focus real estate.
McGrath P RO P E RT Y M A NAG E M E N T THERE’S FAR MORE TO PROPERTY MANAGEMENT THAN JUST COLLECTING THE RENT.
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or decades, finance professionals have argued the various benefits of investment in property versus shares. There was a time when the stock market was clearly the preferred option but, over recent years, this view has changed significantly and lately, real estate investment has finally come into its own. Changes to controls over self-funded superannuation funds, combined with recent housing affordability and rising rental returns have attracted a large number of new investors, many of whom may have turned away from what they currently perceive as an increasingly unreliable share market. But just as public companies are subjected to periodical audits and are closely regulated under the corporate watchdog to protect the interests of shareholders, so is the property investor entitled to enjoy reasonable peace of mind; comfortable in the knowledge that his or her assets are being closely watched by experienced trusted professionals, that returns are being monitored in accordance with the market and that benchmark operating practices are maintained, at all times, for maximum protection. McGrath Property Management is a market leader in its field, the group managing almost twenty thousand properties to a total value of $16.1 billion. Like its sales division, the brand maintains a centralised database which, in property management, currently stands at 41,956 tenants actively seeking accommodation. McGrath doesn’t want to see its clients’ investment properties left untenanted and therefore utilises cutting-
edge technology and tenant selection to ensure that such periods are kept to an absolute minimum. In Port Macquarie, the McGrath team is lead by Property Manager, Vanessa Alderton, a resident of the region for the past 26 years and a local property management professional for most of that time. Vanessa’s approach is both totally honest and meticulously thorough. Her genuine smile and easy conversation appeal to landlords and tenants alike, but her focus is always upon protecting the interests of clients. And as one of the state’s most respected property managers, this is a task at which she excels. Working alongside Vanessa is another Port Macquarie local, New Business Manager Katie McMiles. Having worked in property management for most of her career, Katie has a proven track record. Experience and training have provided her with a level of industry expertise which is so often rare in property management personnel; a sincere and very approachable professional, fully committed to the very best in customer service. Heading administration, Katrina Bates is a familiar and very friendly face around town, having lived here for most of her life. Thoroughly trained in her field and with formal qualifications, Katrina efficiently monitors reporting systems, inter-office communications and client accounting; another focussed professional, with a passion for timing and accuracy. McGrath Property Managers and their staff undergo extensive training at the company’s private academy; ongoing instruction designed to ensure that they are kept abreast
rty McGrath P rope a is t en em Manag eld, fi s it in er market lead ing the group manag sand ou th ty almost twen tal value to a properties to of $16. 1 billion .”
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of all factors, both legal and commercial, which may impact their responsibilities. They receive regular updates of McGrath’s exclusive technological advancements and constructive advice on how their already excellent service may be further improved. In fact, McGrath leads the industry in property management training and development. The company takes its responsibilities very seriously. McGrath property managers instinctively care for each and every property as though it was their own and are taught to protect the interests of all landlords and tenants. Due diligence and screening is extensive, regular inspections, imaging and reporting are carried out with professional courtesy and exacting attention-to-detail, whilst accounting is prompt, reliable and accurate. Just as the corporate watchdog protects investors in the stock market, McGrath Property Management is dedicated to managing its clients’ risks in residential property investment, employing qualified, experienced professionals with strict responsibility ratios (which control the number of properties-per-manager) and implementing the latest technology, designed to maximise commercial protection whilst averting potential hazards. Real estate is undoubtedly a significant investment; one with proven returns and
with real, honestto-goodness “bricks and mortar” security. It’s an appreciating asset which, properly managed, can pay for itself and over time provide funding for
additional acquisitions. For the investor, it should provide gratification, security and anticipation, never concern, doubt or uncertainty. So how can this work for you? The key is in selecting skilled property managers to look after your interests; managers who know your property and its place in the local rental market, who have access to state-of-the art facilities for the careful selection of tenants and who apply regulated strategies for the ongoing care of your investment. Speak with one of the friendly professionals at McGrath Property Management and discover for yourself what they proudly refer to as “the McGrath difference.” It’s all about industry knowledge, professional preparation and superior administration. It’s about a willingness to go the extra mile and it culminates in a premium-quality service, designed to provide you with complete peace of mind, as you achieve premium returns from your valuable asset. After all, there’s far more to property management than just collecting the rent. Freelance copywriter: Roger Bates www.copywritingandcolumns.com.au
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