April 2025

Kicking It Up with CoffeeInspired Happy Hour p. 3

Therapist Becky Whetstone

Untangles Marriages in Crisis p. 4

Probation Officer

Relaxes through Hopi Tewa Pottery p. 6

Business Boot Camp Teaching Sustainable Principles p. 21

All Aboard for Sustainability: Grand Canyon Railway to Debut Battery-Powered Train in 2027

By Peter Corbett, FBN

Future passengers on Grand Canyon Railway will arrive at the South Rim with little fanfare or noise, as a battery-powered electric locomotive is added to the fleet.

The Williams-based railway announced in late 2024 that it was

awarded a $3.4 million federal grant to convert one of its diesel locomotives to a zero-emission battery-electric locomotive. Xanterra, the parent company of GCR, will pay 20% of the conversion cost under the U.S. Department of Transportation grant agreement.

“This support allows us to pioneer sustainable, regenerative battery-elec-

tric locomotion that will help preserve this landscape and resources for future generations,” said Jeff D’Arpa, Grand Canyon Railway and Hotel vice president and general manager.

GCR workers in the Williams locomotive shop expect to convert a diesel locomotive to battery-electric power over the next two years. “The goal is to

have it completed and operational by the first of the year in 2027,” said Eric Hadder, GCR chief mechanical officer. When completed, the battery-electric locomotive can cover a 128-mile roundtrip between Williams and Grand Canyon on a single charge. That eliminates any need for charging

Continued on page 35

Motel 6 Shift to Shelter Adding Needed Beds

By Peter Corbett, FBN

Construction work to convert a Flagstaff Motel 6 into a homeless shelter is nearing completion after a number of setbacks.

Flagstaff Shelter Services bought the 104room motel on Lucky Lane in April 2023 for $8.95 million. When completed, the FSS transitional shelter will increase capacity by more than 40%.

“We’re rounding the bend on, unfortunately, two years of construction in that spot. We have hit a ton of hiccups,” said Ross Schaefer, FSS executive director for the past decade.

The FSS property, called the Lantern, is the nonprofit group’s second motel conversion. It purchased the Howard Johnson motel at 3300 E. Route 66 in April 2022 for $6.19 million and moved people into the 58 rooms immediately.

That facility is called the Crown because the original building opened circa 1966 as the Crown Motel. It was rebranded as a Howard Johnson motel in 1991.

The conversion issues at the Lantern included a code requirement to add fire-suppression sprinklers to the motel, which was built in

1978. Plus, FSS learned it had to replace failing outdoor walkways, railings and stairwells on the four-story building.

Schaefer was cautious about projecting when the Lantern will open but noted that it is badly needed to house people experiencing homelessness.

FSS operates an emergency shelter on Huntington Drive with 177 beds. The Crown’s 58 rooms, decorated in HoJo orange, can each accommodate one or more people. It has a mix of senior citizens, families and medically compromised individuals, Schaefer said.

The two FSS facilities are not enough to meet demand. “We have been running an overflow shelter for about 70 people per night,” she said. They are bussed to local churches to sleep and can shower and get fed at the Huntington shelter.

FSS is the largest and only operational emergency shelter in Coconino County, according to Schaefer, adding that the Sunshine Rescue Mission on South San Francisco Street has been closed.

The shelter, operating since the 1960s, is

River Runner Laura Chamberlin Turns Chef p. 8

Green

Mural Artist Goes Big to Honor U.S. Military p. 23

New balcony walkways, railings and stairwells will be added to the former Motel 6 on Lucky Lane before it opens as a transitional homeless shelter, the Lantern.

Photo by Peter Corbett

Kickstand Kafé Introduces Coffee-Inspired Happy Hour in Downtown Flagstaff

By Bonnie Stevens, FBN

Kickstand Kafé, a longtime local hangout for Flagstaff’s coffee lovers, is now offering a fresh reason to linger a little longer in the afternoons: a new happy hour menu featuring coffee-inspired cocktails, local brews and a variety of small bites. The expansion comes on the heels of the café receiving its liquor license last October, with happy hour launching around the holidays.

Co-owner Catherine Chabot said the new offerings are a response to customer feedback and an effort to boost late-afternoon business.

“We’re one of the only coffee shops in town that stays open until 6 p.m., and for several years, customers have been asking for a ‘winedown’ or ‘coffee cocktail hour,’” she said. “This gives people another way to enjoy the space

they already love.”

Kickstand’s happy hour runs daily from 3 to 6 p.m., with both drink and food specials.

Signature cocktails include the Espresso Martini – made with the café’s premium espresso –alongside the Cold Fashioned, a smooth mix of cold brew and whiskey. Other creative twists include an Irish Coffee topped with vanilla whipped cream and a cozy Whiskey Chai featuring MaYa chai.

On the food side, the café offers a range of shareable options such as the Nosh Board (a curated mix of meats, cheeses and accompaniments), Pretzel Bites with honey mustard, Smoked Salmon Dip and the Red Quinoa Corn Chips with house-made salsa. For those with a sweet tooth, pastries are half-off during happy hour.

Chabot said that while the café is expanding

At 3 p.m., the coffee shop serves up an assortment of small plates and signature beverages. Courtesy photo

The Espresso Martini—made with the café’s premium espresso—is a popular beverage during Kickstand’s happy hour. Courtesy photo

How to Navigate a Marriage in Crisis

Therapist Becky Whetstone offers a no-nonsense guide for dealing with childhood trauma, personality disorders, marital felonies

By Bonnie Stevens, FBN

After struggling through her own painful divorce, Becky Whetstone wondered, “Why couldn’t a marriage therapist help us?”

Motivated to understand the underlying causes of marital distress and help others manage themselves and their relationship through challenging times, she took a deep dive into marital research and the challenges that tear a relationship apart.

“I found a treasure trove,” she said. “I found so much information on marriage crisis and it just drove me crazy that this information is buried away in books and [I wondered], ‘Why isn’t it common knowledge for marriage therapists?’”

Dr. Whetstone began that journey 30 years ago. Today, she is known as “America’s Marriage Crisis Counselor” and has created a way to help couples from the moment the crisis begins through the entire process until final decisions are made. From there, she helps them implement those decisions and oversees the process to ensure that

they are practicing “the healthiest possible decision-making and behaviors so their family can be successful all the way through it and beyond,” and that the children, especially, don’t become “collateral damage.”

Her groundbreaking new book, “I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage,” is a guide designed to help couples hit the pause button; understand the stages of marital deterioration; diagnose the severity of the marriage crisis; and learn how the nervous system impacts the way people feel and act.

WHEN THE CRISIS BEGINS

“A marriage crisis begins when one spouse makes a pronouncement that they are unhappy in the marriage and are thinking of, or wanting, separation or divorce,” she writes. “Within thirty seconds, with just a few words, everything will change for the two, and life will never be the same.”

Dr. Whetstone acknowledges the chaos and ugliness of a marriage in crisis – noting there’s often anger,

hurt, confusion, resentment, feelings of abandonment – one person may be demanding divorce while the other is fighting to keep the union together. And often, couples trying to manage this painful time don’t know where to begin and lack agreements about spending, living arrangements, seeing other people and parenting – with no timeline about what should happen next.

She says our culture around marital crisis and the secretiveness of the process needs to change. “Individuals need to feel safe to discuss with their spouse what they are thinking and feeling, even if it will be unwelcome news. This is the fundamental ingredient that must be present in every marriage that hopes to be healthy, and I can tell you that 100% of the couples who come to my office for marriage counseling are not doing this.”

EMOTIONAL IMMATURITY RUINS RELATIONSHIPS

Whetstone says when our nervous systems are triggered, emotional immaturity is the common reaction, stemming from childhood trauma. After working with thousands of clients, she writes, “I have never met anyone who doesn’t have childhood developmental trauma.”

She defines childhood trauma as “anything that happened in childhood that was less than nurturing – not getting invited to the birthday party or thinking that the little girl over there doesn’t like you or not being good in school – all these things are traumatizing to a child.”

In adulthood, she explains that childhood wounds reveal themselves in how we speak to each other and how we deal with issues in interper-

sonal relationships, particularly with a spouse, when we feel threatened. “It’s the emotional immaturity that comes from having been traumatized in childhood that we carry into adulthood and just destroys our relationships,” she said. “Having a good relationship is a learned skill.”

She also emphasizes that it’s our responsibility to take care of ourselves and know how to calm our own

Continued on page 34

Dr. Becky Whetstone. Courtesy photo

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Clay and Courage: Officer Emerson Ami Finds Peace in Pottery

Working in law enforcement can be stressful, so each officer must find a way to relieve stress. For Emerson Ami, creating his Hopi Tewa pottery has long been a stress reliever. Now, the pottery has turned into his passion and side business.

Ami served as a Bureau of Indian Affairs (BIA) law enforcement officer for 25 years. He retired from that position, but now works as a probation officer for the Hopi Courts.

“I create an array of Hopi Tewa pottery. The process takes a day or two and it’s all done by hand as I shape it, mold it and let it dry. It’s all naturally done,” he said.

Yellows, greens, blacks and whites are the colors he uses in his designs. Ami creates mostly out of his home in Tewa Village on the Hopi Reservation. He used to have a shop at the Hopi Cultural Center, but when COVID hit, he closed it. “When I was at the cultural center, we would get a lot of tourists,” he said.

Today, his art business is experiencing a comeback. Ami makes most of

his pottery available through Facebook. However, it is also on display at Homolovi State Park near Winslow. In addition, he works with the Grand Canyon Conservancy to use art booths in Grand Canyon National Park. Sometimes he provides demonstrations at the Watchtower on the South Rim.

Ami also participates in the Native American art circuit. In June, he will be teaching at Idyllwild, California, for his seventh year and is part of the Northern Arizona University Road Scholar program, which takes tourists on the road to Hopi and other places in Northern Arizona to see Native American artwork and sites of interest.

Ami finds great satisfaction in the process of creating and selling unique artwork. “Every time I sell a piece, I feel I’ve won an award.”

He learned the craft of making pottery from his grandmother, who learned from renowned Hopi potter Mark Tahbo.

Born in Winslow, Ami was raised in Continued on page 32

Ami showcases his artwork at Homolovi State Park, Grand Canyon National Park and the Native American art circuit.

Photo by Stan Bindell

In Arizona, innovation is everywhere. The Arizona Commerce Authority is proud to support startups at all stages through a comprehensive suite of programs and partners. The Arizona Innovation Challenge, Venture Scale, Venture Raise, Venture Start and Plug and Play accelerateAZ connect founders to mentors, partners, investors and other capital to grow their ventures.

Learn more about how Arizona prioritizes innovation at azcommerce.com/start-up.

Business

of the Month

Farm to Table, River to Flame: Chef Laura Chamberlin Caters in Town or in the Field

Culinary Concepts Southwest believes in gourmet dishes and sustainable practices

By V. Ronnie Tierney, FBN

Sometimes growing up with a little can yield a lot when it comes to learning valuable life lessons. For Culinary Concepts Southwest owner and chef Laura Chamberlin, who was born and raised in Tucson, living meagerly unlocked her culinarian future. “My mother had a wonderful way of transforming the simple food we had into delicious dinners.”

“Of course, I didn’t appreciate it at the time. But my mom, who was single, was a really great cook. She was a scratch baker and made wonderful dishes with pinto beans and other staples. Bean burritos, quesadillas and marinara were a huge part of my childhood.”

Along with learning some valuable cooking techniques, Chamberlin said, “I also got my entrepreneurial side observing her. She started her own graphic design business, and she was also a fine artist and sold her paintings in galleries. I watched her closely when I was young.”

Thinking Flagstaff would be a good fit for taking her first steps out of her hometown, Chamberlin sojourned to the mountain city in 1992. “I was interested in snowboarding and hiking, and Flagstaff offered all of that. I started my studies at Coconino Community College (CCC) and Northern Arizona University (NAU) and then transferred to UC Boulder where I

finished my undergraduate degree and obtained my degree in environmental biology.

“My goal was to be a veterinarian, so I worked at restaurants to pay for my college tuition and rent. I also had a job exercising horses, but I had an accident and broke my back, so I moved back to Tucson for a couple years.”

Coming back to Flagstaff, Chamberlin changed gears and was the founding partner and executive chef of Brix Restaurant and Wine Bar. Within one year of opening, she was invited to cook at the James Beard Foundation and the restaurant made Conde Nast’s Top 99 New Restaurants in the world.

“I was underwhelmed at the available restaurants in Flagstaff at that time, so I wanted to fill a void,” she said.

Stepping into the culinary world, Chamberlin worked at numerous award-winning restaurants around the country before attending Johnson and Wales University, where she earned an associate’s degree in applied science, culinary arts.

Drawn to the great outdoors of Arizona, Chamberlin became a professional river guide for several years and a private chef before purchasing commercial property with her husband to build her dream.

With sustainability a top priority, Culinary Concepts Southwest is a multi-faceted catering business, backed by a team of talented chefs and culinarians. From catering to private

events, retreats and professional athletes, weekly farm-to-table pre-made meals are also on her list of offerings.

“Laura is one of my favorite people and I have so much respect for her,” said Sugar Mamas owner Lexi Striker. “We worked together for a long time and she is probably one of the best chefs I’ve ever known. She cultivates an environment where employees genuinely want to work for her forever. She has great organizing and catering skills and because of her river running, she knows how to organize a remote kitchen.”

Culinary Concepts Southwest ethos include fair wages to the team, composting – they are City of Flagstaff Water Wise certified – recycling and working with farms and ranches to procure their food. “I try really hard to work with local farms and ranchers and it’s important to me that I work with nonprofits.”

“I like to consult with my team about schedules and workloads, so we work hard but then we get time off,” said Chamberlin. “I feel like I pay competitively for Flagstaff. I know it’s tough to make a living here.”

HYPO2 owner Daniel Bergland says that Chamberlin goes above and beyond for her clients. “We do train-

ing camps for professional Olympic teams from all over the world, such as New Zealand, Australia, Great Britain, Japan. Laura will come and prepare all their meals, providing all their nutritional needs. The teams love her food and we get great feedback. Our teams from Japan really appreciate her authentic Japanese food.”

To enhance her Japanese cooking, Chamberlin just returned from Japan. “I learned so much about the flavors and ingredients used. Getting to taste authentic food will help me prepare more familiar food for Japanese athletes. I also got to attend the national swim meet in Tokyo, so that was pretty cool, too.”

Specializing in off-grid, remote catering, Chamberlin has a customized outdoor kitchen with a propane oven and grill. “We can go places that other caterers can’t go. We have worked with dozens of outdoor wedding and production companies.”

“We were filming in a very remote location and Laura and her crew came in and prepared a fantastic meal for our cast. Her years of cooking at the

bottom of the Grand Canyon and other isolated locations is over the top,” said PJ Connolly, of Locations Southwest and Production Services (LSW).

When she’s not cooking, Chamberlin can be found hiking, mountain biking, rafting or snowboarding. She lives with her husband, Mike, who is a tortoise biologist, and the animals they have rescued. FBN

Chef Laura Chamberlin can be reached at info@culinaryconceptssouthwest.

Culinary Concepts Southwest owner Chef Laura Chamberlin caters private events as well as training camps for athletes. Her experience as a professional river guide made her an expert in setting up remote, off-the-grid kitchens.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

Chamberlin and her team of chefs and culinarians work with local farmers and ranchers to prepare farm-to-table meals.

A popular dish is pan-seared Hokkaido scallops over mushroom risotto with roasted local baby carrots.

As your neighbors, we know how important reliable service is when winter’s cold settles in.

That’s why we work so hard to ensure that our natural gas is always available, no matter the weather.

Our employees conducted proactive maintenance throughout 2024 to ensure that our local distribution system suffered zero outages, despite bitter winter temperatures. Our gas team also earned an excellent score on this year’s state safety audit, highlighting our commitment to deliver secure, reliable energy to warm our customers’ homes and businesses throughout Arizona.

That kind of industry-leading reliability takes planning and investment. It also takes the dedication of our employees, who are committed to working as safely and efficiently as possible to provide the energy customers need when temperatures plummet.

Paws 4 Hope Fundraising Event for Cancer Patients Offers Pet-Friendly Fun

Cancer Support Community Arizona is hosting its annual Paws 4 Hope charity event, 9 a.m.-1 p.m., Saturday, May 3 at Bushmaster Park in Flagstaff. The fun-filled, free community festival, presented by Purina and Warner’s Nursery, is designed to bring together pet lovers, their furry companions and the community for a day of fitness, fun and fundraising, all to support Cancer Support Community Northern Arizona.

Cancer Support Community Arizona uplifts and strengthens people impacted by cancer by providing support, fostering compassionate communities and breaking down barriers to care. The organization provides emotional and social support for anyone impacted by cancer by offering more than 100 programs per month that include support groups, cancer resource navigation, social activities, mind/ body therapies, nutritional counseling and educational seminars. All programs are offered free of charge and designed to support cancer patients, their families and caregivers throughout their cancer journey.

PAWS 4 HOPE HIGHLIGHTS INCLUDE:

ƒ Tails and Trails “Fund Run”

Sponsored by Midtown Animal Clinic, this is a scenic run or walk for all fitness levels, dogs included.

ƒ Bark and Discover Pavilion

Locally made pet products, treats and accessories will be available at the Vendor Village, plus goodies for pet parents.

ƒ Photo Booth

Sponsored by Canyon Pet Hospital, guests may snap a keepsake photo with their furry friend to remember the day.

ƒ Best Tricks Contest

Your pet’s skills could land them a prize.

ƒ Pawsitive Training Zone

Get expert dog behavior advice and training tips with on-site mini sessions from professional trainers.

ƒ Dog Wash and Hydration Station

Pampered pets can enjoy a refreshing bath and stay hydrated at the water stations for both pets and humans.

ƒ Food Trucks

Local food trucks will be serving meals and snacks throughout the day.

“We’re proud to once again host this heartwarming event that brings our community together in support of those impacted by cancer,” said CSCAZ Northern Arizona Executive Director Cindy Payne. “Paws 4 Hope is a wonderful way to unite our love for animals with our mission of providing hope and resources to those who need it most, and we are grateful to all our sponsors who support this festival, including Purina, Warner’s Nursery, Northern Arizona Healthcare, Canyon Pet Hospital, Midtown Animal Clinic, Arizona Oncology, Findlay Toyota Flagstaff and Theatrikos Theatre Company.”

Attendees traveling from outside of Flagstaff for the event are eligible for a 15% discount on pet-friendly lodging at the Americana Motor Hotel. Guests can use promo code PAWS25 when making a reservation on the hotel’s website or can advise the reservation desk when calling the hotel directly. FBN

For more information about Paws 4 Hope, visit CSCAZ.org/Paws-4-Hope/. Learn more about CSCAZ at CSCAZ.org.

Humans and their dogs can pose for a family portrait at Bushmaster Park on Saturday, May 3.

Photos courtesy of Motion Olson

Northern Arizona Healthcare Welcomes New Primary Care Physician to Flagstaff

Demetra Barr Reynolds, M.D., MPH, has joined the Northern Arizona Healthcare (NAH) primary care office in Flagstaff, joining the team of physicians, physician assistants and nurse practitioners at the newly expanded NAH Primary Care Clinic that opened in January.

“We are so pleased to welcome Dr. Barr to our team of primary care providers in Flagstaff,” said Northern Arizona Healthcare Medical Group President Pasquale Bernardi, M.D. “We know how important it is to have exceptional primary care in the community, and we are happy to grow our group of providers in Northern Arizona. Dr. Barr’s commitment to helping and healing people aligns with NAH’s pledge of delivering high quality care to each patient, every time.”

Dr. Barr, who has 25 years of experience in health care, specializes in family medicine. She believes in establishing a good rapport with each of her patients through open lines of communication. Her care philosophy is to have a strong partnership with her patients to ensure they are educated about their care plan so they can achieve their long-term health goals.

Dr. Barr earned her medical degree and undergraduate degree from the University of California San Diego in La Jolla. She completed a three-year residency in family medicine at San Bernardino County Medical Center in California and is board certified with the American Board of Family Medicine.

Dr. Barr is accepting patients now. To schedule an appointment, call 928-913-8800. FBN

New Osteopathic Primary Care Doctor Joins NAH

Dr. Derek Browne, a doctor of osteopathic medicine, has joined the Northern Arizona Healthcare’s primary care office in Flagstaff. He is accepting new patients now. NAH recently opened a newly expanded primary care clinic to accommodate a number of new primary care providers that have been hired in recent months. These new providers join a long-standing primary care team, including physicians, physician assistants and nurse practitioners, who have been helping the community stay healthy by providing exceptional care to Northern Arizona residents and their families.

“Dr. Brown is passionate about sharing his knowledge with patients and is excited to be a part of this beautiful community,” said Northern Arizona Healthcare Medical Group President Pasquale Bernardi, M.D. “We believe in the importance of delivering comprehensive primary care to the communities we serve, and the addition of Dr. Browne will provide more primary care options in the Flagstaff area.”

Browne, who has more than 15 years of medical experience, believes in a patient-centric approach to health care, prioritizing the needs and concerns of each individual under his care. His care philosophy is to empower his patients to take charge of their health by working collaboratively with them to devise personalized, preventive medicine strategies. Osteopathic medicine provides all of the benefits of modern medicine, including prescription drugs, surgery and the use of technology to diagnose disease and evaluate injury.

Browne earned his medical degree from the Arizona College of Osteopathic Medicine at Midwestern University in Glendale and completed his residency in family medicine at the Pacific Hospital of Long Beach in California. He is board certified by the Osteopathic Board of Family Medicine. FBN

To schedule an appointment in the primary care office at 1895 N. Jasper Dr., Ste. 3, call 928-913-8800. Hours of operation are Monday through Friday, 7 a.m. to 6 p.m. and Saturdays, 8 a.m. to 5 p.m. For more information on NAH primary care in Flagstaff, visit https://www.nahealth.com/northern-arizona-healthcare-medical-group-flagstaff/.

Demetra Barr Reynolds, M.D.

Derek Browne, D.O.

BY BONNIE STEVENS, FBN

Smashing Glass Ceilings with Your Basketball

Increasing the number of female leaders in the country is harder than we think. When I was younger, the mandate for an organization for which I worked was to “employ more professional women,” although no one told me that when I was being recruited.

So, great – I got the job, the title, the salary and the seat at the executive table. I was ecstatic about the opportunity to put my skills to use and further the company mission. And then, right away, the group of all white, older men asked me to take notes.

At age 27, I was completely shocked and mostly speechless. Yet, I vocalized my dismay with my direct report later, who headed that branch of the organi-

zation, but the response was that taking notes (with my head down, writing in meetings) was a way for me to learn about the company.

I felt like I was being allowed to sit at the big table and scribble, as long as I didn’t make eye contact or any noise, like 6-year-old at the grown-up dinner table in a 1950s-mentality household.

Young and alone as the only female in that circle, I felt diminished, frustrated and deceived. I left the company after a few months. Surprisingly and soon afterward, the organization came back to recruit me again! And that’s when I had bargaining power.

How ridiculous and what a waste of time, money, effort and pain to have to

The solution seems to be twofold for businesses that need and want women in leadership: Educate everyone in the organization about gender bias; and support women by helping them develop and internalize their own leadership identity with a sense of purpose.

go through that dance to gain respect!

However, the unseen barriers of acceptance of a woman on the leadership team were still there and every day felt like a battle. To continue to have to stand your ground, speak up with the softest voice in the room and fight to have your expertise acknowledged is exhausting. A few years later, I left for good.

But here’s a visual to help explain what happens to women. Before leaving the second time, the organization hosted a full day of professional development, promoting empowerment among the ranks. And yes, I played a role in creating this event, which included breaks or, as I saw it, time for play. I brought my basketball.

I shot baskets by myself for a while and soon others joined in. A lot of others – enough for two teams. Others who were taller, stronger, louder and had more basketball experience – yes, young men. Pretty soon, I noticed, as I ran up and down the court, no one was throwing the ball to me.

Quietly I stepped away while others enjoyed what I brought to the day. No one noticed. No one thanked me. No

one returned the ball to me. I had to retrieve it at the end of the day. Alone again, trying a few layups before dribbling the ball to my car.

This is how women feel when they have earned an impressive title, but not support. As Harvard Business Review notes, this happens as a result of company culture! There are unseen barriers like “second-generation bias.” In a place like this, even the three-point successes a woman delivers will likely go unnoticed or enjoy very little fanfare.

“And this is so unfair!” stomps my inner child. But this undercurrent of gender bias is so invisible, it’s insidious. In fact, research shows that many women are unaware of it and even deny it when they see it happening to others!

And this is why women shy away, shut down and stop playing ball. And, according to Harvard Business Journal, female leaders in cases like this are then told that they “lacked presence” and are “not sufficiently outspoken in meetings.” In essence, it’s their fault. They are not leadership material.

The solution seems to be

twofold for businesses that need and want women in leadership: Educate everyone in the organization about gender bias; and support women by helping them develop and internalize their own leadership identity with a sense of purpose.

“Integrating leadership into one’s core identity is particularly challenging for women, who must establish credibility in a culture that is deeply conflicted about whether, when and how they should exercise authority,” states the article.

And that’s why women need to be supported, mentored and encouraged to think of themselves as leaders, so that they can successfully jump onto the executive court and take their shot.

FBN

For more on this topic, read “Women Rising: The Unseen Barriers” by Herminia Ibarra, Robin J. Ely and Deborah M. Kolb in the Harvard Business Review Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@gmail.com.

Sephora Beauty Arrives at Kohl’s Flagstaff

Kohl’s is opening a Sephora at its Flagstaff store, as part of a move to bring “prestige beauty” to more than 100 locations across 39 states this spring. The addition of these shop locations completes the Sephora at Kohl’s rollout into more than 1,100 stores.

“These Sephora at Kohl’s shops will offer Kohl’s customers a simplified shopping experience with some of the most well-known names in makeup, skincare, hair and fragrance displayed together by category in this carefully curated smaller format for easy navigation and product discovery,” states a Kohl’s news release. FBN

Since 2006

Flagstaff Musician Performs in the U.S. Navy Band

Senior Chief Musician Caroline Evans, from Flagstaff, performed with the U.S. Navy Band at Fayette County High School in Fayetteville, Georgia in celebration of the U.S. Navy’s 250th anniversary and the Navy Band’s centennial. The Navy Concert Band, Sea Chanters chorus and Cruisers, a popular music group, joined forces for a series of performances across North Carolina, South Carolina, Alabama, Georgia, Florida and Virginia. The band performed 18 public concerts and two school concerts during the 23-day tour.

APRIL 20TH, 2025 | 10:00 AM- 3:00 PM

Green Business Boot Camp Supports Sustainable Ventures

By Jeff McCormick and Creag Znetko

If you have a business idea that promotes sustainable living or eco-friendly products, the Green Business Boot Camp in Flagstaff could be your next big opportunity. Designed to help entrepreneurs develop and implement green business solutions, this program focuses on reducing landfill waste, conserving energy and water, improving green features in homes and businesses, and creating products that help remove carbon dioxide from the atmosphere.

The program’s primary goal is to foster and expand businesses that have the potential to reduce waste, energy or water usage, and carbon emissions by 20% within the local area. Whether your idea involves cutting down on food waste, improving energy efficiency, or reducing transportation-related emissions, Green Business Boot Camp offers the guidance and resources to turn your vision into reality.

To be eligible, your business must be located within the Flagstaff city limits. The application process is

straightforward and can be accessed online at localfirstaz.com/green-bootcamp.

Participants will attend nine weekly sessions and will be hosted at the Moonshot Accelerator Conference Room, 2201 N Gemini Dr. The sessions are scheduled for one evening per week: Thursdays from 5 p.m. to 6 p.m. starting May 1 and continuing until June 12. Updates and further details are available on the program’s website.

Throughout the program, participants will engage with local sustainability experts, gaining insights into green business practices and strategies. Entrepreneurs will receive personalized support to refine their business models and plans. Additionally, the program will provide valuable information about potential financing options, including seed funding opportunities to help launch or grow green businesses.

For Flagstaff-based business owners looking to make a positive environmental impact while building a successful enterprise, Green Business Boot Camp offers the tools, knowledge and network to thrive in the green economy.

INNOVATE

GREEN CHALLENGE: DRIVING SUSTAINABILITY AND INNOVATION IN FLAGSTAFF

The Innovate Green Challenge is a flagship competition hosted by the

City of Flagstaff’s Economic Development and Sustainability departments. It invites local entrepreneurs, businesses, and innovators to develop creative solutions that address envi-

ronmental challenges. The challenge focuses on key sustainability issues such as carbon dioxide removal, water conservation, and waste reduc-

The Green Business Boot Camp and the Innovate Green Challenge are designed for Flagstaff-based entrepreneurs who want to combine environmental responsibility with business innovation. Courtesy photo Continued

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• We provide access to several specialized and competitive markets.

• Our local office provides the opportunity for in-person consultations and superior customer service

Flagstaff Celebrates International Dark Sky Week with Stargazing, Music, Commemorative Brew

By Bonnie Stevens, FBN

Mars and Jupiter are set to shine during International Dark Sky Week in Flagstaff, the world’s first and largest International Dark Sky City, with a full week of events, April 21-27. Organized by the Flagstaff Dark Skies Coalition (FDSC) and its partners, the celebration highlights the region’s commitment to preserving natural night skies through nightly stargazing events, the arts and community gatherings.

As a warm-up to the official week, Sunset Crater Volcano National Monument is offering a presentation in the Lava Flow Trail Amphitheater, followed by a constellation tour and stargazing with telescopes. The evening’s activities are free, beginning at 7:30 p.m., Saturday, April 19, coinciding with the start of National Park Week.

The Crest Advantage

• Top 100 P/C Agency for 7 consecutive years

• Dedication to continuing education with changing markets and new programs

• A vast amount of insurance resources with offices in six states.

• Crest gives back to the community and we sponsor countless organizations.

www.crestins.com

Throughout the week, highlights include: Monday, April 21: At 7 p.m., at the Coconino Center for the Arts, the Dark Sky Quartet will perform “The Planets and Beyond,” arranged for the string quartet by David Koerner and presented in partnership with Creative Flagstaff. The musical selections in the CCA Theater will be accompanied by projections of the planets and other celestial objects, followed by stargazing outdoors on the grounds of CCA.

Wednesday, April 23: Mother Road Brewing Company will unveil its special edition craft beer to commemorate Flagstaff’s starlit skies at 7 p.m., with telescope viewing to follow outside on the patio.

Thursday, April 24: “Starlight in the Square,” a curated evening of stargazing and local flavors is planned on Heritage Square, presented in partnership with the Downtown Business Alliance and the Downtown Flagstaff Foundation. The event begins at sunset with heavy hors d’oeuvres and specialty drinks themed to dark skies. As the twilight skies darken, Heritage Square will take on the warm, intimate glow of amber lighting as the Square’s lamps are doused and atmospheric music fills the air. Guests can experience laser-guided tours of the night sky throughout the evening and close-up views of Mars, Jupiter and other celestial objects through telescopes on the Square. Tickets are available at downtownflagstaff.org/events/starlight-in-the-square.

Friday, April 25: The Museum of Northern

Arizona will offer stargazing after hours.

Saturday, April 26: The Orpheum Theater, site of the 17th Annual Viola Awards presented by Creative Flagstaff, will open its patio to telescope viewing after the awards program for ticketed Viola Awards attendees. For tickets, visit creativeflagstaff.org/viola/2025-viola-awards/.

Sunday, April 27: The week will conclude under the stars with free laser-guided star tours and telescope viewing at Buffalo Park, 7:30-10 p.m.

“Flagstaff’s leadership in protecting our dark skies makes it the ideal place to celebrate,” said FDSC Interim Executive Director Dr. Danielle Adams. “This week is an invitation for the community and visitors alike to experience the wonder of the stars, learn why protecting our night skies matters and discover how other cities can bring back the Milky Way to their night skies, too!”

The Coalition is also celebrating its 25th anniversary this year as an organization that has been instrumental in bringing awareness of the importance of dark skies to Northern Arizona and showcasing Flagstaff’s efforts to preserve its dark starry nights as a model for other cities to follow.

“We are excited to show others what they can do when an urban sky has been protected from increasing artificial skyglow,” said Adams. Special 25th anniversary FDSC T-shirts will be available at select International Dark Sky Week events.

“You can bring back the Milky Way almost anywhere by following Flagstaff’s model and you don’t have to give up a thriving economy or safety to do it,” added FDSC President Chris Luginbuhl. “Our challenge is getting people to believe it’s actually possible!” FBN

The full schedule and event details can be found at flagstaffdarkskies.org/international-dark-sky-week. The Flagstaff Dark Skies Coalition envisions a world where everyone can see the Milky Way where they live. Since its founding in 2000, the Coalition has worked with the community in Flagstaff and beyond to protect Northern Arizona’s skies for future generations. FDSC is dedicated to reconnecting people to the awe and wonder of a starlit sky by nurturing and celebrating the dark-sky ethos of Flagstaff and Northern Arizona and by educating and advocating for the restoration of starlit skies in other communities, using Flagstaff as a model. More information about FDSC is available at flagstaffdarkskies.org.

Flagstaff Dark Skies Coalition hosts cosmic activities in recognition of International Dark Sky Week and the Coalition’s 25th anniversary. Courtesy photo

Snowy March Keeps Winter Alive at Arizona Snowbowl

Thanks to March snowstorms that delivered more than eight feet of snow to Arizona Snowbowl, ski resort officials are reporting ideal spring skiing and snowboarding conditions. And with more than 80% of trails open, Snowbowl is expecting to hold on to winter through April.

“Spring’s soft snow, longer daylight hours and fewer crowds are making this the perfect time to enjoy late-season turns!” said Snowbowl Marketing Manager Angie Grubb.

In addition, with mild temperatures and sunny skies in the forecast, Grubb says Snowbowl has a full slate of spring events planned to keep the season going strong:

ƒ April 5: 8th Annual Cardboard Derby Classic

Participants will race homemade sleds down the slopes using only cardboard, duct tape, string and paint – all to benefit the Kachina Peaks Avalanche Center.

ƒ April 12: Slash N’ Bash Banked Slalom

Featuring a curvy course with tight, banked turns, riders will compete for the fastest times.

ƒ April 19: Easter Egg Hunt

Starting at 12:15 p.m., in the Little Spruce Learning Area, youngsters can search for prize-filled eggs and meet the Easter Bunny.

a 2025–2026 season pass can begin using it immediately, with access to the slopes for the rest of this spring,” said Grubb. FBN

To make a visit to the ski resort even more enticing, Snowbowl is giving skiers and riders a head start on next season. “Guests who purchase

For more information on tickets, passes and events, visit www.snowbowl.ski.

our family

Spring on the slopes invites derby participants to show off the strength and originality of their cardboard creations. Courtesy photos

Events like the Slash N’ Bash Banked Slalom invite skiers and riders to join in friendly competition.

Understanding the Use of Stem Cells and Microchanneling in Skincare

By Ashley Dial

In recent years, stem cells and epidermal growth factors have become key ingredients in skincare formulations. Some brands claim that plant-derived stem cells can stimulate human stem cell production and even alter DNA behavior. However, it’s important to clarify the science behind these claims.

STEM CELLS AND GROWTH FACTORS IN SKIN REGENERATION

Stem cells play a vital role in tissue regeneration. There are three primary types:

ƒ Embryonic stem cells (ESCs): These can develop into any cell type and are responsible for forming the human body in the womb.

ƒ Adult stem cells: These generate specific cell types within their respective tissues or organs.

ƒ Induced pluripotent stem cells (iPSCs): Created in a lab, these are reprogrammed adult cells that mimic embryonic stem cells. All stem cells work together in an organ-specific manner, forming

a complex system of tissue repair and regeneration. Growth factors are naturally occurring proteins that regulate cell growth, proliferation and differentiation. They maintain skin structure and replace aging cells. These proteins are secreted by keratinocytes, fibroblasts and melanocytes (key cell types in the epidermis and dermis).

Certain beta-glucans also act as growth factors, enhancing Langerhans cells’ function. This process activates macrophages, strengthening the skin’s defense against free radicals, bacteria, viruses and parasites.

DO PLANT STEM CELLS WORK IN SKINCARE?

A common question in the skincare industry is whether plant stem cells in serums or creams interact with human stem cells. The answer is no. Plant stem cells are extracted by wounding plant tissue, triggering a response that forms a mass of undifferentiated cells called a callus. This callus is often used in plant-based stem cell skincare formulations. However, plant stem cells do not share a genetic blueprint with human

cells and cannot directly influence human stem cell activity.

Even if plant cells had regenerative properties, they are too large to penetrate the skin barrier. While plant extracts may provide beneficial micronutrients, they should be considered “skin food” rather than true stem cell therapy. Their effectiveness depends on extraction methods, bioavailability and delivery systems.

SOURCES OF GROWTH FACTORS IN REGENERATIVE AESTHETICS

Not all growth factors are equal. Here’s how different sources compare:

ƒ Autologous (Platelet-Rich Plasma, PRP): Derived from a patient’s own blood, PRP contains growth factors but can induce inflammation, potentially counteracting its benefits.

ƒ Allogenic (Donor Stem Cells): Sourced from other individuals, these growth factors vary in potency, leading to inconsistent results.

ƒ Bio-Engineered Growth Factors: Created in controlled lab environments, these serums provide a pu-

rified, stable and targeted blend of regenerative signals without the variability of PRP or donor cells.

HARNESSING HUMAN STEM CELLS FOR SKIN REGENERATION

For human stem cells to be effective in skincare, three key steps are necessary:

1. 1. Accessing stem cells while minimizing inflammation (some activation is beneficial).

2. 2. Encouraging stem cells to transition into new roles, such as keratinocyte or fibroblast production.

3. 3. Supporting differentiation more than at least 47 days to maximize epidermal renewal.

WHAT ABOUT EXOSOMES?

Exosomes, tiny extracellular vesicles carrying proteins, RNA and growth factors, have gained attention in regenerative medicine. However, concerns remain:

1. 1. Lack of FDA Approval: Exosomes are not yet FDA-approved for skin rejuvenation.

2. 2. Safety Considerations: They can cross the blood-brain

barrier, raising long-term safety questions.

3. 3. Inconsistent Quality: Exosome formulations vary widely, affecting predictability and efficacy.

THE ROLE OF MICROCHANNELING IN SKIN REGENERATION

Cytokines and growth factors act as cellular messengers, signaling skin cells to repair, reduce inflammation and regenerate. While the body naturally produces these bio-signals, aging and environmental damage slow the process.

Microchanneling creates controlled micro-injuries, reactivating the skin’s healing mechanisms while allowing stem cell-derived growth factor serums to penetrate deeper, enhancing results.

MICROCHANNELING VS. TRADITIONAL MICRONEEDLING

Microchanneling provides scientifically backed collagen stimulation using a precise stamping technique rather than the dragging motion

Continued on page 35

Accessorize Your Hearing

By Jeff Lane, Au. D.

Technology is constantly evolving, often at a rapid pace, with the goal of improving and simplifying the experience of the user. If you buy a new phone, you get a pair of wireless earbuds. Hearing aids are similar. While modern hearing aids can significantly improve a wearer’s quality of life, some situations could still be improved with the addition of an accessory: situations such as listening to someone behind you while hiking or catching all the information at a meeting. Fortunately, there are a wide range of accessories compatible with current hearing aid models.

REMOTE MICROPHONES

Remote microphones are a wonderful

solution for improving communication between individuals. Let’s say that a hearing aid user is going on a tour. The tour guide will likely be at a distance from the user or often turned away. Obviously, this makes hearing the tour guide much more difficult for the person with hearing loss. Remote microphones eliminate this frustration by delivering the speaker’s voice directly to the hearing aids. The talker can be far away (typically 60 to 80 feet) or even turned away, and the user will still hear them perfectly clearly. Plus, it is all done wirelessly! And the microphones are small, meaning they are convenient to wear. Also, they are fairly versatile. They can be used in the car, while hiking, in a restaurant or at home with the two individuals

Having properly fitting hearing aids will automatically help. But TV streamers can make it sound even better! Again, since the signal is being beamed straight to the aids, it eliminates the need for the sound to travel over distance and through other aural clutter.

in different rooms. They’re also great for loved ones with very soft voices. Typically, remote microphones are designed for listening to a single talker, meaning they are not ideal for group situations. However, this also means that remote microphones are very affordable.

ROGER TECHNOLOGY

Before proceeding, it should be noted that Roger technology is specific to Phonak hearing aids. However, it is unique and beneficial enough that I felt it warranted inclusion. Roger technology is similar to a remote microphone, but far more advanced. First, it can be used in virtually any situation. It can be worn by an individual, or it can be placed on a table to hear multiple talkers. When listening to multiple talkers, it can either be automatic or manual. When automatic, it will adjust its directionality to amplify whoever is currently speaking. Or, the user can select which directions it wants the device to focus on. (If you only want to hear in front and to the left, you can designate that, and the device will ignore everything else.)

Another advantage is that Roger technology can actively cancel out background noise and increase

the volume of the desired signal. Thus, you would have a much more favorable signal-to-noise ratio than with a regular remote microphone. Studies actually show that individuals with hearing loss can hear better than those with normal hearing in noisy situations when wearing hearing aids and Roger. While it does cost more, it is a wonderful solution for those who struggle to hear in noise.

TELEVISION STREAMERS

Often one of the first things a patient tells me during their hearing test is that they have to blast the TV in order to understand what is being said. Having properly fitting hearing aids will automatically help. But TV streamers can make it sound even better! Again, since the signal is being beamed straight to the aids, it eliminates the need for the sound to travel over distance and through other aural clutter. Another nice feature is that the actual TV volume isn’t affected, so other people can still hear the TV at a volume that is comfortable for them. Unfortunately, TV streamers can’t improve the sound mixing of a program or make British accents any easier to decipher.

REMOTE CONTROLS

All hearing aids have buttons that allow you to adjust programs. However, this may not be the best option for some wearers. If someone has arthritis or neuropathy, they may not be able to press the button. A person with memory loss may not be able to remember where the button is or its purpose. In these situations, a remote control can be very handy. It is easy to handle and very clear on its operation. For those who want to be more discreet, there are applications for the phone that can act as a remote control as well.

To be clear, accessories are not required to use hearing aids. But for those who need or want a bit more assistance, they are worthwhile. As always, let your hearing care professional be your guide. FBN

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net

The World’s Oldest Rodeo Announces Event Schedule

By Donna Werking

Prescott Frontier Days, Inc., is thrilled to announce the much anticipated 138th annual World’s Oldest Rodeo, taking place from Monday, June 30 to Sunday, July 6 in Prescott. Tickets are on sale now at www. worldsoldestrodeo.com via the only valid third-party ticket vendor, Rodeo Tickets. This iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the year.

Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the Prescott rodeo is tipping its hat to the women in rodeo as the 2025 theme. The history of women in rodeo at Prescott Frontier Days, Inc., – World’s Oldest Rodeo is rich with trailblazers, traditions and transformative milestones, marking the significant roles women have played in rodeo culture from its earliest days. Known as a proving ground for the best riders, ropers and racers, Prescott’s rodeo set the stage for female competitors to showcase their talent and courage, carving out spaces for women in a largely male-dominated sport.

“As we tip our hats to the women in rodeo, the 2025 theme is more than a tribute – it’s a celebration of the grit, talent and determination that have shaped the sport for generations. In 2025, we honor the women who ride, rope and inspire, leaving an undeniable mark on the legacy of the World’s Oldest Rodeo,” said World’s Oldest Rodeo General Manager Jim Dewey Brown.

The downtown annual rodeo parade, also themed “ Women in Rodeo,” is set to take place at 9 a.m., Saturday, July 5, in downtown Prescott, sponsored by Barrett Propane. During the rodeo parade, we will celebrate the many traditional cowgirls and female rodeo representatives that have helped pave the way for the ladies in rodeo today.

With record-breaking rodeo attendances over the last three years and unprecedented sponsor participation, this year promises to be another triumphant showcase of world-class rodeo competition and family-oriented activities. This year’s highlights include Beau Schueth, a national champion bullfighter who grew up in O’Neill, Nebraska; Quirt Hunt, champion bullfighter, who has been joining the Prescott rodeo for more than two decades; Rockin’ Robbie Hodges, known for his amusing acts as a rodeo clown; the Riata Ranch Cowboy Cowgirls, a fan favorite and talented ladies who master trick riding; and Pro Rodeo Hall of Fame Announcer Randy Corley, joined by Co-Announcer James Horcasitas, to highlight the eight performances. Finally, the stock contractor, Vold Pro Rodeo Company, makes the Prescott Rodeo go ‘round. Kirsten Vold and her team of pick-up men, Ty Atchison and Dalton Ward, bring the Prescott rodeo together and offer a show that continues

to draw new rodeo fans and audiences to the Prescott area every Fourth of July.

The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night, so bring your entire family to kick up your heels! Saturday nights are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door. Join us as we celebrate the enduring spirit of Western traditions at the World’s Oldest Rodeo!

PRESCOTT FRONTIER DAYS, INC. WORLD’S OLDEST RODEO

Performance Schedule: 2025

Performance 1

Performance 2

Monday, June 30, 7:30 p.m.

Tuesday, July 1, 7:30 p.m.

Performance 3       Wednesday, July 2, 7:30 p.m.

Performance 4       Thursday, July 3, 7:30 p.m.

Performance 5       Friday, July 4, 7:30 p.m.

Performance 6       Saturday, July 5, 1:30 p.m.

Performance 7       Saturday, July 5, 7:30 p.m.

Performance 8       Sunday, July 6, 1:30 p.m.

Mutton Bustin’ | Prescott Rodeo Grounds

Monday, June 30, 6 p.m.

Tuesday, July 1, 6 p.m.

Wednesday, July 2, 6 p.m.

Thursday, July 3, 6 p.m.

Friday, July 4, 6 p.m.

Saturday, July 5, 12 p.m.

Saturday, July 5, 6 p.m.

Sunday, July 6, 12 p.m.

Rodeo Days Fine Arts & Crafts Show sponsored by the Prescott Downtown Partnership

Friday, July 4, 9 a.m. - 5 p.m.

Saturday, July 5, 9 a.m. - 5 p.m.

Sunday, July 6, 9 a.m. - 4 p.m.

Rodeo Dance | Depot Marketplace/BMO

Harris Bank 303 N. Montezuma, Prescott

Thursday, July 3, 8 p.m. - 12 a.m. – Family Night

Friday, July 4, 8 p.m. - 1 a.m. – Ages 21 and older

Saturday, July 5, 8 p.m. - 1 a.m.  – Ages 21 and older

Kiwanis Kiddie Parade, sponsored by the City of Prescott

Friday, July 4, 8:30 a.m. - Cortez & Goodwin Streets

Prescott Frontier Days, Inc. Rodeo Parade, sponsored by Barrett Propane

Saturday, July 5, 9 a.m. – Courthouse Plaza / Goodwin Street

Cowboy Church at the Prescott Frontier Days

Rodeo Grounds

Sunday, July 6, 9 a.m. - 10 a.m.

Whiskey Row Boot Race sponsored by Budweiser

Saturday, July 5, 12 p.m. - 1 p.m. | Downtown Prescott, Arizona

Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Prescott Frontier Days, Inc. is

dedicated to ensuring that the World’s Oldest Rodeo remains an accessible and family-friendly event. We are pleased to announce that general admission tickets for the 2025 Rodeo are priced at an affordable rate. We want to emphasize the importance of purchasing tickets directly through our official website, www. WorldsOldestRodeo.com, to avoid third-party spam websites. Tickets are on sale now only at www.worldsoldestrodeo.com where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open Monday - Friday, 10 a.m. - 3 p.m. Contact Tickets at 928-445-4320 or Tickets@ worldsoldestrodeo.com.

For rodeo inquiries, please contact the rodeo office at 928-445-3103 or email info@worldsoldestrodeo.com. The Prescott rodeo office is located

at 840 Rodeo Dr., Prescott, AZ 86305 and open from 9 a.m. to 4 p.m., Monday through Friday. Learn more at www.worldsoldestrodeo. com. FBN

Donna Werking has been marketing the Northern Arizona region since 2006. Northern AZ Social has been named Best Marketing Agency by QCBN for seven consecutive years. She is the co-founder of the New Year’s Eve Boot Drop. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. Donna also serves on the Board of Advisors for the ACFYC and volunteers her time to her community in Prescott.

Rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Photo by Blushing Cactus Photography

The trick-riding Riata Ranch Cowboy Girls will be a specialty act this year. Photo courtesy of Riata Ranch

VerdeValleyBUSINESS NEWS

Serving the Greater Verde Valley

Verde Valley Business Boot Camps

Teach Principles of Sustainability

Local First Arizona strives to strengthen businesses and foster entrepreneurship

By Betsey Bruner, VVBN

VerdeValley

Thirty-week-old Rhode Island

Serving the Greater Verde Valley

Red Chicks will be making a short trip in mid-April from a supplier in Tucson to the U.S. Post Office in Cottonwood. These top egg producers will be traveling in a little cardboard box with holes in it and enough nutrients to feed them on their journey. When the chicks arrive, a postal worker will call Marcus and Jill Thompson, managers of ECO Farm, a nonprofit model of sustainable and regenerative farming on East Highway 89A in Cottonwood.

The Thompsons said they will be eagerly awaiting the post office call and expect to be able to hear “tiny, fuzzy chicks” chirping in the background on the phone. “The post office staff gets some enjoyment out of them too,” said Jill. “When the post office calls, we’ll go over there and pick them up. Then we’ll raise them in a safe, warm area. When they’re ready, we introduce them to the rest of the flock. It takes from four to six months before they’re ready to lay eggs.”

Worried about the threat of bird flu, the Thompsons are pleased the chicks will have a short, less stressful

trip north, a vast improvement from their previous orders from a supplier faraway in Ohio. “So, it’s a win-win for all!” Marcus added.

BUSINESS NEWS

The serendipitous switch to a more local chick supplier was prompted by lessons learned when the couple participated in the seven-week Verde Valley Green Business Boot Camp earlier this year, offered by Local First Arizona.

The Verde Valley Green Business Boot Camp (VVGBBC) is conducted three times a year, with workshops starting in January, May and October. Since 2003, the nonprofit Local First Arizona has worked to foster community support and a sense of local pride, purpose and entrepreneurship.

The mission of Local First Arizona is, “To strengthen local businesses and communities by establishing equitable systems that level the playing field for a thriving, inclusive and lasting Arizona economy,” said Lisa Page, manager of the Sustainable Small Business Program for Northern Arizona.

Page, who has lived in Camp Verde for about 10 years, said that the boot camp welcomes all types of businesses; however, “I typically reach out to agriculture type businesses initially, such as farmers, ranchers, vineyards, in order to help promote and support the agriculture industry in the Verde Valley.”

Page learned about the Thompsons and ECO Farm from Facebook. “Lisa came to visit the farm,” said Marcus. “We really did hit it off, with us being a sustainable and regenerative farm. The boot camp was a good fit.”

After making contact, Page and her team were given a thorough tour of the farm, which consists of 12 acres, a 4,500-square-foot greenhouse, a fenced market garden with 20 100foot rows, 35 chickens, five goats, and an orchard with apples, peaches, plums, apricots, pears and a couple of mulberry trees on the property.

ECO Farm, a nonprofit, was one of eight entities participating in what was called “Cohort 7,” a numbered group of people who start an experience at the same time for the same purpose. A different sustainability topic is covered each week, facilitated by a local expert in that topic.

Page says, in general, participants

have been especially interested in rainwater harvesting set ups, solar power, electric vehicle exploration, recycling, composting and networking for local sourcing.

“The boot camp showed us areas where we could still make improvements, conserve more water, be more energy efficient,” said Marcus. “It really opened my eyes; we’re doing a good job, but we could be doing better.”

“There are resources out there that could help us improve and save money,” said Jill. “There are smaller things, like changing lightbulbs to LED or making small improvements to plumbing and irrigation. In the long run, we’re saving on the bottom line; plus, it’s great for the environment and the local economy.”

Participants met Wednesday evenings for seven weeks at a variety of locations in the Verde Valley, including at Friends of the Verde River office and ECO Community Center in Cottonwood, the Sedona Airport and The BRIC (Business Resource

and Innovation Center) in downtown Camp Verde.

The Thompsons were thrilled to make connections with other participants, such as a Kelsey Hammond, who specializes in composting. “We would like to partner with her on some level to create a really good compost that we can sell to the community,” said Jill.

The couple is applying some of the irrigation and other principles from the boot camp to make changes at ECO Farm. “We want to expand our lower garden,” she said. “It needs some TLC. We are looking to Lisa and her contacts to help us increase our irrigation, get that fenced in and have high-density fruit like watermelon, cantaloupe and corn.”

Marcus, who manages the farm’s burgeoning microgreen project, has added pink grow lights. “Microgreens are the superfood of superfoods,” he said. “The nutrition in a full-grown plant is condensed into that one microgreen. It is a baby plant picked

Continued on page 25

With lessons learned from the Verde Valley Green Business Boot Camp and improvements made, managers Marcus and Jill Thompson of ECO Farm, a nonprofit entity in Cottonwood, expect to expand their operation and be able to deliver more food to food banks. Courtesy photo

ECO Farm, located on East Highway 89A in Cottonwood, is considered a nonprofit model of sustainable and regenerative farming. Courtesy photo

Sheri Morris Captures Camp Verde’s Beauty on Canvas

By V. Ronnie Tierney, VVBN

Impressionist artist Sheri Morris has always loved painting the landscape of Camp Verde. So, after retiring eight years ago, she and her husband, Ed, moved to the city nicknamed “The Center of it All,” because of its middleof-the-state location.

“It’s such a wonderful place to live and paint,” said Morris, who found her dream home on a knoll with picturesque views. “I love the Verde River, the surrounding mountains, old buildings and the Native American ruins here.”

Drawing and painting is something Morris has loved since her youth, but she said it was an art teacher at her high school in Phoenix who inspired her. “They had a really good art program,” she said.

Though Morris’s current work is exclusively oil painting, her career in art started with pastels. “I worked as an art therapy counselor, so I didn’t have time to paint. Then a colleague’s mother was teaching pastels. I took a class and really liked it. As soon as I retired, I took a two-week class with Richard McKinley Fine Art in Santa Fe. That’s when my career started.”

“Sheri’s artwork is amazing,” said Route 66 Images owner, Efren Lopez. “I can tell by her quality. I have friends in Oklahoma who have purchased her

artwork and they love it. She has a lot of followers and she is a very kind human being.”

Two years later, Morris submitted her work to the prominent Arizona Pastel Artists Association. “Artists submit their work and they are juried to see if you are good enough to be in the society,” she said. “They give a yearly show in Sedona and this year they had an international show in Prescott.” Morris’s work was featured in several shows in Sedona.

Morris painted with pastels for 10 years but had to discontinue the medium. “I got pastel dust into my lungs and developed asthma. It was really bad and it took me five years to recover. Some of the pastels are made of cadmium and cobalt and I wasn’t careful enough.”

Changing over to oil painting has been a good fit for her.

“Sheri’s paintings are refreshing and inspiring,” said Verde Valley Verde writer Teri Baugh. “I have one original pastel displayed on my wall at home, along with five photos of her pastels and oils. She is an extremely talented artist.”

Washington state is where Morris was born, but she was raised in Phoenix. She returned to Washington for a few years and then moved to Kingman and finally Camp Verde. Professionally,

she has worked as a teacher and counselor and also as a senior instructor for the University of Arizona Cooperative Extension in Kingman. “I have a Master of Arts degree in secondary education from Arizona State University and a Master of Arts degree in counseling from Northern Arizona University.”

“While living in Kingman I did several one-woman art shows at the Mohave Museum of History and Arts and I won several prizes at different shows in Mohave County.”

Three years ago, one of Morris’s paintings of Camp Verde monsoon clouds was featured at the Smithsonian Museum in Washington, D.C. “It was a temporary show, so the piece was returned.”

Recently, Morris says she donated 27 paintings to the Friends of the Camp Verde Public Library. “All proceeds went to the library.”

Keeping fit, Morris walks three miles a day with one of her daughters and belongs to an active Taking Off Pounds (TOPS) weight loss chapter in Camp Verde and a book club. She

is also an avid traveler and has visited several countries. She says her mission is to teach people to look and see the beauty of color in nature: “To learn how to see more when they look at the beautiful place we live in.”

Morris is a member of the Verde Valley Culture Collective and also a member of an experimental art group that meets regularly and paints together.

“Sheri was one of the first members of the Verde Valley Culture Collective and helped in forming the organization. She is a wonderful artist and an even more special member of our community,” said Verde Valley Cultural Collective Coordinator Barry Brennan. “Sheri also helped a lot in the fundraising that enabled the Camp Verde Library to be built.”

Morris has four daughters, two grandsons, one granddaughter and three great-grandsons. FBN

For more information, Sheri Morris can be reached at windwarrior23@gmail.com

//“I worked as an art therapy counselor, so I didn’t have time to paint. Then a colleague’s mother was teaching pastels. I took a class and really liked it. As soon as I retired, I took a two-week class with Richard McKinley Fine Art in Santa Fe. That’s when my career started.”

//

Inspired by her surroundings, Sheri Morris captures a monsoon cloud on canvas in her studio.

Photos by V. Ronnie Tierney at Fresh Focuses Photography

Standing outside of her Camp Verde Hilltop home, Morris shows one of her oil paintings of a windmill off Salt Mine Road.

// VERDE VALLEY COMMUNITY PROFILE // BY

V. RONNIE TIERNEY, VVBN

Bringing History to Life

Muralist Claudio

‘Quadrillion’ Valdez recreates iconic

Iwo Jima photo in Cottonwood

An iconic and heart-wrenching photograph by Associated Press photographer Joe Rosenthal entitled “Raising the Flag over Iwo Jima,” circa 1945, has been recreated as a mural on the east wall of the American Legion #25 in Cottonwood by famed Sedona artist and muralist Claudio Valdez.

The portrayal is so realistic and lifelike that a local veteran told Valdez, “The only thing missing is the smell.”

“It was a powerful experience painting this mural,” said Valdez. “Not only because I am an American but to think of what these Marines experienced. The raising of the flag is like an emblem of what we conquered. One woman told me she cried when she saw it because it is so lifelike and real.”

People would watch Valdez creating the mural each day. “I did enhance the background with clouds to make it more dramatic and to intensify that feeling of what was happening. Photographic detail is my specialty,” he said. “One of the reasons this picture was selected is because the last man on the left is an Arizona native, Ira Hayes of the Puma Akimel O’odham Tribe,” said Valdez.

Painting at night with aerosol paints, a medium that he prefers for murals, the project took Valdez about eight weeks to complete. “I prefer working at night mostly because of the wind, but it’s also a feeling I get at night. It’s a completely different vibe. I’m very sensitive and at night I can get really in tune with my work and I can work for hours upon hours. During the day there’s also a lot more distractions.”

“Claudio was fantastic during this job,” said Bill Tinnin, commander of the American Legion Post #25 in Cottonwood. “I watched him work during the night and his meticuContinued on page 25

Standing in front of his mural at the American Legion building in Cottonwood, Valdez says the project took eight weeks to complete, creating with aerosol paint during the day and at night. Photo by V. Ronnie Tierney, Fresh Focuses Photography

How to Choose the Best Brazilian Jiu-Jitsu or Muay Thai Gym in Verde Valley

By James Sharkey

Choosing the right martial arts gym is crucial for your growth in Brazilian Jiu-Jitsu (BJJ) or Muay Thai. Whether you’re a beginner or an experienced practitioner, the right gym can elevate your skills, keep you motivated and ensure your safety.

At Verde Valley BJJ and Muay Thai, we believe in transparency and excellence. Here’s what to prioritize

when selecting your gym in the Verde Valley or Sedona area.

1. QUALIFIED AND EXPERIENCED INSTRUCTORS

Your instructors shape your journey.

Look for certified BJJ and Muay Thai coaches with proven experience in teaching and competition. At Verde Valley, our instructors hold black belts in BJJ and championship titles in MMA, ensuring you learn from the best. Verify credentials and ask about

their competition experience (especially in BJJ) to gauge expertise.

2. CLASS VARIETY AND SCHEDULE FLEXIBILITY

A great gym offers classes for all skill levels – fundamentals, advanced techniques, sparring and competition prep. Check if the schedule aligns with your availability. Verde Valley BJJ and Muay Thai provides morning, afternoon and evening classes, plus specialized workshops for all ages.

3.

CLEAN AND WELLMAINTAINED FACILITIES

injury management. At Verde Valley, we prioritize safety in both Muay Thai strikes and BJJ submissions, with controlled rolling sessions to minimize risks.

5. SUPPORTIVE COMMUNITY AND POSITIVE CULTURE

A gym’s culture impacts your motivation. Seek a welcoming, inclusive community that celebrates progress. Our Verde Valley family fosters camaraderie, whether you’re training for fitness, self-defense or competition. Drop in for a trial class to experience the vibe firsthand.

packages. Use this to assess teaching styles, class structure and how well the gym meets your goals.

Pro Tip: try all the gyms nearby and see which one best suits you!

Finding the right BJJ or Muay Thai gym in Verde Valley requires research, but the effort pays off. At Verde Valley BJJ and Muay Thai, we’re proud to excel in all these areas – offering expert coaching, top-tier facilities and a thriving community.

READY TO START YOUR JOURNEY?

Hygiene matters. Inspect the gym’s cleanliness, mat quality and equipment (like heavy bags, pads, gloves and especially rental equipment). Our Verde Valley facility is sanitized daily, with premium mats and ventilated spaces to create a safe, welcoming environment.

Hygiene matters. Inspect the gym’s cleanliness, mat quality and equipment (like heavy bags, pads, gloves and especially rental equipment). Our Verde Valley facility is sanitized daily, with premium mats and ventilated spaces to create a safe, welcoming environment.

4. EMPHASIS ON SAFETY AND PROPER TECHNIQUE

Injury prevention is key. Ensure the gym enforces safety protocols: warm-ups, supervised sparring and

6. TRANSPARENT PRICING AND MEMBERSHIP OPTIONS

Avoid hidden fees. Reputable gyms offer clear pricing for memberships, drop-ins and gear. Verde Valley BJJ and Muay Thai provides flexible plans – monthly, six-month, or annual options – with no surprises.

7. TRIAL CLASSES AND INTRODUCTORY OFFERS

Test the waters! Many gyms, including ours, offer free trial classes or discounted starter

Try a free trial class and experience the difference at Verde Valley BJJ and Muay Thai. Whether you’re in Sedona, Cottonwood, or Camp Verde, we’re here to help you achieve greatness.FBN

James Sharkey is a Muay Thai and kickboxing instructor at Verde Valley Brazilian Jiu Jitsu.

lousness was mind-blowing. We are extremely pleased with him and his work. He is also easy to work with and such a great guy.”

Valdez was born in El Salvador but came to New York when he was a year old. Growing up, he was fascinated by his mom’s creativity as a seamstress and his grandfather’s talents in carpentry. Valdez says that is what planted a desire for art in his heart.

“My mom was always creative but to watch her take a piece of fabric and make it into a dress always amazed me. My grandfather taught me at a young age how to work with his carpentry tools,” he said.

When Valdez ventured to enroll in art school, a counselor redirected his studies. “He told me that I was already an artist and suggested I obtain a business background so I could understand how the other end of it works. I thought it was a good idea, so I obtained my bachelor’s degree in marketing and then attended the Parsons School of Art and Design in New York.”

After Sept. 11, Valdez left New York for Florida, where he had a short stint working as a traveling muralist for the city. He then moved to Memphis, where he worked for Paint Memphis, a non-profit organization that paints large collaborative murals around the city involving local and

international artists.

“They gave me a shot and it was the best thing for me. They said we believe in you and they started giving me big walls to paint. I was overwhelmed because they had me working with seasoned artists from around the world. It was the catalyst to my career.”

It was in Florida that Valdez gained the name “Quadrillion Miles.”

“This was my original name when I first started painting there. I wanted to evoke that sense of how far I’ve come from where I started. It’s not about money but length, hence the miles. Now people just call me ‘Quadrillion.’”

One of his current projects is PJ’s Pub in Sedona. Owner Sherie Booth says Valdez will be working on two projects, the frontage sign and a mural behind the bar. “He’s a great guy to work with and so talented,” said Booth. “The project behind the bar will be one that no one has seen before, using fiberoptic lighting.”

Sedona was a lifelong childhood dream for Valdez. “I remember in the fifth grade I saw this book that featured Sedona. The beauty just stuck with me. Once I got here, I fell in love – the red rocks, the air – I just felt at home and sometimes I feel like I’m on another planet.”

Climbing and hiking the canyons around Sedona are passions of

Valdez. His goal is to bring a different element to Arizona. “I want to resculpt Arizona’s artistic future with stunning quality that will outlive me and people can enjoy and talk about it for generations to come.”

MY ROLE

MODEL

My grandfather instilled in me to be very disciplined. He taught me that when you take a job you complete the job to the best of your ability. He taught me to have unfailing discipline in my work. He lived to be 103 and looked like he was 70. He would ask me questions a lot and never gave me the answer because he wanted me to figure it out on my own.

FAVORITE CHARACTER QUALITIES

Integrity, honesty and curiosity.

DAILY RITUAL

I take a daily walk and I like to leave my tools out and all set up at night so in the morning I don’t have to scramble to get ready. It’s a huge time saver for me and I can rest well, because I’m prepared for work. I do this for hiking, too. I have my rope and essentials, packed and ready to go.

WHEN I FEEL NOSTALGIC

I think of my grandfather often. I also do commercial signage on wood, so I think of him and try to imagine how

early and is highly nutritious. We’ve gotten a lot of positive feedback from the food banks, who say it is a blessing to get good, nutritious food to those in need.”

Eco Farm is an approved vendor for the Arizona Food Bank Network. Last year, it provided about $17,000 worth of food. This year, with improvements made following the boot camp, the Thompsons hope to be able to deliver more.

“My favorite part of the boot camp is seeing the ‘aha’ moment when something really resonates with a participant, and they realize, ‘This is doable, and I can make a difference!’” Page said. “I also hear, ‘I have so many ideas buzzing around in my head that I couldn’t sleep last night! This is exciting!’ That’s what really makes this workshop so fulfilling for me, being able to help support businesses by connecting them to resources that help them become more sustainable and resilient. I love following up with them and seeing the progress they are making.”

The next cohort of Verde Valley Green Business Boot Camp participants will join sessions beginning May 14, running through June 25, followed by the fall boot camp, Oct. 1 through Nov 12. VVBN

“I watched him work during the night and his meticulousness was mind-blowing,” said American Legion Post #25 Commander Bill Tinnin, shown here with Claudio “Quadrillion” Valdez.

he would handle the project.    LAST TIME I WAS STARSTRUCK

It was my second visit to Memphis for the Paint Memphis Mural Festival. I painted Rihanna as [early Egyptian] Queen Nefertiti that year and I did a walk around the area and realized I was sandwiched between

some very well-established artists. They uplifted my spirit, gave me hope and the opportunities I needed to go forth and pursue my goals with unbridled passion. I’m really thankful for that. FBN

Valdez can be reached at Koolimages@ proton.com  or 407-414-1259.

BOOT CAMP continued from page 21

Marcos Thompson added pink grow lights to the ECO Farm’s microgreens project. “We’ve gotten a lot of positive feedback from the food banks who say it is a blessing to get good, nutritious food to those in need,” he said. Courtesy photo

Photo by V. Ronnie Tierney, Fresh Focuses Photography

Flagstaff: Should I Stay or Should I Go?

By Chris Hallows

The lyrical question from the 1980s Clash hit song is likely being repeated in 2025 among Flagstaff residents. “Should I stay or should I go?” The phrase itself seems disarmingly simple, yet we all know it’s a very layered and complex question. I’m sure that can be the case for most places where people get comfortable, but Flagstaff and Northern Arizona also have a unique emotional appeal.

Maybe it’s the proximity to nature, the smalltown charm and the massive biodiversity in a small radius, but this community definitely has

its own unique flavor of mountain magic that pulls people in. The rub is that it’s financially challenging to stay.

While I can appreciate that there are a variety of reasons people may choose to go, my message this month is to the folks who want to stay and even more focused on the folks who really want to make Flagstaff work and who are part of this community but are struggling to pencil out the financial logic. I don’t have all the answers but there are very strong indicators that the next four to six months may just be the time to lock in your Flagstaff home and not to get pushed out down the road!

SPRING HAS SPRUNG FOR HOUSING

The most exciting part about the spring housing market is the typical seasonal surge in listings making the available inventory much more enticing for homebuyers. This year we are already seeing a larger increase than in the recent past, with Flagstaff sitting around 30% higher in new listings year-to-date than last year. Nationally, surveyed buyers put “finding the right house” at the top of their challenges by far, compared to all other aspects of home buying. The increased inventory appears to be helping

resolve some of those buyers’ concerns, as we’re seeing buying activity up year to date as well, with about an 11% year-to-date increase in Flagstaff.

WHAT ABOUT INTEREST RATES?

Mortgage rates have also seen some marked improvement since the first of the year, dropping from the low 7% range into the mid-to-high 6% range. Big picture predictions still estimate conventional mortgage rates ending the year

Continued

Thein,

The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Flagstaff Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.

// MAYOR’S ADDRESS // BY

BECKY DAGGETT

How Flagstaff Funds Improvements, Mitigation, Restoration, Safety, Beautification

You undoubtedly wish that road and other infrastructure construction would come to an end. Nobody enjoys the inconvenience of the delays and noise that comes with these projects, but we all do enjoy the results. I want to update you on some current and future infrastructure projects discussed at a recent capital improvements retreat.

The city maintains a multi-year capital improvements program (CIP) to adequately plan, finance, design and implement construction. Capital improvements staff work closely with staff across the organization to

coordinate these large projects with regular maintenance, ensure the budget is in place to fund them, that funding is properly implemented, monitored, and reporting requirements are kept, that the city communicates with the public, and each project is timed for the smallest disruption possible.

The following list is far from exhaustive, and many projects combine funding types. For instance, one upcoming capital project is the Downtown Mile Safety and Connectivity Project and includes Amtrak station platform improvements, two highway-rail grade crossing safety upgrades

Construction is an inconvenience, but the improved traffic flow, rail crossing safety, improved water infrastructure, new parks and FUTS connections, addition of a new fire station, flood mitigation, increased energy efficiency and bike lanes are worth it.

at Beaver and San Francisco Streets, two pedestrian underpasses at Route 66-Rio de Flag and Florence-Walnut, and a redesigned and reconstructed Milton Road underpass. The $69.6M project is funded as follows: federal grants $38M, city funding $13.47M, BNSF Railway $11.8M, ADOT $3M. Construction is expected in 2026-2028. A project I’m particularly excited about is the Butler Avenue Complete Street and includes separated bike lanes from Milton to Sawmill, protected intersections (bike and pedestrian safety) at Sawmill, Beaver and San Francisco, and enhanced road crossings at Humphreys and O’Leary. This $12M project is paid for through a federal grant $9.6M and a state grant $2.4M. The construction is expected in 2026-2027.

The city has 14 active capital grants totaling $120M, including road improvements, flood mitigation, waterline restoration, water reclamation backup generators, and the airport snow remov

ing a STEAM center in Sunnyside, new fire station design, new chillers at the Jay Lively Center, and improvements at Citizen’s Cemetery. The library fund is paying for replacement windows at the library, the general operating bond funds will purchase FUTS and open space land acquisition, and the Prop 442 bond will fund the redevelopment of the city’s public housing

Highway User Revenue Fund dollars pay for sidewalk repairs, annual street maintenance, and minor transportation improvements. Streets and Transportation program improvements include dark sky lighting, La Plaza Vieja traffic calming, FUTS asphalt repair, safe routes to school improvements, FUTS trail construction, sidewalk infill program, and bike lane striping. BBB revenues will help to pay to replace part of the city hall lawn, public art – including on the Lone Tree overpass, replacement of the Heritage Square

Center, Cheshire Park track and field, Continental regional park design, and Picture Canyon FUTS connection. Water services has many planned projects, including sewer line replacements, Meade Lane flood mitigation, wastewater plant roof replacement, drainage improvements, waterline replacements and backup power projects.

Construction is an inconvenience, but the improved traffic flow, rail crossing safety, improved water infrastructure, new parks and FUTS connections, addition of a new fire station, flood mitigation, increased energy efficiency and bike lanes are worth it. The city is appreciative of the state and federal grant funding we’ve received, and as illustrated above, most of the critical projects that we all rely upon would be impossible without them. FBN

Read the CIP five-year summary or review staff’s March 27 capital retreat presentation online, or

The Role of Radio in Community Engagement: More Than Just Airwaves

By Mike Jensen

In 2025, radio stations have evolved beyond just broadcasting music and news; they are now vital community pillars. Particularly in regions like Northern Arizona, radio stations foster connections, support local initiatives and enhance community life. Through local event coverage, service projects and partnerships with businesses and

charities, they remain indispensable in strengthening local ties.

COMMUNITY-CENTRIC INITIATIVES

Radio keeps audiences informed about festivals, town halls and charity events, bringing them to life with real-time updates. Stations like those in Northern Arizona cover major events, increasing participation and fostering community spirit.

COMMUNITY SERVICE PROJECTS

Many stations organize food drives, environmental cleanups and health awareness campaigns, mobilizing volunteers to address local needs. These initiatives provide essential resources while strengthening community involvement.

BUSINESS AND CHARITY PARTNERSHIPS

Collaboration drives engagement.

In 2025, radio stations have evolved beyond just broadcasting music and news; they are now vital community pillars. Particularly in regions like Northern Arizona, radio stations foster connections, support local initiatives and enhance community life. Through local event coverage, service projects and partnerships with businesses and charities, they remain indispensable in strengthening local ties.

Radio stations team up with businesses and charities to co-host events and fundraising initiatives. Local businesses gain exposure, while charities benefit from increased donations and participation.

STATISTICS ON RADIO’S IMPACT

ƒ 78% of listeners feel more connected to their community through local radio initiatives.

ƒ 45% increase in volunteer participation in radio-led projects compared to non-radio efforts.

ƒ 30% boost in customer engagement for businesses featured on radio.

ƒ 25% more funds raised for charities through radio promotions.

ƒ 89% of listeners appreciate local radio’s role in community building.

THE FUTURE OF COMMUNITY RADIO

Radio continues to evolve, integrating digital platforms to reach broader audiences through streaming and social media. Its real-time, localized content

fosters trust and engagement, distinguishing it from other media.

In 2025, radio is more than just airwaves; it is a driving force for community engagement. By covering events, organizing service projects and partnering with businesses and charities, radio stations strengthen communities and foster a sense of belonging, proving their enduring relevance. FBN

in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona,

Voices of Recovery: A Father’s Journey Through His Son’s Addiction and Recovery

By Roy DuPrez

Jim Brockett was surprised that his son, Will, experienced an episode of major anxiety while on a spring break trip to the Florida Keys with his best friend and their family at the age of 12. Prior to that he was a good student, with some attention issues.

“I remember through middle school, Will had anxiety issues that we could never collectively figure out,” Brockett said. “He would get anxious and feel terrible, and there was nothing we could do. Will played sports, had lots of friends, but never wanted to take medications for anxiety or his attention issues. If something was not going well, he would check out and pretend it wasn’t there.”

The family tried putting him on medication with little success, and by high school, Will found alcohol as a helpful way to reduce his anxiety.

Looking back, Brockett can see that signs of his son’s addiction were there, but the family was so preoccupied dealing with his older sister’s bouts with major depression that those signs never registered.

“There are always signs that addiction

is becoming an issue, but other family issues made us blind to Will’s struggles,” Brockett said. “Will’s grades dropping and losing his spot on the baseball team after he started to drink occasionally in high school were a sign that issues were bubbling up, but we weren’t in a place to register them.”

Will graduated high school in 2020 and moved out of his parents’ house, and that was when his alcohol addiction started to progress. Will began to drink all the time after he moved out, and Jim realized the extent of his addiction during a family trip to the Florida Coast two months after Will moved out.

“We went to a friend’s beach house, and we found Will on the beach hammered in the middle of the day with a handle of vodka in hand,” Brockett said. This was when we knew there was a problem, and he was back living with us in less than a year.”

The deleterious effects of addiction on the mental and physical health of a person struggling with addiction are well documented. However, the negative externalities of addiction on family members most often take a backseat. For Jim and his wife, his son’s addiction gave them a feeling of helplessness and anger.

“Addiction is hard on families because you watch someone you love destroy themselves and you can’t just help them. They must be willing to help themselves,” Brockett said. “We watched Will act belligerent, lose jobs and steal from us. We felt helpless and didn’t know how to help him.”

Brockett said his son’s addiction changed his life because he watched his son change. He never felt like his family could live their life because they did not know how to help their son. Do you let your loved one stay in your home, or do you make them figure out their addiction on their own? These are hard questions that require even more challenging decisions. Keeping them in your home may hurt your ability to live, but kicking them out might leave them with nowhere to go.

Ultimately, Will was never kicked out of his parents’ home, and he slowly began to realize that he needed treatment. By the time Jim found Back2Basics, Will was ready to go.

“I thought he would fight me the whole way there, but he never once tried to get out of going to treatment,” Brockett said. “When it was time to drop him off, I knew he was ready to get help.”

The start of recovery was a challenging but essential period for Jim and his family. Jim did not have any contact with Will.

“It killed me not being able to talk to my son, but it was so important for both of us to not have any contact for a bit,” Brockett said. “It was important to give Will time to find himself, and it was an opportunity for us to live our lives without worrying if our son was safe.”

Back2Basics considers group therapy sessions as an essential part of recovery, and Brockett said the chance to work through things with his son was vital to his own healing.

“Group therapy sessions with Will taught me a lot about addiction and how to deal with the temper I had that stemmed from my inability to deal with the experience,” Brockett said. “It gave me empathy toward what my son was going through and taught me to forgive myself for being unable to help him.”

If Brockett could give one piece of advice to parents struggling with their child’s addiction, it would be to forgive yourself.

“As parents, we are always trying to fix our kids, and with addiction, you have to realize only they can fix them-

selves,” Brockett said. “Forgive yourself for being unable to help them when they are not ready because when they are ready, they will need your help.”

Will is a graduate of the Back2Baiscs program and has been sober for more than a year. Will lives in Flagstaff, while Jim lives in Florida. Jim said that despite his son’s distance, he doesn’t worry about him.

“It is funny because despite being so far away, I feel closer to my son than I have in a long time,” Brockett said. “I feel like I have my son back.” FBN

Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol. Back2Basics is an adventure recovery program, up to six months, for young adult males ages 18-30 with substance abuse issues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit https://back2basics-soberliving.com, call 928-814-2220, or email rduprez@b2badventures.com.

‘The Barn’ Blooms: Verde River Growers Unveils New Indoor Oasis

By V. Ronnie Tierney, FBN

The new retail building at Verde River Growers (VRG) is not only a pleasant and spacious place to shop for exotic plants and flowers, the climate-controlled environment is a great respite from the weather outside.

“We call it ‘The Barn,’ keeping

with our farmer’s market theme,” said VRG Manager Lindsey Curé. “The Barn brings 3,600 feet of a modern farmhouse feel, sprouting with new product lines and energy. There was a lot of preparation, and the work was done in stages.”

The project took 14 months of construction.

“The plants in The Barn are

houseplants or temperature sensitive varieties that do better inside most of the year,” said Curé.  “We are now able to offer more houseplants and succulents as well as specialty soils for plant enthusiasts. We also plan to expand our product line to offer items related to gardening, including vegetable seeds, terrarium and bonsai supplies, birding items and large

glazed pots.”

The Barn is a prefabricated building by FCP Barns & Buildings, engineered by SEC & Brent Maupin. The general contractor was Buffalo Fence & Barn, Co.

“Spring through Mother’s Day is our busiest season, almost like our Black Friday,” said VRG Retail Manager Mateo Cimadevilla. “This

climate-controlled space will provide a tropical climate for our exotic plants and flowers.” FBN

For more information visit www.verderivergrowers.com or call 928-639-0122. Verde River Growers is located at 300 South Rocking Chair Road in Cottonwood.

By Terry Baker

A lush array of houseplants fills the new climate-controlled retail space at Verde River Growers, known as “The Barn,” offering a serene shopping experience for plant lovers year-round.

KICKSTAND

AMI continued from page 6 INTEREST RATES continued from page 26 its offerings, the team is intent on preserving the relaxed and productive vibe that regulars have come to expect. “We don’t want to be a bar. We want to maintain the feel of a coffee shop,” she said. “All the changes we’re making are about keeping up with Flagstaff – a small town that’s getting bigger – and maintaining a healthy-running coffee shop.”

Live music is unlikely, Chabot said, out of consideration for the surrounding neighborhood and businesses and the many customers who work on their laptops in Kickstand throughout the day. But community-friendly events may be on the horizon.

“We’re considering things like ‘wine and vinyl’ nights or casual game nights that stay true to the café atmosphere,” she said. And, if the new offerings catch on, the team may extend evening hours to 7 p.m. or later, Thursday through Saturday.

Chabot has been with Kickstand Kafé for several years, first as a manager and now as co-owner alongside Guillermo Cortes. The café is located at 719 N. Humphreys St. and has long been a go-to for students, locals and tourists alike.

For now, the goal is simple: give people one more reason to stop in –whether it’s for a jolt of espresso or a smooth Cold Fashioned to toast the end of the day. FBN

Dilcon on the Navajo Nation where his parents worked for the Winslow Unified School District. He attended Polacaa Day School, Keams Canyon Day School, and Ganado and Winslow High Schools. After high school, he spent 12 seasons working as a wildland firefighter and then as a Hopi Ranger before going to work for BIA law enforcement.

Fifteen years ago, Ami began making art. “The most challenging part is to keep the shape of the pottery as perfect as I can. There is never going to be a perfect pottery. There is always a flaw, but I’m not going to tell where that flaw is.”

FAVORITE SAYING

Never give up.

WHERE I RELAX

Whenever I go out to the forest, I’m fine.

DAILY RITUAL

Just being with my family and getting ready to go to work as a probation officer.

MY SUPERPOWER

Getting along with people.

GUILTY PLEASURE

I love piñons. FBN

somewhere between the high 5% and low 6% range, but it’s not going to be a straight, smooth ride down.

While the inflation data has been a bit more stubborn than expected here in the first quarter, tariff concerns and other economic data points will continue to have a strong impact on how quickly those rates go down. It is important to note that while your 401K and mutual funds typically do not respond well to economic slowing, mortgage rates have been patiently waiting for economic slowing and truly sustainable inflation levels. That can seem a bit contrarian but just remember, a slower economy typically means cheaper borrowing costs, which ironically is good for the housing market.

A statistic commonly forgotten is that housing prices increased in nine out of the last 10 recessions, primarily because of the cheaper cost of borrowing. Most experts are then really watching rates with the expectation of prices having a strong inverse correlation with home prices and demand.

YES, YOU SHOULD STAY; DEFINITELY, YOU SHOULD BUY

Considering these trends, the projected appreciation levels really start to mirror “normal,” with the 30-year historic average sitting in the 3-5% range, and most experts believe we’re going to slide right into that historic trend.

My advice then to anyone considering staying and wanting to make it happen here is clear: You should definitely buy and get out of the uncertainty and money pit of Flagstaff rentals. Buy before rates hit lower levels in the next six to 18 months, which will beat a likely higher demand wave and while inventory is in a surge position without demand necessarily surging equally just yet. This likely will put you in a home at a lower price than you’ll see in the next three to five years and position you to simply refinance any financing to optimal terms, should we see them as expected down the road.

For additional information or to schedule an appointment, visit ChrisHallows.Benchmark. us or call 928-707-8572. The Flagstaff location is 824 W Rte 66 Suite A-3.

Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff. NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing Lender

getting closer to reopening, according to Kathie O‘Brien Knapp, CEO of Sunshine Rescue Mission Inc.

The building’s roof was damaged by an October hailstorm, with water seeping into walls down to the first floor. A new roof was installed and the water damage has been repaired, she said in an email response.

The Mission is waiting on a permit from the city to finish a new intake area designed to increase security. Knapp said she does not yet have an exact date on reopening.

“We are excited about getting this facility back open as it provides a path towards life change and

restoration for our most vulnerable neighbors and friends.”

The reopening will help alleviate a shortage of shelter beds.

An annual survey to count Flagstaff’s homeless population in January totaled about 50 to 70 people, Schaefer said. She noted it’s difficult to get an accurate count since there’s no concentrated encampment as in other cities.

In any case, Flagstaff has already had four hypothermia deaths this winter, she said. “Between the forest fires, forest closures, floods and cold weather, [Flagstaff] is not a simple place to be living outdoors.”

She says the city’s housing availability and affordability is complicated by the number of second homes and vacation rentals, land constraints because of the surrounding national forest and it being a university town.

FSS, founded in 2006, provides emergency shelter and assistance to move those experiencing homelessness into stable housing. It also can provide subsidies to keep residents in their homes if they’re behind on their rent.

FSS pursued buying a motel after the COVID-19 pandemic forced shelters to close because of virus transmission risks. The homeless

were housed at several Flagstaff motels during 2020.

That led to an improvement of healthcare outcomes and a decrease in crime, once people were housed in their own rooms, Schaefer said.

FSS bought the Crown Motel and Motel 6 with funding from the Arizona Department of Housing and assistance from the Forest Highlands and Arizona Diamondbacks foundations.

Current improvements underway at the Crown include repairs to the sidewalks and parking lot so the shelter is compliant with the Americans with Disabilities Act. Interior

improvements, including adding kitchenettes to the rooms, have been delayed because federal funding has stalled, Schaefer said.

FSS has also leased the Crown’s restaurant, which previously operated as the Crown Railroad Cafe. The space is being remodeled for a Mexican food restaurant called Los Tapatios. FBN

When construction is completed on the former Motel 6 on Lucky Lane, Flagstaff Shelter Services will have 40% more rooms available to serve those transitioning from homelessness. Photo by Peter Corbett

This postcard shows the Crown Motel in the 1960s and a more recent photo when it became a Howard Johnson motel and restaurant. Courtesy photo

SHELTER

This room at the Crown, formerly a Howard Johnson motel, retains its HoJo orange décor. Photo by Peter Corbett

Flagstaff Shelter Services Executive Director Ross Schaefer looks forward to more beds for those experiencing homelessness. Photo courtesy of Kristen Carnes

nervous system. “Learning to nurture yourself is one of the best medicines available.”

MENTAL DISORDERS AND MARRIAGE FELONIES

With 600,000 American divorces annually, Whetstone cites statistics that reveal 20% of people will experience some sort of mental disorder during the year, while 10% of people have mood disorders like depression, anxiety or bipolar disorder, which she says are treatable and fixable.

“If you do have a mood disorder and you’re not having it treated, your spouse is going to be unhappy. Getting on medications and getting psychotherapy are the most effective ways of treating those and there’s no excuse for languishing in it and letting it affect your entire family.”

Marriages that struggle, she says, have a high proportion of people with personality disorders, such as antisocial personality disorder, narcissism, borderline personality disorder and obsessive-compulsive disorder. “If you have a personality disorder, it will always exist and is not fixable. You can manage it if you try real hard, however, one of the biggest problems with a personality disorder is that those people believe there is nothing wrong with them.”

She discusses what she calls the three marital felonies: adultery, abuse

and addiction. “I see all of those a lot in my work. Marriages have real problems, but 75% of marriages survive infidelity.”

Individuals with an addiction will most likely have to seek help to recover, like a 12-step program and counseling, she says. And abuse in a marriage should be taken “extremely seriously.”

“The odds of a person that is abusive changing are so miniscule, that you could almost say, they won’t change. And, it’s because most people who are abusive have a personality disorder and those people don’t change. They don’t accept responsibility and they are exceedingly immature, controlling usually. I tell a lot of people you really need to think long and hard about whether you want to stay with somebody who abuses you, that’s not going to change. They may verbally abuse you, emotionally abuse you, shove you or whatever, or maybe they never laid a hand on you, but we know that a person who emotionally or verbally abuses you, they are absolutely capable of physically abusing you, even killing you.”

WHAT MAKES A GOOD SPOUSE, A HEALTHY MARRIAGE?

Whetstone says being a good spouse is about making time for the marriage and knowing what makes your spouse feel loved.

“Don’t waste your time doing the things that don’t make them feel loved by you. Do the things that do make them feel loved and it keeps their heart singing for you, it keeps the fire stoked. But if you just get busy with your career, your kids and your chores and you don’t tend to your marriage, it will absolutely begin to die and it will go from, let’s say, the summer, where it’s all warm, to the wintertime, where it’s cold and distant.”

Despite all the difficulties that can occur in a marriage, she says 70% of those in crisis survive. “I have found that couples need to be able to tell themselves, ‘I did everything I could to save my marriage,’ before they opt for divorce. This process gives them that peace of mind that they did everything they could, whether they reconcile, separate or divorce.”

“I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage” provides worksheets and the Managed Separation agreement template, which Dr. Whetstone created. It is available on Amazon in paperback, Kindle and Audiobook. FBN

For more insight from marriage and family therapist Dr. Becky Whetstone, watch Zonie Living and hear from America’s Marriage Crisis Counselor in person at starworldwidenetworks.com/shows/ bonnie-stevens.

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Email: Troy@flagstaffbusinessnews.com www.flagstaffbusinessnews.com

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Betsey Bruner, Sue Marceau, Patty McCormac, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig

Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

“I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage” is available on Amazon in paperback, Kindle and Audiobook. Hear from Dr. Becky Whetstone on Zonie Living at starworldwidenetworks.com/shows/bonnie-stevens. Courtesy photo

MARRIAGE continued

infrastructure at the South Rim. All of the battery charging will be done in Williams.

The locomotive will be fitted with a derivative of lithium batteries but the exact type of and configuration has not been determined, Hadder said.

Grand Canyon Railway has relied mainly on diesel-powered locomotives since it started passenger service Sept. 17, 1989, exactly 88 years from when the first train reached the South Rim. But the company also operates a vintage steam locomotive generally on the first Saturday of each month, plus some additional dates. The steam engine is powered with recycled vegetable oil and is fondly known as the French Fry Express.

“This [electric locomotive] project will significantly reduce the already low environmental impact of visiting the Grand Canyon via rail and will provide a quieter and cleaner guest experience,” said Kevin Crosby, Xanterra director of sustainability.

The locomotive upgrade includes a regenerative braking system, which will recharge the batteries about 30% on each trip.

In addition to zero emissions, the new technology will shave expenses for fuel and maintenance.

Meanwhile, the electric locomotive will be interchangeable with a diesel locomotive, capable of carrying the same loads at the same speeds, Hadder said. The battery-powered locomotive will

be charged overnight in Williams so GCR will initially be unable to use solar panels to charge the train.

“Perhaps eventually a ground-based battery storage system can be developed that will charge during the day off of solar, and then be used to charge the battery locomotive at night,” Hadder said. “However, that is not currently on the drawing board.”

The locomotive batteries, made in the United States, will have a 12-year life span. GCR will employ a thermal management system on board that will heat or cool the batteries seasonally for optimal performance.

GCR noted that this electric locomotive project is supported by local mayors, Coconino County Supervisors, the Greater Flagstaff Chamber of Commerce and Arizona Senators Mark Kelly and Kyrsten Sinema, before she left office.

Superintendent Ed Keable of Grand

Canyon National Park said, “We greatly appreciate the Grand Canyon Railway’s efforts in helping to reduce traffic and congestion within the park.”

Last year, GCR transported a total of 178,897 northbound riders.

“The Railway continues to provide exceptional visitor services to both the park and its visitors,” Keable said. “We commend the concessioner’s commitment to continuous improvement and look forward to our continued partnership.”

GCR revived passenger service from Williams to Grand Canyon in 1991, 23 years after service was discontinued. It carried nearly 85,000 passengers in its first year and increased its passenger count to 238,000 15 years later.

The company estimates that its rail service keeps more than 60,000 vehicles out of Grand Canyon National Park, reducing traffic and emissions. FBN

When completed, the battery-electric locomotive can cover a 128-mile roundtrip between Williams and Grand Canyon on a single charge. That eliminates any need for charging infrastructure at the South Rim. All of the battery charging will be done in Williams.

STEM CELLS continued from page 18

of microneedling, which can cause microscopic tears. Microchanneling technology ensures controlled depth and consistent results without requiring deep penetration, leading to less irritation and faster healing over traditional microneedling.

When combined with clinically validated growth factor serums, microchanneling can enhance skin rejuvenation, effectively treating fine lines, scars, acne scars, hyperpigmentation and overall skin health.

CHOOSING THE RIGHT STEM CELL AND GROWTH FACTOR SERUMS

It is essential to select advanced serums that are clinically backed, bioengineered and formulated for stability and cellular repair. Prioritizing scientifically validated ingredients over trends lacking regulatory approval or long-term research ensures optimal skin health and regeneration. FBN

To schedule an appointment with Ashley Dial, visit www.etherealestheticsbyashley.glossgenius.com or call 928-864-8438. Ethereal Esthetics is located at 519 N. Leroux, Downtown Flagstaff, inside Studio Rox. Mention this article to receive 15% off your first service!

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BOOT CAMP continued from page 15

tion, encouraging participants to propose products or services that make a positive environmental impact while also being marketable.

Participants in the Innovate Green Challenge have the opportunity to win substantial cash prizes, providing crucial funding to turn their ideas into reality. The competition serves as a platform for innovators to showcase their solutions to a panel of judges composed of sustainability experts, business leaders and community stakeholders.

To support participants in refining their pitches and strengthening their business strategies, the challenge offers a series of preparatory workshops. These include sessions on legal considerations for startups, crafting an effective elevator pitch and developing a solid business model. Entrepreneurs also benefit from pitch development workshops, mock presentations and personalized feedback from mentors. The goal is to help participants present a clear, compelling case for their ideas while demonstrating the potential environmental and economic benefits.

The competition unfolds over two days, with initial pitch reviews and feedback sessions followed by formal presentations to the judging panel. Finalists present their solutions in front of an audience, highlighting their innovative approach and potential for real-world impact. Winners are selected based on the feasibility, scalability and environmental benefit of their ideas. Please submit an application before the April 7 deadline if you have a product or service that will qualify.

The Innovate Green Challenge reflects Flagstaff’s commitment to fostering a sustainable and resilient local economy. By combining environmental responsibility with business innovation, the challenge empowers local entrepreneurs to drive meaningful change while contributing to Flagstaff’s long-term sustainability goals. Interested applicants can learn more and apply online through chooseflagstaff.com. FBN

Jeff McCormick is the manager for Economic Development with City of Flagstaff. Creag Znetko is the administrator for Economic Development.

One of Grand Canyon Railway’s diesel locomotives will be converted to battery-electric power by 2027. Photo by Peter Corbett

Ashley Dial is owner, operator

esthetician of Ethereal Esthetics By Ashley. For more information and a free consultation, please visit her website or give her a call.