Mike Dragosavich
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Geneva Nodland
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Jessica Ventzke
Tyler Duclos
Jasmine Joy
Missy Roberts
John Stuber
f you ask most C-suite executives whether or not soft skills deserve a front-row seat in business strategy conversations, they nod politely, toss in a quote about “emotional intelligence,” and move on to metrics.
That's if they haven't met Faith Harron.
Faith is the founder of Esper Collective, but titles alone don’t tell you much. She’s a Stanford-trained engineer. A journalist with hundreds of published pieces before she was old enough to vote. A strategist who helped Fortune 500 clients drive digital transformation. And a woman who came home to North Dakota to teach the one thing she believes changes everything—soft skills.
In my conversation with Faith, I expected to learn about communication workshops and coaching techniques. What I didn’t expect was to walk away thinking more deeply about my own blind spots.
Faith sees soft skills not as fluff, but as the connective tissue of performance. Listening. Empathy. Clarity. These aren’t nice-to-haves— they are the force multipliers that determine whether ideas get heard, whether teams trust each other, and whether leaders actually lead.
In our interviews, she shared how, at Boston Consulting Group, it wasn’t just her technical skills that set her apart—it was the ability to build trust, translate complexity, and genuinely care. “It feels like you actually care,” clients would tell her.
Soft skills are teachable. They’re scalable. They’re powerful. And in a world where AI can write code and analyze data faster than most of us blink, the uniquely human stuff is becoming our greatest differentiator.
Soft skills can be our bridge back to meaning. And if my conversation with Faith is any indication, they’re the skills I’ll be prioritizing more—in hiring, in leadership, and yes, even in my own day-to-day.
Bis-Man INC! Editor
By Cooper Windahl
hoosing the right way to show off digital content for your event is important for impact and engagement. Let’s talk about some of the differences in digital display tech that we’re proud to show off every day here at Livewire.
Projection and projection mapping offers cost-effective large-scale visuals, easily adjustable screen sizes, and portability. This, combined with typically requiring less power, makes it a go-to solution for many styles of events. Some standout situations for projection include:
• Conferences and galas in small to large format ballroom spaces
• Outdoor movie night in a park
• Small theater production or school play
• Interactive art installation in a gallery
Conversely, LED video walls shine with superior brightness and contrast, ensuring visibility even in broad daylight. Their seamless, modular design allows for impactful, custom displays ideal for high-stakes corporate conferences demanding professional clarity and tradeshow booths needing to capture attention. The exceptional image quality and high refresh rates of LED walls guarantee smooth, engaging content delivery.
Some standout situations for projection include:
• Daytime outdoor music festival stage backdrop
• Corporate conference general session in a large ballroom
• Tradeshow booth or pop-up centerpiece
Understanding these core differences allows for informed decisions tailored to your event's specific needs, budget, and environment. It's important to remember that the most impactful visual experiences can often be achieved by strategically combining the strengths of both technologies. As innovations happen within each sector, it is inspiring to see the advancements that lead to new, complementary designs and integrations for events.
Envision a large-scale immersive art exhibition where a central LED video wall showcases high-definition video art, while surrounding architectural elements come alive with dynamic projection mapping, enveloping visitors in a truly captivating and multi-sensory environment. That’s just one great example of the power and impact of the latest LED video walls and high-resolution video projection at Livewire.
Contact Livewire today to elevate your event experience!
Just ask Faith Harron
ou wouldn't think that the founder of a forward-thinking soft skills consultancy also happens to be an award-winning journalist, engineer, and Stanford-educated strategist. But that’s exactly what Faith Harron brings to her work with Esper Collective—a consulting firm that helps people and companies build the kind of soft skills that unlock potential, performance, and possibility.
Raised in Bismarck and a graduate of Stanford University with dual degrees in mechanical engineering and Slavic languages, Faith has spent over a decade building a constellation of experiences—across journalism, education, engineering, and executive consulting. She
Faith’s story, like most, isn’t linear. She has been a newspaper reporter, a mechanical engineer, an academic program founder, and a corporate strategist. She’s also written sixteen books—for fun—and is currently working on her seventeenth—none of which she has published yet.
Fair to say, she is unique, multifaceted, and busy.
Born in Fargo and raised in Bismarck, Faith spent her early years in a tight-knit military family as the oldest of four siblings.
“I moved a few times as a kid. We went to the coast to the Midwest and back again," Harron said. "You learn how to build connections quickly. That’s a soft skill right there.”
By high school, Faith was already publishing articles in The Bismarck Tribune, a role she found through a high school journalism course she took on a whim. By the end of her time with the tribune, she had more than 250 bylines to her name—before college.
worked for The Bismarck Tribune as a high school reporter. Post college graduation, she worked for Boston Consulting Group, where she helped Fortune 500 clients launch AI upskilling programs and drive eight-figure process improvements.
Now, she’s back home in North Dakota, where she started Esper Collective in 2024 with the goal of teaching the soft skills that unlock professional and personal transformation.
“Soft skills are what allowed me to construct a life I genuinely love,” Harron said. “And they’re what I use to help others do the same—on their terms.”
Cold-calling strangers, interviewing people from all walks of life, and writing under deadlines played a crucial role in here building skills in empathy, and communication.
After high school, she headed west to Stanford University, where she pursued an unconventional dual degree in Mechanical Engineering and Slavic Languages & Literature. Keep scrolling on your roledex, I doubt you know anyone other than Harron who can make that claim.
At Stanford, like in high school, she got involved.
She built. She led. She questioned. She taught. She created a peer-topeer academic support program that served thousands of students. She interned abroad in Tajikistan teaching to fifth graders. She researched energy policy in Russia and wrote an honors thesis on women in war—specifically the WWII Soviet night bombers known as the "Night Witches."
“It never felt like I had to pick between technical and creative,” Harron said. “I don’t think you have to choose. Ancient education embraced both. Why shouldn’t we?”
What is the "Soft Skill Forest?"
Faith refers to her soft skill learning as the "Soft Skill Forest", but why is it called that?
"There’s as many paths through the forest as there are people to take them.
Following graduation, Harron got a job working for The Boston Consulting Group where she worked with Fortune 500 clients on everything from executive upskilling to digital strategy. She helped companies unlock millions in value and led programs in partnership with Google, particularly focused on artificial intelligence and generative AI.
It was a thrilling challenge—but also a turning point.
“I realized that what made me successful at BCG wasn’t just my technical ability. It was that I knew how to listen," Harron said. "I could build trust. I could translate complex things in a way that made people feel seen.”
Clients began to notice. “It feels like you actually care,” they would say. And Faith did. But she also saw a pattern of technical teams, engineers, creatives—brilliant people who struggled to connect their ideas to outcomes simply
There are also paths that are smoother, and ways to go that avoid more pitfalls.
Soft skills are just like that.
There’s no 'one right way,' but there are tactics, strategies, and actions
because they hadn’t been taught how.
“That’s when it clicked,” she said. “This isn't something you just have or don't. It’s about teachable skills that aren’t taught. I wanted to change that.”
And so, quietly at first, the idea for Esper Collective began to form.
Then, eventually, she started Esper Collective in 2024—back home, in Bismarck.
“North Dakota is full of smart, capable, creative people who don’t always get the same access or exposure as people on the coasts,” Harron said. “I wanted to build something here that could help bridge that gap.”
Before her website was even live, she had clients. The demand for soft skills—especially in a post pandemic world with AI and remote collaboration—was evident to Harron.
“People know soft skills are important. But most don’t know how to teach them. That’s the gap I step into.”
you (and/or your team) can take that are more or less effective.
The Soft Skills Forest provides a guide—a chance to practice, learn, grow, and change in a sciencebacked, sustainable, and fun way."
North Dakota is full of smart, capable, creative people who don’t always get the same access or exposure as people on the coasts. I wanted to build something here that could help bridge that gap.”
- Faith Harron
“Soft skills aren’t just about being ‘better at work, they’re about being better in life. "
- Faith Harron
The short answer? Soft skills. The long answer? Sustainable behavior change.
Harron works with companies to design interactive, high-impact programs that meet their teams where they are—whether it’s onboarding, management training, or executive coaching.
“I don’t believe in one-and-done workshops. I want people to laugh, to engage, to practice—and to actually remember what they learned three months later,” Harron said.
While most of her work is with organizations, she also offers one-on-one sessions and office hours after group trainings to give participants personalized support.
Faith’s programs have helped people earn promotions, pivot careers, succeed in interviews, and step into leadership with greater confidence and authenticity.
“Soft skills aren’t just about being ‘better at work,’” Harron said. “They’re about being better in life. Communication affects your relationships. Clarity affects your peace of mind. Resilience affects how you handle change. It all adds up.”
Personalized 1:1 soft skills strategy for the highly creative, technical, or both looking to start and scale their business. Focused on accountability, sustainability, and growth.
Build crucial soft skills your team needs. Workshops are interactive, science-backed, and fun. Attendees practice live and take away tangible, actionable strategies.
Need something bespoke? Soft skills consulting projects include an organizational diagnostic in order to create a tailored, comprehensive upskilling program.
Faith isn’t building Esper Collective for short-term wins. She’s building it for the long haul—deliberately, sustainably, and in a way that allows her to maintain the same joy she helps others cultivate.
“My goal is to build a life and a business that allow me to create freely," Harron said "I love this work. And I also want the space to write, rest, travel, and be with my family.”
Her books—still unpublished by choice—are another creative outlet she guards closely. Publishing might
"There’s no one right way to live a meaningful life, but there are better questions to ask—and skills that can help you navigate whatever answers you find.”
- Faith Harron
come one day, she says, but only when it can stay joyful.
“I’ve seen people turn their passion into a job and fall out of love with it," Harron said. "I don’t want that. I’ll publish when it feels right. And if it ever stops feeling right, I’ll just keep writing for fun.”
For now, Faith is focused on growing Esper Collective—one conversation, one client, one spark of insight at a time.
In many ways, Faith Harron represents a new kind of leader— one who blends empathy with rigor,
structure with play, and ambition with integrity. She’s proof that you don’t have to choose between disciplines, between coasts, between creativity and commerce.
You can write books and teach engineers. You can consult for Fortune 500s and live in North Dakota. You can build a business that helps others grow while making space for your own evolution.
“There’s no one right way to live a meaningful life,” Harron said. “But there are better questions to ask— and skills that can help you navigate whatever answers you find.”
Dickinson, ND, where a roof once peaked like a classic red barn, Kelly Roberts Goetz found her calling with the Dairy Barn.
Though this original building no longer stands, the Dairy Barn's legacy continues to roll on—quite literally—in the form of a food truck that brings nostalgia and sweet treats to devoted customers across the region.
Owner, Dairy Barn Creations
The Dairy Barn started with a building shaped like its namesake and a man named Richard who had a vision. "It used to be a Dairy Queen," Kelly said. After selling the franchise years before, Richard eventually reclaimed the building when the new owners relocated near the mall in Dickinson.
When Richard tried to reestablish a Dairy Queen franchise in the original location, he hit a roadblock because the town was deemed too small to support two Dairy Queen locations.
Undeterred, Richard simply made the decision to start his own business and the name "Dairy Barn" was a natural fit.
Kelly was there from the beginning as one of the first employees. She helped with remodeling and laying
the foundation for what would become a beloved part of the community.
"I was there right from the beginning, from the moment he decided to get it going," she said.
For approximately eight years, Kelly worked alongside Richard, learning every aspect of the business.
Eventually, Richard was forced to think about succession and he was very particular about who would eventually take over his pride and joy.
"He was smart," Kelly said. "He'd have people come in and work there for about a week just to see if they could do it—and he turned almost everyone down."
The business was Richard's baby, and he wasn't willing to entrust it to just anyone. He was asking around
$800,000 for the business in 1990—a substantial sum that initially put ownership out of Kelly's reach.
"There was no way I was going to put myself in that kind of debt," she said.
Richard continued to field offers, but none met his standards. Eventually, he approached Kelly again.
"You come down to my level, and we'll see what happens," she said at the time. And to her surprise, he did.
"He tried every way he could to just give it to me," Kelly said. "But with state laws the way they are, you can't just give somebody something."
So, in 2000, at age 40, Kelly officially became the owner of the Dairy Barn, her first-ever business venture.
"I loved the customers. I had good employees. And just the work in general—I mean, I never got bored. It was something different every day."
- Kelly Roberts Goetz
The transition to ownership wasn't without its doubts. "I was very scared. I was pretty nervous, because it was like—can I handle all this?" Kelly said.
Kelly credits Richard and her experienced staff with helping ease the transition. "At the time, we had a really good crew—people who worked with us for quite a few years—so that helped too. But yeah, it was a big step. A scary step," Kelly said
Richard remained a steadfast mentor for six to eight months after the sale.
"And then finally, he said, 'You got this.' He just kind of stepped away and became a customer—nothing more. But he kept encouraging me, telling me to keep doing what I was doing, because things were looking good," Kelly said.
When asked about the biggest challenges of running the Dairy Barn, Kelly doesn't hesitate.
"The biggest challenge was probably scheduling—especially with the weekend crew and evening crew, because it was a lot of high school kids," Kelly said. "So you had to work around their basketball schedules, dance schedules, track schedules… all of that."
But these challenges were offset by Kelly's greatest strength— her willingness to put in long hours and do whatever work needed to be done.
"I loved it. Really, yes," she said. "I loved the customers. I had good employees. And just the work in general—I mean, I never got bored. It was something different every day."
That variety kept the job interesting. "Some days you were making Arctic Rolls, some days you were making Bessie Bars," she said. "There was always cleaning to do, always something to keep you busy."
For Kelly, the Dairy Barn was more than just a place to sell ice cream—it was a place to connect. Working with different crews throughout the week allowed her to build relationships with employees from all walks of life.
"Some of those kids I hired didn't have it easy—they had some tough lives," Kelly said. "But they always came back to me and asked how to deal with things. You made a lot of friends in that job, and I still have a lot of those friendships. I haven't been there for 15 years—I left in 2010—but those connections stayed with me."
Operating in the shadow of a national chain like Dairy Queen posed unique challenges. The Dairy Barn had to differentiate itself while offering similar products—without infringing on trademarks. "We pretty much did the same thing as the Dairy Queens did—but we couldn't call our products the same names they used," Kelly said.
This led to creative renaming: Blizzards were renamed "Tornadoes." But these minor distinctions didn't deter customers—in fact, many preferred the Dairy Barn.
The competition sometimes led to unusual situations. Once, when running low on ice cream mix, Kelly's supplier had to make a secret arrangement with the Dairy Queen salesman. "Yeah, but I can't tell him it's for Kelly," the salesman had said. "If I tell him it's for Kelly, he's not going to give it to me."
Kelly's tenure at the original Dairy Barn came to an end in 2010 following the passing of her husband.
The Dairy Barn, now know as Dairy Barn Creations, can be found around the Bis-Man area as well as Dickinson!
Eventually, she met someone from Bismarck, remarried, and relocated. The Dairy Barn continued under new ownership until tragedy struck again—the woman who purchased the business from Kelly was killed in a motorcycle accident.
Her husband and daughters attempted to keep the business running, but it wasn't a good fit.
So for a time there was no Dairy Barn. Then, the seed for what would become Dairy Barn Creations was
planted during the pandemic. "During COVID, I got a little nervous about possibly losing my full-time job," Kelly said. "So I thought—I better start thinking about something else on the side."
With encouragement from family, particularly her husband's sister who lived in Dickinson, Kelly began gathering equipment—including one of the original ice cream machines from the Dairy Barn. Thomas, the former owner, helped transfer the trademark names to Kelly. After
about two years of paperwork and preparation, Dairy Barn Creations hit the road.
Today, the food truck is a regular fixture at Parks and Recreation events in Bismarck and makes frequent trips to Dickinson.
"Dickinson knows me, so we try to go there at least twice a month," Kelly said. The business has built partnerships with local businesses that allow them to plug in their trailer rather than run a generator.
Dairy Barn Creations offers many food options including Tacos, Sloppy Joes, Hot Dogs, Famous BBQ and hand-made ice cream treats like these!
The Arctic Roll remains the crown jewel of Dairy Barn Creations' offerings.
"It's like a tube of ice cream— probably about five or six inches long. You freeze it, and once it's frozen, you dip it in a chocolate coating," Kelly said. When she takes pre-orders to Dickinson once a month, the Arctic Roll is consistently the top seller, with orders ranging from 500 to 600 units.
Another standout item is what Kelly describes as the "famous barbecue"—a type of sloppy joe that has become synonymous with the Dairy Barn brand. "It's like a sloppy joe—nothing fancy, really—but for
some reason, we sell a ton of it," she said with a hint of amazement. "I don't know why it's so good. There's nothing different about it—maybe it's just made with love."
Kelly continues to experiment with new products. For those who prefer alternatives to chocolate, the "Jersey Bar" includes caramel and " Scor bar chunks", dipped in butterscotch.
She also enjoys creating specialty ice cream flavors, including maple nut, licorice, banana, and strawberry, with plans to add pineapple to the rotation. These experiments sometimes lead to limited-edition offerings like strawberry Bessie Bars, which are similar to Dilly Bars but made with flavored ice cream.
Though the original Dairy Barn building has been demolished—a
fact that Kelly describes as "heartbreaking" when she drives by the empty lot—the business's spirit lives on through the food truck. "I worked so hard to build that business. And now when I pass that empty spot, I find myself asking so many questions—like, if my husband hadn't passed away, would I still be there? Would the building still be standing? Would we have made it through COVID?"
Despite these wistful thoughts, Kelly has found joy in her current venture. "I do love what I'm doing now with the food truck," she said. "The nice part is, you don't need 40 employees."
Looking back on her journey from employee to owner to food truck entrepreneur, Kelly offers straightforward advice to aspiring business owners.
"Trust yourself. That was my biggest fear—I was so scared I wouldn't succeed. So yeah, I'd say the first thing is to believe in yourself and just take the good with the bad," Kelly said.
The food truck business comes with its own set of variables—some days bringing in $400, others $1,500, depending on location, customer base, event attendance, and
weather. But through it all, Kelly maintains that selfconfidence is key. "Trust in yourself and go for it," she said.
When former Dickinson residents spot the Dairy Barn Creations food truck at events in Bismarck, their reactions validate Kelly's decades of hard work.
"Oh yes, that's the famous barbecue!" they say, often ordering multiple servings at once. "It's amazing to know they still remember me from 15 years ago," Kelly said. "It really makes you feel good— like I accomplished what Richard and Dorothy wanted me to do."
"Trust in yourself and go for it."
- Kelly Roberts Goetz
Follow along for more!
POPULATION: 74,487 RESIDENTS (2023)
-U.S. Census Bureau
ECONOMIC GROWTH FORECAST: 2.7% PROJECTED ANNUAL GROWTH (2024-2025)
-North Dakota Department of Commerce
MEDIAN HOUSEHOLD INCOME: $69,832
-American Community Survey
TOTAL BUSINESS ESTABLISHMENTS:
APPROXIMATELY 3,200 BUSINESSES
-Bismarck-Mandan Chamber EDC
UNEMPLOYMENT RATE: 2.1% (2023)
-Bureau of Labor Statistics
BUSINESS GROWTH RATE: 2.3%
ANNUAL GROWTH IN NEW BUSINESS FORMATIONS (2020-2023)
-North Dakota Department of Commerce
LABOR FORCE PARTICIPATION RATE: 72.1%
-US Census Bureau
RETAIL SALES: $2.1 BILLION (2022)
-Bismarck-Mandan Chamber EDC
1.8% ANNUAL GROWTH IN RETAIL SALES (2020-2023)
-North Dakota Tax Commissioner's Office
NEW BUSINESS FORMATIONS: 320 NEW BUSINESSES (2023) -Small Business Administration
SMALL BUSINESS SHARE: 82% OF BISMARCK BUSINESSES HAVE FEWER THAN 20 EMPLOYEES
-Job Service North Dakota
STARTUP SURVIVAL RATE: 68% OF NEW BUSINESSES SURVIVE PAST THE 5-YEAR MARK -Job Service North Dakota
EDUCATIONAL ATTAINMENT: 36.8% OF RESIDENTS HOLD A BACHELOR'S DEGREE OR HIGHER
-Job Service North Dakota
By Tom Ackerman, Media Relations Specialist, University of Mary submitted by the University of Mary
We know first impressions matter, so a well-developed onboarding process is key! According to Fringe.us, a positive onboarding experience increases retention by 82%. Consider documenting the everyday practices that are understood by your current team to share with new members. Details like nearby restrooms and the best place to park will help a new employee acclimate faster (and potentially save your time by answering these questions on the front end)!
Consistently explain goals and expectations, offer constructive feedback, and be open to questions
and concerns. Clear communication creates cohesion. The same message delivered by different members of an organization is proof of excellent communication. Strive for dialogue rather than monologue to keep employees engaged and drive retention.
Forbes reported that 76% of employees think mentorship is important. Mentorship fosters a fantastic learning environment and collaboration culture in the workplace if done correctly. While the adage is “opposites attract," this may not be the sole focus when pairing long-term mentors and mentees. Consider similar personalities and values as complementary partnerships tend to last longer than opposites. Be sure to outline desired outcomes upfront and monitor the impact as the program progresses.
The people that make up an organization are the bedrock for organizational success.
Workforce development is instrumental in enhancing employee recruitment, retention, and satisfaction. Here are ten practices every organization should know when looking to grow.
Employee retention skyrockets with chances for personal and professional development. A study by The Harris Poll found 70% of employees want more development opportunities. Development opportunities are also an attraction to toptier talent. Allow employees to explore their personal strengths and weaknesses, tailoring their development to boost their abilities or fill in the gaps.
When offering development opportunities, most people prefer single-topic, micro-learning bursts. Some of the best the development happens in informal
settings compared to the standard conference spanning several days out of town. Explore lunch and learns, podcasts, e-modules, and personal coaching sessions to meet the variety of learning styles in your organization.
Engaged employees are 87% more likely to stay. Give your employees a voice when it comes to decision-making—especially
when choosing development. There may be an opportunity to delegate development decisions to rising leaders. Ask employees about their interests, goals, and favorite learning techniques. Going out of your way to connect with employees is never time wasted. These encounters are soft-skill gold mines, and certainly a driving force in your company culture.
Fringe.us shared 82% of people consider leaving a job because of a lack of advancement opportunities. Linking training with clear career advancement opportunities increases both engagement and retention. Consider your current hierarchy and ask, “What skills would I want this position to have?” Perhaps there is specific training needed for an employee to become a manager. Along with
these training courses, you need someone to have great emotional intelligence too. Allow for prospects to elect their emotional intelligence training for the best return of investment.
Be sure to train newly promoted individuals in managerial skills such as decision-making, discipline, and delegation. Rookie mistakes from management can be a detriment to retention. While there are ways to track tangible skills, it is much more difficult to track character
traits like resilience, vision, and accountability. Stellar performance is no doubt a cause for promotion, but sometimes the best players are not the best coaches. Coach your new coaches!
While retention is the goal, turnover is a guarantee. Be sure to build your bench—in other words, empower employees at all levels by investing in development opportunities.
This goes hand in hand with aligning training with career progression. Promoting from
within is a great motivator and can limit miscommunication as the individual understands the organization’s vision and mission. When the time comes to replace a leadership position, you have the luxury of a variety of potential leaders from the depth of your bench!
Be sure to recognize employees, their contributions, and their needs. It is imperative for employers to demonstrate empathy, and 96% of employees agree. Start by knowing your employees—one
may enjoy a private, personal note of encouragement while another wants to be recognized in front of a large audience. Set aside time each week to have one-on-ones with your employees. It can be tempting to make the excuse, “I don’t have time for that.” Make time. This is a terrific way to squash favoritism, be proactive about potential conflicts, and improve project quality. Above all, it is an investment in your most valuable resources.
The workforce development team at the University of Mary partners with businesses of all sizes to enhance employee training and retention through customized solutions. With a commitment to helping companies meet their goals, they offer tailored programs designed to upskill employees and improve retention strategies. To learn more or explore partnership opportunities, visit our website.
By Tyler Demars
Recently I had the opportunity to be part of a panel speaking to the inaugural cohort of entrepreneurs participating in Goldman Sachs’ 10,000 Small Businesses program. 10K Small Businesses is a training and networking program for small business owners that links learning to action. Through the program, participants gain practical skills in topics such as negotiation, marketing, and employee management that can immediately be put into action. In addition, they receive the tools and professional support to develop a strategic and customized growth plan to take their business to the next level. You can learn more about 10K Small Businesses at bismarckstate.edu/ continuingeducation/GoldmanSachs. The panel I participated on was asked to speak to the value of a mentor advisory board to small business owners, and the experience got me thinking about the role of mentorship for entrepreneurs and how to go about assembling an advisory board.
So first, what is a mentor advisory board? Broadly speaking, a mentor advisory board consists of a select group of experienced professionals from diverse backgrounds who offer their expertise and perspectives to help steer an entrepreneur/small business towards success. This group serves as a trusted sounding board, providing objective and strategic advice on critical business activities such as marketing, finance, operations, and growth opportunities. The group ensures an entrepreneur is carving out time and energy to work “on” their business rather than simply “in” the business, balancing day-to-day operations needs with a focus on a long term vision and growth strategy. Depending on the skillset and experience of the entrepreneur, mentor advisory boards can provide:
A mentor advisory board brings together a group of experienced professionals who have encountered various business challenges throughout their careers. Their depth of knowledge can be tapped into to help you navigate through critical decision-making processes.
Each member on your mentor advisory board will offer a unique perspective based on their expertise and background. This will help you gain multiple viewpoints on issues and enable you to make well-rounded decisions.
Mentors often have a vast network of valuable contacts that they can introduce you to, opening doors to potential partnerships, investors, or clients. This network expansion can significantly accelerate the growth of your small business.
Running a small business can be isolating, and having a mentor advisory board provides a support system. These mentors can offer encouragement, understanding, and valuable advice during challenging times, helping you stay motivated and focused.
Before assembling a mentor advisory board, identify your specific needs and goals. Determine which areas of your business you require guidance in, be it marketing, finance, operations, or leadership.
Aim to assemble a mentor advisory board that comprises individuals with diverse backgrounds and skill sets. Encourage diversity of thought, as this will challenge your assumptions and enable more robust decision-making.
While diversity is crucial, it's also important to ensure that the mentors' skills and experiences complement one another. Seek mentors who can fill the gaps in your own expertise.
Clearly communicate your expectations to potential mentors. Outline the time commitment required, the role they will play, and the specific areas in which you seek their guidance. This ensures a mutual understanding and commitment to the mentorship relationship.
Look for mentors who genuinely align with your business values and mission. Building authentic connections and rapport with your mentors will foster stronger bonds and increase the likelihood of a successful mentor advisory board.
Schedule regular meetings with your mentor advisory board to discuss progress, challenges, and future plans. Be open to feedback and actively seek their perspectives. Regular communication will strengthen the mentor-mentee relationship and maximize the value of the advisory board.
While the tips outlined above relate to assembling a formal mentor advisory board, there are opportunities to explore mentorship in more informal ways:
• Organize a regular coffee meeting or happy hour with other entrepreneurs for sharing ideas and mutual support.
• Make it a priority to regularly attend networking events such as Chamber mixers, StartupBREW and like events, or 1 Million Cups. 1 Million Cups in particular is a valuable networking event that provides small business owners with the opportunity to share their entrepreneurial story and received feedback, support, and ideas from the community. Check out 1millioncups.com to learn more.
• Offer to mentor or provide advice/feedback to a fellow small business owner. Mentoring can be a valuable experience and, inevitably, a mentor learns and gains insight from the relationship.
Small business ownership can be overwhelming and isolating but doesn’t have to be. I hope the insight and tips offered here are useful for anyone exploring mentorship. With a little help from your friends, you can always accomplish more.
ather than simply pat themselves on the back, Security First Bank of North Dakota has chosen a different path for its 100th
The premise of this initiative is for each of the bank’s 48 employees to be given $100—not to keep, but to give in a random act of kindness.
“It’s not a huge amount on its own,”
$100,000
Security First Bank didn’t save all their good deeds for their 100th year. They recently donated $100,000 to the Morton County Fair Association to purchase land in New Salem near the current fairgrounds. Although the focus in 2025 is the contagious effect of small acts of kindness, Security First Bank will always invest in big ways for their communities as well.
Celebrating hard work, community, and the industries that keep our rural communities vibrant, county fairs represent a passion for community that Security First Bank was eager to support.
BUT HERE ARE SOME ACTS TO CELEBRATE SO FAR.
PRESIDENT
TJ donated his $100 to Heaven's Helpers and contribured a $100 match of his own.
ABOUT HEAVEN'S HELPERS
Heaven’s Helpers is a nonprofit organization based in the Bismarck-Mandan area that provides essential services to individuals and families in need. Through programs like the Soup Café, Free Store, and Closet 701, they offer food, clothing, and household items—all at no cost
SENIOR VICE PRESIDENT
Darin donated his $100 to the Legacy High School pantry, to help provide nutrition to students in need.
VP CREDIT ADMINISTRATION & MARKETING
Laura attended the Ladies Night Bingo fundraising event to beneift CPAble, and donated her $100.
Laura and her family also spent time volunteering at Heaven's Helpers
ABOUT CPABLE
CPAble is a Bismarck-based nonprofit organization dedicated to empowering individuals with disabilities by promoting inclusive employment opportunities and personalized support. They work closely with local businesses and community partners to help clients build meaningful careers, fostering independence and confidence along the way.
Alecia gave her $100, along with a $100 match of her own, to the coaches of her children's bowling team.
2. 5. 6. 3. 4.
MORTGAGE LOAN OFFICER AVP
Natalie left a $100 tip for the staff at A&B Pizza.
6. CASEY BARCLAY
PERSONAL BANKER
Casey shared the experience with her four kids. Each having $20 to spend, they went to the local grocery in New Salem and surprised shoppers with cash to help pay for their groceries.
IT’S NOT A HUGE AMOUNT ON ITS OWN, BUT WE BELIEVED THAT IF EVERYONE TOOK PART, THESE SMALL GESTURES COULD CREATE A RIPPLE EFFECT FAR GREATER THAN A SINGLE LARGE DONATION EVER COULD.”
PERSONAL BANKER
Timbyr gave her $100 to the local pharmacy to be used towards medication expense for those in the community that struggle to cover the cost of their medications. She gave the pharmacist five cards containing $20 to be given to customers with the receipt for their medication purchase.
PERSONAL BANKER
Cheri gave $50 to the local food pantry in Center. She also gave $50 to a local family dealing with unexpected expenses related to health issues for their new born baby.
ABOUT THE CENTER FOOD PANTRY
The Center ND Food Pantry is a vital community resource that provides food assistance to individuals and families in need throughout the Center, ND area. Operated by local volunteers and supported by generous donations, the pantry ensures that no one in the community goes hungry by offering access to nutritious food in a respectful and welcoming environment.
VICE PRESIDENT COMMERCIAL LENDING AND BUSINESS DEVELOPMENT
Kayla donated her $100 to Inspiring Minds for Dyslexia to help restock their tutoring room supplies, keeping sessions fun and multisensory for students.
ABOUT INSPIRING MINDS FOR DYSLEXIA
Inspiring Minds for Dyslexia is a Bismarck-based nonprofit dedicated to supporting children and adults with dyslexia through advocacy, education, and personalized tutoring. The organization empowers learners by providing evidence-based instruction and raising awareness about dyslexia within schools and the broader community.
VICE PRESIDENT MORTGAGE DIVISION MANAGER/LOAN OFFICER
SARAH GETZLAFF, CEO
Dennis surprised two individuals at Family Fare in Bismarck with $50.
To help reach their milestone, Security First Bank of North Dakota has also completed the following great deeds!
The bank donated $1,000 to the North Dakota Honor Flight—celebrating veterans with a day of honor at our nation's memorials.
The bank donated $1,000 to Ministry on the Margins, providing support to individuals in need in our community.
The bank donated $500 to pay off past due school lunch balances for families at New Salem-Almont public schools.
LEARN MORE HERE!
By Brady Drake Jacy Jo Photography
At Kids in Motion's 11,000-square-foot facility, you'll find every corner of space used purposefully. There’s a sensory gym where swings hang and children can use trampolines. There’s a gross motor gym outfitted with strength equipment fit for teens who want to feel strong. There’s even a “messy room” where art, emotion, and motor skills converge.
And then there’s the crown jewel: BismarckMandan's only private pediatric therapy pool, an aquatic space where the ambient temperature matches the water itself—a crucial feature for children with muscle tone
begins with a moment. Maybe it’s the frustration of watching your child struggle to put on socks, a stammer that keeps them silent at birthday parties, or a quiet worry that they just don’t play like other kids. In these moments Kids in Motion Pediatric Therapy & Wellness steps in to help meet families exactly where they are, and help their children build the lives they deserve.
At Kids in Motion Pediatric Therapy & Wellness they achieve this through therapy— therapy which can include warm water, climbing walls, shared laughter, and any number of other modalities to address a host of issues.
challenges or spasticity. This is especially important because you don't want patients to tense back up when they leave the pool and lose all of the progress they have made during their session.
“We built it from scratch,” Kimberly Bloms, physical therapist and founder said. “Every wall, every room—our whole team helped design it based on what our patients need. This is therapy designed by therapists who listen.”
At Kids in Motion, therapy is never something done to a child. It’s something done with them—and with their families.
“When a parent comes in and says, ‘My child melts down during morning routines,’ we don’t shrug and say, ‘That’s life.’ We say, ‘Let’s figure it out together,’” Bloms saud.
Occupational therapy at the clinic helps children discover nuances of emotional regulation, sensory
integration, and executive functioning—the everyday skills that make life manageable. If a child can’t move from brushing teeth to putting on socks without breaking down, it’s not laziness. It’s neurological. It’s navigable. And it’s something Kids in Motion can help untangle.
The clinic also does a lot of work with speech therapy—from helping infants latch through integrated feeding strategies to tackling apraxia, voice fatigue, or stuttering.
And physical therapy? It's more than movement—it’s mastery over a body that may not always cooperate. Whether treating cerebral palsy, Down Syndrome, coordination issues, or pain, therapists focus on function, confidence, and independence—not just clinical improvement.
Innovation is often a buzzword. At Kids in Motion, it’s a muscle group—used daily, strengthened monthly, and central to the clinic’s growth.
Cross-disciplinary training happens regularly. New methods are vetted not just for trendiness but for evidence-based relevance. Services are added because the community needs them—like pediatric pelvic health, where children learn bladder control through video games powered by their own pelvic muscles. Or cage therapy, a suspension-based intervention allowing non-ambulatory kids to experience the freedom of upright play.
“We didn't want the fanciest equipment— we wanted the most flexible environment,” Bloms said. “Innovation isn’t about tech. It’s about outcomes.”
Whether using tech or not, Kids in Motion doesn’t treat cerebral palsy. Or apraxia. Or trauma.
It treats children—in all their complexity.
Therapists begin each case with a comprehensive evaluation, using clinical tools, open-ended interviews, and realworld observations to understand each child’s abilities, barriers, and goals. If a child needs support climbing stairs, great. But if the deeper issue is that they’re afraid of falling—emotionally or physically—that matters too.
And once therapy begins, it doesn’t stop at the clinic door. Families are coached through home programming, given personalized carryover activities, and encouraged to participate in every session. Progress is a shared pursuit, never siloed.
Navigating insurance shouldn’t feel like its own diagnosis. Kids in Motion simplifies the process—especially for Medicaid families who require a physician’s referral. The clinic will request the referral directly, removing the administrative burden from caregivers. For private insurance, especially for physical therapy, no referral is needed at all.
“Our job is to remove barriers,” Bloms said. “And that starts with making it easier just to get in the door.”
1. The Diary Of A CEO with Steven Bartlett
"I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story—a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation
of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers."
2. The Determined Society with Shawn French
"The Determined Society Podcast
is the home for the most impactful conversations for all things personal development! If you are into business, entrepreneurship and personal development then this is the podcast for you. You will hear the most accomplished entrepreneurs and influencers in their respective spaces interviewed weekly. Anyone who has ever accomplished anything of significance has a story of adversity, struggle and obstacles on their way to becoming the best in their field. Their stories will be told here so it serves as encouragement and a potential survival guide for the listeners."
3. Morning Brew Daily
"Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else."
5. Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
"Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features minimasterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup, scaling your business or simply wanting to expand your sales and marketing skills, each episode delivers actionable advice that WILL help you profit in life. If you want the motivation to level up your entrepreneurship game and work hard - while still prioritizing your mental and physical health - then Listen, Learn and Profit with Young and Profiting Podcast!"
6. Money Rehab with Nicole Lapin
"Ever notice that we will talk about everything before we talk about money? Sex? No problem. Politics? Bring it on. Money? Totally taboo.
But not for long! Nicole Lapin— the only financial expert you don’t need a dictionary to understand, New York Times best-selling author, and host of Money Rehab— is here to rehab your wallet, so you can get your financial life together once and for all. Episodes are just ten minutes-ish... no frills, just bite-sized tips and tricks so you don’t waste any time. And Nicole wants to hear from YOU! Email the money questions you want answered to moneyrehab@moneynewsnetwork. com and Nicole will help–and you could even join Nicole on the show for a one-on-one intervention."
7. The Prof G Pod with Scott Galloway
"Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice."
8. The Ramsey Show
"The Ramsey Show believes you can build wealth and take control of your life—no matter what stupid mistakes you've made with money. Join as Dave Ramsey and his team of experts answer your questions on the top problems holding you back."
9. Financial Audit
"Personal finance nerd at heart! Making content to entertain and educate."
10. Planet Money
"Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy –understand the world."
11. Networth and Chill with Your Rich BFF
"Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead of your traditional boring business podcast, Networth and Chill covers financial topics as they relate to YOUR ACTUAL LIFE, all while feeling like a conversation with your best friend. Each episode breaks
down a complicated economic or business concept into easy to understand terms, while tapping experts, professionals, and some of your favorite famous faces to give actionable tips & advice on how to make the most of your money. Grab a drink and get ready to Networth and Chill. Part of the Vox Media Podcast Network."
"Prof G Markets breaks down the news that’s moving the capital markets, helping you build financial literacy and security. Tune in every Monday and Thursday for no mercy, no malice insight from Scott Galloway and Ed Elson on high flying stocks, booming sectors, and master of the universe CEOs. Like it or not, we live in a capitalist society. The key to navigating it? Talk about money. Part of the Vox Media Podcast Network."
13. Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
"Take a priceless journey into your life and the life of your money with the most recognized personal finance expert in the world today. Acclaimed for her revolutionary approach to money, Suze Orman has garnered millions of fans whose lives have been transformed by following her unique advice. In about 30 minutes,
you’ll learn how to go within yourself to see why you are doing without and that you cannot fix a financial problem with money."
"Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by."
"Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday."
"Motley Fool Money is a daily podcast for stock investors."
"Bring confidence to your wealth building with simplified strategies from The Money Guy. Learn how to apply financial tactics that go beyond common sense and help you reach your money goals faster. Make your assets do the heavy lifting so you can quit worrying and start living a more fulfilled life."
"The future is always bright... if you know where to look. Join me each week for A Bit of Optimism! I talk to inspiring people who teach me more about life, leadership and general interesting things."
19. REAL AF with Andy Frisellam
"Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topic and hot button issues.
"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth."
"Fight the patriarchy. Get Rich.™ Join money expert Tori Dunlap as she guides you on how to make more, spend less, and feel financially confident in a world run by rich white men. Through solo episodes and special guest interviews, you’ll walk away with resources to get, save, and grow money to gain financial freedom and kick some patriarchal ass at the same time. New episodes drop every Monday, and mini-episodes drop every other Thursday."
"Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday life.
"Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday life.
"Fight the patriarchy. Get Rich.™ Join money expert Tori Dunlap as she guides you on how to make more, spend less, and feel financially confident in."
"Daily stock market update in 5 minutes. Stay up to date with the companies making the biggest moves and learn about the economic news
that can help you be a better investor. Hosted by Zaid Admani."
"Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen
"Short, thoughtful and regular takes on recent events in the markets from a variety of perspectives and voices within Morgan Stanley."
By Brady Drake
mployee engagement is a critical factor in organizational success. Companies with highly engaged workforces consistently outperform their competitors in productivity, profitability, and customer satisfaction. Despite this being common knowledge, many organizations struggle to implement effective engagement strategies.
However, by understanding what truly works—and what doesn't—organizations can develop targeted strategies that create sustainable engagement and deliver meaningful business outcomes.
Before discussing specific strategies, it's essential to clarify what employee engagement actually means. Employee engagement goes far beyond mere job satisfaction or happiness at work. William Kahn, who first conceptualized the term in 1990, described engagement as the "harnessing of organization members' selves to their work roles," where engaged employees express themselves "physically, cognitively, and emotionally during role performances."
Modern definitions typically characterize employee engagement as:
• A psychological state where employees feel a profound connection to their organization.
• The discretionary effort employees willingly invest in their work.
• An emotional commitment that drives employees to care deeply about their work and company.
Research consistently shows that engaged employees:
• Are 17% more productive than their disengaged counterparts
• Generate 21% higher profitability
• Demonstrate 41% lower absenteeism
• Show 59% lower turnover in high-turnover organizations
Perhaps the most powerful driver of engagement is meaningful work—when employees understand how their contributions impact the organization and society at large.
Effective approaches include:
• Connecting individual roles to organizational purpose: Regularly communicate how specific roles contribute to the company's mission and impact.
• Job crafting opportunities: Allow employees to reshape aspects of their work to better align with their strengths and interests.
• Impact storytelling: Share concrete examples of how the organization's work positively affects customers, communities, or the world.
Research by McKinsey found that employees who find meaning in their work are 4.6 times more likely to be engaged. Similarly, a 2023 Gallup study revealed that 79% of employees who strongly agree their work is meaningful report being engaged, compared to only 8% who disagree.
The numbers don't lie!
Employees who see a future for themselves within the organization typically demonstrate higher engagement levels.
Effective approaches include:
• Personalized development plans: Create individualized development pathways based on employees' career aspirations and skill gaps.
• Mentorship programs: Facilitate knowledge transfer and relationship building across organizational levels.
• Skill-building budgets: Provide resources for employees to pursue relevant learning opportunities.
• Internal mobility: Create clear pathways for lateral and vertical movement within the organization.
Organizations that excel at developing employees report 34% higher retention rates and 23% higher profitability, according to research by Josh Bersin.
Recognition serves as a powerful motivator when done effectively. Employees who feel valued for
Engaged Employees:
Are 17% more productive
Generate 21% higher profitability
Demonstrate 41% lower absenteeism
Show 59% lower turnover in high-turnover organizations
their contributions demonstrate significantly higher engagement levels.
Effective approaches include:
• Timely, specific recognition: Acknowledge achievements promptly with details about impact.
• Peer-to-peer recognition: Empower colleagues to recognize each other's contributions.
• Values-based recognition: Tie recognition to organizational values to reinforce culture.
• Recognition training for managers: Equip leaders with skills to provide meaningful recognition.
Psychological safety—the belief that one can speak up, take risks, and be vulnerable without fear of negative consequences—creates the foundation for engagement.
Effective approaches include:
• Modeling vulnerability: Leaders demonstrate openness to feedback and willingness to admit mistakes..
• Normalizing constructive dissent: Actively encourage diverse perspectives and respectful challenge.
• Learning from failure: reat mistakes as learning opportunities rather than occasions for blame.
• Regular pulse checks: Systematically measure psychological safety across teams.
Google's Project Aristotle found psychological safety to be the single most important factor in highperforming teams.
The manager-employee relationship significantly influences engagement. As the saying goes, "People don't leave companies; they leave managers."
Effective approaches include:
• Regular meaningful one-on-ones: Conduct structured but personalized check-ins focused on support rather than surveillance.
• Coaching-oriented leadership: Train managers to ask powerful questions rather than simply providing answers.
• Strengths-based management: Focus on leveraging employees' natural talents rather than fixating on weaknesses.
• Manager selection based on people skills: Choose managers for their ability to lead people, not just technical expertise.
According to Gallup, managers account for at least 70% of the variance in employee engagement scores across business units.
Supporting employees' well-being both inside and outside work creates sustainable engagement.
Effective approaches include:
• Flexible work arrangements: Offer options for when, where, and how work gets done.
• Results-oriented work environments: Focus on outcomes rather than hours worked.
• Comprehensive well-being programs: Address physical, mental, financial, and social well-being.
• Recovery periods: Build in opportunities for rest and renewal after intense work periods.
Microsoft's research found that 87% of employees report being more productive when given flexibility in how they work.
Despite best intentions, many engagement initiatives fall short. Understanding common pitfalls can help organizations avoid wasting resources on ineffective approaches.
Many organizations mistakenly equate engagement with perks like ping-pong tables, free snacks, or office happy hours. While these amenities might create momentary satisfaction, they rarely drive sustainable engagement.
Why it fails:
• Perks don't address fundamental human needs for meaning and growth.
• The novelty effect wears off quickly.
• Surface-level interventions can't compensate for deeper organizational issues.
Many organizations mistakenly equate engagement with perks like ping-pong tables, free snacks, or office happy hours. While these amenities might create momentary satisfaction, they rarely drive sustainable engagement.
Many organizations conduct annual engagement surveys but fail to take meaningful action on the results.
Why it fails:
• Creates survey fatigue and cynicism when employees don't see changes.
• Annual cadence is too infrequent to address emerging issues.
• Generic company-wide initiatives often miss team-specific concerns.
Standardized engagement initiatives often miss the mark because engagement drivers vary significantly across demographics, roles, and individuals.
Why it fails:
• Different generations may prioritize different aspects of work.
• Remote workers have different engagement needs than in-office employees.
• Cultural differences influence what motivates people.
Standardized engagement initiatives often miss the mark because engagement drivers vary significantly across demographics, roles, and individuals.
While well-intentioned, mandatory fun activities and prescribed team building can backfire, creating resentment rather than connection.
Why it fails:
• Ignores individuals' preferences and comfort levels.
• Adds pressure to socialize outside work hours.
• Often feels inauthentic and contrived.
A study in the Journal of Business Research found that forced social events can increase workplace anxiety and actually reduce cohesion in teams.
While fair compensation is important, organizations often over rely on financial incentives to drive engagement.
Why it fails:
• Creates transactional relationships rather than emotional commitment.
• Effectiveness diminishes over time as expectations increase.
• Fosters internal competition rather than collaboration.
According to Harvard Business Review research, intrinsic motivators like autonomy, mastery, and purpose drive sustainable engagement more effectively than extrinsic rewards.
Many organizations seek engagement while maintaining rigid hierarchies and decision-making processes.
Why it fails:
• Creates frustration when employees care deeply but can't influence outcomes.
• Signals distrust in employees' judgment and capabilities.
• Undermines autonomy, a core driver of intrinsic motivation.
A 2023 McKinsey study found that organizations with high empowerment scores demonstrate 26% higher productivity and 32% higher engagement than those with traditional command-and-control structures.. Your team is essential to the success of your business!
Implement some of these strategies today and see the results for yourself!
By Jordan Woods
Empowered by Ladyboss Lifestyle
In the heart of Mandan, North Dakota, Brittany Kennedy is redefining what it means to be a small business owner. As coowner of Copper Dog, a cozy coffee and waffle shop, Kennedy is not just serving breakfast, she’s serving her community. With a background in business and marketing, a passion for entrepreneurship, and a strong sense of family and local pride, Kennedy is creating something both delicious and impactful.
“I’ve always had that adventurous, thinkoutside-the-box personality,” Kennedy said. Though she studied business and marketing, her leap into waffles and coffee wasn’t necessarily part of the plan. “I always knew I wanted to own a business and be part of the community, but I didn’t know it would be a coffee and waffle shop.”
That entrepreneurial leap took shape in July 2019, just months before the COVID-19 pandemic took over. Despite the rocky timing, Kennedy and her mother, who coown the business, pushed forward, leaning heavily on their shared work ethic and resilience. “It’s definitely been a lot of learning curves, but we’ve really enjoyed the venture so far,” says Kennedy.
Copper Dog may have started as a waffle
and coffee shop, but it has since grown into a multifaceted space that includes a kids’ mini gym and even a batting cage. “We initially had what we thought was extra space,” Kennedy said. “We weren’t sure what to do with it – maybe a boutique? But then it all just fell into place.”
Kennedy and her mother both have backgrounds in gymnastics and with local facilities at capacity, they saw an opportunity. “We wanted something active for kids, something that wasn’t a screen,” she said. “So we built the mini gym and started offering classes, birthday parties, and open play times.”
The batting cage also came from community needs and personal ties, with baseball running in the family. Kennedy and her husband previously worked for the Minnesota Twins, and their son now plays as well. “A lot of what we do just ties back to who we are,” she said.
Like many business owners, Kennedy has faced staffing challenges, especially working with younger employees. “But that’s also been one of the most rewarding parts,” she said. “We’ve had kids who started with us at 15 and who have now grown into leadership roles within our company.”
Another ongoing challenge is balancing affordability with rising costs. “We want to be a place where families can come and not feel like they’re spending half a paycheck,” Kennedy said. “It’s never been about making tons of money. We want to be accessible.”
Though Kennedy and her mother are the official owners, Copper Dog is very much a family venture. “We bought the building, it was an old bookstore, and completely renovated it with help from family,” she said. Her mother oversees the gym, while Kennedy handles much of the business strategy.
“My dad always talks about legacy,” she said. “We want to leave something behind that makes our community better.”
Kennedy’s message to other women considering entrepreneurship is clear: “Just jump in.” She speaks from experience. When Copper Dog was opening, she was undergoing IVF and attending grad school. “There’s never going to be a perfect time. You just have to go for it and make it work.”
That blend of determination and optimism is evident in everything she does. “We’ve even started a nonprofit,” she said. “It’s still in its early stages, but we’re always thinking about what more we can do.”
Kennedy envisions expanding Copper Dog and its gym concept to other communities. “We’d love to replicate the model somewhere else, but we want it to be the right space, the right fit.”
She also hopes to maintain the core of what Copper Dog represents: community, family, and a safe, welcoming space for everyone. “We want people to come in and feel like it’s their place too. Loud kids? No problem. That’s what we’re here for,” Kennedy said.
Outside of Copper Dog and her full-time job with Delta Airlines, Kennedy stays active with her family. “We’re a very busy family,” she said. “We do travel baseball, running, and love time on the river in the summer.”
With her energy, entrepreneurial spirit, and deep sense of community, Brittany Kennedy is a woman you should know. She proves that with a little vision, a lot of heart, and some really good coffee, you can build something truly amazing.
By Michael Danielson, Veterans Business Outreach Specialist
The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.
INtoday's fast-paced, digitally driven world, small businesses face numerous challenges from competing with larger corporations to adapting to changing consumer behaviors. Among the most significant opportunities available to small business owners today is the use of e-commerce. E-commerce, or electronic commerce, involves buying and selling goods or services over the internet and has rapidly become a cornerstone of business strategies worldwide. With more consumers shopping
online than ever before, leveraging ecommerce has become crucial for small businesses aiming to thrive in an increasingly competitive marketplace.
Historically, small businesses were often limited by geography. A local bakery could only serve its community, or a small clothing boutique could only attract customers within a certain radius. However, the rise of ecommerce has transformed this model. The internet has provided small businesses with access to a global marketplace that was once reserved for large corporations with significant resources.
Today, small businesses can reach consumers anywhere in the world with just a few clicks. Whether it’s a handcrafted jewelry maker in a small town or a local startup selling organic skincare products, ecommerce platforms allow them to promote their products to an expansive audience. As a result, small businesses can diversify their customer base, increase sales opportunities, and mitigate the risk of relying on a local market alone.
Ecommerce also offers significant cost advantages compared to traditional brick and mortar businesses. Opening and maintaining a physical store involves numerous expenses that include rent, utilities, employee wages, inventory management, and more. For many small businesses, these costs can be overwhelming, especially when they are just starting out or operating with limited capital.
An online store eliminates many of these overhead expenses. Ecommerce platforms such as Shopify, WooCommerce, and Etsy provide cost-effective solutions for small businesses to set up and manage their online stores. These platforms often come with built-in features such as payment gateways, inventory management, and marketing tools, reducing the need for expensive infrastructure or specialized technical knowledge.
Moreover, running an online store can streamline operations. Automation tools for inventory, customer service (such as chatbots), and order processing help business owners save time and focus on more strategic aspects of growth. As a result, small businesses can operate more efficiently, pass on cost savings to customers, and reinvest in their growth.
Consumer behavior has dramatically shifted in recent years. The digital age has transformed how people shop, with many preferring the convenience and ease of purchasing products online. According to a 2021 report by the U.S. Census Bureau, ecommerce sales in the United States grew by over 30% from 2020 to 2021 and are expected to grow by another 35% by 2027, illustrating the increasing preference for online shopping.
For small businesses, not embracing ecommerce means missing out on this substantial consumer base. Today’s tech-savvy consumers expect seamless online shopping experiences, easy payment options, and fast
delivery services. In fact, research has shown that nearly 80% of shoppers research products online before making a purchase, even if they ultimately buy in-store. This means that a strong ecommerce presence is no longer a luxury but a necessity for small businesses to remain competitive.
Small businesses that choose not to use ecommerce may also be perceived as outdated or lacking credibility in the eyes of potential customers. A professional-looking online store, active social media presence, and positive online reviews can significantly enhance a business's reputation and increase trust with consumers. These digital touchpoints help small businesses appear more credible and accessible, which is particularly important in a world where trust and convenience are paramount.
One of the most powerful aspects of ecommerce is the ability to build strong customer relationships through personalization.
Ecommerce platforms provide businesses with valuable data on customer preferences, browsing habits, and purchase history. By analyzing this data, small businesses can create tailored marketing strategies and personalized shopping experiences that increase customer loyalty.
For example, many ecommerce platforms enable businesses to send personalized email campaigns, recommend products based on past purchases, and offer discounts or promotions to repeat customers. These targeted efforts not only increase the likelihood of repeat sales but also foster a sense of connection between the business and its customers.
Additionally, ecommerce allows for easy customer interaction. Small businesses can use social media channels, live chat functions, and customer reviews to engage with their audience directly. This twoway communication strengthens customer relationships and enhances brand loyalty, which is particularly important for small businesses that rely on word-ofmouth and repeat business to grow.
While having a strong ecommerce presence is essential, small businesses can further enhance their reach by expanding to multiple sales channels. Multichannel selling involves using various platforms, both online and offline, to market and sell products. For instance, a small business might sell products through its own website, as well as through third-party platforms like Amazon, eBay, or social media networks like Instagram and Facebook.
By diversifying sales channels, small businesses can tap into different customer segments and reach buyers who may not visit their website directly. This strategy also helps mitigate risks associated with relying on a single platform, such as changes in policies or algorithms that could impact visibility and sales.
Social media platforms have become powerful sales tools. With social commerce, small businesses can sell products directly through platforms like Instagram and Facebook, using features such as “Buy Now” buttons, shoppable posts, and live shopping events. This level of integration provides a seamless shopping experience, where customers can learn about products and make purchases without ever leaving the social media platform.
In the world of ecommerce, simply having an online store is not enough. Driving traffic to the website and ensuring that potential customers can easily find the business online is essential for success. Search Engine Optimization (SEO) and digital marketing strategies are crucial for increasing visibility and attracting new customers.
SEO involves optimizing the content and structure of a website so that it ranks higher in search engine results, making it more likely that
customers will find the site when searching for relevant products or services. For small businesses, SEO is a cost-effective way to boost website traffic without relying on expensive paid advertising. By focusing on keywords related to their products, optimizing product descriptions, and publishing engaging content, small businesses can improve their online visibility and drive more organic traffic to their site.
Additionally, digital marketing channels such as email marketing, pay-per-click (PPC) advertising, and social media campaigns can help businesses reach new audiences, promote special offers, and encourage repeat sales. The ability to track the effectiveness of digital marketing efforts in real-time allows small businesses to make datadriven decisions and adjust their strategies for maximum impact.
As technology continues to evolve, so too does the e-commerce landscape. Mobile commerce (m-commerce) is rapidly becoming the preferred shopping method for many consumers. According to a 2021 report by Statista, more than half of all ecommerce sales worldwide were made via mobile devices. Small businesses must ensure that their websites are mobile optimized to accommodate this growing trend and provide
customers with seamless shopping experiences on smartphones and tablets.
Moreover, advancements in artificial intelligence (AI) are revolutionizing ecommerce by enabling personalized recommendations, chatbots for customer service, and even virtual try-on experiences. Small businesses can leverage AI-powered tools to enhance customer interactions, improve sales conversions, and streamline operations.
The rise of ecommerce has leveled the playing field for small businesses, allowing them to compete with larger corporations, reach global markets, and operate more efficiently. In an increasingly digital world, ecommerce is not just a passing trend but a vital tool for survival and growth. Small businesses that embrace ecommerce can build stronger customer relationships, reduce costs, and stay relevant in a competitive marketplace.
While the challenges of starting and maintaining an online store are not insignificant, the benefits far outweigh the risks. From access to a global customer base to cost savings, improved customer engagement, and the ability to adapt to changing market trends, ecommerce presents countless
opportunities for small businesses to thrive. In short, the future of small business is digital, and those who embrace ecommerce will be better positioned to succeed in the years to come.
Small businesses that embrace ecommerce will not only survive but flourish in an era of digital transformation, turning what may seem like a daunting challenge into a stepping stone toward success.
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