A Passion for Nature Vested intoGuerlain A deep respect for and desire to preserve nature is nothing new for the house. Values around sustainability were passed down the Guerlain family line until J ean- Paul Guerlain entrusted his successor, Master Perfumist Thierry Wasser, to continue the legacy his family had built over centuries. Leading the charge for Guerlain?s biodiversity and sustainability program alongside Thierry is Cécile Lochard, who was appointed the house?s Chief Sustainability Of f icer in 2019. We had the pleasure of interviewing these two Guerlain visionaries and were given an inside look into the cosmetic house?s eco- conscious endeavours. Last month, Maison Guerlain celebrated the reformulation of its Aqua Allegoria fragrance collection. Each unique creation pays tribute to nature?s beauty and sweeps us up in a discovery of exceptional raw ingredients and notes, beautifully enhanced by Guerlain?s perfumer-explorers. And because loving nature also means committing to protecting and defending it, the new Aqua Allegoria campaign is a powerful invitation to act for change. ?Sustainable innovation gives consumers a new way to appreciate luxury - a new luxury,? says Cécile. Their commitment to sustainable innovation and in full transparency is evident from the considerations that comprise the Aqua Allegoria collection.
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