Fargo Monthly January 2014

Page 32

FARGO

Business

Rick Berg and Sean Maki Rick Berg and Sean Maki are the masterminds behind the new search engine optimization and search engine-marketing agency in Fargo. Words by Andrew Jason | Photo by J. Alan Paul Photography

Mega Bites

They’re young and they’re ambitious. It’s the recipe for success. Rick Berg, 30, and Sean Maki, 23, started Ad Shark Marketing last August. In the last couple of months, the company has taken off and shows no sign of stopping. The Beginning of Internet Marketing

Berg started dealsnd.com in June 2011 and eventually sold it to savecoin.com. That’s how he got started in Internet marketing. In January, Berg began working with Myriad Devices to do marketing for them. Word got out about his work and other companies began approaching him. Maki ran a company called Fargo Web Strategy. They merged their companies together and Ad Shark was born.

What is Internet Marketing?

Ad Shark offers two different areas of Internet marketing: search engine optimization (SEO) and paid advertising. With SEO they help companies achieve higher rankings on their website. (After all, a website is useless if nobody sees it.) They do paid advertising through Google Ad Words, Bing, Yahoo and social media ads. This is a great way to attract new visitors to your page. “If a customer has visited a website we can drop a tracking pixel on their browser and retarget them through ads on other websites,” said Berg.

Why Internet Marketing?

Some may wonder, why in the world do I need to market on the web? We’re glad you asked. Berg gave us the lowdown on why it needs to be done. “In terms of marketing, Internet is definitely very important because what we’re seeing now is that more and more people are using the Internet to make their purchases. A lot of time what happens is that they’re going to go to Google or Bing and search for what they’re looking for. It’s very important for a business to be visible online and have that presence. They have to be able to be found by their customers otherwise it’s going to be difficult for them to gain them as a customer.”

CHECK THEM OUT YOURSELF

Their website has all of their information and will tell you everything that you need to know about the company.

adsharkmarketing.com facebook.com/adsharkmarketing twitter.com/AdSharkFargo

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Can you believe how nice the downtown Radisson looks now? // Fargomonthly.com


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Fargo Monthly January 2014 by Spotlight Media - Issuu