February 2025

INSIDE THE FEBRUARY 2025 ISSUE: Babbitt Ranches Maintains ‘Old West’ Traditions p. 3 Peak Scents Promotes Healing, Sustainability p. 8 Andy Auteri of The Bluffs Champions Vibrant Senior Living p. 12

Navajo Nation Plans Casino on Northeast Edge of Flagstaff Tribe looks forward to job creation, economic impact on region, state

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By Peter Corbett, FBN

second Navajo casino is coming to the Flagstaff area after the tribe secured legal authority to build a gaming hall on a 13.79-acre site northeast of the city.

The casino is planned on property that was home to Horsemen

Lodge steakhouse since 1975 and the adjacent Flying Heart Stables. The site is outside the city limits on U.S 89, about four miles north of Flagstaff Mall.

In November, the Navajo Nation signed a warranty deed that transfers the land to trust status, meaning it is part of the Navajo Reservation. That

gives the tribe the right to build a casino on the property.

Navajo Nation President Buu Nygren announced the Nation’s plans to partner with the Navajo Nation Gaming Enterprise to develop a gaming facility on the newly acquired land.

“Right now, with the various

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moving parts, I wouldn’t want to speculate how long that entire process will take,” Nygren said in written responses to questions from Flagstaff Business News.

“We know that there will be limited gaming at the property, but no decisions have been made to date on what that will look like.”

The new casino, referred to as the Continued on page 37

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Flagstaff Has its Own MONOPOLY Board Game Advance to Flagstaff Mall, collect prizes

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Mr. Monopoly, appearing with Greater Flagstaff Chamber of Commerce President and CEO Julie Pastrick last year, has scheduled another visit to the mountain town. This time, at the Flagstaff Mall on Feb. 22, to celebrate the new board game and take pictures with those who come out to see him. Courtesy photo

February 2025 | Issue 2 Volume 18

By Bonnie Stevens, FBN

an you take a ride on the Santa Fe Railway, advance to Wheeler Park or purchase the Flagstaff Mall? The answer is “maybe” from the tight-lipped folks at Top Trumps USA who are unveiling MONOPOLY: Flagstaff Edition at 2 p.m., Saturday, Feb. 22, near JC Penney inside the mall.

From Mediterranean Avenue to Boardwalk, “almost everything is a secret until the launch of the game,” said Top Trumps Sales Executive John Marano. “The squares represent well-loved Flagstaff businesses, historic landmarks and local icons.”

For those who like to open their Christmas presents early, here are some hints. Speculation has it that the Flagstaff Mall property will be in the orange rent district, originally occupied by St. James Place, Tennessee Avenue and New York Avenue. Monopoly veterans say the orange properties are the best ones to own, based on the science of probability.

The corners will remain as: GO, Free Parking,

JAIL and Go to Jail. Plus, there will be customized Chance and Community Chest cards to draw.

And the usual player pieces – Scottie dog, racecar, iron, thimble, top hat and shoe – will be in the Flagstaff game. However, sources say the wheelbarrow is out, but a cat is in.

“The science influence on Flagstaff also is reflected on the board, as well as popular recreation sites,” Marano revealed. “Flagstaff is a really special place with a lot of community pride. The team had a blast researching the area.”

Overdrive Media, a Northern Arizona-based marketing company, has been working with Top Trumps to help promote the launch of the game. “For the city, local attractions and small businesses, it is such an honor to be featured on the board,” said Overdrive Media owner Clay McCauslin. “This game will truly keep on working as a unique and powerful advertising multiplier, continuing to attract customers and tourists.”

After creating MONOPOLY boards for some 40 other U.S. cities, including Scottsdale and Tucson, Marano says the elite dark blue squares, Continued on page 38

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Flagstaff Business News // FEBRUARY 2025

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Reflecting on the Past, Moving Toward the Future: A Message from Northland Hospice As we step into a new year, it's natural to reflect on the journey behind us. We remember the highs, acknowledge the lows, and look ahead with hope for what’s to come. One thing we know for certain: we are incredibly grateful for the support we've received along the way, and we couldn’t have done it without you.

At Northland Hospice and Palliative Care, we want to extend our heartfelt thanks to all of our past and present patients and families. We are deeply appreciative of our resilient staff, selfless volunteers, and the dedicated board members who help steer our mission. We also owe a tremendous amount of gratitude to our ongoing partners, grantors, and donors, whose contributions continue to make our work possible. Most importantly, we want to thank the community for remembering us and referring our services to those in need.

Whether you participated in our Hospice or Supportive Care programs, stayed at the Olivia White Home, or supported us by shopping at our Hodgepodge Thrift Store—thank you!

Whether you helped us shine through the Light A Life event by purchasing an ornament, or you’ve already signed up for next year’s Run for Life—we thank you! If you’ve utilized our free bereavement counseling or durable medical equipment services, or simply shared information about us with others, we are deeply grateful. It is your continued engagement and support that help keep these vital services alive and thriving.

Looking ahead, our theme for the year is camaraderie and collaboration. We believe that by coming together, we can embrace change and continue to grow. As we move forward, we are ready to evolve with the needs of our community and remain committed to providing exceptional care.

If you are a business or organization looking to partner with Northland Hospice, we invite you to reach out. Together, we can make a lasting impact.

Here’s to a year of moving forward—together—in 2025!

FEBRUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

On this day, cowboys ride herd from all directions toward Tin House Camp, usually a serene outpost, deep within the vast open spaces of Babbitt Ranches. Photo by Bonnie Stevens

‘Super Bowl for the Cowboy World’ Babbitt Ranches continues Old West tradition, Shipping Day marks culmination of a year’s work

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By Bonnie Stevens, FBN

n a cold autumn morning, the quiet of the sprawling plains on Babbitt Ranches pulses to life with the pounding hooves of cattle and horses racing toward Tin House Camp. Shipping Day, also known as Fall Works, is a time-honored scene out of the Old West.

Cowboys ride herd from all directions, bringing in cattle the same way it’s been done since the 1800s.

“It really does look choreographed,” said fourth generation Arizona Babbitt family member Roberta “Birdie” Wallace. “It’s amazing how these cowboys can ride herd. And it’s fun to see the young cowboys.”

THE HIGH POINT OF A YEAR’S EFFORT

Shipping Day signifies the culmination of a yearlong journey for the Babbitt Ranches Community and a generational celebration of shared heritage. “This is when we ship calves we’ve raised for the year,” said third generation Ranch Manager Clay Rodgers. “This is like the Super Bowl for the cowboy world.”

Leading up to this “Cowboy Super Bowl,” these 1,200 heifers and 500 steers were born in April, sold through an online auction in August, weaned in September and on Thursday, Nov. 21, 2024, were headed to buyers in Nebraska and Iowa.

Usually a serene outpost deep within the ranch, Tin House Camp on Shipping Day becomes a bustling hub of focus and purpose, rich with skill, experience and energy from cowboys to auctioneers, the veterinarian, livestock inspector, office manager, camp cook, professional consultants, Babbitt family members and truck drivers. They all share a commitment to ensuring the cattle, carefully raised throughout the year, are ready for their journey to the Midwest.

“We’ve worked hard all year long to raise these calves, keep them healthy, keep them alive, grow them up, bring them here and have them weigh what they’re supposed to weigh,” said cowboy

Will Vest, a longtime Babbitt Ranches employee.

“They look good!”

“These guys work yearlong to raise a calf and it comes down to this day,” said Ray Turley with RoundupCattle.com, an internet cattle marketing company that sold these Babbitt Ranches calves in an August online auction. “We want to make sure that those calves weigh up and that we get the right figures for them. This is their one payday a year and we try to get this just spot on.”

FAMILY, TRADITION, HERITAGE

On horseback, Elizabeth and Matthew Rodgers, Clay’s children, help guide the cattle to the scale.

“Bringing the kids out here is pretty important.

They’re a big part of the operation at Babbitt Ranches,” he said.

From there, Flagstaff accountant Tim Howell recorded the weight. As projected, each heifer weighs at least 500 pounds and each steer, more than 600.

“A couple days a year, I get to come out on Babbitts,” said Howell. “This is where I grew up.

I spent my teenage years working on the corrals and building these as a kid, working for my father. So, it’s always nice to come out here and see the guys and just be back on Babbitt Ranches.”

Large animal veterinarian Jim Lytle has been caring for CO Bar cattle for more than two decades. “Any livestock going interstate has to have a health certificate. We don’t want diseases like tuberculosis to transport from Arizona to other states where these cattle are going. I’m looking at the cattle and they look good.”

Working closely with Dr. Lytle to validate the herd health is Arizona Department of Agriculture Livestock Inspector Royal Reidhead. His job includes ensuring proof of ownership. “I verify the sale of these cattle, which is important. Cattle theft is still a big thing in Arizona. You’re dealing with people’s livelihoods. This is how these ranchers make their living. This is how these cowboys feed their families.”

Continued on page 39

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flagstaffbusinessnews.com

TWIN ARROWS NAVAJO CASINO PROUDLY PRESENTS

Jamie Kootswatewa, chief administrator for the Hopi Tribe, wants to bring more business to Hopi.

Photos by Stan Bindell

Tribal Leaders Address Economic Development, Environmental Challenges, Cultural Preservation at State Legislature

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By Stan Bindell, FBN

avajo Nation President Buu Nygren said it was great to see tribes come together for the 30th annual Indian Nations and Tribes Legislative Day on Jan. 15 at the state capital. Hundreds of tribal members attended the event for a record turnout as tribal leaders shared their views and needs with legislators.

Vendors included representatives from state agencies that have resources for tribes. Colleges and universities shared educational programs that they offer. Businesses showcased their products. Jocelyn Billy-Upshaw, who works in tribal relations with Dine Development Corp., spoke about working with Native businesses.

Dine College representatives discussed job openings for professors.

Key topics included Native water rights, Indian gaming, missing and murdered indigenous people, funding for education, the Indian Child Welfare Act, substance abuse treatment, childcare, voting rights and renewable resources.

Nygren said that meeting the needs of the Navajo Nation is a challenge because it is the largest tribe in the country. He praised Arizona Sen. Theresa Hatathlie for her work advocate for Navajo and other tribes. Nygren said a recently implemented gas tax on Navajo is helping to generate more revenue and create jobs, especially in the hospitality industry.

“We’re trying to be creative in making land more accessible for opening businesses on Navajo,” he said.

In addition, he noted the cleanup of abandoned uranium mines on the Navajo Nation

has begun. “We continue to push for that. It’s good for the environment. It also brings more money into the Nation because many of the jobs go to Navajos.”

Hopi Chairman Timothy Nuvangyaoma said it’s always a blessing when tribes unite to meet Continued on page 35

Navajo Nation President Bu Nygren and Miss Navajo Nation Ranisha Begay spoke about their culture during the 30th annual Tribes and Legislative Day.

@flagstaffbusinessnews

FEBRUARY 2025 // Flagstaff Business News

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Pull Up to the Pop-Up A temporary, mobile retail event is the right fit for some buyers and sellers

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By Billy Miller, FBN

ull up to the Lucky Dog T-Shirt / Coconino Metalsmith Pop-Up Sale and see why it’s a hit. Hot cider and cold drinks flow.

Sweet treats are on offer. A fire pit is surrounded by casual revelers.

Old friends as well as tourists come and go, drawn in by custom cutting boards, metal work and unique t-shirts and hoodies as much as by the friendly vibes. Set up in their friends’ front yard just up the street from the Flagstaff Public Library, the sixth annual outing for married couple Julia McCullough and Sam Dauderman is their holiday party for local family.

Defined as a “short-term sales event … often to latch onto a scheduled event,” pop-up shops are being employed by small businesses and corporations alike. They generate interest, present a change of venue and even give back. For some, it’s a oneoff to create a buzz. For others, it’s an annual, planned, targeted drive. Or, as Sam described, “It’s always awesome, but for a different reason.”

Compare their approach with Darcy Falk, who helped create the Flagstaff Handmade Collective (flagstaffhandmade.com), eight female artisans banding together for common cause. Their annual Handmade Holiday Market evolved to its current form in 2017, the year Julia and Sam’s sale began. Then they hit the High Country Motor Lodge last December.

Though the group wasn’t sure what to expect at their new venue, they opened shop with a crowd already lined up.

Through the years, Julia and Sam’s pop-up has seen many iterations.

When Sam had her own workshop, they held it there. During the pandemic, the party moved outside.

Now they’re happily at their friends’, kicking it with their community as much as moving units.

“We have cool stuff people want to buy. It’s fun and it’s all our friends,” Sam explained. For small businesses like hers (coconinometalsmith.com) and Julia’s, it also covers a lot of ground at once. “Instead of chasing money, I can sell two years’ worth of

Darcy Falk creates and sells products such as oilcloth market bags, hand-painted journal covers and fortune bookmarks.

Photo by Billy Miller

Continued on page 36

Make a Local Impact!

How to participate

Make a Difference in Flagstaff Make a difference locally when you donate and claim the Arizona Charitable Tax Credit! This is a dollar-for-dollar tax credit allowing you to donate to qualified Arizona organizations, and claim a dollar-for-dollar state tax credit on your state taxes of up to $938 if married filing jointly, or $470 if filing individually!

Visit our website donate.flagtaxcredit.org/impact follow the QR code, or call 928-526-1958 to make a secure donation to one or more local, qualifying organizations before you file your 2024 state taxes.

Your $470 Arizona Charitable Tax Credit Donation could: Provide 2,350 meals for families in need.

Sponsor 10 kids for a month of afterschool programming.

Cover 6 months of recovery support for someone rebuilding their life.

Provide 6 nights of emergency shelter for someone experiencing homelessness.

Fund a month of housing for a low-income family.

Fund 3 dental cleanings or an extraction for someone in need.

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FEBRUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

Local Business.

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Business Woman FBN

of the Month

Peak Scents Owner DeeAnn Tracy is Flagstaff’s Green Beauty Trailblazer

By V. Ronnie Tierney, FBN

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ith more than three decades of selling plant-based, toxin-free skin care products, Flagstaff Peak Scents founder and owner DeeAnn Tracy has not only accrued accounts around Arizona and increased her sales nationwide, but has won Best of Arizona 2024 by Green Living Magazine.

In conjunction with promoting skin health, Tracy has also made sustainability a priority. “This is at the heart of our mission, to reduce waste and make environmentally conscious choices.”

Traffic in Tracy’s shop, off Butler Ave., in Flagstaff has been growing steadily.“I’ve worked at Peak Scents now for two years and I’ve watched this business grow,” said Peak Scents Sales Associate Nicole Klimper. “New people are finding us all the time and it’s wonderful to see people’s skin journey. They are transformed before my eyes.”

Two years ago, Tracy partnered with Desert Refillery in Phoenix and agreed to carry each other’s products. “We sell their household products such as dish soaps and laundry detergents and we offer replenishment of all these products,” she said.

“Since we make all of our products on the premises, the next step was

to offer the refilling of our products.

Customers bring in their clean bottles and we fill them up.”

In addition, she wants to expand her refill options by offering refill pouches for website orders. “We have a lot of products, and we want to be more sustainable. People are just thrilled about this, and we have had such an overwhelming response.”

“I have been using Peak Scents products for 25 years. I am so happy the business is winning awards and expanding offerings because I feel like I struck gold with Peak Scents products,” said Melissa Jurgensen, a research associate at Northern Arizona University’s Economic Policy Institute, adding that she appreciates the quality of the ingredients.

“The introduction of the refillery makes me so happy,” said Jurgensen.

“I have reduced our family’s consumption of plastic in the kitchen, laundry and personal care. The cost for the value can’t be beat.”

An outdoor enthusiast, Tracy has lived in Flagstaff most of her life and has worked as a river runner for several years. Intimately familiar with herbs and alternative ways of healing, her mom is well-known Flagstaff herbologist Phyllis Hogan, who has owned WinterSun Trading Post since 1976.

“The whole reason I chose this

Above: Peak Scents Founder DeeAnn Tracy has been featured in a number of national magazines for her plant-based skincare products that prioritize sustainability and natural healing. Below: Tracy says customers are thrilled about her refilling station. Photos by V. Ronnie Tierney, Fresh Focuses Photography

career path was because of my mom,” she said. “I grew up using herbal remedies and alternative healing methods, so after graduating college I attended the Southwest School of Botanical Medicine and came back to Flagstaff to manage her store. Customers were always asking about skin

care products because, at the time, there was nothing truly natural on the market.”

That prompted her to pursue a clean line of skin care products.

Teen acne is one challenge she has worked to alleviate. “At least 10 parents have asked me about prod-

ucts for their teens. They mentioned how the toxic products they used didn’t work, so I suggested our Power Repair Line. But we are talking about creating products that will be a little more active toward balancing acne.”

Looking forward, Tracy is planning to host workshops this year. “We hope to address teen acne,” she said.

Poco Diablo Resort Spa Manager Karen Terry says Peak Scents products are a very important part of their spa. “We’ve used them since 2016. It’s a very clean line and our clients just love it. DeeAnn is very knowledgeable and has come over and trained our staff about the products, so we really understand them. It sells well and people really like it, including our male clients.”

Ensuring freshness, all products are produced in small batches and include a line of cleansers and toners, moisturizers, serums and oils, exfoliators and masks, balms and salves, organic essential oils and hair products. Tracy is looking into adding a clean line of cosmetics.

The Peak Scents line has been featured in several magazines, including Vogue, Outside, Travel & Leisure, InStyle, Entrepreneur, Latinista, Flower and more.

According to Green Living Magazine, “Peak Scents embodies sustainable skincare, with products crafted from organic botanicals that not only nourish the skin but also protect the environment. From refill options to recyclable packaging, Peak Scents truly prioritizes green beauty.”

“It’s been wonderful to sell natural clean products that are good for the environment and actually work,” said Klimper. “We have very loyal customers and we’re seeing our demographics widening all the time.”

With a staff of seven, Tracy’s husband, Eric, also works at Peak Scents as production manager. In their spare time, they enjoy hiking, river rafting and supporting their 14-year-old son, Bodhi Brown, who is a competition dirt and mountain bike racer. FBN Peak Scents can be found online at www. peakscents.com or by calling 928-5569499.

@flagstaffbusinessnews

FEBRUARY 2025 // Flagstaff Business News

As your neighbors, we know how important reliable service is when winter’s cold settles in.

That’s why we work so hard to ensure that our natural gas is always available, no matter the weather.

Our employees conducted proactive maintenance throughout 2024 to ensure that our local distribution system suffered zero outages, despite bitter winter temperatures. Our gas team also earned an excellent score on this year’s state safety audit, highlighting our commitment to deliver secure, reliable energy to warm our customers’ homes and businesses throughout Arizona.

That kind of industry-leading reliability takes planning and investment. It also takes the dedication of our employees, who are committed to working as safely and efficiently as possible to provide the energy customers need when temperatures plummet.

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Empowering Wellness: How NACA Transforms Health Care Through Indigenous Values

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By Stan Bindell, FBN

ative Americans for Community Action (NACA) in Flagstaff offers an array of healthcare programs, including holistic and traditional Native American practices, and CEO Christopher David wants them to offer more.

“We pride ourselves on whole family health for physical, spiritual, mental and emotional health.”

Using traditional Native American therapists, David said this sets NACA apart from any other healthcare options in town. “We offer indigenous empowerment for healthy lifestyles,” he said. “This includes classes for diabetes and obesity.”

David said the best part of his job is helping people with socioeconomic disparities. “We offer top-notch services to Native Americans and non-Native Americans to help people with trauma,” he said.

David is a licensed trauma therapist and holds a special place in his heart for those who face trauma.

He says it’s important to remember NACA’s mission: “To provide preventative wellness strategies,

empower and advocate for Native peoples and others, so we can create a healthy community based on having respect for indigenous values.”

NACA has operating for 53 years and has experienced extreme growth during that time. The nonprofit organization serves about 3,000 clients per month with 51% Native American, many from the Navajo and Hopi reservations. Last year, NACA served clients from 26 tribes. However, the organization is open to anyone who for medical services.

The organization’s health care programs include primary, preventative and acute care, as well as services such as immunizations, diabetes management, nutrition therapy and chronic disease management. NACA also provides mental health sessions, substance abuse counseling, suicide prevention programs, and unique offerings like pow wow sweat lodges.

With 56 employees, plus volunteers and interns, NACA partners with local schools and community organizations. David said NACA plans to expand into a larger building within the next five years, which would enable the addition of a sweat lodge

and Kiva, and offer dental, vision and physical therapy services.

Aside from health care, NACA manages the Native American jewelry sales program at the Sedona overlook on Highway 89.

NACA also offers a family indigenous enrichment program that promotes healthy lifestyles. This includes financial management support and basic needs for unsheltered Native Americans.

David credits NACA’s success to its rich history, rooted in serving Native communities. Initially funded by the Indian Health Service, an agency within the U.S. Department of Health and Human Services, the organization has continually expanded its outreach programs.

NACA is the only Urban Indian Organization in Northern Arizona and only one of 42 in the U.S. Born and raised in Ganado, David attended Dixie College in St. George, Utah, before going on to earn a bachelor’s degree in sociology and criminal justice from Southern Utah State University. He also has master’s degree in clinical mental health with a specialty in trauma from the

CEO Christopher David says NACA offers “indigenous empowerment for healthy lifestyles,” including education about diabetes, obesity and trauma.

Photo by Don Decker

University of Phoenix. Previously, he worked as a traditional Native American counselor for the Paiute Tribe. FBN

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march 17, 2025 rodeo dates

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FEBRUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

Northern Arizona Healthcare Announces its Sunshine Award Winner!

The Sunshine Award is a quarterly recognition for non-nursing staff at Northern Arizona Healthcare (NAH). It recognizes compassionate colleagues who go above and beyond to ensure high-quality care for patients. The award winners embody NAH’s values and its mission to improve health and heal people.

Congratulations to the most recent winner from NAH’s Flagstaff Medical Center (FMC). Read what a patient said when nominating this outstanding recipient.

Emily Cordero

Lead Mental Health Technician “It was time for her to leave, but she chose to stay and share her compassion and wisdom with me… She was real and human. She didn't just spit out coping skills at me. She told me what I didn't want to hear but what I needed to hear and, for that, I'm eternally grateful… It’s her words and earnest compassion that have kept me from feeling like all hope is lost. I feel like I can go home and face reality now. Thank you, Emily!"

Patients, families and colleagues can submit nominations for the Sunshine Award.

NAHealth.com

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, FBN

Andy Auteri Promotes Quality of Life at The Bluffs

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anding your dream job in one of your favorite cities is something many wish for. And, for Andy Auteri, the executive director at The Bluffs of Flagstaff Senior Living, that wish has come true.

For 15 years, Auteri and his wife, Tess, lived in Phoenix and would visit Flagstaff often to get out of the heat.

“My wife and I are mountain people and really enjoy it here, but there were no job opportunities at the time, so I accepted a job in Cleveland to open a senior living community for another company,” he said. “When a headhunter reached out to me about this job at The Bluffs of Flagstaff, I took it. We are so excited to be here. Tess is retired, but we pull her in to help with some of our events.”

Growing up in the Philadelphia area, his culinary and restaurant management degree from Johnson and Wales University in Rhode Island has complemented his executive duties. “I worked in hotels and the food industry. When I lived in Cincinnati, I ran the Meals on Wheels program and produced about 5,500 meals a day. That was my first foray with seniors.”

Auteri, who has been on the job for more than a year, is proud of the special events hosted at The Bluffs. The recent Soup There It Is, is a cooking competition that includes outside vendors and residents. “Our chef puts together something special and we have about 14 entries. Residents vote, a trophy is awarded and it’s a fun festivity in the middle of winter.”

Other popular events include casino night and ladies’ night with chair massages, manicures and facials. “We held this in our bistro. We had wine and hors d’oeuvres and about 50 vendors. It was fun,” he said.

In addition, social activities are offered eight times a day: four in the morning, four in the afternoon.

The Bluffs of Flagstaff has 75 employees and 140 residents, including those in independent living, assisted living and memory care. “Our memory care has 25 apartments, and we are full. We have a waiting list, which we’ve never had before,” said Auteri. “Also, almost all of our directors have been here for quite some time, which is not the norm in our industry. We are proud of that.”

Auteri was introduced to senior living residences when he and his siblings were searching for an alternative home for his aging parents. “We were in the process of searching for a facility for our parents in Philadelphia. So, my brothers and sisters and I became customers. I saw how the senior living community treated the family by involving us in our parents’ care. I thought that was such a nice way of doing it. They made us a part of the process and that’s what attracted me to this industry.”

That experience gave him a template for his modus operandi. “When I sit down to do a lease agreement with a family who is a new move-in, I look at the family and I tell them this isn’t the last time we’re going to talk. I let them

Top Left: Resident Gloria Cardinale calls The Bluffs of Flagstaff Executive Director Andy Auteri “a super, super person.” Top: Auteri works to create the kind of experience for seniors that he would want for his parents. Photos by V. Ronnie Tierney, Fresh Focuses Photography

know when good things are happening with loved ones or if a loved one needs help. We hold true to that. We involve the family.”

“Andy just wants to make a difference here. Be it a resident and their

family or staff, he wants to improve their quality of life,” said Activities Director Connie Sutton. “At Family Nights, he helps serve food and his wife comes and helps out as well.”

Continued on page 39

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FEBRUARY 2025 // Flagstaff Business News

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2321 N. Fourth St. Flagstaff, AZ 86004 (928) 526-5691 crestins.com

Welcoming

Commercial Broker Ryan King to our team!

Yurts and cabins await campers who are looking for a unique experience. Courtesy photos

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We specialize in Commercial Property, General Liability, Workers’ Compensation, and Commercial Auto Insurance.

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Campers Cozy Up to Arizona Nordic Village

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By Bonnie Stevens, FBN

or a unique getaway in nature without needing a lot of camping gear or experience, Airbnb guests are highly recommending Arizona Nordic Village for those seeking an outdoor adventure.

“This place was the perfect backpacking trip for my family, since it was our six-year-old’s first trip,” wrote one camper. “It’s easy when you don’t have to pack a tent.”

Located on Highway 180, 16 miles north of Flagstaff, seven furnished off-grid cabins and yurts are available within a short walk of the rustic lodge, where campers share bathroom accommodations. The Nordic Village team plans to provide three more small yurts to the front country this spring.

“People are finding us, and they are curious about what we have here,” said Manager Sydney Nieminen. “We are not your typical Airbnb. We offer a unique experience that you’re not going to find anywhere else.”

For the first time, the spacious Ponderosa Suite, upstairs in the lodge and previously reserved for the bridal suite, is available for rent as well. “It’s very popular for campers who don’t want to tend a fire,” said Nieminen. “It offers a

queen-size bed, full-size futon and kitchen.”

Following a snowy spring 2024, winter 2025 has had a slow start. “We have been waiting on getting enough snow to groom the trails for cross-country skiers,” said Nieminen, noting that 180 season passes have been purchased this season. “Right now, we are counting on some big storms to blanket the ski area.”

Meanwhile, wedding bells continue to ring for outdoor ceremonies. More than 40 weddings are on the books for 2025, with more expected. “People enjoy the freedom to create their own events,” said Nieminen. “Weddings range from intimate gatherings of eight people to large overnight events of 250.”

Overall, the Nordic Village team is focused on continuing to improve amenities in the front country for guest comfort and safety. “It feels great to be focused on the front country, where we can easily manage the properties, create charming spaces and maintain that rustic charm.” FBN

FEBRUARY 2025 // Flagstaff Business News

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Flagstaff Business News // FEBRUARY 2025

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Northern Arizona Healthcare Welcomes New Doctor to Cardiovascular Institute Sleep Clinic

Clear Title Repeats Honor as One of the Best Places to Work

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lear Title Agency of Arizona has been included on the 2024 Best Places to Work list by the Phoenix Business Journal.

Clear Title Agency, which offers commercial and residential title and escrow services, has been named to the journal’s Best Places to Work list 15 times and also on the list of Arizona’s Largest Title Companies and Arizona’s Largest Corporate Philanthropist, dating back to 2013.

Among other top workplace awards the company has achieved, Clear Title has been named a Top Company to Work for in Arizona for 12 consecutive years by Best Companies Group, Bridgetower Media, Arizona Capitol Times and BestCompaniesAZ. The Phoenix Business Journal Best Places to Work Award recognizes employers who have created an outstanding workplace culture. The rankings are based on confidential surveys of employees who measure success in team dynamics, trust in leadership, communication and more.

“Achieving repeated recognitions for being a Best Place to Work shows that we don’t just talk about culture, we make a commitment to support our people and do the work necessary to provide an environment for success,” said Clear Title Agency of Arizona CEO Bart Patterson. “Our goal is to be a company where every single person on our team feels valued and understands exactly what impact they have on serving our customers.”

The Phoenix Business Journal partners with Quantum Workplace to compile the results of comprehensive feedback from individual company employees during the evaluation period. FBN

lirjon Baxhija, M.D., has joined the Cardiovascular Institute Sleep Clinic, serving Northern Arizona Healthcare patients in Flagstaff and Cottonwood.

Dr. Baxhija specializes in internal and sleep medicine. He currently is accepting new patients.

“NAH knows how important it is to offer specialty services to the communities we serve, and adding a specialized sleep medicine physician to our roster will allow for more Northern Arizona residents to get the very best care, close to home,” said Northern Arizona Healthcare Medical Group President Pasquale Bernardi, M.D. Dr. Baxhija earned his medical degree from Ross University School of Medicine in Dominica and his undergraduate degree from Brooklyn College in New York.

He completed his residency in internal medicine at NCH Healthcare System in Naples, Florida, and a postgraduate fellowship from the University of New Mexico’s School of Medicine in Albuquerque. He is board-certified in internal medicine and board-eligible for sleep medicine.

The Cardiovascular Institute Sleep Clinic provides consultations, sleep study interpretation, CPAP (Continuous Positive Airway Pressure), BIPAP (Bi-level Positive Airway Pressure, Home Sleep Apnea Testing (HSAT) and supplemental oxygen therapy among other services. FBN Clinics are located at 1759 E. Villa Dr., Suite 313 in Cottonwood and 2000 S. Thompson St. in Flagstaff. To schedule an appointment in Cottonwood, call 928-639-5095, to schedule an appointment

Blirjon Baxhija, M.D.

in Flagstaff, call 928-226-6430. For more information about NAH sleep services, visit https://www.nahealth.com/cardiovascular-services/sleep-medicine/.

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// BUSINESS CENTS // BY BONNIE STEVENS, FBN

Showing Your Inner Coach Some Love on Valentine’s Day

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he best coaches are those who encourage us, teach us, provide examples of top performance, model excellence in all areas of life and make sure we are taking good care of ourselves. The coaches I have admired most are those who see us as winners and are relentless about shaping us into the best we can be.

This Valentine’s Day, as you are sending love to the special ones in your life, are you counting your inner coach as one of those? Here are four reasons to consider why your inner coach deserves appreciation.

IS YOUR INNER COACH CHALLENGING YOU?

If you are thinking that life is pretty good, are there areas that could be even better? With time as our most precious resource, a good coach recognizes that in order to allow better into our lives, we have to make some space. Leaving the land of Pretty Good to move into the place of Even Better takes moxie, courage and self-confidence. Is your inner coach reminding you of the times when you’ve trusted yourself to go all in for what you really wanted and encouraging you to boldy move forward?

// Leaving the land of Pretty Good to move into the place of Even Better takes moxie, courage and self-confidence. Is your inner coach reminding you of the times when you’ve trusted yourself to go all in for what you really wanted and encouraging you to boldy move forward? //

IS YOUR INNER COACH IDENTIFYING RESOURCES FOR YOUR NEXT ENDEAVOR?

Visioning sessions are a kick, but without an action plan, they remain in the dream realm. What is it you need that takes you to Even Better? Is it education, a license or a certificate?

More stamina? Reliable transportation? An updated wardrobe? A mentor who already resides in the land of Even Better? Great coaches won’t let you settle in the land of Pretty Good.

They will identify what’s standing in your way and line up classes, routines and experts to help get you there.

IS YOUR INNER COACH POINTING OUT THAT PERFORMANCE COUNTS ON THE HIGH ROAD? Perhaps you’ve noticed: Phonies, thieves and hypocrites don’t last long on the high road. In 1980, Billy Joel introduced us to the new fashion of “looks and a whole lot of money,” but today’s style is all about authenticity and excellence. There are no

shortcuts on the high road. Trust me, I’ve looked. A good coach will remind you to put in the work to identify what your most authentic, best self looks like and then practice being that person of excellence like you’re training for the race of your life – which, of course, you are. What we practice determines how we will perform when it matters most. And it always matters most.

IS YOUR INNER COACH REMINDING YOU TO TAKE CARE OF YOURSELF?

I don’t know about you, but I often suspect that my mom is hanging out with my inner coach. “Bonnie, your body is not a machine. It needs rest.”

But if you prefer to listen to someone other than my mom, here’s what research has found from studies on those people living long, happy lives in the world’s Blue Zones: Stay active, eat your vegetables, have a strong sense of purpose, prioritize

social connections and manage stress by engaging in daily rituals – yes, Mom, I heard – like rest.

As much as we may sometimes want to push back, that inner coach has a game plan and a practice schedule to take us to Even Better.

This month, while we’re honoring Valentine’s Day and thinking sweet thoughts, let’s show our inner coach some love by sending a big heartshaped wave of gratitude in a quiet, meditative moment. Flowers and chocolate are good, too. FBN

Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@gmail.com.

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Flagstaff Business News // FEBRUARY 2025

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Miss San Carlos Apache Queen Veronica Bonilla and Miss Indian Arizona Isabella Newman, also of the San Carlos Apache Tribe, were among the Native American representatives visiting the State Legislature and sharing insights about their culture. Photo by Stan Bindell

Tribal Royalty Encourage Connection, Unity, Participation Native leaders address state legislature

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Get your business on radio!

Contact Stephanie Preston stephanie@myradioplace.com 928-699-5927 myradioplace.com

By Stan Bindell, FBN

iss Yavapai Apache Keikliana Lowry of Camp Verde was among several members of Native American royalty attending the 30th annual Indian Nations and Tribal Legislative Day Jan. 15 at the state capitol.

“This is great and amazing,” she said. “I love to see how all the different tribes are trying to retain their culture and how there are so many cultural events here,” said Lowry, 20, a beader who plans to major in business at Mesa Community College.

Tribal royalty is selected based on their knowledge and practice of their culture. Lowry shares insights into her Native traditions with area school children.

Miss Navajo Nation Ranisha Begay, 23, is one step ahead of Lowry, as she already has earned her bachelor’s degree in business administration from Fort Lewis College in Colorado.

“It is great to see our tribal representatives working with other communities,” she said.

Miss Indian Arizona Isabella Newman from the San Carlos Apache Tribe said the gathering was great because everybody was connecting.

Newman graduated from Dartmouth, where she studied Asian cultures and language with a minor in government.

“I love government and I’m planning to go to law school,” she said.

Newman offered a blessing at the opening of the event. She asked people to pray in whatever way they felt comfortable. She pointed to the suffering of the people in California from wildfires.

Miss San Carlos Apache Veronica Bonilla, 17, is a student at Fort Thomas High School.

She plans to study radiology at Colorado Mesa University in Grand Junction, Colorado.

Stephen Roe Lewis, longtime leader of the Gila River Indian Community, gave one of the keynote speeches and recognized the importance of youth. He said when he comes back

for the 40th gathering of tribal leaders and state legislators in 10 years, he hopes to see one of the Native American youth in the audience as governor.

He spoke about the importance of protecting Colorado River water rights for tribes, including Navajo, Hopi and Paiute. He noted that the Gila River Indian Community gained the largest water settlement rights in the U.S. in 2004. He said that when one tribe obtains water rights, it helps all tribes in their quest for tribal sovereignty. He emphasized the need for tribes and state legislators to work together in a non-partisan fashion.

Arizona State Senate President Warren Petersen and Arizona State Speaker of the House Steve Montenegro welcomed the tribes and spoke about working together. FBN

FEBRUARY 2025 // Flagstaff Business News

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Can Hearing Loss Be Fixed?

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By Jeff Lane, Au.D.

fter being diagnosed with hearing loss, many patients ask, “Can it be fixed?” While the question is simple, the answer can be quite complicated. It depends on multiple factors. For the majority of patients, the answer is, unfortunately, no. However, there are certain situations when medical intervention can help. Being aware of when a hearing loss may or may not be medically treatable, and why, can help you take better care of your auditory system.

CONDUCTIVE HEARING LOSS

The ear can be divided into three sections: outer, middle and inner. The outer ear consists of the pinna, ear canal and eardrum, while the middle ear is comprised of the middle ear cavity and ossicles (bones). Sound-

waves are captured by the pinna and filtered through the ear canal to the eardrum. The eardrum vibrates, stimulating the ossicles, which in turn act like pistons and conduct the vibrations to the cochlea. If a breakdown occurs anywhere along this pathway, it is referred to as a conductive hearing loss. Certain types of conductive losses can be treated.

Perhaps the simplest version of a conductive hearing loss is one caused by an ear infection. The soundwave travels down the ear canal, but meets resistance from the fluid in the middle ear cavity. Thus, the signal becomes weaker and more difficult to hear. A doctor can prescribe medication that clears up the fluid and hearing returns to normal. Chronic ear infections can be addressed with pressure equalization tubes.

In other situations, the ossicles

// If a breakdown occurs anywhere along this pathway, it is referred to as a conductive hearing loss. Certain types of conductive losses can be treated. //

may be affected. They can become weak or fused in certain areas. For these patients, surgery is an option.

A surgeon can replace the affected bones with prostheses. Once the bones are moving normally again, the soundwave can resume normal transition. However, it should be noted that some surgeries may not be successful and that even successful surgeries do not guarantee normal hearing. But they can offer improvement.

In some cases, patients can have a mixed hearing loss. This means the hearing loss affects both the middle and inner ear. Again, there is a chance that the middle ear condition can be treated, but the inner ear condition remains. Thus, there would still be residual hearing loss after treatment of the middle ear, but it would not be as severe.

Hearing losses in this area are classified as sensorineural (sensory cells or the nerve). Sensorineural hearing loss are generally untreatable and are managed with a hearing aid or cochlear implant.

Why are they untreatable? Stereocilia can become damaged or die because of natural aging, noise exposure or strong medications. Genetics or syndromic conditions also can be a cause. At any rate, once the stereocilia are gone, they cannot regenerate.

Thus, while the soundwave travels along the auditory pathway appropriately, it is not able to be transduced into a nerve signal. In essence, the signal hits a dead end.

While research is always being done, scientists have yet to successfully restore hearing in hum ans. One issue is sustainability. The stereocilia can be artificially grown, but then die off again. Another difficulty is that SENSORINEURAL HEARING LOSS the auditory system is very intricately designed. The new stereocilia are The inner ear consists of the cochlea unable to properly communicate with and the auditory nerve. The cochlea the auditory nerve, rendering is filled with fluid, which vibrates when stimulated by the ossicles. This them ineffective.

However, there is a small fluid then causes stereocilia, or hair cells, to sway back and forth. Swaying subset of sensorineural releases chemicals that are converted hearing losses that can sometimes be medicalinto electrical impulses, which travel ly treated: sudden losses. up the auditory never to the brain.

Sudden losses happen very immediately (rather than over time). Studies show that steroid treatment can help to reverse the effects of a sudden loss. However, it is only about a 33% chance. And to have the best chance of working, the medication should be administered within 72 hours. If you experience a sudden loss, call an ENT immediately.

HOPE ON THE HORIZON

As I stated before, research is always being done on hearing loss. Researchers recently developed a test that can detect whether babies have a genetic change that make them more susceptible to hearing loss if treated with the antibiotic Gentamicin. To be clear, they are preventing damage, not repairing it. Still, it offers hope for greater developments in the future. FBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

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Flagstaff Business News // FEBRUARY 2025

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Roundtable Event

FEB 26, 2025

Join the Conversation:

Skills & Talent Development for Manufacturing, Transportation & Utilities Wednesday, February 26 | 11:00am–2:00pm

Moonshot, 2201 N. Gemini Dr., Flagstaff, AZ

The ARIZONA@WORK Coconino Workforce Development Board, in collaboration with the Northern Arizona Good Jobs Network (NAGJN), invites you to a Good Jobs Business Roundtable for employers in Coconino County's manufacturing, transportation, and utilities sectors.

Why Attend?

LEARN how your business can benefit from the Northern Arizona Good Jobs Network.

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Scan the code to register or visit CoconinoWorks.org ARIZONA@WORK Coconino’s Workforce Innovation and Opportunity Act (WIOA) program is 100% funded by the U.S. Department of Labor through awards totaling $1,202,165.

Top: Flagstaff Girl Scout Emilynn Morgan of Troop 3170 reminds shoppers, “It’s cookie time!” Bottom: Peyton Van Hemert, a senior Girl Scout from Troop 212 in Flagstaff, is ready to do business.

Courtesy Photos

Girl Scout Cookie Season Empowering Local Girls Through Entrepreneurship

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he 2025 Girl Scout Cookie season is back in full force through March 2, 2025, as more than 7,500 girls in 90-plus communities across Central and Northern Arizona from Girl Scouts–Arizona Cactus-Pine Council (GSACPC) embrace their entrepreneurial spirit with timeless Girl Scout Cookie flavors that make a lasting impact, as funds raised stay 100% local.

“Girl Scout Cookie season and the community’s support of the program are life-changing for local girls, directly supporting Arizona Cactus-Pine Council’s focus areas of STEM, outdoor activities, life skills and entrepreneurship in addition to troop activities and long-term community service projects,” said Christina Spicer, co-CEO of GSACPC. “Proceeds from the sale further support girl-led take-action projects created by Girl Scouts to make long-lasting change in mental and physical health, education, art, sustainability, animal welfare and much more.”

The Girl Scout Cookie Program proceeds also remain local, helping to improve the accessibility and affordability of Girl Scouting by offering financial assistance toward membership fees, uniforms and camp.

“As the largest girl-led entrepreneurial program in the world, the Girl Scout Cookie program serves as a launchpad for girls to get their entrepreneurial beginnings and build essential skills in focus areas of goal setting, decision making, money management, people skills and business ethics,” said Mary Mitchell, Co-CEO of GSACPC. During the season, GSACPC will provide opportunities for older girls to foster entrepreneurial skills through Empowering Girl Scout

Entrepreneurs on Feb. 1 in Phoenix, hosted in partnership with OneAZ Credit Union. The event will offer activities that allow girls to gain confidence as they create engaging cookie pitches and work with 50+ local executives and business leaders.

“We are grateful for OneAZ Credit Union’s support in creating this unique experience for older Girl Scouts. We will have over 100 girls interacting with local leaders, gaining their advice and participating in real-life experiences such as elevator pitching in an actual elevator, boardroom pitching in a professional setting and studio experiences to get headshots taken and record videos to build their personal brands,” said Mitchell. FBN

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VerdeValley

FEBRUARY 2025 // Flagstaff Business News

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BUSINESS NEWS Goettl’s Provides Vital Heating, Cooling Through Good Neighbor Initiative Serving the Greater Verde Valley

VerdeValley

Goettl family business in Camp Verde bringing comfort to those in need

By Betsey Bruner, FBN

the Goettl family said in a collective statement, after a recent group discussion. inancial difficulties, perhaps Serving the“As a family, we believe in coupled with medical challeng- making our community a better place Greater and Valley helping those facing financial es, can throw an individual orVerde or medical hardships. By doing so, family into a state of panic. These we hope to bring comfort and safety hardships would be even more daunting for concerned parties if they to those in need. The community is essential to us because we wouldn’t resulted in inadequate heating or be where we are today without the cooling of their home.

Stepping in to help is Goettl’s High support of our amazing employees and the community we serve.”

Desert Mechanical, a well-regardFamilies who require HVAC or ed business providing HVAC and plumbing services in the Camp Verde plumbing equipment can be nominated to receive free installations. area since 1987.

To qualify for the GNI program, The Goettl family developed the individuals must reside in Yavapai or Good Neighbor Initiative (GNI) Coconino counties. They must own program three years ago as a way to their home and the home must have give back to the community that has an existing HVAC system. supported them over the years.

Giving back to communities began “We want to give back to the community that not only supports us but early for the Goettl’s brand when the also supports other local businesses,” Continued on page 26

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BUSINESS NEWS

The younger members of the Goettl’s intergenerational team at High Desert Mechanical are incorporating the latest HVAC and plumbing advancements to continue the Goettl’s reputation as an industry trailblazer. Pictured here are brothers Luke and Hank Goettl, sons of Ted Goettl, and Dustin Goettl, son of Adam Goettl. Photo courtesy of Goettl’s High Desert Mechanical

Marine Offers Free SelfDefense Classes to Empower Women Against Violence Bill Watson teaches the ABCs of self-defense: Awareness, Boundaries, Combat

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Bill Watson makes it his personal mission to help women know how to protect themselves. Photo by V. Ronnie Tierney, Fresh Focuses Photography

By V. Ronnie Tierney, FBN

he unfortunate reality of random violence is real, and according to Marine Bill Watson, women are prime targets. Harnessing modalities that have been proven to work, Watson believes his calling is to teach women how to be safe, cognizant of danger and if needed, how to defend themselves.

Using props such as soccer balls, kicking shields and boxing gloves for women to practice striking accuracy, Watson’s weekly self-defense sessions are free and open to any woman who wants to attend.

“My goal is to help women know how to protect themselves and to pay it forward by teaching their children and grandchildren,” said Watson, who lives with his wife, Pat, in Rim Rock.

Conducting his weekly classes at the Calvary Chapel

Church in Camp Verde, Watson generally has a group of up to 10 women who range in ages from 40 to 80. “It doesn’t matter if one person shows or if I have a full classroom. What is important to me is to be sure I make my student(s) become safer in that hour.”

Watson teaches the A, B, Cs of self-defense. “Awareness is avoiding the threat. Boundaries are protecting your space. Combat is fighting your way to safety or freedom.”

Yelling and shouting loud vowel sounds, like “ay,” is also important, says Watson. “The purpose of yelling is to attract attention and secondly, to create distance. It’s also important to breathe, and when you hear your own voice, you are hyping yourself up to defend yourself.”

By focusing on mental awareness and observational skills, Watson highly recommends his students view Gavin De Becker’s The Gift of Fear website. “You have to be smart Continued on page 25

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Flagstaff Business News // FEBRUARY 2025

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Amber Godina Creates a Taste of France Inside a Purple Caboose in Camp Verde Violette’s Bakery Café is popular with locals and travelers

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By V. Ronnie Tierney, FBN

rom writing articles about food for Noise Magazine and working for Trattoria Lastrada in Bonita, California, Violette’s Bakery Café owner Amber Godina has been well trained on how to butter up her customers.

This Clarkdale pastry chef is pleasing the palates of residents all around the Verde Valley as well as visitors from as far away as Europe by selling her French delights out of a train caboose-turned-cafe. Stirring up an eclectic menu of pastries, quiche, paninis, cookies, sandwiches and more, Godina knew from a young age she would be a chef.

“When I was 4 years old, I told my mom I wanted to be a chef, and I feel like that was my plan for life,” she said. “I was born in Los Angeles and have taken classes and worked with the best chefs all over the area. I even did a comparable “Julie & Julia”-type venture

and baked all the recipes in Jacquy Pfeiffer’s book, The Art of French Pastry. I learned every detail and gave my neighbors all the pastries.”

Godina says she started her business out of her home with $50 worth of butter, flour and eggs. “I took everything I made and reinvested. I purchased used equipment and saved every single penny to buy more because I didn’t want to tax my family.”

“Violette’s Bakery Café is one of my go-to places when entertaining outof-town visitors to the Verde Valley and Clarkdale,” said Penny Beams of Cottonwood. “One bite of the French pastries and sip of coffee brings forth thoughts of France. Its eclectic, relaxed ambiance makes it a memorable and favorite place to return on a regular basis.”

The impetus to move to the Verde Valley was spurred 18 years ago when Godina and her husband, Carlos, talked about raising their children in

Along with plumbing upgrades, Godina installed a sink, kitchenette, grill and other necessities for baking in the caboose.

Top: Violette’s Bakery Café owner Amber Godina is living her dream as a chef, which she declared at age 4. Below: Chocolate and blackberry tarts, French lemon and raspberry sponge cake, croissants, Danishes, cheesecake and cookies tempt customers. Photos

by V. Ronnie Tierney

the country. “We would take vacations here. My husband also wanted to change careers and was considering law enforcement. He eventually found a job with the Cottonwood Police Department, and we made the move.”

Other than one of her brothers, all of Godina’s family live in Clarkdale or Cottonwood, including her parents and grandparents. Her sister, Cricket Russell, works as a barista at Violette’s Bakery Café.

“My heart is what makes the pastries,” said Godina, who has a separate location for baking nearby. “I have a group of older veterans that meets here every single morning since I’ve opened. They sit around and talk and drink coffee and enjoy a pastry.”

Prior to opening Violette’s Bakery Café, the caboose was a gift shop. “A friend owned it, so I started selling my pastries alongside her products. The pastries sold so well I couldn’t make enough. When she retired, I took over the space and built a little kitchenette, put in a sink and did plumbing and other construction upgrades.”

The caboose originated from the Verde Canyon Railroad. “It was one of our early ticket offices in the 1990s,”

said Verde Canyon Railroad Marketing Group Coordinator Ellen J.D. Roberts.

In 2007, members of the Clarkdale Chamber of Commerce and others rebuilt the caboose to serve as a visitor and information center. Funding for the project was procured from local businesses, the chamber’s general fund, grants and the Yavapai-Apache Nation.

“We have had the caboose for over 10 years now,” said Godina. She reconstructed the interior to suit her culinary needs. Adjacent to the caboose is out-

side seating and a covered patio where patrons enjoy a relaxed and spacious atmosphere. Located at the gateway to Clarkdale, it is easy to find.

Other delights served at Violette’s Bakery Café include hazelnut and almond pralines and tarte au citron, a French tart with a pastry shell, lemon-flavored filling and thick meringue.

Located at 900 Main Street in Clarkdale, Violette’s Bakery Café is open 8 a.m.-2 p.m., Wednesday through Saturday. FBN

FEBRUARY 2025 // Flagstaff Business News

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Flagstaff Business News // FEBRUARY 2025

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// VERDE VALLEY COMMUNITY PROFILE // BY V. RONNIE TIERNEY, FBN

Arizona Wine Country Visionary Takes Guests Behind the Scenes Page Springs Cellars’ Eric Glomski is a champion for vintners, Arizona wines

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painting of a viticulturist’s life goes far beyond the picturesque rows of groomed vines and trellises that eventually produce an alluring glass of fine wine. Behind the surface is a palette of backbreaking labor, stress and long hours.

Just like any farmer, or in this case, winegrower, the elements of nature determine your workday.

From locating the best rootstock to planting, to pruning, to bottling, other factors such as weather, viruses, fungal diseases, rodents and pests factor into the success of a winegrower’s stock. Sometimes a day’s work calls for ripping up and replanting vineyards when the varieties aren’t right.

“People tend to paint a rose-colored picture of winegrowing. They

Glomski is credited with helping other vintners in the state produce great wine and building Arizona’s reputation as a respectable wine region. He and his wife, Gayle, own Page Springs Cellars. Photos by V. Ronnie Tierney, Fresh Focuses Photography and Janelle Bonfield

seem to omit the other 90% such as the long hours, backbreaking labor and all of the risk associated with farming,” said Page Springs Cellars

owner Eric Glomski, who commonly starts his day at 4 a.m. “My wife, Gayle, and I are in our 50s and on the average, work 10-12 hours a day, six

days a week. Sometimes seven. We literally bust our butts just to stay on top of it all.”

The hard labor, he notes, is the

result of their commitment to making great wines. “I’m personally driven and love it, but there’s so much to do.

Continued on page 27

FEBRUARY 2025 // Flagstaff Business News

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Health First Foundation Grant Helps Dental Days Bring Free Dental Care to Northern Arizona

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By Mark Urick

ccess to dental care can be a challenge for many adults in Northern Arizona, especially for those without adequate insurance or the financial means to pay outof-pocket for services. This challenge is what the Dental Days program aims to address – by offering mobile, no-cost dental clinics, Dental Days is helping to bridge the gap for adults who struggle to access necessary dental care because of income limitations, insurance restrictions and a lack of available providers.

Founded in August of 2022 – and made possible by collaboration between volunteers, local healthcare providers and key community organizations like Health First Foundation – the program has seen remarkable growth. The most recent event, held in December 2023, served 89 individuals, making it the most successful clinic yet.

“Every event is filled with excitement and warmth,” explained Executive Committee Member Alicia Yaeger-Booth, who has a background in public health and nonprofit leadership. “The gratitude from our patients is incredibly inspiring.”

FILLING A NEED

Flagstaff’s Dental Days program provides free dental screenings and treatments during its

Saturday clinics, which have already become a crucial resource for those in need. Alicia explains this resource is exactly why the program was founded.

“There is a significant gap between the customary need-based determinations of eligibility and actual need, and these clinics address the issues of adult access to dental services, AHCCCS (Medicaid) coverage limitations and income barriers to oral health care,” she said.

“In Coconino County, there is just one adult AHCCCS provider, and it is not currently taking new adult patients. Plus, because of the high minimum wage in Flagstaff, a person working minimum wage may not qualify for AHCCCS.” To ensure that the program is as accessible as possible, Dental Days holds pre-screening sessions on Friday afternoon before each Saturday clinic, allowing patients to be evaluated ahead of time. This makes it easier for those with busy work schedules to take advantage of the service.

Additionally, the team has learned to continuously improve, from refining their registration process to leveraging technology to streamline operations. Yaeger-Booth explains that this growth and opportunity is made possible by support from the Health First Foundation.

“HFF provided us with a little over $82,000 for supplies, equipment, and a trailer, and being able to purchase or rent what we needed helped that event take place,” Yaeger-Booth said. “It’s

made a huge difference in our ability to serve more people and expand to new venues.”

A BRIGHT FUTURE

The Dental Days program continues to grow, and the team is committed to reaching more individuals who lack access to dental care. With three successful clinics already under their belt, the team hopes to eventually offer as many as four events per year.

“We’re seeing the same people return to our clinics, which tells us we’re meeting a real need,” said Yaeger-Booth. “The stories people share and the gratitude from returned clients who have no other dental home is unbelievably rewarding.”

As the program continues to serve Flagstaff and the surrounding areas, Yaeger-Booth says the team is dedicated to providing high-quality, compassionate care to every patient who walks through the door.

“Our volunteers are incredible – they’re the ones who make these clinics run. It’s really a community effort, and it’s what makes this program so special. People are eager to help because they care about improving the lives of their neighbors.” FBN

The Dental Days program is made possible by a collaboration of volunteers, local healthcare providers and organizations like Health First Foundation. Courtesy photo

SELF-DEFENSE continued from page 21

Top: Self-defense instructor Bill Watson demonstrates defense techniques with Rhonda Kinsman. Right: Retired educator Aileen Dyer exercises the use of a tool for defense. Photo by V. Ronnie Tierney, Fresh Focuses Photography

before you get tough. It’s way more important and De Becker contains valuable information on using your intuition for threat assessment,” said Watson. “The mindset is the engine of the whole training. The physical assault follows after. You don’t have to be a martial artist to defend yourself.”

“I’ve taken other self-defense classes and what make’s Bill’s approach different is his focus on environmental awareness and preventive strategies,” said Aileen Dyer, a retired educator. “His training is simple and practical yet effective, and I’ve incorporated

[his lessons] into my everyday life. I practice what we’ve learned at home and my husband has also gained some knowledge in self-defense.”

Next, Watson focuses on physical training and demonstrates methods he learned from Target Focus Training (TFT), which was developed by Tim Larkin, a well-known self-defense and close-combat trainer based in Las Vegas.

“TFT teaches the dynamics of injury and the usage of a tool powered by body weight. This allows you to stop any attacker dead in his tracks by

inflicting crippling pain. I highly recommend a tactical flashlight. Not only can the flashlight be used as a weapon, but if it’s dark, the flashlight can blind a potential assailant,” said Watson.

Another approach that Watson uses is Rapid Assault Tactics (RAT), a technique developed by Navy SEALs trainer Paul Vunak. “I changed a few things because this takes so much practice,” said Watson, noting his training classes do not focus on guns.

Watson says he has been trained in several forms of martial arts, such as Jujitsu and Taekwondo, but says he couldn’t connect. “I found that the self-defense modules didn’t focus on personal boundaries and dealing with the emotional aspect, which to me is very important.”

Rhonda Kinsman of Camp Verde has been attending Watson’s classes since he began teaching. “Bill has a passion for helping women protect

themselves. He teaches the same concepts, situational awareness and how to react when there is a potential threat in different ways, week after week. He makes it fun and interesting.”

Claiming he will never charge for his classes, Watson says he made a promise to God that he would teach for free. FBN For more information, call Watson at 928301-0320.

26

Flagstaff Business News // FEBRUARY 2025

flagstaffbusinessnews.com

GOETTL’S continued from page 21

original Goettl brothers, sporting the surname of South German origins, made a journey from Ohio to Phoenix in 1926. They laid a foundation for a legacy of heating and cooling technology by opening a fabrication site in Phoenix.

Fast forward to 1987, when grandsons Ted and Adam Goettl started the family-run business, Goettl’s High Desert Mechanical (HDM), to provide elite heating, cooling and plumbing services in Yavapai and Coconino Counties. This intergenerational team continued when their sons, Luke and Hank (Ted’s sons) and Dustin (Adam’s son), joined the business and worked their way up through every position in order to learn about the company.

Over time, the three sons stepped into ownership and management roles, guided by the mentorship of their fathers. Today, they are breathing fresh energy into operations by incorporating the latest HVAC and plumbing advancements to continue the Goettl’s reputation as an industry trailblazer.

Now, five Goettl-related families form the backbone of the tight-knit, supportive work environment.

A video link on the Goettl’s website introduces visitors to several people who have received help with their HVAC problems through the Good Neighbor Initiative. They are iden-

tified only by their first names for privacy and safety considerations, explained Chance Weir, the marketing and safety officer for the company.

A recent addition to the video site is a woman named Patty who had been dealing with a serious furnace problem since November of last year.

A resident of Cottonwood, she has lived in the Verde Valley for more than 70 years.

“She was a perfect match,” Weir said. “She had a need. They went out to service her house. They found a problem, but she wasn’t able to afford the repairs that were needed.

As a collective group, they decided to replace the whole system.”

“When I’ve had issues, I’ve turned to them because I trust them,” said Patty, a longtime Desert High Mechanical customer, on the video.

When her older furnace failed, she contacted High Desert Mechanical.

“They sent Greg out and they got it going,” she said. “He said because it is so old, it might not hold, and it didn’t.”

The company brought her an extra heater that she could plug in to keep warm while an installation was planned to correct her HVAC problems. Installers replaced an old gas package unit, repaired and replaced much of the ductwork in the house and installed a new thermostat.

“I’m very grateful to the Goettl’s

Five Goettl-related families now form the backbone of the tight-knit, supportive work environment. Pictured here are Ted, Luke, Dustin, Hank and Adam Goettl. Photo courtesy of Goettl’s High Desert Mechanical

for their new program,” Patty said.

“Without them and the help they have given me, I would not have been able to afford a new furnace.” FBN

VerdeValley Serving the Greater Verde Valley

BUSINESS NEWS

Introducing the Verde Valley Business News: Expanding BUSINESS NEWS Our Business Coverage to a Thriving Region

VerdeValley Serving the Greater Verde Valley

For more information about the Good Neighbor initiative (GNI), visit https://goettlshdm.com/good-neighbor/

The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Flagstaff Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.

To advertise, please call: Linda Thein, Advertising Manager 602 | 799 | 0583 Linda@flagstaffbusinessnews.com

Regina Salas, Advertising and Marketing Revitalizer 928 | 699 | 4272 Regina@flagstaffbusinessnews.com

Tyler Hood, Account Executive 928 | 440 | 0747 Tyler@flagstaffbusinessnews.com

FEBRUARY 2025 // Flagstaff Business News

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27

WINE continued from page 24

“People tend to paint a rose-colored picture of winegrowing. They seem to omit the other 90% such as the long hours, backbreaking labor and all of the risk associated with farming,” said Glomski, noting that he is personally driven by the commitment to making great wines.

Glomski tests and stirs the wine at various stages of the process. “I think labor and work in and of itself is a reward for me, whether it’s stacking wood, pruning vines or picking up trash. I like to be able to see what I did,” he says.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

It’s hard to find people who want to do this kind of work.”

Glomski finds joy in being in nature and watching the vines grow.

“I love harvesting the grapes and tasting the wines and sharing them with others.”

The formula is this: “We have a talented winemaking team that I’ve trained, and we have a good finance administration department and tasting room, but to really take what we do to the next level artistically is all about growing grapes. If you don’t have great grapes, you’re not going to make great wine.”

And that means more hard work, like pruning all day.

Glomski is recognized as a valiant Arizona winegrower. Born in Boston, he studied ecology at Prescott College. After graduating, he founded a river restoration company. His introduction to winemaking began with growing apples, pears and peaches.

Pleased with his harvests, he decided to pursue winemaking and moved to California to work with the David Bruce Winery on a 45-acre estate in the Santa Cruz Mountains.

When Glomski returned to the Verde Valley, he is credited with not only proving that Arizona could be a valued appellation region, but also helps other vintners in the state produce great wine.

“I remember when Eric first purchased his property at Page Springs Cellars. It was nothing but an empty field with cows pasturing. I’m amazed by his energy and adaptability,” said Donna Glomski, Eric’s mom. “He is a perfect example of a Renaissance man, knowledgeable in so many areas. If he doesn’t know something, he’ll find an answer. When he was young, his brain was always going and looking forward to the next challenge.”

Gayle was excited to join Eric in the fields more, after their four children were raised.

“When Eric began his adventure, I volunteered and as the kids got older, I fell more in love with winegrowing,” she said. “I’m now full-time. It’s not easy watching someone build their dreams, building infrastructure and planting vines in Arizona. We’ve evolved a bit faster and bigger than

I desired, but the passion just grabs you.”

Their business offers winery tours, massages, food in their bistro and a wine tasting room at Page Springs Cellars. In addition, they often provide live music and concerts, along with special events and an art gallery.

Page Springs Cellars is open every day and invites guests to join the wine club.

“I love working here,” said Page Springs Cellars Wine Club Manager Cherene Nester. “It’s a dream come true for me. I came from Colorado and what drew me to the area was the farming and the practices that they do here to make wine. Working in this type of environment offers the full spectrum from seed to cellar. Eric is so humble and understands people.

He puts himself in other’s shoes all the time and I appreciate that.”

Page Springs Cellars has about 50 workers, including a core group of 12 full-time employees.

“People romanticize winemaking, but it is really an exceptionally difficult job, especially when it becomes your livelihood,” said Donna. “Eric

has an uncanny ability to be able to change into many hats at a moment’s notice. A respect for the land and the people around him is ever-present.”

For the last 10 years, Page Springs Cellars label has been sold at Whole Foods Market.

“Page Springs Cellars is 100% solar; we reclaim all of our wastewater with an advanced waste treatment system with artificial wetlands and we also reclaim all of our solid waste, everything from our winemaking process to our kitchen. The solid waste becomes compost, so with our philosophy, it was a natural fit for us to be in Whole Foods Market,” said Glomski.

Glomski has also worked at Echo Canyon Vineyards & Winery and later, Arizona Stronghold Vineyards, which his family now owns and operates. He also owns acres of vineyards in southeastern Arizona in the Chiricahua Mountains.

“We tasted the port that’s coming out and it’s fantastic. It’s finished with brandy and it’s beautiful,” said Navajo Nation Purchasing Director Kelly Dunagan-Johnson. “We love coming down here and enjoying the proximity to the river and the big trees and all the people that work here are so great. Plus, it’s a delight to meet Eric. We always bring guests here and visit Page Springs Cellars about six times a year.”

For more about Page Springs Cellars, visit www.pagespringscellars. com

// “I remember when Eric first purchased his property at Page Springs Cellars. It LAST MOMENT OF NOSTALGIA Most recently, I found myself was nothing but an empty field with cows pasturing. I’m amazed by his reminiscing about the earliest vineyard and winery job I ever took energy and adaptability,” said Donna Glomski, Eric’s mom. “He is a perfect in Arizona. I helped Echo Canyon example of a Renaissance man, knowledgeable in so many areas. If he doesn’t (the first winery to open in Northern Arizona post-prohibition) with their know something, he’ll find an answer. When he was young, his brain was first vintages prior to us opening always going and looking forward to the next challenge.”

Page Springs Cellars. I remember the beautiful, golden field that led up to // our little house and the old-growth hackberry tree that hung a bench swing we all used to crowd onto,

lazily swinging time away in the shade. This amount of leisure time isn’t part of my life these days, but that memory is very symbolic of the balance I seek again.

FAVORITE SONG

I like a lot of music. “Two of Us” by the Beatles, a Lennon/McCartney [song] is my favorite. It’s a story about being young and somewhat carefree. Beautiful song.

WHO I ADMIRE

I tend to admire people who are understated and humble. Richard Landis, a friend who is 93, is from an era of artists like Ansel Adams. Richard lives in Prescott and is one of the most amazing artists I’ve ever met. He has great values, lives close to the earth – he lived off the grid

by Roosevelt Lake and hunted and fished for a while – and doesn’t seek out fame or glory.

MY SECRET TO SUCCESS

Being authentic and pursuing my passions have led me to success. I have faith that if you do what you love and love what you do, things will be provided. I’m not a financially wealthy person but I feel like I’m a super-rich person. I have a great family: a beautiful and loving wife and four amazing children. I have my physical health. I live in a place that I love in Central Arizona. I still have all my wits about me and enough money. I don’t need things and don’t have excess.

FAVORITE HOBBY

I love fly-fishing. I don’t do it enough and would love to do it more. I also love sea kayaking. My wife and I go down to the Sea of Cortez and see dolphins and sea lions and we bird watch. I love to do things that get me closer to nature. FBN

28

Flagstaff Business News // FEBRUARY 2025

flagstaffbusinessnews.com

NAU Prioritizing Community Engagement

By José Luis Cruz Rivera

R

ima and I are truly thankful to be part of this incredible community and proud to call ourselves Lumberjacks. Every day, we witness your passion for Flagstaff and the greater Northern Arizona region.

Your dedication to making this a remarkable place to live and work inspires us and motivates our work at NAU. A shared vision for a better future inspired Flagstaff’s community members more than 125 years ago to establish a place for higher education.

Since then, the partnership, collaboration and pride between our city and university have shaped NAU’s path to becoming a hub for innovation and impact.

We are honored to build on the legacy of leadership, dedication and collective spirit that defines our community. Together, we’re achieving remarkable milestones, transforming lives and creating the kind of future our region and all of Arizona need today.

One of our fundamental strategic priorities is mutually beneficial community engagement – sharing

// We are honored to build on the legacy of leadership, dedication and collective spirit that defines our community. Together, we’re achieving remarkable milestones, transforming lives and creating the kind of future our region and all of Arizona need today. //

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Call or book your appointment online.

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knowledge, connecting experts to real-world challenges, preparing graduates to contribute to their communities, spurring economic growth and fostering cultural vitality. I’m proud of our many partnerships on this front and want to highlight just a few that demonstrate how NAU is advancing our mission as a community-engaged engine of opportunity: Access2Excellence: Last year, this tuition pledge supported 54% of our Flagstaff resident students, with an average aid award exceeding $16,000 annually that ensures access and affordability for students in our home community.

Axe of Service: This new digital platform from our Center for Service and Volunteerism connects residents with local volunteer opportunities, making it easier than ever to give back and strengthen our community.

Donation to CocoNuts: The newly launched Steve Sanghi College of Engineering recently donated $5,000 to support the nationally recognized, award-winning robotics team from Coconino High School.

KinderCamp Teal and Gold Tickets: Through partnerships with Coconino Community Col-

lege (CCC) and the United Way of Northern Arizona (UWNA), children in UWNA’s KinderCamp program can attend CCC tuition-free with a “teal ticket” and then transfer to NAU with a “golden ticket” – also tuition-free!

NAU Day: In collaboration with FUSD, this inspiring event encourages local students to envision themselves in higher education.

Northern Arizona Disability Resource Fair: Our inaugural event, developed in direct response to community feedback, fostered networking and collaboration across our region’s disability community.

Research on Homelessness: Associate professors of psychological sciences are leading projects aimed at finding housing and support for unsheltered Arizonans and preventing future homelessness. This includes working with Flagstaff Shelter Services, Catholic Charities of Northern Arizona and the Northland Family Help Center to help local residents.

State of Sustainability: NAU’s inaugural sus-

tainability report highlights our progress toward carbon neutrality by 2030, aligning closely with the City of Flagstaff’s sustainability goals. We’re proud to of the work underway to embed sustainable practices into our operations while also preparing the next generation of professionals in this critical field.

Team College Bound: This initiative supports local high school families as they navigate college applications and transitions. We recently celebrated the second year of family graduations.

These initiatives and many others reflect the deep bond between NAU and Flagstaff – a bond rooted in shared goals of prosperity, social impact and a brighter future for all.

Thank you for your partnership.

Go Jacks! FBN

José Luis Cruz Rivera is the president of Northern Arizona University.

FEBRUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

29

Prescott Frontier Days Announces 2025 World’s Oldest Rodeo Ticket Sales, Women in Rodeo Theme

P

By Donna Werking

rescott Frontier Days, Inc., is proud to announce that tickets for the highly anticipated 2025 World’s Oldest Rodeo will go on sale on March 17. The event, scheduled to take place from June 30 to July 6, 2025, promises to deliver another thrilling week of rodeo action, drawing fans from across the globe to Prescott.

This year, the World’s Oldest Rodeo will shine a spotlight on an extraordinary group of athletes and contributors: the Women in Rodeo.

With a nod to the trailblazing women who have shaped rodeo culture from its earliest days, this year’s theme celebrates the often overlooked yet pivotal role women have played in the rodeo world. From barrel racing to trick riding and beyond, women have been integral in shaping not only Prescott Frontier Days but the entire sport of rodeo.

“We are incredibly excited to unveil the Women in Rodeo as the theme for 2025,” said Jim Dewey

Brown, general manager of Prescott Frontier Days, Inc. “This allows us to honor the deep-rooted traditions and the countless women who have contributed to the history of rodeo – not just as competitors, but as leaders, stock contractors and pioneers in the sport. Their strength, grit and determination are central to our rodeo’s legacy.”

The 2025 event will feature special tributes, performances and stories highlighting the achievements of rodeo cowgirls past and present, honoring the women who have left their mark on the rodeo circuit. Additionally, rodeo fans can expect the same top-tier competition and high-energy entertainment they’ve come to expect from the World’s Oldest Rodeo, including bull riding, bronc riding, steer wrestling and much more.

With such a significant theme this year, the 2025 World’s Oldest Rodeo is set to be a momentous occasion.

Fans are encouraged to secure tickets early when sales begin on March 17, as this iconic event is sure to sell out

quickly. FBN Mark your calendars and get ready to experience the heart and soul of rodeo in Prescott. VIP tickets will go on sale earlier.

For more general information, visit www. worldsoldestrodeo.com or follow us on social media for updates and announcements. We want to emphasize the importance of purchasing tickets directly through our official website, www.WorldsOldestRodeo.com, to avoid third-party spam websites. By buying your tickets exclusively through our trusted platform, you can guarantee a seamless ticketing experience and secure your spot at this historic and thrilling event. Don’t miss out on the chance to be a part of the unforgettable experience that is the World’s Oldest Rodeo. Get your tickets March 17, only at www.WorldsOldestRodeo.com. For rodeo inquiries, please contact the rodeo office at 928-445-3103 or email info@worldsoldestrodeo.com. The rodeo office is located at 840 Rodeo Drive Prescott, AZ 86305.

Donna Werking is the owner and marketing strategist for Northern AZ Social, LLC. Donna has been marketing the Northern

This year’s theme is Women in Rodeo. Courtesy photo

Arizona region since 2006. Northern AZ Social has been named Best Marketing Agency by QCBN for seven consecutive years. She is the co-founder of the New Year’s Eve Boot Drop. In 2022, she was named TOP 3 marketing agencies in Arizona

by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry.

Donna also serves on the Board of Advisors for the ACFYC and volunteers her time to her community in Prescott, Arizona.

30

Flagstaff Business News // FEBRUARY 2025

flagstaffbusinessnews.com

How New Mortgage Technology is Helping Buyers Navigate the Challenging Housing Market

By Jer Cox

it difficult for many, especially first-time buyers, to afford homes.

High Mortgage Rates: Interest rates ousing affordability has become a significantly influence monthly mortgage significant concern for many, especially payments. The average rate for a 30-year for first-time homebuyers. In the United fixed mortgage have been around 7% in States, the median home price has surged, mak2024, adding to the financial burden of ing it challenging for many to enter the housing homeownership. market.

Limited Housing Supply: A shortage of According to a top publisher, as of October available homes, particularly in affordable 2024, there were approximately 30 renters for evprice ranges, exacerbates the problem. This ery available home for sale, a sharp increase from scarcity leads to increased competition and less than 10 in 2006, according to Freddie Mac. higher prices.

H

UNDERSTANDING HOUSING AFFORDABILITY

Housing affordability refers to the ability of individuals or families to purchase or rent housing without compromising other essential needs. A common benchmark is that housing costs should not exceed 30% of a household’s income. When housing expenses surpass this threshold, it can lead to financial strain and reduced quality of life.

FACTORS AFFECTING HOUSING AFFORDABILITY

Several factors contribute to the current housing affordability crisis: Rising Home Prices: During the past two decades, home prices have escalated, outpacing wage growth. This disparity makes

Advancements in mortgage technology are playing a pivotal role in addressing housing affordability challenges and have become part of the crucial role in the mortgage process.

Streamlined, digital platforms have simplified the mortgage application process, reducing paperwork and processing times. This efficiency enables quicker approvals and can lead to better loan terms.

Enhanced online tools allow potential buyers to assess their purchasing power, estimate monthly payments and explore various loan options. Access to alternative lending options, where companies are introducing innovative lending solutions, such as peer-to-peer lending and shared equity agreements, provides more flexible financing options for buyers who may

not qualify for traditional mortgages.

Many mortgage technology platforms offer educational content, helping buyers understand the home-buying process, mortgage products and financial planning, empowering them to make informed decisions.

While the housing affordability crisis presents significant challenges, technological advancements in the

mortgage industry offer promising solutions.

By leveraging these innovations, prospective homebuyers can navigate the complexities of the housing market more effectively, making homeownership a more attainable goal. FBN Jer Cox is a business development and loan officer at Mountain Country Mortgage.

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FEBRUARY 2025 // Flagstaff Business News

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31

Focus on Self-Love, Self-Care and Appreciation This Month

F

By Christina Kovalik

ebruary is a time for focusing on love and appreciation. As Valentine’s Day approaches, many people may shift their focus to others and may plan to do more for the ones they love. It is great to show appreciation for them, but don’t forget that self-care is just as important. Show yourself some love and attention like you would a close friend or partner.

Many people do so many things for others or may have a lot of responsibilities with work, family or running a household that they often neglect their own needs and health. If you are feeling overwhelmed, anxious, stressed, irritable or emotionally drained, it may be your body’s way of telling you

to slow down and spend some time doing the things you love. Also don’t ignore any health issues that come up; it is important to stay as healthy as you can be. If you expend so much energy on helping others without taking care of yourself, you may not be the best version of “you” that you can be.

When it comes to self-care and appreciation, it doesn’t have to be big.

Take small steps to make progress toward adding more time for yourself more consistently. Think about what makes your heart happy. What brings joy to your life? What have you been putting off that you need to complete to feel more at peace? What do you enjoy doing that you haven’t made the time to do?

Here are some self-care activities to

// When it comes to self-care and appreciation, it doesn’t have to be big. Take small steps to make progress toward adding more time for yourself more consistently. Think about what makes your heart happy. What brings joy to your life? //

help you feel more love for yourself and think about the things that bring you joy in your life.

JOURNALING

Take time to journal to help you process stresses, day-to-day events and gain inner clarity on your current path and where you desire to be.

TAKE A BATH

Epsom salt bath – magnesium salts help to relax, destress and detox any negativity from the day.

GET A MASSAGE, MANICURE OR PEDICURE

In as little as a half hour, you can make yourself feel pampered and relaxed with this gift that shows you care about yourself.

ADD MORE FUN TO YOUR LIFE

Plan a night out with friends or a date night with your partner or do an activity you enjoy doing. If you haven’t made the time to have fun, schedule it in 1-2 times per month. It’s good for the soul.

SCHEDULE THAT MEDICAL APPOINTMENT

TAKE A WALK OR SPEND TIME IN NATURE

APPRECIATION EXERCISE

MIRROR EXERCISE

There seems to always be that appointment we put off. Go ahead and put it on the calendar to show yourself some self-love.

Upon waking, place your hands on your heart and think about all of the things, people and experiences that you deeply appreciate. You can start by listing all of the things you love and are grateful for and truly feel it.

This can be done in as little as a few minutes. Setting intentions in the morning can also help set the stage for the day. At the end of the day, recall at least one thing that you appreciate about your day.

DAILY POSITIVE AFFIRMATIONS Make a list of affirmations that help you to maintain a healthy mindset.

Repeating the affirmations daily for 21 days changes the neural pathways in your brain, allowing you to create the life you desire.

Nature helps you to be more present and grounded in the moment and appreciate the beauty that surrounds us daily.

Look at yourself in the mirror. At first you may see all of your imperfections (looking tired, wrinkled, aging) but I challenge you to look deeper. What do you appreciate about yourself? What do you love about yourself? What experiences have brought you to this point in your life? The eyes are the windows to the soul, so take time to really look at yourself. FBN Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality.

She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020.

For more information, visit thevitalitydoctor.com or call 928-863-6086.

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32

Flagstaff Business News // FEBRUARY 2025

flagstaffbusinessnews.com

Seven Things to Stop Doing to Your Skin

B

By Ashley Dial

asic skin care and healthy lifestyle choices can help prevent early aging, breakouts and other skin issues. Here are seven things to stop doing to improve your skin’s youth and health:

1. DIY SKIN CARE

DIY projects can be fun and cost-effective for home improvements and crafts, but when it comes to skin care, kitchen-made concoctions are not ideal. Developing a safe and effective skin care formula requires careful consideration, and homemade alternatives can irritate or damage sensitive skin.

DIY skin care trends often gain traction as people look for ways to save money on commercial products.

While some natural ingredients may benefit the skin, others can do more harm than good. Viral “hacks” like sugar or coffee scrubs and lemon juice mixed with baking soda are common examples. For instance, the skin’s pH is around 4.7, while lemon juice has a pH of about 2, making it far too acidic and likely to cause irritation.

2. PEEL-OFF MASKS

Peel-off masks and pore strips may seem satisfying, but they can harm your

skin. These products can strip away the skin’s top layer and leave behind residue that clogs pores.

Instead of achieving smooth, glowing skin, you may end up with irritation and acne. Rather than relying on overthe-counter masks, invest in quality skin care products that nourish the skin without causing damage. Professional facial treatments are another option for achieving a clean, radiant complexion.

3. EXTREME DIETING

Extreme dieting indirectly affects skin health. Many fad diets encourage cutting out essential food groups, which can negatively impact your complexion.

While reducing gluten, dairy or sugar may help some avoid breakouts, eliminating all carbohydrates or other critical nutrients can deprive the body of vitamins essential for healthy skin.

For example, cutting out fruit to avoid sugar is counterproductive, as fruits like mangoes are rich in vitamins A, C and D, which reduce inflammation and promote hydration. Always question diets that suggest eliminating nutrient-rich foods.

4. PORE VACUUMS

Pore vacuums gained popularity through viral videos showcasing their

ability to clear clogged pores. However, these devices often cause more harm than good. Improper use can lead to redness, bruising and broken blood vessels.

Instead of risking irritation, opt for noninvasive methods like exfoliating toners or professional chemical peels.

These treatments help decongest pores without damaging the skin.

5. SUNSCREEN AND FAKE TAN CONTOURING

This trend involves applying high-SPF sunscreen to specific areas of the face to create a contoured effect after sun exposure. While sunscreen is essential for skin care, this practice overlooks its primary purpose: protection from harmful UV rays.

Selective sunscreen application can result in uneven tan lines and longterm skin damage. Instead, apply sunscreen evenly to your entire face and use makeup for contouring. Similarly, while fake tan products can achieve a contoured look, they often result in uneven application or cause breakouts.

6. SLUGGING

Slugging, a trend where petroleum jelly is applied to the face to lock in moisture, gained popularity among those with dry skin. However, the thick

barrier created by petroleum jelly can trap oil, debris and dead skin cells, leading to breakouts.

Experts remain divided on the effectiveness of slugging, but a modified approach may be safer. Instead of petroleum jelly, try using a facial oil to lock in moisture without suffocating the skin.

7. ESSENTIAL OILS

Though essential oils are natural, their concentrated formulas can irritate the skin and clog pores, particularly for those with acne-prone or sensitive skin.

To avoid adverse reactions, stick to lightweight moisturizers designed for your specific skin type rather than experimenting with essential oils. FBN To schedule an appointment with Ashley Dial, visit www.etherealestheticsbyashley. glossgenius.com or call 928-864-8438.

Ethereal Esthetics is located at 519 N. Leroux in downtown Flagstaff, inside Studio Rox. Ashley Dial is owner, operator and licensed esthetician of Ethereal Esthetics By Ashley. For more information and a free consultation, please visit her website or give her a call.

The Box Studio: Building Community Through Fitness in Flagstaff

T

By Creag Znetko

he Box Studio, co-owned by Cierra Winters, Sierra Wong and Florian Dotti, is redefining fitness in Flagstaff. Winters, a passionate force behind the business, manages everything from coaching and teaching to accounting and mentoring. An Arizona native and an NAU graduate, she was among the first seven to graduate with a fitness wellness degree in 2014. Her vision for owning a fitness business turned into reality during the COVID-19 pandemic.

THE JOURNEY OF THE BOX STUDIO

The Box Studio began as a mobile studio concept when COVID-19 restricted indoor fitness options. The team converted a box truck into a mobile fitness unit, allowing outdoor workouts that prioritized safety and community connection. They started holding classes at various community locations, including the police department, hospital, Heritage Square and even Frances Short Pond.

“You have to love fitness to ride through wind, cold and heat,” said Winters, highlighting the challenges of

running a seasonal mobile business.

Today, The Box Studio operates from their renovated spin studio in the Sunwest Bank Building, 121 E Birch Ave., designed in collaboration with local artists and contractors. The studio features a dynamic range of fitness classes, including cycling, strength training, yoga and kickboxing and provides personal training opportunities for their coaches and clients.

BUSINESS RETENTION AND EXPANSION INCENTIVE

Dotti, while living in Tulsa, Oklahoma, but dreaming of moving to Flagstaff, discovered a unique opportunity through the city’s Economic Development office and one of his business partners. Inspired by a community project, Dotti spotted a shipping container and envisioned it as the foundation for a new business venture that would coalesce well with Winters’ involvement with big fitness. Motivated to bring his idea to life, he turned to the city website for information and reached out for guidance. Through persistent communication and a series of questions, Dotti received valuable support that helped them move forward. Now, he hopes to spread

awareness about the resources and assistance available to others pursuing their entrepreneurial dreams.

COMMUNITY-FOCUSED FITNESS

The Box Studio’s philosophy revolves around giving back. The team organizes fundraisers for causes like suicide awareness, the Trevor Project, food drives for the Family Food Center and clothing drives for Flagstaff Shelter Services. Monthly free workouts encourage newcomers to join.

“We were built by the community and have to give back to the community,” said Dotti.

The Box Studio also supports NAU’s fitness interns, helping them build business skills and earn national certifications. This initiative aligns with their goal to retain talent in Northern Arizona.

CHALLENGES AND GROWTH

Starting their business came with obstacles, including leasing hurdles and pivoting plans. Despite this, The Box Studio has grown significantly, expanding from outdoor classes of 1012 participants to indoor sessions of up to 36. The business now employs five fitness instructors and plans to scale

further, aiming for 200+ members.

WORDS OF WISDOM

“If you’re in it for passion, the money will come,” advised Winters, quoting her former professor. “Flagstaff is about community and authenticity. Don’t hesitate to ask for help.”

Winters’ helpful and community-driven spirit shines through in everything she does. Her unwavering dedication to supporting others and

fostering connections is a testament to her character. Whether she’s spearheading initiatives, lending a hand or simply sharing a kind word, Winters truly embodies what it means to uplift a community. The Box Studio continues to thrive as a hub for fitness and inclusivity, all while fostering a sense of family among its members as well as shaping Flagstaff’s fitness landscape.

Continued on page 34

FEBRUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

33

Helping Parents Talk About Addiction with Their Teens

C

By Roy DuPrez

hildren becoming teenagers increases worry exponentially.

Your child’s teenage years are formative growth years while simultaneously being the years where bad habits become traits and consequences for mistakes become serious. It is also the period when substance use and abuse become a relevant discussion topic.

Substance use is a topic parents should discuss with their teenagers because it is a topic that can affect or has affected their lives. Every teenager knows that drugs and alcohol exist, and many of them either have someone in their life struggling with substance abuse or are curious about substances themselves.

Drug use and abuse is a topic parents can’t run away from because it is something teenagers are directly dealing with. According to a 2022 survey by Monitoring the Future and the National Institute of Drug Abuse, 11% of eighth graders, 20% of 10th graders and 31% of 12th graders reported illicit drug use in the past year. Fifty-two percent of 12th grade students used alcohol in the past year.

These numbers are higher when kids are off school during summer, fall,

and winter holidays. Here are a few tips to have a productive conversation with your teen about drugs and addiction.

KNOW SUBSTANCE ABUSE CAN HAPPEN TO ANYONE

The biggest barrier to speaking with teens about drug and alcohol abuse is how we see our children. We are biased when talking to our kids, so conversations about addiction are ignored because we don’t want to believe that substance use could happen to our kids. Our filtered view of our kids means we either don’t have the conversation at all or we approach it from a very shallow “don’t drink or do drugs” perspective.

Conversations shouldn’t be centered around addiction as something only “troubled teens” deal with but something anyone from any background can deal with, including our children. Parents must speak with or read up on the stories of people dealing with substance use issues. The diversity of backgrounds you read about will help you understand this issue can reach all of us. Share those stories with your teen so they can see how addiction affects teens and young adults of every background.

PROMOTE HONEST CONVERSATION AND DON’T SHY AWAY FROM ANSWERING QUESTIONS

Transparency is everything when it comes to having an honest discussion about addiction. Teens will have questions, and you will give them space to ask those questions and answer them the best you can. Be honest about your past experiences with drugs and alcohol as an adult and as a teenager. If you, a friend, or a family member have ever dealt with substance use issues, share how that experience impacted you.

Foster an open dialogue that lets your teen know that it is safe to come to you with questions about drugs and alcohol. Teens discuss this stuff with their friends and see it in media frequently, so you want your kid to feel like they can come to you if they become curious about substances.

You don’t want that curiosity to turn into drug use, so make yourself a safe space for discussion. A good conversation requires judgment-free dialogue and the avoidance of scare tactics.

Addiction treatment professionals know that scare tactics aren’t an effective way to discuss drug and alcohol use, but many parents understandably

don’t have the background to avoid them. You want to avoid making scary statements or moral judgments because if a teen tries a substance for the first time and that bad thing you said would happen doesn’t happen, then they may not trust you. If a teen feels like they are going to be judged if they ask a question about drugs and alcohol, they may not feel comfortable coming to you.

Thoughtful discussions on substance use and abuse mean treating teenagers like the adults they are growing into and not children who can’t handle challenging conversations.

Talking about addiction can be a harrowing experience for you and your teen, but it is a meaningful conversation to have. Breaking stigmas around addiction requires parents to have honest conversations with their teens. Go into the conversation understanding that substance abuse can affect anyone, be honest about your experiences and answer questions.

Tough conversations require creating a judgment-free space for teens to talk to their parents. This conversation may be challenging, but it pays off long-term. A teen who has a support system to ask questions about addiction is less likely to fall

victim to it. FBN Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol.

Back2Basics is an adventure recovery program, up to six months, for young adult males ages 18-30 with substance abuse issues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit back2basicsoutdooradventures.com, call 928-814-2220 or email rduprez@b2badventures.com.

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Flagstaff Business News // FEBRUARY 2025

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Demographics are Destiny in the Housing Market

H

By Chris Hallows

ousing market speculation is filled with all sorts of vocabulary words these days, including terms like Rates, the Fed, inflation, inventory, demand, recession etc. The one phrase that I believe will have the biggest impact on the housing market is Household Formations.

By simple definition, this includes individuals and families that form a household and seek housing whether that is to rent or own. There is a predictable life cycle to this occurrence, which our culture and economy continues to shape.

An example of that shift is the average firsttime homebuyer, currently at 38 years old, was only 28-29 years old in the 1980s.

There are many contributing factors to these trend shifts but the bottom line is that there is a trend. And if we look forward on the current generations and work within moderate predictions on household formations coming to market, the sheer future demand for housing alone in the next decade will forever shape the future of real estate.

Generations and Their Home Ownership Rates The chart shown here is the backbone of this projection, with several important observations to be made. The very first observation you’ve likely already made is that the population of Millennials and Gen Z surpass the prior Gen X generation by several millions. The next observation is that you do see a very pronounced re-

duction in home ownership rates heading into the younger generations. However, even with reduced projections for the Millennials and the Gen Zs, the predictions still put a cumulative 25.5 million new homeowners in the next 10 years coming to market.

THE SUPPLY AND DEMAND IMBALANCE

While the population continues to grow and new generational homeowners attempt to enter the market, the supply of new homes has not kept pace. The National Association of Home Builders (NAHB) reports a longstanding shortage of affordable homes, which has been exacerbated by rising construction costs, zoning regulations and a limited workforce in the construction industry. According to NAHB data, the U.S. is facing a shortage of approximately 3.8 million housing units as of 2023, a gap that has been widening for years.

Several factors have contributed to this shortage. After the 2008 financial crisis, homebuilders scaled back their production significantly.

Even as the economy recovered, builders have been slow to ramp up production because of persistent labor shortages, escalating material costs and stringent zoning laws in many urban areas. A 2022 report from the U.S. Census Bureau found that fewer than 1 million new homes were built annually between 2010 and 2020, far below the 1.5 million to 1.6 million homes needed to keep up with population growth and demand.

In fact, many builders have been focusing

on higher-end properties to maximize profits, while the construction of entry-level homes has lagged. This has left a significant gap in the market, where millennials and first-time homebuyers are increasingly frustrated by the lack of affordable options. According to the NAR, the median home price in the U.S. has risen by 40% over the past five years, driven largely by this shortage of entry-level homes.

This supply-demand imbalance is poised to persist for the foreseeable future. Despite all other influences, the pressure from an increasing number of new households alone, especially in the desirable communities of Northern Arizona, will likely keep home prices high. While

I know that’s not news many were hoping to hear, I believe it’s valuable to help prompt thoughtful action on ensuring your household can make decisions supported by future projections in order to achieve your brightest future within the variables you control! FBN For additional information or to schedule an appointment visit ChrisHallows.Benchmark.us or call 928-7078572. The Flagstaff location is 824 W Rte 66 Suite A-3.

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BOX continued from page 32

2024 INNOVATE WASTE INCENTIVE AWARDEE UPDATES:

The Box Studio isn’t the only business thriving from a City of Flagstaff Incentive. Flagstaff’s three 2024 Innovate Waste Challenge awardees are also making remarkable progress in their respective sectors.

FireFlight: Over the past few months, FireFlight has achieved several key milestones, highlighting its growth and dedication to innovation. They have completed two business tracks at Northern Arizona’s Moonshot. In June, FireFlight was featured on ChooseFlagstaff.com, launched its marketing plan, and introduced AI courses through Coconino Community College Community Education.

August marked a significant milestone as FireFlight moved into the Moonshot Incubator and earned advanced certification as a National

Fire Protection Association (NFPA) Wildfire Mitigation Specialist. In September, the company showcased its expertise with an AI presentation at Moonshot, gave drone demonstrations at their booth for the Flagstaff Festival of Science, and expanded outreach efforts. The launch of the Northern Arizona AI group at Moonshot underscores FireFlight’s commitment to fostering innovation. To date, the company has served seven clients and taught 19 students – potential future employees – demonstrating their impactful contributions to the community and their respective industry.

Snuffed Wildfire Technology Company: Snuffed Wildfire Tech, a team of 22 talented individuals from Northern Arizona, is making strides in wildfire detection technology to help reduce catastrophic wildfires. Partnering with NAU, the team is leveraging innova-

tive lens technology that promises to surpass current detection capabilities.

Snuffed is competing in the prestigious XPRIZE Wildfire competition with their satellite-based system and has already advanced to the second round, standing out as one of 20 teams from a global pool of 354 entrants.

The team is now focused on further developing their system while pursuing grant funding to cover the substantial $100 million implementation cost.

With the next milestone for the competition set for April 2025, Snuffed aims to showcase its cutting-edge software and data collection capabilities, demonstrating their potential to revolutionize wildfire detection and prevention. The team remains optimistic about funding opportunities and the impact their technology could have on safeguarding communities and ecosystems.

FLOE SmartFans: Floe is revolu-

tionizing residential and commercial climate control with its innovative, cost-effective SmartFan system. Using indoor and outdoor temperature sensors combined with AI-driven fans, Floe optimizes indoor temperatures by harnessing outdoor air at the most efficient times, minimizing energy consumption and reducing utility costs. This sustainable solution delivers comfort and affordability, making it an ideal choice for eco-conscious households.

In March 2024, Floe’s SmartFan earned the $150,000 grand prize in ASU’s Ten Across Clean Cooling Competition, sponsored by the ClimateWorks Foundation.

The funding supports product design and prototyping, with $50,000 dedicated to Floe’s community partner, Habitat for Humanity of

Northern Arizona (HFHNA). The SmartFan will be installed in homes built during HFHNA’s inaugural construction sprint in the Timber Sky neighborhood. These funds are being utilized for scientific analysis of airflow in HFHNA starter homes, further enhancing the impact of this groundbreaking technology.

The Innovate Waste/Carbon Neutrality Challenge is undergoing an exciting transformation, rebranding as “Innovate Green” with applications available now. Visit chooseflagstaff. com for detailed information and application instructions. FBN Creag Znetko is the economic development administrator for the City of Flagstaff.

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TRIBES continued from page 4

“We need to strengthen our environmental programs because some have not had any attention for 20 years,” he said.

Kootswatewa, a Northern Arizona University doctoral student studying strategic leadership, also expressed concerns about the Hopi economy, particular with the closure of the Navajo Generating Station, which supported local jobs.

Navajo Nation Chief of Staff and Attorney General Kris Beecher emphasized the need for tribes to connect with one another to showcase their culture, noting that 27% of Arizona land is comprised of tribal lands. “This is a great opportunity to work together.”

Hopi Tribal Councilman Cliff Balenquah said he wants the governor and Arizona State Legislature to remember that the state economy extends to tribal and rural areas. He referred to land acquired by the Hopi Tribe along I-40 that may be used to develop hotels and other businesses. “I Coconino County Supervisor Lena Fowler and Hopi Councilman Cliff Balenquah spoke about the economy. would like to see the chairman and council focus Photo by Stan Bindell on bringing in businesses that could be outside the reservation,” he said. reservations and also provides services to public The Hopi Tribe recently opened a hotel in // schools.

Clarkdale and owns businesses in Flagstaff and “We’re continuing to work with economic Winslow.

He pointed out the Fry Bread House Hopi Tribal Councilman Cliff Balenquah said he wants the development on the Navajo Nation,” she said, in Phoenix as an example of a successful NaGovernor and Arizona State Legislature to remember that the tive-owned business. adding that she’d like to see the Navajo GeneratStation site become a job-training center.

Balenquah also noted that a well drilled on the state economy extends to tribal and rural areas. He referred to Turquoise Trail now is bringing water to Second ingHopi Councilmember LeRoy Shingoitewa, land acquired by the Hopi Tribe along I-40 that may be used to Mesa, Polacca and Keams Canyon. who was a keynote speaker at two previous Tribal Legislative Days, said he would like to see Coconino County Supervisor Lena Fowler, develop hotels and other businesses. “I would like to see the a member the tribes act more powerfully to promote their of the Navajo Nation, said Tribal chairman and council focus on bringing in businesses that could Legislative Day was a great time for networking causes. “If not for gaming, the state would not have survived,” he said, in reference to revenue with universities and nonprofit organizations be outside the reservation,” he said. the state has received from casinos. FBN as well as bringing issues to state legislators. She noted that the county has 286 miles of roads on //

with state legislators. He says he is optimistic that the tribe and state can strengthen their relationship and work together on important issues.

“We’re headed in the right direction,” he said.

Nuvangyaoma spoke about a large solar project in the planning phase. He also shared concerns about uranium tailings in Tuba City.

“Contamination [of the water] is always a concern,” he said.

Development in the Winslow area by the Hopi tribe was also discussed, as the tribe has acquired land along the Interstate 40 corridor.

Nuvangyaoma emphasized that their work with the state legislators is non-partisan. “We’re looking out for all people,” he said.

Jamie Kootswatewa, who recently became chief administrator for the tribe after 31 years in law enforcement and has the responsibility of overlooking all tribal programs, said the gathering was a great opportunity to connect with other tribes. He has begun working with Navajo County to explore what services can be improved.

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POP-UP continued from page 6

stuff in three hours, as well as take in new commissions.”

Julia added, “It takes a lot of time and money to branch into other markets. A pop-up is very direct consumerism.”

Having a sale around a holiday, anniversary or just throwing a party and inviting the masses gets the word out.

“This town is really cool in the way it supports people,” she said. “A pop-up serves the purpose of breaking the rules a little.”

Customers may know Darcy better as Tallulah Arthead, maker of oilcloth market bags, hand-painted journal covers, fortune bookmarks, or as she puts it, “Everything I sell.” She’s built online retail (tallulaharthead.com) and wholesale accounts at Bright Side Bookshop, among others. Then business took a turn. “Handmade Holiday Market grew organically,” she said.

“We all take work very seriously and are committed to quality, craftsmanship and presentation. Our customers know and love us. We’re all women, all friends, all connected.”

There are a lot of holiday sales out there with rules about fees, commissions and responsibilities. “I prefer our way,” Darcy said. “We share work and expenses between us. We control the marketing, style and feel of the sale. And it’s a ton of work!”

That work is paying off and producing other dividends, like raising

Sam Dauderman of Coconino Metalsmith and Julia McCullough of Lucky Dog T-Shirts enjoy the casual walk-up vibe of a neighborhood pop-up business.

Photos by Billy Miller

money for Threaded Together and awareness about WENA (Women Empowering Northern Arizona).

Though there are always pros and cons to pop-ups – skip the expense of retail space yet miss the foot traffic – Darcy’s work with Flagstaff Handmade is a welcome break from

the life of a solitary creative, “I call it ‘rotating crops,’” she said, “It allows me to switch gears and do all the things I love.”

Back at the Pop-Up, the fire is dying down, yet Sam and Julia are walking away from this year’s outing inspired to create new things only

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Hand-crafted items, unique gifts and artwork are often found in local temporary shops.

available at their next holiday sale.

“We care more about people feeling good about the product than how

much money we make,” Julia said.

“You don’t have to buy anything, just come.” FBN

FEBRUARY 2025 // Flagstaff Business News

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CASINO continued from page 1

Navajo Nation Gaming Enterprise plans to reopen Horsemen Lodge and build a casino on the site northeast of Flagstaff. Photo by Peter Corbett

Lower 89 Project, will be permitted to have up to 300 gaming devices, according to the Tribal-State Gaming Pact of 2021.

“Of greatest significance are the jobs it will create,” Nygren said. “Unemployment on the Navajo Nation remains at nearly 50%.”

“We anticipate construction will create more than 300 jobs and more than 100 permanent jobs upon completion.”

Gaming Enterprise employees are 85% Navajo and 5% other tribal members.

Nygren said the Gaming Enterprise plans to reopen Horsemen Lodge steakhouse.

“Despite concerns some have expressed, I fully expect the reopening of the restaurant will be welcomed by the local community and Highway 89 travelers. Horseman’s Lodge was an iconic establishment, and it’s been greatly missed since it closed its doors in June 2020 because of COVID.” The Gaming Enterprise will pay rent on the casino, with the revenue going directly to a Diné Relocatee Fund to support Navajos under the Navajo-Hopi Settlement Act of 1974.

The new casino will be much closer to Flagstaff residents. It will generate revenue not only for the tribe but also shared revenue to the state of Arizona.

The casino will be on a key tourist route to Grand Canyon, Lake Powell and Monument Valley, Nygren said in explaining why the Navajo Nation acquired the site on U.S. 89.

“The Navajo Nation continues to diversify our economic development and build up more tourism opportunities since the closure of the Navajo Generating Station and the impact on tribal revenue.”

The Gaming Enterprise has operated a casino and 200-room hotel since 2013 at Twin Arrows, 20 miles east of Flagstaff. It also has three casinos in New Mexico.

The Navajo Blue Travel Plaza just west of Twin Arrows has 26 gaming devices and two sports-betting kiosks.

Twin Arrows casino features 1,007 gaming devices, four blackjack tables, four poker tables, one craps table, one roulette table and eight sports-betting kiosks.

The Arizona Department of Gaming will oversee development and operation of the Lower 89 casino under Gaming Pact regulations.

The city of Flagstaff and Coconino County are largely out of the loop since neither entity has zoning jurisdiction over development of Navajo Nation trust land.

Coconino County District 4 Supervisor Judy Begay represents the Doney Park-Timberline-Fernwood area where the casino is planned. She is also the current board chair.

“Although the property is no longer regulated by Coconino County, I hope to work with the Navajo Nation Gaming Enterprise to ensure that residents are informed about the project,” Begay said in a statement.

“A project such as this will attract visitors and will impact our roads, public safety, and the experience of living in such a special place,” she said. “These are the issues that will involve ongoing discussion and, we hope, collaboration.”

The Gaming Pact advises tribes to give notice to surrounding communities about substantial changes to their gaming facilities. It also urges tribes “to develop procedures for consultation with surrounding communities.”

Nygren noted that the Coconino County Board of Supervisors has two knowledgeable Navajo supervisors – Begay and Lena Fowler – who represent Navajos and non-Navajos in their districts.

“So, naturally, NNGE and the Navajo Nation will continue to be good neighbors to our respected colleagues in Flagstaff and Coconino

// “A project such as this will attract visitors and will impact our roads, public safety, and the experience of living in such a special place,” she said. “These are the issues that will involve ongoing discussion and, we hope, collaboration.”

– Judy Begay, Coconino County District 4 Supervisor

//

County,” he said.

Gaming revenue has improved tribal economic conditions across Arizona. Plus, 16 tribes with 26 casinos contribute millions of dollars to the Arizona Benefits Fund.

“NNGE pays money to the state of Arizona – in lieu of taxes – of which 12% of the money goes back to the local communities where the Twin Arrows Casino is located,” Nygren said.

“Coconino, Navajo and Apache counties have been recipients of these annual fund distributions since 2013.”

In December, the Arizona Department of Gaming announced $42.5 million in tribal gam-

ing contributions to the Arizona Benefits Fund for the second quarter of fiscal year 2025.

“Strong collaboration and partnership between the state and Arizona’s tribal communities continue to drive the growth of the tribal gaming industry,” Jackie Johnson, Arizona Department of Gaming director, said in a news release.

Arizona Benefits Fund provides funding for instructional improvement in schools, trauma and emergency care, tourism, wildlife conservation and problem-gambling intervention. FBN

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Flagstaff Business News // FEBRUARY 2025

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MONOPOLY continued from page 1

fondly known as Park Place and Boardwalk, usually include a local landmark, possibly a park. “For example, Park Place in the New York Edition is Prospect Park, which is just under the Brooklyn Bridge,” he said.

Ordinarily, MONOPOLY board game launch events are limited to businesses that have secured their spot on the board, said Marano; however, the Flagstaff launch is open to the public.

“One hundred percent!” said Flagstaff Mall General Manager Bonnie Bouschet. “Everyone is invited. We are going to be giving out goody bags with Monopoly prizes. Some will include shopping sprees at the stores; a few will include the MONOPOLY Flagstaff limited edition board game.”

Activities for all ages are scheduled for launch day at the mall, including the opportunity to take a picture with Mr. Monopoly. “I am super excited for the Flagstaff edition,” added Bouschet. “My family is a big game-playing bunch. We will definitely be playing this when the kids and grandkids visit. Also, the box is really cool. It shouts ‘Flagstaff.’”

“We are excited to welcome Mr. Monopoly and celebrate the announcement of Flagstaff’s very own MONOPOLY board,” said Greater Flagstaff Chamber of Commerce President and CEO Julie Pastrick. “This is a wonderful opportunity for us to come together and share what makes our community special.”

According to Reader’s Digest, MONOPOLY was invented in 1906 to teach people about the problems associated with massive wealth and inequality, although the early version looked very different from the board game that has become a staple in American households. Now a global phenomenon, generations have enjoyed stepping into a world where opulence and villainy collide and where all is fair in the race for riches.

Last year, Top Trumps USA, a classic

Top Left: The Flagstaff Mall has reportedly secured a spot on Flagstaff’s MONOPOLY board. Left: Overdrive Media owner Clay McCauslin says the game will promote tourism and community pride. Top Right: Two icons converge in Flagstaff: Route 66 and Mr. Monopoly. Courtesy photos

game and puzzle-making company, asked Flagstaff residents and businesses to submit ideas for locations on the board. “We appreciate all those who suggested landmarks, organizations and businesses that make Flagstaff unique and truly special. And we are pleased so many of them raced

in to win the opportunity for a place on the board,” said Top Trumps representative Jennifer Tripsea.

“MONOPOLY: Flagstaff Edition will be for anybody who has connections to Flagstaff,” said Marano. “It’s great for visitors who want to take a piece of Flagstaff home with them. It’s also great

for locals who visit these locations in person.”

The game, licensed by Hasbro, retails for $44.99 and will be available at Barnes and Noble in the mall starting on launch day. FBN

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COWBOYS continued from page 3

A WINDOW TO THE PAST

Retired dentist Bobby D’Mura has been working Shipping Day nearly every year since 1982. “It was 1886 when Great Grandfather Babbitt started this and I feel really connected in other ways, too, because I’m the eldest great grandson of David Babbitt. I was fortunate as a child to know the last living member of the original Arizona Babbitt family. My connection goes all the way now to my son and the other fifth generation kids that are going to be running Babbitts from now on.”

Also feeling the connection is Ranch Councilmember Birdie Wallace. Out here, she is transported to the pioneering days of the Western Frontier.

“There’s a feeling of continuity. Heritage is the word that comes to mind.

Tin House is 28 or 30 miles down a dirt road off the main highway and you get out into some wide-open spaces with wild horses and it’s all sky and land. It’s gorgeous,” she said. “It feels like a window to the past. But really, it’s almost like I can’t believe I’m part of it. To know this is part of my family legacy is really kind of awe-inspiring.”

NURTURING A WAY OF LIFE, SUSTAINING THE FAMILY BUSINESS

Wafting from the camp kitchen is the aroma of hot coffee, freshly baked cornbread and simmering green chili.

Camp Cook Reilly Drey grew up on her grandfather’s ranch near Twin

Retired dentist Bobby D’Mura, a fourth generation Arizona Babbitt, has been helping at Shipping Day nearly every year for more than four decades. “I feel really connected to the past out here,” he said. Photos by Bonnie Stevens

Arrows. Today, she cooks for the crew at Tin House. Usually there are about 10 ranch hands. On this day, she cooks for 20 or more.

“They have a lot of work to do throughout the day and they have to be active all day long,” she said. “It’s not simple, easy work, so they have to be well fed. It’s super rewarding knowing that they’re full and satisfied and have the energy to get the work done.”

Financial support is essential as well.

Relationship Manager Cody Stephen finds financial solutions for the nation’s agricultural families so they can sustain their business and way of life. “Cattle

ranching is part of the thread of America and Arizona,” he said. “It’s very important for our history and for our future – for the state and the nation.”

The final step is loading 100 head of cattle into each of the 14 semis that have arrived on this morning. Seasoned truck driver Mike Schmidt is part of the team hauling more than 50,000 pounds of livestock in each truck across a thousand miles – some 15 hours on the road.

“Truck driving is a very important part of the process. When we get them loaded, we pull over and make sure the cattle are still standing and try not to

BLUFFS continued from page 12

Gloria Cardinale, an 88-year-old resident from Pennsylvania, moved to the The Bluffs recently. “This is such a wonderful place. I love the people, I love the staff, the place is pristine, the food is wonderful, and everyone cares about each other,” she said. “Andy is so great. He is my favorite Italian. He is a super, super person and anytime I need to see him, he’s always available.”

“What really sets us apart is that we offer select rehabilitation services, which is our in-house physical and occupational therapy. They’re actually set up here in our building,” said Auteri.

The Bluffs offers an upscale steakhouse that opens Wednesday nights for residents. “We invite potential residents and their families to come and dine. It’s phenomenal,” he said. The bistro is open daily and serves chef-curated, ready-to-enjoy sandwiches to salads.

“I adore working with Andy. He is one of the kindest people I’ve ever met. He gives direction really well, so you know what he expects,” said Community Relations Director Tammy Cornett. “He is probably the best boss I’ve ever had.”

Cornett adds that the staff gets to know the residents and their families. “The other day one of our residents was playing the piano, so I took a video and sent it to her daughter to let her know her mom was having a good day.”

The Bluffs of Flagstaff is managed by Civitas Senior Living of Fort. Worth, Texas.

“I have been working with Andy for over a year, and it has been a blessing. He is an exceptional executive director, guided by the spirit of unreasonable hospitality,” said Civitas Senior Vice President of Sales and Marketing, Erica Siebert. “He inspires his team to deliver extraordinary service and nurtures a vibrant community

where every interaction is unique, meaningful and memorable. He has helped create and foster a special place where he positively impacts so many people.”

MY SUPERPOWER

I treat people the way I want to be treated. I tell people that I hire and work with the two things I won’t put up with are people who lie and people who are lazy.

MY GUILTY PLEASURE

Chips and salsa. I can’t pass that up.

HOBBY I HOPE TO MASTER

I tried to learn how to play the guitar but can’t get my fingers to go where they’re supposed to go. That’s one thing I wish I could do.

WHERE I GO TO UNWIND

Living in Mountainaire, our home backs up to the forest, allowing us to step through our back gate and be surrounded by nature. I can sit in my backyard with a glass of wine and a cigar, completely content, while my wife and I gaze at the stars and play with our dog. Whether walking through the woods, biking the trails or simply soaking in the mountain lifestyle, this is where I unwind.

IF I WON A MILLION DOLLARS

We have five kids. We would give $200,000 to each one, so they can enjoy their dreams, too. FBN

Cowboys on horseback guide cattle across Arizona’s high desert, the same way that it’s been done since the 1800s.

have any quick stops or fast corners.”

AN EXPRESSION OF EXCELLENCE

From daybreak to early afternoon, Shipping Day is about everyone doing their best, said Babbitt Ranches General Manager Billy Cordasco. “You see all these people throughout the year, doing their job and being really good at their jobs and then pulling all that together.

So today is the highpoint. It represents a whole lot more than just selling cattle across the scale.”

“The Babbitts set the bar and we’re just really grateful for what they do,” said Turley. “It’s important: their heritage, their tradition. They produce something we can be proud of. They

put their name on it and that’s a big deal. And I love when people take that kind of pride in what they’re doing and really understanding the importance of raising quality beef.”

“Shipping Day on Babbitt Ranches is a reflection of everybody individually doing their best, being part of something that matters, something bigger than themselves,” said Cordasco.

“We’re feeding America,” said Turley. FBN Watch the Babbitt Ranches Shipping Day action on Zonie Living at StarWorldwideNetworks.com

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Flagstaff Business News // FEBRUARY 2025

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