February 2026

INSIDE THE FEBRUARY 2026 ISSUE:

Another Moonshot Opportunity for Arizona Innovators p. 3

Subaru Warms

Little Hearts p. 6

Quality

Connections

How Do You Mend a Broken Heart?

Flagstaff medical device startup Corvention makes heart-healing history with first human case using a new balloon catheter.

By Bonnie Stevens, FBN

More than 50 years since Barry Gibb topped record charts with his lyrical question,

“How Do You Mend a Broken Heart,” Corvention, housed on the Moonshot Flagstaff campus, made history Jan. 7, with what may well be the world’s best answer so far. The

medical device company’s innovative KardiaPSI Balloon Catheter™ – made in Flagstaff – was used in the first human case, mending the heart of a fit 78-year-old and sending him back to the tennis court days after heart surgery.

THE HEARTBEAT HEARD ROUND THE WORLD

Creates Broadcasters p. 8

The KardiaPSI balloon catheter is designed to open a calcified aortic valve. Such BAVs [Balloon Aortic Valvuloplasty] are often used as part of transcatheter aortic valve replacement (TAVR) procedures. A novel procedure performed with Corvention’s reinforced balloon on the tip of a catheter and threaded through

Exploring Solutions for Low Vision p. 16

Salvatore Moscato

Serves Up Old World Recipes in Camp Verde p. 23

FBN Applauds Those 40 Over 40 p. 28

Band on the Run Drops

Loot in Flagstaff

Bright Side Bookshop sells autographed Paul McCartney book, gives back to the community

By Bonnie Stevens, FBN

You’d think the people would’ve had enough of silly love songs, but with only 175 signed, limited-edition copies of Paul McCartney’s new book, “Wings: The Story of a Band on the Run,” Bright Side Bookshop owners Annette Avery and Lisa Lamberson see it isn’t so.

And what’s wrong with that? Nothing at all, says Avery. “It’s a win for Bright Side, a win for the collector who bought it and a win for three Flagstaff nonprofits.”

The bookshop was offered one of the rare editions from publisher W. W. Norton & Company last fall. Bright Side paid $1,500 to receive the book, along with the freedom to market it.

“We had never done anything like this before,” said Avery. “Some bookstores had an auction, some had a raffle, some named a price and waited for a buyer.”

The book arrived, sealed in a box within a box, said Avery. “And it wasn’t just the book.”

The special deluxe edition included a translucent blue vinyl of “Wings: The Definitive Collection,” an oral history with interviews from band members, family and friends documenting the band’s journey and musical reinvention in the 1970s. It also came with memorabilia. The book was written with historian Edward “Ted” Widmer. The foreword was written by the former Beatle.

The Bright Side owners announced that the book was for sale on the bookshop’s website. Those interested were directed to the landing page on the day the exclusive books went on sale. Avery and Lamberson offered their book at a minimum bid of $3,500. However, bidders had the option to “buy it now” for $7,500. Two early bids met the minimum requirement. Then, another came in for an immediate purchase of $7,500.

“We were thrilled and decided we would share the earnings with the community,” said Avery.

Bright Side Bookshop owners Lisa Lamberson and Annette Avery say they were thrilled to be given the opportunity to buy a limited signed edition of Paul McCartney’s new book, “Wings: The Story of a Band on the Run.” Courtesy photo

Moonshot Brings Pitch Competition Back to Prescott, Features Innovators in Flagstaff during Tech Week

Moonshot, in partnership with Yavapai College SBDC and the Regional Economic Development Center at Yavapai (REDC), has announced the return of its Rural Arizona Pitch Competition to Prescott April 2-8, 2026, at Yavapai College Building 19.

This year's competition focuses on innovation and is part of Moonshot's 7th Annual Rural Arizona Pitch Tour, which is visiting 20 rural communities. Entrepreneurs with "moonshot" ideas – whether fully launched businesses or concepts scribbled on napkins – can compete for local prize money and the chance to represent Prescott at October's state finals in Phoenix.

The two-day format features preliminary rounds from 9 a.m.-3 p.m., Thursday, April 2, with semi-finalists announced that day. Finals are scheduled for 9-11 a.m., Wednesday, April 8, as

part of Prescott's AZ Tech Week agenda, open to the public.

All participants will receive a complimentary Moonshot membership, worth $5,000, providing mentorship, educational programs and investor access.

"This competition energizes our entrepreneurial ecosystem and showcases the innovative spirit driving Yavapai County's economic future," said Vincent Redgrave, REDC Executive Director.

"Rural Arizona entrepreneurs deserve the same opportunities as their urban counterparts," said Moonshot President and CEO Scott Hathcock.

"We're creating pathways for innovative ideas to become thriving businesses."

To apply for the pitch competition, visit https:// www.moonshotazpitch.com/quad-cities.

Continued on page 34

The Moonshot team rallied around 2025’s big winners last October in Prescott. Ashley Heida won the statewide pitch contest for her Analytical Mineset business concept and received a check for $10,000.

Photo by Morgan Boatman. Photos by Morgan Boatman

A Slice of History Returns to Downtown Flagstaff

Alpine Pizza, previously an iconic hangout on Leroux St. for skiers and students, hosted a VIP Grand Opening in mid-January, a month after it began operating in the larger space of the historic McMillan Building, stretching its footprint to Route 66. Dozens of locals and city leaders celebrated its return by sampling pizza, sandwiches, salad and beverages. Alpine opened in 1973 but had been closed for several years before serving up its famous pizza and charming downtown atmosphere again. FBN

Photo by Peter Corbett

The Arizona Commerce Authority is helping our state’s manufacturers grow and prosper through meaningful programs like the Arizona Manufacturing Extension Partnership (Arizona MEP).

Using a proven approach that combines decades of leadership, manufacturing, operational and business expertise, Arizona MEP offers custom, hands-on solutions to help clients achieve their goals. Whether you’re looking for minor improvements or a major transformation, we provide the right knowledge, skill set and fl exibility to support your team. Join the more than 375 manufacturers in Arizona who have chosen Arizona MEP to help enhance their business.

Learn more at azmep.com

Findlay Subaru Prescott Brings Warmth to Kids Through Subaru Loves to Help Initiative

Findlay Subaru Prescott partnered with Operation Warm and the Boys & Girls Clubs of Central Arizona to distribute 132 brand new winter coats to local children as part of the national Subaru Loves to Help initiative. The distribution was conducted onsite at the Boys & Girls Clubs in Prescott and Prescott Valley, providing families with direct access to coldweather clothing.

The local events align with Subaru of America’s broader national effort to donate more than 100,000 coats annually through its partnership with Operation Warm. The initiative focuses on addressing basic needs for children in communities served by Subaru retailers across the United States.

During the events, children tried on their coats and marked their names on the interior name tag included in each garment. According to Boys & Girls Clubs staff, this small action helped establish a sense of ownership and personal connection to the item.

“At Subaru, we believe that even

create lasting impact,” said Findlay

Subaru Prescott Marketing Director Kara Hartman. “Seeing the smiles on the children’s faces as they wrote their names inside their new coat was a powerful reminder that warmth is

valued and cared for.”

Operation Warm designs and manufactures the coats distributed through the program, ensuring consistent availability and sizing for partner organizations nationwide.

operates under the Subaru Love Promise, the company’s framework for community engagement and philanthropic activities across its retailer network. FBN

For more information about Subaru Loves to Help, visit https://www.findlaysubaruprescott.com/ subaru-love-promise/

Boys & Girls Club representatives celebrated the gift of winter coats for children in Prescott and Prescott Valley through the support of the Subaru Loves to Help initiative. Courtesy photos

John Van Winkle and Taire Eggers of Findlay Subaru Prescott helped distribute the coats.

As your neighbors, we know how important reliable service is when winter’s cold settles in.

That’s why we work so hard to ensure that our natural gas is always available, no matter the weather.

Our employees conducted proactive maintenance throughout 2025 to ensure that our local distribution system suffered zero outages, despite bitter winter temperatures. Our gas team also earned an excellent score on this year’s state safety audit, highlighting our commitment to deliver secure, reliable energy to warm our customers’ homes and businesses throughout Arizona.

That kind of industry-leading reliability takes planning and investment. It also takes the dedication of our employees, who are committed to working as safely and efficiently as possible to provide the energy customers need when temperatures plummet.

Quality Connections Launches ‘Diverge Media’

Something special is happening behind the studio door at Quality Connections (QC). Members are gathering around microphones, cameras are rolling, and voices that have sometimes never been heard before are finding their platform.

Welcome to Diverge Media, QC’s reimagined online radio station that has evolved into a full media production program where members create videos, podcasts, radio shows and more.

LEARNING THROUGH CREATING

“These production studios are incorporated into what we teach throughout our daily activities in the day program,” explained Mo Burres, Day Program director. “Diverge Media is one way we implement skills that they have in their current objectives.”

Those objectives include reading, writing, mathematics, social skills, planning and time management. And Diverge Media’s superpower is that practicing those skills is a lot more fun in a studio.

“It’s a lot easier to talk a lot of our members into going into our media room than it is to hand them out a math worksheet,” Burres said with a smile.

Burres and Casey Everett, QC’s media instructor, are both experienced broadcasters and now use that expertise to empower QC’s members – and help change people’s perceptions about individuals with disabilities.

“We serve a wide variety of individuals with a vast difference in abilities,” Burres explained. “Some people that have a more difficult time with things like reading comprehension have no problem going into the radio room and talking about all the things that they love. Or we have a person who is nonverbal who, as soon as that media room door is open, they come in and hop on the microphone and start singing along with the song that’s playing.”

ONLY GOOD NEWS

The growth happening in the

studio is tangible. Ryan Day is the anchor of “Only Good News,” a video series highlighting positive stories from the Flagstaff area. Burres and Everett note how he’s blossoming in ways they’ve never seen before while working on his memory skills through the project.

For some members, hearing their own voice for the first time has been transformative.

Adam, who has a mild stutter, heard himself on playback and said, “Wait, I can hear my stutter right there. Let me do that again. I know I can do that again.” He practiced until his stutter was barely noticeable.

Member-Led, Member-Driven Members research, conduct interviews, write copy, film, and edit. Burres and Everett handle the technical aspects, but the creative vision belongs to the members.

“Our main goal is to let the members kind of come up with the ideas that they want to talk about,” Everett explained. “Whatever they want to do, we want to give them the ability to be like, ‘Yeah, go with it.’”

The idea started years ago when QC members toured the KAFF studios to record public service announcements. They loved it so much that they lobbied QC leadership to create their own studio. Members researched equipment needs, created a budget and presented their case to create the station. In its latest iteration, the name “Diverge” plays on the word neurodivergent while representing the idea of going off the beaten path and doing things their own way.

The studio offers members a stage without the pressure of performing in front of large crowds. “It’s a safer space that allows them something that they may not have gotten to experience before,” Burres explained. “They have this creative goofiness that they just let go inside the studio.”

Everett added, “Because it’s all member-led, we just give them the tools to make it happen. The content is already here in the day program.”

WHAT’S NEXT

“I’ll get emails from parents that

“We serve a wide variety of individuals with a vast difference in abilities,” Burres explained. “Some people that have a more difficult time with things like reading comprehension have no problem going into the radio room and talking about all the things that they love. Or we have a person who is nonverbal who, as soon as that media room door is open, they come in and hop on the microphone and start singing along with the song that’s playing.”

are like, ‘Oh my gosh, I just heard Mary talking about vampires for like 30 minutes on her podcast,’” Burres shared. (That would be “Vampire Talk,” which airs on Fridays.)

The Page program is gearing up to launch its own studio, with a member who’s deeply knowledgeable about the local sports scene already identified as their first potential presenter. Back in Flagstaff, members make their enthusiasm clear daily. “Ryan literally follows me around every day, and he’s like, ‘Are we going in the radio room? When are we doing this?’” Everett said. “They’re very excited about it.” FBN

Top: Diverge Media was inspired following a tour of the KAFF Radio studios. Middle: Many Quality Connections members enjoy hearing how they sound and are inspired to improve their speech through broadcasting. Bottom: Students have created their on-air programs like “Only Good News” and “Vampire Talk." Courtesy photos

// COMMUNITY PROFILE //

BY

STAN BINDELL, FBN

Reclaiming Trust, Rebuilding Legacy

Museum of Indigenous People’s Manuel Lucero showcases Native voices and traditions

More than 27,000 people from all over Arizona and beyond visited the Museum of Indigenous People in Prescott last year.

Executive Director Manuel Lucero remembers when the arts center, previously the Smoki Museum, had very few visitors. It was a time when many were offended by the institution practices of selling inauthentic jewelry and hiring non-Native dancers to perform in Native American ceremonies.

Lucero, who is Cherokee and Irish, has made ensuring authenticity a priority.

One of many people involved in changing the name from the Smoki Museum to the Museum of Indigenous People, Lucero has witnessed the museum’s positive evolution and growth. He has been the director for six years but has worked at the museum for 15. Today, the museum has a board of directors and five employees, who are supported by 70 volunteers.

The museum, housed in a pueblo-style building, hosts the largest displayed collection of Native Arizona pottery in the country, along with an extensive collection of Kachina dolls, jewelry and books.

Lucero came to the Prescott area 16 years ago with his wife, Nicole, who is Yaqui and Kiowa. The two met when they were attending De Anza College in the San Francisco Bay area and were members of the Native American Club. They have four children.

They ended up at Arizona State University, where Nicole earned her degree in history and Manuel earned his degree in Native American studies.

When he first found out about the Smoki Museum, he was invited to attend a powwow gathering but was apprehensive because of the museum’s past. However, the executive director at the time, Cynthia Gresser, told him about changes the museum

Continued on page 38

Executive Director Manuel Lucero emphasizes authenticity at the Museum of Indigenous People in Prescott. Courtesy photo

BY BONNIE STEVENS, FBN

Are We Setting People Up to Fail?

In my years of working in and consulting for small and large organizations, I’ve noticed one trap that catches people again and again: responsibility without authority. This happens when managers are assigned outcomes without being given the tools, resources or decision-making power needed for success. It often occurs during staffing shortages, when employees are stretched thin, or when workplace culture becomes vague, informal or

sloppy. Even with top performers and the best intentions, the results can lead to frustration, burnout and avoidable failure.

Consider an employee tasked with overseeing the guest experience but given no real authority over the reception area, often the first in-person connection with customers, business partners and community leaders. Without authority, that responsibility is hollow. The manager cannot train, reward or correct front-line staff.

No matter the size of the organization, the rules are the same. People need clarity around expectations and the resources to meet them – time, funding, access to information and equipment, cooperation across departments and the authority to act.

They cannot improve the workspace, update systems or invest in education that would make the job easier or more effective.

Yet when problems arise, that same manager is expected to explain what went wrong, without sounding defensive or ungrateful. This dynamic is an efficient way to lose both the manager and the employees on the front line.

I’ve also seen workplace cultures where “everyone is responsible” for certain tasks – keeping shared spaces clean, acknowledging customers, creating a positive environment, maintaining company vehicles or behaving professionally as a representative of the organization.

If these expectations don’t appear in job descriptions, onboarding or a clearly defined culture, why would we be surprised when “everyone” doesn’t follow through?

No matter the size of the organization, the rules are the same. People need clarity around expectations and the resources to meet them – time, funding, access to information and equipment, cooperation across departments and the authority to act.

sauce behind innovation, reputation, quality control, profitability, customer experience and employee satisfaction. But when that sauce gets messy, we can’t expect “everyone” – or even “someone” – to clean it up without

Human resources can be the secret

the structure, authority and support to do so. FBN

Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie. stevens@gmail.com.

THE TOWN OF PRESCOTT VALLEY

Belated Happy New Year, Flagstaff

By José Luis Cruz Rivera

It’s always energizing to welcome our students, faculty and staff back for the spring semester – and to see our campus come alive again in the place we’re proud to call home.

At Northern Arizona University, the new year begins with a renewed sense of purpose: to ensure that talent is met with opportunity by delivering an exceptional educational experience for all students. While our operating environment is increasingly complex, our student-first commitment is unwavering. NAU’s history is filled with moments when we met the challenge of the day and delivered for our community and our state – not by retreating from adversity, but by recommitting to our students, our community and Arizona’s future.

In 1899, NAU’s first president crossed the rugged Northern Arizona landscape by horse and buggy to recruit future teachers for a region desperate for them. During the Great Depression, the university refused to deny an education to students who could not afford tuition – accepting payment in potatoes from one student who otherwise would have been forced to leave school. These stories are not quaint relics; they are reminders of who we are.

And we are ready to deliver for today’s students: carrying forward that legacy of access, excellence and impact.

Arizona is one of the fastest-growing states in the nation, yet our supply of college-educated workers is not keeping pace with demand. Nearly 70% of jobs require education beyond high school, but fewer than half of Arizona’s high school graduates go on to college. At the same time, public funding now covers just 12% of university operating costs. The result is a widening gap between workforce need and educational access – one that threatens economic mobility, community vitality and the longterm prosperity of our state.

That is why NAU recently launched Elevate, a $300 million fundraising campaign designed to invest directly in students and in a future where higher education remains accessible,

relevant and transformative. Elevate is not about growth for growth’s sake. It is about ensuring that talent – found in every corner of Arizona – can connect to opportunity.

I know personally how powerful that connection can be.

As a college undergraduate, I was a student parent. When my car’s transmission failed, I was days away from withdrawing from my engineering program. I had a job interview lined up at K-Mart and a drop slip in hand. Instead of signing it, a faculty member asked why I was leaving. He connected me to a financial aid officer who approved a $250 emergency grant. I fixed the car, stayed in school and completed my degree. That modest investment didn’t just change my life – it had a generational impact on my family’s trajectory. It’s a clear example of the type of impact we seek to deliver for all students who entrust their educational future to NAU.

In addition to student support, Elevate seeks to scale that impact across Arizona in areas of high demand and community need. One example is a critically needed new building for NAU’s College of Nursing. The state faces a shortage of nearly 30,000 registered nurses, with rural and Tribal communities hit hardest. Our nursing programs are nationally respected, yet our facilities are at capacity, forcing us to turn away an average of 200 qualified applicants each year, simply because we lack space.

A modern, purpose-built nursing facility will allow NAU to expand access, strengthen clinical partnerships, and prepare more nurses to serve communities across the state. The benefits will be immediate and enduring: a stronger healthcare workforce, improved access to care and better outcomes for Arizona families.

Elevate is more than a fundraising campaign. It is a call to action: to transform obstacles into opportunity and to ensure that NAU continues to serve as a powerful engine of economic mobility for Flagstaff, for Arizona, and beyond. Here’s to a new year, shared purpose and the work ahead.

Go Jacks. FBN

José Luis Cruz Rivera is the president of NAU.

Louie the Lumberjack welcomes students back to campus. Courtesy photo

Prescott Valley Strengthens Manufacturing Base with New Economic Development Leadership

The Town of Prescott Valley is advancing a focused manufacturing growth strategy with the addition of Jamie Kerr to its economic development team. Kerr brings more than 30 years of experience in business and economic development, with a career largely dedicated to strengthening rural economies throughout Arizona.

From 2018 to 2025, Kerr served as vice president of rural economic development for the Arizona Commerce Authority (ACA). In that role, he led statewide efforts to recruit, expand and retain businesses in rural communities. He served as the pri-

mary point of contact for companies considering relocation or expansion and worked closely with local governments, economic development organizations and workforce partners to align resources and opportunities.

In his new role with Prescott Valley, Kerr is helping guide a manufacturing-focused growth strategy designed to create high-quality jobs and long-term economic stability.

The town is actively recruiting new manufacturing firms while continuing to support existing employers and their expansion plans.

Prescott Valley offers several competitive advantages for manufac-

//

turers. Its central location in Yavapai County provides access to major transportation corridors and regional airports, while the community’s high quality of life helps attract and retain skilled workers. A responsive local government and business-friendly environment further support longterm investment.

Workforce development is a key component of the town’s strategy. Prescott Valley collaborates closely with regional education partners, including Yavapai College, which provides technical training and industry-aligned programs. These partnerships help ensure employers have access to a qualified workforce while creating career opportunities for residents close to home.

Workforce development is a key component of the town’s strategy. Prescott Valley collaborates closely with regional education partners, including Yavapai College, which provides technical training and industry-aligned programs. These partnerships help ensure employers have access to a qualified workforce while creating career opportunities for residents close to home.

supply-chain challenges through job fairs, internships and apprenticeship programs.

By strengthening its manufacturing base, Prescott Valley aims to diversify its economy, broaden its tax base and create stable, well-paying careers for residents. With experienced leadership and a clear strategy in place, the town is positioning itself as a competitive destination for modern manufacturing while preserving the community character residents value. FBN

As the economic development administrator for the Town of Prescott Valley, Jamie Kerr can be reached at econdev@ prescottvalley-az.gov.

Targeted industries include aerospace, advanced materials, precision machining and related manufacturing sectors. To attract and retain these companies, the town emphasizes streamlined permitting, strong workforce partnerships and ongoing collaboration with local employers. Economic development staff assist manufacturers with expansion planning, workforce connections and

For more, information, contact Prescott Valley Economic Development Dept., at 7501 E. Skoog Blvd., Prescott Valley, Arizona 86314, or call 928-759-3080.

VALENTINE’S DAY DINNER

FEBRUARY 14TH | 5PM-9PM

JAZZ DUO FROM 6PM-9PM

Jamie Kerr

THE HEALTH & WELLNESS SECTION

Low Vision, New Hope

Prescott specialist brings cutting-edge rehabilitation and independence to Northern Arizona

By Stan Bindell, FBN

When glasses are no longer enough and surgery cannot restore eyesight, many assume there are no other options. Few realize there is an entire specialty focused on helping people adapt to vision loss and reclaim their independence.

That specialty is low vision rehabilitation, and for Northern Arizona, it begins with Tom Perski.

Based at the nonprofit People Who Care in Prescott, Perski is the region’s only low vision specialist. His services are provided free of charge, helping individuals with vision loss learn how to read, travel, use technology and safely navigate daily life – even when medical treatment has reached its limits.

According to the American Academy of Ophthalmology, about 10 million people in the United States live with AMD, making it the leading cause of vision loss among adults over 65 in developed countries. Vision loss from AMD often progresses gradually, leaving many people unsure of who to talk to once glasses, contacts or surgery no longer help.

That gap is where low vision rehabilitation comes in. For more than 40 years, Perski has worked in the field, which has evolved dramatically over time. Early in his career, low vision care relied primarily on optical magnifiers and specialized lighting. While those tools are still important, today’s rehabilitation programs increasingly incorporate assistive technology.

Smartphones, tablets, e-readers and voice-activated devices now play a central role in helping people read mail, manage medications, handle finances, communicate and stay socially connected. Even clients in their

Low vision rehabilitation is especially important as the population ages. One of the most common causes of vision loss among older adults is age-related macular degeneration, or AMD. The condition damages the macula, the central part of the retina responsible for sharp, detailed vision needed for reading, recognizing faces and driving. AMD is typically caused by a combination of aging, genetics and environmental factors such as smoking and cardiovascular disease.

80s and 90s, Perski said, are eager to learn how to use technology that keeps them independent.

Some of that technology feels futuristic. Perski demonstrates smartglasses equipped with computers that provide spoken navigation cues, allowing users to move confidently through their homes, communities and even airports. Lightweight white identification canes fold small enough to fit in a pocket, signaling low vision to others and often smoothing interactions in public spaces.

Perski does not sell devices. Instead, he evaluates each client’s remaining vision and daily needs, then recommends appropriate tools and training. His advice is consistent: Seek a low vision evaluation early, before frustration and isolation set in.

Before 2023, Northern Arizona had no dedicated low vision rehabilitation program. After retiring to Prescott in 2020, Perski began giving public lectures on macular degeneration at the local library. Those presentations led to conversations with leaders at People Who Care, a nonprofit that has served older adults in Prescott, Prescott Valley and Chino Valley for more than 35 years, primarily by providing transportation for those who can no longer drive.

Together, they secured grant funding and launched a low vision rehabilitation program in January 2023. Each appointment begins with an in-depth interview and education session, often lasting 30 to 40 minutes, to help patients understand their eye condition and what to expect from medical care. Clients are encouraged to bring their glasses, smartphones, tablets and laptops. Appointments

can last up to two hours, allowing time for demonstrations, adjustments and family involvement.

Referrals come from ophthalmologists, retinal specialists, optometrists, optical retailers and word of mouth. aPeople Who Care also offers free classes, two monthly support groups and volunteer training for families and caregivers.

Continued on page 24

Tom Perski, Northern Arizona’s only low vision specialist, demonstrates adaptive tools at People Who Care in Prescott. Perski provides free low vision rehabilitation services to help those with vision loss regain independence and navigate daily life. Courtesy photo

Menopause isn’t One-Size-Fits-All and Neither are the Treatments

By Mary Marini Para, FBN

Whether it’s on social media or during a casual ladies’ night out, menopause is becoming a topic that’s no longer taboo. It is now common for women to talk about brain fog, lack of libido, weight gain, anxiety, fatigue and other symptoms impacting their daily living. As more women open up about their experiences, one thing is clear: Menopause looks different for everyone and has its own timeline.

While hormone replacement therapy (HRT) was widely prescribed in the 1990s, its use dropped sharply in the early 2000s following health concerns raised by the Women’s Health Initiative study. That study showed synthetic versions of HRT to cause increased risk of stroke, breast cancer and blood clots. This scared a lot of providers who blanketed all hormones as unsafe and didn’t take into account that bio-identicals were not used in the study.

Many women went years without their hormones and lost the many benefits they hold. But today, HRT prescriptions are once again on the

rise, with usage increasing by more than 70% in the past four years as clinicians learn more about who may benefit and how hormones are prescribed.

What some women might not realize is that there are options aside from HRT. For those looking for alternative treatments or even a more personalized approach, integrative and functional medicine treatments are gaining attention. The Vitality

Doctor, Christina Kovalik, NMD, LAc., of Flagstaff, a naturopathic medical doctor and acupuncturist specializing in women’s health and hormonal balance, says many of her patients come to her after being told their lab work is “normal,” yet they still don’t feel like themselves.

“Those levels may be normal for aging, but I look at ranges where patients actually feel their best,” she said. “I order baseline lab work to

determine where the patient is and where I think she can go. From there, we can build a plan that’s truly individualized.”

One treatment option Dr. Kovalik

often discusses with patients is bioidentical hormones. Unlike synthetic hormones, bioidenticals are derived from plant sources and are

Continued on page 24

Dr, Christina Kovalik, NMD, LAc., of Flagstaff, offers her comprehensive new book, Confidently Navigating the Hormone Shift , promoting individualized programs and healthey lifestyles. Courtesy photos

VO2 Max: The Most Honest Measure of How Long and How Well You Will Live

By Alex Whelan, M.D.

If I met you for the first time and had five minutes to decide how long and how well you were likely to live, I wouldn’t ask for your cholesterol, your blood pressure or your body fat percentage. Instead, I would ask for your VO₂ max.

That might surprise you, but VO₂ max is the most honest snapshot of your biological age that we have. It tells us how much oxygen your body can use when you are working hard and reflects how well your heart, lungs, blood and muscles work together to keep you alive and functioning. Every cell in your body depends on oxygen. When that delivery system is strong, you are resilient. When it is weak, aging accelerates. Decades of research show that cardiorespiratory fitness is one of the strongest predictors of survival we have. In large population studies, people with higher VO₂ max live longer and have far lower risk of developing heart disease, cancer and even neurodegenerative illnesses like dementia. In fact, fitness predicts outcomes more powerfully than

many things doctors focus on every day, including smoking, diabetes and high blood pressure. That is why in 2016 the American Heart Association made a remarkable recommendation. They proposed that VO₂ max should be treated as a clinical vital sign, right alongside blood pressure and heart rate, because it predicts adverse cardiac events more strongly than many traditional risk factors.

What makes VO₂ max so powerful is that it captures how well your entire energy system works. It reflects how strong your heart is, how efficiently your lungs get oxygen into your body, how elastic your blood vessels are and how good your mitochondria are at turning oxygen into usable energy. When this system is healthy, you have more physical and metabolic reserves. You recover faster. You tolerate stress better. You age more slowly.

The best part is that VO₂ max is highly trainable, even in people who have been sedentary for decades.

Here are four ways to use this number to guide your longevity plan:

FIRST, MEASURE IT

You cannot improve what you do

not know. A true VO₂ max test, done with metabolic breath analysis and ergometry, gives you a baseline that

Continued on page 22

Meet Dr. Ryan Zate: Expert Spine and Rehabilitation Care at Northern Arizona Orthopaedics

Ryan Zate, DO, is a board‑certified, fellowship‑trained physiatrist specializing in Physical Medicine and Rehabilitation. He provides non‑surgical and interventional care for back and neck pain, degenerative spine conditions, sciatica, sports injuries, and spinal fractures.

He completed an Interventional Spine Medicine fellowship at the Cleveland Clinic, serving as Chief Fellow, and a residency at Sinai Hospital in Baltimore, where he earned the Felsenthal Resident Excellence Award twice. Dr. Zate received his medical degree from Ohio University Heritage College of Osteopathic Medicine and a Bachelor of Science in Psychology from Wright State University.

Before joining NAO, he practiced in Tucson, AZ and served as an Assistant Professor at Burrell College of Osteopathic Medicine. He is a member of the American Society of Interventional Pain Physicians and the North American Spine Society. For minimally invasive spine and rehabilitation care, schedule an appointment with Dr. Ryan Zate at Northern Arizona Orthopaedics.

Northern Arizona Orthopaedics

With locations in Flagstaff, Prescott Valley, and the White Mountains, Northern Arizona Orthopedics provides comprehensive orthopedic care with over 50 years of trusted experience.

Learn more at northazortho.com or call us at 928.226.2900

Outcomes by HOPCo

Dr. Ryan Zate at Northern Arizona Orthopaedics (NAO)

Family business, Peak Performance Cryo & Recovery, is a wellness and longevity center in Flagstaff that measures clients for life spans and promotes quality of life. Courtesy photo

Gore to Acquire Conformal Medical, Expanding its Presence in Endovascular Treatments

W. L. Gore & Associates, Inc. has announced that it has entered into an agreement to acquire Conformal Medical, Inc., an innovative medical device company developing the investigational CLAAS AcuFORM System, a next-generation left atrial appendage occlusion (LAAO) technology. The transaction is expected to close in early 2026, subject to regulatory approval.

“The investigational CLAAS AcuFORM System represents the kind of transformative, science-driven innovation that reflects our longterm commitment to improving patient care,” said Bret Snyder, board chair and CEO of W. L. Gore & Associates. “It is an ideal fit with our endovascular portfolio and a strong complement to our existing cardiac products. As a privately held company founded on scientific innovation, Gore continues to thoughtfully pursue opportunities and partnerships that expand our ability to improve lives through the work of all our businesses, including expanding our ability to serve clinicians and improve patient outcomes.”

according to the American Heart Association.

The investigational Conformal CLAAS AcuFORM System features a nitinol endoskeleton with a proprietary foam matrix implant designed to conform to a broader range of left atrial appendage (LAA) anatomies with fewer sizes. Designed in two sizes, the device has the potential to transform LAAO into a same-day procedure, moving clinical practice away from general anesthesia and overnight hospitalizations. The inves-

tigational CLAAS AcuFORM System is currently in clinical testing and not available for commercial use.

LAAO is a one-time procedure for patients with non-valvular atrial fibrillation (AFib) that aims to reduce the risk of stroke-causing blood clots forming in the LAA and eliminate the need for long-term daily oral anticoagulant therapy. AFib is projected to reach more than 12 million cases in the U.S. by 2030,

The acquisition advances Gore’s expansion into adjacent endovascular treatments and reflects the company’s long-term commitment to develop and invest in breakthrough medical technologies. Gore has developed numerous innovations through the past 50 years across its cardiac, vascular, and surgical solutions portfolios.

“We are pleased to join forces with a partner that reflects our belief that the investigational CLAAS AcuFORM Device can prove to be a transformative solution for stroke

prevention. Our stakeholders will realize the value of this partnership as we bring this therapy through the clinical and regulatory process and eventually make it available to patients worldwide,” said Conformal Medical President and CEO James Reinstein. “This partnership combines Conformal’s deep expertise in LAAO with Gore’s world-class capabilities in technology development, distribution and operations. It will enable us to leverage Gore’s global presence, accelerating our mission of shaping the future of stroke prevention.” FBN

W. L. Gore & Associates increases endovascular portfolio with a strong complement to its existing cardiac products. Courtesy photo

Regulating Emotions: A Key to Recovery and Healthier Relationships

By Roy DuPrez

In the journey of sobriety and longterm recovery, one of the most important skills to develop is emotional regulation. This foundational ability supports not only individual well-being, but also the capacity to build and sustain healthy, meaningful relationships.

For many individuals struggling with addiction, emotional regulation has often been replaced by substance use. Drugs and alcohol can temporarily numb uncomfortable feelings or offer escape from stress, grief, or anxiety – creating a cycle of avoidance rather than resolution. As individuals enter recovery, however, they quickly learn that lasting sobriety requires learning how to face emotions rather than suppress them.

UNDERSTANDING EMOTIONAL REGULATION

Emotional regulation is the ability to recognize, understand and respond to emotions in a healthy and constructive way. It involves awareness of emotional states,

understanding how emotions influence behavior and developing strategies to manage them effectively. In recovery, therapists and clinical teams emphasize emotional regulation as a core life skill. Through evidence-based approaches such as cognitive behavioral therapy (CBT), mindfulness practices and group therapy, individuals learn to identify emotional triggers – such as anger, fear, shame or sadness – and practice healthier responses. Over time, these tools help replace impulsive reactions with intentional, values-based choices.

THE IMPACT ON RELATIONSHIPS

Learning to regulate emotions doesn’t just support sobriety – it dramatically improves relationships with family members, peers and partners. As emotional awareness grows, communication becomes clearer and conflicts become more manageable.

KEY RELATIONAL BENEFITS INCLUDE:

ƒ Improved Communication: Individuals are better able to express

thoughts and feelings without defensiveness, blame or aggression, leading to more productive conversations.

ƒ Increased Empathy: Greater self-awareness often leads to deeper empathy for others, strengthening trust and connection.

ƒ Healthier Boundaries: Emotional regulation supports the ability to set and respect boundaries – an essential component of stable, healthy relationships.

ƒ Constructive Conflict Resolution: Rather than avoiding or escalating conflict, individuals learn to approach challenges calmly and work toward resolution.

PERSONAL STORIES OF TRANSFORMATION

Many individuals in recovery describe emotional regulation as a turning point in their healing. One participant shared, “Before I got sober, I reacted without thinking. Now, I pause, breathe and really consider what I’m feeling before responding. It’s changed how I show

up in my relationships.”

Clinicians frequently observe reduced family tension as individuals strengthen these skills. Families report fewer emotional blowups, more honest conversations and a renewed sense of mutual respect – creating an environment that supports continued recovery.

Ultimately, sobriety is about more than abstaining from substances. It’s about learning to navigate life’s challenges with resilience, awareness and connection. By developing emotional regulation skills, individuals not only strengthen their recovery, but also build healthier relationships and a more grounded, fulfilling life. FBN

Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. He received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps men ages 18–35 recover from addiction through a unique combination of structured residential treatment and outdoor adventure therapy. For more information, visit www.back2basicsrecovery.com, call 928-814-2220 or email rduprez@b2badventures.com.

// There are some dealers who bully and misrepresent products, but that doesn’t mean they all do. Again, this is where the research on reputation comes in. If you feel forced to buy something while doing the paperwork, simply walk out and regroup, or talk to the manager you dealt with. I can’t stress this enough. You don’t have to buy any product you don’t want and no one can make you.

//

A New Year, Without the Pressure

By Devon Forrest

The early part of the year often comes with a lot of expectations. We’re told to reset, improve, try harder, do better. For some people, that can feel energizing. For others, especially those living with anxiety, depression, trauma or ongoing stress, it can feel like one more thing we’re already failing at before the year has even started.

At The Guidance Center, we see this every year. And we want to offer a different idea: the new year doesn’t have to be about becoming someone

new. Sometimes it’s about learning how to take better care of the person you already are.

Mental health doesn’t follow a calendar. You don’t suddenly feel better because the date changes. But the new year can be a moment to pause and ask a few honest questions. How am I really doing? What’s been weighing on me? What kind of support would actually help right now?

You don’t have to wait until things feel unmanageable to reach out. The Guidance Center offers counseling and mental health services for adults dealing with stress, anxiety,

//

depression, trauma, PTSD and other challenges that can make everyday life harder. Some people come in knowing exactly what they want to work on. Others just know they don’t feel like themselves anymore. Both are okay places to start.

Support also looks different at different stages of life. Children and teens often struggle in ways that don’t show up as words. The Guidance Center’s child and family services focus on helping young people build emotional and behavioral skills, while also supporting parents and caregivers. Applied Behavior Analysis

(ABA) services are available for children who benefit from structured skill-building, and family therapy helps strengthen communication and understanding at home.

For individuals dealing with substance use or a combination of substance use and mental health concerns, The Guidance Center provides both outpatient and residential treatment options. Recovery isn’t a straight line, and it rarely looks the same from one person to the next. These programs are designed to offer structure, accountability and support, while recognizing that setbacks don’t erase progress.

behavioral health care with physical health needs, including medication support and chronic care management. It’s a more complete way of caring for people, rather than treating pieces of them in isolation.

If there’s one thing worth carrying into the new year, it’s this: needing support doesn’t mean something is wrong with you. It means you’re paying attention. Whether this year includes starting therapy, joining a group, making a call during a hard moment or simply learning one new way to cope, those steps matter.

If there’s one thing worth carrying into the new year, it’s this: needing support doesn’t mean something is wrong with you. It means you’re paying attention. Whether this year includes starting therapy, joining a group, making a call during a hard moment or simply learning one new way to cope, those steps matter. //

There are also moments when support is needed right away. The Guidance Center’s Crisis Services are available 24 hours a day, seven days a week. If someone is feeling overwhelmed, unsafe or unsure where to turn, trained clinicians are there to help stabilize the moment and figure out next steps. No one should have to navigate a crisis alone.

Mental health is closely tied to physical health, and it’s hard to separate the two. Through Integrated Care services, The Guidance Center helps coordinate

or book your

online.

Flagstaff,

Here in Flagstaff, The Guidance Center remains committed to walking alongside individuals and families through all of it: the restarts, the slow seasons, the uncertainty and the growth that often comes quietly. This year doesn’t need perfection. It just needs care. FBN

Devon Forrest is the CEO of The Guidance Center. The Guidance Center 2187 N. Vickey

Sharing and Spreading Gratitude and Love

By Dr. Christina Kovalik

February is a time to focus on love. It is important to find ways to connect with your partner, especially if you have been together for some time and are caught up in a routine. It is easy to get caught up in the “busy-ness” of life and you may not make a conscious effort to connect with the ones you love. Focus on strengthening your connection to bring more love into your life. It is also important to take time for selfcare and to spend time with loved ones to really appreciate the moments together. Sharing gratitude and love with those who mean the world to you is great for the soul.

HERE ARE SOME WAYS TO CONNECT WITH YOUR PARTNER. Connection exercises that help enhance intimacy:

ƒ Send thoughtful texts twice per week.

ƒ Compliment your partner every day.

ƒ Tuck a love note in your partner’s car, briefcase, or bag.

ƒ Cuddle up with each other.

ƒ Place your hand on each other’s heart and stare into each other’s eyes.

ƒ Retell the story of how you met, your wedding day, or a special moment.

ƒ Shower together.

ƒ Surprise each other with a schedule change.

ƒ Flirt with each other.

ƒ Kiss when you greet each other

ƒ Do little things to make your partner show that you care: take their car for a wash, warm their towel for them, rub their feet, pick up their favorite snack, leave sticky love notes, do a chore for them .

SET THE STAGE

ƒ Send a text stating that you desire to connect later that day or evening.

ƒ Engage in more lengthy foreplay to help get in the mood.

ƒ Hug and hold each other more.

ƒ Light a candle, put your favorite music on, or have a romantic dinner at home.

HERE ARE SOME IDEAS TO SHARE LOVE WITH YOUR LOVED ONES.

ƒ Place a supportive note in your child’s lunch box or call an old friend to tell them you were thinking of them.

ƒ Surprise a friend by taking them out to lunch or buying them flowers.

ƒ Spend quality time with each individual child doing something special.

ƒ Drop by and visit an older family member or offer to do a chore that will help them out.

ƒ Send a supportive letter or card in the mail.

ƒ Perform random acts of kindness throughout the day. You never know who might benefit or need that random act of kindness and you will make someone’s day.

ƒ Spend time outdoors enjoying the beauty that Flagstaff and nature offers. FBN

VO2 continued from page 18

is far more meaningful than guessing based on step counts, a treadmill speed or fitness tracker. Research has proven that simply knowing your fitness level increases the likelihood that you will take action.

SECOND, INCLUDE SOME HARD EFFORTS

Studies consistently show that high-intensity interval training is one of the fastest ways to raise VO₂ max. Short bursts of very hard work, followed by recovery, push your heart and muscles to adapt. This could be cycling, brisk uphill walking, rowing or running. Two or three sessions per week can make a dramatic difference.

THIRD,

BUILD YOUR AEROBIC ENGINE

Hard workouts sit on top of a base of easier aerobic training. Exercise at a pace where you can speak in short sentences but not comfortably hold a long conversation. This type of training improves mitochondrial function and fat metabolism, both of which support longterm cardiovascular fitness. This might look like brisk walking, hiking or steady cycling for 30 to 60 minutes a few times per week.

FOURTH, SUPPORT YOUR TRAINING WITH RECOVERY AND NUTRITION

Cardiorespiratory and metabolic fitness improve when your body has the resources to adapt. Sleep is not optional. Chronic sleep loss reduces fitness and raises inflammation. Adequate protein supports muscle and whole-food carbohydrates fuel hard training. Under-eating, even in people who exercise a lot, can limit gains in fitness.

a naturopathic

specializing in hormone optimization, optimal health and

is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit thevitalitydoctor.com or call 928-863-6086.

// Studies consistently show that high-intensity interval training is one of the fastest ways to raise VO2 max. Short bursts of very hard work, followed by recovery, push your heart and muscles to adapt.

//

VO₂ max sits at the center of a truly modern approach to longevity. It integrates movement, metabolism, sleep and stress into one powerful signal of how well your body is aging.

If you want to live longer and remain physically capable for decades to come, start by learning this number. Then train it, protect it and respect it. Few things you can do will have a bigger impact on your healthspan and your future. FBN

Alex Whelan, M.D., is lifelong athlete, fitness enthusiast and physician who has been practicing Emergency Medicine for the past 12 years and just recently completed a Fellowship in Anti-Aging, Metabolic, and Functional Medicine. He and his wife, Danielle, are the co-owners of Peak Performance Cryo & Recovery, a wellness and longevity center located in Flagstaff, AZ. For additional information, visit PeakPerformanceCryo.com or call 928-456-3010.

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is

physician and acupuncturist

vitality. She

New Year, New Infinio

By Jeff Lane, Au.D.

Patients often ask whether they’ll need to get new hearing aids yearly in order to keep up with technological advancements. The simple answer is no. Hearing aids are extremely durable and manufacturers take a few years to introduce new models. Plus, with Bluetooth, they can now disburse software updates at any time. These updates are typically smaller, but Phonak did come out with a major upgrade to their Infinio platform at the end of October. It is called Ultra, and it is quite the facelift.

WHAT’S NEW?

Phonak didn’t add new features with the Ultra update. Rather, they

enhanced everything that made Infinio special. All hearing aids contain an automatic program, which analyzes the environment in real time and makes adjustments on its own to maximize audibility. For example, if you are in a quiet environment, the hearing aids will amplify 360 degrees. When you then enter a noisy restaurant, it will detect the difference and only amplify what is in front, thereby filtering out environmental noise. Originally, Infinio’s automatic program was trained on 22 million sound recordings. With the Ultra update, that number is now 18 times higher. The result is that the program can adapt 24% more accurately, providing improved clarity and comfort. For the audiophiles, Phonak also increased the number of music

Hearing aids are extremely durable and manufacturers take a few years to introduce new models. Plus, with Bluetooth, they can now disburse software updates at any time. These updates are typically smaller, but Phonak did come out with a major upgrade to their Infinio platform at the end of October. It is called Ultra, and it is quite the facelift.

samples.

For those with the Infinio Sphere, the devices are now 30% more efficient. That is, the engineers found a way to provide the same level of noise filtering while reducing power consumption. This means the charge won’t run down as quickly. You can spend all day in those noisy environments and rest assured that your hearing aids will keep working.

The Ultra update also simplifies connectivity to other devices. In the past, if a user wanted to stream audio from the device and use the myPhonak app, they had to pair the hearing aids twice. Now, the hearing aids pair for streaming and myPhonak simultaneously. However, you can still stream audio without downloading myPhonak, and can still use myPhonak while disabling streaming. The labeling in the Bluetooth settings has also been simplified. Before, it would list three devices, which caused plenty of confusion for patients. Now, it will simply list left and right.

information. Those patients who work in SCIFs can ask their audiologist to activate a special feature allowing them to continue wearing their aids in these rooms. The programing software even provides a certificate confirming compliance with SCIF regulations.

importantly, frustration. It should be noted that EasyGuard is currently only available in the vented style. Users will need to consult with their hearing care professionals to see if it is an option for them.

HOW DO I GET IT?

As mentioned, the Ultra update was released as the end of October. Any Audeo Infinio hearing aids fit after that time came with the update. The Virto Infinio also comes with this update already installed. If you were fit with Audeo Infinio before October, you will need to go into the office to have your aids updated. It only takes about seven minutes. It cannot be done remotely, as firmware updates are not supported by Remote Support.

As always, please reach out to your hearing care professional for guidance.

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net. //

//

In a related note, a feature that was formerly exclusive to in-the-ear styles is now available in behind-the-ear styles as well. This is compatibility with Sensitive Compartmented Information Facilities (SCIFs) regulations. SCIFs are specially designed rooms meant to protect highly sensitive or classified

In a non-software development, Phonak has also developed a new dome design. The dome is the tiny silicone earpiece on the end of a receiver-in-the-canal hearing aid. Older designs had tiny slits in them to allow for venting. These slits made it possible for earwax to penetrate, which in turn clogged the wax trap. Patients would put on their hearing aid and feel like it wasn’t working, when really it was just clogged with wax. Many patients have had to take time out of their day to come into our office for a 10-second fix. The new domes, called EasyGuard, are completely sealed, making them much more resistant to debris. As a result, there is less chance of wax traps getting clogged, meaning they need to be changed less often. Anecdotal evidence suggests that a patient could wear hearing aids with EasyGuard domes for four months and still not have any debris in the wax traps. This saves patients time, effort and money. And, most

MACULAR continued from page 16

Perski’s professional expertise is deeply personal. Diagnosed with an early-onset form of macular degeneration at 18, he lost central vision in both eyes within several years. He dropped out of college, stopped driving and was declared legally blind by age 24.

At 27, he gained access to early assistive technology that allowed him to read again. He returned to college and graduate school, worked as a family therapist, and ultimately entered the field of low vision rehabilitation.

His career has taken him around the world. He has lectured at more than 60 professional conferences, served as a senior executive at The Chicago Lighthouse for the Blind and Visually Impaired, and trained clinicians internationally. After retiring in 2017, he was recruited by a Silicon Valley technology company developing virtual-reality-based goggles for people with severe macular degeneration, traveling throughout the U.S., Canada, Australia and Germany.

Despite global experience and cutting-edge credentials, Perski said his work in Northern Arizona feels especially meaningful.

“As our region continues to grow and age, services like low vision rehabilitation are not simply beneficial – they are essential,” he said. “With the right tools and training, people can remain independent longer, reduce caregiver burden and maintain quality of life.”

For many clients, the biggest revelation is not the technology itself, Perski said, but the realization that vision loss does not have to mean giving up the activities that define daily life.

Independence, he reminds them, is still possible – sometimes in ways they never expected. FBN

HORMONES continued from page 17

chemically identical to the hormones the body naturally produces. Common examples include micronized progesterone, which differs from synthetic progestins used in earlier hormone therapies.

“The Women’s Health Initiative study really blanketed all hormones as bad,” Dr. Kovalik explained. “But those findings were specific to certain synthetic combinations like Premarin and Prempro. More recent research has helped clarify that not all hormones carry the same risks.”

Bioidentical hormones are often customized through compounding pharmacies and may be delivered in several forms, including creams, gels, patches, injections or pellets. Pellets, in particular, provide a steady hormone release over several months, though Dr. Kovalik emphasizes that no single method works for everyone.

“Each form has similar risks and benefits but often depends on what the patient needs and will be able to implement as part of their lifestyle,” she said.

Beyond hormones, many women benefit from non-pharmaceutical approaches, including acupuncture, herbal medicine, nutrition therapy and lifestyle changes. Diet, Dr. Kovalik notes, plays a significant role in hormonal health.

“The standard American diet is very disruptive. We’ve moved away from whole foods, vegetables, fruits, fiber and healthy fats, and people don’t always see how much that impacts inflammation and hormone balance.”

She often recommends a Mediterranean-style eating pattern rich in vegetables, lean protein, nuts, seeds and omega-3 fats from foods like flax, chia and hemp seeds.

Equally important to managing menopause are movement, sleep and stress management. Daily walking, strength training two to three times a week to support bone and muscle health, adequate hydration, and quality sleep all support hormonal balance. Practices like yoga, meditation and breathwork can also help regulate stress, which plays a major role in hormonal disruption.

Hormone imbalance can happen at any age and stage for both men and women. Perimenopause, irregular cycles and even earlier life stages can involve significant hormonal shifts that are sometimes overlooked.

“At the end of the day, my goal is quality of life,” said Dr. Kovalik, “helping each patient understand their options, feel empowered and make informed decisions about their own health.”

To give women clearer insight into what their bodies are experiencing, she recently authored a book. Confidently Navigating the Hormone Shift: A Natural Guide to Improved Energy, Mood and Vitality is a natural guide for both men and women to address the hormonal shifts that occur at any stage of life, offering natural solutions to symptoms associated with hormone imbalance.

As conversations around menopause continue to open up, experts emphasize the importance of education and self-advocacy. Understanding how hormones affect the body and knowing that treatment is not one-size-fits-all, can help women make informed decisions in partnership with their providers. For many, that knowledge alone can be a powerful tool. FBN

// MAYOR’S ADDRESS //

BY BECKY DAGGETT

Why Strong State and Federal Partnerships Matter

Funding for city projects is often complex. The City of Flagstaff depends on state and federal grants in addition to local dollars to complete infrastructure projects, highlighting the importance of strong relationships with our state and federal delegations.

As I write this, I’m in the Phoenix airport waiting on what was originally a five-hour layover and what is now a nine-hour layover due to winter storms. I’m on my way to Washington, D.C. for the U.S. Conference of Mayors winter meeting, and I’m going a day early to meet with Senators Gallego and Kelly and I was to meet with staff from Congressmen Crane and Stanton’s offices, however because of snow, House offices are closed.

The City Council creates a legislative agenda each year – areas we want to focus on and communicate with our state and federal leaders about. Transportation, flood mitigation, forest health and housing are usually on this agenda as they are this year.

REQUESTS TO THE ARIZONA LEGISLATURE

Sponsored by Arizona Representative Teresa Martinez, HB2804 establishes the Rural Development and Housing Tax Credit program to address the

critical shortage of affordable housing in rural communities. The bill creates a state tax credit that complements the federal Low-Income Housing Tax Credit program, specifically targeting projects in counties with populations under 800,000. If passed, this bill will not only increase affordable housing options for working families, seniors and vulnerable populations in rural Arizona, but will leverage private investment by providing state tax credits that make projects financially feasible. The bill allocates $2 million annually in tax credits from 2026 through 2036, supporting projects that meet federal standards.

SPONSORED BY ARIZONA

SENATOR

Wendy Rogers' SB1064 allocates $3 million toward improvement of West Route 66 and helps the city leverage additional federal funds. This corridor is increasingly busy and one of the highest-injury crash roadways in the city. The City of Flagstaff has committed $10.8 million through Proposition 419 and private developers have contributed over $2 million. The federally funded concept design is complete, and the project is ready for a final design. The planned improvements – including roundabouts, additional lanes and safety treatments

like sidewalks, crossings and bike lanes – are designed to meet immediate needs, serve future growth, improve safety and support access for residents, visitors and freight.

REQUESTS AND APPRECIATION TO SENATORS GALLEGO AND KELLY

Arizona’s Senators included three City of Flagstaff requests in the federal FY 2025 budget, which haven’t yet been funded. These remain our top priorities, and we hope to see appropriations this year. The La Plaza Vieja Phase 2 Infrastructure Improvements will provide traffic calming measures, safer pedestrian crossings, increased visibility of pedestrians, improved ramps and improved storm drain locations for this historic neighborhood. We’ve requested $1.2 million toward construction.

The Flagstaff Airport Terminal Expansion, Accessibility and Drainage Improvements project will provide design work for terminal expansion and accessibility improvements, as well as design and construction for tarmac drainage improvements. We’ve requested $1.4 million.

Rather than constructing a new wastewater treatment plant with an estimated price tag of $350 million, the city is working through a

rate-funded solids handling facility that will turn wastewater solids into feedstock to produce biochar. The city has requested $4 million to design and partially construct a cutting-edge biochar facility at the treatment plant, which will serve as a model for sustainable wastewater management. Biochar is a product generated from biosolids that is used as a substitute for coal and carbon filters. It also is a means to drastically reduce the tonnage of solids produced.

The Rio de Flag Flood Control Project continues to move forward, but this complex project still has a few issues to resolve. Both of Flagstaff’s Senators and Congressmen Crane and Stanton have been big supporters of the project and have from time to time reached out to urge the U.S. Army Corps of Engineers (USACE) to continue moving forward and to maintain our project as a top priority. I’ll be speaking with them urging them to vote for a Post-Authorization Change Report (PACR) included in the Water Resources Development Act (WRDA). This legislation authorizes, but doesn’t fund, the USACE to study and construct projects, including flood control. The city’s con-

tinued advocacy, support from the Arizona delegation, and our strong partnership with the USACE will keep this project moving and allow for the first phase of the project to begin within the next year or two. Flagstaff is fortunate to have strong relationships with state and federal elected leaders and we’re grateful for their leadership and assistance with so many critical projects. Arizona’s cities rely on our state and federal partners.

If you’d like to learn more about the City Council’s legislative priorities, you can view the document online at https://www.flagstaff. az.gov/4800/Intergovernmental-Affairs

To learn more about MetroPlan and transportation planning in the greater Flagstaff area, visit https:// www.metroplanflg.org/

To learn more about the City of Flagstaff’s capital improvement projects, visit https://www.flagstaff. az.gov/1942/Capital-Improvements

I’m available to Flagstaff residents at becky.daggett@flagstaffaz.gov. I look forward to connecting with you! FBN

Becky Daggett is the mayor of Flagstaff.

VerdeValleyBUSINESS NEWS

Serving the Greater Verde Valley

Moscato Italian Restaurant Marks Ten Years of Scratch-Made Cuisine, Old World Tradition

VerdeValley

Serving the Greater Verde Valley

Owner Salvatore Moscato says his family’s favorite recipes are meant to be savored

By V. Ronnie Tierney, VVBN

Moscato Italian Restaurant attracts fans from over the country, but Camp Verde superfans make visits a weekly routine.

Celebrating the restaurant’s 10th anniversary, owner Salvatore Moscato said he selected Camp Verde because he loved the small-town look, especially the historic building where they were initially located for six years. Four years ago, Moscato purchased a new location and updated it to reflect his beloved Italy.

Thompson Paralegal Services owner Susi Thompson and her husband, Gary, of Camp Verde, agree it’s their favorite meal of the week. “You cannot

BUSINESS NEWS

beat these flavors and the pasta is all homemade.  I’ve even watched them make it,” said Susi. “The food here is phenomenal.”

Replete with Italian sophistication and panache, the dining room reflects upscale décor with the romance and dignity of fine dining.  The wine room is an elegant space with wines from around the world that doubles as a private eating area.

Born in Vittoria, Sicily, and steeped in the traditions of the Old Country, Moscato decided at a young age to pursue life in America. He has lived in New Jersey, Puerto Rico and Arizona. In a culinary career spanning many years, he now chooses to showcase his talent with modern interpretations of traditional family recipes from his mother, Angelina, and his grandmother, Giovanna.

His first job in America was in an

Italian coffee shop in New York. After a few years, he moved to New Jersey where he worked for Casa Dante

Restaurant. “The owner, Vinny Russo, taught me a lot of things. There is a picture of him in our kitchen. I came to the United States in 1988, I was on vacation then and I’m still on vacation,” he joked.

“Moscato Italian Restaurant is the best kept secret in the Verde Valley,” said Phillippa Atterbury of Sedona. “The food is the best I have had around here and the service is great. You walk into the restaurant and the décor is fabulous. You feel like you are in a different world and it’s reasonable for what it is. I’m in total admiration of what Salvatore had created. We are so lucky to have such a great restaurant. It is a treat.”

One of Moscato’s favorite dishes to prepare is marinara. “It’s a simple but complex dish to make and takes six to seven hours.”

Other popular menu items include Mahi-Mahi Cacciatore, Pollo Marsala, Pollo alla Sorrentino, Costatella, Puttanesca and Al Pomodoro. Popular desserts are tiramisu, cannoli,

bomba spumoni and caramel panna cotta, all made from scratch.

An outside eating area features a classic Italian fountain. A garden at the back of the restaurant is where Moscato grows his eggplant, tomatoes, herbs and other vegetables. All bread is baked in-house.

Assistant Manager Paulina Medrano has worked at Moscato Italian Restaurant for four years. “Salvatore really cares about his employees and customers,” she said. “He is honest and such a great person to work with. I really appreciate his leadership. He treats us like family and motivates us to grow professionally.”

Moscato welcomes regulars and warns first-time guests, “Don’t come in a rush. Nothing here is pre-made; everything is fresh and made to order.” FBN

Moscato Italian Restaurant is located at 368 S Main St., in Camp Verde, For more information, call 928-567-7417  or visit Moscatoaz.com.

Salvatore Moscato, owner of Moscato Italian Restaurant, stands inside the dining room he designed to reflect the elegance and romance of his native Italy. \Photos by V. Ronnie Tierney, Fresh Focuses Photography

Moscato features an Italian-style fountain outside, near the garden where fresh herbs and vegetables are grown for his dishes.

Camp Verde UPS Store Owner Finds Success and Community

June Trinidad turned a first-time franchise investment into a business built on service, creativity and relationships

By V. Ronnie Tierney, VVBN

Finding a business to buy in a small town can be a challenge, but June Trinidad persevered and, in 2010, joined The UPS Store network. In the process, she found not only a business she enjoys, but also her place in the Camp Verde community.

“I’d never owned a business before, but one day I was on the phone with my mother and she mentioned that a cousin had purchased a franchise and was doing well,” said Trinidad. “Early one morning, I jumped on the computer and searched The UPS Store. I sent them a letter, and three days later they contacted me and told me they were interested. That was in February, and by May I was signing on the dotted line.”

Trinidad owns the only UPS Store in Camp Verde. She said the past 15 years have been a fun ride, especially the creative side of the business. “I worked for a newspaper for many years doing graphic design and other

jobs, so I enjoy helping customers with flyers, banners, brochures and other aspects of print,” she said. “By working in a small town, you get to know a lot of people. That’s a big plus, and many customers have become friends.”

Businessowner Christa Brunori says every time she steps in The UPS Store, she is greeted with a warm welcome and extraordinary service. “June is one of the most dedicated and hard-working employers I have encountered,” said Brunori, who owns Horsin’ Around Adventure. “We have been doing business with her for over a decade and her passion for providing quality service is unmatched. I commend June for being there and taking care of business every day. It is a testament of her character, devotion and determination to provide our community with excellence.”

Looking back, Trinidad said opening the business came with challenges, but having a supportive franchisor made all the difference. “Since this was my first business and I did not go to school for business, The UPS Store really helped me and did much of the groundwork, as well as supported me whenever I needed it,” she said.

“Overall, it’s been a lot of fun, and I would do it again.”

Originally from Long Island, New York, Trinidad grew up in a family that traveled frequently because of her father’s business. She met her husband, Carlos, in Anchorage, Alaska. The couple later moved to Camp Verde, where they raised their two sons.

In her free time, Trinidad keeps busy tending her garden, caring for her 18 chickens and walking her dogs. She said she feels blessed both professionally and personally, and is

grateful that her parents, both in their 90s, are healthy and independent. “My husband and I both have longevity in our family,” she said. “My father-in-law just passed away days before his 100th birthday.”

Along with shipping and printing, the Camp Verde UPS Store offers mailboxes, packing, notary services, direct mail and more. VVBN

The Camp Verde UPS Store is located at 522 Finnie Flat Road and is open daily. For more information, call 928-567-7701.

Camp Verde UPS Store Franchisee June Trinidad offers a number of services including shipping, printing, packing and notary services.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

// COMMUNITY PROFILE //

BY V. RONNIE TIERNEY, VVBN

Chronicling a Free-Running River

Historian Steve Ayers distills two decades of research into The River of the Kings, a sweeping history of the Verde

The rustling waters of the Verde River, though quiet at certain stretches, carry ripples of history, supply life to millions of riparian creatures, irrigate pastures and vineyards, and entertain river runners with its ruffles of rapids.

Known as one of the last free-running rivers in the Southwest, the Verde has managed to survive when other runnels have been soaked up by the sun, droughts, dams and extractions, withering away to dust and leaving only memories.

To honor the legacy of the Verde River and the magnitude of its existence, historian and author Steve Ayers wrote the recently released The River of the Kings, A History of Arizona’s Verde River, a book that took two decades to research and two years to write. When asked why he wrote the book, Ayers replied, “I don’t think I could have not written it.” After his retirement he made a pact to make sure the book was written before he passed away.

Ayers’ interest in the Verde River

was piqued during his time as a reporter for Verde Valley Newspapers. “I started writing history pieces and the newspapers liked them as well as the public. I continued to do that for 10 years before changing jobs in 2013, when I accepted a position as economic development director for the Town of Camp Verde.”

Ayers continued researching on weekends and evenings. “By the time I retired, I had what amounted to two cabinets full of material plus loads of electronic files. I’m very grateful to Verde Valley Newspapers for allowing me to use some of the bits and pieces of the stories that I previously researched and wrote for them.”

Among the many topics he covered, his eight-part series on water issues in Yavapai County made him realize there was a void in coverage. “There wasn’t a single good source of history on the Verde River.”

“The Verde Valley is Arizona’s hidden gem with its exceptional riparian

Meticulous Winemaking Pays Off at Cove Mesa Vineyard

Cornville winery wins awards, builds loyal following

By Stan Bindell, FBN

From the beginning, attention to detail has defined the approach at Cove Mesa Vineyard Winery Tasting Room, a philosophy owner Emil Molin credits for the winery’s growing list of local, state and national honors.

Molin and his wife, Cynthia, opened Cove Mesa in 2020, during the uncertainty of the COVID-19 pandemic. “We were just sitting around and decided to open the winery,” he said. What followed surprised even him. Licensing, a process that can take months or longer, was completed in less than 30 days. For Molin, the timing felt natural. He had studied the wine business for years and built relationships throughout the industry.

The couple initially opened a wine manufacturing plant near the Cottonwood Airport, but the industrial setting proved unsuitable for a tasting room. Three years ago, they purchased their current Cornville Road property, creating a space that blends production with a welcoming customer experience.

The move has paid off. The winery sits about 10 minutes from Interstate 17, making it the closest tasting room to the Cornville exit. In addition, it has been named Best Tasting Room in the Verde Valley by local news publications for three years in a row, showcasing 50 wines, with at least 32 available daily by the glass or as part of a tasting.

“We make 100% of our wines, and it’s all grown in Arizona,” Molin said. Food has become another draw. Cove Mesa serves items designed to complement wine, including pizza, cheese boards and salads. “Cynthia and I are foodies. We get the best food we can buy. It’s gourmet food,” he said.

The results have earned attention well beyond the Verde Valley. In the past three years, Cove Mesa has collected more than 150 medals, including top honors from the San Francisco Chronicle wine competition. The winery also won the Arizona Governor’s Cup. Molin attributes the success to decades of study and hands-on learning. “I’ve been a student of how wine is made and what it comes from since my 20s.”

After moving to Cornville in 2015, Molin enrolled in Yavapai College’s viticulture and enology program, earning an associate degree. The education reinforced the standards he and Cynthia

apply to every bottle.

“We know a lot about wines and we are extremely meticulous,” he said. “Our wines are not about being good enough to sell. Our standards are higher than that. Our wines are beautiful and elegant because we get the best fruit,” he said. “When visitors come from Italy or Spain, they think that Cove Mesa’s wine comes from the best places in France.”

Nature, however, remains one of the winery’s greatest challenges. A July hailstorm destroyed two large vineyards, prompting plans to install protective netting earlier in the season next year.

Cove Mesa employs 12 people, and Molin says staffing is central to the customer experience. “They either know about wine or they’re willing to learn about wine. Customer service is our focus. We are careful who we hire and we have a great culture where it’s like a family experience.”

That approach is reflected in consistently high online ratings. “It’s fun when you see people enjoying themselves in the tasting room. We get a lot of locals who like to come in at the end of their day. It’s great to do something we’re proud of and I love people. This is a people business.”

Running a winery is complex, he

notes, combining farming, manufacturing, sales and regulation. “This takes a serious commitment of time. We haven’t had a vacation in five years, but we’re dedicated to making this work.”

keeps them motivated.

“Arizona has such a wide variety that people can come to our tasting room to learn something new,” he said. VVBN

Cove Mesa Vineyard Winery Tasting Room is open daily, located at 1210 S. Western Dr., in Cornville. For more information, call 928-301-9909.

but their

for wine

The venture marks a dramatic shift from their previous careers – Molin rehabilitated bankrupt insurance companies; Cynthia managed engineers at Raytheon

–

passion

Emil Molin and his wife, Cynthia, opened Cove Mesa in 2020, during the uncertainty of the COVID-19 pandemic. “We were just sitting around and decided to open the winery,” he said. Courtesy photo

Ayers holds a copy of The River of the Kings : A History of Arizona’s Verde River, a comprehensive account of the river’s natural history, prehistoric cultures, settlement, conflict and modern conservation. Photo by V. Ronnie Tierney, Fresh Focuses Photography

FBN Celebrates 40 Over 40

In a region defined by innovation, discovery, a deep respect for place and an unwavering commitment to people and the environment, Flagstaff Business News celebrates Northern Arizona businesses that possess something increasingly rare: staying power. The 40 Over 40 series honors locally rooted enterprises that have operated for more than four decades, navigating economic cycles, shifting markets and generational change while continuing to serve their communities with consistency and care, and contributing to the quality of life that defines Northern Arizona. From businesses that foster connection to those that build the spaces where locals and visitors live, work and play, this yearlong series explores the values, resilience and leadership that fuel long-term success across the region.

The Historic Rescue That Redefined Downtown Flagstaff

A shared passion for the past and vision for the future inspired Henry and Sam Taylor to restore the Weatherford Hotel

When the doors of the Weatherford Hotel opened Jan. 1, 1900, The Coconino Sun called the grand Victorian “elegant in every way.” More than a century later, it holds the distinction of being Arizona’s longest-operating hotel and one of Flagstaff’s most beloved landmarks.

That legacy was nearly lost in the mid-1970s, when the building was slated for demolition. What saved it was a young man with a book, a vision and a deep respect for history.

SAVING THE BUILDING, SPARKING A MOVEMENT

Henry Taylor arrived in Flagstaff in the 1970s while working for the State of Arizona in vocational rehabilitation. While searching for housing for disabled clients, he walked

into the Weatherford and learned it was for sale – or destined to be torn down.

Taylor’s connection to the building began in college, when he read The Call of the Canyon by Zane Grey. In the novel, the Weatherford appears as a gathering place for travelers and writers. “I realized this was Flagstaff’s most valuable historic building,” Taylor said. “Losing it would have been unconscionable.”

In 1975, Henry and his brother, Lloyd, purchased the hotel from Babbitt Brothers Trading Company. The risk was significant. They had no formal hotel experience, limited finances and a massive, aging building in need of repair. But they had grown up in a Route 66 hotel in Holbrook and understood both the challenges and cultural value of historic properties.

TOP ACHIEVEMENTS AND CORE VALUES

The Taylors’ restoration efforts helped ignite Flagstaff’s downtown historic preservation movement. Early ventures –

Welcome Home

For more than four decades, Macy’s Coffeehouse has maintained its cozy hangout vibe

For 46 years, Macy’s European Coffeehouse & Bakery has stood as a beloved fixture on Flagstaff’s Southside, greeting locals and visitors with its familiar green-and-red façade, rich coffee aromas and a sense of welcome that feels increasingly rare. From morning cappuccinos and sticky-sweet buns to hearty lunches and dinners, the café has long served as a gathering place rooted in connection.

Owner Tim Macy says the coffeehouse’s enduring appeal comes down to purpose.

CREATED IN THE SPIRIT OF UNITY

Macy moved from Southern California

to Flagstaff in 1979 after a stop in town while touring as a professional golfer. “I thought, ‘Wow, this is a cool town – really beautiful,’” he recalled. He opened Macy’s on Feb. 1, 1980, in the former Middle Earth Bakery space on South Beaver Street, later purchasing the building in 2011. The café was shaped by Macy’s devotion to the Baha’i Faith, founded in 19th-century Iran by Baha’u’llah and centered on the oneness of humanity. “I had a mission to open a place that would be a microcosm where we’re all one,” Macy said. “Everyone is welcome in the spirit of unity and diversity.”

TOP ACHIEVEMENTS AND CORE VALUES

Longevity and belonging top Macy’s list of accomplishments. “We’re still here, which is nice,” he said. “The main thing is,

including a small pastry shop, live music at Charly’s and a youth hostel – brought people back downtown and kept the building alive.

After Henry bought out his brother, restoration accelerated. A 1906 photograph revealed the original wraparound balconies, leading to major improvements in the 1990s, including the Zane Grey Ballroom, rooftop cupola and balcony restoration with support from the Arizona State Historic Preservation Office.

“Our core values have always been historic preservation and the Golden Rule,” said Sam “Pamela” Taylor. “Taking care of history, taking care of people.”

SHIFTS, CHALLENGES AND STEWARDSHIP

Downtown declined after the Flagstaff Mall opened in 1980, prompting the Taylors to open Charly’s Pub in 1981 and revive nightlife. Later challenges included the Savings and Loan Crisis, the Great Recession and the COVID-19 pandemic,

which shut down much of the hotel and restaurant.

Staffing shortages, inflation and supply-chain disruptions followed. “Coming out of the pandemic was really difficult,” Sam said.

LOOKING AHEAD

A major restructuring loan in 2015 allowed critical infrastructure upgrades, with plans still in place for the completion of the balcony restoration around the rest of the building and a third-floor elevator.

As the Weatherford approaches more than 50 years under their stewardship,

the Taylors acknowledge retirement is complex for a business that is part hotel, part restaurant and part historic institution.

Still, optimism remains. “When you have a good crew, it makes all the difference,” Sam said.

Henry reflected simply: “We saved the building from being demolished. We’ve done a good job.” FBN

Weatherford Hotel, 23 N. Leroux St. Flagstaff, AZ. 86001, (928) 779-1919

Weatherfordhotel.com

we’ve created a family here.”

That sense of family extends to staff and customers alike. Visitors who return years later often tell him, “It was my favorite place,” a sentiment Macy says never gets old.

“Family. Unity. Everyone is welcome,” he added. “Everyone who walks in is treated with respect, no matter who they are.”

SHIFTS, CHALLENGES AND STEWARDSHIP

Rising costs, Flagstaff’s high cost of living and rapid growth are ongoing concerns. “The prices just keep going up,” Macy said, noting the difficulty younger employees face finding affordable housing. “My big concern is to take care of the people who work here.”

Despite pressures to expand, Macy

chose not to franchise. “I just wanted to keep the spirit of this place the way we always wanted it,” he said. Staying afloat while remaining true to that mission remains the biggest challenge.

LOOKING AHEAD

As Macy’s marks more than four decades, Macy hopes its founding values endure. “If all we cared about was money and treated people without respect, we

wouldn’t be in business anymore,” he said. For now, the grand dame of the Southside continues to do what she has always done best: offer delicious coffee, made-from-scratch food and a place where everyone belongs. FBN

Macy’s European Coffeehouse & Bakery, 14 S. Beaver St., Flagstaff, AZ 86001, 928-774-2243

macyseurocoffee@gmail.com

Owner Tim Macy says the coffeehouse’s enduring appeal comes down to its goal to make everyone feel at home. Courtesy photo

Henry Taylor and Sam "Pamela" Green Taylor have shared a vision and lifelong passion for restoring the historic Weatherford Hotel to its original grandeur.

Photo by Betsey Bruner

Built on Trust

Loven Contracting has helped shape Arizona communities through integrity-driven construction

Loven Contracting has quietly and consistently helped shape Arizona’s built environment, delivering civic, health care and historic preservation projects rooted in trust, safety and long-term relationships.

Founded by Mike Loven, the company began with a straightforward mission: to deliver high-quality construction grounded in integrity, accountability and strong partnerships.

“What began as a local firm has grown into a statewide contractor serving clients corner to corner across Arizona, guided by the same principles that shaped its early days,” said Carla McCord, Loven Contracting’s director of marketing and community relations.

BUILT TO LAST

In an industry where longevity is never guaranteed, Loven Contracting’s greatest achievement may be its endurance.

“We’ve earned our partners’ trust for more than four decades,” McCord said. “We’ve stayed in business by doing what we say we’ll do and by building lasting relationships across Arizona.”

That trust has translated into hundreds of completed projects, many in rural and underserved communities. From civic spaces to health care facilities, McCord said Loven’s work is designed to improve daily life while delivering long-term value.

One standout example is Flagstaff’s Downtown Connection Center, which earned Engineering News-Record’s Best Project in the Southwest award in 2025.

CORE VALUES

Loven’s culture is guided by three core values: Quality Relationships, Quality Process and Quality Projects.

Quality Relationships focuses on strengthening trust with clients, employees, trade partners and the

communities where Loven Contracting works. Quality Process emphasizes clear communication, thoughtful planning and consistent execution from start to finish. Quality Projects center on delivering buildings that meet real user needs and perform over time through attention to detail and construction excellence.

SHIFTS IMPACTING BUSINESS

Over the years, Loven Contracting has focused its expertise on civic, health care and historic preservation projects – work that demands advanced safety standards, technical skill and trust-based collaboration.

“These projects align closely with our values,” McCord said, “and allow us to serve public, utility, health care and private clients across Arizona in meaningful ways.”

GREATEST CHALLENGES

As the company expanded statewide, maintaining its culture became one of Loven’s greatest challenges.

“We’ve been intentional in our growth,

Keeping Trading Post Traditions Alive

For 50 years, Winter Sun has served the community with healing herbs and inspirational art

For five decades, Winter Sun Trading Company has quietly anchored downtown Flagstaff as a place of healing, learning and connection. What began in 1976 as a modest trading company has grown into a nationally known destination for herbs, authentic Southwest art and ethnobotanical wisdom, while remaining deeply rooted in community.

By mid-morning on a weekday, owner Phyllis Hogan is already fully engaged, moving between jars of herbs, handcrafted jewelry and customer consultations. An herbalist and ethnobotanist, Hogan wears many hats, managing retail sales and mail orders while continuing research that takes her beyond the shop, including work with the Museum of Northern Arizona.

Business, she said, remains strong.

“We’re swamped,” Hogan said. “We are a good, healthy business downtown.”

THE FOUNDING STORY

Hogan founded Winter Sun Trading Co. in 1976, envisioning it as both a trading post and a living laboratory.

“From the beginning, it was a place for hands-on learning and traditional plant knowledge,” she said. “Much like old trading posts, it became a welcoming space for elders to share wisdom passed down through generations.”

TOP ACHIEVEMENTS

Hogan cites longevity, relationships and integrity as her greatest achievements.

“I’m proud of sustaining the business for nearly five decades while staying true to its original values,” she said. “I’m also proud of the trusted relationships built with Indigenous elders and

of contributing to ethnobotanical understanding through quality herbs and education.”

CORE VALUES

Authenticity, respect and knowledge sharing guide Winter Sun’s operations.

“We honor traditional practices and authentic Southwest art while mentoring younger herbalists and artists to help these traditions continue responsibly,” Hogan said.

SHIFTS IMPACTING THE BUSINESS

About 30 years ago, Winter Sun expanded its family roots when Hogan’s daughters began producing plant-based skincare products locally. Those lines, now recognized nationwide, elevated the shop’s profile while reinforcing its herbal foundation.

GREATEST CHALLENGES

Economic shifts and rising rents have

ensuring every team member has the training and support needed to carry Loven’s values across the state,” said McCord.

LOOKING AHEAD TO THE NEXT 40 YEARS

Loven’s future, McCord said, begins with people.

“By investing in employee development and growth, we can responsibly expand our impact while remaining deeply rooted in Arizona.”

THE NO. 1 REASON FOR LOVEN’S SUCCESS

Loven Contracting has succeeded for decades because the company never lost sight of the communities that helped it grow, said McCord.

“The places where we work are also where our families live. Relationships are our most valued asset.” FBN

Loven Contracting, 840 N. Industrial Drive Flagstaff, AZ 86001, 928-779-1385 lovencontracting.com

tested the business over the years.

“Staying true to our mission, values and community has helped us adapt,” Hogan said.

LOOKING AHEAD

Hogan avoids long-term projections, preferring a day-by-day approach centered on service, tradition and education.

THE REASON FOR LONG-TERM SUCCESS

Trust, Hogan said, is the foundation.

“Being in the same place for so many years has allowed us to build lasting relationships,” she said. “People know they can rely on us.” FBN

Winter Sun Trading Company 107 N. San Francisco St. Flagstaff, AZ 86001 928774-2884 www.wintersun.com

The Sunset Health Somerton Clinic represents an example of Loven Contracting's quality and integrity. Courtesy photo

Winter Sun Trading Post owner Phyllis Hogan poses with her staff for a 2025 Christmas photo in the store. From left, bottom row: Hogan, Metzli Marcus, Rachel Mallonowski and Amanda Stroud. Going up the stairs: Pedro Camacho, Ariel Peshalikai and Cyam Casteen. Courtesy photo

Welcoming

2321 N. Fourth St. Flagstaff, AZ 86004 (928) 526-5691 crestins.com

Commercial Broker Ryan King to our team!

Ryan is a third generation Flagstaff native with countless ties to the community. Tom is a true insurance professional with over 40 years of experience in the industry. Along with Crest, we are set up to help with any insurance need out there.

What We Offer

• We specialize in Commercial Property, General Liability, Workers’ Compensation, and Commercial Auto Insurance.

• We provide access to several specialized and competitive markets.

• Our local office provides the opportunity for in-person consultations and superior customer service

Spring Kitchen Refresh: Big Impact Without a Full Remodel

By Mark Rothlisberger

Spring is just around the corner in Northern Arizona, and many homeowners feel inspired to freshen up their homes, starting with the kitchen. If your kitchen looks dated or worn but a full remodel feels overwhelming or out of reach, Kitchen Tune-Up Flagstaff is here to help. We specialize in smart, affordable updates that deliver big results without the stress of a complete renovation.

The Crest Advantage

• Top 100 P/C Agency for 7 consecutive years

• Dedication to continuing education with changing markets and new programs

• A vast amount of insurance resources with offices in six states.

• Crest gives back to the community and we sponsor countless organizations.

One of the most impactful upgrades is replacing cabinet doors and drawer fronts. This simple change can completely transform the look of your kitchen, whether you prefer a clean, modern style or something warm and traditional. Because we keep your existing cabinet boxes, you get a dramatic visual upgrade with less mess, less waste and a faster turnaround.

Cabinet painting is another popular option, especially in spring. Over time, cabinets can show wear or feel outdated. A professional paint finish can instantly brighten your kitchen

and create a fresh, inviting space. Lighter colors are especially popular, helping reflect natural light and make the kitchen feel open and airy.

For homeowners who want a more complete update without the cost of brandnew cabinets, cabinet refacing is an ideal middle-ground solution. Refacing includes new doors and drawer fronts, along with a matching veneer on the cabinet boxes. The result is a kitchen that looks brand new – often completed in just a few days – while keeping the layout you already love.

Spring is also a smart time to invest in your home, especially if you’re putting a tax return to good use. Cabinet-focused upgrades stretch your budget while adding lasting value you’ll enjoy every day.

If you’re ready to give your kitchen a fresh start, call Kitchen Tune-Up Flagstaff for a free consultation. We’d love to help bring your vision to life. FBN

Mark Rothlisberger is the owner-operator of Kitchen Tune-Up. He can be reached at 928-707-0315. //

Cabinet painting is another popular option, especially in spring. Over time, cabinets can show wear or feel outdated. A professional paint finish can instantly brighten your kitchen and create a fresh, inviting space. Lighter colors are especially popular, helping reflect natural light and make the kitchen feel open and airy.

Ryan King

Tom Turner

Flagstaff Showcases Innovation During Arizona Tech Week

By Jeff McCormick

Arizona’s startup and investment community is experiencing remarkable growth, and there’s a palpable sense of enthusiasm among founders, startups and venture capitalists. Together, we’re all driven by a shared goal: to elevate Arizona’s profile as a leading state in the technology industry.

To bring this vision to life, we’re thrilled to announce Arizona Tech Week, powered by the Arizona Commerce Authority. This conference involves events throughout Arizona and is an extraordinary week that unites our vibrant tech community. We’ll have the chance to showcase Arizona’s standout tech businesses and the incredible people behind them through a series of events taking place across the state.

There will be hundreds of tech-focused events, including many right here in Flagstaff. Each event is organized by startups, companies, communities and venture capitalists. From engaging discussions, community meetups and more, Tech Week promises to foster innovation, collaboration, networking and education. Focused on future investment, Tech Week will connect entrepreneurs,

industry leaders and talent to share insights, make connections and empower the next generation of tech advancements.

You can join Moonshot, Lowell Observatory, Northern Arizona University and Flagstaff Economic Development for an extraordinary opportunity to celebrate Arizona’s technology ecosystem during AZ Tech Week, with events lasting throughout the week of April 6 to 10.

Moonshot will host an afternoon, 2-6 p.m., Tuesday, April 7, set against the backdrop of Flagstaff’s legendary observatory. “Tech Innovation with an Altitude” brings together visionary leaders, pioneering founders and changemakers for an afternoon of TED-style talks, compelling founder pitches and meaningful connections.

Experience the Future of Innovation: Hear from technology trailblazers and futurists sharing bold ideas that are reshaping industries. Learn about opportunities to invest your time, talents and gifts in the future of Flagstaff’s technology ecosystem.

Discover Arizona’s most promising startups as award-winning founders from Moonshot’s network share their journeys and breakthroughs across biotech, space technology, cybersecurity and beyond. This isn’t just

another tech event – it’s a celebration of the entrepreneurial spirit transforming Flagstaff and rural Arizona’s economic landscape.

Whether you’re building the next big thing, investing in tomorrow’s solutions or simply passionate about innovation, you’ll discover why groundbreaking ideas thrive at 7,000 feet.

The April 7th afternoon at Lowell Observatory culminates with a cocktail reception and “Collider Event” hosted by Flagstaff’s own Gravity Labs – where conversations spark, connections form and collaborations begin.

Northern Arizona University is partnering with the City of Flagstaff to host the first Science on the Square event in Flagstaff’s Heritage Square, 9 a.m.-5 p.m., Saturday, April 4, 2026. NAU’s Science, Technology, Engineering and Mathematics research community, including faculty, students and staff will be on hand to provide demonstrations and discuss their fields of study and how they are making broader impacts.

Student ambassadors, STEM clubs, and career development personnel will also be on hand throughout the day to discuss all things STEM and how NAU is helping to meet

Arizona’s growing STEM workforce needs. With the goals of engagement, education and entertainment, the Science on the Square event is designed to expose the incredible impacts of NAU’s STEM fields to our local community.

Everyone is welcome to join events during Tech Week. If you’re a business owner, entrepreneur, startup founder or are interested in investing in the future of Flagstaff’s technology ecosystem, participating in events April 6 -10 is worth your time. You may see and hear opportunities to contribute to Flagstaff’s growing technology or biosciences sector, find the incentive to create a unique

startup business, research how to improve a medical device that saves lives or discover your inner inventor, turning that product you created into one that makes a difference in people’s lives.

Joining us during Tech Week could expand your network and place you in contact with potential partners, collaborators and investors. Anything is possible. FBN

Jeff McCormick is the economic development manager for the City of Flagstaff.

Interest Rates and Housing Forecasts

By Chris Hallows

“May you live in interesting times” is a common ironic saying that seems to fit quite nicely for where we’ve been and where we could be headed in Northern Arizona real estate. Whipsawing from 70-year low rates and bidding wars to 30-year low housing sales has certainly been interesting. But the next big question is: “Where do we go from here?”

Online searches will give you exactly what you expect when it comes to housing market predictions – clickbait-filled fear mongering and people trying to get you to buy their course or follow their media outlet. Spoiler alert: I believe the 2026 Northern Arizona Market is going to be fairly boring and predictable; but given all the excitement we’ve just been through in the last 5+ years, I think we’ll all welcome it. I’ll make my case based on simple economic principles and I truly hope this helps you with your potential 2026 Real Estate moves!

MARKET CRASH CLICKBAIT

Supply and demand is one of the, if not the, biggest factors when it comes to market prices. We will certainly experience geographic differences in this dynamic nationally, but here in Northern Arizona, the fact that we have a city-declared housing emergency should communicate to everyone clearly that we do not have sufficient supply for the demand of our growing population. This alone is a primary reason that prices in Northern Arizona are higher than state averages, as well as more stable than many other areas in the state, much less the country.

If we are to expect a crash or something of a double-digit percentage price reduction, we would need to see inventory outpace demand. In the height of the 2008 meltdown and foreclosure epidemic, Flagstaff reached upward of 17-18 months of inventory. We ended 2025 with less than four months of inventory. There is not a silver-bullet-solution inventory creation and there are not market indicators that mass mortgage market

failure would lead to a mass foreclosure event, so as boring as it sounds, we’ll likely continue in 2026 in a tight demand and supply market.

The chart shows national appreciation forecasts over several different institutions, but the big takeaway there is that most are positive and none of them predict significant depreciation much less a crash – never say never, but there are simply not logical indicators for a crash.

RATES WILL LEAD

At the time of this writing, the end of January 2026, mortgage rates are approximately 1% below their 2025 peak. This is a big deal! On an average $450K loan amount, that is about $300 a month in savings that new buyers or refinancing homeowners can experience.

We’ve cited a Fannie Mae study in the Flagstaff Business News before, but every .5% reduction in interest rate is upwards of 2.5 million people nationally that can then qualify for a home purchase. Lower rates then will push up demand, can also potentially

open up some of the “frozen inventory” of pent-up move-up buyers as they finally consider giving up their sub-4% rates to get the home that better meets their life goals and will hopefully then create more inventory as that market “thaw” and increased seller confidence react to a lowering rate environment.

No, I don’t predict that we’re going to see another 1% dip in the next 12 months. Most experts estimate flat to maybe .25-.375% reduction over the next year. So yes, 2026 could be more or less boring on rates, no flash 4%s in the likely future but the stability and market coming around to the stability will have a normalizing chain reaction.

BORING IS GOOD

Moderate price growth, slight mortgage rate lowering, important but slow affordability improvement – yup, these all sound pretty boring! But what boring does, is create confidence, a condition that hasn’t widely prevailed

in the last five+ interesting years and I believe this will be a very healthy next 12 months in the Flagstaff real estate market where individuals and families can make boring, simple, predictable decisions to invest in real estate – enjoy it while it lasts! FBN

For additional information or to schedule an appointment visit ChrisHallows. Benchmark.us or call 928-707-8572. The Flagstaff location is 824 W Rte 66 Suite A-3.

Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff.

Mercedes-Benz: Driving Reimagined, Safety Redefined

By Pamela Quigley

If you’re ready to purchase a new vehicle and safety features are a top priority, consider a new Mercedes-Benz. This world-class brand blends preventative tech with strong occupant protection suited to high-altitude driving, winter conditions and winding roads. You’ll find adaptive cruise control, precise lane-keeping in canyon corridors and autonomous braking for slick pavement in each Mercedes-Benz model. Cross-traffic alerts boost confidence on Flagstaff streets, while PRESAFE and attention monitoring help reduce risk

before a collision. This layered safety approach aims to prevent crashes and prepare occupants for impact, reassuring Northern Arizona drivers, whether commuting to Snowbowl or running errands around town.

Mercedes-Benz prioritizes structural integrity, using high-strength materials and a reinforced body to shield occupants in a crash. You’ll find multiple airbags, knee airbags and advanced restraint systems designed to minimize injury. The goal is to deliver preventative protection and enhanced survivability across crash scenarios, from downtown stops in Flagstaff to higher-speed impacts on

Northern Arizona highways.

Regular updates, extensive testing and thoughtful design underpin Mercedes-Benz safety. Mercedes-Benz continually refines systems that can handle Flagstaff’s evolving road conditions, from snow-packed streets to steep winding canyon routes. Safety remains a core hallmark of the Mercedes-Benz experience, extending from the cabin to pedestrian protection and beyond, underscoring a steadfast commitment to safeguarding drivers, passengers, students and bystanders right here in Flagstaff. FBN

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INNOVATION WITH AN ALTITUDE IN FLAGSTAFF

Meanwhile, Moonshot will feature five prominent industry leaders and six startup founders when it convenes April 7 for Innovation with an Altitude at Lowell Observatory during Arizona Tech Week.

The speaker lineup includes Steve Reese, an award-winning technology executive; Eric Parker, co-founder of Make Startups and CofounderOS; Amy JoAnne Wolkowinsky, a civic and climate leader; Scott McDonald, podcaster and industry expert at Capital Allocators; and Eduardo Gonzalez, who specializes in cross-border collaboration and manufacturing.

Six founders will pitch their startups during the event. Whitney Slightham will present Ateleva, a biotech venture, while Kyle Montgomery showcases Generous, a consumer technology company.

Ghonhee Lee will pitch Katalyst Space, focusing on space technology and Cristy Salanga will present High Entropy Security, a cybersecurity firm. Ashley Heida will introduce Analytical Mineset, a data technology company; and Nathan Friedman will present Hemasense, another biotech venture.

Arizona Tech Week sponsored by the Arizona Commerce Authority, involves events throughout the state, spotlighting innovators across multiple disciplines. FBN

MOONSHOT continued from page 3

Adapting to Economic Shifts: How Northern Arizona Businesses Can Win with Local Radio in 2026

By Mike Jensen

From Flagstaff and Sedona to Prescott and Prescott Valley and the Verde Valley, Northern Arizona businesses are entering 2026 with cautious optimism – and sharper expectations. Costs remain elevated, consumers are more selective, and competition for attention has never been louder. As a result, local businesses are scrutinizing every marketing dollar and demanding

advertising that drives real results, not just impressions.

That’s where local radio continues to win. In Northern Arizona’s small and mid-sized markets, radio remains one of the most trusted, cost-effective ways to reach loyal, community-minded consumers. As economic conditions evolve, radio’s flexibility, frequency and local credibility make it a powerful tool for businesses looking to grow smart in 2026.

//

That’s where local radio continues to win. In Northern Arizona’s small and mid-sized markets, radio remains one of the most trusted, costeffective ways to reach loyal, community-minded consumers. As economic conditions evolve, radio’s flexibility, frequency and local credibility make it a powerful tool for businesses looking to grow smart in 2026. //

HOW ECONOMIC PRESSURE IS SHAPING NORTHERN ARIZONA ADVERTISING IN 2026

While inflation has moderated from its peak, businesses across Northern Arizona are still operating with tighter margins and less tolerance for wasted spending. In 2026, many advertisers are shortening commitments, testing messaging more frequently and prioritizing campaigns that generate calls, visits and measurable response.

LOCAL RADIO MEETS THAT DEMAND

Through radio advertising, businesses can:

ƒ Adjust copy quickly

ƒ Promote timely offers

ƒ Maintain consistent frequency without overspending. In smaller Northern Arizona markets, repetition builds trust – and trust drives action.

CONSUMER SPENDING TRENDS, WHY LOCAL RADIO WORKS IN NORTHERN ARIZONA

Northern Arizona consumers remain value-driven heading into

2026. Research continues to show that a majority of consumers prioritize price, practicality and local connection when making purchasing decisions (McKinsey & Company).

That’s why radio messages focused on the following consistently perform well in this region.

ƒ Limited-time offers

ƒ Seasonal services

ƒ Locally owned businesses

ƒ Loyalty and community appreciation

Radio also continues to command a significant share of daily audio listening. According to Edison Research, AM/FM radio remains the single largest audio platform in daily consumer use. In Northern Arizona – where commuting, tourism traffic and routine listening habits still matter – local radio reaches audiences that national digital ads often miss or oversaturate.

Why Local Radio Is a Smart 2026 Strategy for Northern Arizona Businesses

In 2026, successful advertising isn’t about being ev-

erywhere – it’s about being relevant, consistent and trusted. Local radio delivers all three by:

ƒ Reaching established local audiences

ƒ Supporting short-term promotions and long-term brand presence

ƒ Offering flexibility as business conditions change

For Northern Arizona Businesses, radio is not just media – it is a local growth partner. FBN

Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

ecosystem still intact,” said geologist and author Wayne Ranney, who wrote the foreword for The River of the Kings and completed a master’s thesis at Northern Arizona University (NAU) about the Verde Valley. “Former beat reporter and author Steve Ayers has written the most comprehensive history of the valley and the river that created it. The River of the Kings is a must read for all Verde-philes!”

In Ranney’s foreword, he expresses how deeply grateful he is for the book. “This is likely the most complete account ever written of the history of this stunning river and the landscape that holds it. In reviewing Ayers’ book, I learned something I had not previously known about the river on virtually every page. It has been my distinct pleasure and honor to get to know Steve Ayers.”

While working on a story about the Verde Formation, Ayers met Ranney. “I met Wayne when I was working for Verde Valley Newspapers. We have remained friends ever since.”

In detail, Ayers covers the prehistoric cultures, conquistadors, schemers, travelers, soldiers and settlers surrounding the Verde River along with the more recent efforts to cage it, corrupt it, kill it and even save it.

According to the Friends of the Verde River website, the Verde River encompasses almost 6% of Arizona’s land area and supports a wide variety of native plants and animals. “I’m so

happy to see a comprehensive history of the Verde River written, and I can’t think of a better person than Steve,” said W. David Gressly, executive director of Friends of the Verde River. “We must continue to work to preserve and protect our river. It’s very fragile and we need to continue to monitor the river as it is an important habitat for man, aquatic mammals, birds and more.”

“There are a lot of people to thank for helping me write this book,” said Ayers. “Ken Zoll at the Verde Valley Archaeology Center helped me get it to print. I had no idea how to do this. The Camp Verde Library helped me dig up very obscure and scholarly studies that were not generally available. I also acquired information from the Arizona State Library, The NAU Cline Library and of course Wayne.”

Born in Tucson but raised around the world with his military father, Ayers is an avid hiker and credited with the development of many of the hiking and cycling trails in the Verde Valley. He serves on the board of Forever Our Rivers, a Colorado-based nonprofit working to improve the health and vitality of rivers and is currently vice president of the Camp Verde Historical Society. He also served on the founding board of the Verde Valley Archaeology Center and co-authored Images of America: Camp Verde with the Camp Verde Historical Society. Living in Camp Verde for more

than 30 years, Ayers and his wife Susan enjoy hiking with their dog, Noodles. They have one daughter, who lives in Switzerland.

The River of the Kings can be found at several outlets, including Clemenceau Heritage Museum in Cottonwood; Friends of the Verde River in Cottonwood; Clarkdale Historical Society and Museum; Verde Historical Society Museum; Verde Valley Archaeology Center; Camp Verde Heritage Museum; Sweet Pea Antiques in Camp Verde; Udderly Divine in Camp Verde; and Candy’s Cottage in McGuireville.

BEST ADVICE

Find a job doing what you love. You’ll care about what you do, so you’ll be good at what you do, and every day will be a vacation.

WHERE I GO TO RESET

As much as I love the river, my go-to place to reset is the mountains. Almost any mountains will do, but my favorite since I was a child has been the White Mountains.

FAVORITE HOBBY

Homebrewing. It has opened doors, built friendships and given me a creative outlet for more than 40 years.

MY SUPERPOWER I believe in myself.

CELEBRITY I RESEMBLE

I’ve been told I look like Ted Danson, but I’m not so sure. VVBN

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Author and historian Steve Ayers stands along the Verde River, one of the last freerunning rivers in the Southwest and the subject of his newly released book, The River of the Kings : A History of Arizona’s Verde River. Photo by V. Ronnie Tierney, Fresh Focuses Photography

The Health & Wellness Section

Flagstaff Business News (FBN) is excited to announce the launch of its first quarter Health & Wellness Section, created to help businesses build their brands and connect with motivated readers who are striving for healthier, happier lives. This special section offers a unique opportunity to engage with a community dedicated to improving their well-being.

Make the First Quarter Count

The First Quarter Health & Wellness Section provides the ultimate venue for businesses to reach readers eager to embrace positive lifestyle changes. Running from January through March, this section allows you to showcase your products and services to individuals committed to fitness, nutrition, and holistic care.

Benefits

for Your Business

• Connect with Wellness Enthusiasts: Reach readers who are motivated to make positive changes and are actively searching for trusted brands to guide their journey.

• Share Your Brand’s Story: If your business nurtures the mind, body, or spirit, this is the perfect opportunity to highlight your story and showcase what makes your brand unique in our Health and Wellness spotlight.

• Inspire Change: Play a meaningful role in our readers’ journeys as they explore new ways to thrive and achieve their best selves.

Advertising Options

Participate with a three-month commitment with a Half or Quarter page color ad. As part of this package, you also can submit a 400-600 word, non-sales, educational article on your field of expertise.

WINGS continued from page 1

Bright Side chose to give cash donations to two nonprofit organizations that promote America’s First Amendment rights of freedom of speech and freedom of the press. “These are values we hold dear,” said Lamberson.

They donated $3,000 to KNAU, Arizona Public Radio, an affiliate of National Public Radio. “When Annette told me about the Paul McCartney book and that Bright Side wanted to donate proceeds from its sale to KNAU, we felt so fortunate,” said KNAU Development Director Cory Sheeley. “With the loss of Corporation for Public Broadcasting funding, we are seeing community members and local businesses step up like never before to say, ‘Public radio matters to me and to my community.’ Annette and her team are the ‘public’ in public radio and KNAU is honored for the support.”

Avery and Lamberson also donated $1,000 to Friends of the Flagstaff Library, a nonprofit organization that supports the Flagstaff City-Coconino County Public Library with funding for programs and materials.

“We used the remaining money for new chairs for the bookshop and donated our used chairs to the Flagstaff Mountain Film Festival,” said Avery.

“We thought this was a cool blend of local and global connection: from McCartney’s legendary career to meaningful impact right here in Flagstaff,” said Lamberson.

“I’d like to think that all parties involved benefited, from Paul McCartney to the publisher who printed the book, the highest bidder, three local nonprofit organizations and Bright Side Bookshop, which was able to buy new chairs for in-person events at the store,” said Avery. “Just a win-win for everyone.” FBN

Bright Side Bookshop is located at 18 N. San Francisco St.

Bright Side chose to give cash donations to two nonprofit organizations that promote America’s First Amendment rights of freedom of speech and freedom of the press. “These are values we hold dear,” said Lamberson. //

LUCERO

was planning, by first creating a Native American advisory council.

Just as the museum was changing its name and practices, COVID-19 struck and the facility became a shelter to help those impacted by the pandemic. Volunteers brought food and other goods to reservations.

“That brought us a lot of good medicine,” he said about the museum’s relationship with Native American people.

Born in Oklahoma, Lucero was raised in California and Oklahoma. One of his goals at the Museum of Indigenous People is to make it a place of learning. He enjoys offering tours and sharing stories.

The Museum of Indigenous People hosts many events including auctions, rug and Native art sales, backpack drives for school children and powwows.

ROLE MODELS

My parents are my role models because they were caring community members. My father’s side was Irish and my mother’s side was Cherokee, so family get-togethers were a hoot. My parents and my grandma stressed the importance of culture. I served three combat tours in the Army and my family taught the importance of powwows and healing – not drinking.

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WBEST ADVICE

Do not judge a book by its cover. In basketball pickup games, the little guys are usually the last ones picked, but they are often the best players.

WHERE

I LIKE TO VISIT

Oklahoma, because that’s where family is.

WHAT I WANTED TO BE AS A CHILD

I wanted to be in the Army Special Operations. I ended up being in

the U.S. Army Special Operations Command Unit out of Fort Liberty, formerly Fort Bragg, in North Carolina. I was glad, but I saw a lot that I could have lived without. Yet, I would still do it all again. There were a lot of lessons that I learned over those eight years.

WHAT I DO TO RELAX

Powwow. My wife is a historical costumer for powwow, so we work on the costumes for our dances. FBN

121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001

Phone 928.864.7440 Fax 928.226.0303

Email: Troy@flagstaffbusinessnews.com www.flagstaffbusinessnews.com

Founder: Troy Bix

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Copy Editor

Carolyn Wendell | cwendell@gmail.com

Design & Production

Rob Ghosh Design | rob@robghosh.com

Photography V. Ronnie Tierney, Fresh Focuses

Photography, Betsey Bruner, Kay Lyons

Contributing Writers

Betsey Bruner, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig, Peter Corbett, Mary Marini, Stan Bindell

Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

Housed in a pueblo-style building, the Museum of Indigenous People became a support system for the reservations during the pandemic. Courtesy photo

BROKEN HEART continued from page 1 an artery in the patient’s leg to his heart, was performed by Dr. Scott Lim through the Canadian Special Access Program at Dilawri Cardiovascular Institute, the cardiac care and research institute of Vancouver General Hospital in Vancouver, British Columbia.

Once positioned inside the heart, the KardiaPSI balloon was inflated under high pressure to open and expand the new valve to its proper dimensions, a procedure not previously possible with any existing medical technology, said Corvention CEO Michael Franklin.

The patient had severe aortic stenosis, preventing the valve from opening properly. It had calcified and blood was not flowing well, starving organs of oxygen. He also had severe aortic regurgitation – the blood was flowing backward, leaking back into the left ventricle and causing it to enlarge and weaken.

“This was an otherwise very healthy and active patient, but his failing valve did not allow him to live his life to the fullest anymore. Having a fully and properly deployed new valve in his heart could make a big difference in quality of life and longevity,” said Franklin.

The patient, a fitness instructor, had several heart issues that had been fixed previously. Fifteen years ago, he underwent open-heart surgery for valve replacement and also had coronary bypass surgery.

“He knew the exact day his valve failed,” said Franklin. “He felt the same way he did the first time, before he received a valve replacement. He told his doctor, ‘I’m short of breath. I can’t get up and move around. I can’t exercise. I have no energy.’”

The doctor confirmed that the valve was not functional. “The remarkable thing is the patient was in fantastic shape, with the exception of his heart valve. He was completely active, with tennis and golf, lifting weights and running. He told his doctor, ‘I don’t have time to recover from open-heart surgery. I want to go running and play tennis this weekend.’”

NEW DEVICES, NEW OPTIONS FOR PHYSICIANS AND PATIENTS

“Transcatheter heart valves have been transformational for the management of valvular heart disease,” said Franklin. “When a patient’s aortic valve

isn’t functioning, next is heart failure, then the organs shut down.”

Before 2012, when transcatheter heart valves became widely available, the gold standard for valve replacement was open-heart surgery, he said. “It is very difficult. It requires sawing down the front of the sternum, routing the blood through a machine, cutting out old diseased tissue and sewing in a new valve. For more than 50 years that was the only option, with a long and painful recovery, including rehab and serious potential complications. It is debilitating.”

Transcatheter technologies allow doctors to treat patients with a minimally invasive procedure, especially suited for those who are older, want a faster recovery or are not good candidates for surgery. The KardiaPSI balloon catheter, if approved, could help physicians further optimize and personalize the management of patients with aortic valve disease, dialing up their treatment millimeter by millimeter.

LIKE FLIPPING A SWITCH

Remarkably, this patient was discharged just four hours after the procedure. Other than his heart, the patient was “an extremely healthy individual,” said Franklin. “He was excited to get back to his active lifestyle. The procedure was on a Wednesday. I heard that he did play tennis that following weekend. He wasn’t wasting any time.”

A FIRST FOR POBA MEDICAL, TOO

Corvention’s work is supported through a collaboration with Flagstaff’s POBA Medical, which specializes in the design and manufacturing of balloon catheters. For the KardiaPSI device, POBA and Corvention completed the entire process, from raw materials to finished medical product, in Flagstaff.

“Dan Kasprzyk [POBA founder] and his team are incredible partners. We’re in and out of their facility, working side by side with technicians. That level of access and collaboration is rare. Our success and futures are definitely intertwined.”

Franklin has known Kasprzyk for nearly two decades as both a competitor and a customer. When Franklin approached him with the KardiaPSI concept, Kasprzyk immediately saw its potential and encouraged him to consider Flagstaff and Moonshot as a home base.

Founded in 2021, Corvention has been in Flagstaff since October 2024. Moonshot provides the medical startup with laboratory and office space, shared infrastructure and access to a broader entrepreneurial network. About 60% of Corvention’s 900-square-foot footprint is dedicated to lab space for testing and prototyping. “As a small startup, you don’t get lost here,” said Franklin. “We feel like we are part of this community.”

“Corvention is exactly why

Moonshot exists – to give startups in rural Arizona the resources, space and community they need to do world-changing work,” said Moonshot President and CEO Scott Hathcock. “When you can develop breakthrough medical technology in Flagstaff and have your first human case save a life, that proves innovation doesn’t require a Silicon Valley zip code. It requires focus, collaboration and believing that entrepreneurs can build transformative companies anywhere.”

Franklin credits Flagstaff’s collaborative culture as a key advantage for startups.

“We were struggling to find a necessary item for our design verification test,” said Franklin. “We reached out to three other medical device companies in Flagstaff. Each of them responded the same day, offering assistance! That level of cooperation is unheard of in bigger markets.”

GROWING NEED, GLOBAL IMPACT

Weak or failing heart valves are a major and growing global health problem, affecting tens of millions of people worldwide and increasing as populations age. More than 100 million people are estimated to have some form of heart valve disease, a leading contributor to cardiovascular-related illness and death, particularly in older adults.

“Valve disease interventions are

a $12-15 billion market globally,” said Franklin. “Two hundred thousand Americans a year need these procedures. Our long-term goal is to improve patient outcomes and make them long-lasting. There is still much to be done to optimize procedural results and extend the durability of these therapies, and we are here for it. Knowing we can help patients in the U.S. and around the world with what we are doing here in beautiful Flagstaff is inspiring.”

THE PATH AHEAD

Today, the startup is awaiting U.S. Food and Drug Administration review for its first product offering. “Our initial focus is meeting unmet needs in structural heart care to enable better clinical outcomes. When patients feel good, they stay active and that changes everything.” Corvention plans to bring to market a diverse portfolio with a new product launch every year.

For Franklin, success is not about awards or recognition. “It’s about bringing new life-changing, life-saving products to doctors’ hands and seeing patients return to enjoying their life, going on vacation, spending time with their loved ones or like this patient, getting back out on the tennis court. That’s what drives me.”

Barry Gibb may have posed the question in 1971, but from a Flagstaff lab, Corvention is helping deliver an answer that beats on. FBN

Corvention has been on the Moonshot Flagstaff campus since October 2024. Moonshot provides the medical startup with laboratory and office space, shared infrastructure and access to a broader entrepreneurial network. Courtesy photos

For the KardiaPSI device, POBA Medical and Corvention completed the entire process, from raw materials to finished medical product, in Flagstaff. Shown here are Corvention CEO Michael Franklin (right) and POBA Medical founder Dan Kasprzyk seated next to him.