TEDx Fargo 2025: Where Every Thread Tells a Story
From Field To Fork
From Start To Success: Navigating The Stages Of Small Business Growth
The Indispensable Role Of SBA Advisors In Local Business Communities
The Right, Wrong Or Neither Side Of The River?
Cash Flow Planning For a Sustainable Business
Planting The Seeds Of Success
How To Setup a B Corp
Protecting
Women
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Mike Dragosavich
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Kim Cowles
Ty Betts
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We always hear that the people are what make the Fargo-Moorhead community great. So, why not meet them? Each month we cover a different topic led by local voices. We meet advocates, experts, and people just like you!
meetfargo.com /meetfargo @meetfargo @meetfargo
Growth Leaders is one of Spotlight's annual publications dedicated to showcasing our local companies and the services they bring to the Fargo-Moorhead area.
Bison Illustrated is your number one source for all of the behind-the-scenes action inside the North Dakota State University Athletic Department.
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You may already be familiar with our Faces of Fargo-Moorhead-West Fargo publication which we publish once per year in order to highlight the faces behind all of the great businesses in the community.
Future Farmer is our farming publication which brings great tech-focused content to readers across North Dakota and Minnesota.
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Are you in need of a new career? The Great Places to Work Fargo-MoorheadWest Fargo Annual Career Guide highlights amazing businesses in the area that provide great growth opportunities, benefits, and more!
By Mark Culpepper, Director of
s the weather turns warmer, the appeal of outdoor events amplifies! From dynamic concerts and community festivals to significant moments like ribboncutting ceremonies, we want to help. Bringing these visions to life effectively hinges on careful planning and the right technical support. At Livewire, we specialize in providing seamless lighting, sound, and video solutions tailored to the unique demands of outdoor gatherings.
Let's consider some fundamental aspects that contribute to a successful and memorable outdoor event.
A core consideration is power management. Supplying reliable and sufficient power is key—not just for your great show, but it can be make-or-break for your event’s vendors across food and beverage, ticketing, air-conditioned restrooms, and retailers. Don't underestimate the specific power needs of outdoor setups: ensure you have the headroom you need!
Livewire’s power prowess will ensure you have exactly what’s required for your event, accurately assessing your event’s equipment
demands and delivering dependable, appropriately scaled power solutions, often essential when permanent infrastructure isn't available.
Equally important is a strong focus on safety. Creating a secure environment for both your attendees and your crew is paramount. Across concept, planning, setup, show, and teardown, Livewire’s knowledgeable team can contribute best practices across safety and security, from inclement weather, to attendee safety, and how to best implement local law enforcement and security teams alongside the fast pace of live events.
Demonstrating inclusivity through accessibility is another key consideration. Thoughtful, early planning in this area ensures all attendees can fully engage with the event. Livewire can advise on and integrate solutions such as ramps, designated viewing areas, and appropriate audiovisual assistance to create a welcoming experience for everyone.
Outdoor events inherently involve navigating the weather. Proactive planning with robust contingency measures is essential. Livewire is
experienced in working with (and in!) the elements, and can offer valuable guidance on equipment placement, protective measures, and backup strategies to help ensure your event proceeds smoothly, regardless of the forecast.
The expertise and professionalism of your live event vendors are invaluable assets. Livewire’s seasoned staff brings years of practical experience in outdoor event production, from small farmers’ markets to major festivals, weddings, funerals, and corporate meetings and celebrations. We handle the technical intricacies with precision and care, allowing you to focus on the broader aspects of your event and the experience of your guests.
If you’re in the planning stages of an outdoor event and require dependable, professional lighting, sound, video, or power support, Livewire offers comprehensive and customized solutions. Contact us today to discuss how our expertise can contribute to the success of your event.
Contact Livewire today to elevate your event experience!
Brand identity is the combination of tangible and intangible elements that work together to represent the message your company wants to convey.
Including:
Your company’s logo
Your company’s design elements
Your company’s voice and vocabulary
Your company’s values
Your company’s mission
The customer’s perception of the company
A strong brand identity fosters meaningful connections that leave a lasting impression on your customers.
When done correctly, a strong brand identity will…
Put a face to your company
Build credibility
Support your mission
Generate new customers
Maintain past customers
Make you memorable
What are the best practices for maintaining brand consistency across printed materials and signage?
It's important to keep your brand consistent everywhere, from your website all the way down to your email signature.
Brand guidelines
Color consistency
Consistent typography
Quality over quantity
How does consistent signage build a cohesive brand identity?
Signage can help build your brand identity in a few different ways, including:
When logos, fonts, colors and messaging are consistent across all signage and graphics (interior & exterior) it becomes easier for your brand to be recognizable at a glance.
Based on your target audience and the message your brand conveys; you can choose signage and graphics that reflect a similar tone—whether that’s modern and professional or colorful and playful.
Creates a Seamless Customer Experience
Consistency creates a unified experience. It tells customers they’re in the right place and that your brand is thoughtful, professional, and reliable.
How can well-designed signage impact how customers perceive the professionalism of my brand?
Signage reflects brand quality. Having professional signage shows that you are reliable and trustworthy.
Example:
Luxury brands benefit from displaying their signage in premium materials such as brushed aluminum for a sleeker, more sophisticated look, whereas a more playful brand might opt for wall graphics that showcase its personality.
How can I ensure my signage evolves with my brand without losing consistency?
Build signage from a strong foundation of brand guidelines.
Update guidelines when your brand evolves (e.g., logo refresh or new color palette).
Apply the updated brand direction consistently across all signage.
Clearly define core brand elements, including: Colors Fonts Logos Tone of voice Design style
From
the April 2024 issue of Fargo INC!, we took a look at artificial intelligence and highlighted how companies were adopting it, how local businesses were developing their own AI tools, and how the broader ecosystem was shifting. At the time, it felt like we were standing at the edge of something massive. A year later, we know we were.
Since that issue hit stands, the pace of AI innovation has accelerated beyond what many experts predicted. In spring 2024, most businesses were just beginning to experiment with tools like ChatGPT, image generators, and basic workflow automations. Fast forward to today, and we’re seeing entire departments restructured around AI-enhanced processes. Marketing teams are
deploying personalized content at scale, customer service reps are working hand-in-hand with AI copilots, and startups in Fargo are building AI-first platforms from the ground up.
We’ve also seen major changes in public perception. In 2024, AI was still met with hesitation by some. In 2025, it’s increasingly viewed as essential, albeit still controversial. Business leaders are asking smarter questions—not “Should we use AI?” but “How can we use it responsibly and competitively?”
The AI conversation is no longer about potential. It’s about implementation. And here in North Dakota, that implementation is happening faster.
roviding fast, roundthe-clock customer support is a challenge for small teams. AIpowered customer service tools help companies respond quickly and professionally without hiring armies of agents.
AI tools for chatbots and instant customer support have grown significantly, each with its unique features, strengths, and limitations. Below is an expanded overview of some leading tools, highlighting their descriptions, pros, and cons:
Dialogflow is a conversational AI platform by Google that uses natural language processing to create engaging conversational experiences. It is widely used for chatbots, voice apps, and virtual assistants.
Pros:
» Easy to use, intuitive interface
» Strong natural language understanding capabilities
» Excellent integration with Google Cloud services
» Robust multi-language support
Pros:
Cons:
» Costs can escalate with increased usage
» Limited control over data security and privacy compared to open-source options
IBM Watson Assistant is an advanced AI-powered virtual assistant designed for large enterprises. It excels in providing sophisticated, context-aware conversational experiences across multiple platforms and applications.
Cons:
» Highly sophisticated NLP capabilities
» Excellent scalability for enterprise applications
» Strong integration capabilities across multiple channels
» Steep learning curve for beginners
» Pricing can be expensive, especially for small businesses
Amazon Lex is a fully managed AI service by AWS for building conversational interfaces into applications. It integrates smoothly with Amazon's vast array of cloud services and is particularly strong in voice-enabled applications.
Pros:
» Seamless integration with AWS ecosystem
» Good scalability and reliability
» Pay-as-you-go pricing model
Cons:
» Less intuitive user interface compared to competitors
» Limited built-in analytics and reporting features
Microsoft Azure Bot Service provides a robust framework for building, testing, and deploying intelligent bots. It supports a wide range of chatbot and conversational AI scenarios, deeply integrated with Azure’s powerful cloud infrastructure.
Pros:
» Comprehensive development tools and integration with Azure services
» Strong enterprise-level security and compliance
» Flexibility with multiple bot frameworks
Pros:
Cons:
» Complex setup and management can be challenging for smaller teams
» Higher pricing tiers required for advanced features
ManyChat is a popular chatbot builder designed specifically for small and mediumsized businesses. Its drag-and-drop interface simplifies the process of creating bots, particularly for platforms like Facebook Messenger and Instagram.
Cons:
» User-friendly, drag-and-drop builder suitable for non-technical users
» Strong integration with platforms like Facebook Messenger and Instagram
» Cost-effective pricing, especially for smaller businesses
» Limited scalability for complex chatbot requirements
» Less effective for sophisticated natural language processing tasks
Tidio offers simple, intuitive chatbot solutions targeted toward small businesses seeking immediate customer support capabilities. It combines live chat, chatbots, and email marketing into a single platform.
Pros:
» Simple and quick setup
» Excellent for small businesses looking for instant chat and customer support
» Affordable pricing plans
Cons:
» Basic NLP capabilities compared to enterprise solutions
» Limited integrations with complex business systems
Rasa is an open-source conversational AI framework allowing developers complete flexibility and control in building sophisticated chatbots and virtual assistants. It is known for its advanced machine learning capabilities and customization options.
Pros:
» Complete control over data security and privacy
» Highly customizable NLP framework
» Excellent for developers with advanced technical skills
Cons:
» Significant technical expertise required for implementation
» Complex and resource-intensive initial setup
AI tools designed for agent assistance and workflow automation are transforming operational efficiency across industries.
UiPath is a leading Robotic Process Automation (RPA) platform that automates repetitive tasks, enabling employees to focus on strategic work.
Pros:
» User-friendly drag-and-drop interface
» Strong integration capabilities
» Comprehensive analytics and reporting features
Cons:
» High costs for enterprise-level deployments
» Complexity in advanced workflow setups
DID YOU KNOW?
Integrating AI into customer service can significantly enhance both efficiency and customer satisfaction. AI-powered tools such as chatbots and virtual assistants automate routine inquiries, enabling customers to receive instant, 24/7 support and freeing human agents to focus on more complex issues.
Automation Anywhere provides a cloud-native RPA platform focused on automating complex business processes with AI-driven bots.
Pros:
» Robust AI-powered bot capabilities
» Extensive marketplace for pre-built automation solutions
» Excellent scalability options
Pros:
Cons:
» Relatively steep learning curve
» Licensing structure can be costly for small businesses
Salesforce Einstein is an AI-powered assistant integrated into Salesforce CRM, designed to streamline sales, marketing, and customer support tasks.
» Seamless integration within the Salesforce ecosystem
» Advanced predictive analytics capabilities
» User-friendly dashboards and reports
Pros:
Cons:
» Limited usefulness outside Salesforce environments
» Requires significant data volume to effectively leverage insights
ServiceNow Virtual Agent automates customer support workflows, providing selfservice capabilities that improve resolution times and user satisfaction.
» Excellent integration with ServiceNow's IT and customer support modules
» Robust conversational AI capabilities
» Strong automation for repetitive customer service tasks
Cons:
» Complexity in initial setup and deployment
» Limited flexibility in customizing certain workflows
Pros:
Zendesk Answer Bot leverages AI to automatically respond to customer queries, deflecting tickets and supporting agents by providing relevant solutions.
» Quick integration with Zendesk’s customer service platform
» Efficient at handling common support queries
» Easily scalable with growing support volumes
Cons:
» Less effective for handling complex, nuanced inquiries
» Performance highly dependent on knowledge base accuracy
Workato is an intelligent automation platform that combines integration and workflow automation across numerous business applications.
Pros:
» Wide range of application integrations
» Strong workflow customization capabilities
» User-friendly, no-code automation setup
Cons:
» Can become costly with extensive usage
» Complexity arises with advanced integrations and workflows
Local Option: Chipp.ai
Chipp.ai is a no-code platform founded in 2023 in Fargo, ND, that enables individuals and businesses to build, customize, and deploy AI applications—such as chatbots and virtual assistants—without needing programming skills. It allows users to train AI agents on their own data, including documents and videos, and deploy them across platforms like websites, Slack, and WhatsApp, with full customization for branding and integration.
Designed for use cases like customer support, lead generation, and knowledge management, Chipp.ai offers both a free tier and a $29/month Pro plan with advanced features. The company has raised $800,000 in pre-seed funding from investors like M25, Cambrian, and gener8tor, and received a $400,000 LIFT loan from the state of North Dakota. With over 2,000 users, Chipp.ai also supports a growing community through tutorials, a Substack blog, and educational workshops, all aimed at democratizing access to practical AI tools.
Q: How have your views on AI changed over the past year? Anything unexpected you’ve learned?
A: Great question. I think I underestimated how slow adoption would be, despite how well the tools work. It’s not a tech problem—it’s a change management problem. Or, if I want to be spicy, it’s a leadership readiness problem. People need to be given the time and space to explore AI, and many leaders aren’t providing that.
Q: Do you think AI is replacing jobs or creating opportunities?
A: For entry-level jobs, it’s tricky. If someone doesn’t have any specialized skills yet, they’re not better than AI—so who gives them a chance? But I also see AI creating new jobs. It empowers more people to build software, which increases the need for designers, developers, and more. I’m bullish on the pie getting bigger.
Q: Why do you think AI adoption is slow in businesses, despite high personal use?
A: Almost 50% of Americans use AI weekly, yet only 7% of businesses claim they do—which is obviously false. The issue is lack of horizontal sharing. People are quietly using AI but not sharing with colleagues. Maybe they want an edge, or maybe they’re scared. I always say, “FOMU is greater than FOMO”—the fear of messing up is stronger than the fear of missing out. Companies should host lunch-and-learns to encourage open conversation about AI use.
Q: What excites you most about AI in 2025?
A: It’s so much easier to get started now. The tech is way ahead of the
user interfaces, which means we still have 5–10 years of UI development to unlock its full potential. AI should act more like a teammate, not just a sidebar helper. It’s not just about saving time—it should help people take moonshots, not just speed up mundane tasks.
Q: What tools are you currently using for AI workflows?
A: I’m still using Chipp, ChatGPT, Perplexity, Gamma, PDF.ai, and Brain. I’ve added Firecrawl for scraping websites and Descript, which lets me edit videos via text. I also use HeyGen, which creates AI-generated videos of me in other languages for global audiences. It’s especially useful for training content in different languages.
Q: Do you use AI to repurpose your content?
A: Yes. I start by recording a video, and then AI helps me turn it into social media posts, blog posts, emails—you name it. AI is the world’s best cover band. If you give it original input, it’ll do the rest.
Q:What’s your take on video generation tools like Sora?
A: Sora is good, but not great yet. You might get a 15-second video—it’s more for B-roll than full productions. Google’s video generation is probably the best, but it’s still early days.
Q: How do you maintain trust with your audience while using AI-generated content?
A: Use tools like Chipp that are trained on your own knowledge or brand. That makes the output personal. I also recommend the “AI sandwich”: human input, AI assistance, then human revision. If
the content is rooted in your voice and values, people will trust it.
Q: What’s the most overhyped and underhyped use of AI right now?
A: Overhyped? Fully autonomous workflows. Those “no-marketerneeded” claims don’t reflect real-life workflows. What works is a human conductor with AI as a powerful assistant.
Underhyped? Deep research. Using AI to explore competitors, pricing, trends, and more—complete with footnotes—is incredibly powerful and saves hours.
Q: Is there anything new happening with Chipp that wasn’t covered in your last interview?
A: Yes—we’re launching white-label Chipp. Businesses will be able to create private versions of ChatGPT tailored to their brand, with custom voice, apps, and secure cloud hosting. We’re also rolling out voicebased interaction, so users can talk to Chipp naturally.
Q: Any final thoughts about the future of AI?
A: AI usage and quality are both growing exponentially. The assumptions people have today will quickly become outdated. We’re also seeing specialization in language models—soon there’ll be a model just for legal, just for tax, just for scientific research. The generalpurpose models will always be around, but the real magic will come from specificity.
Learn more about Chipp.AI by visiting their website!
I-powered graphic design and media tools are transforming creative processes by automating complex tasks, enhancing creative capabilities, and significantly boosting productivity. Here's a comprehensive overview of prominent AI-driven tools in graphic design and media, complete with detailed descriptions, pros, and cons:
Adobe Sensei integrates AI into Adobe's Creative Cloud applications, automating complex design tasks such as image editing, object removal, and content-aware fills.
Pros:
» Deep integration across Adobe’s extensive suite of design tools
» Powerful automated editing and content-aware functionalities
» Significantly accelerates creative workflows
Cons:
» Requires subscription to Adobe Creative Cloud
» Complex learning curve for beginners
Canva leverages AI to simplify graphic design through intuitive recommendations, automated resizing, content suggestions, and advanced editing features.
Pros:
» User-friendly and accessible even for beginners
» Wide range of templates and intuitive design suggestions
» Cost-effective with a comprehensive free version
Pros:
Cons:
» Limited functionality for professional, highly customized design tasks
» Advanced features require subscription plans
DeepArt utilizes neural networks and AI to transform photos and images into artistic pieces resembling various painting styles and artworks.
» Easy to use, producing high-quality artistic transformations
» Unique creative outputs ideal for artists and designers
» Quick processing for rapid creative experimentation
Cons:
» Limited practical applications beyond artistic experimentation
» Limited control over detailed adjustments
Remove.bg employs AI to automatically remove backgrounds from images quickly and accurately, streamlining image editing workflows.
Pros:
» Highly accurate background removal
» Fast processing suitable for bulk operations
» Easy integration with other design tools
Cons:
» Less effective with complex image backgrounds
» High-resolution outputs available only in paid plans
RunwayML is an AI-powered creative toolkit enabling designers and media professionals to utilize machine learning models for various creative projects, including video editing, image generation, and animation.
Pros:
» Extensive library of powerful AI models
» Versatile applications across multiple media types
» User-friendly interface and extensive tutorials
Pros:
Cons:
» Performance dependent on the quality and specificity of training data
» Advanced functionalities require premium subscription
Descript
Descript integrates AI for audio and video editing, including transcription, voice cloning, and seamless editing workflows, significantly simplifying content creation.
» Powerful audio and video editing tools
» Accurate transcription and voice synthesis capabilities
» Ideal for podcasters, video creators, and multimedia producers
Cons:
» Premium features require subscription upgrades
» Voice synthesis quality varies depending on input data
Adobe Photoshop’s AI tools offer significant benefits by streamlining complex editing tasks, enhancing creative possibilities, and improving workflow efficiency. With features like Generative Fill and Generative Expand, users can add, remove, or modify image elements using simple text prompts, allowing for seamless edits that blend naturally with the original photo. AI-driven tools such as Content-Aware Fill and Neural Filters automate traditionally time-consuming processes-like object removal, background replacement, and portrait retouching-making them achievable in seconds rather than hours. These tools not only save time but also enable highly precise selections and realistic enhancements, even for intricate details, empowering both beginners and professionals to achieve professional results with less manual effort
"AI can be controversial, especially for graphic designers. I never use AI as a replacement for design, but it can be a helpful tool. Adobe has several AI features that can be useful, such as the generative expand tool in Photoshop. I use this tool for photos that are closely cropped or need a bit more to fit a design or layout. The generative fill feature is handy for quickly removing or editing unwanted aspects of an image. I also use Neural filters or AI enhancement tools for images that are low quality to help improve images overall. These tools can be hit or miss, but I have found that they are helpful for making small changes fast."
- Ty Betts, Graphic Designer, Spotlight
Selecting the right AI-driven tool for graphic design and media depends on your specific creative needs, technical proficiency, desired outcomes, and available budget. Evaluating each tool's distinct capabilities carefully ensures optimal creativity, productivity, and effectiveness in your creative workflows.
I-powered tools in software development are significantly enhancing developer productivity, streamlining code quality assurance, and optimizing overall software lifecycle management. Here's a detailed overview of notable AI-driven tools for software development, including descriptions, pros, and cons:
GitHub Copilot, powered by OpenAI, is an AI-driven pair programming tool that suggests code snippets and automates coding tasks directly within the development environment.
Pros:
» Accelerates coding with real-time code suggestions
» Supports multiple programming languages
» Seamlessly integrates with popular IDEs like Visual Studio Code
Pros:
Cons:
» Suggestions may require careful validation
» Can occasionally produce inefficient or insecure code
DeepCode uses AI and machine learning to automatically review code, identify bugs, suggest improvements, and enhance overall software quality.
» Effective automated code review and analysis
» Strong detection of vulnerabilities and potential issues
» Supports various languages and integrations
Pros:
Cons:
» Dependent on quality and quantity of training data
» False positives can occasionally hinder efficiency
TabNine provides AI-powered autocompletion for multiple coding languages, significantly enhancing coding speed and efficiency for developers.
» Robust autocompletion capabilities
» Compatible with multiple languages and development environments
» Improves coding speed considerably
Cons:
» May suggest less optimal solutions for specialized code scenarios
» Premium features require subscriptions
Kite is an AI-driven coding assistant that helps developers write code faster by suggesting autocompletions, documentation lookup, and error detection.
Pros:
» Excellent integration within coding environments
» Strong machine learning-driven suggestions
» Helpful real-time documentation lookup
Pros:
Cons:
» Limited language support compared to competitors
» May occasionally produce inaccurate or irrelevant suggestions
Amazon CodeGuru leverages machine learning to automate code reviews and optimize application performance by detecting issues and recommending improvements.
» Effective identification of performance bottlenecks and issues
» Seamless AWS integration
» Comprehensive recommendations and insights
Pros:
Cons:
» Higher costs associated with usage-based pricing
» Initial learning curve for optimal use
Codacy provides automated code reviews using AI to identify code quality issues, ensuring compliance with coding standards and best practices.
» Supports multiple programming languages and frameworks
» User-friendly dashboard and reporting
» Effective continuous integration (CI) capabilities
Cons:
» Limited flexibility for complex custom rules
» Pricing can become expensive at scale
I-driven tools for operations and workflow automation help streamline complex processes, increase efficiency, and enhance accuracy across various business functions. Here’s an overview of notable AI-powered operational and workflow automation tools, complete with detailed descriptions, pros, and cons:
UiPath provides robotic process automation (RPA) solutions that automate repetitive, rules-based tasks across different operational processes.
Pros:
» User-friendly drag-and-drop workflow automation
» Comprehensive integration capabilities
» Scalable across enterprise environments
Pros:
Cons:
» High implementation costs at scale
» Complexity increases significantly with sophisticated workflows
Automation Anywhere combines RPA with AI capabilities, enabling the automation of complex processes and significantly improving productivity.
» Powerful AI-driven bots for complex task automation
» Extensive marketplace of ready-to-deploy solutions
» Strong analytics and reporting
Cons:
» High costs, especially for smaller businesses
» Initial setup and learning curve can be challenging
Blue Prism leverages AI and machine learning for automating complex operational workflows, primarily targeting enterprise-level organizations.
Pros:
» Robust enterprise-level scalability
» High reliability and security
» Strong audit capabilities
Cons:
» High initial cost and ongoing maintenance
» Requires significant technical expertise for implementation CONTINUED
Zapier enables easy workflow automation by connecting various apps and services, automating repetitive tasks without extensive coding.
Pros:
» Easy-to-use, intuitive setup
» Extensive integrations with numerous applications
» Ideal for small and medium-sized businesses
Cons:
» Limited capabilities for complex or custom workflows
» Advanced features require premium pricing
Workato offers intelligent automation and integration capabilities, ideal for creating complex workflows between various enterprise applications.
Pros:
» Extensive app integration capabilities
» Strong workflow customization and management features
» Robust, scalable for enterprise needs
Pros:
Cons:
» Complexity in advanced scenarios
» Pricing can escalate quickly based on usage
Microsoft Power Automate helps businesses create automated workflows across Microsoft and third-party applications, streamlining various operational tasks.
» Strong integration within the Microsoft ecosystem
» Intuitive interface and setup
» Good scalability for businesses of varying sizes
Cons:
» Advanced capabilities require technical proficiency
» Limitations in integrations outside Microsoft products
Choosing the ideal AI-powered operational and workflow automation tool depends heavily on your organization's complexity, technical skillset, budget, and specific operational requirements. Careful consideration of each tool’s strengths and weaknesses ensures optimal efficiency and operational improvement.
I tools for sales and CRM have significantly transformed how businesses manage customer relationships and optimize sales processes. Here's an overview of prominent AI-powered sales and CRM tools, including detailed descriptions, pros, and cons:
Relevance AI is a no-code platform that empowers businesses to build and deploy AI agents for automating tasks across sales, marketing, and customer support. Its capabilities include predictive lead scoring, sales pipeline management, and customer insights, all designed to enhance operational efficiency and scalability.
Pros:
» User-friendly no-code interface for building AI agents
» Seamless integration with existing tools like Zapier and Snowflake
» Supports multiple large language models (LLMs) for flexibility
» Initial configuration may require significant time investment
» Learning curve for non-technical users
» Dependency on third-party LLM providers
» Potentially high subscription costs for small businesses
Attention is an AI-powered sales enablement platform that enhances deal intelligence by automating CRM updates, providing real-time coaching, and generating personalized follow-up emails. It analyzes sales conversations to deliver actionable insights, helping sales teams close deals more efficiently.
Pros:
» Automates CRM data entry, saving 20–30 minutes per call
» Provides real-time coaching during sales calls
» Generates personalized follow-up emails based on call content
» Integrates seamlessly with tools like Salesforce, HubSpot, Zoom, and Slack
» Offers customizable scorecards aligned with sales methodologies like MEDDIC and BANT
Cons:
» Requires initial setup and integration effort
» Learning curve for teams new to AI-assisted selling
» Pricing information not publicly disclosed; must contact sales for details
» Limited mobile optimization in free plan
» Some users report occasional inaccuracies in AIgenerated content
Clay is an AI-driven data enrichment and sales automation platform designed to streamline lead generation and personalized outreach. By integrating over 100 data providers, it enables users to build enriched lead lists and craft tailored messages at scale.
Pros:
» Aggregates data from 100+ providers for comprehensive lead profiles
» AI-powered tools for personalized outreach and workflow automation
» Customizable workflows with waterfall enrichment capabilities
» Seamless integration with CRMs like Salesforce and HubSpot
» Enterprise-grade security with SOC 2 Type II compliance
Cons:
» Steep learning curve for non-technical users
» Credit-based pricing may be costly for small businesses
» Limited CRM functionalities; primarily focuses on pre-sales processes
» Data accuracy depends on third-party sources
» Mobile optimization is limited; best suited for desktop use
Lemlist is an AI-powered prospecting platform that enables sales teams to automate and personalize outreach across email, LinkedIn, and phone calls. It offers a vast B2B contact database, AI-driven personalization, and tools to enhance email deliverability, aiming to boost engagement and conversion rates.
Pros:
» Access to over 450 million B2B contacts with advanced filtering options
» AI-generated personalized messages, including dynamic images and videos
» Multichannel outreach sequences across email, LinkedIn, and calls
» Integrated email warm-up tool (lemwarm) to improve deliverability
» Seamless CRM integrations with Salesforce, HubSpot, and Pipedrive
Cons:
» Higher pricing tiers may be costly for small businesses
» Learning curve for setting up advanced multichannel campaigns
» Occasional technical issues with data enrichment features
» Limited advanced features like A/B testing and lead scoring
» Customer support response times can be slow during peak periods
Instantly is an AI-powered visitor identification and outreach platform that helps B2B teams convert anonymous website traffic into qualified leads. By installing a tracking pixel, it reveals visitor details—such as business emails, job titles, and LinkedIn profiles— and automates personalized follow-ups to accelerate sales pipelines.
Pros:
» Identifies U.S.-based website visitors with enriched contact data
» Integrates with Slack and CRMs for real-time lead alerts
» Advanced filters by revenue, role, industry, and page behavior
» Built-in email verification and campaign automation
» Offers 50 free email credits and 200 LinkedIn resolutions monthly
Cons:
» Visitor tracking limited to U.S. traffic
» Email addresses require manual verification before outreach
» Credit-based pricing may be costly for highvolume users
» Limited multichannel support beyond email and LinkedIn
» Some users report occasional data accuracy issues
Selecting the best AI-powered sales and CRM tool depends on your organization's specific sales strategies, size, budget, and customer management needs. Evaluating each option's capabilities and limitations carefully ensures the best choice for boosting sales efficiency and improving customer relationships.
"I use ChatGPT as a tool to clean up and format my proposals. I always start by writing them myself, getting the main points down, making sure the tone feels right, and ensuring it reflects what I want to say. Then I run it through ChatGPT to tighten everything up. It helps me organize my thoughts, smooth out the language, and make sure the layout is clear and easy to follow. It is still my voice and message, just more polished and professional.
I also use ChatGPT for sales-related research, especially when I am prospecting. If I am looking for new industries to reach out to or trying to come up with creative ad placement ideas, I will ask for suggestions. Sometimes it gives me angles I would not have thought of on my own, or it helps confirm something I have been considering. It is like having a second brain, I can bounce ideas off while staying productive.
At the end of the day, it saves me time, keeps me efficient, and helps me raise the bar on the work I put out, whether it is a proposal, a pitch, or planning my next move."
- Paul Hoefer, VP of Sales, Spotlight
I tools have revolutionized content creation and writing, providing writers and marketers powerful tools to enhance productivity, creativity, and consistency. Here is an overview of notable AI tools designed specifically for content creation and writing, accompanied by detailed descriptions, pros, and cons:
Pros:
Jasper.ai is a powerful AI-driven content generation tool capable of producing highquality written content, including articles, blog posts, social media posts, and ad copy.
» Produces high-quality, human-like writing
» Intuitive user interface and templates for different content types
» Supports multiple languages
Cons:
» Subscription plans can be costly
» Requires human editing for nuanced or technical content
Grammarly is an AI-powered writing assistant designed to improve grammar, style, tone, and clarity in real-time across various writing platforms.
Pros:
» Real-time grammar and style checking
» Effective for enhancing writing clarity and readability
» Integrates seamlessly with numerous platforms
Cons:
» Premium features require a subscription
» Suggestions may sometimes lack contextual accuracy
Copy.ai employs artificial intelligence to generate compelling marketing and sales copy swiftly, ideal for social media posts, email marketing, and ads.
Pros:
» Easy to use, intuitive interface
» Quick content generation for various marketing needs
» Cost-effective for small to medium businesses
Cons:
» Output quality can vary and often needs refinement
» Limited advanced customization for nuanced content
Writesonic uses AI to help users generate engaging blog posts, articles, product descriptions, and marketing content, streamlining the content creation process.
Pros:
» Extensive range of content templates
» User-friendly platform suitable for beginners
» Affordable pricing options
Cons:
» Inconsistent output quality for technical or detailed topics
» Human intervention often needed for accuracy and depth
SurferSEO integrates AI-driven content optimization and SEO analysis to assist writers in creating content that ranks highly in search engines.
Pros:
» Robust content optimization and keyword analysis features
» Excellent for enhancing SEO performance
» Detailed analytics and competitor analysis
Cons:
» Requires SEO knowledge to utilize effectively
» Higher-tier pricing for advanced features
Frase is an AI tool designed to streamline content research, writing, and optimization, significantly reducing the time required to produce SEO-friendly content.
Pros:
» Efficient for researching and structuring content
» Effective optimization and SEO tools
» Streamlined workflow for content marketers
Cons:
» Slight learning curve for new users
» Higher costs associated with more extensive features
Choosing the right AI tool for content creation and writing depends on your specific content needs, quality requirements, budget, and technical proficiency. Evaluating each tool carefully will help ensure productivity improvements and enhanced content quality.
hether you're a small business owner trying to stretch your marketing dollars, a founder juggling outreach and content, or a creative just trying to save time, AI has evolved from a novelty to a necessity. After testing dozens of platforms, here are the tools I actually recommend, with explanations of how they fit into real workflows.
Gamma –
Your AI Presentation & Website Engine
Gamma makes creating polished, dynamic presentations as simple as writing a few bullet points. Just type your topic or paste a rough outline, and Gamma instantly generates a clean, visually appealing deck or webpage.
Why it stands out:
You don’t need design skills or PowerPoint experience. You can even generate full websites in the same interface, making it incredibly versatile for marketing materials, sales pages, or investor decks.
Pro tip:
Great for creating multiple content formats (decks, docs, and sites) from the same idea.
Unlike ChatGPT, GROK queries over 100 live sources, offering deeper, fresher insights with more diverse perspectives.
Best for: Industry analysis, policy research, academic inquiries, or digging into unfamiliar verticals.
What makes it different: Less hallucination, more citations, and a broader data pool. You’ll often find sources that ChatGPT completely misses.
Your Creative Swiss Army Knife
From writing emails and generating blog posts to producing DALL·E images and using Canvas for structured workflows, ChatGPT Pro is still the most flexible AI assistant out there.
Notable features:
» Canvas mode for visual collaboration and flowcharts
» Shopping assistant that evaluates, compares, and recommends products
» Voice and vision tools for voice input and image analysis
Gemini by Google – Where AI Meets Workspace
Gemini integrates directly into Google Docs and Sheets with an
AI-first approach. Its “Canvas” feature enables collaborative visual organization, idea mapping, and creative layouts.
Best for:
Teams that live in Google Workspace and need an AI brainstorming layer baked right into their documents.
Read.ai –
Insight-Packed Meeting Recorder
Automatically records, transcribes, summarizes, and analyzes your meetings. It gives you speaker stats, key action items, and attention metrics.
Ideal for:
Sales teams, leadership meetings, and project managers who need digestible recaps and follow-ups.
Bonus: It integrates with Zoom, Teams, and Google Meet seamlessly.
Otter.ai –
Reliable Long-Form Meeting Recorder
Otter is your go-to for in-depth, accurate transcripts—especially for webinars, interviews, or academic sessions.
What sets it apart: Real-time collaboration on transcripts, searchable archives, and automatic slide capture for visual reference.
Lavender.ai
– Your AI Email Coach for Outreach & Sales
Lavender plugs into Gmail or Outlook and helps improve cold emails, follow-ups, and general tone. It scores your email in realtime, suggests rewrites, and pulls
in data on your recipient to help you personalize better.
Great for:
Sales reps, recruiters, and anyone who needs to make cold outreach feel warmer.
Fyxer – AI That Writes and Learns Your Inbox
Fyxer reads your past responses, drafts replies in your tone, and improves over time using your feedback.
Best for:
Anyone managing a high volume of similar emails—especially customer support, operations, and founders.
Why it’s smart:
You stay in control—it saves as a draft, not auto-sends.
FounderPal – Your Virtual Marketing Strategistx
From value proposition analysis to competitive research, this tool helps founders shape their go-to-market strategy and messaging using AI.
Why it matters: It’s like hiring a strategist who understands your niche and audience—without the consulting fees.
AdCreative. ai – Instant, HighConverting Ad Design
Upload your brand info and campaign goals, and get dozens of ad variations instantly optimized for platforms like Facebook, Instagram, and Google.
Use cases:
Small businesses that need fast
turnaround for digital campaigns.
Creatify.ai
– Create Your Own AI Influencers
Yes, you can now create AIgenerated influencers with realistic voices and visuals. Create full personalities and avatars for marketing campaigns or content automation.
What’s wild:
First time using it, I built a full digital persona in 7 minutes.
Plai.io – CAI Ad Campaign Management
Plai connects your ads, creative, and analytics across channels and uses AI to optimize in real time.
Designed for:
Entrepreneurs and marketers running ads without a full agency team.
Otto SEO by SearchAtlas – Rank Higher with AI Strategy
Otto offers keyword suggestions, backlink ideas, and content recommendations to help pages rank higher.
Standout feature: Real-time competition analysis and AI-generated outlines for new blog content.
Mike Dragosavich CEO, Spotlight
The Bricks –Smarter Spreadsheets, AI-Powered
Brings the magic of AI to spreadsheet management— automatic formulas, dynamic summaries, predictive insights.
Why it’s helpful: Easier than Excel, smarter than Google Sheets.
Vidyard –Record, Edit, and Share AI-Powered Video
Great for sales walkthroughs, internal tutorials, or customer onboarding. Add AI captions, segment scenes, and embed links.
Favorite feature: Screencast + facecam in one click.
–
Text-to-Visual Concept Generator
Convert complex thoughts or summaries into simple diagrams, mind maps, and concept visuals.
Use case: Brainstorming, UX planning, educational content.
Documentation That Thinks Ahead
Create smart documents with live embeds, real-time AI suggestions, and team collaboration.
Perfect for: Proposals, marketing wikis, and internal guides.
Canva Sheets –Beautiful Sheets with AI Inside
Bring design and functionality together with spreadsheet templates that look good and think smart.
Use it for: Reporting dashboards, marketing calendars, and collaboration.
Merlin – AI Assistant in Your Browser
Ask questions, summarize web pages, or generate content directly in your browser tab.
Use it when: You’re reading articles, conducting research, or need summaries without switching tabs.
or the first time in history, TEDxFargo will be held over two-days, giving attendees the option to experience one day or both. Each day will offer a unique lineup of speakers, ideas, and energy.
Imagine a world woven together by ideas, experiences, and connections— where every thread holds meaning, linking past to present and possibility to reality. At TEDxFargo Thread, we invite you to explore the intricate fabric of innovation, creativity, and human connection.
On July 23 and 24, step into a space where ideas intertwine, where bold thinkers and dreamers pull at the threads of curiosity, challenge perspectives, and create something entirely new. This year, unravel the unseen patterns that shape our world, illuminating the hidden connections between disciplines, communities, and individuals.
Come to TEDxFargo, where stories intersect, where possibility is stitched into reality, and where every thread leads to a future yet to be woven.
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TEDlike experience. This event is called TEDxFargo, where x = independently organized TED event. At the TEDxFargo event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including this one, are selforganized.
TED is a nonprofit organization devoted to Ideas worth spreading. Started as a four-day conference in California 30 years ago, TED has grown to support its mission with multiple initiatives. The two annual TED Conferences invite the world’s leading thinkers and doers to speak for 18 minutes or less. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan, and Daniel Kahneman.
Founder & Executive Chef, Wok Star Inc.
Katie Chin is an award-winning cookbook author, television chef, playwright, caterer, and Culinary Ambassador to the National Pediatric Cancer Foundation. A recognized expert in pan-Asian cuisine, she’s dedicated to showing that delicious Asian dishes can be made by real people in real kitchens.
Forbes, O Magazine, and Bon Appétit. Her television appearances include The Today Show, Iron Chef America, Beat Bobby Flay, and Chopped.
/ChefKatieChin
@chefkatiechin
@chefkatiechin
/katie-chin-a53600a
/7GenerationGames
@7gengames
/7-generation-games
/annmaria-de-mars-3549606/
After growing up in the kitchens of her late mother Leeann Chin’s acclaimed Minneapolis restaurants, Katie pursued a career in entertainment marketing before returning to her culinary roots. She has co-hosted the PBS series Double Happiness, written five cookbooks—including the bestselling Everyday Thai Cooking and Katie Chin’s Global Family Cookbook—and has been featured in top publications such as
Katie is also a passionate advocate for healthy cooking as a means of cancer prevention, frequently demonstrating recipes on Bloom TV with pediatric cancer warriors. She brings her creativity to the stage as well, performing her one-woman show Holy Shitake: A Wok Star is Born in sold-out theaters nationwide. Based in Los Angeles, Katie runs Wok Star Catering, leads her IG Live series “Small Bites with Chef Katie Chin,” sings in a band with her husband, and raises her teenage twins—all while serving on multiple philanthropic boards and championing the AAPI community.
Author & President, 7 Generation Games
Dr. AnnMaria Rousey De Mars is a serial entrepreneur, educator, author and was the first American to win the world judo championships. She is president of 7 Generation Games, a tech startup she co-founded. She was one of Forbes 40 Women to Watch over 40, the first woman to serve as president of national judo organization and an AARP Purpose Prize Fellow. She authored a book on techniques for judo and MMA fighters and articles in academic journals on topics ranging from factor analysis to needs of rural educators in schools serving Indigenous students.
Dr. De Mars has taught math from 5th grade through doctoral students and at public, private and tribal colleges. She has been the lead developer on 14 educational games, including Making Camp Lakota, Making Camp Ojibwe, and Spirit Lake: The Game. She was Principal Investigator of the Growing Math project, providing curriculum to teach Indigenous history, mathematics, and agricultural science. She has four children and nine grandchildren.
With a career spanning 45 years in the Rural Electric and Telecommunication industries, Vern’s leadership reached its pinnacle as President and CEO of National Information Solutions Cooperative (NISC) from 2002 to 2020. Under his guidance, NISC grew into a leading information technology company, providing innovative accounting, billing, and engineering software to over 860 electric cooperatives, telephone companies, municipalities, and broadband providers across all 50 states, American Samoa, Palau, and Canada. Vern was inducted into
Vern Dosch
/vernon-dosch-8589879a
the National Cooperative Hall of Fame at the National Press Club in Washington, D.C.
Vern Dosch and his wife, Lynne, have celebrated 41 years of marriage and are the parents of two sons and a daughter, as well as the grandparents of nine grandchildren.
Vern is a graduate of the University of Mary, where he earned degrees in Business and Accounting, as well as a master’s in management. Additionally, he holds an Honorary Doctorate in Leadership.
National Information Solutions Cooperative /nicsolutions
/DeloitteUS
@deloitte
/deloitte
/deborah-golden
Deborah Golden thinks differently. Wired for the unconventional, she transforms bold ideas into industryshaping realities. As Deloitte’s Chief Innovation Officer, Deborah leads at the forefront of technological advancement, tackling challenges and crafting transformative solutions that empower organizations forward in a rapidly evolving world.
A lifelong pioneer, Deborah consistently redefines what’s possible through her unique ability to connect ideas, people,
and technologies in unexpected ways. From her leadership in Deloitte’s Cyber & Strategic Risk and Cyber Strategic Growth Offering to her current work driving innovation across the marketplace, she thrives on turning disruption into demonstrable opportunity—creating value at every step of the way. Drawing on personal experiences of resilience, Deborah embraces adaptability and mental antifragility, inspiring others to harness change and complexity to create lasting impact.
Missy founded BIO Girls in 2013 and has served as CEO since. Before making it her full-time role in 2018, she spent 15 years in the tech industry as a consultant and marketing leader. Under her leadership, BIO Girls has grown from a local program impacting dozens of girls to a regional nonprofit serving thousands annually. She has scaled the organization through controlled growth and innovation while fostering a workplace culture of balance and family-first values.
BIO Girls
/BIOGirlsInc
@biogirlsinc
/bio-girls
A mom to three daughters and wife to Tom, Missy loves adventure with her family, traveling, mountain biking, running, Ironman triathlons, and hiking. She is also an avid fan of professional track and field, the MN Vikings, her kids’ activities, and her cat, Harry. Missy was a four-time All-American in track at UND (’01), earning degrees in Exercise Science and Nutrition. As a recipient of an NCAA postgraduate scholarship, Missy completed an MBA degree from NDSU (’04).
Missy Heilman
/missy.heilman
@mheilman77
/missyheilman
Hemma Wellbeing
/hemmawellbeing
@hemmawellbeing
Randi is a holistic wellness practitioner that uses seasonal living, body awareness, and intuitive self-care to help people navigate their healing journey with confidence so they can create a rhythm of wellness that feels accessible and deeply supportive for themselves and their family. Her business Hemma Wellbeing integrates abdominal massage, therapeutic yoga, herbalism, and nature-based lifestyle practices through 1:1 sessions and group retreats. She also offers education and insights online through her essays and
podcast The Home Practice.
Beyond individual healing, Randi is passionate about the broader connection between personal wellness, community building, and entrepreneurship. She believes that nurturing oneself is the foundation for nurturing strong communities and thriving businesses and supports small business owners, nonprofits, and leaders as they navigate the highs and lows of following their dreams.
Imagine a world where the impossible becomes possible, where innovation transforms dreams into reality. This is the world Joel Honeyman envisions every day in his role as Vice President of Global Innovation at Bobcat Company. He often describes his role as making the unbelievable believable. He and his team champion Bobcat’s mission of empowering people to accomplish more every day as they identify ways to solve customers’ toughest challenges.
Joel Honeyman
/joel-honeyman
From leveraging emerging technologies to creating entirely new solutions, Bobcat is creating the jobsite of tomorrow. These efforts have positioned Bobcat at the cutting edge of the industry, earning prestigious accolades such as Fast Company’s 2023 World Changing Ideas Awards and multiple CES® Innovation Awards.
By making the unbelievable believable, Joel envisions a future where anything is possible.
Bobcat Company /BobcatCompany @bobcatcompany /bobcat-company
Chloé Valdary is an artist, writer, and founder of the Theory of Enchantment. ToE (pronounced DAO) is an organization that facilitates trust, inclusion, and belonging in organizations by teaching love and harmony.
Chloé received her Bachelor's in international studies with a
Chloé Valdary
/chloe.valdary
@cvaldary
/chloe-valdary-92426565
concentration in conflict and diplomacy from the University of New Orleans. She has been published in the WSJ, the New York Times, and the Atlantic Magazine, and has also produced music for the past 7 years. In her spare time, she enjoys bird watching, reading, and DJing.
/theoryofenchantment
@theoryofenchantment
/theory-of-enchantment
Kim is the Chief Innovation Leader and National Managing Director of The Deloitte Greenhouse® Experience group, which helps executives tackle tough business challenges through immersive, facilitated lab experiences, and client experience IP such as Business Chemistry®. As part of this role, Kim leads US Deloitte Greenhouses, permanent spaces designed to promote exploration and problem solving away from business as usual.
Kim is the architect and global leader of Deloitte's proprietary working style system, Business Chemistry®,
used by more than 300,000 people around the world, co-author of the Harvard Business Review cover story on Business Chemistry and the book "Business Chemistry: Practical Magic for Crafting Powerful Work Relationships" with Deloitte Greenhouse colleague Suzanne Vickberg. Kim and Suzanne’s second book, "The Breakthrough Manifesto: Ten Principles to Spark Transformative Innovation", digs deep into methodologies and mindsets to help obliterate barriers to change and ignite a whole new level of creative problemsolving.
Link Ventures
/linkventures
link-equity-partners-llc
John Werner is a successful serial entrepreneur, investor in technology startups, and mentor. He has created a career out of bringing ideas, networks, and people together to generate powerful results. John is a Managing Director and member of the investment committee at Link Ventures. Link Ventures raised $130 million in their LV3 fund and is working with earlystage entrepreneurs to support their great ideas.
Before joining Link Ventures, John’s deep curiosity and penchant for problem-solving led him to a diverse set of roles spanning many fields and interests. Previously, John was a VP at Meta, a Y Combinator augmented reality startup based in Silicon Valley. John also served as the Head of Innovation and New Ventures at MIT's Camera Culture Group and the Managing Director of Emerging Worlds SIG, where he led the launch of collaborative innovation centers in Mumbai, Nashik, and Hyderabad.
Jenn Dice is a high-impact leader with a strong track record across the non-profit, outdoor, and bike industry sectors. Known for building powerful networks and assembling top-tier teams, Jenn excels at designing and executing meaningful initiatives and programs at the local, state, and federal levels.
With deep experience in government advocacy and nonprofit leadership, she is skilled at balancing longterm vision with short-term wins. A fearless fundraiser, dynamic speaker, and energetic changemaker, Jenn is passionate about creating environments where real, lasting change can thrive.
Edward F. O’Keefe was born and raised in Grand Forks, North Dakota (go Rough Riders!) He is currently the CEO of the Theodore Roosevelt Presidential Library Foundation.
Previously, he spent two decades in broadcast and digital media at ABC News, CNN, and NowThis, during which time he received a Primetime
Edward O'Keefe
@edwardokeefe @edwardokeefe /edwardokeefe
/melissa.b.mork
@dr.melissa.mork
@dr.melissa.mork
Emmy Award for his work with Anthony Bourdain, two Webby Awards, the Edward R. Murrow Award, and a George Foster Peabody Award for ABC’s coverage of 9/11.
A former fellow at the Harvard Kennedy School, he graduated with honors from Georgetown University.
Theodore Roosevelt Presidential Library Foundation /TRPresidentialLibrary /trlibrary
Dr. Melissa Mork is a professor of psychology, criminal justice, and law enforcement with advanced degrees in clinical and forensic psychology. She specializes in mental health, grief, and crisis recovery, offering interventions for survivors, families, and first responders impacted by mass shootings. She researches and teaches folks in high-stress professions like law enforcement and healthcare how dark humor can help them stay human (especially in inhuman situations).
After being widowed, she wrote "Navigating Grief with Humor" (2019),
"Bounce" (2023), and "Mental Health Matters" (2024). She has contributed to forensic journals, humor publications, and even Chicken Soup for the Soul (because sometimes science and soup go together).
Melissa is a Certified Humor Professional (yep, that’s a thing) and grief specialist. She once competed for Minnesota’s Funniest Person. She didn’t win, but she was the only contestant who could diagnose the judges.
/emily-puetz-42778614
University of North Dakota
/UofNorthDakota
@uofnorthdakota
@UofNorthDakota
/uofnorthdakota
Emily Puetz is a strategist, systems thinker, and lifelong learner working at the intersection of innovation, education, and regeneration. As cofounder of Ideas2Impact, she helps schools, nonprofits, foundations, and government agencies across the U.S. and New Zealand design transformative learning environments and navigate complex change.
With over 30 years of experience, she’s led initiatives from launching new school models, building a new education leadership talent pipeline for the state of MN, to mentoring student-
led ventures with Google engineers. Her work spans strategic planning, change management, organizational development, and leadership coaching for over 50 learning institutions and social impact organizations.
Emily lives in Boulder, Colorado, with her husband and two daughter,s who recently returned from living in New Zealand, where natural systems and permaculture principles continue to influence her thinking about how we grow thriving, regenerative ecosystems around the planet.
Andrew P. Armacost began his tenure as the 13th President of the University of North Dakota on June 1, 2020, following a distinguished career in the U.S. Air Force, where he retired as a Brigadier General after serving as Dean of the Faculty at the U.S. Air Force Academy. Under his leadership, UND has received national recognition, including the 2021 Larry Abernathy Award from the International Town Gown Association and the 2022 ACE/Fidelity Investments ransformation Award.
A champion of academic freedom, shared governance, and studentcentered learning, Armacost is an award-winning educator and internationally recognized researcher in Operations Research. He serves on several key boards supporting UND’s mission and chairs the National Collegiate Hockey Conference Board. Originally from Glendale, WI, he holds a bachelor’s degree in Industrial Engineering from Northwestern University and a master’s and PhD in Operations Research from MIT.
NDSU
/ndsu.official
@ndsu.official
@NDSU
/north-dakota-state-university
David Cook is the 15th president of North Dakota State University. Joining NDSU in May 2022, his leadership focuses on the university’s strategies to enhance enrollment and invest in student retention and success, prioritize NDSU’s R-1 Carnegie classification status for research, invest in the well-being of the NDSU community, strengthen a culture of diversity, inclusion and respect, and embrace NDSU’s critical role as a landgrant university.
He currently serves on the board of directors for the following
organizations: Ag Products Utilization Commission, Fargo Moorhead West Fargo Chamber, Greater Fargo Moorhead Economic Development Corp., Red River Valley Fair, Research and Technology Park, Research Foundation, Sanford Medical Center Fargo, State Board of Agricultural Research and Education, as well as the NDSU Foundation Executive Governing Board (ex-officio).
Dr. David Cook
@NDSUPresident /david-cook-7115177
Nipun Mehta is the founder of ServiceSpace, a global community working at the intersection of technology, volunteerism, and a gift culture. As a designer of largescale social movements that are rooted in small acts of service and powered by micro moments of inner transformation, his work has uniquely catalyzed networks of community builders grounded in their localities and rooted in cultivating deeper connection with themselves, others, and larger systems.
Today, ServiceSpace reaches millions every month, is powered by thousands
of volunteers, and blossoms into everexpanding local and virtual service projects that aim to ignite a "whole great than the sum of its parts." Nipun was honored as an "unsung hero of compassion" by the Dalai Lama, not long before former U.S. President Obama appointed him to a council for addressing poverty and inequality in the US. Yet the core of what strikes anyone who meets him is the way his life is an attempt to bring smiles in the world and silence in his heart: "I want to live simply, love purely, and give fearlessly. That's me."
/ranveer.chandra
@RanveerChandra
/ranveer-chandra-79bb9b
Ranveer Chandra is the Vice President of M365 Copilot and the Chief Technology Officer of Agri-Food at Microsoft. With over 15 years of experience spanning research, product development, partnerships, and customer engagement, he is widely recognized as a visionary leader in AI, networking, and systems. Ranveer has held key leadership roles at Microsoft, including Managing Director for Research for Industry, Chief Scientist of Azure Global, and Head of Networking Research at Microsoft Research.
He launched Microsoft’s agriculture initiative in 2015, leading to the
development of FarmBeats, which evolved into Azure Data Manager for Agriculture. His work has impacted products across Microsoft, including Windows, Azure, Visual Studio, and Xbox. Ranveer holds over 150 patents, has published more than 100 research papers, and is both an IEEE and ACM Fellow.
Recognized by outlets like MIT Technology Review, The Economist, and GatesNotes, he is driven by a mission to use technology to solve real-world problems and create meaningful societal change.
General Manager & VP Strategic Partnerships, Kahoot!
Craig Narveson is the General Manager and VP, Strategic Partnerships at the EdTech company Kahoot!. Based at Kahoot! headquarters in Oslo, Norway, Craig works to develop partnerships that can open new opportunities and value for Kahoot!, the partners, and their respective audiences.
Craig Narveson
/craig-narveson-1459712
To date, Kahoot! supports over 100 partners—including leading technology companies, entertainment and media enterprises, publishers, non-profits, museums, and NGOs who share Kahoot!’s mission to Make Learning Awesome. Craig earned his BA at Harvard College and has worked in North America, Asia, and Europe.
Kahoot! /getkahoot
@kahoot
@Kahoot
/kahoot
Originally from the badlands of North Dakota, Kelly is an EMMY-nominated cinematographer and criticallyacclaimed filmmaker who is widely recognized for his stylistic visuals and grounded storytelling within music and sports, ranging from a multi-season international music series to network sports programming.
In 2003, Kelly left film school to pursue his dream in the arts, supporting himself as a Starbucks barista alongside a struggling musician (Isaac Slade) whose fledgling band, The Fray, was working to get traction. The two partnered to launch Filament Productions. A Denverbased production house, Filament developed and launched the National Geographic International television series MUSIC VOYAGER (Kelly directed and produced 3 seasons), created numerous advertising campaigns for international outdoor brands and produced documentaries for a number of major label recording artists. In 2013, Kelly was nominated for an EMMY for his cinematography on the NBC
Ironman World Championships special. He’s currently in production on several multi-part documentary series in the music and sports world.
Kelly is also a former professional cyclist. During the 17 years he was racing, he won over 50 races as a professional and was ranked number two in the world in the niche discipline of solo 24 hour mountain bike racing— which was just training for chasing his young twin boys around a backyard in Denver, where he and his awardwinning journalist wife, Rachel, call home.
Bob Dalton is an entrepreneur, keynote speaker, and community builder on a mission to restore human connection in the digital age. He is the founder of Sackcloth & Ashes, a nationally recognized social enterprise that has donated hundreds of thousands of blankets to homeless shelters across the U.S. through a one-for-one model.
Recognized as a Forbes Changemaker and CNN Champion of Change, Bob has
Bob Dalton /bobxdalton
Substack: @bobxdalton
traveled to over 50 cities, interviewing grassroots leaders and discovering a critical need: local communities and pro-social clubs lack a digital space to communicate and be discovered.
With his latest venture, LOCL, he’s addressing that need, building a platform that connects people to nearby communities and events, using technology to bring us closer, not pull us apart.
@locl.community
ach year, TEDxFargo invites artists and designers to transform abstract themes into immersive visual identities. This year’s theme, “Thread,” struck a deeply personal chord with Fargo-based creative entrepreneur Sydney Ulrich, the founder of SYDSCOOLART. For Syd, the opportunity to design the logo wasn’t just another creative project — it became a heartfelt tribute.
What was your first reaction to this year’s theme, “Thread”?
“This year’s TEDxFargo theme is ‘Thread,’ a concept I’m very familiar with,” Syd shares. “Growing up, my mom and I worked on countless sewing projects together. She made some of the coolest clothes for me when I was little, and eventually, I wanted to help. Thread became a central part of my childhood.”
She recalls hours spent in their basement sewing studio, crafting everything from mittens and
headbands to elaborate Halloween costumes and various outfits. “My mom’s creativity and strong will shaped my own,” Syd reflects. “I’m incredibly grateful for her influence.”
How did you manage the balance between organic and digital representations of ‘Thread’?
“When the TEDxFargo team reached out and asked me to design the ‘Thread’ logo, I was thrilled,” she says. “They gave me room to experiment
and trusted me to interpret it through my own lens.”
Inspired by the tactile nature of the theme, Syd knew she wanted the design to incorporate real fabric. “I played around with a lot of materials, but I kept coming back to denim — a strong, durable fabric made up of countless threads. It just felt right.”
How did personal experience shape your approach to the design?
While working on the project, Syd’s family faced a significant trauma that
led to days spent in a hospital waiting room. “That’s where I did most of the initial work,” she shares. “I used an X-Acto blade to cut up old denim by hand and arranged it into letterforms. That physical version became the framework for the final logo.”
There’s a distressed look to the final piece. Was that intentional?
“Very much so,” Syd explains. “The letters are a little worn, a little frayed — but they’re still held together by threads. That became the heart of the message for me. It’s about resilience, fragility, and the beauty in being held together, even when things start to come apart.”
What role did motion play in helping tell the visual story of ‘Thread’?
“Once I finalized the design, I knew it needed to move,” she says. “I added
Via sydscoolart.com
How does this project compare to previous TEDxFargo themes you’ve worked on?
“This one definitely hit closer to home,” Syd says. “Last year, I worked on the
emotionally. It challenged me to reflect on what connects us and what keeps us together when things feel like they might unravel.”
sydscoolart.com
@sydscoolart
BY BRADY DRAKE
axx Lyman is looking to bring a new kind of food experience to people in the Fargo-Moorhead area and he's doing so with calloused hands, working the earth at dawn.
Lyman the owner of Field & Fork, a new company creating farm-to-table dinners has worked for about a decade to get to this point. He graduated from culinary school in 2014, worked in multiple restaurants, and eventually found his way to working on a farm.
"I've wanted to do farm-to-table my whole career," Lyman said. "Coming from a farming background in North Carolina and growing up with those stories, I always wanted to open a farm-to-table restaurant."
MANY PEOPLE DEFINE FARM-TO-TABLE AS SIMPLY GETTING PRODUCE FROM A FARMERS MARKET OR SOURCING FROM LOCAL VENDORS, WHICH IS GREAT, BUT TO ME, LOCAL SHOULD BE EVEN MORE INTENTIONAL."
- MAXX LYMAN
Lyman's desire stems from his realization that something essential has been lost in our modern food system—a disconnection that breeds not only environmental consequences but existential ones as well. Who are we, after all, if we cannot trace the lineage of what nourishes us?
The path to realizing this vision wasn't direct. After moving to Fargo six years ago, LymN worked through various restaurant positions—from food trucks to fine dining—building experience while the dream simmered on a back burner.
"I worked my way through restaurants, learning as much as I could," Lyman said. "Over time, the farm-to-table idea took a backseat while I focused on managing restaurants for about six years. But eventually, I was ready to strike out on my own."
The pivot to actually take the next step came through a seemingly chance encounter with farmer Nathan Wagner, a man Lyman eventually farmed for.
This led to Lyman formally creating Field & Fork as a business entity about a year ago.
Lyman is aware that the term "farmto-table" has become a marketing buzzword often stripped of genuine meaning. That's why he wants to reclaim it.
"Many people define farm-to-table as simply getting produce from a farmers market or sourcing from local vendors, which is great," Lyman said. "But to me, local should be even more intentional. Some define local as anything within the Midwest—cheese from Wisconsin, beef from South Dakota, potatoes from small farms. While that's still farm-to-table, I want to take it further by sourcing everything as close as possible. Farm-to-table, to me, means going as in-depth as possible—not just sourcing ingredients but truly making everything from scratch. That includes butchering my own meat, making my own pickles, and using every part of what I source."
Lyman has even sourced the plates that the food sits on from a local vendor.
"The land here is incredibly fertile, and there are so many passionate producers. I try to keep everything within this region," Lyman said.
This hyper-local focus extends naturally to organic farming practices.
"That is the ultimate goal. I know that Nathan is 100% organic, and Noreen Thomas is also an organic grower I use. Right now, sourcing organic produce means a longer shelf life, even if it comes at a premium. That's a key part of working with fresh, local produce—it lasts longer, which makes a big difference in a restaurant setting."
Even thought the company was founded about a year ago, it was six months ago that Lyman made a decisive shift from merely talking about farm-to-table to living it— trading kitchen whites for work boots and immersing himself in the agricultural foundation his culinary aspirations.
"I've always had a garden," Lyman said. "During college, I spent a semester in California on a farm campus, immersing myself in farm-to-table practices. The school had at least two acres dedicated to farming, so I gained some handson experience in gardening at that scale."
This was helpful for Lyman when he began working with Wagner.
The schedule is demanding—typically "from sunup to sundown," sometimes beginning as early as 4 a.m.—but the rewards are worth it according to Lyman. Through the job, he has learned new skills, including installing irrigation systems, driving tractors, and managing greenhouse production. More importantly, this hands-on experience has deepened his understanding of what it truly means to build a sustainable food ecosystem.
"Being involved in every aspect of it, even with the physically demanding days, is something I find incredibly fulfilling—just as much as working in restaurants," Lyman said.
The honest conversation about locally sourced food must include acknowledgment of its economic realities.
"Locally grown food can be more expensive," Lyman said, "but that's because these farmers and producers are trying to sustain themselves in an industry that isn't cheap. They're working hard to sell as much as possible to keep doing what they believe in."
At $100 per ticket for Lyman's inaugural sixcourse dinner with wine pairings, which was held on March 20, hr recognizes the financial barrier this may present.
"When people see a $100 ticket, it can feel expensive—
At the market, Maxx Lyman will stay true to the farm-to-table concept by sourcing ingredients directly from local market vendors. Guests can expect classics like burgers, brats, and North Carolina-style pulled pork, alongside a grilled market vegetable bowl, potato salad, and coleslaw, all served with freshly made buns and rolls. The menu is designed to be inclusive, featuring gluten-free, vegetarian, and dairy-free options.
especially since most don't want to go to dinner alone," Lyman said. "That means it's really a $200 dinner for two, which can feel like a big spend, particularly when they're unfamiliar with the experience."
However, a six-course dinner with wine at a restaurant would likely be well above that price range. And we at Fargo INC! can tell you that the price is worth it.
Currently, proceeds from events go directly back into making the next event happen—a bootstrap approach that speaks to Lyman's commitment to building something meaningful over time.
Perhaps what distinguishes Field & Fork most
dramatically from conventional dining establishments is its emphasis on community building—not as an afterthought, but as a core element of its mission.
"Everyone is going to get their own creative credit. I always make it a point to invite them to dinner," Lyman said. "Moving forward, as much as schedules allow, I'd love to bring them to these dinners, have them stand up, introduce themselves, and talk about what they produce—or simply share what they're passionate about. I'd also like to highlight the farmers, gathering them together in a way that feels more personal. Many of them already know each other, but this would be an opportunity to introduce them to the community. That way, when people see their products in stores, they can say, 'I know that person! That's Doug, that's Dan, that's Hayden—I had dinner with them two weeks ago.' It creates
a deeper connection and recognition, making food feel more personal."
Most people can't name a single farmer who grew their food, this could change that.
"I'm a firm believer that everyone deserves credit for their work. These farmers and producers work incredibly hard, and I can't take credit for what they do—I just want to make sure their contributions are recognized and appreciated," Lyman said.
As far as what to expect at a Field & Fork event, well that's evolving, however, you can be sure that what you eat is likely something new to you. You can also expect Lyman to be working with fire.
"One thing I really love is cooking over fire," Lyman said. "It's one of the biggest draws for me. Ideally, I'd love to have most of my cooking done over an open flame. There's something about it—the flavor, the challenge, the experience."
After a year of meticulous planning—contacting performers, securing producers, handling administrative details, and navigating venue challenges—Field & Fork debuted on March 20 at the Plains Art Museum: with the following menu:
Soup
A silky, warming welcome to your meal.
Wild Acres Chicken Rillette and Pickled Pear
A slow-cooked decadence with a bright, tangy finish, house made country loaf crostini.
Wild Mushroom & Sunchoke Vol Au Vent
This dish is earthy, buttery, and irresistible.
FOLLOW LYMAN'S JOURNEY
Roasted Salmon & Citrus
Beurre Blanc
A refreshing, sophisticated touch.
SEARCH "FIELD AND FORK"
@FIELDANDFORKLLC
Sandhill
Family Farms
Beef Short Rib with Black Garlic Jus & Doubting
Thomas Oat
Groats
A rich and hearty dish.
Dark Chocolate & Spiced Blood
Orange Torte
The perfect balance of richness and brightness.
rowing a small business is both exciting and challenging, marked by distinct phases that require different strategies and mindsets. Whether you're gaining your first customers or preparing for expansion, understanding these stages can help you build a business that not only survives—but thrives.
Yet, the road is tough: 20% of small businesses fail in their first year, 30% by their second, and 50% by year five. By year ten, only 30% remain. These numbers reveal a simple truth — sustainable success requires strategic planning, adaptability, and support.
Let’s explore five key stages of small business growth and how to navigate each one with clarity and confidence.
Regardless of the stage of your business journey, success doesn’t happen in isolation. Even the most skilled and driven founders benefit from guidance. A mentor who’s been through the same struggles can offer clarity, accountability, and wisdom.
According to a study by the Small Firms Enterprise Development Initiative, 70% of mentored small businesses make it through their first five years—more than double
the survival rate of those without mentors.
When you’re starting a business, Martin Zwilling, founder and CEO of Startup Professionals writes in a blog for Inc. magazine “For some reason, aspiring entrepreneurs seem to like to surround themselves with friends and family who are quick to tell you what you want to hear,” Turning to family and friends for support and even advice is expected, but don’t expect to find the right mentor in this group.” He concludes that entrepreneurs need a mentor who doesn’t always support their ideas to succeed. “You need critical guidance, tempered with experience and a positive outlook, to overcome obstacles and tune your strategy for the real world.”
Building the Foundation
This is where dreams take shape. You’re developing your product or service, identifying your target market, and perhaps landing your first customer or two. Every decision feels critical because, in many ways, it is.
The goal in this stage isn’t massive growth, it’s validation and momentum. Every conversation with a customer, every tweak to your offering, and every small win builds confidence and credibility. Your business must prove its concept and secure its first customers. Without them, there’s no revenue, and
By Del Carver SCORE Mentor
covering operating costs becomes impossible.
While exciting, this stage is also fraught with challenges, including customer acquisition, building a market presence, and managing limited resources. You’re short on time, capital, and clarity. You’re wearing multiple hats—founder, marketer, bookkeeper, and possibly even the janitor. It’s easy to burn out and lose sight of your goals without a strong business plan. Self-doubt often creeps in. “Am I really cut out for this?” The answer: Yes, if you keep learning and don’t give up.
You’ve got a product or service people want, and you’re starting to see repeat customers. Maybe you’ve hired your first team member or moved beyond your home office.
Though significant profits may still be out of reach, your company can now provide steady pay to you and a small team. The primary objectives are to continue building a reliable customer base, retaining and retargeting existing clients, and streamlining operations to ensure resilience.
Bringing on initial employees is critical — each person significantly impacts company culture and performance. It’s time to let go of some control. Trust your team with responsibilities
to free up time for strategic planning.
The hardest part of growth is learning to let go. Founders often chase perfection, but here’s the truth: 70% done by someone else is better than nothing accomplished by you You can always improve the process later — the key is to start.
You’ve proven your business model, developed loyal customers, and built a team that can deliver. In the Expansion stage, the focus shifts to scaling operations, reaching new markets, and deepening competitive advantages. The challenge isn’t just growing — it’s growing strategically and sustainably.
As you grow, it’s easy to lose the entrepreneurial spirit or customer focus. The business may outgrow the original management team’s capabilities. It may be time to hire or develop experienced managers who can oversee operations and teams.
At this stage, you’re no longer working in the business — you’re working on the business. The founder becomes a CEO, focused on strategy, vision, and building a company that can thrive without their constant presence.
Start thinking about your role as a leader, not just a doer. Build a skilled team to handle critical tasks and
develop a positive work culture. Determine the values by which everyone you onboard will operate, ensuring alignment with your business's mission and vision. This foundation will foster a collaborative environment where everyone can contribute their best.
At this point, your business has strong financials, reliable operations, and a loyal customer base. But the biggest risk now is stagnation and innovation slowing down. The energy of the early days may fade. Leadership fatigue can set in.
In the Maturity stage, the focus shifts to optimization, innovation, and diversification to ensure longterm sustainability—or to prepare for succession, sale, or expansion into new ventures.
Even mature businesses need fresh thinking. Revisit your mission, seek new efficiencies, and explore ways to innovate. Empower your team and keep learning—complacency is the enemy of sustainability.
At some point, you’ll face a choice: reinvest in the business, hand over the reins, or plan for an exit. This phase
is about legacy—your impact, your future, and the next chapter.
Succession planning, valuation, and letting go can be emotionally and strategically complex. Whether you renew or exit, do it with pride. You've built something valuable. The decisions you make now should reflect your long-term goals— personal and professional.
Business growth isn’t a straight line. It’s a journey of vision, grit, and reinvention. Each stage is a milestone—and a chance to move up as a business owner.
Wherever you are today, take a moment to celebrate how far you’ve come—and prepare for what’s ahead. Need support? Find a mentor or join a peer group. Because you're not just building a business. You're building a legacy.
score.org/prairieandlakes /SCOREPrairieAndLakes /company/score-mentorsprairie-and-lakes
BY WENDY KLUG
DEPUTY DISTRICT DIRECTOR, NORTH DAKOTA SBA
mall businesses are the lifeblood of local economies, fostering innovation, creating jobs, and contributing to the unique character of communities. However, navigating the complexities of starting, running, and growing a small business can be daunting. This is where the invaluable support of Small Business Administration (SBA) advisors becomes crucial. These dedicated professionals act as mentors, guides, and strategists, empowering entrepreneurs to overcome challenges and achieve sustainable success within their local ecosystems.
j Expert Guidance and Counseling:
One of the primary ways SBA advisors contribute is by providing expert
guidance and counseling. Often free or low-cost, these services offer a lifeline to business owners who may lack specific expertise in areas like business plan development, financial management, marketing, and operations.
j Access to Capital:
Furthermore, SBA advisors play a vital role in facilitating access to capital. Many small businesses struggle with securing funding from traditional lenders. SBA advisors help entrepreneurs understand the various financing options available, including SBA-backed loans.
j Access to Capital:
Furthermore, SBA advisors play a vital role in facilitating access to capital. Many small businesses
struggle with securing funding from traditional lenders. SBA advisors help entrepreneurs understand the various financing options available, including SBA-backed loans.
j Community Knowledge:
Beyond individual counseling and financial guidance, SBA advisors often foster a stronger sense of community and collaboration among local businesses. They may organize workshops, seminars, and networking events that bring entrepreneurs together, allowing them to share experiences, learn from each other, and build valuable relationships. In a closeknit community, these connections can lead to mutually beneficial partnerships, joint marketing initiatives, and a more resilient local business environment.
The U.S. Small Business Administration (SBA) is a federal agency dedicated to empowering entrepreneurs and small business owners by providing critical resources, guidance, and support to help businesses start, grow, and succeed. Established in 1953, the SBA offers a variety of services, including business financing through guaranteed loans, counseling and mentorship programs, disaster relief assistance, and advocacy for small businesses in policy-making. By supporting the backbone of the American economy, the SBA aims to foster economic growth, innovation, and job creation nationwide.
SBA advisors are indispensable assets to small business communities. These advisors play a critical role in strengthening local economies, creating jobs, and enriching the unique character of their communities. Their dedication to the success of small businesses makes them true champions of local economic development.
SCORE , Praire and Lakes
Q: What is your niche/ specialty area?
A: We’re basic information generalists of mostly retired volunteers who have experience and knowledge in many areas of entrepreneurship. We have 20+ volunteers in the Fargo/Moorhead area and Southeast North Dakota.
Q: How long have you been working with small business owners?
A: From 2011 to present day.
Q: What is your favorite part of helping small businesses?
A: Working with new clients and listening to them talk about their product, idea, or concept. What have they already done? What do they want to do? What kind of help are they looking for?
Q: What do you think is the hardest part of starting or running a small business?
A: Developing and following a business plan that predicts covering expenses, and debt and making a profit.
Q: Why do you think small businesses enhance our community?
A: Small businesses including farming were and are the foundation of our economy. It is in small businesses that people are able to do the work for their customers that allows them to provide for their families. It was from individuals and small businesses that innovations and inventions have, over time, led to mediumsized and larger businesses.
Q: If you could tell all entrepreneurs one piece of advice, what would you tell them?
A: Write your ideas, plans, and problems down. One can’t do something about what’s been forgotten. Keep moving forward.
SCORE PRAIRIE AND LAKES
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/SCOREPrairieAndLakes
/company/score-mentorsprairie-and-lakes
“A client working with a mentor has a higher predictability of success than someone trying to do it alone. Plan your work, work your plan!”
-Mike Benson, SCORE
Outreach Center Director, Veterans Business Specialist, Veterans Business Outreach Center of the Dakotas
Q: What is your niche/ specialty area?
A: The Veterans Business Outreach Center (VBOC) specializes in providing support to veterans, service-disabled veterans, and their spouses in starting, managing, and growing small businesses. We offer a range of services, including business counseling, training, and mentoring, as well as assistance with business plans and accessing funding. The VBOC's goal is to help veterans transition from military life into entrepreneurship successfully and navigate the challenges of running a business.
Q: How long have you been working with small business owners?
A: While Michael and Douglas have been working for the VBOC for approximately one year each, we both have a history of small business ownership experience in our families.
Michael is married to a photographer in Grand Forks, ND who has been in business for 15 years. He also has a son who has opened an online apparel business and a daughter who recently started an alteration, sewing, and costume design business.
Douglas has over 40 years of small business ownership experience including owning a Wall Street trading firm and running a restaurant for over 10 years.
Q: What is your favorite part of helping small businesses?
A: Our favorite part is helping turn ideas into something tangible. It's exciting to witness the transformation from a vision or concept to a fully functioning business and to be part of the process that empowers business owners to take those first steps. The passion and drive entrepreneurs have is contagious, and helping them navigate challenges, find solutions, and build a foundation for success is incredibly rewarding. It’s inspiring to see how small businesses can make a big impact on their communities.
Q: What do you think is the hardest part of starting or running a small business?
A: Often the hardest part of starting or running a small business is managing cash flow. Many small businesses struggle to balance income and expenses, especially in the early stages. Cash flow problems can affect everything from paying bills to hiring employees and investing in growth. Without a solid financial plan and discipline, it's easy to run into liquidity issues that can jeopardize the business.
Q: Why do you think small businesses enhance our community?
A: We believe small businesses are paramount to the health of national and local economies. Specifically, small businesses enhance North Dakota by driving local economies, creating jobs, and fostering innovation within communities. They often cater to the unique needs of local residents, helping to maintain a sense of community and offering personalized products and services. Small businesses also contribute to North Dakota’s diverse economy, balancing sectors like agriculture, energy, and technology. By supporting local entrepreneurs, the state strengthens its economic resilience and helps maintain a closeknit, entrepreneurial culture.
Q: If you could tell all entrepreneurs one piece of advice, what would you tell them?
A: We want entrepreneurs to know that hardships will arise and that business ownership is not easy. However, there are a multitude of resources available to help overcome virtually any challenge that business owners may face. Entrepreneurs do not need to work through problems on their own. We highly encourage our clients to work with the various free small business resources available to them through the Small Business Administration, Veterans Business Outreach Centers, Small Business Development Centers, Women’s Business Centers, APEX, SCORE, etc.
VETERANS BUSINESS OUTREACH CENTER OF THE DAKOTAS
und.edu/dakotasvboc/index.html /dakotasvboc /vboc-of-the-dakotas @DakotasVBOC
Fargo/Southeast Region Center Director, ND Small Business Development Centers
Q: What is your niche/ specialty area?
A: Small business finance and funding.
Q: How long have you been working with small business owners?
A: I've been with the ND SBDC since 2015 and working in and with small businesses for 20 years.
Q: What is your favorite part of helping small businesses?
A: Seeing the passion founders bring to their ideas and helping them turn those ideas into thriving businesses is incredibly rewarding. I enjoy being a small part of their journey, celebrating their wins, and having the opportunity
to continue to support them as their business grows.
Q: What do you think is the hardest part of starting or running a small business?
A: Balancing all the roles—sales, marketing, operations, finance, HR—can be overwhelming, especially in the early stages. Many entrepreneurs underestimate the time required to work ‘on their business’ while sustaining growth.
Q: What do you think is the hardest part of starting or running a small business?
A: Balancing all the roles—sales, marketing, operations, finance, HR—can be overwhelming, especially in the early stages. Many entrepreneurs underestimate the time required to work ‘on their business’ while sustaining growth.
Q: Why do you think small businesses enhance our region?
A: Our small businesses reflect the unique character of this region and contribute to our great quality of life, which attracts many from other parts of the country. They also create jobs, drive innovation, and enhance the overall economic prosperity of this region.
Q: If you could tell all entrepreneurs one piece of advice, what would you tell them?
A: Start with a solid plan, take time to learn at least the basics of finance, and don’t be afraid to ask for help—we’re fortunate to have a robust ecosystem of resources so you don’t have to do it alone.
NDBSCD ndsbdc.org/index.html /ndsbdc /company/score-mentors-prairie-and-lakes
Executive Director, North Dakota Women's Business Center
Q: What is your niche/ specialty area?
A: Our center's niche is Main Street businesses that drive economic impact in their communities. We are your thinking partner as you ideate your business idea, market validation, business planning, growth, and succession planning/wealth management.
Q: How long have you been working with small business owners?
A: I'd like to say my whole life. I started at the OG Sandy's Donuts in 9th Grade and wrote a business expansion plan for my DECA project. From there it was selling Cloverdale hot dogs for $1 at the Red River Valley Fair, and using those lessons learned to assist small business owners on margins, team building, and other important operating procedures.
Q: What is your favorite part of helping small businesses?
A: My favorite part of helping small
businesses is witnessing the passion and dedication entrepreneurs bring to their ventures. It's inspiring to see ideas transform into thriving businesses and to support them. I enjoy the diversity of businesses we work with, which keeps our team learning and adapting to current trends continuously. The most rewarding aspect is seeing the tangible impact of our efforts, knowing we've made a real difference in their success. Ultimately, it's helping entrepreneurs connect with the resources they need to make informed business decisions that are best for their business.
Q: What do you think is the hardest part of starting or running a small business?
A: The hardest part of starting or running a small business is navigating the unknowns and overcoming the challenges that come your way. At the end of the day you have to have a product or service someone other than your friends and family is willing to pay for, so doubling down on the importance of market validation. Another significant challenge is maintaining a competitive edge in a constantly evolving market. Lastly, dealing with the unpredictability of customer demands and market conditions. We are in a unique market, the supply chain issues are real, accessibility to childcare is real, human capital is real, and the pressure of big box stores is very real for our local businesses. BUY LOCAL FRIENDS.
Q: Why do you think small businesses enhance our community?
A: Small businesses enhance North Dakota by driving economic growth and creating job opportunities, which strengthens our local communities.
Our economy depends on thriving small businesses that in turn hire local, stay local, and support other local businesses. They bring diversity and innovation to the market, offering unique products and services that cater to the needs of residents. Our clients contribute to the state's resilience by adapting quickly to changes and challenges. Small businesses are the backbone of North Dakota's economy, enriching the state's character and prosperity.
Q: If you could tell all entrepreneurs one piece of advice, what would you tell them?
A: If I could give entrepreneurs one piece of advice, it would be to stay resilient and adaptable. The journey of building a business is filled with challenges and unexpected obstacles, but your ability to pivot and persevere will set you apart, and sometimes you are too close and need to zoom out. Embrace change, learn from failures, and continuously seek opportunities for growth and improvement. Keep your vision clear and your determination unwavering and embrace community. I see this every day. Our community wants to support you!
NDWBC
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/company/north-dakota-womens-business-center
Regional Director, West Central Minnesota
Small Business Development Center
Q: What is your niche/ specialty area?
A: For me, I help entrepreneurs simplify complexity, get unstuck, and move forward with clarity. My background includes years of hands-on business management, advising thousands of small business owners, and serving as a fractional integrator—working both on the big picture and in the day-to-day operations. I’ve recently added advanced AI certifications to my toolkit, which I use to introduce smarter systems and decision-making tools that make a real impact. At the West Central SBDC, what makes our approach unique is the team behind it: a group of a dozen specialized consultants who bring deep expertise across every stage of the business lifecycle. Together, we serve entrepreneurs throughout our rural region with practical, modern solutions that help them build strong, lasting businesses.
Q: How long have you been working with small business owners?
A: I’ve been working with small business owners for over ten years, both as a consultant and an entrepreneur myself. Our team collectively brings decades of experience across industries and business types.
Q: What is your favorite part of helping small businesses?
A: What I love most is helping entrepreneurs reconnect with why they started. Too often, they get lost in the pressure, the chaos, or the grind—and forget that their business was supposed to give them freedom, purpose, and possibility. My vision is a world where many people wake up inspired to do what they love, feel safe going out into the world, and go to bed fulfilled at the end of the day. But getting there isn’t always easy; sometimes we must face hard truths, let go of old habits, and do the uncomfortable work. Still, what’s on the other side of that—clarity, momentum, and meaning—is always worth it.
Q: What do you think is the hardest part of starting or running a small business?
A: One of the hardest parts is realizing that the business you’re building is just as much about who
you're becoming. Entrepreneurship constantly stretches you—it asks you to grow, to let go of perfection, and to solve problems in new ways. That can feel heavy at times, but it's also where the transformation happens. It’s not about having all the answers—it's about building the mindset and systems that help you move forward, even when things are uncertain. That journey is tough, but it’s also incredibly empowering.
Q: Why do you think small businesses enhance our community?
A: Small businesses shape the identity of West Central Minnesota. They don’t just drive the economy— they bring life to main streets, create space for creativity and connection, and reflect the values of the people who live here. In a region where resilience runs deep and relationships matter, small businesses have the power to lead by example, create opportunity, and build the kind of communities
people are proud to be part of.
Q: If you could tell all entrepreneurs one piece of advice, what would you tell them?
A: Get clear on what success looks like for you—not what you think you’re supposed to chase. Too many entrepreneurs build around someone else’s vision and end up burned out. Build with intention. Create something that supports your life, your values, and your future. Every decision you make is either adding weight or building freedom.
WCMSBDC westcentralmnsbdc.com
/WCMnSBDC
@wcmnsbdc
west-central-mn-sbdc @MnSBDC
@WestCentralMnSBDC
By Mark Puppe, Communications Specialist, Wordwork
We in the Fargo-Moorhead metro area like to consider ourselves community-minded and up-to-speed about what’s happening in our community and the reasons for it.
But understanding, and I mean really understanding, requires us to recognize how our “border cities,” Fargo, ND, and Moorhead, MN face a hodge podge of disparities and similarities that create opportunities and challenges unique to these cities being one metro community yet separated by a state border, the Red River.
Everyone must abide by the law, but Fargo Mayor Dr. Tim Mahoney explains why we, as border city residents, need to be mindful that North Dakota and Minnesota laws do not always align, and that many opportunities would disappear if our border cities were in the same state.
“We know that speed limits, traffic fines, marijuana laws, economic incentives, as well as income, property and sales taxes, all change in
different ways when you leave North Dakota and cross into Minnesota,” Mahoney said. “What residents may not realize is that when border cities try to collaborate on a joint project, sometimes the greatest challenges we face are the laws of the states involved.”
Cale Dunwoody, vice president of public policy at the Fargo Moorhead West Fargo Chamber of Commerce, suggests a path for establishing that realization and moving forward with it.
“When policymakers and stakeholders on both sides of the river understand the nuances of our shared metro, we’re better positioned to develop solutions that reflect the reality of how we live, work and grow together,” Dunwoody said.
The Fargo Moorhead Convention & Visitors Bureau (FMCVB) works with Minnesota’s and North Dakota’s state tourism offices to take advantage of cooperative advertising programs
Mark Puppe is a communication strategist and writer in Fargo. His independent strategic communications and writing business, Wordwork, has operated since 2008 and served a wide range of clients representing 25 states. Services include resumes, target audiences, member relations, storytelling, advocacy, speeches, and other content.
offered by both, according to the organization’s executive director Charley Johnson.
Although lawmakers may have differing perspectives and priorities, the FMCVB and the state tourism offices remain committed to empowering local organizations to advertise effectively. Their goal is to build and maintain a cohesive brand that promotes each city’s unique identity while highlighting the collective strength of the region as a unified community.
As a former Fargo city planner and the current executive director at Moorhead Development Inc., Derrick LaPointe has seen border city issues intermingle from both sides of the border.
“With our border cities, differences do not have to be a barrier; they can be a bridge,” LaPointe said. “They can create a landscape rich with opportunity, where collaboration thrives and selected industries, arts, and more can be leveraged to their full potential.”
I owe a debt of gratitude to LaPointe for mentioning the arts as a border city issue of opportunity.
For years, Trollwood Performing Arts School held musicals at Trollwood Park in North Fargo. I grew up a few blocks away, attended them every summer, and felt they were a cornerstone of North Fargo pride.
I graduated, moved away, and suggested to Mom that we attend another during a visit home. She replied that Trollwood musicals had relocated to Bluestem Amphitheater in South Moorhead.
I felt betrayed. It seemed as if Trollwood Performing Arts School had turned its back on North Fargo and forgotten to change its name. I was wrong.
I was wrong, and my pride as a Trollwood musical attendee was rejuvenated through LaPointe’s explanation that the relocation is a prize won through collaborative embracement of the border city opportunities.
You see, as stated at the Trollwood Performing Arts School website, the school is a “Fargo Public Schools program that serves as the managing arm for Bluestem Center for the Arts in Moorhead, Minnesota,” and “the Bluestem Center for the Arts is an exciting collaboration between Fargo Public Schools and the city of Moorhead, serving as a testament to our region’s commitment to the arts.”
According to LaPointe, collaboration won. Trollwood and Fargo Public Schools gained more friendly taxes, a top-notch facility, a reliable pathway to state funding, and greater enthusiasm for the arts on both sides of the border.
The 2025 Trollwood Performing Arts School’s mainstage musical is Momma Mia! It begins in midJuly. Scan the code to reserve your tickets!
Shameless plug: people from Hawaii to New England have been clients of my strategic communications and writing business, Wordwork. However,
planning multi-time zone virtual meetings can be nerve-wracking— when it’s 1 p.m. in Providence, Rhode Island, noon in Fargo, North Dakota, and 7 a.m. in Honolulu, HI. If Moorhead was added to the picture by having a different time from its border city neighbor, Fargo, every six months, I’ll have a major headache.
That scenario remains hypothetical, but the 2025 North Dakota Legislature did consider legislation to eliminate daylight saving time statewide. Had it been approved, crossing the Red River in the metro would mean entering a different time zone, not just a different city in a different state.
“The number of issues that would have resulted from this time change— with Minnesota being an hour different half the year—would have been a huge problem,” South Fargo Rep. Liz Conmy said.
“(FMCVB) opposed this idea based on the confusion it would have caused in a metro community covering two states. Putting them in two different time zones would have led to some level of chaos every day,” C. Johnson said.
The bill passed the House, was defeated in the Senate and illustrates how something as precise as a state line can trigger and perpetuate ambiguity.
Many people aspire to own a home, but most of us would probably get lost navigating the purchase process without the myriad of professional help, especially in our border cities.
“The regulatory differences between Minnesota and North Dakota can create an uneven playing field and complicate operations for businesses
that span the metro,” Dunwoody said. Real estate is among them.
Katie Johansen is the president of the Fargo-Moorhead Area Association of REALTORS® and has been helping border city home sellers and buyers evaluate, determine, and optimize options for 12 years.
Fulfilling that duty requires awareness of unique border city issues, challenges, and opportunities that most people would not recognize even if they were in the listing.
“When I meet with clients who are considering which side of the river they’d like to be on, I encourage them to look at the big picture and what fits best with their financial situation and what they’re looking for in a home and a community,” Johansen said. “Many people tend to focus on the income tax differences between the two states, but it’s important to look at how that piece fits into the entire puzzle.”
She also said that realtors must have a deeper acumen for interstate real estate to ensure clients understand that not all pieces of the border cities puzzle match perfectly.
“As real estate professionals, our required knowledge base requires a bit more than in other areas of the state and country,” Johansen said. “As a border community working in two different states that do things
differently from each other in many ways, we are required to know two sets of forms and be familiar with two sets of laws.”
As border city residents, we also must understand that the homeownership puzzle encompasses more than homebuying and selling. Completing the puzzle requires perspectives from the collaborative and essential network of architects, engineers, and construction professionals, such as contractors, plumbers, electricians, and other tradespeople who design, build, and sustain homes in the first place.
They are professionals who know the ins and outs, ups and downs of the structures that realtors market, governments regulate and tax, and people invest massive amounts of money to attain.
The Building Industry Association of the Red River Valley represents hundreds of construction stakeholders on both sides in Minnesota and North Dakota.
“There are two different state governments which lead to regulatory and code differences. It influences (BIA) communications, education for compliance as well as advocacy efforts,” Executive Director Bryce Johnson said. “These differences impact building industry businesses directly, which leads to increased construction costs. Our mission includes promoting an environment
of attainable housing, and these increased costs negatively impact attainability. The BIA’s priorities will change based on what is happening in each state and its urgency, requiring the ability to pivot when necessary.”
Advocacy requires reaching and convincing lawmakers and regulators to listen and understand the complexities existing in border cities.
Rep. Karla Rose Hanson represents a North Fargo district and said, “As lawmakers in a border community, we often hear our constituents compare policies between North Dakota and ask for policies that are more aligned and consistent with Minnesota.”
But in the case of building codes in our border cities, BIA advocates for Minnesota codes to align more closely with the codes in Fargo.
North Dakota enables cities and counties to adopt a home rule charter, and Fargo has moved forward by charging local regulators and industry experts to determine and modify building codes that best suit their border city. Whereas homes in Moorhead must be built according to a statewide building code.
“Building industry-related differences in regulatory and codes directly impact the end cost of construction and housing,” B. Johnson said. “It impacts the ability to construct housing between competing border cities and directly impacts the economy because the construction industry is an economic engine and job creator.’ In Minnesota, regulations
and building codes often focus on the health and benefit of the metro areas, leaving greater Minnesota and particularly border cities in difficult situations.”
Many professions require a state license to practice, but acquiring a separate license for each state within a border community can make the process unnecessarily complicated and increase costs for licensees.
Rep. Scott Wagner serves North Fargo in the North Dakota Legislature and advocates for a unified system where licenses could be streamlined across state lines.
“If someone has a current license in a particular state, it could be honored in a new state that they want to work in,” Wagner said. “This would help establish uniform standards to lower barriers for individuals who need to be licensed in states where they seek to practice their profession and are currently licensed in a neighboring state.”
Further, Rep. Austin Foss, also of North Fargo, spoke to the North Dakota Legislature’s
flexibility in using border cities as leverage for expanding access to childcare.
“In the House, we amended (legislation) to allow businesses in border cities to contribute to day cares within 10 miles across state lines,” Foss said. “This change responds to Fargo’s limited childcare options and the reality that some employees may rely on care in Moorhead. It’s a good example of how incentives sometimes need flexibility to work for border communities.
These real and relevant examples of border cities’ issues are only a glimpse into unique and never-ending opportunities and challenges existing in the FargoMoorhead metro, thanks to the state border flowing through it. They are interconnected but never uniform, yet, these are always impactful things to consider.
By Paul Smith
The expression “cash is king” underscores the importance of having sufficient cash in a business to maintain financial stability. In fact, more than 80% of small business failures are attributed to cash flow problems. Without cash, a business can’t continue to pay employees, purchase inventory, cover recurring monthly operating expenses, or fund growth.
That’s why it’s important to not only monitor the income statement and balance sheet, but also the often-neglected statement of cash flows.
While the income statement shows business performance over a period of time, and the balance sheet shows the overall financial health of the company at a particular point in time, the statement of cash flows shows how much money is moving in and out of the
Paul Smith ND SBDC Fargo/SE Region Center Director
Provided by Paul Smith
business during a specified period. It’s the critical link between the other two statements.
The basic formula is:
There are four parts to the statement of cash flows:
• Net cash from operations: Includes your net income plus changes in accounts receivable, inventory, accounts payable, and income and sales tax, as well as changes in non-cash expenses such as depreciation and amortization. This section provides a true picture of the cash generated by the company before any financing or investment activities are considered.
• Investment activities: Includes both inflows and outflows from purchases and sales of longterm business investments such as property, assets, equipment, and securities.
• Financing activities: Cash received as a result of a business loan, line of credit, the sale of stock, or other capital infusions.
• Net increase/decrease in cash at the end of the period.
In addition to helping gauge whether your business has enough
money to cover its day-to-day activities, pay its bills on time, and maintain a positive cash flow, the statement also informs a number of other financial decisions, such as whether additional capital is needed to fund seasonal fluctuations or purchase inventory to support sales growth.
In addition to “looking back” at cash flow, it’s also important to project future cash flow to anticipate when the business might need additional capital to fund seasonal fluctuations, purchase inventory to support sales growth or new equipment, and secure outside financing such as a business line of credit if needed.
Below are some tips for cash flow planning:
• Plan 4–12 weeks out (we recommend a 13-week cash planning cycle).
• Include all projected income and expenses (use the numbers in your annual budget).
• Document the timing, frequency, and method of how these transactions occur.
• Share the plan with a key team member or partner to build in accountability.
Cash flow tracking and planning are especially important for companies that use the accrual method of accounting (most established businesses). While cash basis accounting recognizes revenue and expenses when the company actually receives cash from customers or pays its bills, the accrual method recognizes revenue when it’s earned, but not necessarily paid (such as unpaid customer invoices). Until that receivable has been paid and gets converted into cash (or working capital), it can’t be used to fund the business.
We advise clients to make cash flow monitoring and planning a regular weekly task and to do it on the same day every week to monitor short-term cash inflows and outflows.
BY WENDY KLUG
DEPUTY DISTRICT DIRECTOR, NORTH DAKOTA SBA
uring the summer of 2024, my daughter, Miss B, was so excited to hold her first lemonade stand. After three days of hard work, she was ready to open her stand. We took her to a busy street near her grandparents’ house. One by one, people stopped! Lots of people stopped! Within two hours, she was out of 100 cups, 20 pounds of ice, and lemonade.
Fast forward, it’s 2025. Miss B is now a year older and ready to think about what she could do this summer to make extra money. She is way too young to babysit and isn’t old enough to run a lawn mower, so what can she do? This year, she plans to expand the selection offered at her lemonade stand and turn it into a mini shop. She is already starting her research and putting her thoughts down into a special notebook that holds all her ideas.
Miss B is a budding young entrepreneur. While I guided her through some steps for running a lemonade stand (like don’t stick your fingers inside their cup and how to pay back mom for the supplies), she led the mission! It was at this point that it made me think more about the
possibilities that a young child, even as young as a six-year-old, can learn and grow their entrepreneurial spirit!
While we might not expect young entrepreneurs to draft business plans or secure venture capital, the foundational skills and mindset of an entrepreneur can absolutely take hold in childhood. In fact, fostering these qualities early can empower children with creativity, problem-solving abilities, and a proactive approach to the world around them—skills that will serve them well no matter their future path.
So, how can we, as parents, educators, and a community, help these young minds begin their entrepreneurial journey? It's less about formal business lessons and more about weaving entrepreneurial thinking into their everyday experiences. You would be amazed at how much a child already knows about business ownership; they just don’t use the terminology that we do.
The first step in any business venture is to identify a need or a problem and
find a solution to solve it. Children are naturally observant and often aware of all the little frustrations and opportunities around them. They are also very good at not letting limitations or “what ifs” get in the way, often making them very capable of coming up with solutions to problems. So, how do you encourage them to come up with a business idea? How do you get them thinking about this?
j Tell them when I was young, “we didn’t have”:
Tell them what it was like before the iPad existed. You couldn’t watch your own show, but all the family had to decide on one show. You had to entertain yourself in the car because you didn’t have an iPad. There was a need that could be solved, and the iPad inventor found the solution. What other items might they be able to come up with as examples?
j Highlighting everyday "businesses":
Point out the various businesses they encounter daily—the bakery, the local grocery store, even the person mowing lawns. Ask them to tell you what impact they have on your families’ lives and what it might feel like if that store
weren’t there. Start talking about the items they sell and how they make money.
j Asking "What if?" questions:
Instead of always providing answers, prompt them to think creatively. "What if there was an easier way to carry all your toys?" or "What if we could make our lemonade stand even more exciting?" These simple questions encourage the “What is the problem and how can it be solved?” mindset that is very much needed for a business startup.
j Using their interests to get them excited:
What are they passionate about? Do they love drawing, building with LEGOs, or collecting rocks? These passions can be the fertile ground for early business ideas. A child who loves drawing might consider selling their artwork to family members, while a LEGO enthusiast could offer custom-built LEGO sculptures.
Entrepreneurship isn't just about ideas; it's about taking action. Start with a small idea so they can get their feet under them and not be overwhelmed with all the details of trying to do many things at once. Even the smallest projects can help encourage your child to think bigger, teaching valuable lessons. Here are a few examples of small but impactful ideas that kids could do:
j The classic lemonade stand:
This quintessential childhood venture offers hands-on experience in product creation (mixing lemonade), marketing (making a sign), sales (interacting with customers), and even basic accounting (counting the earnings).
j Craft sales:
Encouraging children to create and sell their crafts—friendship bracelets, painted rocks, or baked goods— teaches them about the value of their skills and the satisfaction of earning money through their efforts.
j Craft sales:
Encouraging children to create and sell their crafts—friendship bracelets, painted rocks, or baked goods— teaches them about the value of their skills and the satisfaction of earning money through their efforts.
j Helping with household tasks for "payment":
This isn't about replacing allowance, but rather framing certain tasks as opportunities to earn extra by providing a service. It introduces the concept of work for reward.
Entrepreneurship is a journey of continuous learning and adaptation. Not everything will go correctly. How do you learn from that and pivot, so it is easier the next time? What can you do to improve your sales? The entire process can be a learning opportunity, here are a few examples of how.
j Allowing (safe) failures:
Not every idea will be a success, and that's okay! Help children see mistakes as learning opportunities rather than reasons to give up. Discuss what they could do differently next time.
j Encouraging resourcefulness:
When they encounter a challenge, instead of immediately stepping in, ask them how they could solve it themselves. This fosters
independence and problem-solving skills.
j Reading stories about young entrepreneurs:
There are many inspiring books about children who have started their own small ventures. These stories can spark their imagination and show them what's possible.
j Playing business-related games:
Games like Monopoly or even simple pretend play involving buying and selling can introduce basic business concepts in a fun and engaging way.
The skills children develop through these early entrepreneurial experiences extend far beyond the realm of business. Some of the most important lessons they learn are:
j Financial literacy:
Understanding the value of money, how it's earned, and the difference between wants and needs.
j Communication and interpersonal skills:
Interacting with "customers," negotiating, and explaining their "products" builds confidence and communication abilities.
j Problem-solving and critical thinking:
Identifying challenges and finding creative solutions strengthens their analytical skills.
j Resilience and perseverance:
Bouncing back from setbacks and learning from mistakes builds mental toughness.
BY BRADY DRAKE
Entrepreneurs increasingly seek to build companies that generate not only financial returns but also positive social and environmental impact. The B Corporation (B Corp) certification has emerged as a powerful framework for companies looking to balance profit with purpose.
Before diving into the setup process, it's essential to understand what a B Corp actually is and how it differs from other business structures.
Many entrepreneurs confuse B Corp certification with benefit corporation legal status.
B Corp Certification is a third-party certification administered by the nonprofit B Lab. It evaluates a
company's entire social and environmental performance against rigorous standards. The certification is available to businesses regardless of their legal structure, provided they meet the performance requirements and integrate stakeholder considerations into their governance documents.
Benefit Corporation is a legal status available in many states and countries that provides a legal framework for companies to pursue social and environmental objectives alongside financial goals. This legal structure protects mission-aligned businesses from shareholder pressure that might otherwise prioritize profits at the expense of purpose.
B Corp certification requires companies to:
j Demonstrate high social and environmental performance through the B Impact Assessment.
j Make a legal commitment to consider the impact of decisions on all stakeholders.
j Exhibit transparency by publicly sharing performance information.Pay annual certification fees based on revenue.
Before committing to the certification process, it's important to understand the strategic advantages that B Corp status can provide.
B Corp certification helps businesses stand out from competitors. Research shows that a significant percentage of global consumers are willing to pay more for sustainable brands, with this percentage rising among younger demographics.
Purpose-driven businesses attract purpose-driven employees. Studies have found that a large majority of millennials say their company's purpose was part of the reason they chose to work there.
As impact investing grows, B Corps have gained favorable attention from investors interested in both financial returns and social impact. Many funds explicitly seek out mission-driven businesses for investment.
B Corp certification allows for premium positioning and potentially higher margins. Research indicates that sustainability-marketed products grow faster than conventionally marketed products and command higher price premiums.
The B Corp assessment process often leads companies to develop more resilient supply chains through deeper supplier relationships and diversity.
The first concrete step in the B Corp journey is completing the B Impact Assessment (BIA), a comprehensive evaluation tool that measures your company's impact on workers, customers, community, and environment.
The BIA includes 200+ questions across five impact areas:
j Governance: Mission, ethics, accountability, and transparency
j Workers: Compensation, benefits, training, ownership, and work environment
j Community: Diversity, economic impact, civic engagement, and supply chain management
j Environment: Facilities, materials, emissions, resource usage, and waste
j Customers: Products/services that address social and environmental issues
After identifying gaps through the BIA, companies need to implement specific improvements to reach the 80-point threshold.
To maintain B Corp certification, a company must document to require consideration of all stakeholders, not just shareholders.
The approach varies based on your current legal structure:
If your company is incorporated as a C-Corp or S-Corp, you have two primary options:
j Amend existing articles and bylaws to include stakeholder consideration.
j Convert to a benefit corporation in states where this legal structure exists.
The benefit corporation structure often provides the strongest mission protection, especially if future capital raises might bring in investors with traditional profitmaximization expectations.
If you operate as an LLC, you'll need to:
j Amend your operating agreement to include specific language about stakeholder consideration.
j Consider conversion to a benefit LLC in states where available.
B Lab provides template legal language for each business structure that can be adapted with the help of legal counsel.
Legal requirements vary significantly by state. As of 2024, 38 states plus the District of Columbia have passed benefit corporation legislation, though specific requirements differ.
For example:
j Delaware benefit corporations must produce a biennial (rather than annual) benefit report.
j California benefit corporations must pursue a "general public benefit" plus specific public benefits stated in their articles.
j Colorado provides both benefit corporation and Public Benefit Corporation options with different reporting requirements.
Once you've implemented necessary improvements and made legal changes, you'll move into the verification phase of the B Corp certification process.
B Lab will request documentation to verify responses to the assessment, focusing particularly on:
j Legal documents showing stakeholder consideration requirements
j Employee handbooks and policies
j Environmental monitoring data and programs
j Community impact initiatives and metrics
j Financial records related to charitable giving and employee compensation
After submitting documentation, B Lab will schedule a verification call to review your assessment and supporting evidence. This typically includes:
j Clarification questions about specific responses
j Random verification of additional questions beyond those initially selected for documentation
j Discussion of improvement areas where points were not awarded
The verification process typically takes 4-6 months from submission to certification, though timing varies based on B Lab's current queue and the completeness of submitted documentation.
In addition to the BIA, a company will complete a Disclosure Questionnaire covering potential negative impacts or sensitive practices in your industry.
These disclosures don't necessarily prevent certification but may require additional transparency or remediation steps.
B Corp certification is not a one-time achievement. To maintain certification, companies must:
Annual Requirements
j Pay certification fees (ranging from $1,000 to $50,000+ based on revenue)
j Complete annual update with key metrics and changes
j Provide transparency through B Corp profile page
The full recertification process occurs every three years and involves:
j Completing the most current version of the B Impact Assessment
j Demonstrating continued improvement in impact areas
j Meeting any new standards introduced since initial certification
The recertification threshold typically increases over time as B Lab raises standards and best practices evolve. What qualified for certification initially may not be sufficient three years later, creating a continuous improvement incentive.
For sustained success, principles should be embedded into ongoing operations:
j Assign B Corp responsibility to a specific leadership role
j Incorporate impact metrics into regular business reviews
j Create cross-functional "B Teams" to drive continuous improvement
j Create cross-functional "B Teams" to drive continuous improvement
j Leverage certification in marketing, recruitment, and investor relations
bcorporation.net/en-us/ /bcorporation?_rdr
@bcorporation
/company/b-lab-global
@BCorporation
@BCorporation
hen a family member or friend can no longer manage their personal or financial affairs, the courts can step in through guardianships and conservatorships. While these terms are often used interchangeably, they address different needs, and understanding which tool is right (or whether you need both) is key to protecting a vulnerable adult.
BY JESSE MAIER Attorney, SW&L Attorneys
1. WHY CONSIDER COURTAPPOINTED PROTECTION?
• Cognitive decline (e.g., dementia)
• Mental health crises or substance dependencies
• Physical or traumatic brain injuries
• Recent instances of financial exploitation
In every case, the core question is: Can this person still make sound decisions about their health, living situation, or finances? If not, a trusted guardian or conservator can be appointed to act in their best interests.
A guardian of the person has authority over:
• Health-care decisions
• Choice of residence and personal care
• Daily needs such as dental, medical treatments, and general maintenance
Each state court limits a guardian’s powers; major choices (like relocating someone out of state or certain medical procedures) often require prior court approval. In every action, the guardian must prioritize the ward’s (the person to be protected by the guardianship) well-being and expressed wishes.
A conservator of the estate (or simply “conservator”) manages the protected person’s financial and legal affairs:
• Collecting income and benefits
• Paying bills, taxes, and debts
Investing, preserving, or selling assets when necessary
Courts generally grant conservators unilateral decision-making power over the estate—again, always requiring that decisions serve the protected person’s best interests.
• Combined role: Often, one individual or institution serves both as guardian and conservator. Choice of residence and personal care.
• Separate roles: Families sometimes select different people for each role—perhaps a medicalsavvy sibling as guardian and a financially experienced niece as conservator.
If conflicts arise (e.g., whether to spend estate funds on a move to assisted living), the court resolves them by considering what best serves the individual’s health, safety, and financial security.
When considering which protection your loved one needs, ask yourself, “What is this person struggling with?”
• Both guardian and conservator: When a person struggles equally with health-care choices and money management (e.g. Alzheimer’s plus complex assets).
• Only Guardian: If someone needs help with daily living or medical decisions but remains financially competent or does not need assistance with financial decisions due to the relative simplicity of the financial situation (e.g. no need to apply for federal, state, local benefits or a small estate).
• Only Conservator: If someone can care for themselves personally, but cannot oversee
investments, pay taxes, guard against financial scams or rectify and protect against exploitation.
• Assess needs objectively. Talk with family, doctors, or social workers first. Is there a real need for help here?
• Consult an attorney. Talk with an attorney about whether this is the right situation for a guardianship, conservatorship, or both. The attorney will be able to assist in answering the questions of “Is this a guardianship/ conservatorship appropriate to fix the issue?” and “Are you the correct person to serve as guardian or conservator?”
• Consider alternatives. In addition to the above, the attorney can also help point you in the right direction if there is a better route to go than a guardianship and conservatorship (e.g. power of attorney, representative payee, limited guardianship or conservatorship).
As a guardianship/conservatorship attorney, I am dedicated to advocating for individuals in need of help to ensure their safety and stability. Call me today at SW&L Attorneys.
If you've ever seen a big idea come to life in Fargo and wondered how it all got done, there’s a good chance Anita Hoffarth and Rachel Asleson were behind the scenes. These two co-own Reach Partners, a project management company that specializes in what they call "focused energy." In other words, they make stuff happen.
Anita, who grew up in Appleton, MN, and Rachel, a near-lifelong Fargo resident, didn’t necessarily dream of becoming project managers. Back in the early 2000s, neither of them even really knew what the job title meant. But that didn’t stop them from building a company that now helps organizations across all sorts of industries, bring their ideas to life.
"We provide focus and energy," Anita said. "We help people organize around a vision and keep things moving."
Rachel, who started her career with a degree in education, added, "Project management is a lot like classroom management. You need a plan, you need objectives, and you need to make sure everyone knows what they’re doing, especially when things go sideways."
Anita bought Reach Partners in 2005 after being recruited by her mentor.
Rachel joined later, initially to help out temporarily. But the chemistry was undeniable, and soon they made their partnership official. They became coowners, balancing each other’s skills and becoming what they jokingly call each other’s brains.
"We don’t do ego here," Rachel said. "We do collaboration. We build structure around ideas and get them over the finish line."
Their work has included everything from coordinating large-scale events to supporting marketing teams and developing internal strategy processes. At the heart of it all is something deceptively simple: keeping everyone aligned.
"We aren’t usually the visionaries," Anita said. "We’re the vision keepers."
That’s the question they get asked the most.
"It’s not always easy to explain what project management is," Rachel said, "until you need it."
They like to think of themselves as an extension and expansion of a company’s leadership. Teams work on projects to get them done. Reach Partners helps shepherd those projects along, because everyone has
By Jordan Woods
great ideas and everyone wants to implement those great ideas. Rachel and Anita provide the structure.
"People don’t always realize how much communication, risk management, and organization it takes to pull something off," Anita said. "We live in the weeds so our clients can stay focused on the big picture."
One of their biggest challenges? Helping potential clients understand how Reach Partners fits into their world.
"Sometimes people can’t see the value of what we do until they’re in it," Anita said. "And then it’s like, 'Oh! Now I get it.'"
That’s why they rely heavily on word of mouth and long-term relationships. Nearly all of their work comes from returning clients or referrals. People leave companies, go elsewhere, and take Reach Partners with them.
"We don’t do a lot of marketing," Rachel said. "Our growth is organic. But right now, we’re actually in a place where we have capacity, so we’re looking for some new partners."
submitted by Jordan Woods
Their advice to aspiring entrepreneurs and project managers starts with listening.
"Communication is everything," Rachel said. "Especially follow-up communication."
"Be open to possibility. Ask questions. If someone’s doing something that interests you, invite them to coffee," Anita said. "Fargo is a community where that’s not only possible—it’s encouraged."
They’re big believers in community, and even competitors can become collaborators. "This community
supports each other," Anita said. "You just have to reach out."
When they’re not juggling timelines and to-do lists, Anita and Rachel know how to unplug.
Anita is a reader. She’s currently reading "Happily," a memoir framed through the lens of fairytales. "It’s really beautifully written," she said.
Rachel is a watercolor and acrylic painter—she even illustrates the artwork for the Reach Partners blog. "I love exploring different mediums," she said. "It keeps my brain in creative mode, even outside of work."
Anita and Rachel may not have set out to be business owners, but they’ve built something strong and sustainable. They don’t chase the spotlight. They chase results.
"We make ideas real," Rachel said. "That’s what we do."
ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the years. He knows their ups, and their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Scott Meyer, CEO, Chipp.AI.
By John Machacek
01
Will you please tell me your Chipp elevator pitch?
Chipp is the easiest way to build AI agents trained on a company’s knowledge. Chipp helps businesses get started with AI, helping with tasks like marketing, HR, sales, and customer support.
02
Many of us are just beginning to wrap around brains around how to incorporate AI more into our work and daily life. Will you please share some common examples of how people are using Chipp?
What's exciting about AI is that experience actually gives you an advantage. The more business knowledge you have, the better questions you'll ask, and the better results you'll get. It's like having a really smart intern who needs clear direction to deliver great work.
We're seeing businesses in Fargo and beyond using AI in five main ways:
• Marketing: Teams are using it to write consistent content that sounds like their brand. Instead of spending hours on social
posts or emails, they're getting first drafts done in minutes.
• Customer Service: Simple AI chatbots trained on a company’s data are handling 60-70% of basic customer questions, giving staff more time for complex issues that need a human touch.
• Internal Knowledge: Think of it as "company search on steroids." Instead of digging through old emails or shared drives, teams can quickly find exactly what they need from HR policies to how to create company documents
• Sales Support: Sales teams are using AI to personalize proposals and follow-ups by pulling from past communications and customer data.
• Data Analysis: Businesses are spotting trends and making sense of their numbers faster than ever.
The most successful approach we've seen is starting small—pick one regular task that takes up too much time and try AI there first. It's not about replacing people; it's about helping them think and work faster.
What's interesting is that while 50% of Americans use AI every week, only 7% of companies say the same—which is a lie because 50% of Americans are using AI every week! There's a real opportunity here. We recommend starting with a simple lunch-andlearn where team members share how they're already using AI. This opens up conversations about best practices and helps create a shared understanding of how to use these tools responsibly.
03
With Chipp having practicality for businesses, what can you tell me about collaboration of AI use within a business as well as the business ensuring particular levels of privacy?
People don't want to use AI - they want to finish their task. We are seeing a big gap between a handful of people at a company who are experimenting and leveraging AI and then the majority of people who just want to be told the best ways AI can help them do their work.
Part of the reason for the hesitation is privacy. FOMU > FOMO meaning the fear of messing up is greater than the fear of missing out. Companies need to just tell employees what their policy is. It doesn’t have to be overly technical. Typically, we recommend saying what data you won’t share, such as customer data as a starting point. With Chipp, we enable businesses to layer on additional privacy so no data is used for training other AI models and all of the data stays in your own cloud. This helps the fear people have of sharing data with OpenAI.
Having the privacy guardrails is powerful. It sends a signal that your company is ok with employees using AI. We have leaned into this at Chipp. Chipp helps businesses share pre-built AI apps with their teams. Then, it also allows employees to build their own
AI tools. This is helpful to improve personal productivity and also create new apps the company can use.
04
When it comes to promoting Chipp, I definitely notice the great job you do with your newsletters, videos and webinars. What are your strategies for creating this content?
Our approach to content is pretty straightforward—we stick to what comes naturally. Since Chipp's mission is teaching people how to use AI effectively, we lean into our strengths: teaching and video content.
I often say that AI is the world's best cover band, but even a cover band needs original material to work with. That's our strategy. We create core content, usually in the form of short, focused videos, and then use AI to help us repurpose it across different channels. A single 5-minute video can become multiple email newsletters, social media posts, and bite-sized learning clips.
Our workshops, both online and in-person, have been particularly effective. They serve two purposes: helping multiple people at once while giving us invaluable real-time feedback. When someone raises their hand with a question or looks
confused, that's golden information that helps us improve our messaging and teaching approach.
All of this comes together in Chipp Academy, which we recently launched at: chipp.disco.co. It's designed especially for folks who might be hesitant about AI or aren't sure where to start. We're constantly adding new content—usually weeklyto keep up with AI developments and address the questions we hear from our community. Whether someone's just starting out or looking to stay current with AI trends, they'll find practical, hands-on guidance that makes sense for their business.
The key is making everything accessible and practical. We're not trying to overwhelm people with technical jargon - we're focused on showing them how to actually use these tools in their daily work.
We've learned valuable lessons from companies like HubSpot and Notion about community building. But what I love most about communities is that you can't simply buy your way in - you have to earn it through genuine relationships and trust.
Our community started organically with what we affectionately call "Chippsters"—people who use and love Chipp. What's been amazing to watch is how these Chippsters have taken initiative to create Chipp Chapters in their own regions. We now have active communities in places like Mexico, South Africa, Brazil, and Australia. Each chapter brings its own unique perspective on how AI can solve local business challenges.
and grow with AI.
What makes this especially meaningful is seeing how each community adapts our tools to address their specific needs. Whether it's a group in South Africa focusing on nonprofit applications or Australian businesses using AI for remote work solutions, each chapter adds something unique to the broader Chipp ecosystem.
This organic growth has proven far more valuable than any traditional marketing approach. When people genuinely believe in what you're doing and want to share it with othersthat's something you can't put a price tag on.
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joining a webinar, I’m aware of Chipp’s use of and support of community management groups. These types of online communities can be a strategy to boost the brand, user engagement, leads and whatnot. Can you elaborate on how Chipp
Instead of trying to control these communities, we focus on empowering them. We provide what we call "community blueprints"— resources and frameworks that make it easier for local hosts to build and nurture their groups. This approach allows each chapter to maintain its authentic local flavor while having the support they need to succeed.
Our role is to support these community leaders so they can better serve their own customers and audiences. It's a ripple effect— we help our Chippsters, who then help others in their networks learn
Last year, you hosted your first Chipp Con user conference in Fargo. I see that you are expanding Chipp Con to two days this year, hosted in Fargo again. For the reader, will you please explain what is Chipp Con and who each day of the conference is applicable?
We're excited to bring Chipp Con back to downtown Fargo for its second year, expanding to two full days on July 2122. We've structured it to serve both AI builders and business users, with each day having its own distinct focus.
July 21 is our "Builder Day," perfect for anyone looking to build a business with AI. It's more technically focused, diving into topics like API integration and software development. If you're a Chipp user or seller interested in building solutions on our platform, this day is designed for you.
July 22 opens up to everyone who wants to learn how to integrate AI into their daily work and business operations. We're bringing in speakers from around the globe to share practical applications and peek into what's next in AI. Whether you're just starting your AI journey or looking to expand your current usage, you'll find valuable insights and connections.
What makes Chipp Con special is that it's not just about watching presentations—it's hands-on learning. Bring your laptop or phone because you'll be building and experimenting right alongside us. You'll leave with practical skills you can implement immediately.
For anyone interested in joining us, you can find all the details and register at Chipp.ai/ChippCon. We're looking forward to connecting with both familiar faces and newcomers in Fargo this July. 07
I’ve met some of the Chipp team, so I know that you have people scattered to parts beyond Fargo Moorhead. How has it been to build your software startup with a cofounder and teammates elsewhere?
While we're proudly headquartered in Fargo, where we received our initial funding, we've built Chipp with a distributed team of exceptional talent. My cofounder and I worked together in previous roles, which gave us a strong foundation of trust when he chose to build from Greenville, SC.
One thing we learned early on is that while remote work is effective for many roles, having your development team together creates special magic. That's why we established our development hub in Greenville, where we have a tight-knit engineering team. We've also brought on a senior engineer in Indianapolis, whose experience has been invaluable to our growth.
Building a strong team culture across different locations takes intentional effort. We start each day with a 15-minute "Stand-up" meeting where everyone checks in and connects. Our team stays in constant communication through chat throughout the day, and we make it a priority to bring everyone together in person at least quarterly. These face-toface meetings help strengthen the relationships that make our distributed team work so well.
What's fascinating is how AI has transformed what's possible with a smaller, distributed team. Our engineering team of four can now accomplish what traditionally might have required 10-12 people. AI serves as a force multiplier, helping us work more efficiently and effectively while maintaining the agility of a smaller team.
Chipp has had some successful private funding raises. Do I assume correctly that the ability to create more with less people helps you more efficiently maximize your funding runway?
Absolutely—AI has been a gamechanger for how efficiently we can deploy capital. What's particularly exciting is how AI allowed us to build and test working prototypes before even bringing on customers. This is transformative for startups, especially in regions like North Dakota where the angel and venture networks might not be as extensive as coastal tech hubs.
Our funding journey has been built on consistent communication and relationship building. We started with a simple but powerful approach— creating a "Champion List" of people we thought might support us, either financially or through connections. We cast a wide net because you never know where valuable relationships might develop.
Our first round was primarily friends and family angel investors. We made it a priority to send detailed progress updates every couple weeks, which helped build trust and momentum. This practice of regular "Champion Updates" became core to our fundraising strategy.
That foundation led to our partnership with M25, who became our lead investor and did an incredible job connecting us with their network.
We also participated in gBETA, which was invaluable—it pushed us to gather more user feedback and plugged us into gener8tor's extensive support network. Gener8tor’s 1889 fund then supported us in our pre-seed round.
We are excited to share that we recently completed a $2 million seed round led by Homegrown Ventures in South Dakota. This round includes new investors joining and existing investors doubling down on their commitment. This validation came largely from the relationships we'd built through consistent updates and demonstrable traction.
What's particularly meaningful about our funding journey is how it's showing a new path for startups in our region. With AI enabling smaller teams to build more efficiently, we can stretch funding further and show meaningful progress faster. This creates opportunities for founders to build significant companies even in markets that traditionally might not have had access to large earlystage checks.
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If you could go back in time to talk to Scott from several years ago, what kind of hindsight advice would you give yourself?
Show don’t tell. Just start by building and creating. It might be an event, a product, or a blog.
When you can show others that you can do the thing, it builds trust and makes them want to support you. We all have passions—go take action!
What can we do as a community to help you and Chipp succeed?
Join us at Chipp Con! I want Fargo to be a bustling hub of AI. To that end, we host the Fargo AI meetup every other week to connect business leaders with AI builders and tinkerers. No technical skills are needed! Just head to fargoai.com to learn more. And in conjunction with Chipp Con, we are partnering with a few other organizations to hold a Fargo AI Fest party from 4-8 p.m. on Monday July 21 along Broadway Square in downtown Fargo.
If you or your business is ready to get started with AI, try Chipp. It’s an easy way to get started leveraging the best tools in minutes. If you need more help or a details strategy, just reach out. I love helping onboard people to AI, especially in my hometown!
