June 2025 by Flagstaff Business News

INSIDE THE JUNE 2025 ISSUE:

Outdoor Adventure Businesses Featured at Overland p. 3

Staging: A Beautiful Way to Present Homes p. 4

Study Says ShortTerm Rentals Support Economy p. 10

Local Brewers Boost Flagstaff as ‘Craft Beer City’

By Peter Corbett, FBN

Flagstaff’s Lumberyard Brewing Co. recently toasted its success after winning a silver award at the 2025 World Beer Cup competition in Indianapolis.

Lumberyard was recognized in May for its Railhead Red in the Extra Special Bitter Beer category. Railhead Red is known for its rich, red color with

moderate hops and a full-bodied flavor.

The name pays homage to Flagstaff’s railroad history.

“We take immense pride in this recognition and are proud to represent Flagstaff and Arizona,” said Gene Almquist, Lumberyard director of brewing.

The prestigious World Beer Cup included 8,375 entries from 49 countries with 349 awards.

Lumberyard’s silver award is just the

latest honor for Flagstaff’s craft breweries. Flagstaff’s self-proclaimed moniker of Arizona’s Leading Craft Beer City is gaining credence and national attention at a time when the industry faces challenges.

Nationally, the Brewers Association reports craft beer volume sales declined 3.9% last year from 9,700 U.S. craft breweries.

So, what’s going on with Flagstaff’s

Community Profile:

Equestrian Dr. Lauren Hall Creates Stable Foundations for Kids p. 11

Kevin Fedarko Taking Readers on ‘A Walk in the Park’ p. 12

Hopi Culture on Display at Taawaiki Inn p. 27

craft brewing market?

“I’m still trying to figure that out myself,” said Adam Harrington.

He’s a former Mother Road lead brewer who now runs High Altitude Home Brew Supply in East Flagstaff and Harrington’s Tap House with 19 taps of local brews, hard cider, meads, wine and Arizona Sake from Holbrook.

“I think a new generation coming

Skincare Entrepreneur Embraces Regional Success, Personal Freedom

After breaking from a restrictive environment, Anita Marcus flourishes, treating clients, empowering women

By Bonnie Stevens, FBN

On a clear Arizona spring morning, Anita Marcus greets clients at her Sedona office like best friends. Surrounded by sleek, high-tech skin treatment machines, the cheerful blonde radiates confidence, competence and flawless skin, a walking advertisement for her LaserGirl business.

“I love making people feel their best,” she said. “I love the magic of what the machines can accomplish. I love my clients.”

With four locations – in Sedona, Flagstaff, Cottonwood and Prescott – Marcus is fast on her way to dominating the skincare treatment space in Northern Arizona. Ten years ago, however, she could not have imagined the thriving business and rewarding life she has today.

“I was living in a high thought-control group,

isolated from friends outside the community. Advanced education wasn’t allowed. Exposure to anything beyond the organization’s strict beliefs was not acceptable. At age 40, I found myself with two teenagers, no education beyond high school and a need to break away – I could see my children were suffering.”

Leaving meant starting over. She rented out her daughter’s bedroom and turned her closet into a place for her to sleep. She relied on women’s shelters and food banks and began studying nursing.

Then came the sunburn that changed everything.

“I did a Rim-to-Rim hike through the Grand Canyon,” she said.

The sunburn was extreme, painful and damaging. She sought treatment for the sun damage, which became her introduction to

LaserGirl founder Anita Marcus has offices in Flagstaff, Sedona, Cottonwood and Prescott. “I love making people feel their best.” Photo by Bonnie Stevens

ATTENTION RUNNERS! ATTENTION RUNNERS!

JUNE 21ST

JUNE 21ST WHEELER PARK WHEELER PARK

Overland Expo West Highlights Flagstaff as Premier Outdoor Destination

By V. Ronnie Tierney, FBN

Overland Expo West, the highly-anticipated everything-you-need-for-theoutdoors tradeshow, returned to Fort Tuthill last month, attracting an estimated 28,000+ attendees.

“Flagstaff offers a unique combination of accessibility, scenic beauty and proximity to iconic overland routes throughout the Southwest,” said Overland Expo Director of Marketing Alli Jackson.

Campers, sleeping platforms, recreational vehicles, travel trailers, motorcycles, suspensions, shock absorbers, tires, outdoor gear and accessories such as coolers and portable fire pits were on display and designed to impress.

Flagstaff-based Canyon Coolers was among

the vendors showcasing their products in a rainbow of colors, including their newest V2 Outfitters line. The cooler maker has been part of the expo for more than 10 years. Founder Jason Costello said his company made record sales at this year’s expo.

“This is a fantastic benefit to the City of Flagstaff and Coconino County and a great economic benefit,” he said. “This event showcases the adventurous spirit of our community and it’s great to meet our clientele. It was another spectacular Overland Expo.”

Paul Magnum with ItstaPrivy, a portable toilet and privacy shelter system, traveled from Temecula, California. “This is our fourth year we’ve been here. It’s a really good show for us and people appreciate our product, which is a

Canyon Coolers set up camp in a big way at the expo. Photo courtesy of Amanda Drendel.

A team from KC HiLites including Cory DuBose, Jaden Laughing, Christina Luppi, Taylor Ulrich, Mark Maes, Randy Wimenta and Nick Wing promoted the popular off-road lights and hoodies.

Photo by V. Ronnie Tierney, Fresh Focuses Photography

Staging Your Home: The Secret to a Faster, More Profitable Sale

By Mary Marini, FBN

The way your home looks when it hits the market can be the difference between a quick, hassle-free sale and a long, worrisome wait. One of the most effective yet often overlooked strategies to make a sale is staging your home.

Flagstaff realtor Lori Anna Harrison, MBA, with Zion Realty, incorporates staging as part of her strategy when listing a home. She is currently working on staging the model homes at Woodshire on Oak, and says she believes it’s one of the most important things a seller can do. In fact, statistics from the National Association of Realtors show staged homes sell 88% faster and 20% more than non-staged homes. Harrison agrees, as she recently sold a home she staged for $81,000 over asking price.

“Even modest staging efforts, like fresh paint, updated lighting or neutral décor, can yield thousands more at closing,” said Harrison.

Staging is more than just cleaning up or rearranging furniture, yet it doesn’t require a full remodel or expensive furniture. It’s a deliberate effort to present your home in the best possible

light so potential buyers can see themselves living there. Sometimes, a lot of cleaning, rearranging furniture and a few thoughtful touches are all it takes to freshen up the home and shift the perception from “this house is nice” to “this is the one.”

“I personally can always work with something they have. I put a new comforter on the bed, new art above the headboard,” said Harrison. “I have a storage unit filled with sofas, chairs, rugs, coffee tables, side tables, throw pillows – just about everything – that I can use to spruce up a home.”

Here are some strategic enhancements that a typical staging process includes:

Decluttering and depersonalizing:

Removing personal items, excess furniture and visual clutter allows the space to feel open and neutral. This includes removing family photos, the many shampoo bottles in the shower, and clearing off the kitchen counters.

Furniture placement: Arranging furniture to maximize flow and emphasize square footage. Harrison recommends putting some furniture in a storage unit to make it appear like you have more space.

Lighting and color: Brightening up rooms with natural light, updated fixtures or lighter paint colors. Harrison suggests using all warm light bulbs. Accessories and accents: Adding throw pillows, rugs, plants, or artwork to give each room a fresh, finished look.

Curb appeal: Making sure the outside of your home is just as polished as the interior. Harrison says it’s important to have clean landscaping, a welcoming entryway with fresh flowers and pots (when in season), a new front doormat, and a tidy exterior.

Forget the old “trick” of baking chocolate chip cookies before a showing to make the house smell warm and inviting. Harrison has a recommendation she thinks is better. “People don’t realize their house smells like a pet or last night’s dinner. Using a nice cleaning scent like Fabuloso is truly one of the best things you can do. It just smells so fresh.”

When it comes to vacant homes, full staging may be well worth the investment. Empty rooms can feel smaller and less inviting. Staged homes photograph better, too, which is critical in a market where many buyers begin their search online.

“It helps buyers visualize space when there is something in there,” said Harrison.

You don’t need a designer’s eye to stage effectively, although hiring a professional stager can be a wise investment. Many stagers offer consultations or partial staging services to keep costs reasonable. Even a one-hour walkthrough with tips on furniture arrangement, color choices, and accessories can make a big difference.

If you are staging on your own, start

by focusing on the rooms that matter most: the living room, kitchen, primary bedroom and bathrooms, suggests Harrison. These spaces tend to have the biggest impact on buyers and influence how the rest of the home is perceived. In the end, staging is about helping buyers see the full potential of your home – often in ways they wouldn’t on their own. And it may just be the competitive edge that gets your home sold faster – and at a price you’ll feel good about. FBN

This model home at WoodShire on Oak in Flagstaff was staged by Lori Anna Harrison. Photo courtesy of photographer Shane Brandolini

FireFlight Ready to Soar

By Bonnie Stevens, FBN

As temperatures continue to heat up Arizona’s forested landscapes, FireFlight, an innovative tech startup specializing in wildfire risk management and artificial intelligence business solutions, is assessing homes, businesses and neighborhoods with the use of drones to create wildfire protection plans.

Founder Ariel Strong, along with Creag Znetko and Jeff McCormick with the City of Flagstaff and Aspen Poturalski from Moonshot, celebrated the grand opening of FireFlight with a ribbon cutting ceremony Wednesday, May 28, on the Moonshot Flagstaff campus.

With a background in computer software and wildland and structural firefighting, Strong, a former member of the Parks-Bellemont Fire Department (2002- 2006), pitched the need for FireFlight to the City of Flagstaff last year in its Innovate Green Challenge.

“I’m in a unique position to put together a company that does this,” she said. “Drones provide a great view of the landscape – a bigger perspective than from the ground – so, you get

a sense of where fire is most apt to approach and you can see who is at higher risk.”

Taking second place in the entrepreneurial competition, Strong received a $10,000 grant from the city. “That was a major boost for the new business and allowed me to get some additional training,” she said. “It enabled me to become a National Fire Protection Association Certified Wildfire Mitigation Specialist (CWMS).” She is currently one of only two people with that certification in Arizona.

The FireFlight office is located in the Moonshot Flagstaff business incubator on Gemini Drive. “The advantage of being in the incubator is really about the connections. We are constantly in contact with other entrepreneurs in that supportive and collaborative environment.”

Strong offers free educational presentations about wildfire and provides steps that homeowners, businesses and neighborhoods can take to minimize their fire risk. For more information, visit https://www.fireflight.pro or contact Strong at FireFlight at ariel@ fireflight.pro. FBN

Cutting-Edge Shoulder Surgery Now Available in Northern Arizona

Northern Arizona Orthopaedics (NAO) and Dr. Yuri Lewicky are among a select few in the world offering an innovative all-arthroscopic shoulder reconstruction using donated bone and cartilage. This advanced procedure—Arthroscopic Distal Tibial Allograft Bone Augmentation with Cerclage Fixation—rebuilds the shoulder socket using the end of a donor shin bone, eliminating the need for metal implants or harvesting the patient’s own bone.

Ideal for patients with severe glenoid bone loss and chronic shoulder instability, this minimally invasive technique uses a tensioned suture-based fixation, preserving natural anatomy while reducing recovery time and complications.

“This groundbreaking procedure offers new hope for patients needing more than traditional surgical options,” says Dr. Lewicky, shoulder specialist at NAO.

Northern Arizona Orthopaedics

With locations in Flagstaff, Prescott Valley, and the White Mountains, NAO provides comprehensive orthopedic care with over 50 years of trusted experience.

Dr. Yuri Lewicky at Northern Arizona Orthopaedics (NAO)

City of Flagstaff, Moonshot and FireFlight combine efforts to minimize fire risk. Creag Znetko and Jeff McCormick with the City of Flagstaff, FireFlight founder Ariel Strong and Moonshot’s Aspen Poturalski marked the grand opening of the new high-tech startup with a ribbon cutting ceremony last month. Courtesy photo

Northern Arizona Healthcare Announces DAISY Award Winners

The DAISY Award is a quarterly, national recognition honoring nursing staff who go above and beyond when caring for patients. These outstanding nurses reflect Northern Arizona Healthcare's values and mission of Improving Health, Healing People.

Congratulations to the latest winners from Flagstaff Medical Center! Read what patients and colleagues shared when nominating them:

Tara Brown, RN

"Cancer, surgeries and tests have had me late for work and, ultimately, out of work. After a lot of stressful back-and-forth with my insurance company, Tara helped me complete my forms and fax it all back. The insurance company assured me that everything was correct and complete. I will be forever grateful!”

Elizabeth Caccavale, RN

“Pediatrics had a child with a MIC-KEY button (a type of feeding tube) who needed his feeds. Elizabeth had the set we needed and offered to let the patient have it. She was leaving town at the time she got the call, and she turned around anyway to make sure our patient got what he needed right away. Elizabeth made a tangible impact for this child.”

Lane Gehl, RN

"One evening, my patient's family member was struggling to find a way back to his hotel. Without hesitation, Lane was able to help him, even though he had already clocked out for the day. His selfless act showed how truly dedicated and caring he is."

Olivia Wadman, RN

"Olivia made an immediate and profound impact on my recovery. I was in a difficult place, physically, mentally and emotionally. Olivia's compassion and attentiveness made all the difference. Even at my discharge, Olivia continued to guide me, showing that her commitment didn't end there.”

NAH colleagues and patients can visit http://nahealth.care/daisy-nomination or scan the QR code to submit nominations for the DAISY Award and honor nurses who go above and beyond when providing patient care. The NAH DAISY Award Committee, which is comprised of office coordinators, directors and managers, reviews nominations and selects winners each quarter. The DAISY Award is recognized by the national DAISY Foundation and winners receive the benefits of being a DAISY Award Honoree.

Business

Sweet Ambitions: Tulio Crepes Owner Offers a Taste of Mexico

Ariana Landaverde is the women behind the desserts

By V. Ronnie Tierney, FBN

While looking for a job and going to school at Northern Arizona University (NAU), Ariana Landaverde felt she had one option: to open her own business.

“When I decided to attend school here there weren’t that many jobs available, so with the support of my mom and boyfriend, I opened Tulio Crepes,” said Landaverde. “Since Flagstaff is a college town, I thought it would be good to offer a snack or dessert establishment.”

Landaverde says it hasn’t been easy, but hard work is what defines her. “I never give up, no matter how hard the task is. It may take a long time, but I will finish.”

Born in Mexico City, Landaverde was raised in Sedona and eventually moved to Cottonwood where she now resides. “We went to Big Park Community School in the Village of Oak Creek where we lived. The school is now closed but it was a great school.”

A big step after high school was moving to San Jose to attend Evergreen Valley College and work toward her bachelor’s degree. “I packed up my car and off I went. I didn’t know anyone there.”

Spending most of four years in San Jose, Landaverde worked in a country club restaurant as a bartender and also as a caterer for private parties. “Education is really important to me to support my goal of becoming an entrepreneur and making a living.”

In 2018, Landaverde was living in Cottonwood and commuting to Flagstaff to attend NAU. Her education took a pause when her father died from COVID. “My mom wanted me to live with her during this hard time to help raise my younger sister.”

She plans to return to school next semester to finish her bachelor’s degree and work toward a master’s degree in dosimetry, developing optimal radiation treatment plans for cancer patients. “I don’t know how long it will take me, but I know I’m going to do it.”

Today, Landaverde serves up crepes at her shop in the Greenlaw Shopping Center. “I thought about opening a business in Sedona but Flagstaff has the college element, which I think is a good market.”

She features traditional Mexican desserts and decadent crepes using mangos, strawberries, jicama, bananas and pineapple. She also offers healthy smoothies and juices with combinations of cucumber, lime and beets.

“Every time I visit Flagstaff, I take time to stop in at Tulio Crepes,” said Rachel Reams of Cottonwood. “My favorite is the Elote in a cup and fresas con crema. The atmosphere is very welcoming, clean and organized and the yummy food keeps me coming back.”

Another favorite is Mongoniada, a mango smoothie with Tajin chili powder and mounds of fresh cubed mango on top. Her decadent crepes are filled with ice cream, fruit and toppings. Her Elote Preparado is corn on the cob with toppings.

“Our corn is shipped from Mexico,” said Landaverde. “There really isn’t

another place in Flagstaff that has these traditional Mexican goodies.”

Landaverde’s sister, Alma, a student at the University of Arizona, promotes Tulio Crepes with videos and photos. Her younger sister, Laura, also helps at the business. “I love having her here and our customers really like her, too.”

FBN

Tulio Crepes is open from 2 p.m.-8 p.m., every day except Tuesday and Friday, at 2623 East 7th Avenue. For more information, call 928-451-1333.

Tulio Crepes’ best seller is the Oreo Fantasy Crepe, intended for sharing.

Tulio Crepes is a family affair, as Landaverde has help from her sisters. Little sister Laura enjoys greeting customers at the restaurant.

Tulio Crepes owner Ariana Landaverde serves traditional Mexican favorites like Mongoniada, a mango smoothie with chili powder.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

Named among the Most Trustworthy Companies in America

APS was recently named to Newsweek’s 2024 list of Most Trustworthy Companies in America. We are grateful for the privilege to serve you and the opportunity to earn your trust. As our state continues to experience unprecedented growth, we’re ready to invest in Arizona’s future with a focus on reliability and keeping bills as low as possible for our customers. We take seriously our responsibility to power your lives and thank you for your trust in us.

Study Shows Short-Term Rentals Boost Yavapai County Economy

Findings dispel housing concerns, urge focus on development, not restrictions

By Heidi Dahms Foster, FBN

Following the rise in popularity of short-term rentals, communities across Yavapai County have targeted various legislative policies to restrict and limit the use of private property for short-term vacation rental purposes. In early May, the Prescott Area Association of REALTORS presented the results of an Economic Impact Study on Short Term Rentals (STRs) in Yavapai County. The purpose of the study, commissioned by the Sedona Verde Valley Association of REALTORS, examines the impact of STRs on local economies, workforce housing and property regulations.

Sedona Verde Valley Association of REALTORS’ Government Affairs Director Jack Greacen provided a comprehensive overview of the data collected and answered audience questions during presentations this spring in Sedona and Prescott Valley. Although shortterm rentals are often blamed for perceived local housing challenges, Greacen presented evidence of the true influence of short-term rentals in the county and how they contribute to the greater local economy.

Greacen is the founding partner and CEO of AEG Policy Advisors, a consulting firm based out of Tucson. For the past two and half years, he said, he has talked about short-term rentals across the country, where many communities are experiencing the same issues as Yavapai County.

While county residents are eager to preserve the unique character of their communities, Greacen said it’s important to recognize the necessity of adapting to market realities and the needs of these communities as it applies to STRs.

“It has been a very interesting and educational exercise,” he said. “Not just understanding how our economy has changed over the last 20 years, but more importantly, what has changed our marketplace, particularly for realtors. It’s important that everybody understands this, because it tells the story of where we’re going.”

Communities are building homes at rates lower than those of the 1990s, 1970s, or even pre-1940, Greacen said, severely limiting housing availability.

“Most communities now are at develop-

Findings from the Economic Impact Study on Short Term Rentals (STRs) in Yavapai County reveal that short-term rentals like this one in the Village of Oak Creek support nearly 5,000 jobs and bring an estimated $131 million to the region from visitor spending on local food and beverage services alone.

Photo by Bonnie Stevens

Jack Greacen, government affairs director for the Sedona Verde Valley Association of REALTORS, shared findings from a recent study dispelling the common myth about short-term rental properties taking away from workforce housing and revealing their positive economic impact on the region. Photo by Heidi Dahms-Foster

// COMMUNITY PROFILE // BY

BETSEY BRUNER, FBN

Lauren Hall Builds Stable Foundations for Children and Young Adults

Flagstaff therapist merges clinical expertise and equine therapy to create healing in motion

What began as a vision for a unique therapy experience has grown into one of Northern Arizona’s most specialized pediatric therapy clinics. Dr. Lauren Hall, OTD, OTR/L, a Flagstaff-based occupational therapist, is the founder and owner of Stable Foundations Therapy, a business that merges her clinical training with her lifelong love of animals –especially horses.

Established in 2020, SFT offers occupational and speech therapy services in East Flagstaff, operating with a distinct approach: the incorporation of horses in treatment sessions, also known as hippotherapy. For young people with developmental delays, neurological disorders or sensory challenges, hippotherapy can unlock progress where more traditional methods have failed, she says, significantly improving their physical and cognitive function.

“Horses are the closest thing to mag-

ic that we have, except it is scientifically backed as to why they are so amazing,” said Dr. Hall. “Horse hips mimic human hips. When you put a kiddo who is non-ambulatory on a horse, their muscles are getting all the same input as if they were walking themselves. In fact, 30 minutes on a horse is equivalent to 3,000 human steps. Thirty minutes on a horse also equals 3,000 motor neurons firing in your brain, just from riding. When we pair that with skilled, therapeutic activities, we see some amazing results!”

Since the start of SFT, more than 130 clients have benefited from working with six different highly trained horses.

“The horses are the foundation of what we do and help break the ice and increase motivation for our clients,” she explained. “We work with kids from age 2 to about 26, though we have worked with a few adults as well. We

Continued on page 39

Stable Foundations Therapy founder and occupational therapist Dr. Lauren Hall works with six highly trained horses in her practice. “Horse hips mimic human hips. When you put a kiddo who is non-ambulatory on a horse, their muscles are getting all the same input as if they were walking themselves,” she said. Photo by V. Ronnie Tierney at Fresh Focuses Photography

‘A Walk in the Park’ with Bestselling Author Kevin Fedarko

Grand Canyon trek describes natural beauty, inspires conservation

By V. Ronnie Tierney, FBN

Sharing stories and insights from his latest book, “A Walk in the Park,” New York Times bestselling author and outdoor adventurer Kevin Fedarko captivated the audience at the Grand Canyon Visitor Theater in late April, during an event hosted by the Grand Canyon Conservancy (GCC).

“A Walk in The Park” is an authentically personal account of Fedarko’s challenging and at times brutal 750mile hike through the Grand Canyon with award-winning photographer, filmmaker and author Peter McBride.

Subtitled “The True Story of a Spectacular Misadventure in the Grand Canyon,” Fedarko’s foreword to his latest book reads, “Two friends, zero preparation, one dream: A 750-mile odyssey, on foot, through the heart of America’s most magnificent national

park and the grandest wilderness on earth.”

Fedarko, a Flagstaff resident and former senior editor of Outside Magazine and writer for National Geographic, also authored the bestseller “The Emerald Mile.” His work has appeared in The New York Times, Esquire magazine and many other publications.

“It’s always a pleasure to visit the Grand Canyon, but it’s a particular honor to come up at the invitation of the Grand Canyon Conservancy to speak about the wonders of one of the most iconic landscapes and one of the most magnificent National Parks in America,” he said.

During the presentation, an audience member wondered who was most instrumental in enabling Fedarko and McBride to complete their journey? Fedarko’s answer: Rich Rudow.

“Rich is one of the most experienced hikers and modern-day explorers the Grand Canyon has ever seen. He also has a terrible and well-deserved reputation for taking people who are dumb enough to go

Kevin Fedarko visits with Grand Canyon resident Laura Drabant after the presentation. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Goettl's

Banking on the Grand Canyon

Businesspeople, residents and local leaders gathered in Tusayan, Wednesday, May 21, to discuss the return of banking services to the Grand Canyon. Pinnacle Bank Regional President Greg Behn and other bank representatives hosted the gathering to explore banking options with the community, including opening a branch in the rural town near the South Rim and installing ATM Live services, which would allow customers to speak with a teller virtually. The initiative aims to improve financial accessibility for the underserved Northern Arizona area that has been without banking access for three years. Residents of Tusayan and surrounding municipalities currently drive more than an hour to Flagstaff to make basic bank transactions. FBN

Since 2006

BY BONNIE STEVENS, FBN

Do You Have a Blue Zone Career?

We hear so much about communities where people live long, healthy, happy lives. The world’s Blue Zones have been studied repeatedly with findings suggesting we eat more fish, walk and bike whenever we can and meditate a lot. But clearly, whether you are working fewer hours in Oslo or eating kimchee in Seoul, the kind of work you do also plays a role.

In the article, “Life Expectancy by Profession,” Life Expectancy Calculator states that although there is no data to suggest definitively which profession has the longest life expectancy, it does infer that certain groups of workers have a better chance at living a longer life.

“For instance, white-collar workers have longer life expectancies than blue-collar workers, writes Bloomberg, and that life-expectancy gap is continuing to get larger.”

Higher-earning workers live longer than lower-income workers, “…men in the top 1% of wealth live almost 15 years longer than men in the bottom 1%, according to CNN.”

And it confirms that a high-stress

profession can kill us, eventually, shortening our life “by as much as 33 years.” Yikes!

The website refers to a list of the least stressful jobs identified by

Business News Daily. Among the top 10 least stressful jobs are: audiologist, tenured university professor, jeweler and massage therapist.

Not necessarily surprising news,

clude first responders, pilots and taxi drivers, of course. But right in there alongside these jobs are broadcasters, event coordinators, reporters and public relations executives! Double Yikes!

I’d rather be surprised, but if you want to take a short quiz to estimate your life expectancy – go to lifeexpectancycalculator.com.

If you want to improve your chances for a long life, quit smoking and your high-stress job, lose weight, move to Hong Kong and start making necklaces out of beads. FBN

but how about this – Business News Daily also lists the most stressful jobs, which have the potential to shorten our life expectancy. These in-

and public relations consultant. She can be reached at bonnie.stevens@gmail.com.

Bonnie Stevens is the editor of QCBN. She is a career journalist

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// MAYOR’S ADDRESS // BY BECKY DAGGETT

Participating in Flagstaff’s Evolution

Among the many things I love about Flagstaff and that I think make this a special place to live are all the opportunities to be involved with its evolution. Most walks in the city limits will take you past a utility cabinet wrapped with art, a mural, a community garden, a sculpture or perhaps even a giant chessboard. If you enjoy this art or a stroll along a litter-free trail or cleared sidewalk in winter, consider

//

becoming one of the people who make this happen.

Some of this art and these gardens originated with Beautification in Action Grants which any resident, group, school or business can apply for. Grants of up to $7,500 are available and applications are accepted on Sept. 15 and March 15 annually. Some examples you might have seen include Celebrating African Americans mural by Chip Thomas

We also have many opportunities to help keep our neighborhoods, trails, parks and streets litterfree and our sidewalks cleared of snow. Flagstaff’s Community Stewards Program is driven by the Sustainability Division and offers all residents and groups opportunities to get involved in this important work, maintaining a list of areas available for you to “adopt.” Stream Stewards work in Flagstaff’s waterways to remove excess brush and any trash, providing flood mitigation.

(Jetsonorama) and Kill Joy on the Southside; a mural at Willow Bend Environmental Education Center by Robert Chambers; Approaching Nankoweap utility cabinet artwrap by Bruce Aiken in the alley across Aspen Avenue from Heritage Square; and a public garden at Puente De Hozho Elementary School.

The city and the county recently held a ribbon cutting ceremony for the Multicultural County Park Sculpture Exhibition at the Elizabeth “Liz” C. Archuleta County Park on Sawmill Road. This annual project grew from an idea the Indigenous Circle of Flagstaff had and the current largescale sculptures will be available for viewing through March 15, 2026.

We’re all eagerly awaiting the opening of Mountain Line’s new Downtown Connection Center on West Phoenix Avenue between South Milton Road and South Mikes Pike. When it’s complete, we’ll all get to enjoy some extraordinary public art when hopping on or off a bus or just walking through the area.

There’s currently an open call to artists to create 3D art for the Switzer Canyon roundabout and the applica-

tion deadline is July 1 of this year.

For a downloadable map of the city’s public art or for information on how to apply for any upcoming grant opportunities or to serve on a public art panel, visit the city’s website at https://www.flagstaff.az.gov/4411/ Public-Art-Beautification-Opportunities.

If you’d like information about the Beautification & Public Art Commission, visit https://www.flagstaff. az.gov/2780/Beautification-Public-Art-Commission.

Thank you to Flagstaff voters for passing the renewal of the Bed, Board and Beverage tax last year, as we enjoy the murals, sculptures, utility box art wraps and gardens because of it!

We also have many opportunities to help keep our neighborhoods, trails, parks and streets litter-free and our sidewalks cleared of snow.

Flagstaff’s Community Stewards Program is driven by the Sustainability Division and offers all residents and groups opportunities to get involved in this important work, maintaining a list of areas available for you

to “adopt.” Stream Stewards work in Flagstaff’s waterways to remove excess brush and any trash, providing flood mitigation.

Many Flagstaff seniors and individuals living with disabilities find it challenging to keep the sidewalks in front of their homes cleared after each snowstorm. Snow-choked sidewalks can be dangerous and severely limit everyone’s ability to stay active in winter. If you’ve got a way to remove snow and the transportation to get around, why not consider becoming a Snow Hero? You’ll be matched with a person who needs your help and asked to assist within 48 hours of the most recent snowfall. What a great effort with which to get your business, organization or church involved! FBN

For information on how to volunteer for any of these efforts, visit https://www. flagstaff.az.gov/3261/Community-Stewards-Program.

With Live Entertainment by Aaron White

Becky Daggett is the mayor of Flagstaff.

Every day, prepared.

Wildfire preparation helps to protect you, the community and first responders.

Providing you safe, reliable energy is our top priority. That’s why we work year-round to prepare for wildfires. During elevated fire conditions, power outages may be extended until crews can perform visual inspections of lines and remove any potential hazards that could pose a fire risk. In the event of a wildfire or extreme wildfire risk, power lines may be temporarily taken out of service to protect your community and firefighters. Working together, we can be prepared. Here are some things you can do to be ready for wildfire season.

• Keep grass, weeds, trees and shrubs trimmed. Dispose of trimmings and trash properly.

• Get emergency alerts through local resources and visit ein.az.gov to create an emergency preparedness plan. Visit your county’s website to get important information for your area.

• We care about your safety and want to keep you informed with alerts if there’s an outage in your area. You can help us by making sure your contact information is up to date. Learn more about managing your alert preferences at aps.com/alerts

• Have flashlights, batteries, a portable cell phone charger and water handy. Please visit aps.com/wildfiresafety for more information.

Downtown Flagstaff Dons Blue and Gold as NAU Celebrates Grads, Community Champions

By José Luis Cruz Rivera

The days before, during and after commencement are always inspiring and joyful and local businesses have always joined in the celebration. But this spring, something extra special happened in downtown Flagstaff. As approximately 5,700 graduates prepared to celebrate with thousands of friends and family, a large “Congrats Jacks” banner was up on display in Heritage Square and blue and gold ribbons and streamers adorned light poles throughout the vibrant downtown district.

Thank you, Flagstaff for the incredible show of support for our graduates and their families –demonstrating that they are welcome, and that the Flagstaff community was celebrating with them.

My utmost thanks to the Flagstaff Downtown Business Alliance

Executive Director Hunter Hebert and board of directors’ member John Van Landingham with the Old Town Shops, City of Flagstaff Vice Mayor Miranda Sweet and Community Investment Director Dave McIntire, as

well as our own community relations team for showcasing Lumberjack pride throughout our celebratory commencement season.

Another special part of commencement this year was our awarding of honorary doctorates to recognize the contributions of members of our Flagstaff community for their contributions to education, public service and community well-being.

These individuals have shaped our communities and our state for the better and their lives and work embody the mission and values of NAU:

DEBORAH HARRIS

Deborah’s name is synonymous with service – to NAU, to Flagstaff and to the greater good. Throughout her 30 years in Flagstaff, Deborah has served on the Flagstaff Unified School District Board, including two years as president, and has contributed her leadership to organizations such as United Way, the Coconino County African Diaspora Advisory Council, the Flagstaff Police Department Citizen Liaison Committee, the Flagstaff Symphony, and the Southside

Continued on page 35

This large “Congrats Jacks” banner was on display in Heritage Square last month to celebrate the 5,700 Northern Arizona University graduates. Courtesy photo

Northern Arizona Healthcare Announces Sunshine Award Winners

The Sunshine Award is a quarterly recognition honoring non-nursing staff who go above and beyond when caring for patients. It shines a light on compassionate colleagues who reflect Northern Arizona Healthcare’s values and mission of Improving Health, Healing People.

Congratulations to the latest winners from Flagstaff Medical Center! Read what colleagues shared when nominating them:

Jacob Carmean Emergency Department Concierge

“Jake goes above and beyond on a daily basis. He ensures patients' needs are met, making them more comfortable and updating them with information. We are so grateful to have someone that shares our core value of Being Better Together."

Tanner Graham Patient Care Technician

“Tanner took a patient for several walks during the course of a 12-hour shift. Toward the end of the day, the patient relaxed and was no longer anxious. Tanner's actions made this patient happier and safer."

Helen Levathes Care Coordination Social Worker

“Helen is an amazing social worker. She helps with some of the most complex social situations and difficult discharge plans. She is always thorough and has a huge heart for her patients."

Rebecca Lightner Speech Pathologist

“Pediatrics had a child with a MIC-KEY button (a type of feeding tube) who needed his feeds. We reached out to Rebecca and she left work to go pick it up and delivered it to the unit. She made a tangible impact for this child."

Donald Rodrigue Director of Biomedical Services

“Don continues to demonstrate his deep dedication and commitment to supporting the care we deliver. It's worth noting that his team operates with the very same mindset as they prioritize safe and timely care, above all else."

Thelma Ryan Patient Access Representative

“Due to Thelma's quick recognition of an emergency situation, a patient was able to receive treatment and medication that promptly treated his stroke symptoms and improved his chance for a full recovery."

Patients, families and colleagues can submit nominations for the Sunshine Award.

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Assistance League of Flagstaff Becomes Cedar Closet of Flagstaff

By Lynn Timmons Edwards

The members of the Assistance League of Flagstaff (ALF) are pleased to announce they are now a newly independent non-profit organization with the brand-new name of Cedar Closet of Flagstaff, effective June 1, 2025.

ALF was established in Flagstaff in 1978 as a chapter within the National Assistance League. While our name has changed, our volunteers will continue to support the most vulnerable within the Flagstaff community and will continue to manage the Cedar Closet Thrift Store, consistent winner of the Arizona Daily Sun Best of Flagstaff award.

ALF 2024-25 President Francie Buttrey led the organization during the transition year and with total transparency, educating the nearly 100 members about the new fees being required by the National Assistance League. The board researched and weighed the pros and cons that led to a vote by the membership to disaffiliate effective May 31, 2025.

“The new national Memorandum of Affiliation was much more restrictive than the previous one, and we were concerned that once we signed the new agreement, it would be difficult to leave. We also realized that we did not utilize any of the services that the national organization provided. As a small chapter, we just didn’t need what they had to offer.

Buttrey described the business challenges of the disaffiliation, including establishing a new logo and website, updating all marketing materials, attorney fees and all of the legalities of establishing a separate not-for-profit agency.

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“It was a team effort of the board and the membership. We were one of five chapters in Arizona to disaffiliate,” said Buttrey. “All five chapters in Arizona chose to leave the national organization. Some of the larger chapters were tremendously generous in providing information such as which attorney to use, different marketing firms and an actual spreadsheet of the tasks needed to complete this process. Anytime we had a question, we could email or text and one of the chapters would be able to help. We have developed quite a relationship with our ‘sister chapters’ and we plan to continue to foster those relationships. In the end, the excitement of our members says it all! We can continue funding our eight philanthropic programs through the sales at our thrift store. Now that we are no longer affiliated with a national organization, all our money stays in the community of Flagstaff.”

Our philanthropic programs such as

School Clothes for Kids, Kiddie Closet and Thrift Store Vouchers, to name a few, provide goods and services to individuals and families through our partnership with community agencies such as Sharon’s Manor, The State Veterans Home, Flagstaff Unified School District and Flagstaff Shelter Services, among others. It is through sales generated at the store, private donations and fundraising events that we can fund our eight community-based programs.

Newly elected President Gaye Knight shared, “We are delighted that this change allows us to provide maximum funding to our programs. Our mission of volunteers supporting our community with compassion, commitment, and caring lives on.”

The Cedar Closet, located at 2919 N. West Street in the Sunnyside neighborhood, partnered in 2024 with local artist Joel Geist to unveil the public mural “Bee Generous” on the north wall of the building facing our parking lot. The City of Flagstaff provided a beautification grant to make the work possible.

“Bee Generous” signifies the energy of the more than 90 members who donate more than $35,000 a month in volunteer labor at the store, deliver goods and services to our partners, and directly serve customers using our Thrift Store Voucher program.

A fundraising concert to support the Cedar Closet of Flagstaff and its eight charitable programs is scheduled for 3 p.m., Sunday, July 6, as the Flagstaff Shakespeare Festival kicks off a cabaret series in the newly acquired Beaver Street Theatre. Songs from artists like Blake Shelton and Toby Keith as well as a Tribute to Johnny Cash will be sung by Stephen Edwards. Edwards is a bass-baritone, Northern Arizona University graduate who has performed several concerts in Flagstaff, including at the Episcopal Church of the Epiphany with Charly Spining. For more information, visit www.flagshakes.org. FBN

The Cedar Closet Thrift Store is open 10 a.m.-2 p.m., Thursday through Saturday. We also accept donations on Mondays.

Follow us on social media: www.cedarclosetflag. com, and on Facebook (www.facebook.com/CedarClosetFlag/). We also encourage you to sign up for our Friends of the Cedar Closet email list, which you can join during any store visit or by sending a note to CedarClosetFlag@gmail.com.

Lynn Timmons Edwards is a volunteer with the Cedar Closet of Flagstaff.

Supporting Northern Arizonans’ Mental Health

By Devon Forrest

School’s out for summer and for many it’s time for travel and relaxation. But for those of us at The Guidance Center, we’re reinforcing our commitment to being available for those who need us.

You may be familiar with the statistic that one in five Americans faces a diagnosable mental illness. Even more will experience some type of mental health crisis. These experiences affect our businesses, our families and friends, our neighbors and, often, ourselves. At The Guidance Center, we provide comprehensive interven-

tion, treatment and support aimed at improving the mental health of the Northern Arizona community. We know that by focusing on improving individual mental well-being, we are helping to support the health of the entire region.

When friends, loved ones or employees living with serious mental illnesses require additional support, our intensive outpatient programs and residential treatment facilities are available to provide it. We also provide 24-hour crisis stabilization and observation services to ensure immediate support when it’s needed most. If hospitalization is needed, we offer

We encourage community members experiencing changes in their own mental or behavioral health to participate in an assessment at our Flagstaff campus. The Guidance Center’s dedicated teams are eager to work with individuals to determine which services align best with their needs, ensuring personalized, patient-centered support.

voluntary psychiatric hospitalization services, which can be followed by access to our full spectrum of outpatient services designed to support ongoing improvement to a patient’s mental health.

Our commitment to the community extends to families facing mental health-related emergencies. The Children’s Studio at The Guidance Center provides essential services for youth and families, supported by a team of board-certified child and adolescent psychiatrists, psychologists, therapists and care managers. This continuum of care includes diagnosis and treatment options for autism spectrum disorder, cognitive behavioral therapy and various school-based programs.

Additionally, we recognize the critical need for support for individuals living with substance use disorders. Our inpatient and outpatient programs, including a new intensive outpatient treatment program, are designed to foster resilience, empowering individuals to make meaningful changes in their lives. Our compassionate and knowledgeable team is dedicated to helping community members navigate their recovery journeys from addiction.

For more than 56 years, The Guidance Center has adapted to meet the evolving needs of Northern Arizona. I am so proud of our incredible staff and specialized providers; they drive our mission forward each day. We stand ready to support individuals and families through everyday mental health challenges or acute, mental health crisis events. We are here when you need us. FBN

Devon Forrest is the CEO of The Guidance Center, located at 2187 N. Vickey St., in Flagstaff.

Shrubs: Your Garden’s Unsung Hero

By Misti Warner-Andersen

While trees, annuals and perennials all have their place in your garden, today I want to shine a light on an often-overlooked part of your outdoor landscape: the modest, yet marvelous shrub.

Technically, shrubs are small- to medium-sized perennial woody plants with persistent woody stems above the ground. They are different from trees because of their shorter stature and multiple stems.

Aesthetically, they are amazingly diverse. They are large enough to provide mass, structure and texture, yet can fit into places where trees cannot. They also come in endless varieties: leaves can be broad or needle-like, some have ornamental flowers and others feature colorful berries.

They also can be deciduous, losing their leaves in the fall, or evergreen. Either way, their longevity adds seasonal interest, even during dormant winter months, which makes them a great investment for your home.

Growing shrubs in Northern Arizona has its challenges. We have cold, snowy weather in the winter, but we are also in an area that has persistent drought conditions. Spring winds, sudden last-spring frosts, and microcli-

flower stalks are very popular with butterflies and hummingbirds.

Boxwood is a shrub that I particularly love because of its formality and versatility. It is a broadleaf evergreen that can be sheared to a topiary and also makes a good hedge. This plant brings a nice order to a garden and looks great all winter long.

mates can make it hard to pick the right shrub for your property.

This means it’s important to understand the specific conditions of your property before you start planting. How much sunlight do you get? What kind of soil do you have – sandy, clay-like, loamy? Is there a lot of wind exposure? All of these will help you decide on the species of shrub that will work in your garden.

Another factor to consider is the role your shrub will play in your landscape. Will it be purely decorative? Is its purpose to create a living “wall” that will provide privacy or mark out the boundaries of your garden? Are you looking to attract wildlife and provide a habitat for birds and insects? Will it add to the curb appeal of your home?

Here are some of our favorite shrubs at Warner’s:

Barberry shrubs are available as deciduous or evergreen bushes. Barberry boasts of many varieties with unique leaf colors and berry hues, particularly red and burgundy.

Ninebark also comes in dramatic colors – primarily green, copper and burgundy –with little pink flowers. The plant’s leathery leaves tolerate wind and cold well, and in height it ranges from 3 to 6 feet tall.

Elderberry comes with green or burgundy foliage. There’s a lacy-leafed variety that gets very large and another one that stays upright and compact with pink clusters of flowers.

Potentilla tends to stay compact –about 3 feet high and wide – and is

great if you are looking for a deer-resistant plant. It will bloom most of the summer with lovely yellow, orange, pink or white flowers.

“Gro-low” Sumac is a super hardy shrub that is drought tolerant and gets beautiful fall colors of orange, pink and red. True to its name, this shrub grows low to the ground.

Yucca is another hardy shrub and, a plus for our region, highly drought-tolerant. It has very attractive foliage and lovely flower stalks in red or yellow.

The Butterfly Bush subshrub tends to be a late bloomer, often not pushing out new growth until very late in the spring. But once it does, its beautiful

Whether you’re looking to add structure, color, wildlife appeal or simply year-round interest to your garden, shrubs truly are the unsung heroes of the landscape. With thoughtful selection and placement, they can thrive even in Northern Arizona’s unique climate, offering beauty and function in equal measure.

So, as you plan this season’s garden, don’t overlook these hardy and versatile plants. And if you need help selecting the right shrub for your landscape, don’t hesitate to stop in at Warner’s Nursery – we’d love to help.

Happy gardening! FBN

Misti Warner-Andersen is the manager of Warner’s Nursery & Landscape Co., located at 1101 E. Butler Ave. in Flagstaff. To contact Warner’s Nursery, call 928-774-1983.

Shrubs add structure, color, wildlife appeal and interest to Northern Arizona gardens. Courtey photos

Using Virtual Reality to Manage Tinnitus

By Jeff Lane, Au.D.

The second most frequent request I receive from patients, after improved hearing, is to make their tinnitus go away. While tinnitus is not dangerous, it can certainly diminish sufferers’ quality of life. Unfortunately, there is no known cure for tinnitus. Instead, the focus is on mitigating the impact on daily life.

Studies show that amplification, sound therapy, dietary modifications and cognitive behavioral therapy (CBT) are all effective forms of tinnitus management. But are there any new tools to add to the arsenal? Perhaps! Researchers are beginning to explore the use of virtual reality (VR) in helping tinnitus patients, and the initial results are promising!

SOUND THERAPY

Sound therapy refers to the practice of having tinnitus patients listen to relaxing sounds to lessen the perceived annoyance caused by the tinnitus. Common stimuli can include white noise and nature sounds, such as waves. They are often presented through hearing aids. The stimulus sound masks the tinnitus; the brain focuses on the stimuli, rather than the bothersome tinnitus. It’s similar to putting on your headphones while trying to complete an assignment so you are not distracted by the noises around you. Sound therapy also promotes relaxation, which has been shown to reduce the perceived loudness of tinnitus.

Recently, researchers have looked to fractal tones for use in sound therapy. Fractal tones sound like wind chimes or singing bowls, which most people

When hearing the words virtual reality, most people likely imagine video games or online communities. However, studies have shown it to be useful in the medical field as well. It can be used to help manage acute and chronic pain. It can also help with mental health conditions such as anxiety.

find inherently relaxing. However, their real benefit is their unpredictability. Because they do not follow a predictable pattern, the listener listens more passively, which promotes a more relaxed emotional state. Studies have shown that fractal tones can be as or more effective than other types of sound.

VIRTUAL REALITY

Scientists believe the therapeutic benefit stems from VR’s effect on our limbic system, which helps to control emotional states and reactions. Since the limbic system is believed to be involved in our perception of tinnitus, VR offers an intriguing pathway to relief. Indeed, one study showed VR to be as effective as CBT in addressing tinnitus!

HAPPY MARRIAGE

So, sound therapy and virtual reality have both proven themselves viable options for managing tinnitus. But what happens if the two are combined? Is the benefit even greater? Fortunately,

we have an answer. A. K. Deshpande et al. (2022) performed an experiment to explore this exact hypothesis.

The authors gathered 20 adult participants with tinnitus in one or both ears. They excluded those with head, neck or spinal injuries, or those who already had a tinnitus masker active in their hearing aids. They then had the participants undergo two treatment paradigms. One involved a session using a commercially available sound therapy in isolation. The second involved those same participants undergoing the sound therapy in conjunction with VR. The VR involved wearing goggles that presented different nature scenes. Each session was performed one week apart, with the order of the sessions (VR first or second) being randomized.

After each session, the effects of the therapies were determined using three self-assessments. However, for our purposes, we will focus on two: tinnitus loudness and Tinnitus Functional Index (TFI). Tinnitus loudness is the perceived intensity of the tinnitus. The TFI measures the perceived negative impact of the tinnitus on the person’s daily life. Both paradigms (sound therapy only and sound therapy with VR) were

shown to help lower both the tinnitus loudness and TFI scores. However, there was a statistically significant difference between the two, which favored the inclusion of VR. In other words, the authors showed that combining the two therapies did make them more effective.

These results are obviously quite exciting. Audiologists have a possible new tool in the fight against tinnitus! However, anticipation must be tempered. As the authors discuss, their experiment did not study the long-term effects and efficacy of their treatment. Also, the setup was entirely experimental and designed solely for the study. There is no commercially available, self-contained device that you can buy to replicate this specific treatment. But such significant results in early experiments are encouraging. Contact your local audiologist to discuss currently available treatments, and keep an eye on the horizon. FBN

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or audio@trinityhearing.net.

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VerdeValleyBUSINESS NEWS

Serving the Greater Verde Valley

Taawaiki Inn Welcomes Guests Into the Heart of Hopi Culture

Clarkdale destination offers immersive cultural experiences, Hopi art and a growing community vision

By Stan Bindell, VVBN

Set against the vast backdrop of the high desert, Taawaiki Inn offers more than just a place to rest – it invites guests into the living traditions of the Hopi people. From the architecture and decor to future plans for cultural demonstrations and guided hikes, the inn offers a rare opportunity for visitors to experience Hopi culture in an intimate, authentic way.

“Taawaiki” means “sunhouse” in the Hopi language, and the inn – adorned with Hopi artwork and built on land tied to historical migration routes – lives up to its name. Located near Tuzigoot National Monument on former Yavapai-Apache land, the 44-room hotel blends cultural education with hospitality.

Taawaiki Inn opened in July 2024, featuring two stories, a conference room that accommodates up to 35 guests, and a small kitchen serving breakfast. Renovations are underway to expand its culinary offerings, including traditional Hopi dishes. In the meantime, the staff has added a barbecue and fryer to enhance the menu, with upgrades expected by June 15.

An on-site art gallery showcases works by Hopi artists, with

plans for Saturday demonstrations and talks. Locals are already visiting to view the artwork and enjoy coffee, pastries and food made from traditional Hopi blue corn.

The project is overseen by the Hopi Tribe Economic Development Corporation. CEO Nick Brokeshoulder, a member of the Hopi Tribe, said the inn is already self-sustaining and summer tourism is expected to bring even more visitors. “We want to create a bridge for tourists,” he said.

The inn employs 13 staff members, including five Hopis. “This is an opportunity site where people can get jobs to help take care of their families. I take a lot of pride in that,” added Brokeshoulder.

Revenue generated from the hotel supports the tribe’s broader community goals, including educational and cultural initiatives. Recently, the corporation supported the Hopi High School football team and is pursuing the development of a visitor center and museum at the Hopi Cultural Center located at Second Mesa about 60 miles north of Winslow on Hopi land.

Brokeshoulder, who served 20 years in the Army, holds a master’s degree in educational leadership. He also studied macro and microeconomics. He says his favorite part of the work is giving back. “We need to balance the revenue with helping the community.”

Taawaiki Inn is one of seven properties managed by the corporation, with others including properties in downtown

Flagstaff and the Hopi Cultural Center. Future projects being considered include a museum, biking trail, apartment development near Twin Arrows Casino and the acquisition of nearby businesses to expand economic opportunity.

“I never thought I would use [economics], and now I’m living it,” Brokeshoulder said. VVBN

A Desert Jewel in Fitness

Cristy LeBlanc Rose empowers athletes of all ages to meet their goals at her Cottonwood gym

By V. Ronnie Tierney, VVBN

What began as a childhood diagnosis turned into a lifelong calling for Cristy LeBlanc Rose. Prescribed exercise at age 5 to manage scoliosis, she discovered early on the transformative power of movement – a discovery that would one day inspire a thriving fitness community in Cottonwood.

“I had to do these exercises every day and eventually they helped me. I kept them up until I was a teenager, and it was then that my friends and I would do Jane Fonda workout videos every day after school.”

That early introduction to fitness became the foundation for a career in health and strength training. Today, Rose serves as owner and head coach of Desert Jewel Strength and Conditioning, where she brings a practical, personalized approach to helping people of all ages reach their goals.

Five years ago, Rose and her husband, Edward, relocated to Cottonwood from Upstate New York when he accepted the position of Sedona Airport director. With more than a decade of experience as a trainer and athlete, she quickly noticed a gap in the local fitness scene.

“I found that there wasn’t a gym accessible to the community that focused on the health and wellness aspect of fitness,” she said. “I wanted to give back to the community in a way that I knew would be sustainable for people in their fitness journey.”

With a Level 2 CrossFit certificate and a Level 1 Precision Nutrition coaching certification, Rose began building her vision. In August, she secured a location with both indoor and outdoor space, creating what she calls an “airy, motivating and inviting” gym environment.

“I think it also pushes my clients to push a bit harder,” she said. Her approach resonates with clients and fellow professionals alike. “Coach Cristy is one of the most impactful coaches I’ve worked with,” said Tim Puckett of Puckett Physical Therapy and Performance. “Her blend of technical skill, motivation and care creates an environment where athletes thrive. I’ve grown stronger, more confident and more capable under her guidance.”

Desert Jewel serves a wide demographic, with members ranging in age from 14 to 78. Among the gym’s most popular offerings are women’s training,

Olympic lifting and fitness retreats. The Masters 50+ classes are particularly close to Rose’s heart.

“This is one of the most rewarding programs at my gym,” she said. “At this age, men and women are striving to keep muscle mass in order to remain independent in their lives. I’m striving to help this community live better. It is my passion to help them gain strength, confidence, balance and agility.”

“Cristy has been my fitness coach for over four years,” said Tracey Tibbs, owner of Sedona Soap. “She truly cares about her members and is passionate about helping people. She provides incredible coaching and has created a community of supportive people. It’s absolutely the best way to start each day.”

“We also have a lot of couples that come workout together,” said Rose. “I think this helps with eating better and living a healthier lifestyle.”

Verde Valley Firefighter Matthew Chavez, owner of Chavez and Sons Landscaping, says he met Rose when he first moved to Cottonwood. “I was instantly drawn to her energy. Being a part of her gym is to be part of a

family. She knows and connects with everybody there. I’ve never felt more welcome in a gym, and I look forward to every workout and motivating speech. I’ll be a member for life.”

Coaching alongside Rose is Brian Pitcher, a Culinary Institute of America graduate and CrossFit certified trainer. The two met in New York in 2018. “When he moved to Arizona to take a job as a chef, coaching at Desert Jewell was a perfect fit for him so he could keep giving back to the community,” said Rose.

Now living in Clarkdale, Rose and her husband enjoy gardening, exploring the desert, and spending time with their five German shorthair pointers. Their two daughters are also blazing their own paths: the oldest is a firefighter, and the youngest is studying sustainable horticulture at Arizona State University. VVBN

Desert Jewel Strength and Conditioning is located at 417 S. 6th St., Suite D, in Cottonwood. For more information, visit www. desertjewelfitness.com

Above: Realizing that the benefits of fitness on her health and wellness have changed her life, Cristy LeBlanc Rose, who competed for years as a CrossFit athlete, now strives to help others meet their fitness goals. Below: Rose demonstrates a muscle up move on her outside gymnastics rig. Photos by V. Ronnie Tierney, Fresh Focuses Photograph

V. RONNIE TIERNEY, VVBN

The Bit Maker of Camp Verde Earns Worldwide Respect

Greg Scott blends artistry and function to improve communication between horse and rider

Communication between a horse and its rider can be a challenge, but Flagstaff native Greg Scott has found a way that not only eases that barrier but has charmed clients across the nation.

Although horse bits and spurs may not mean much to the average person, to an equestrian, it can make a big difference in controlling their horse. And Custom Handcrafter Bits and Rasp Spurs owner Greg Scott has horse riders from all over impressed with his craft.

“The primary purpose of a horse bit is to allow the rider to communicate with the horse through pressure on the horse’s mouth,” said Scott, whose careful work results in a comfortable and gentle fit.

“This can control the horse’s speed, direction, balance and also controls their behavior and specific tasks such

as turning and stopping. Horses love the comfortability of a relaxed mouth. A lot of my bits have been purchased by professional team ropers.”

Growing up in Doney Park on Flagstaff’s eastside, Scott has been living in the Verde Valley since 1970 and currently resides in Camp Verde. “I was actually born at the first hospital in Flagstaff on Riordan Road,” he said.

Scott’s father, Dallas T. Scott, worked as a welder at the Operating Engineers branch in Flagstaff. He died when Scott was just 10 years old. “My brother, Zane, and I took over his horse and we started roping for the next 20 years.”

Their dad also left a welder, which piqued their interest and may have been the seed planted for Scott’s career.

“We liked Flagstaff, but the weather was better down in the Verde Valley, Continued on page 30

Greg Scott works carefully and methodically, handcrafting bits and rasps in his workshop. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Verde Valley Sanctuary Hires New Finance Director

Verde Valley Sanctuary (VVS) has announced its newest leadership team hire as Lindsay Brooks was named the new finance and administration director.

Brooks spent the last several years working for the Arizona Coalition to End Sexual and Domestic Violence (ACESDV) before joining the agency in February.

Originally from Prescott Valley, Brooks will manage all aspects of the organization’s financial and administrative operations, and most human resources duties.

“We couldn’t be happier to have Lindsay join our team,” VVS Executive Director Jessye Johnson said. “Her background in nonprofit accounting, in addition to her passion for our mission and her roots in Yavapai County made her the perfect

choice for Verde Valley Sanctuary.”

Brooks’ predecessor, Jessica Bryson, left the agency last fall. Johnson thanked Bryson for her dedication during her tenure. “We appreciate Ms. Bryson and the tireless work she put in as a key member of our leadership team here at VVS,” Johnson said.

“I’m excited to join an organization in the county that raised me,” Brooks said. “I’m deeply passionate about serving communities affected by violence using trauma-informed practices in everyday life.”

VVS provides a safe haven for survivors of domestic and sexual violence, offering shelter, counseling, safety and exit planning. VVBN

P.O. Box 595, Sedona, AZ 86339 928-282-2755 VerdeValleySanctuary.org

so we moved to Cornville when I was a teen. I went to school at Mingus High School.”

Through the suggestion of a friend, Scott began making bits and spurs. “I played around with it for a while and then it was as if God inspired me to go forward. One of my highest selling bits took five months to create.”

“A friend introduced me to Greg Scott’s bits about 20 years ago,” said Billy Lam, an amateur roper from Georgia. “The feel and control that you get from the horse is better than anything else I’ve used. Some bits can scare a horse and they don’t get the right feel, respect and performance. As a roper, the feel and control of Greg’s bits are excellent. I’m now 40 and continue to use his bits as I travel from Georgia to Las Vegas.”

Scott makes only two or three a month, putting a lot of time and care into each piece. “There are different types of bits and the fit needs to take into consideration the horse’s tongue and palate and be comfortable in their mouth. Their thickness, shape and type of metal used is a big factor. Sometimes I use copper in them.”

Jody Tapia, a team roper from Florence, has every kind of spur and bit that Scott has made. “Greg is second to none in his workmanship. His designs are made with the horse in mind. The weight, balance and everything he does is one of a kind,” said Tapia.

“People have tried to copy his work, but they just don’t get it,” he

said. “I’ve watched him craft and the time it takes to make each intricate part is unbelievable. While other people do machine press, his are all handmade. On top of that, Greg is an awesome person.”

Reputation travels far and Scott has even sold his pieces to equestrians in New Zealand, Canada, Australia and Spain. “I’ve sold a few to famous people and in 2011, someone purchased a bit for George Strait’s birthday.”

“Greg Scott’s Custom Handcrafted Horseshoe Bits and Rasp Spurs makes the best spurs I’ve ever had,” said Ben

Scott, a team roper from North Dakota. “The detail is unbelievable and probably the most comfortable heel for my horses. They work so well.”

“In this industry I’m always thinking of ways to make a better product,” said Scott. “I’ve had offers to have these mass produced in Mexico, but I want to do my own thing and make quality products.”

Most evenings Scott can be found cajoling at his favorite lounge. He hopes to take the summer off and fish.

For more information, call Custom Handcrafted Horseshoe Bits and Rasp

Spurs, 928-300-1955, or connect on Facebook.

LAST TIME I FELT NOSTALGIC

I feel that daily. I think about bits and things that I’ve made and done for people. It’s overwhelming.

MY GUILTY PLEASURE

I like to go to happy hour at Bullpen and Watering Hole here in Camp Verde.

WHO I ADMIRE

Tee Woolman, a team roper from

Oklahoma who made the National Rodeo Hall of Fame. He has been our idol since my brother and I were kids.

WHERE I GO TO RELAX

A nice trout lake for fly fishing.

FAVORITE MOVIE

“Lonesome Dove” with Robert Duvall. It’s just a good, clean movie. VVBN

Lindsay Brooks

Greg Scott handcrafted these horseshoes and rasps out of steel. Courtesy photo

Pro Rodeo Cowboy Kraig Von Ahn’s favorite bit is made by Greg Scott. Courtesy photo

SCOTT continued from page 29

Radio’s Vital Role in Rural Northern Arizona, Especially for Small Businesses

By Mike Jensen

In rural regions like Northern Arizona, radio continues to be a trusted and powerful medium –connecting communities, delivering critical information, and helping small businesses grow. While digital media often dominates the conversation, it’s local radio that remains reliable, personal and effective in areas where cell coverage and internet access can be limited or inconsistent.

One of the greatest strengths of radio in rural areas is its dependability. When weather, wildfires or emergencies hit, radio stations stay on the air – providing real-time updates when other platforms fail. For residents in places like Camp Verde, Chino Valley, Flagstaff, Prescott or parts of the Verde Valley, that can mean the difference between being informed or being left in the dark.

Radio is also deeply local. It reflects the character of the community. From high school sports scores and local event announcements to traffic updates and hometown shout-outs, radio provides content that national platforms simply can’t match. That

local connection builds trust and loyalty among listeners – and makes radio a uniquely valuable tool for small businesses.

For a small business, advertising on local radio offers an unmatched combination of reach, affordability and impact. Radio allows businesses to speak directly to their community in a friendly, familiar voice. Whether it’s a restaurant promoting a weekend special, a local store announcing a sale, or a service provider sharing seasonal tips, radio offers a cost-effective way to stay top-of-mind.

Radio ads are often heard repeatedly throughout the day – in the car, at work or at home. This consistent exposure helps build recognition and trust. Local personalities also lend credibility to messages, and sponsorships or live remotes can further boost engagement.

Radio also supports the culture and economy of the region. Stations highlight local music, nonprofits, schools and causes. They bring attention to events and drive foot traffic to main streets and local venues. For many communities across Northern Arizona, radio is more than a medium

– it’s a cornerstone.

In a changing media landscape, rural radio continues to deliver where others can’t. It’s affordable, accessible and community-focused. And for small businesses in Northern Arizona, it remains one of the most effective ways to connect with local customers and grow. FBN

Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping

businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

Mike

The Indoor Living Trend Isn’t Always About the Money

By Chris Hallows

Along, long time ago – long before HGTV, in a time and place hardly imaginable to our modern world, humankind decided that roughing it all the time “out of doors” was for the birds and began a trend that would forever shift our world. Yup, indoor living has really taken off as a pretty serious trend.

Some of the earliest shelter building may have been as early as 400,000 years ago, with signs of actual “home décor” showing up as early as 100,000 years ago. Today, housing and related services make up approximately 16.2% of our Gross Domestic Product (GDP – congress. gov) and far surpass all other debt categories, with an approximate $13 trillion of outstanding mortgage debt.

While that number seems scary, I must immediately follow that up with an estimated $35 trillion of homeowner equity according to the St. Louis Federal Reserve, making it one of the largest categories of net worth for the average American.

The numbers can capture our attention and speculation of future rates and values seem to dominate the headlines. However, the purpose that the original hominins began to build shelters was not financial. This month, I’ve decided to take a break from the numbers and in honor of June’s National Home Ownership Month, focus on the top non-financial reasons the modern hominin chooses indoor living.

STABILITY AND COMMUNITY

I’m sure we’ve all had that experience of making great connections here in Flagstaff, even friends, only to see economic opportunities take them elsewhere. It is part of life but does seem to have a higher rate of occurrence here in Flagstaff.

A National Realtor Statistic in a 2016 study shows that renters are 20% more likely to move location than homeowners. This staying power undoubtedly helps create stability for individuals and families but also for communities. Many social studies have found a strong correlation between residential stability and strengthened social ties.

This seems like a “Captain Obvious” type of observation, but I believe it’s maybe one of the most overlooked. The more stability and staying power that the individuals and families in our community have, the more participation we’ll have in everything from small neighborhood BBQs to clubs, larger community boards, activism, civic engagement, etc. Strong home ownership leads to an enriched social community.

HOME OWNERSHIP AND HEALTH

This topic can cover many fronts, from the psychological stability for parents and children that homeownership creates all the way then to the physical conditions created by ownership vs. renting. We’ve all heard the term “drive it like a rental” and studies actually support that homeownership tends to create a healthier habitat.

Homeowners tend to keep their homes in better repair and are more proactive about dealing with issues that could cause health concerns like respiratory conditions, exposure to toxic substances or actual injury. On the softer side of health, many studies sited in the 2016 Realtor Association findings show a strong correlation with mental health and educational outcomes for children.

With some reference to our first point, some studies show higher participation of homeowners in children’s organized activities, suggesting less screen time for kids. This is definitely not a blanket statement for all of those renting vs. owning, but the sense of belonging and the minimization of big life shifts – with moves, school changes, social group changes, etc. –are all certainly pros in the homeownership category for the physical and mental health of individuals and families.

YOUR LIFE, YOUR HOME, YOUR WAY

I actually created that phrase as the motto for my team more than a decade ago. I know it can sound cliché, but owning your home and the property surrounding it gives you an independence that can be immeasurable. I remember when my wife and I were expecting our first child and I painted the nursery while she was away for the weekend. Her reaction when she saw the room and the feeling of bringing home our newborn baby to our own home is a core memory for me.

I also, shamefully, will not admit to you how

many speakers I have in my current home, as music is a passion of our family and being able to crank up the volume while cooking with my kids helps me melt away any stress of the daily grind. If I can wrap my head around it, I think it all really comes down to our own independence. It’s somehow ingrained in us to desire to do what we what, when we want and how we want and living outdoors or in a home owned by the landlord just doesn’t allow that same freedom of creativity for doing your life your way.

I hope the reader can understand these ideals in the light that they are shared. I express full empathy that “The American Dream” is harder to achieve than it has been in years past, but there are certainly more tools and resources available now than ever. I do think it is a dream still worth striving for and a dream our communities should work to keep accessible so the indoor living trend can continue for the next 400,000 years! FBN

For additional information or to schedule an appointment visit ChrisHallows.Benchmark.us or call 928-707-8572. The Flagstaff location is 824 W Rte 66 Suite A-3.

Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff. NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing Lender

Paintless Dent Repair Offers Fast, Affordable Alternative to Body Shops

By Tanner Edson

PDR, also known as Paintless Dent Repair, is a specialized method of removing dents from vehicles. PDR utilizes specially designed tools to access the damage from behind the panel to slowly and meticulously massage the metal back to its original shape.

Areas that are not accessible from the back side, such as vehicle rails and parts of the quarter panel, are repaired using hot glue that is specifically designed to adhere to the metal without harming the existing paint. Paintless dent repair technicians use devices called reflection boards or light boards that allow them to see

the smallest details in the dent that show exactly where they are pushing from the inside or glue pulling from the outside in order to perform a perfect or near perfect result. Knock down tools are also used to carefully flatten high spots around the damage without leaving marks in the paint or clearcoat.

By using a combination of these specially designed tools that have been developed and tested over many years, paintless dent repair technicians can perform repairs that in the past only automotive body shops could fix. While not all damage can be corrected using paintless dent repair, the benefits of utilizing PDR where possible are considerable.

Traditional body shop repairs are much more invasive when compared to PDR. Oftentimes a body shop will weld small studs into the damaged area in order to pull it to an acceptable level and then apply filler to the remaining low areas. If not properly applied or properly treated on the inside of the panel, this can lead to rust issues in the future and possible shrinking or cracking of the filler. New paint is also needed after the dent is repaired the traditional way which can oftentimes be a slightly different color than the factory paint and more prone to fading or peeling in the future.

Other benefits of PDR include cost, time and environmentally friendliness. The cost of paintless dent repair is usually significantly lower than body shop pricing and can also be completed much faster, usually within a few hours depending on the damage. By not needing to go through insurance, PDR does not show up on Carfax reports and is beneficial in helping retain your vehicle’s resale value.

While it is often less expensive

than traditional repair, some damage can still surpass the average deductible and going through insurance might be necessary. Insurance companies are getting more familiar with the growing use of paintless dent repair and will often consider using a PDR technician when there is no paint damage. This is a common practice with hail damage repairs, seeing as how traditional body work would be much too expensive when fixing the entire vehicle and would often total out the vehicle.

Besides the time and money saved with this method of repair, it is also considerably more environmentally conscious by not needing to sand, fill and paint the vehicle, reducing the amount of chemicals and waste tremendously.

How do you know if your vehicle’s damage is right for PDR? The only way to know whether PDR is an option for your specific damage is to contact a paintless dent repair technician in your area. They can guide you through the process to make sure you’re

getting the best repair possible. A basic rule of thumb when trying to utilize PDR is to see if the paint is cracked or damaged. Oftentimes when something hits a vehicle, small transfer marks will be apparent but can sometimes be buffed or polished away. If the paint is truly cracked or damaged, while the dent may still be repairable, the paint is susceptible to larger chipping or rust in the future and repainting might be the best option. Other than damage to the paint, specific areas of the vehicle may also be a factor in whether a technician is able to repair the damage or not based on the amount of access for the repair and the extent of the damage.

FBN

Push Right PDR is a mobile service and will come to you whether it be at work, home, or other and repair your vehicle at your convenience. Tanner Edson is a certified PDR technician, Flagstaff local, and has been in the auto industry for over 13 years. Contact Tanner at 928-202-7443 or visit www.PushRightPDR.com for more information.

What is Vitality?

By Christina Kovalik

Vitality is the state of being strong and active, energized, abundant and full of passion, vigor, zest and power about the continuance of life. To help you see how different areas of your life may be contributing to your health issues and challenges, I have created the Vitality Wheel. The Vitality Wheel maintains proper direction when your mind, body and spirit are in balance. Many different spokes or areas of your life contribute to your overall health and wellness. Each area has to have the correct focus/attention, nourishment and support to move it toward optimal wellness. It is normal for some aspects to get thrown out of balance because, let’s face it, life happens. We can create illness and disease by ignoring the signs and symptoms of imbalance. To achieve optimal health and vitality, it is important to focus on improving diet, lifestyle, movement, stress reduction/management, as well as evaluating and becoming aware of your thoughts, emotions and reactions. We will focus on the importance of proper nutrition and diet because they fuel body movement/physical activity, and we will learn effective ways to reduce the body’s response/reaction to stress. Thoughts, emotions and the

right mindset all tie into optimal vitality and zest for life.

Vitality Wheel of Life 1. Mind 2. Body 3. Spirit 4. Finances 5. Environment 6. Social 7. Career/Professional/ Academic

All of these areas can affect your overall health. It is about identifying what areas need attention and what areas may have too much of your energy.

Mind – Thoughts and emotions: Thoughts create. Words are powerful. Evaluate the ones that aren’t serving you, and work on changing the neural pathways in the brain with meditation, affirmations and action steps to move toward your health outcomes. It is key in releasing the old trauma dramas, emotions and outdated beliefs that may be hindering your healing. Pay attention and become aware of how your body responds to the emotions that you are experiencing. Learn to transmute the emotions and not react.

Social – Family, friends, relationships: These interactions affect your mindset and your day-to-day life choices, and can affect your health. What is your circle of influence? Who are you choosing to spend your time with? Do they value optimal health and vitality? If you don’t currently have a social network that supports your vision of optimal health, reach out and meet

other people who are like-minded. Communication – Internal, external and body awareness: This isn’t what you say, it’s the response that you get. Internal communication is how we process things, our internal self-dialogue, and our own perceptions of the external environment. Don’t assume anything. People respond to their own internal map, experiences and memories through their behaviors. When processing information, we use our five senses: sight, hearing, feeling, smell and taste. We then internalize it based on our experiences and perceptions, and then we respond. External communication includes unspoken indicators. It is body language, posture, expression. You can often tell when something is wrong with a person before they even speak just by looking at their posture, facial expressions and movements. Becoming aware of others’ posture will make you aware of the messages you are sending to others with your own posture, body language and facial expressions. Practice becoming a non-emotional observer: When you are in an emotional experience and you feel triggered by the emotions, step outside of the situation. See yourself as an observer looking at the situation, as if it were a movie. It takes the emotion out of it and you can look at the situation

from a different perspective. Then you can respond accordingly.

Mind – The mind can be called the computer brain. The analytical side of the brain is responsible for processing thoughts, plans, mental capacity, emotions, and communication (internal and external communication). Many people often get stuck in the “thinky-thinky” of thoughts, worries or to-do lists. This can result in an overactive mind that gets easily stressed out. This is where the mindset muscle for healing gets worked.

Body – Health, including organ/ body functions, breathing, sleep, stress management, and meditation. Your body reflects your overall state of mental and physical health and wellness. Evaluate the areas below that are influencing your overall health. You can rate them on a scale of 1-10, with 10 being the optimum. What areas need some attention? What do you need to change or upgrade? How are your body systems working? What ailments are presenting? How much good quality sleep are you getting? How are you dealing with stress?

Diet/Hydration/Nutrients – By now you should see the value of eating a properly balanced whole foods diet, getting enough water, and essential nutrients to improve the quality of your health.

Movement – Exercise and body movement improve blood flow and feel-good hormones. How much movement are you getting?

Environment – How does the environment that you live and work in affect your body systems? A stressful work environment can bring neck tension, headache, fatigue or anxiety/ depression. A cluttered workspace can reduce productivity and focus. You are a product of your environment. If you are surrounded by an inspiring environment, you feel inspired. If you are in a toxic environment, you feel expired and exhausted. Change your environment to change your life. Your physical environment includes the place you live and work. Clear out a cluttered space. Ask yourself “why do I have this?” If it is not inspiring, get rid of it. Surround yourself with things, people, experiences and relationships that inspire you. Your inner self environment includes your inner values, strengths, skills, and talents. Which ones are serving you? What skills do you require to reach your health outcomes?

Spirit – Focusing on a spiritual connection doesn’t necessarily have to have a religious connotation. It can be the connection you have with your higher power, source energy or higher self.

Continued on page 43

More Travelers, New Amenities: FLG’s Growth Continues

By Claire Harper

Flagstaff Pulliam Airport

(FLG) reached a major milestone in 2024, recording the fourth-highest passenger traffic in its history – and the highest ever with service from a single airline. Passenger volume rose by 7% compared to 2023, reflecting continued strong demand for regional air travel.

That upward trend has continued into 2025. So far this year, FLG has seen passenger traffic increase by more than 10% over the same period last year.

To enhance the traveler experience, several new amenities have been introduced. Grab-and-go vending machines featuring sandwiches, snacks and beverages are now available in the terminal. In addition, made-to-order coffee kiosks have been installed both before and after TSA security, including in the boarding hold room.

A new Express Visitors Center is set to open in early June in the former café space. The Express Visitors Center will offer Northern Arizona souvenirs, travel essentials and beer and wine for passengers to enjoy prior to clearing security.

Passengers are also reminded of the new federal ID requirements. As of May 7, the Transportation Security Administration (TSA) requires all travelers aged 18 and older to present a REAL ID-compliant form of identification – or another acceptable form of ID, such as a passport – at security checkpoints. Travelers without compliant ID may experience delays, additional screening or be denied access to the secure area of the terminal. To learn more about REAL ID requirements and to check your compliance status, visit TSA.gov/real-id. FBN

Claire Harper is the airport communications manager for the City of Flagstaff.

Community Association - and, even more enduringly, as a friend and advisor to NAU students, faculty, staff and more than a few university presidents. Deb’s wisdom, compassion and enduring love for NAU and Flagstaff have made all of us better.

LYNDEL MANSON

Lyndel Manson is a longtime Flagstaff resident who served with exceptional distinction on the Arizona Board of Regents, including time as chair, and has been a fierce advocate for higher education in Arizona. She previously served as president and treasurer for the Northland Preparatory Academy Board of Directors, during which time the school was consistently ranked among the country’s top 100 high schools. She served as president of the board of the Arizona Friends of Foster Children Foundation and as a high school volleyball coach. She currently serves as a member of Parker Fasteners, a Buckeye-based fastener manufacturer for the defense, aerospace and semiconductor industries. She also held past positions in the investment banking, finance and healthcare industries. Personally, I owe Lyndel a special

debt of gratitude, as she was part of the team that brought me here to NAU.

DR. MIGUEL L. VASQUEZ

Miguel Vasquez was a visionary cultural leader, educator and advocate for cross-cultural understanding. As a professor of anthropology at Northern Arizona University for more than 35 years, he dedicated his career to working with Latino, Native American, African American and Southeast Asian refugee communities across Mesoamerica and the United States. Dr. Vasquez was a founding member of the Coconino County Hispanic Advisory Council, serving as chair from 2006-2011. He served on numerous boards, including the International Alliance for Sustainable Agriculture, Friends of Flagstaff’s Future and the Museum of Northern Arizona. He was also elected to the Flagstaff Unified School District Governing Board. We lost Dr. Vasquez much too soon, but his light continues to shine through his family and his son, Jeronimo Vasquez, an NAU alumnus and Coconino County Supervisor.

EMMETT BURNTON

Emmett Burnton is the 2025 Arizona Teacher of the Year –and a proud NAU alumnus. He views teaching as a mission to equip every generation and every individual with the tools to find value in history, in the world, and, most importantly, in themselves. He is in his ninth year of teaching at Boulder Creek High School in Anthem. Emmett is the founder of gamified history company Duel of Fates, which redefines how students immerse themselves in content, ensuring that students of every level can engage in history. His belief in the potential of every student is inspiring and reminds us all why education is one of the noblest paths we can walk.

My sincere thanks to all of you for supporting NAU, our students, faculty and staff throughout the year!

Go Jacks! FBN

José Luis Cruz Rivera is the president of NAU.

Fight Addiction by Building a Support Network

By Roy DuPrez

Everyone’s journey to sobriety is unique. There is no one-sizefits-all approach to achieving sobriety; however, everyone will tell you that a strong support network is a crucial key to success. Addiction pulls people away from the friends and family who love them most, while they surround themselves with people who live similarly harmful lifestyles. An essential step in recovery is finding a group of people who will help keep you on the right path. Here are a few tips to help you establish a strong support network.

SAY GOODBYE TO UNHEALTHY RELATIONSHIPS

Addiction can make people form friendships with people who don’t care about sobriety, which is why, when you are trying to get sober, it is essential to say goodbye to many of those people. Say goodbye to friends who don’t support you in your recovery and make new friends who do. The first step to finding people who will help you on your journey is saying goodbye to those who won’t. Our friends have an immense influence on us and maintaining friendships with people who don’t support you can increase the likelihood of relapse.

FIX BROKEN RELATIONSHIPS

Addiction often causes people to hurt the ones who love them the most, and many of those relationships will need

//

to be mended. Often, the family and friends you hurt in addiction are the foundation of your support network. They love you and want to see you get better, but they might need some work from you to get there. Discuss your concerns with close friends and family to resolve any issues you may have. Apologize when you need to and be upfront about how you feel. Let them know you are serious about getting better and start rebuilding those critical relationships. Recovery is tough, and you will need these people by your side on your journey.

ASK FOR HELP

We create support systems to help us through recovery, so don’t be afraid to ask for help from others. The early

Finding a group is a great way to find a support system of like-minded people. Join a group to talk about your journey to sobriety. It can be Alcoholics Anonymous, Narcotics Anonymous, or any group where you can talk about your recovery. Joining groups for activities away from drugs and alcohol is also a positive. A recreational sports league is an excellent example of a group that helps build friendships but isn’t all about recovery.

stages of recovery are a vulnerable time, and the chance of relapsing is high. You are going to need someone to lean on during this period, so reach out to the people around you when you need help. Close friends and loved ones want to help you if you are working to help yourself. Ask for help and be honest about what help you need.

FIND A GROUP

BE PATIENT WITH YOURSELF AND THOSE AROUND YOU

The most challenging aspect of your sober journey is maintaining patience. Rebuilding trust and creating new friendships doesn’t happen overnight. Building a solid support system may take time. Be patient with

friends, family and yourself during this time as you all adjust to the new reality of sobriety.

Building a healthy network of support is crucial during recovery. Surround yourself with people who have a positive influence on you and support you through what you are going through. Don’t be afraid to reach out and ask for help, because those who genuinely care will be there in your time of need. FBN

Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol.

Back2Basics is adventure recovery, up to six months, for adult males ages 18-30 with substance abuse issues looking for a positive and meaningful life. Our clients are exposed to a weekly combination of outdoor activities and residential programming. For more information, visit https:// back2basics-soberliving.com, call 928-8142220, or email rduprez@b2badventures. com.

The Effects of Stress on Your Skin: How to Fight Back

By Ashley Dial

Stress is nearly unavoidable in today’s fast-paced world. While many focus on its impact on mental health, stress can also take a toll on the skin. From breakouts and inflammation to dullness and premature aging, the effects often appear quickly and can linger.

When stress levels rise – or even when they remain low but persistent – the body prioritizes vital organs by redirecting blood flow away from the skin. Stress hormones such as cortisol and adrenaline also surge, contributing to collagen breakdown, reduced circulation and increased inflammation. The result is skin that may appear dry, red, tired or prone to breakouts and fine lines. Diminished blood flow can also lead to uneven tone, dullness and hyperpigmentation.

One way to protect the skin from these effects is by using adaptogens – natural substances like herbs, roots and mushrooms that have been used for centuries in Ayurvedic and Chinese medicine to help the body manage stress and restore balance. When applied topically, adaptogens

can reduce inflammation, boost antioxidant activity and support cellular repair.

On the skin, adaptogens help calm irritation, neutralize toxins and free radicals, strengthen the skin barrier and improve hydration. They may be especially helpful in treating conditions such as acne, rosacea, eczema and signs of aging. Adaptogens also help regulate the impact of cortisol and adrenaline, which can contribute to clogged pores, sagging skin and inflammation. The result is a calmer, firmer, more radiant complexion. Some commonly used adaptogens include ashwagandha, turmeric, reishi and chaga mushrooms, and Korean ginseng. When choosing skincare products that contain adaptogens, consider the following:

Look for high-quality formulations.

Make sure adaptogens appear among the first few ingredients listed.

Choose products in dark containers to protect the formula from light exposure.

Be consistent – regular use is key to seeing results.

In a world where stress is constant, skincare can serve as more than just a beauty ritual – it can be a form of self-care. By incorporating adaptogen-rich products into your routine, you not only address the visible signs of stress but also build long-term resilience in your skin. A balanced, healthy complexion can help you

look – and feel – your best, even when life gets overwhelming. FBN

To schedule an appointment with Ashley Dial, visit www. etherealestheticsbyashley. glossgenius.com or call 928864-8438. Ethereal Esthetics is located at 519 N. Leroux,

Downtown Flagstaff, inside Studio Rox. Mention this ad to receive $30 any facial!

Ashley Dial is owner, operator, and licensed esthetician of Ethereal Esthetics By Ashley. For more information and a free consultation, please visit her website or give her a call.

he said.

They are drinking hard cider,

seltzer, mead, non-alcohol, or NA, beer and “beers that taste like smoothies,” Harrington said.

Bart Watson, CEO of the Brewers Association, said “sour, fruity, tart and juicy are the styles that can connect us to the next generation of drinkers.”

Local brewers are adapting to market trends.

“Flagstaff brewers are good about innovating, good about that customer experience whether it’s us, Historic, Mother Road or Flag Brew,” said Kevin Wilson, Lumberyard sales director and Arizona Craft Brewers Guild board member. “We all have different propositions that we bring to the customer. It’s a great beer town, a good scene.”

Wilson is optimistic about brewery business this summer, despite concerns about an expected decline in international visitors.

Dylan Prater, Mother Road director of hospitality, said business was slow in the tap room in January and February because snow and winter visitors were scarce.

“Everything for us is looking good,” he said of the prime summer season. “We had a big graduation weekend.”

“The only hesitation right now –the question is what is international tourism going to look like with all that’s

going in the political world?”

Price increases for grains and aluminum for cans are other concerns.

Still, Flagstaff brewers can count on desert dwellers to escape to Flagstaff for cooler air and cold beer as summer temperatures rise.

It doesn’t hurt that Flagstaff’s craft breweries are drawing attention beyond Arizona.

In February, San Diego Beer News profiled Flagstaff’s eight craft brewers, six of them within walking distance of each other on the city’s popular Brewery Trail. Beer News touted Flagstaff’s “established beer culture and dynamic breweries [that give] the City of Seven Wonders an eighth marvel to lure thirsty tourists.”

Last summer, Chicago-based C+R Research ranked Flagstaff No. 20 in a list of cities with the most craft breweries per capita. The top three were Portland, Maine; Asheville, North Carolina; and Bend, Oregon.

Flagstaff’s eight breweries include Beaver Street and Flagstaff Brewing, which launched the city’s craft beer scene in 1994.

The other downtown and South Side brew pubs are Mother Road, Lumberyard, Dark Sky and Historic.

Grand Canyon Brewing + Distillery is on South Milton Road, with its main brewery in Williams.

Wanderlust Brewing Co. is in the Sunnyside neighborhood. Historic

Brewing Co. has its brewery and taproom on the far east side and brew pubs on South San Francisco Street and in Williams.

Flagstaff’s eight breweries produced 4.98 million gallons of beer in the past five years, according to the Arizona De-

partment of Liquor. That’s equivalent to 623,190 pints of craft beer.

It’s been a healthy recovery from the COVID-19 slowdown in 2020.

Mother Road was the No. 1 local brewer, with 2.73 million gallons produced from 2020-24. Its craft beer

production increased 12.7% in 2024 from the previous year.

Mother Road’s key brand is Tower Station, which accounts for 75% of its production at its Butler Avenue brewery. About 70% of its revenue stream

Continued on page 43

also work with kids who have various abilities and diagnoses, including autism, cerebral palsy, Down syndrome and social-emotional disorders like anxiety and depression.”

Hall knew she wanted to be an occupational therapist since she was a junior in high school. Raised in the Valley, she came to Flagstaff to attend Northern Arizona University, where she completed her undergraduate work in biomedical sciences and disability studies in 2014. She went on to earn her doctorate in occupational therapy from NAU in 2018.

“Occupational therapy helps you complete the tasks you need to do, want to do and are expected to do in everyday life, such as motor skills, cognition, sensory processing and behavior,” she said.

After graduation, she received a certificate in animal assisted therapy and completed Hippotherapy Training Levels I and II from the American Hippotherapy Association. “While I didn’t anticipate starting my business as early as I did, hippotherapy was always the goal and I’m grateful to have gotten a head start on my training prior to the pandemic.”

When COVID-19 hit and in the years that followed, an increase in mental illness created more need for hippotherapy, she said. “I’ve had a lot of clients who have a lot of anxiety both socially and academically post-COVID.

The horses have really boosted their confidence and helped them through that. We sometimes have them lead the horse first (with adult guidance) and then talk about how they led a 1,100-pound animal to really boost their self-esteem.”

Therapy sessions are offered during the school day, Monday through Friday, and are about 55 minutes long. There are usually three people involved in a hippotherapy session – the horse handler, the therapist and a side walker opposite of the therapist for safety.

In addition to academics, a productive therapy session may include working on behaviors, as well as a variety of skills including motor skills, self-care and social skills. She and her team work to set personalized objectives for each client.

“From there, we use the horse as a tool to help us achieve these goals. Horses help ground our clients while providing excellent sensory input. Plus, it is super fun for the kids and families and doesn’t feel like work!”

The horses are specially trained for their duties. “It takes a lot of time and desensitizing,” said Hall. “We are often using bright, colorful and noisy tools while on the horse, and certain clients may have some conditions where they cannot control sudden outbursts, both physical and verbal, that the horse needs to be prepared for. Horses are fight-or-flight animals. It’s very import-

ant that this is the right fit and setting for each animal we use.”

Stable Foundations operates on a one-acre property with a converted barn that serves as a functional therapy clinic. “The horse stalls open right up to the clinic, so we are able to engage with the horses, even if we are unable to ride because of the weather,” she said. A second location, only half a mile away, is where speech therapist Allie Jane DeSoto works.

“We pride ourselves on trying to be as available and accessible as possible to anyone who may benefit from having horses in their life, which is just about everybody!”

MY FAVORITE HOBBY

I love traveling! I love seeing the world, experiencing new cultures and trying new food!

MY ROLE MODEL

Professionally, I would say Cassandra Sanders-Holly, a pediatric physical therapist who owns Leaps and Bounds Therapy in Norco, California. I completed one of my hippotherapy trainings at her clinic a few years ago, and I was inspired by how similar her story was to mine, where she started with one kid on her own horse. Her practice has now grown to more than 1,000 sessions per month! I’m not sure if Stable will ever get to that magnitude, but it’s been very motivating to see a success story so

similar to my own origin.

MY GUILTY PLEASURE

Binging on Grey’s Anatomy and New Girl. I could watch those two shows forever and never get tired of them.

MY SUPERPOWER

I can usually get kids to open up to me and be comfortable and willing to engage within the first few minutes of an evaluation. A lot of kids we see have had a negative therapy experience in the past, which is typically why parents

are seeking services away from the norm. It can sometimes be a lot of work to break down those barriers!

WHERE I GO TO RELAX

My own backyard! I love letting the horses (we have a donkey, too!) out to graze while kicking back on the patio and letting the kids play. Locally, I love Lockett Meadow to escape to, though that has been more difficult to get to since the fires and floods. In town, I love hanging out at Mother Road Brewing! FBN

Hall shares a love for horses with her son, Henry, who enjoys helping out.

Photo by V. Ronnie Tierney at Fresh Focuses Photography

simple portable toilet in a backpack that sets up easily. People are really friendly here in Flagstaff and it’s such a festive environment.”

“Overland Expo West is always a big weekend for us,” said KC HiLites Brand Marketing Manager Taylor Ulrich. “It’s the best opportunity to connect with the community, hear honest feedback and show off new products in the wild. This year, we

had a few big goals: debut our all-new roof rack system, AKA Platform One, showcase the latest in portable lighting and create a space where people could learn and have fun.”

“Surroundkmiu8ed by national forest, Flagstaff is the ideal setting for vehicle-based adventure travel. The city’s strong outdoor and adventure community also makes it a natural hub for overlanders and brands

alike,” said Jackson. “While the event has since expanded to include shows in other regions like the Pacific Northwest, Mountain West, East and now Southern California, Flagstaff remains the flagship location and a cornerstone of Overland Expo’s legacy.”

“The conversations we had were more meaningful than ever,” added Ulrich. “We saw strong interest in

some of our newest Adventure Day Carry gear and walked away with great insights on where the off-road and overlanding crowd is headed next. Now it’s time to begin planning a summer hangout event at our headquarters here in Flag!” FBN

InstaPrivy President Paul Mangum showcased his portable toilet kit in a backpack.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

ExtremeMIST demonstrations showed how misting systems provide personal cooling in hot outdoor environments.

OVERLAND

into the wilderness with him and driving them into the ground. The pace that he sets, the distances that he covers and the amount of pain that he’s capable of enduring – and some of us think, enjoying – is enough to bring the rest of us reasonably close to suicide,” said Fedarko.

Fedarko thanked Rudow for making the trek possible, along with the ability to share the story. “He was so committed to seeing us through our journey that he allowed us to accompany him and his companions on the first segment of our journey.”

After completing his own hike, Rudow came back to the canyon to accompany Fedarko and McBride as they were undertaking a winter traverse. He joined them a third time when they hit the western Grand Canyon.

“He came back to help us because he was so worried about us. That’s commitment and love for a national park,” said Fedarko.

Grand Canyon resident Laura Drabant purchased a signed copy and read all 488 pages in a weekend. “It was hard to put the book down!” she said. “Kevin’s presentation was inspiring, and he is so adept at describing the unique topography, botany and geology of the canyon as well as the myriad of miseries and joys of that incredibly long hike.”

“Kevin’s book lights a path for

readers, offering powerful lessons that inspire them to find their voice, amplify their impact and join us in ensuring that the canyon’s future is even more

brilliant and awe-inspiring than its legendary past,” said GCC Chief Communications Officer Mindy Riesenberg. “At Grand Canyon Conservancy,

we are deeply devoted to preserving the Grand Canyon’s breathtaking beauty, thriving ecosystems and timeless cultural heritage.” FBN

FEDARKO continued from page 12

Kevin Fedarko presented the beauty and trials of his 750-mile trek to a full house at the Grand Canyon Visitor Theater.

Photo by V. Ronnie Tierney, Fresh Focuses Photography

skincare and esthetician treatments.

“I fell in love with the machine.”

That experience sparked a new direction. Marcus obtained her esthetician’s license. She couldn’t qualify for a bank loan to purchase equipment, but two professional women stepped in to lend her the money she needed to begin offering light-based skin treatments.

Her first machine – a used IPL (intense pulsed light) device – was broken when it arrived. After two technicians failed to repair it, a third came through, teaching her not just how to fix it, but how to understand the science behind the equipment.

“That’s when I realized branding is just one part of the business. The technology itself is everything.”

Today, LaserGirl operates in Sedona, Flagstaff, Cottonwood and Prescott, offering advanced treatments including Clear + Brilliant, laser hair removal, cellulite reduction and body sculpting using electrical muscle stimulation (EMS) and cavitation ultrasound.

“Emsculpt is tantamount to five and a half hours in the gym with between 20,000-30,000 muscle contractions. It builds muscle, increases metabolism and can add a nice butt lift.

Cavitation ultrasound technology causes fat cells to dispel their contents, she says, “and people love

our Morpheus Infinity and HIFU (high-intensity focused ultrasound) machines for tightening the lower jaw and neck.”

Popular among both women and men, the business thrives on repeat clients, competitive pricing and a personalized, educational approach.

“Our Clear + Brilliant treatment is a celebrity favorite for a reason,” said Marcus. “It’s minimally invasive, with no downtime, and great for fine lines and wrinkles. A series of three treatments gives results comparable to more aggressive treatments like CO2 resurfacing.”

Now 11 years into her business, Marcus has paid back her loans and employs five women, including a nurse. She also has launched the LaserGirl Skinstitute to train new technicians. And she teaches doctors how to use the equipment, most recently at the University of California, San Francisco.

“I love teaching,” she said. “I never imagined I’d be showing doctors how to use equipment that once felt so intimidating.”

She attributes her success to persistence and determination, the two women who helped her and entrepreneurial coaching from Moonshot, a valuable resource, she says, for solidifying her business plan.

“Anita Marcus represents the quintessential entrepreneurial success

story we love to champion,” said Scott Hathcock, president and CEO of Moonshot. “She’s transformed her personal experience with skin damage into a mission to help others, while building Northern Arizona’s premier skincare brand.”

Her advice to others? “Stop worrying about money. Focus on being the best you can be, take every training you can, and the rest will follow.”

Marcus finds joy not only in business, but in her children’s achievements. Her daughter recently graduated from Arizona State University with degrees in psychology and neuroscience; her son is serving as a U.S. Marine.

When asked what she’s most proud of, she doesn’t hesitate. “My kids,” she said. “They’ve been through so much and still came out strong.”

Marcus envisions retirement someday on a beach in Costa Rica, her favorite place to unwind. But for now, she’s focused on expanding LaserGirl and mentoring women who are breaking into the field.

If she had a million dollars to give away, she says, it would go to women’s shelters – resources that once helped her survive.

And if she could go back in time? “I’d tell my younger self to learn critical thinking. Deprogram yourself. Think for yourself.” FBN

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Email: Troy@flagstaffbusinessnews.com www.flagstaffbusinessnews.com

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Photography V. Ronnie Tierney, Fresh Focuses

Photography, Betsey Bruner, Kay Lyons

Contributing Writers

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Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

Among LaserGirl’s many skincare and esthetician treatments, Marcus uses machines that deeply cleanse, exfoliate and hydrate the skin. Photo by Bonnie Stevens

LASER

comes from brewery production and 30% from the tap room on Mikes Pike, Prater said.

Mother Road is Arizona’s third largest independent craft brewer behind San Tan Brewing Co. and Huss Brewing Co., both in metro Phoenix. Arizona has 127 craft brewers, ranking 25th among the states, according to the Brewers Association.

Lumberyard increased its production 7.36% last year, to 144,446 gallons, while Beaver Street, its sister brewery, was stable at 15,447 gallons.

Historic Brewing production last year was up 3.5%, to 74,517 gallons.

ment levels below 1990, some below 1970. And one we’ve actually seen is pre-1940. When you think we may need 1,200, 1,300 or 5,000 homes in a given community, you’re not producing homes at pre-1990s, you’re producing homes at pre-1940s level. We’re not even in the same ballpark conversation,” Greacen said.

He added that the public likely has heard how short-term rentals are taking away from workforce housing.

“More importantly than that, you get this opinion that corporations are coming into our backyard and buying up the homes and turning them into rentals. If you wanted to say that about Phoenix, I would tell you there’s at least some relative truth to that. When we’re talking about the rural community of Yavapai County, and I’d say the entirety of the county,

With craft beer sales trending down, Mother Road has launched a non-craft beer, a golden ale that is 4.5% alcohol by volume. It’s an effort to appeal to beer drinkers in sports bars and dive bars, Prater said.

The new brand is Double 6 American Beer, which is “a play on Route 66 without having to get into all the trademark issues,” Prater said.

In 2017, Lodestar Anstalt, based in Liechtenstein, sued the Route 66 Junkyard Brewery in Grants, New Mexico. Lodestar, which brewed beer in Wisconsin, alleged a trademark violation of its right to the Route 66 name

there is nothing more unequivocally untrue.”

Also, Greacen said that many municipal government leaders and even state legislators in Arizona believe that short-term rentals affect workforce housing. In fact, the study shows that the spike in Yavapai County home values beginning in 2021 coincided with, and were likely spurred in part by, historically low interest rates. A similar surge in home prices during the COVID period occurred across Arizona as a whole and throughout much of the U.S. - indicating a common dynamic prevailing across markets, regardless of STR prevalence.

Education about STRs and how they affect communities is Greacen’s goal for the studies and research he is now facilitating. He is working

and highway shield. It’s now called Junkyard on 66 Brewery.

In another innovation, Mother Road has set up a joint venture with Noble Herb LLC. Mother Road is brewing a non-alcohol pale ale infused with a small dose of THC that Noble Herb can sell in its Arizona dispensaries, Prater said.

“The big thing for us right now is we’re preparing for the Route 66 centennial in 2026,” Prater said.

Mother Road plans to release a centennial ale, or “Centenni-Ale,” early next year. FBN

with RRC Associates, based out of Boulder, Colorado, which he said is essentially the gold standard for economic analysis in the Mountain West, to produce studies that show municipalities how short-term rentals affect their communities and their economies.

“My goal is to put the realtor brand on a comprehensive study of what short-term rentals are, to tell communities definitively what they’re performing like, why they’re performing and what it actually means. And more importantly, to hopefully refocus most communities on the relevant conversation, which is prioritizing development,” he said.

While acknowledging the concerns of residents and municipal leaders about the effects of STRs on a community, Greacen highlighted

VITALITY continued from page 34

The oneness or connectedness with nature, your inner guidance, intuition/gut instinct and self-awareness is present in all of us. It is a matter of paying attention and developing the skill to connect. Finding ways to expand in this area can be as simple as taking a walk out in nature to get away from the stresses of the day. Meditation is also a great way to clear the inner chaos so that you can be more open and connected to your inner guidance.

Financial – Your relationship with money is an important part of your overall health and vitality. If you have a belief that it is hard to make money, you will follow that belief. What is your money story? How has it served you thus far? Take ownership of your story. Decide what to change, set new outcomes, beliefs, habits and rewrite an empowering story. There may be some deep-seated beliefs that you may have unconsciously picked up from past generations. You might even require some assistance in guiding you through it.

Social – This is how you relate to others. Decide to surround yourself with inspiring, motivating, positive people. Create a powerful circle of influence of friends, business connections, coaches, and family. Laugh more.

Professional – How satisfied are you with your profession or career? Does it bring you passion and excitement? Or do you hate your job? The energy that you surround yourself with will affect your overall health and vitality. If you are in a stressful job that you hate and have no passion for, you can feel depressed, energy zapped or may manifest stress related illnesses like high blood pressure, headaches, acid reflux. What makes your heart happy? Take time to connect to what your heart desires. What brings you joy in your life? How can you serve others to help you feel more gratitude and giving back?

Evaluating the spokes of the Vitality Wheel will help you see the areas in your life that may need some attention and maybe which areas are taking up too much time. It is about making small steps to improve your overall health – mind, body and spirit. FBN

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit thevitalitydoctor.com or call 928-863-6086.

some relevant facts that show STRs in fact have a greater impact on area economies than may be thought, and excessive regulation can cause proven damage to those economies.

A portion of the study showed STRs contributed substantially to the economy of Yavapai County and City of Sedona in 2023, directly or indirectly supporting 4,978 jobs and generating $721 million in economic output, $449 million in gross domestic product (GDP), and $195 million in labor income, the equivalent of 4.4% of Yavapai County’s income.

Direct visitor spending on STR Rentals was estimated at $259 million, and visitors using STRs spent an estimated $131 million at food and beverage establishments; $44 million for recreation, sightseeing and entertainment; $98 million on shopping

and retail; and $52 million on local transportation.

Greacen said that studied communities across the country that have regulated or taxed STRs in various ways have said money generated would be used for affordable housing efforts. In Yavapai County, where STRs generated an estimated $2.5 million in TPT taxes and likely well in excess of $600,000 in property taxes for the county in 2023, none of those dollars appear to have been used for such housing efforts. FBN

For complete findings of the study, visit the PAAR website at https://www.paar. org/2025/05/06/economic-impactstudy-short-term-rentals-yavapai-county/.