolver 3, Isabelle Giroux of Publisac and Maryse Perreault, Foundation CEO
Figures . . . and results
467
mentions of the “Words of hope – Help us help them” print campaign in the form of plugs in Quebec daily and weekly papers.
163
Mots Dépôt campaign advertisements disseminated by media partners, including 1/8-page advertisements in 140 Hebdos Québec-member weeklies. Value of complimentary services: $124,198.
5,635
people have bought a word. There are plenty more to go! Thank you!
ANNUAL REPORT 2009-2010
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radio opportunities for the Mots Dépôt public service messages were provided by 49 radio stations. Value of complimentary services: $141,239.
374
minutes of TV air time, 63 minutes on the radio, 210 mentions (Web sites, electronic newsletters, blogs and social media). Philippe Béha
47.6%
of calls to Info-Alpha generated by the Foundation’s media presence.
MARIE-FRANCE BAZZO ACHÈTE
51,563
visits to the Web site in 2009-2010, up 8.7% from the previous year.
POURQUOI ?
22.3%
of calls to the Referral Department (Info-Alpha) whose source was the Foundation’s Web site.
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issues of the Foundation’s electronic newsletter, À la une!, including 4 special issues.
2,000 or so subscribers to the Foundation’s monthly electronic newsletter, À la une!, including more than 300 new subscribers. 12,000 or so
visits to Motsdepots.com were generated from all sources of traffic.
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Pattison outdoor billboards for Mots Dépôt in the Montreal area, from October 5 to November 1, 2009.
:)
Social media: the Foundation has moved with the times by setting up Twitter and Facebook accounts to promote the Foundation’s cause and activities.
The Foundation was there Foundation CEO, Maryse Perreault, was appointed to the Commission on Adult Education and Continuing Education of the Quebec Superior Council of Education, September 2009. The Literacy Foundation was invited to join the School Persistence and Success Monitoring Committee set up by Quebec’s Minister of Education, Recreation and Sports, September 2009. Address given by the CEO at the 10th Quebec Family Research Symposium: Families and School Success, held October 29–30, 2009 at the University of Quebec in Trois-Rivières.
Thanks to our media partners Pop Média La Presse Corus Québec The Gazette Hebdos Québec Métro daily newspaper Pattison Special thanks Bleublancrouge Café Expert SITQ-Place Ville-Marie Le Devoir
Reading activity at École La Voie high school for young people in difficulty, with Philippe Béha, illustrator and author, in February 2010. Mr Béha spoke passionately about his craft, and the Foundation CEO handed out books to the young people, who were visibly delighted with the experience.
ANNUAL REPORT 2009-2010
Awards and Distinctions 2010 Literacy Foundation wins awards thanks to Bleublancrouge! 11 awards made to the Mots Dépôt campaign Marketing Awards Silver Prize Media Grand Prize, “Media innovation” category Media Award, “Campaign (under $250,000)” category, for the Mots Dépôt campaign Media Award, “Multiplatform interactive approaches” category Créa Grand Prize (shared), “Integrated campaign” category Créa Grand Prize, “Promotional Web site” category, for the Motsdepot.com site Créa Award, “Printed materials – Public service” category Créa Award, “Media creativity” category, for the word vending machine Grafika Award, “Print media” component, “Social cause” category Grafika Award, “Print media” component, “Special project” category, for the word vending machine Grafika Award, “Print media” component, “Commercial poster” category
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Helping individuals one-on-one Free, bilingual and confidential, the Info-Alpha line and the Adult Learnline are unique in Quebec. Operators take calls from adults, one-on-one, and guide them to the most appropriate resources, in all regions of Quebec. The Literacy Foundation’s Referral Department is a one-of-a-kind collector of statistical and qualitative data on adults returning to training.
85,000 people 2,931 calls in 2009-2010
|
An average of 16 minutes per call
A Literacy Foundation initiative A province-wide, toll-free, confidential telephone accompaniment and referral service for basic training. Specialized operators provide listening, assistance and referrals to illiterate individuals and anyone seeking access to basic training in reading and writing.
Figures and results
Proportion of calls
Men Women Language3 French English Other
38%
The Info-Alpha line guides users to the appropriate literacy resources in each of Quebec’s administrative regions as well as offering telephone accompaniment known as the limousine service.
62% 10%
42% 48%
Age 66 + 6%
16-23 7%
56-65 7% 41-55 24%
24-40 56%
The specialized operators: answer calls; update information each year on some 600 training resources; make follow-up calls to callers who want them to, getting back in touch with them within the year. 75% of users calling the line approach a training centre after calling the Referral Department. 50% are actually in training or soon will be.
Source of calls Foundation awareness campaigns 48% MELS promotional campaign 22% Promotional tools 26% Other 4% 3
allers can be individuals calling on behalf C of a relative or friend.
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ANNUAL REPORT 2009-2010
P a r t n e r: fondationalphabetisation.org/en
Q u e b e c
M i n i s t r y
o f
E d u c a t i o n ,
Info Apprendre
helped in 20 years 4,071 calls in 2009-2010
|
An average of 19 minutes per call
A Quebec government initiative whose implementation was entrusted to the Literacy Foundation. This is a toll-free, confidential telephone service that provides assistance and referrals to anyone wishing to complete training, from basic education to college- or university-level diplomas, in each of Quebec’s administrative regions. Promoting literacy training and lifelong learning: an imperative 1,486 organizations received promotional materials for the Savoir lire, écrire et compter, c’est profiter de la vie! (Knowing how to read, write and count lets you get more out of life!) ministerial campaign (Info-Alpha). 1,770 organizations received promotional materials for the Adult education and lifelong learning—Passport for life ministerial campaign (Adult Learnline).
Figures and results Men Women
Proportion of calls 44% 56%
French English Other
Language 10%
62% 28%
Age 66 + 2%
16-23 17%
56-65 4%
20 representational activities in various organizations. 24-40 58%
41-55 19%
Source of calls Promotional tools 66% MELS/Foundation line promotional campaigns 29% Other 5%
R e c r e a t i o n
a n d
S p o r t s
( M ELS ) ANNUAL REPORT 2009-2010
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10 100 5 meetings
Supporting, relaying, innovating Organization support
stakeholders
Regional tour: The Foundation meeting with you from September to December 2009
At each meeting, the Foundation team presented the issue of illiteracy, as well as the Foundation’s mandates and actions. Meeting participants were then invited to react to the presentation and describe their own services. In the course of the discussion, information was gathered on different topics: The supply of services to individuals with little schooling The economic situation in the region Corporate basic training
regions visited
Obstacles to access and underlying issues The situation of Aboriginal people
rchambault: digital books as a means of collecting books A for new readers
On August 26, 2009, Archambault launched its digital bookstore, Jelis.ca. For each title sold, the Literacy Foundation is given a book in print format aimed at adults who are new readers. Through this partnership, the Foundation received a donation of 2,000 books, which it will be able to redistribute to literacy training organizations.
Bas-Saint-Laurent: Rimouski and Rivière-du-Loup Saguenay–Lac-Saint-Jean: Chicoutimi and Roberval Côte-Nord: Baie-Comeau and Sept-Îles Gaspésie: Gaspé Abitibi-Témiscamingue: Val-d’Or and Rouyn-Noranda
International Literacy Day On January 27, 2010, various organizations were invited to celebrate this day across Canada. Once again this year, the Foundation collaborated in the Day by distributing in January the promotional material created by ABC Canada. Organizations were also invited to present their activities to the Foundation. Information on these activities was posted on our Web site. 158 literacy and Famille grassroots organizations received International Literacy Day materials.
Partners and collaborators Info-Alpha and Adult Learnline Quebec Ministry of Education, Recreation and Sports (MELS) Mouvement Desjardins
5,500 promotional tools were distributed.
Archambault and Jelis.ca
24 activities were posted on the Foundation site.
ABC Canada
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ANNUAL REPORT 2009-2010
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Growing
Prevention
For the past 11 years, the Gift of Reading® project has aimed to raise the awareness of up with a book the general public as to the importance of reading for all children by taking a simple step: giving a brand new book to a child aged 0–12 living in neighbourhoods marked by poverty and low education. “The wonderful thing about the project is that it allows everyone to have a direct impact on the daily life of a child in their region. Giving a child his or her very own book can make all the difference when the social and economic environment is hardly conducive to reading.” Marie Turgeon, actress and passionate spokesperson for the project for the past four years!
Collection 2009 30,181 children’s books collected across Quebec 168 bookstores 143 libraries 62 collection initiatives www.placedulivre.com Salon du livre de Montréal 8 regional book fairs 42 partners
Christiane Duchesne, children’s author, meets her fans
11th participation in Montreal’s Salon du livre 11,593 visitors greeted at our booths 76 volunteers 450 hours of volunteer work 25 publishers 2,168 books $1,480 12 performing artists and other figures read stories to visitors large and small
© Sophimage
Boys reading together!
in their hands
January, February, March and April . . . All books are sent back to the Foundation, where they are inspected, sorted, and classified by age group and region of origin. The books are thus prepared for forwarding to the children in May, with help from many organizations (schools, child care centres, Famille grassroots organizations, etc.). This period is also an opportunity to thank the partners who contribute to the project outreach and the donors who enable us to make a gift of numerous books.
30,181
brand new children’s books given to that many
Highlights 2 special distribution activities with stories read by spokesperson, Marie Turgeon, were held: • in Montreal, in the Hochelaga district, at École Saint-Jean-Baptiste-de-La-Salle, with kindergarten groups and parents; • at École Maria-Goretti in Sorel-Tracy, in the Montérégie, with Grade 4 and 5 pupils. Once again, most of the parents reached by our invitation belonged to the target group, and they were delighted with the activity. Parents responded in large numbers, with 20 parents attending for every 30 pupils.
225,000 since Year 1
458 Quebec organizations participated in the distribution of brand new books, including: 99 child care centres 157 members of the Fédération québécoise des organismes communautaires Famille 169 schools, 11 of them English 33 other organizations operating in underprivileged neighbourhoods
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© Sophimage
Partners and collaborators
Collection Initiatives
Platinum Visionary Hydro-Québec
Online Book Purchases Placedulivre.com
Gold Visionaries Quebec Ministry of Education, Recreation and Sports (MELS) Nationex Bleublancrouge
Collaborators Association des écrivains québécois pour la jeunesse Association nationale des éditeurs de livres Association québécoise des salons du livre Communication-Jeunesse Union des écrivaines et écrivains québécois
Partners and collaborators Quebec Ministry of Education, Recreation and Sports (MELS), Adult Education and Community Action Branch, Quebec City
Silver Visionaries Montreal’s Salon du livre book fair Canwest Raise-a-Reader Bombardier Aerospace Employees Charity Fund, Montreal
Bleublancrouge, Montreal
Bronze Visionaries Caisse populaire Desjardins d’Hochelaga-Maisonneuve Dominique et compagnie Association québécoise des enseignantes et enseignants du primaire
Metropolitan Publications – Métro daily newspaper, Montreal Other organizations: 49 in 10 regions of Quebec Individuals: 10 in 4 regions of Quebec
children in May 2010 in all regions of Quebec Platinum Media Partners Zoom Média Hebdos Québec Gold Media Partners Métro daily newspaper Corus Québec VOX Alstom Télécité Pop Média Silver Media Partners Enfants Québec The Gazette La Presse Media Collaborator Téléjournal Montréal Collection Sites / Bookstores Groupe Archambault Renaud-Bray Librairies indépendantes du Québec Association des libraires du Québec Coopsco Indigo Chapters ANNUAL REPORT 2009-2010
Publishers and distributors Diffusion Dimedia Éditions Albin Michel Éditions de la Bagnole Éditions du Boréal Éditions du CRAM Éditions Fides Éditions Héritage (Chouette/ Dominique et compagnie) Éditions Hurtubise HMH Éditions Imagine Éditions Les 400 coups Éditions Pierre Tisseyre Éditions Québec-Amérique Éditions Scholastic ERPI-DLM Flammarion La courte échelle Les Productions Mégafun Librex Group/Quebecor Media Montreal Families Transcontinental Media Publications Modus Vivendi/ Presses Aventure Soulières Éditeur Special thanks Groupe Réal Caron Ltée Emploi-Québec The Gazette
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Fundraising Our fundraising campaigns and activities are used to mobilize individuals and organizations to provide tangible support for the Literacy Foundation and its services for adults and children.
Individuals
Involving all stakeholders
2 direct mail campaigns: • The Gift of Reading®: November 2009 • Literacy Foundation: April 2010 Total : 50,617 envelopes mailed Average donation: $57
Organizations, companies, foundations Organizations, companies and foundations are canvassed during the annual campaign, which runs year-round. Major donors Canadian Women in Communications Canam Group Fédération des travailleurs et travailleuses du Québec (FTQ) Jarislowsky Foundation Langevin et Turcotte Metropolitan Publications Inc. Pratt & Whitney Canada Protech Foundation Quebecor World Ryerson Canada
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ANNUAL REPORT 2009-2010
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Fundraising activities
211 Friends of the Foundation Friends membership dues: belonging to a network of individuals and organizations aware of the cause. Raise-a-Reader The CanWest Global Foundation’s national initiative, the annual Raise-a-Reader/Lire, c’est grandir fundraising campaign, organized in Montreal by The Gazette, this year raised $10,000 for the Literacy Foundation’s Gift of Reading® project.
Total raised:
$453,181 Bin me!
In February 2007, the Métro daily newspaper launched Bac moi! (Bin me!), a new recycling awareness campaign aimed at its readers. The campaign involved installing 220 recycling bins in the Montreal metro. Through this program, 750 tonnes of paper are recycled each year— the equivalent of 12,750 trees. Since 2005, the Literacy Foundation has received part of the profit generated by the recycling campaign run by the Métro newspaper. This financial contribution helps the Foundation reach a larger number of illiterate young adults and help them through the Info-Alpha line. In 2010, close to $1,500 was generously given to the Foundation. Publisher and bookstore promotions Five publishing houses and one bookstore offered promotions to raise funds for the Literacy Foundation. In this way, the Foundation received $3,395.
ANNUAL REPORT 2009-2010
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Balance Sheet As at June 30, 2010
Finances
2010 $
2009 $
Accounts receivable Prepaid expenses
130,339 57,359
128,375 104,076
Capital Assets
186,698 232,451
232,451 523,360
57,979 245,677
31,126 263,577
67,977 57,304 26,599 151,880
1,026 44,928 – 45,954
25,818 57,979 10,000 93,797 245,677
176,497 31,126 10,000 217,623 263,577
Assets Current assets
Liabilities Current Liabilities Line of credit Creditors Deferred contributions Net Assets Unallocated INVESTED IN CAPITAL ASSETS Allocated to the Literacy assistance fund
For the Board of Directors Denis Bellemare Chairman of the Board of Directors
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ANNUAL REPORT 2009-2010
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Maryse Perreault Chief Executive Officer
Results
For the fiscal year ending June 30, 2010
444,736 495 ,747 170,338 634,074 5,708 13,385 1,763,988 (126,521)
42%
388,287 867,637 147,324 647,521 5,237 21,253 2,077,259 (123,827)
Breakdown of donations and grants
Funding sources
10%
274,300 231,000 466,396 137,206 77,500 3,839 16,601 475 1,637,467
25% 23%
274,300 188,500 785,696 120,640 125,000 12,146 6,834 61 1,953,432
Referral and organization support Prevention Awareness Administration
430,150
37%
440,255
Annual campaigns Gifts in kind Sponsorships Grants
Operating expenditures Project costs Promotion and advertising Administration expenses Salaries and fringe benefits Activities and sales Fixed assets depreciation Total operating expenditures SHORTFALL OF REVENUE OVER EXPENDITURES
2009 $
40%
Revenue Grants Service mandate grant–Quebec Ministry of Education (Adult Learnline) Donations–Fundraising campaign Gifts in kind Donations–Other Sponsorships Activities and sales Membership fees Interest Total revenue
2010 $
6%
17%
For a copy of the full financial report, call the Foundation at 514-289-1178, ext. 235. ANNUAL REPORT 2009-2010
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Major giving 2007–2010
Gifts in kind
Major giving is aimed at ensuring the Literacy Foundation’s success, growth, outreach and sustainability by developing new relations and partnerships.
Year after year, the Literacy Foundation enjoys the support of numerous companies and organizations in the form of goods and services. These come from the publishing and media sectors, which thus contribute to enhancing the Foundation’s outreach and the scope of its activities. Whether they take the form of air time for public service messages in the electronic media, free space in the print media or gifts of books to meet part of the needs for certain regions or age groups, gifts in kind represent companies’ real participation in the fulfilment of our goals.
Donations
$188,500 for 2009–2010
$677,800
Major donors
in all
THANK YOU! 18
ANNUAL REPORT 2009-2010
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Birks Family Foundation Bombardier Aerospace Employees Charity Fund Cascades Centrale des syndicats du Québec (CSQ) Confédération des syndicats nationaux (CSN) F. K. Morrow Foundation Fondation Émilie-Jauron (Soeurs de la charité de St-Hyacinthe) Fondation Fournier-Éthier Hydro-Québec J. Armand Bombardier Foundation La Capitale Financial Group Loto-Québec McCain Foundation Molson Donations Fund Mouvement des caisses Desjardins National Bank Financial Group Power Corporation Pratt & Whitney Canada RBC Foundation Soeurs de Sainte-Croix Soeurs de Saint-Joseph Soeurs Notre-Dame du St-Rosaire Soeurs du Bon-Pasteur de Québec Soeurs de la Congrégation de Notre-Dame Solidarity Fund QFL Transcontinental
Figures . . . and results For 2009-2010, these contributions amounted to
$785,696 A 168% increase
Special thanks Alban D’Amours Guy Chevrette Langevin et Turcotte Jean-Robert Nolet Gestion Carole Aubé Lynn Perkins Pascale Bergeron Hebdos Québec Hélène McNicoll Supremex Évelyne Verrier Lavery LLP Transcontinental Hélène Tremblay HTCommunications Lise St-Arnaud Transcontinental Danielle Poiré
Board of Directors Team Maryse Perreault Chief Executive Officer Diane Mockle Assistant Director Roxane Claessens Sandra Chabannel Director of Communications Nicolas Dedek Kristel Tremblay Co-ordinator, Referral and Organization Support Department Amélie Marcotte-Losier Co-ordinator, Prevention Department Fundraising Laurence Bulot Véronique Poirier-Grenier Awareness Alexandra Miller-Campeau Cindy Deslippes Gauthier Danielle Roy Marianne Roberge Referral Étienne Bourdy Valérie Drouin Kristel Tremblay Prevention Julien Des Roches Nicole Lavallée Claude Reigner Marianne Roberge Slimane Saidj
Chairman Denis Bellemare Bombardier Aerospace Deputy Chairman Jean-Pierre Rathé Les consultants J/C/P/R Inc. Outgoing Chair Serge Alexandre Pratt & Whitney Canada Secretary General and Treasurer Maryse Perreault Literacy Foundation Renée-Lise Trudel Borden Ladner Gervais LLP Robert Jacques Grande Fête du livre de Shawinigan Florence Junca-Adenot UQAM Sophie D’Amours Laval University André Bernier Catalyst Paper Nancy Leggett-Bachand Conseil québécois du commerce de détail
“Hello, I’m Maxime. I’m 21 years old. I read really badly, and my writing’s even worse. I left school at 15. I never got on there.” Maxime B. Montérégie Transcription of a call to the Info-Alpha line
Graphic design Langevin et Turcotte Translation David Llewellyn
This publication was produced with support from:
5420 Saint-Laurent Blvd. Suite 200 Montreal, Quebec H2T 1S1
Telephone: 514-289-1178 Info-Alpha line: 1-800-361-9142 Adult Learnline: 1-888-488-3888 Fax: 514-289-9286 don@fondationalphabetisation.org fondationalphabetisation.org/en
Charitable registration No.: 13091 5713 RR0001 © Literacy Foundation, 2010 ISSN : 1916-2138 Legal deposit – Bibliothèque et Archives nationales du Québec, 2010 Legal deposit – Library and Archives Canada, 2010
2,000
PEOPLE HAVE BOUGHT
A WORD THERE ARE PLENTY MORE TO GO! THANK YOU! LAUNCH OF THE
.COM CAMPAIGN: ACHETEZ UN MOT POUR CEUX QUI N’EN ONT PAS (BUY A WORD FOR THE WORDLESS)
While the Motsdepot.com site is currently in French only, we do hope to be able to make it available in English at some point in the future.