May 2024

INSIDE THE MAY 2024 ISSUE: Mother Road Brewing and Purina Raise a Pint for Pets p.3 Flagstaff Rated Best for Dog-Friendly Vacations p.4 Snuffed Team Wants to Detect Wildfire from Space p. 5

Mobile Red Light Therapy Devices Helping Patients Heal at Home p. 6 Morgan Boatman Makes His Team Building Game, ‘Missions and Madness,’ Available p. 8 Community Profile: The Canales Welcome Shoppers to Williams p. 12

FrameTec ‘Solving Big Problems,’ Creating 200 Jobs in Camp Verde “

By V. Ronnie Tierney, FBN

Disrupting the construction industry,” may be what FrameTec touts as its motto, but this cutting-edge component manufacturing and building framing company is also on the verge of rocking the Town of Camp Verde workforce with the creation of 200-plus jobs.

Making its move to Camp Verde

in early 2023, the 120,000-squarefoot high-tech manufacturing plant is FrameTec’s first facility and will employ human in-the-loop automation equipment and machinery that will manufacture roof trusses, floor trusses and exterior and interior wall panels.

“We plan to open this fall,” said FrameTec CEO Kyle Brock. “Due to our innovative approach and our in-

satiable desire to create a culture-rich environment for our people, we will be bringing significant building capacity to the home building market where demand far outweighs supply.

We are overwhelmed with excitement. What’s better than solving big problems and creating great jobs at the same time?”

“I am delighted in FrameTec’s decision to locate their first U.S. manu-

facturing facility and corporate headquarters in Camp Verde,” said Camp Verde Mayor Dee Jenkins. “Bringing outstanding new businesses to the area is a vision many have shared and worked on for over a decade. FrameTec embodies everything Camp Verde and the greater Verde Valley values: good-paying jobs, innovative management and companies that Continued on page 33

Big Splash: Award-Winning Sake Brewer Lands in Northern Arizona

A Atsuo Sakurai, founder of Arizona Sake, shows off a bottle of premium sake at his Holbrook brewery. Photos

by Peter Corbett

May 2024 | Issue 5 Volume 17

By Peter Corbett, FBN

rizona winemakers have been gaining recognition and acclaim for decades with vineyards and tasting rooms in the Verde Valley, Willcox, Sonoita and Elgin that’s been coupled with a boom in craft breweries across the state.

Now, a new player is 44-year-old Atsuo Sakurai, a Japanese immigrant. He is making a name for himself as a small-batch brewer of premium sake, also mistakenly known as rice wine.

Brewing sake is far different from making wine from grapes but Sakurai’s Arizona Sake business in Holbrook adds to the diversity of Arizona producers of wine, craft beer and distilled spirits.

Holbrook is a high desert city of 5,000 people near the Navajo Reservation that’s best known for Petrified Forest National Park, Wigwam Motel and other relics of Route 66, the Hash Knife Pony Express Ride and vast deposits of helium nearby.

Arizona Sake, founded in 2017, has earned international praise and shined a spotlight on

Holbrook with national media reports.

“Making a good sake, we should be creative but at the same time stick to the tradition,” Sakurai said.

Arizona Sake was awarded a gold medal at the 2018 Tokyo Sake Competition for the Best Internationally Produced Sake. Sakurai also won the Best of Class Award last year in the Los Angeles International Wine Competition.

That recognition has helped Sakurai sustain his sake brewery in a building on old Route 66 the size of a two-car garage. He is practically a oneman band as a toji, or sake brewer, except for help from his family and a friend.

“For me it is a successful thing, regardless if my business is bigger or smaller,” said Sakurai, who carefully chooses his words in English as a non-native speaker.

“Eventually [the business] gets bigger, but that’s not my goal. My goal is my labor. My work makes people happy.”

Sake production in North America is a relativeContinued on page 35

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Purina Flagstaff Factory Manager Ramon Martinez and Mother Road Brewing Company General Manager Dylan Prater lead by example to encourage others to “Raise a Pint for Pets” in an effort to support High Country Humane. Courtesy photo

Nestlé Purina, Mother Road Invite Beer Lovers to Raise a Pint for Pets

W

By Bonnie Stevens, FBN

ith a taste of spring, Mother Road Brewing Company has created “Perpetual Joy,” an American pilsner with fruity notes designed to capture the bliss perhaps best demonstrated by dogs everywhere hanging their heads out of car windows. That image is now on Mother Road stickers and t-shirts, and that beer is only around until May 10, through a partnership with Nestlé Purina PetCare Flagstaff to raise money for High Country Humane.

“Our quality manager is on the board for High Country Humane and learned of their financial needs to care for animals,” said Purina Flagstaff Factory Manager Ramon Martinez, who approached Mother Road with the idea.

As a result, the two companies jumped into a month-long fundraising campaign, “Raise a Pint for Pets,” with the goal of bringing in

$10,000 for the animal shelter. The event kicked off April 10 at Mother Road’s tap room, 7 S. Mikes Pike St. in Flagstaff, with dogs welcome in the outdoor seating area.

“It was great. It was our first 60+ degree day.

We had raffles and dogs hanging out,” said Mother Road Brewing Company General Manager Dylan Prater, noting that Mother Road was recently ranked 31st in the country by Yelp for best dog patios. “Our crews have known each other over the years with both companies being in the manufacturing industry, so when Purina asked about this partnership, it was an immediate ‘Yes!’” Purina’s Raise a Pint for Pets program was first launched in 2017 in St. Louis, where a partnership with local brewer Urban Chestnut Brewing Company began raising funds for area shelters.

“Giving back to the community and pets is at Continued on page 30

Customers can order “Perpetual Joy” at Mother Road Brewing Company through May 10, knowing that $2 for every pour will support animal care at High Country Humane. Courtesy photo

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Flagstaff is a Pawsome Place Study rates Flagstaff No. 1 dog-friendly vacation destination

By Betsey Bruner, FBN

W

ith temperatures rising and snows melting, it’s time to start planning summer vacations, but will furry friends be welcomed at vacation destinations? They will be in Flagstaff!

A USA Today Blueprint study analyzed six data points to arrive at the most dog-friendly vacation destinations in the U.S. The data reviewed by the Blueprint team included the number per 100,000 residents of these dog-friendly categories: accommodations, restaurants, bars, vet offices, beaches within 50 miles (lakeside and seaside) and trails. A weighted score was assigned to each data point.

The report, published March 13, reveals that Flagstaff is the overall best destination for a dog-friendly vacation, receiving a perfect score in the analysis based on available data.

As visitors and residents have found, Flagstaff is a lovely place to spend the summer. At an elevation of approximately 7,000 feet, it is a four-season climate town, averaging more than 260

days of sunshine each year.

This is good news for pets, too, as Flagstaff ranks fourth for dog-friendly trails, with 132 trails from which to choose, and reflecting the town’s emphasis on outdoor recreation.

Longtime Flagstaff resident Julie Pastrick, president and CEO of the Greater Flagstaff Chamber of Commerce, is a big advocate of Flagstaff’s vast forests and nationally recognized Flagstaff Urban Trails System (FUTS pronounced Foots), the second largest after Portland, Oregon.

“Flagstaff is noted as a mecca for huge outdoor recreation opportunities, from hiking, biking, walking, skiing, snowboarding or skating,” she said.

“We have it all since we are situated in the largest ponderosa pine forest in the nation and because of accessibility to great parks, trails and mountain climbing.”

She added that runners and hikers alike enjoy the outdoor time with their dogs and there is nothing but “choice after choice of where to go” for outdoor enjoyment, depending on the amount of time you have.

“I think the above is a huge reason for the ranking,” she added. “I couldn’t be happier. I walk with my doggie on a leash all the time. She has as much fun as I do!”

Ben Everett and Jacquie Cooper stop for a meal at Charly’s Pub & Grill in the Weatherford Hotel, where dogs are welcome on the patio and menus are available for four-legged customers like Rebel. Photo by V. Ronnie Tierney, Fresh Focuses Photography

The Greater Flagstaff Chamber of Commerce and the Flagstaff Visitor Center on Route 66 both have trail maps for easy reference and offering choices for where you can take your pets on outside adventures.

Flagstaff also ranks third for the

number of pet-friendly restaurants, offering 39 dog-friendly restaurants per 100,000 residents. Also, the town ranks fourth for the number of pet-friendly bars.

Charly’s Pub & Grill in the historic Weatherford Hotel on North Leroux

Street downtown is a popular destination for hungry dogs that want to stay with their owners. “We don’t allow dogs indoors in the restaurant, but we do have a small patio off the front of Charly’s on Leroux where dogs on a Continued on page 33

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Amping Up Red Light Therapy Effectiveness with Mobile Devices Nutritionist seeing results with stroke recovery, sports injuries, weight loss

By Bonnie Stevens, FBN

weight-loss program. Her clients were happy with the results. She would also ed light therapy has been helping help them with pain relief on their knees and elbows. Foskaris also knew a clients in spas and clinics with doctor who would refer his patients to skin issues for about 20 years in the United States. It has been promoted be treated for neuropathy. She started to wonder what else light therapy could as a treatment that reduces fine lines, help with. Upon doing more research, age spots and stretch marks. It is also she found more than 8,000 studies used to improve eczema, psoriasis and rosacea, and even stimulate hair growth on the National Institutes of Health’s website on red light therapy. for patients with alopecia. But when She learned that NASA scientists nutritionist Penny Foskaris heard it had sent red LED lights on the Space could help her clients lose weight, she Shuttle Columbia in 1995 to see if was curious, but skeptical. they could grow plants in space. “Not “My friend, a doctor, bought a red only did that help with that, they also light pad system and machine for $28,000 and I thought, ‘He’s wasting his found that the astronauts tending to the plants, the scratches on their hands, money.’ But I went down to his office started to heal, and nothing had ever and wrapped myself in these red light healed in space. NASA spent millions therapy pads. I saw a difference in my body from the first time that I used it. I of dollars on research and now we have said, ‘Oh my gosh, this actually works!’ all these studies on what light therapy does, and there are no side effects.”

Then I invested, the next week, in my The science behind red light therapy own machine with $28,000.” explains what happens beneath the Foskaris was enjoying success in skin, she says. “All of our cells have her clinic with red light therapy for mitochondria that produce adenosine skin tightening treatments and her

R

Nutritionist Penny Foskaris has created Red Light Pro Devices such as pads, mitts and domes, so people can treat injuries and conditions at home. She is the founder of Foskaris Wellness, a holistic wellness center in Orange County, California. Courtesy photo

triphosphate (ATP). That is the battery of the cell. The red light helps the cells produce more ATP so the body can heal. It reduces inflammation and helps the body work better to repair itself.

I do a lot of weight-loss treatment, so when we’re looking at fat cells, the red light therapy liquifies the fat and opens the fat cells’ pores so the fat comes out.

And then it goes through the lymphatic system and is processed through the liver.”

For skin tightening, Foskaris created a red light therapy dome to put over the face to help the body produce collagen and reduce the appearance of wrinkles and fine lines.

Red light and infrared light are

measured in nanometers. The higher the number, the deeper it goes into the body, she says. Red light therapy starts at around 600 nm; near infrared light starts at around 800 nm. “With LEDs, we can go up to about 900 nanometers.”

While she was treating clients, her

Continued on page 29

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Teams as small as four people can play Missions and Madness, although larger teams make some challenges easier to manage, says the game’s creator Morgan Boatman. Courtesy photo

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‘Missions and Madness’ Team-Building Adventure Game Now Available Flagstaff creator Morgan Boatman mixes pirates with fitness and problem solving

A

By Bonnie Stevens, FBN

new kind of outdoor adventure leadership and team-building game, created by a Flagstaff martial arts trainer, is now available to play at home, at school, on the job or in the park. Missions and Madness is part scavenger hunt, part role-playing game and part boot camp. Morgan Boatman invented it to offer people of all ages and abilities a fun way to get outside, hone leadership skills, build community and get fit.

“High-level military and martial arts training is not for everyone, but the benefits should be available to all,” said Boatman, who has been trained as a civilian with a U.S. Special Forces cadre. “Leadership, problem-solving, situational awareness and cooperation are important skills that improve life. We should all know how to work together and push through challenges. That’s what Missions and Madness teaches in a fun and effective way.”

Businesses and organizations that have played the game include Northern Arizona University, Sacred Mountain Fighting and Healing Arts, Beauty Boost, Flagstaff Festival of Science, Coconino High School and Moonshot.

“It’s a great way to learn many different skills and recognize different skills in others,” said Paul Deasy, past mayor of Flagstaff. “I think people should try it, it’s a lot of fun!”

Missions and Madness can be played almost anywhere and is based on creative scenarios selected randomly with a roll of the dice.

Participants may find themselves surrounded by zombies, stalked by dinosaurs, pestered by pirates, or any number of the 12 imaginary scenarios.

“You and your team must respond to these situations while making your way through your Area of Operations, which can be your

Morgan Boatman is a highly accomplished martial artist and has trained as a civilian with Special Forces Cadre. He incorporates skills he’s learned in his game, Missions and Madness. Courtesy photo

neighborhood, a city park, school campus or downtown,” said Boatman. “Participants will face other challenges as well that may require them to carry a teammate or be blindfolded through an activity.”

Boatman adds that some participants worry about the physical components of the game.

“Every exercise can and should be modified for each individual’s level of comfort and ability.

Just like all the other skills taught in Missions and Madness, fitness starts where each participant begins.”

Boatman designed the game to help any group – classmates, coworkers, family members or a bunch of friends – strengthen the skills that lead to “exceptional” teamwork.

“Real team-building training is rare,” he said.

“Trust falls and hula hoop drills may break the social ice of an uncomfortable group, but in Continued on page 32

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MAY 2024 // Flagstaff Business News

Every day, prepared.

Wildfire preparation protects you, the community and first responders.

Providing you safe, reliable energy is our top priority. That’s why we work year-round to prepare for wildfires. During elevated fire conditions, power outages may be extended until crews can perform visual inspections of lines and remove any potential hazards that could pose a fire risk. In the event of a wildfire or extreme wildfire risk, power lines may be temporarily taken out of service to protect your community and firefighters. Working together, we can be prepared. Here are some things you can do to be ready for wildfire season.

• Keep grass, weeds, trees and shrubs trimmed. Dispose of trimmings and trash properly.

• Get emergency alerts through local resources and visit ein.az.gov to create an emergency preparedness plan. Visit your county’s website to get important information for your area.

• We care about your safety and want to keep you informed with alerts if there’s an outage in your area. You can help us by making sure your contact information is up to date. Learn more about managing your alert preferences at aps.com/alerts.

• Have flashlights, batteries, a portable cell phone charger and water handy.

Please visit aps.com/wildfiresafety for more information.

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Business Woman FBN

of the Month

Karen’s Barber Shop is More Than a Place to Go for a Haircut Karen Tudor says clients are friends and kids have fun

By V. Ronnie Tierney, FBN

W

ith a population of fewer than 13,000 residents, Karen’s Barber Shop & Family Hairdressing Owner Karen Tudor calls Cottonwood “a small town that yields big rewards.”

She believes her business has been more successful here than it could have been in a big city because “everybody knows everybody and word travels fast.”

Tudor says she was a workaholic, working six days a week at her barbershop, but now she’s been able to reduce that number to three-anda-half days. “I’m having a whole lot of fun.”

Keeping the flattop haircut of the ‘50s popular, Tudor has gained a reputation in Cottonwood and claims that she might be the only barber who embarks on this classic clipping. “A lot of the police and firemen come in for these haircuts. I don’t do foo-foo Karen Tudor is Cottonwood’s “flattop” specialist. Among her many clients, including children, her barbershop is popular with police officers and firefighters who prefer the hair styling and I don’t wash, just classic hairstyle. Photos by V. Ronnie Tierney, Fresh Focuses Photography cuts.”

Her laid-back barbershop is a Force for 24 years, so we traveled do a pretty good job of making them comfort zone of memorabilia, family jewelry and keychains that she makes her three hairless cats, one at a time, feel comfortable, so they’ll open up to for a bit. Then he began a career as pictures and displays of Tudor’s in her free time. She also brings in that her customers have taken great a physical therapist for several years interest in. “Some ladies come in just me. They can sense I like them, and before working for the high school,” I think they like me, too. Sometimes to bring them gifts,” she said. she said. they read a book while I cut their “Karen does a great job, she gets The couple has a son and a daughyou in and out fast and there’s always hair. The only problem is the big kids ter. “I really wanted more children, want to sit in the car, too.” good conversation,” said Salt River but now we have three grandchildren “Karen is super great with Materials Group Shipping Manager and that makes life so wonderful,” Charlie Kester. “She is very energetic children and our son loves her,” said Tudor. “Our son is a nurse and and so nice. I typically get a standard said Bloom Flower Farm owner wants to be a nurse practitioner and Brandie Wolfe. “She knows how to cut and a beard trim.” our daughter has a master’s degree in work with kids who are fussy, upset Accepting walk-ins only, Tudor communication.” or afraid. She keeps them calm by has been cutting hair for almost 40 Tudor emphasizes how much she making silly faces and using stuffed years. “My clients have become my animals and toys. She goes out of her enjoys her time at the barbershop. friends and I get to catch up with “When my job becomes a job, that way to make sure they are comfortthem throughout the day. I also like is when I’m going to quit. It’s just able.” to make it convenient for my clients, fun for me right now and my friends Tudor came to Phoenix from so sometimes I’ll come in and open come to visit every day.” FBN the shop for one person. I love my job Methuen, Massachusetts when she was 9 years old with her mom and and I’ve found that my haircuts are three sisters. Her husband, Tracy, better when I’m talking.”

Karen’s Barber Shop is open Wednesdays who was born and raised in Camp A playful model airplane and a through Saturdays, located at 703 S. Main Verde, is an auto shop and sports car converted to a barber’s chair is Street in Cottonwood. To reach the shop, Karen’s Barber Shop & Family Hairdressing takes walk-ins only, but she has been medicine teacher at Camp Verde one way she makes haircuts fun for call 928-634-0288. known to open her shop for just one client to make it convenient.

High School. “He served in the Air children. “I love kids and I think I

MAY 2024 // Flagstaff Business News

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, FBN

World Traveling Couple Settles in as Serial Business Owners in Williams

F

orty-two years ago, Xavier Canale, who was born in France, considered himself a guest in the United States. Now, decades later, both he and his wife, Gabrielle “Gaby,” have not only become successful retail entrepreneurs, owning three stores in Williams, but have enlightened their customers about the allure of Native American art and jewelry.

Landing in Santa Maria, California, Gaby worked as a certified nursing assistant at time and Xavier worked with Gaby’s uncle at NI Industries as a hydraulic press operator making bombs. “This was not quite what I aspired to do, but it was work,” said Xavier.

In their early teens, Gaby met Xavier at a private boarding school called Chateau Laval on the French Riviera. “Many parents worked out of the country and kept their children here because it was a safe place. There were also children from social services,” said Xavier.

“Chateau Laval is now a famous

castle,” said Gaby, who was born in Van Nuys, California, but was raised in France from the time she was a baby.

Shortly after their marriage, Xavier and Gaby moved to Huntington Park and stayed in the Los Angeles area. Their daughter was born in 1983 and their son in 1985.

“We started our own limo service, expanded it, and then sold the business. I then obtained my commercial pilot’s license and we moved back to France where I thought I could work for a French airline, but it didn’t work out,” said Xavier.

Since both of them spoke excellent English, the couple worked in Monaco for just under a year, earning enough money to come back to the United States. “Gaby worked for the Monaco Business Center and I worked as a concierge for the Pastor Family,” said Xavier.

It was at this time that Native American Jewelry was introduced to the Canales. “I started working at a jewelry store called Navajo West in Torrance

[California],” said Gaby. “Before long, they promoted me to store manager.”

Xavier and the owner became good friends and Xavier became very curious about the retail industry. “When the owner told us he wanted to change careers and decided to sell the store, we bought it,” said Xavier. At the time, Native American art was not well known in California.

Before long, they acquired more stores and began making several trips to Albuquerque and Gallup, New Mexico. “We passed Williams many times and had decided that we really liked Arizona and wanted to move here at some point.

“We fell in love with Williams. It’s such a cute little town and at the time it wasn’t very busy,” said Gaby.

“We could see that this little town was a diamond in the rough,” said Xavier. “Between its ties with Route 66 and the Grand Canyon, we could see that there was a huge opportunity for the kind of stores that we operate.”

Continued on page 34

Addicted to Route 66 shop owners Xavier and Gabrielle Canale pose with Elvis, surrounded by memorabilia from days gone by.

Photo by V. Ronnie Tierney, Fresh Focuses Photography

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Arizona Honors the Life and Legacy of Paul Babbitt, Jr.

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By Bonnie Stevens, FBN

emembered as a calm, thoughtful, humble and deliberate public servant, who listened first before offering a carefully considered response, Paul Babbitt, Jr., believed public service was a calling and a passion, said family members during a Celebration of Life service, Sunday, April 14 in Flagstaff. In remembrance, flags flew at half-staff across the state that day.

The event was held in the Flagstaff City Hall complex, which Babbitt was instrumental in creating. “It feels like a piece of Flagstaff’s soul has left us,” said Mayor Becky Daggett to the crowd of more than 200 people.

Babbitt served on the Flagstaff City Council from 1976 to 1984, the last four of those years as mayor. Later, he represented District 1 on the Coconino County Board of Supervisors for 18 years. As a young man, he served in the U.S. Army.

Former Flagstaff Mayor Coral Evans shared her memory of Babbitt as a mentor.

“Just seven weeks ago, I sat with Mayor Babbitt and we discussed the connection between statesmanship and empathy, statesmanship and community, statesmanship and what it means to be of service to others, statesmanship and the importance of laying foundations that future generations could build on. It is said that ‘a society grows great when men plant trees in whose shade they know they shall never sit,’” she said to the gathering. “As citizens of Flagstaff, we do not have to look far for examples of the many ‘trees’ that Mayor Babbitt planted for us.”

Speakers recalled some of Babbitt’s accomplishments, including building the new City Hall, the Flagstaff City-Coconino-County Public Library and Wheeler Park in downtown Flagstaff. He also is recognized for saving Buffalo Park from highway development and protecting Dry Lake for future generations.

“Looking around, I can see what Paul meant to this community,” said Babbitt’s son-in-law Michael Pierce, husband to Marney Babbitt-Pierce. “The stories and tributes I’ve heard speak volumes of his impact as a public servant. Yet, my connection to Paul is different. I knew him as Marney’s dad – a sweet, caring person with a consistently calm demeanor who was content to be in the moment with you. His presence was peaceful and easy, and time with him was a respite from a world racing toward the next big thing.”

“Our goal for today was to reflect upon a complex life of a pillar of the community – a life well-lived – and to create a service that reflected upon this man’s legacy and how the community continues that legacy,” said Babbitt’s son, Paul Babbitt, III, who facilitated the celebration.

Former Arizona Governor Bruce Babbitt attended the event with his wife, Hattie. “Growing up in Flagstaff with my brother was a great adventure. And his dedication to public service has always inspired me to follow his example.”

Babbitt’s younger brother, Charles, a

Paul Babbitt, Jr. 1941 - 2024

retired Phoenix attorney, said Paul became his mentor. “Paul was a great skier and an accomplished fly fisherman. But first and foremost, he was a wonderful family man, a strong and staunch civic leader who worked well with his colleagues and did a lot of work on behalf of the Flagstaff community.”

“Paul represented authenticity and he lived authentically,” said his cousin Billy Cordasco, president of Babbitt Ranches.

Community members who paid tribute to Babbitt included Arizona Regent designee and former Coconino County Supervisor Liz Archuleta. “As a young supervisor, Paul immediately and genuinely welcomed me as his colleague. I was fortunate to tap into his wealth of public service experience, history and knowledge. We laid the foundation for Coconino County to be innovative, responsive and visionary.”

Former Clarkdale Town Councilmember Bill Regner sought Babbitt’s counsel on assisting the town of Clarkdale through some significant transitions. “As the speakers today shared, Paul would listen intently and quietly and then offer some wisdom that would either validate your conclusions or give you pause to reconsider them. It was such a gift to me to have this wonderful resource and his mentorship when I was so hungry for it.”

Babbitt’s grandfather, C.J., was one of the five Babbitt Brothers who came to Northern Arizona in 1886 from Cincinnati, Ohio, to become cattle ranchers. Since then, the family has been instrumental in building Flagstaff, operating one of the state’s largest and longest-running family-owned ranches, establishing trading posts and other businesses, promoting education and the arts, serving in the military, supporting community needs through their foundations, and leading as elected officials.

“The most important part of Paul’s strength Continued on page 29

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14

Flagstaff Business News // MAY 2024

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Celebrating Dark Skies through Outdoor Piano Recital, Downtown Art Walk, Flagstaff Star Party

By Bonnie Stevens, FBN

W

ith his Steinway concert grand piano being delivered to the open grassland of McMillan Mesa, astronomer and musician David Koerner, Ph.D., will be performing a free open-air concert in celebration of the Flower Moon rising over Buffalo Park, starting at 7 p.m., Wednesday, May 22. The event is a collaboration between the Coconino Center for the Arts (CCA) and Flagstaff Dark Skies Coalition (FDSC) as part of the 10-day ARTx: Art + Ideas Experience Arizona festival.

“The ‘Rising of the Flower Moon’ will be an evening of lunar meditations, classical piano music and telescope viewing,” said Koerner, a retired NAU professor and FDSC member, who also performs musical astronomy concerts on Grand Canyon river trips and will present talks and concerts at North and South Rims as the Grand Canyon’s Astronomer in Residence for Fall 2024.

“The poet Paul Verlaine said that the moon ‘makes the birds dream in the trees.’ Such sentiments inspired musical strains that heighten our response to moonlight,” said Koerner. “When you

add the awe-inspiring vision of a rising full moon, the effect can transform your outlook on life.”

The evening will feature eight musical compositions, beginning with Beethoven’s ‘Moonlight’ sonata, sprinkling in pieces by Chopin, Debussy, Ravel and Bartok and concluding with a nocturne on the planet Venus composed by Koerner, influenced by Gustav Holst.

Koerner, who is known for his lively narrations accompanying stargazing events that often include ancient myths and pre-scientific views along with the latest understanding of planets and the universe, will preface musical selections with cultural and scientific remarks to enhance the lunar viewing experience.

The Flower Moon is named for the full moon at the time of year when flowers typically bloom across North America. The Algonquin people of eastern Canada are credited with the nickname. Other Native people call May’s full moon the Leaf Budding Moon and Egg Laying Moon for natural processes of the season.

The ARTx: Art + Ideas Experience Arizona will offer 100 art-centered events around Flagstaff, May 17-26.

Astronomer and musician David Koerner, Ph.D., will be taking his grand piano to Buffalo Park this month for a free outdoor concert, “Rising of the Flower Moon.” Courtesy photo

“The festival is a celebration designed to promote awareness and enthusiasm for creative work across all ages and demographics,” said ARTx Festival

Director Julie Sokol. “It is an opportunity to showcase outstanding creative practices and participate in Flagstaff’s creative culture.”

Meanwhile, more dark skies events are being planned to occur during the Flagstaff Dark Skies Coalition’s Continued on page 35

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15

// BUSINESS CENTS // BY BONNIE STEVENS, FBN

Tips for Entrepreneurs from Veteran Homebuilder Jose Berlanga

O

ne of the best ways to reach your goals is to spend time with someone who has achieved the kind of success you haven’t yet dared to dream about. That’s when you know your big idea still has some growing to do.

Seasoned home builder Jose Berlanga is an entrepreneur from Mexico City who has made a significant mark in Houston’s real estate industry.

Berlanga was born to be an entrepreneur. By the time he was 21, he was already wealthy. He joined me recently on “Zonie Living: Business, Adventure and Leadership.” Here are a few tips he offers for entrepreneurs.

of business, but as entrepreneurs, we operate with our gut instinct rather than our brain. We also, by nature, know how to sell, how to present, how to promote and we tend to talk more than we listen. We do that with people, with products and with markets. We talk on top of the market instead of listening to the market. You should spend a little time understanding what your product is and who your audience is. If you understand the audience and understand their needs, how they live, their habits and their hobbies, you begin to realize what it is you need to provide to them in order for them to live a better quality of life.”

1. DON’T WORK IN WHAT YOU DON’T KNOW

2. BUILD A SOLID FOUNDATION

Berlanga advises entrepreneurs not to start a business in a city or a field they don’t know. For example, don’t try to sell luxury homes if you don’t understand how the wealthy live and what’s important to them. And don’t move to a new city and try to start up a business right away. “Research is part

“Your mission is what you stand for and your vision statement is how you see your business growing and thriving,” he writes in his new book, “The Business of Home Building: How to Start and Operate a Residential Construction Company.”

“I tend to be a person who is not only physically but mentally in a hurry.

now...

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I’m trying to move fast, build, create, develop, move onto the next stage. But the process of building and creating a business plan clarifies your thoughts. It helps you identify what you are trying to achieve. It forces you to think of the sequence of events that need to occur before you build and start and grow a business.

Those statements – whether it’s your vision or your mission – they help you understand what you’re doing, why you’re doing it, what market you are attacking and why you are addressing those particular needs.”

3. BEING ORGANIZED IS A REFLECTION ON YOUR BRAND

Organizational skills may be undervalued in the business world, but Berlanga sees being organized as one of the most important components of any organization. “I’ve seen some business-

Jose Berlanga offers business wisdom that is applicable to other industries in his new book, “The Business of Home Building: How to Start and Operate a Residential Construction Company, available on Amazon. Courtesy photos

es that had a group of individuals who were very talented, very creative, but they were very disorganized. Planning your day, planning your activities, prioritizing things, understanding what needs to come first, what needs

to be second, what are some of the things that need to occur for me to get to tomorrow and not forgetting to do something that may not be urgent for today but may eventually turn Continued on page 24

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8,000 people to work every day in Flagstaff.*

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Every Flagstaff household receives a $1,331 in tax relief related to visitor spend.

National Tourism Week May 19-25, 2024

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Please join us for litter removal followed with a hosted lunch.

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Learn more about what tourism does for you: discoverflagstaff.com/tourism-matters

16

Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

‘Miles for the Missing’ Virtual Race to Support Investigation Costs for Families professionals, and non-traditional investigative specialists who, through the non-profit, help families find answers at no cost.

Jeneda Benally, an award-winning The unexpected partnership began singer and activist from the Navajo when Hathcock discovered her strong Nation, quickly joined as a founding intuitive gifts, which led her to volunteer with investigators, including De- board member. Scott Hathcock, Kiersten’s husband and president and CEO tective Pucci. Her interest in the plight of Moonshot, is currently volunteering of missing people is detailed in her 2022 book, Little Voices. Pucci penned as an advisory board member.

He described the financial challengthe foreword for her spiritual memoir. es facing families whose loved ones “Having volunteered my time for disappear. “Potential overall costs to over 12 years with parents whose complete an investigation with the goal children have passed on or have gone missing, I’ve seen first-hand the devas- of bringing a case to arrest, prosecution tation and daily pain they endure while and closure for the families will likely be in excess of $250,000, depending on having few places to turn for help after a case goes cold,” she said. “I’m beyond the investigative time and professional resources needed, leaving most families grateful that in addition to our invesunable to afford to pay for the help they tigative team, leaders like Betty Lyons, so desperately need,” he said. the executive director of the American The next few months will be a busy Indian Law Alliance and proud member of the Onondaga Nation, recognize time for the non-profit. “We are just now getting the word out in Arizona the need for NILJ and have partnered about NILJ,” said Hathcock. “Sadly, with us to ensure we’re able to help as Kiersten and I have not met a single many families as possible.”

Indigenous person who isn’t one or The mission of NILJ is to bring two connections away from personally together a national network of retired knowing a missing or murdered Indigand active law enforcement agents, forensics specialists, search and rescue Continued on page 33

Non-profit supporting cases involving missing Indigenous women and children

H

By Betsey Bruner, FBN

undreds of thousands of people go missing every year, often leaving loved ones with unanswered questions and broken hearts. However, the situation is especially dire among Indigenous women because many cases go unreported. The National Institute for Law and Justice (NILJ), a non-profit organization with local ties, wants to help those families by providing funds to investigate the cases.

To do so, volunteers are planning a virtual fundraising run/walk/bike race from May 1-31 called “Miles for the Missing.”

NILJ is an organization created in 2021 by Mark Pucci, a private detective, formerly with the New York Police Department, and author Kiersten Hathcock, who lived in Flagstaff with her family for nine years and is the chief marketing officer for Moonshot.

The two met while working together to solve cold cases involving missing and murdered people.

Jeneda Benally, Kiersten Hathcock and Mark Pucci gathered at Bright Side Bookshop in Flagstaff for a book signing of Hathcock’s memoire, “Little Voices,” last September. The three work together at the National Institute for Law and Justice to support investigation costs for missing and murdered Indigenous women and children. Photo courtesy of Scott Hathcock

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17

Team Snuffed Wants to Deploy Satellites to Watch the West A network of neighbors may change the way wildfires are detected and extinguished

I

By Bonnie Stevens, FBN

t sounds like a science-fiction movie, but a group of Flagstaff neighbors and associates are as serious as a fast-moving wildfire about their plan to put 90 satellites in space to watch the West and detect an ignition larger than a campfire. “We can buy a spacecraft from a commercial vendor and SpaceX does launches all the time,” said David Trilling, a professor and chair of the Department of Astronomy and Planetary Science at NAU. This Flagstaff team, assembled by aerospace engineer Cody Hartman, has been selected to advance to the semifinals in the Space-based Detection and Intelligence Track of the XPRIZE Wildfire competition. XPRIZE is a non-profit organization that creates public contests intended to encourage technological development. The prize money is $11 million. Trilling, who is leading the team on this track, says $3 to $5 million is enough to build, launch and test one satellite. “You learn this

The Flagstaff Snuffed team includes executive coach and strategic advisor Jason Field, who is also the past president and CEO of W. L. Gore & Associates; Flagstaff Fire Captain Mike Felts; NAU Department of Astronomy and Planetary Science Chair David Trilling; and, Hartbeat Engineering owner Cody Hartman. Photo by V. Ronnie Tierney, Fresh Focuses Photography

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understand the watershed. “She said we would have two feet of water at our front door if a thunderstorm happened here. Everything she predicted came true, but we had enough planning time to dig a ditch and berm it up to avoid water coming into our home.”

Hartman began talking with his neighbors, Flagstaff Fire Captain Mike Felts and Captain Mike Allan, about how to stop devastating wildfires and post-wildfire flooding that Flagstaff has

way, before you build 100 of them.”

Hartman recalls the summer of 2022 when a Forest Service employee with a map knocked on his door. “She was advising neighbors in the Cheshire neighborhood of the post-wildfire flood risk with the upcoming monsoon season and how many sandbags we would need.”

Hartman says he was well aware of the Pipeline Fire, the blaze that burned 26,532 acres in late spring, but didn’t

e p O

become familiar with. “The Pipeline got started the night before it took off. It smoldered through the evening and the next morning it escalated and ripped up the side of the mountain,” he said.

“Sensors would have found that.”

The destruction of catastrophic wildfires was still on Hartman’s mind when his plane was delayed at Sky Harbor Airport last fall. Also holding a ticket for that same delayed flight to Flagstaff was Professor Trilling. He and

Cody had been neighbors years ago and with nowhere to go, they sat down and devised a plan. “By the time we were back in Flagstaff we pretty much had a proposal ready to submit to XPRIZE,” said Trilling.

The local team of about 25 members formed with engineers, fire managers, astronomers, entrepreneurs and professors, all bringing needed expertise to support the plan. The idea Continued on page 26

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Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

// MAYOR’S ADDRESS // BY BECKY DAGGETT

Making Progress in Affordable Housing

F

lagstaff’s housing problem is acute, and I know it can sometimes feel like not enough is being done to address it. I wish we had double the resources to tackle this problem, but we’re making progress – due, in large part, to the partnerships the city has with our non-profit housing partners combined with some smart investments of our resources.

Yet, there’s still much work to do.

First, I’ll speak to the housing programs led by the city’s housing section

// There are 130 new affordable rental units expected to be completed and available to rent in the next 12 months, with at least another 221 the following year. //

and some of the work of our non-profit partners. The City of Flagstaff Housing Authority owns two, and manages three, rental developments, totaling 345 units serving low-income residents with incomes from 50% to 80% of the Area Median Income (AMI). The AMI is set by the U.S. Department of Housing and Urban Development (HUD) and is the midpoint of a specific area’s income distribution. Flagstaff’s current public housing and voucher eligibility AMI range for a family of four is $49,950 (50%) and $79,900 (80%).

Additionally, the Housing Authority administers 522 housing vouchers that serve low-income residents. As you might guess, there’s a long waiting list for these vouchers. Despite what many might think, there’s a deficiency of rental housing, with only a 3.6% vacancy rate. Housing Solutions of Northern Arizona (HSNA) and Flagstaff Shelter Services (FSS) have each purchased, renovated and are operating two former motels for low-income renters, with a third to open soon. These are in addition to the rental units already constructed and rented through HSNA and rental units provided through Catholic Charities, resulting in an

approximate and combined total of 350 units.

In the spring of 2025, construction is scheduled to begin on two projects totaling 139 rental units located on the old campus of St. Mary’s school. One will consist of apartments for seniors earning up to 80% of the AMI. The other will house individuals and families earning up to 60% of the AMI. Partial funding for the two projects comes in the form of a $3.3M 30-year loan made possible through the voter-supported housing bond approved in 2022.

If the owners maintain affordability for an additional 20 years, the loan will be forgiven.

There are 130 new affordable rental units expected to be completed and available to rent in the next 12 months, with at least another 221 the following year. These are part of developments where the city has either negotiated the set aside of several affordable units within market rate properties or they are in Low-Income Housing Tax Credit (LIHTC) properties – utilizing tax credits provided by the state and/or federal government. State law prevents the city from requiring affordable housing in any development and negotia-

tion is our available tool.

Affordable homeownership is, of course, also a focus. The city offers down-payment assistance, which is administered through HSNA. The city has entered long-term land leases on which Habitat for Humanity has built several homes, most recently, two “starter homes” along Butler Avenue.

Habitat is in the process of obtaining funding to build 40 additional starter homes near the Timber Sky subdivision. The city also has a land trust program where a homebuyer buys the house but doesn’t incur the cost of, or own, the land. This limits the amount they can sell their home for, but the intention is to hold the price of the home down below market rates to also benefit future buyers.

The city has initiated a Land Availability and Suitability Study and Code Analysis Project (LASS + CAP). At our April 16 meeting, staff presented the framework and a few initial findings. The LASS is intended to ascertain what land – public and private – is available for development and redevelopment and identify any barriers. Code

analysis will analyze what is working and what might be causing unnecessary impediments to achieve our housing and climate goals. Ultimately, after the analysis is completed, council will consider code changes to address identified impediments. You can watch the video of the presentation to council here: https://flagstaffaz.new.swagit.com/ videos/302863?ts=8154.

I’m concerned, as are most of you, that if we don’t work together and activate every possible tool to preserve and increase our affordable housing stock, those of us who struggle to make ends meet in Flagstaff will be forced to leave.

Nearly every week, I hear from employers that the cost of housing impedes their ability to keep and attract staff. It’s imperative to me that our neighbors who have invested their lives here are able to stay and are able to continue to invest themselves in our schools, non-profits, places of worship and economic vitality. I can’t imagine Flagstaff without the people that make us a community. FBN Becky Daggett is the mayor of Flagstaff.

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MAY 2024 // Flagstaff Business News

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19

Can You Hear Them Now?

H

By Jeff Lane, Au.D.

earing loss is an insidious condition that affects all aspects of an individual’s life.

Enjoying television or movies means turning up the volume too loud for others or reading captions. In-person conversations become less enjoyable because of the effort required of the hearing-impaired listener. Phone conversations can be even more difficult, as visual cues are unavailable and the quality of the connection can vary. The inability to communicate effectively over the phone can be frustrating and exacerbate isolation, especially in these times. Luckily, solutions are available!

BLUETOOTH HEARING AIDS

Modern hearing aids have Bluetooth directly built into the devices.

The days of wearing intermediate accessories around the neck are gone.

With this direct connection, any audio signal originating from a cell phone can be streamed directly to the hearing aids. This includes videos, music, podcasts and of course, phone calls. Using Bluetooth for phone calls offers multiple advantages. First, the call signal can be processed for the hearing loss. Hearing aids function by

moving the phone around to find the “sweet spot,” or holding it in an unnatural manner. Bluetooth eliminates this struggle, as the signal is streamed directly to the aids. It also allows any call to be hands-free, as the distance from the phone is not a factor. Whether your phone is buried in your purse, or you are driving and wish to remain safe, it is possible to answer the call using the hearing aid and enjoy the conversation without ever needing to touch the phone. amplifying the signal according to the user’s hearing loss. Frequencies with more significant loss receive more volume, while frequencies where the person hears better receive less. Thus, the frequency response is designed to help the wearer hear the signal as clearly as possible. Hearing aids have a distinct phone program automatically installed, meaning the call will be amplified in the same manner as environmental sounds.

Another benefit of using Bluetooth is that positioning and distance of the phone are no longer issues. When listening to the phone acoustically, the receiver must be place near the hearing aid microphone in order to be amplified. This can often mean

CAPTIONS

Bluetooth works as a solution for cell phones, but what about landlines? The solution here would be a captioned telephone. A captioned telephone, as its name suggests, has a screen on which the other person’s words are typed, allowing the user to read along while listening. Visual cues lessen the cognitive load, meaning it takes less effort to comprehend the conversation. The captioning occurs in real-time, providing a natural experience. Most companies have an employee who provides the captioning, rather than a machine, ensuring accuracy. There employees are required to transcribe the conversation faithfully, meaning no part of a conversation can be altered

or censored. In regard to privacy, all conversations are deleted on the employee’s end immediately after the call ends. However, the person using the phone is able to save conversations for reference if they choose. For example, if a conversation revolved around a doctor’s appointment, the conversation could be saved to ensure the date and time of the appointment were not forgotten.

Anyone may qualify for this phone and service. A federal phone tax provides funding, meaning the user never has to pay for any aspect. It’s helpful and free! The only requirement is that an application be submitted by a hearing care provider confirming that the recipient indeed has a hearing loss. At that point, the company will come to the home and install the phone and provide training on its use. A phone line is not required. Additionally, internet service is no longer required. If a person does not have internet in the home, the company now has hardware that still grants access to the service.

There are no barriers any longer!

Returning to cell phones, captioning services are also available in app form. It functions the

same as the landline, ensuring similar quality. At of this writing, the app is only available for iPhones, although Android devices are currently in beta.

Again, the only requirement is that a hearing care provider verify the need for the service. If the app is downloaded without an application, it will be nonfunctional.

If the options above sound appealing, contact a hearing healthcare provider to help guide the process and select the best option. Communication, in all forms, is a vital component to quality of life. FBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others.

Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

20

Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

Horses Teaching Life Skills to Children in Foster Care R & R Ranch creates gentle environment for healing, grounding, growing

By Bonnie Stevens, FBN

W

ith the Mazatzal Mountains serving as a classic Western backdrop for the 10-acre R & R Ranch, owner Samantha Walker, 35, strolls across the corral in well-worn jeans and dusty boots to greet her latest guests – five energetic boys from a Gilbert group home. The horses are the main attraction for this field trip, but human interaction and rules come first.

“My students know as soon as they are here, no phones are allowed,” she said. “They have to be in the car. My No. 1 reason for bringing kids out here is to get them off the screen and teach them to communicate. They have a hard time communicating with me, to each other and to the horse. But horses keep everything consistent and humble. And actions have consequences. Horses can teach that better than I can.”

Walker shares the story about a girl, living in foster care, who visited the ranch recently. She wanted to pet the horses so badly that she ran toward them. “The horses all ran away,

but I let her run. And then I said to her, ‘Look what happens when you run at them. Do you want the horses to come toward you? If you do, walk up quietly, wait quietly and the horses will come to you.’”

As Walker explains, the girl wasn’t used to being calm and patient. Her habit was to run hard at things. “That behavior was pushing everybody away. Maybe this lesson will help her in the future.”

Since Walker was 5, she has been riding horses and harnessing her own life lessons. When life became stressful, time with her horse provided a peaceful respite and the opportunity to get grounded, which is what she now offers to others, like children in foster care and those with special Samantha Walker teaches a ranch guest how to clean out the dirt from her horse’s hooves, as “Cowboy” waits patiently. needs.

Photo by Bonnie Stevens As a teenager, she also learned that her equestrian knowledge and love as she gazed across the wide-open this month, those dreams dismountfirst car, a red 1988 Toyota pickup. for horses could be profitable. “At spaces of the Rio Verde area. “I never ed at R & R Ranch. She and her husWhile she was finding work from about age 14 or 15, I was bringing band, Michael, were able to purchase thought we’d be able to own anything barn to barn, caring for horses and horses to the property behind my like this. It’s amazing. I love that the the 10-acre property on the same house, training them, caring for them teaching riding lessons across the property backs up to the desert. The land where they had been working.

Valley, her dreams began to stretch and riding them. I found I could “All of this is surreal,” she said far beyond where that truck could make money doing this.”

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MAY 2024 // Flagstaff Business News

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21

What is a Community Foundation?

T

By Lisa Sahady

he term “philanthropist” often conjures images of wealthy individuals donating money to important causes. Billionaires are frequently highlighted in the media for their headline-making contributions to universities, non-profits, disaster relief efforts and more. Although these donations are generous and critically important, philanthropy extends well beyond the elite and encompasses so much more.

Philanthropy is the desire to promote the welfare of others; it is

the expression of generosity in ways great and small. Acts of generosity are undertaken every day by our friends, family and neighbors. Our communities are sustained by the altruism of these individuals, whether it’s a monthly $10 contribution to a beloved cause or a significant bequest made by a family. Organizations know they can count on that donor’s monthly gift to help with their dayto-day operations.

But what if you wanted to continue supporting your favorite charities after your lifetime? Or you wanted guidance on where your philanthrop-

ic contributions could make the most impact? This is where a community foundation can be the most beneficial.

On one side are our under-resourced communities, while the other side consists of individuals who care deeply about using their financial resources to create an equitable community. Between these two lies a bridge – a vital connection that brings together those who wish to make a difference with those who need it most. Community foundations serve as this bridge, facilitating meaningful connections and impactful contri-

// At their core, community foundations mobilize enduring philanthropy to strengthen the fabric of communities both small and large, in part by building endowments. When you hear the word “endowment,” you might think of the endowments held by universities, churches or hospitals. When donors give to an endowment fund at a community foundation or they establish one themselves, their gift is invested in a way that creates perpetual support for the causes they care most about. //

butions that drive positive change.

They customize giving solutions for individuals, families, businesses and the community at large.

At their core, community foundations mobilize enduring philanthropy to strengthen the fabric of communities both small and large, in part by building endowments. When you hear the word “endowment,” you might think of the endowments held by universities, churches or hospitals.

When donors give to an endowment fund at a community foundation or they establish one themselves, their gift is invested in a way that creates perpetual support for the causes they care most about.

A community foundation can serve as a valuable solution for charitable giving, whether during your lifetime or after your lifetime.

Endowment funds can be established using a variety of assets, including stock, real estate, retirements funds and even cryptocurrency. It is advised that donors consult with their tax preparer or estate planning attorney to determine the most suitable assets to contribute to charity and those that are best reserved for family inheritance.

For businesses, community foundations can provide efficient,

cost-effective services and expertise to help plan, oversee and operate their corporate foundations, grantmaking and scholarship programs. They have the expertise to simplify and design philanthropic programs for local, national and international businesses that have a local presence and wish to give back to local communities.

Here in our state, the Arizona Community Foundation serves as catalysts for positive change, bringing together individuals, organizations, businesses and resources to address the most pressing needs in our community and build a more prosperous future for all Arizonans. FBN For more information on charitable giving, including business philanthropy, visit https://www.azfoundation.org/waysto-give/corporate-giving/ or call one of our offices serving Northern Arizona: ACF of Yavapai County, 928-583-7815; ACF of Sedona, 928-399-7218; or ACF of Flagstaff, 928-526-1956.

Lisa Sahady is the Arizona Community Foundation regional director.

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Flagstaff Business News // MAY 2024

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The Medicine the Housing Market Doesn’t Want, But Truly Needs

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By Chris Hallows

pril marked 24 months of greater-than-5% mortgage interest rates.

While not an anomaly in the larger historic context of American mortgage rates, it has been a learning curve for home buyers that haven’t seen these levels for about a decade. We started this year full of optimism for lower rates given the Federal Reserve’s optimism late December 2023 with talk of lowering inflation and potentially multiple Federal Reserve (FED) rate cuts throughout 2024. That optimism has been waning. February and March economic data has not painted the slowing economic picture that the FED is looking for and the result has been rates actually pushing up to 2024 highs as we head into the spring buyer’s season.

In April, FED Chairman Jerome Powell reaffirmed the changing sentiment of “higher rates for longer.” This is not what homebuyers want to hear but it may likely be the better medicine for them versus the alternative. Having your cake and eating it too is a nice sentiment but really not a reality when it comes to the competitive market of Northern Arizona Real Estate. Memories can be short-term but if we can push our minds back to the 2020-2022 markets of historically low interest rates, we must remember that we faced an entirely different set of issues. During that sub-4% rate market we had bidding wars, bid over ask negotiations, appraisal shortfall negotiations and possibly the worst biproduct was the lower down and less able buyers being absolutely pushed out of the market. FHA loans that give housing access to lower down and less-than-perfect credit buyers reduced the market share by a significant approximately 10% in the bidding wars of 2020-2022.

Embracing these higher rates for now, we

30 yr Fixed Interest Rate since 2000

can see that the current makeup of the Flagstaff market is much more diverse than the fastpaced unicorn years of 2020-2022. Yes, there are still hot properties with multiple offers, and yes, cash is still a significant impact on the market, with around 25-30% of transactions being non-financed; however, there are more price negotiations, seller repairs, seller concessions and maybe most helpful of all time and space in this market than we’ve seen in four years. Ironic as it seems, this market is then much more friendly to first-time homebuyers, low down buyers and any buyer looking to negotiate on more equal footing with their selling counterpart. This then makes “higher for longer” a superpower for many buyers that are already feeling the pressure of the “make or break” Flagstaff housing market pressure.

The FED’s strategy and reasoning is hand in hand with the housing market result. ‘Higher for Longer’ means the FED wants to keep home

prices and the housing market paced. We’ve written about this before in this column, but the shelter component of inflation measures, of which housing is a part, makes up approximately 42% of the whole. Translation is that slowing housing is critical to slowing overall economic inflation. The FED’s primary tool of higher rates is the medicine we’re going to have to continue to digest this year but with the hope that they know what’s really good for us and that the paced prices and slower market will benefit many now and lead to a healthier, balanced market in the years to come.

The FED’s sentiment is definitely not “higher forever” though and it’s important to grasp that accepting a higher rate today doesn’t mean that is a forever rate.

Inflation is a lagging problem and we will eventually catch up to it and find a normal in our markets. That normal is not 2% mortgage rates but highly

likely not 7% mortgage rates, either.

In my assessment, the closest that buyers will be able to get of having their cake and eating it too will be to be to buy at the current prices and pace of market while rates have the mass market subdued and then pace that refinance in the months/years to come while others may struggle to keep pace with a hotter price and speed for the purchase market brought on by lower rates. FBN For additional information or to schedule an appointment visit ChrisHallows.Benchmark.us or call 928-7078572. The Flagstaff location is 824 W Rte 66 Suite A-3.

Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff.

NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing LenderS

Lessons Learned at Timberline Firearms

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By Rob Wilson

t has been six years since we opened Timberline Firearms & Training. Our goal was to provide the community with a safe place for people to train on, purchase and practice with firearms. The motto we live and work by is “Safe and Responsible Firearms Ownership.” We’ve learned a few things along the way and wanted to share them here.

A lot of people are introduced to firearms by family and friends.

Here in Flagstaff, that usually means heading out to the local “spot in the woods” where everyone shoots. The more experienced shooter loads the firearm, hands it to you and you do your best to hit the target. If that was your experience, a few very important skills were missed. First, the four fundamental safety rules must be known and followed. When a firearm is in your hands, you are responsible for

it and therefore have to know things like how it operates, how to load it and how to verify that it is clear.

Make sure that before someone hands you a firearm, you know the rules and the operation of that specific gun.

A spouse trying to teach a spouse how to shoot does not always work as well as you would hope. Regardless of your love for each other, learning to shoot can be a highly stressful situation. While your spouse may be a very accomplished shooter, unless they are also an experienced instructor, sharing their knowledge with you may not be the best plan. We recommend formal training from a certified instructor to at least get you started so the fundamentals, both safety and marksmanship, are well established.

There is a common myth that small guns must be easier to shoot, and too often, we see first-time shooters show up at the range with a firearm that simply does not fit them

or the intended use of the gun. Guns are like shoes, you have find the right fit or you’re not going to be happy with the results. Small, lightweight guns are challenging to shoot because they can be more difficult to grip, have significantly more felt recoil and are more difficult to aim accurately.

We recommend you try a variety of firearms before making a purchase.

Practice makes perfect, but only if you’re practicing the skills you’ll need. Shooting a box of ammo at a target with a perfect stance, grip, sight alignment and trigger press results in great marksmanship, but won’t serve you well in a personal defense situation. Most times when a firearm is used in defense, it is fired with a single hand and without using the sights. Make sure your practice includes the skills you’ll need, both so you’ll know what you can and can’t do and be successful doing it.

Some of the most rewarding

experiences we’ve had are introducing folks who have never handled a firearm before to shooting on the range. It is perfectly normal to be a bit apprehensive about something that you don’t know anything about.

Our “First Shots” class is designed specifically to provide one-on-one instruction, and the smiles we see at the end of each class prove how much fun shooting sports are.

We would like to thank everyone in our community for the support over the last six years and look forward to continuing to support them in return. FBN Rob Wilson is the owner, with his wife, Elise, of Timberline Firearms & Training in Flagstaff. They offer a full line of firearms, accessories, safes and ammunition along with Liberty Safes. For more information, visit timberlinefirearms.us.

// A lot of people are introduced to firearms by family and friends.

Here in Flagstaff, that usually means heading out to the local “spot in the woods” where everyone shoots. //

MAY 2024 // Flagstaff Business News

@flagstaffbusinessnews

23

Have You Had Your Thyroid Health Tested?

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By Christina Kovalik

wenty million Americans have thyroid issues. Sixty percent are unaware that they have an issue, often because a physician has not ordered the correct thyroid function tests. Most physicians only test for TSH, the thyroid stimulating hormone, and often miss Hashimoto’s (autoimmune thyroid), or low thyroid, simply by not ordering a full panel. Many physicians don’t know any better because that is what they were taught in medical school.

The thyroid starts to become sluggish as we age, especially with the hormonal shifts of perimenopause, menopause and andropause. Optimizing thyroid hormones improves metabolism, energy levels and mood.

Thyroid hormones are released by the thyroid gland and are responsible for temperature regulation, metab-

olism, cerebral function and energy.

Thyroid problems are very common.

The thyroid works optimally in conjunction with other endocrine organs, like the adrenals, pituitary, pancreas, liver and reproductive organs. The thyroid is required to work harder if the other organs have been overworked or overstimulated by stress, food allergies, poor diet and lack of sleep. Thyroid function is evaluated by obtaining blood levels of thyroid stimulating hormone, Free T4 or T3, and thyroid antibodies.

THREE CATEGORIES OF THYROID IMBALANCE Hypothyroidism/Thyroid deficiency Hyperthyroidism/Overactive thyroid Suboptimal Thyroid/Low thyroid symptoms with normal values, not optimal values.

// Thyroid hormones are released by the thyroid gland and are responsible for temperature regulation, metabolism, cerebral function and energy. Thyroid problems are very common. //

The Children’s The Children’s Studio

Optimizing the thyroid hormones protects against cardiovascular disease, fatigue, weight gain and cognitive decline.

Low Thyroid Symptoms Fatigue Weight gain Constipation Dry skin and brittle nails Irregular cycles Hair loss on overall head, thinning of hair on head, temples, and outer eyebrows Poor memory or reflexes Depression or low motivation Low body temperature

High Thyroid Symptoms (caused by excess hormone because of overmedication, Hashimoto’s thyroiditis or hyperthyroidism) Heart palpitations Insomnia Loose stools Shakiness Anxiety Bone loss (not the case if you are on thyroid hormones) Fingernails lifting in the center of the tip Heat intolerance or sweating

Studio

at The Guidance Center. at The Guidance Center. at The Guidance Center.

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Behavioral health services for teens, youth, andservices families.

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HASHIMOTO’S

This is an autoimmune disease associated with hypothyroidism but is often missed if doctors don’t test thyroglobulin antibodies in a blood test.

These antibodies are produced by your immune system that is attacking the body’s own thyroid gland. It can be triggered by consistent stress, life changes, childbirth, deaths, divorces and other stressful events. In severe cases of Hashimoto’s, it can cause low thyroid. I often see patients without symptoms and we can prevent low thyroid by reducing inflammation, lowering the thyroid antibodies and give supportive herbs, nutrients and thyroid glandulars if needed. Often patients with Hashimoto’s see improvement with avoiding wheat and dairy products along with the herbal adrenal and thyroid support.

SUB-OPTIMAL THYROID

This is commonly seen in my practice. Patients may have symptoms of a sluggish metabolism or low thyroid, but their lab values do not warrant a true Hypothyroidism diagnosis. It is common in perimenopause, menopause or andropause in men to have a suboptimal thyroid that adds to the

hormone imbalance. We focus on optimizing hormones and look at all the endocrine glands – thyroid, female or male hormones, adrenals, pancreas and liver to help improve hormone balance and energy levels and kick up the metabolism for aging healthfully.

IN CONCLUSION

If you feel you are experiencing symptoms of low thyroid or other hormone imbalance, it is important to seek the advice of a hormone specialist, especially if you have had testing by another doctor and they tell you everything is normal, yet you are not feeling well. Know that you can dive deeper with a hormone specialist to look at the root cause of the imbalance and treat it naturally. FBN Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020.

For more information, visit thevitalitydoctor.com or call 928-863-6086.

24

Flagstaff Business News // MAY 2024

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Understanding the Importance of Mental Health During Substance Abuse Treatment

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By Roy DuPrez

n the world of recovery for substance abuse, mental health is a key aspect when it comes to healing. Beyond the surface of addiction lies many unresolved issues including trauma, depression, anxiety and other mental health problems. Providing those in recovery coping strategies and equipping them with the tools necessary to reenter the world after a recovery center is vital for a person to

stay sober. Let’s look at how mental health impacts those in recovery and how to treat these issues.

EXPOSING UNDERLYING TRAUMA

Behind many people’s struggles with substance abuse lies unresolved trauma that is often left untreated.

Depression, PTSD, anxiety and other mental disorders frequently coincide with addiction. These disorders complicate the path to recovery.

// Many of those suffering from addiction have isolated themselves from friends and family. So, creating a new community of support is beneficial to help them stay on their path. Mental health treatment facilities offer the creation of support communities through group therapy, peer led groups and other support groups. //

Mental health treatment provides the person a space to address these issues through counseling and other therapies. By exposing the root cause of a person’s addiction, they can begin the path to healing and sobriety.

are used for those in recovery to learn how to build healthy relationships and navigate through life. By reclaiming control over their life, individuals can abstain from the grip of addiction in a healthy manner.

COPING STRATEGIES

BUILDING A SUPPORT COMMUNITY

Recovery requires more than just quitting and staying off drugs and alcohol. It requires the right tools for learning how to go through life without using these substances. Mental health treatments give those in recovery the tools needed to deal with stress, anxiety, depression and other issues. By learning these strategies, the person can help prevent their chance of a relapse so they can stay on course with their sobriety.

RESTORING SELFEMPOWERMENT AND EMOTIONAL RESILIENCE

In the midst of addiction, many people lose their feeling of self-worth.

Doing so makes them feel powerless.

Mental health treatment restores the person’s hope for life through personal growth. Counseling, peer support, group therapy and other treatments

Many of those suffering from addiction have isolated themselves from friends and family. So, creating a new community of support is beneficial to help them stay on their path. Mental health treatment facilities offer the creation of support communities through group therapy, peer led groups and other support groups.

Through the sharing of experiences, offering of support and celebrating successes together, people in recovery realize they are not on this journey alone. They have people they can lean on for support and provide support when needed. By creating a community of support, the person is reinforcing their commitment to their long-term recovery.

The treatment of mental health plays a vital role in recovery from substance abuse. By addressing the

underlying issues like trauma, equipping those in recovery with the tools and coping strategies they need for success and building a community of support, mental health treatment allows those in recovery to live healthy lives. By receiving proper mental health treatment many individuals embrace a future defined by personal growth through sobriety and not their past. FBN Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol. Back2Basics is an adventure recovery program, up to six months, for young adult males ages 18-30 with substance abuse issues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit back2basicsoutdooradventures.com, call 928-814-2220 or email rduprez@ b2badventures.com.

BUILDER continued from page 15

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into something more urgent, I see these skills as perhaps more important than intelligence.

Through time, you can learn certain things but if you’re messy and disorganized, whether it’s in your bookkeeping or in your schedules, it’s very difficult to get anywhere.”

4. FIND OPPORTUNITIES, CATCH A TREND

From the time Berlanga was a boy growing up in Mexico City, he looked for ways to make money.

His father had a job that required him to travel to the United States and when young Jose would join him, he was on a mission. “In those days, importing American goods was very rare and very difficult. So, every time I came to visit the United States with my dad, I would buy a bunch of stuff – candy, toys, memorabilia – and sell it to my friends.”

As a young man, he and his brother, Tristan, started a home-building company. They found opportunity in inner city neighborhoods. They began renovating dilapidated houses. “We just thought it would be a great place to start with a small amount of money. We caught a trend. People were recognizing the benefit of being in the inner city for one reason or another. It wasn’t that popular to be building in the areas where we were because they didn’t look very pretty. They were “transitional,” and that’s a fancy word for “scary neighborhoods.” We attempted to begin with the lowest price points possible to minimize the risk and take advantage of the opportunity. It worked, but it didn’t work overnight.”

5. AVOID STARTING YOUR BUSINESS IN A HIGH CYCLE

Berlanga cautions entrepreneurs not to start their business while the industry

is in a peak cycle; instead, take the time while the industry is slow to set up your business. “You need to position yourself, wait patiently on your surfboard very attentively, and wait for the right wave, instead of trying to jump on a wave after it’s already moving fast.” Berlanga says it’s just human nature. “When we see things going well in any given industry, when something is working, when people are making money, when there’s prosperity, we want to jump on that wave. But what we don’t realize is it’s a little bit late and it’s a little bit difficult and the pros are already on top of those waves.”

6. ATTITUDE IS EVERYTHING

Taking the entrepreneurial road often feels dark and lonely, he says, and “moving at a horrible pace.” But Berlanga reminds us about the joys of creating something that wasn’t there, and the rewards of pushing ourselves and living with passion and conviction. “Your attitude in business affects more than you might expect. Positivity and optimism are key, mixed in with a touch of realty. As an entrepreneur, you have empowered yourself to change the world.” FBN For the complete interview with Jose Berlanga, visit Zonie Living on www.StarWorldwideNetworks.com “Tips for Entrepreneurs from Veteran Home Builder Jose Berlanga.”

Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie. stevens@gmail.com.

MAY 2024 // Flagstaff Business News

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25

Prescott’s Historic Rodeo: An Enduring Tradition and Economic Gain for the Community

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By Donna Werking

estled in the picturesque landscape of Arizona, Prescott holds the distinction of hosting the World’s Oldest Rodeo, a testament to the enduring spirit of the American West. Since its inception in 1888, the Prescott Frontier Days, Inc., also referenced as the Prescott Rodeo, has not only captivated audiences with its adrenaline-pumping contests, but has also played a pivotal role in shaping the region’s economic landscape.

The roots of the Prescott Frontier Days rodeo trace back to the late 19th century when the burgeoning town sought to establish itself as a focal point for the cowboy culture that permeated the American frontier. What began as a humble gathering of cowboys showcasing their skills in riding, roping and wrangling soon evolved into a full-fledged rodeo competition with specialty acts. As the years passed, the event grew in popularity, attracting competitors and spectators from far and wide.

One of the key factors contributing to the longevity and success of the Prescott Rodeo is its rich history and traditions. Steeped in cowboy lore and heritage, the event serves as a living testament to the rugged spirit of the Western heritage. From thrilling bull riding to awe-inspiring barrel racing, each aspect of the rodeo is steeped in Prescott’s deep-rooted culture, connecting present-day audiences to the storied past of the American frontier.

Beyond its cultural significance, the Prescott Rodeo has emerged as a driving force behind the region’s economy. Each year, thousands of visitors flock to Prescott to partake in the festivities, introducing a significant influx of tourism dollars into the local community. Hotels brim with guests, restaurants bustle with activity, and shops enjoy a surge in sales as visitors explore all that Prescott has to offer during the rodeo week.

Central to the rodeo’s economic impact is the annual parade, a vibrant procession that winds its way through the downtown area of Prescott, showcasing elaborate floats, marching bands and equestrian displays. Draw-

With its thrilling performances and cowboy culture, the World’s Oldest Rodeo connects today’s spectators to the storied past of the Wild West. It also serves as a popular tourist attraction, adding fuel to the region’s economy. Photos courtesy of Blushing Cactus Photography

ing spectators from near and far, the parade serves as a colorful prelude to the main event, attracting tourists and locals alike and further bolstering the city’s economic fortunes.

As Prescott gears up for the 2024 edition of its historic rodeo, anticipation is running high among residents and visitors alike. Scheduled to take place from July 1 to July 7, with eight performances spread over seven days, this year’s event promises to be a thrilling celebration of cowboy culture and Prescott traditions. From heart-stopping rodeo competitions to lively entertainment and family-friendly activities, the 2024 Prescott Frontier Days Rodeo offers something for everyone. Spectators can look forward to witnessing top-notch rodeo athletes showcase their skills in events such as saddle bronc riding, steer wrestling, and team roping, all set against the breathtaking backdrop of Prescott’s signature landmark, Thumb Butte.

For many attendees, the Prescott Rodeo is more than just a sporting event; it’s a pilgrimage to the heart of

the American West, where the spirit of the cowboy lives on. Families return year after year to create cherished memories and pass down traditions from one generation to the next, forging lasting connections to Prescott and its rich heritage.

As the dust settles on another exhilarating rodeo week, the economic impact reverberates throughout the Prescott community. Hotels report full occupancy, restaurants enjoy a surge in patronage, and local businesses thrive amid the bustling atmosphere.

Beyond the immediate financial gains of the downtown area, the rodeo’s legacy endures, serving as a beacon of pride for residents and a draw for tourists seeking an authentic smalltown experience.

The Prescott Frontier Days Rodeo stands as a testament of long-lasting tradition for the community that calls Prescott home. Stemming from its humble beginnings in 1888 to the present day, the Prescott rodeo has not only entertained audiences for generations but has also played a vital

role in the city’s growth. Prescott gains its status as a premier destination for rodeo enthusiasts from around the world. For those who desire a piece of the Fourth of July action, Prescott Frontier Days, Inc. – World’s Oldest Rodeo tickets are on sale now and can be purchased only at www.worldsoldestrodeo.com. The Prescott rodeo runs from Monday, July 1 through Sunday, July 7, 2024. FBN Donna Werking, Owner, Northern AZ Social LLC

digital, and social media marketing.

In 2021, Northern AZ Social, LLC was named 10 Best Social Media Agencies in Arizona. Donna and her talented team are recognized for their customized programs for a multitude of clients across Northern Arizona. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. She has aided the marketing efforts of the Prescott Frontier DaysWorld’s Oldest Rodeo since 2017.

Northern AZ Social, LLC is a premier, full-service agency that specializes in traditional,

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Let our family take care of yours!

26

Flagstaff Business News // MAY 2024

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Honoring National Travel and Eco-Tourism Week

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By Ryan Randazzo

he travel industry is a major pillar in Northern Arizona’s economy, and that contribution to the community is celebrated each year in May during National Travel and Tourism Week.

Discover Flagstaff is putting its own spin on the May 19-25 celebration by dubbing it National Travel and Eco-Tourism Week, reflecting the important community values we want visitors to be aware of in our city.

Ecotourism is responsible travel to natural areas with a focus on protecting and learning about those environments, as well as sustaining the well-being of the local people.

Discover Flagstaff encourages people to visit Flagstaff, the Grand Canyon, Coconino National Forest, Wupatki, Sunset Crater Volcano and Walnut Canyon national monuments and all the other natural wonders in our area.

And as the designated Convention and Visitors Bureau, we also encourage visitors to travel responsibly, Leave No Trace, Be Fire Aware, and Stay and Play Responsibly.

Issues such as ensuring visitors are aware and educated on wildfire prevention and know the appropriate locations for snow play are critical to our community. We know these initiatives are important to the citizens of Flagstaff and to all the visitors who enjoy our city.

Last year, Discover Flagstaff introduced a new digital Trails Passport with the goal of helping visitors get outdoors while also dispersing some of the traffic at the region’s most popular trailheads.

The passport also helps visitors find a place where they are more likely to enjoy the high-altitude solitude.

The Flagstaff Trails Passport lists more than 30 beautiful places to hike and ride a bike. People (including locals) can earn prizes for checking in at the different locations. The digital passport can be downloaded to mobile

Volunteers work to keep Flagstaff wild by picking up trash in wild places. Discover Flagstaff is planning a Service Day from 10:30 a.m.-12:30 p.m., Wednesday, May 22 to help clean up the community. Courtesy photo

devices and offers trail descriptions as well as directions to the trailhead. It is available at discoverflagstaff.com.

Along the same theme, the Discover Flagstaff Pledge for the Wild program is all about responsible visitation and giving back to our community to keep Flagstaff’s wild places wild.

This public education effort is for both locals and visitors to keep our destination beautiful, sustainable, clean and to educate all users how to use trails responsibly. The program benefits the local, non-profit Flagstaff Trails Initiative with trail management, and it is easy to participate. Simply text WILD4FLAG to 44321 with a donation. Tourism helps fund all of these public awareness initiatives.

Discover Flagstaff also lives by this commitment to the community and is planning a Service Day from 10:30 a.m.-12:30 p.m. on Wednesday, May

22 to help clean up the community.

This year’s project will clean up areas along Route 66 in cooperation with the city’s Sustainability Department and help raise awareness for the upcoming 2026 Centennial event celebrating the storied highway. (RSVP by May 15 to join us by contacting Sabrina.Beard@ flagstaffaz.gov.)

Since 2018, Discover Flagstaff has collected about 200 pounds of trash and recyclables during its semiannual cleanups around the city.

Visitors benefit the community in many other ways as well. Flagstaff sees more than 5 million visitors a year, and their spending in the city supports about 8,000 jobs, or nearly one-tenth the number of people who live in Flagstaff.

A 2018 study found visitors brought about $750 million in economic benefits to the city. The Bed, Board and

Beverage (BBB) tax generates revenue that is used for beautification, arts and sciences and recreation, including city parks and facilities.

As an example, the Bushmaster, Foxglenn and Thorpe playgrounds all were constructed using BBB funds.

The 2% tax on hotel rooms, vacation rentals, campgrounds, restaurants and bars is paid mostly – 68% – by visitors.

A separate 2023 study for the Arizona Office of Tourism found that on average, the travel industry saves every Arizona household an average of $878 because of the tax burden paid by visitors rather than locals. That

number is far higher in Flagstaff, where one study found tourism reduces the average annual household tax burden by about $1,330.

That’s quite a lot to celebrate. FBN

catastrophic losses we’ve seen too often of late. Providing this data to authorities in a decision-making dashboard so they can quickly decide whether to snuff it out or let it burn as a healthy ecosystem process would be a complete game-changer.”

To change the game, Team Snuffed proposes launching a constellation of 90 small satellites (cubesats) into lowEarth orbit. Each heat-seeking eye in the sky would orbit every 90 minutes, which means that satellite is passing over a specific location every minute.

The satellites would be equipped with the VISIONS (VISible and Infrared ObservatioN System) camera, which has already been developed and built by NAU students for the upcoming NASA EscaPADE mission to Mars. The network of satellites would offer continu-

ous monitoring of a swath that includes Flagstaff, areas near the California/ Nevada border, the Pacific Northwest, western Canada and Alaska—all areas that have been significantly impacted by wildfires in the past few years.

The cost to implement our plan is estimated at about $100 million. “Of course, that’s a lot of money,” said Trilling, “but it’s a fraction of the billions of dollars in annual costs spent for fighting fires, paying insurance, restoring damaged and destroyed structures, and not to mention the irreplaceable cost of lives lost. This is a relatively tiny investment for an enormous savings.”

According to a news release from the U. S. Department of the Interior, more than $4.2 billion has been allocated to the U.S. Departments of the Interior and Agriculture in 2024 for wildland

fire and hazardous fuels management.

The second part of the competition is Track B: Autonomous Wildfire Response. Teams have 10 minutes to autonomously detect and suppress a high-risk fire in a 1,000 kilometer environmentally challenging area, leaving any decoy fires untouched.

“This part of the competition drew me in as an aerospace engineer,” said Hartman, who does concept development in his business, Hartbeat Engineering, bringing ideas from the white board to prototype.

Team Snuffed chose 23 square miles around the San Francisco Peaks for Track B, being led by Felts. “The heartbreaking truth right now is it takes about two hours for a human to get to a fire reported to dispatch,” said Hartman. “On a high-risk, high-wind day,

two hours is too late, so our challenge is to find it quickly, get there quickly, and effectively put out a bonfire.”

The team is now working on a completely automated plan of attack, using drones and 20 gallons of fire suppressant. The winner(s) of Track B will be announced in August.

For both tracks, Hartman and Trilling say the technology exists and the expertise is in the community. “I do think our projects will stand out because of the amount of fire knowledge we have on the team,” said Hartman.

“Both are great projects, whether or not they win in the finals. However, with $100 million, we could start the tech part tomorrow,” said Trilling, as Flagstaff enters another wildfire season.

The City of Flagstaff offers ways for locals and visitors to be stewards of the natural environment.

Learn more at discoverflagstaff.com and the Flagstaff Visitor Center (1 E. Rt. 66).

Ryan Randazzo is the marketing and media relations project manager for Discover Flagstaff. He can be reached at Ryan.Randazzo@FlagstaffAZ.gov or 928-814-9623

SNUFFED continued from page 17

was submitted in February. Last month, Snuffed received approval to stay in the XPRIZE competition to detect a fire from space within one minute of its ignition, with constant surveillance over areas the size of a state or small country. Snuffed is one of 20 teams in the semifinals and the only one registered in Arizona.

“It’s energizing to be able to come together as a team and attempt to do something meaningful, not only for our community, but others around the world who are also facing the existential threat of wildfires,” said Hartman.

Team member Alexander Shenkin, Ph.D., assistant research professor of ecoinformatics at NAU, noted that, “catching ignitions extremely early, before they become destructive wildfires, is key to controlling the

FBN

MAY 2024 // Flagstaff Business News

@flagstaffbusinessnews

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Unlocking the Door to Efficient Orthopaedic Care: A New Standard

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By Nathan Swain, D.O.

n today’s fast-paced world, timely and efficient access to health care is more important than ever, especially when it comes to orthopaedic issues that can significantly impact one’s quality of life. Good access to orthopaedic care means more than just having healthcare services available; it involves a seamless, efficient process that addresses patients’ needs promptly, whether they face acute injuries or chronic conditions. This article explores what constitutes good access to orthopaedic care and how it transforms patients’ experiences and outcomes.

THE ESSENCE OF GOOD ACCESS TO ORTHOPAEDIC CARE

Providing exemplary orthopaedic care is about understanding and implementing various key elements that ensure patients receive timely and effective treatment. This includes facilitating same-day appointments and accommodating walk-in visits, adopting a holistic approach to acute and chronic condition management, and delivering expedient service without sacrificing quality.

A fundamental aspect of exemplary service in orthopaedic care is minimizing delays in seeing a healthcare provider. The option for same-day

appointments and accepting walk-in visits are crucial for addressing the often-urgent nature of orthopaedic concerns, such as sports injuries or sudden exacerbations of chronic issues. Such practices acknowledge the immediate impact of pain and mobility challenges, helping to alleviate patient anxieties by offering prompt attention and care.

Moreover, it is essential to ensure that the journey from initial consultation to specialized treatment is seamless and efficient. This might involve facilitating timely referrals to specialists within the network when specific, more complex care is needed. Ensuring that patients can easily access providers with sub-specialty training relevant to their unique conditions exemplifies a commitment to comprehensive care. It’s about creating a care pathway that not only addresses immediate needs but also supports the patient’s long-term health and mobility goals.

// The hallmark of excellent orthopaedic access is the ability to deliver care efficiently. Patients value services that respect their time, such as routinely being in and out within an hour. This efficiency is EFFICIENCY WITHOUT crucial, as it demonstrates respect for the patient’s SACRIFICING QUALITY The hallmark of excellent orthopaetime and a commitment to providing swift, dic access is the ability to deliver care effective treatment. efficiently. Patients value services that respect their time, such as routinely //

being in and out within an hour. This efficiency is crucial, as it demonstrates respect for the patient’s time and a commitment to providing swift, effective treatment.

Imagine a scenario where you can walk into an orthopaedic clinic without an appointment and be seen by a provider the same day. Whether you’re dealing with an acute injury from a recent fall or the chronic pain of osteoarthritis, you receive the same level of attention and care. This model not only reduces the anxiety associated with long wait times but also accelerates the path to recovery, allowing patients to return to their daily activities sooner.

In conclusion, good access to orthopaedic care is about more than just availability; it’s about providing timely, comprehensive and efficient care that meets the diverse needs of patients. It’s a commitment to ensuring that those in need of orthopaedic services can receive prompt attention, thorough treatment and a fast track to recovery, setting a new benchmark for what health care can and should be. FBN Flagstaff Bone and Joint offers same-day appointments, with walk-ins warmly

welcomed. Mon through Fri 8 a.m. to 5 p.m. & Sat 9 a.m. to 2 p.m. at 525 N. Switzer Canyon Dr., Flagstaff. The orthopaedic urgent care team, comprised of three dedicated providers with extensive experience, is ready to address your needs swiftly. Ari Bosch, PA-C, Amanda Matje, PA-C, and Corey Carver, PA-C, bring their expertise to assist patients from all walks of life, whether you’re facing an acute injury or ready to have your chronic orthopedic ailment addressed. Beyond immediate care, Flagstaff Bone and Joint provides a comprehensive suite of services under one roof, ensuring a streamlined and efficient patient experience. From bracing and casting to advanced diagnostic services like X-ray, ultrasound, physical and occupational therapy, hand therapy, injection therapies, and orthopaedic surgery, all your needs are met in a single campus location.

For more information or to seek immediate care, please walk in, call 928-773-2280, text 928-628-6391, or visit our website at www.flagstaffboneandjoint.com.

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Flagstaff Business News // MAY 2024

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SPONSORED CONTENT

Will Carbon Neutrality Save Flagstaff?

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By Tom Pearson

little over a month ago, the Flagstaff City Council declined to approve a Flagstaff First petition requesting that wildfire, flooding and drought be made top priorities in the city’s only climate action plan, the Carbon Neutrality Plan. The plan “to achieve carbon neutrality by 2030” was adopted by the Council in June of 2021 in response to their 2020 Climate Emergency declaration.

What exactly is carbon neutrality and what can it achieve? For Flagstaff, the goal of carbon neutrality means reducing the amount of CO2 we put into the atmosphere (emit) until it equals the amount of CO2 we can remove (sequester) from the atmosphere. When what we emit equals what we sequester, we’ve achieved “Carbon Neutrality.”

How do we get there? The city’s Sustainability Department has a $600 million plan as noted on page 46 of its Carbon Sustainability Plan, to convert homes, businesses and vehicles to electric heat and power. What CO2 emissions remain must be compensated for by sequestration. This can be accomplished biologically by trees and plants absorbing CO2 and by purchasing machines that remove CO2 from the atmosphere.

Some believe achieving carbon neutrality is the only way to protect the city from climate change. As Stefan Sommer of the Northern Arizona Climate Change Alliance has said, “…reducing our (carbon) footprint is the only way that we can reduce the risk of ongoing and future climate disasters.” But is this statement true? Will achieving carbon neutrality in Flagstaff, or the entire United States for that matter, change the trajectory of global warming and prevent climate disasters?

For carbon neutrality to impact climate change, a unified global effort is required, especially from the nations most responsible for CO2 emissions.

Unfortunately, this coordinated action is not happening. Over half of world CO2 emissions are now produced by four countries: China, U.S., India and Russia, with China alone responsible for 30% of world emissions. U.S. production is less than 14% of the global total. The other three collectively contribute more than 50% of the total.

Worse yet, China and India continue to build coal-fired power plants, growing their emissions each year. Of the four, only the U.S. is reducing emissions. A dramatic change in policy by the other three is required to make progress on global Carbon Neutrality.

Results from last December’s Global

Climate Summit in Dubai (COP28) effectively decoupled Carbon Neutrality from Climate Change. China, India, Russia and a host of other countries refused to sign any commitment to reduce CO2 emissions. The tragedy of Carbon Neutrality is that success requires across-the-board participation by the major polluters. The graph clearly shows that while the U.S. is

making significant progress, our efforts are overwhelmed by the increasing pollution of other countries. Bottom line: until China and India make dramatic policy changes, no amount of emission reductions or sequestration in Flagstaff or for the entire U.S. will significantly change the trajectory of global warming. FBN

Tom Pearson is the chairman of Flagstaff First. He is a retired Naval Officer with 28 years of service, 10 years aboard destroyers and replenishment ships and 18 years as a meteorologist and oceanographer.

He currently serves on the board of the Sunshine Rescue Mission and volunteers as a telescope operator at Lowell Observatory.

MAY 2024 // Flagstaff Business News

@flagstaffbusinessnews RED LIGHT continued from page 6

sister, Maria, had a stroke in March 2019. Three-and-a-half years later, Maria was still struggling with her speech.

After Penny watched a webinar on light therapy and how it helped Alzheimer’s patients, she gave her sister one of her red light therapy domes to place over her head. After five 20-minute sessions, from Oct. 16 to Nov. 11, 2022, Foskaris says the improvement was significant.

“We saw an improvement of about 80% in her,” said Foskaris. “We see all these amazing things that are happening for healing, including the brain.”

After noticing that the devices on the consumer market were not as powerful as those in clinics, Foskaris was inspired to create affordable, transportable red light devices that clients can purchase and use to heal at home. Her innovations come in various sizes and shapes, including a hand mitt, baseball cap, knee pad, elbow wrap, face dome and a larger back wrap.

“Besides their mobility, what is different about these products is the concentration of LED lights. In a small 11” x 8” pad, for example, there are 540 LED lights. Clients can increase the power and set a timer. We recommend 10- to 15-minute sessions.”

Batteries can be purchased for her Red Light Pro Devices, as well. “People can take them to the pickleball and tennis courts and treat injuries right away,” she said. Currently, Foskaris is working on red light therapy sports

BABBITT continued from page 13

Studies show pets benefit from red light therapy, too. Courtesy photo

kits for coaches to have on the field, so athletes can be treated immediately and recover quicker.

“I have two missions in the world: to reverse the obesity epidemic and with my protocols using real data, eating food and the use of red-light therapy, it can happen; and, to reverse the opioid crisis. People are having surgery and becoming addicted to painkillers. If we can reduce pain quickly with the aid of red light and near infrared light, we could possibly avoid someone getting addicted to painkillers. That

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is life-changing for the whole family,” said Foskaris. “Getting the devices out there and helping people really live a better, pain-free life is my goal.” FBN Hear more from Penny Foskaris on Zonie Living, “Healing with Red Light Therapy,” at https://starworldwidenetworks.com/ episodes/healing-at-home-with-red-lighttherapy-video Foskaris is offering a 25% discount on her Red Light Pro Devices to FBN readers and Zonie Living viewers. To redeem the discount, go to RedLightProDevices.com and type in the code: Friends25

Paul Babbitt, III, and his mom, Mary Babbitt, were pleased to see so many people gather for Mr. Babbitt’s Celebration of Life in Flagstaff City Hall, which he helped to create. Photo by Bonnie Stevens

is that he truly loved this community and loved working in government,” said former Arizona Congressman Tom O’Halleran. “He considered everyone as partners. We will all miss Paul Babbitt, but we will never forget him.”

“We lost a giant of a man, but his legacy and love of our community remains,” said District 1 Coconino County Supervisor Patrice Horstman.

“With all his accomplishments, his greatest was his partnership with his wife, Mary, and raising their children, Marney and Paul.”

Babbitt, 83, died at his Clarkdale home from cancer, Thursday morning, April 4. He was surrounded by his family, listening to Tennessee Waltz, which he enjoyed dancing to with Mary in their kitchen. “He left as he lived, gently, gracefully and thoughtfully,” she said. “Without fuss.” FBN

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Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

Little America Exemplifies Customer Service, Hospitality, Excellence

By Teri Drew

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n the picturesque city of Flagstaff, where stunning landscapes meet bustling economic activities, one establishment stands out for its scenic beauty and unwavering commitment to exceptional service. Little America Flagstaff, nestled amidst the breathtaking scenery of Northern Arizona, has long been a cornerstone for various committee meetings held by the NACOG Economic Development Council (EDC) over the last 40 years. The EDC includes membership of elected officials from our four-county economic development district, top educators and healthcare leaders, city and town managers, chambers of commerce, and economic development and workforce development professionals. Behind this seamless execution of events lies a dedicated team led by individuals like Jennifer McClelland, the conference manager, who epitomize hospitality excellence.

Jennifer and her team are essential in ensuring all details are taken care of for every event hosted by the EDC at Little America. From coordinating logistics to providing personalized assistance

to attendees, Jennifer’s team works tirelessly, ensuring that each committee meeting exceeds expectations. Jennifer communicates and goes above and beyond to accommodate last-minute changes. She and her team epitomize the spirit of hospitality that defines Little America Flagstaff.

Notable team members include Otta W., Nicole Mata, Pam Long, Ashlynn Pope, Sally Moroney and Lee Uerling.

Otta recently assisted with banquet service at our EDC meeting and provided the best service possible for our group.

She was very attentive and friendly going above and beyond as always. We were excited to work with Otta as she has always been very accommodating and provided a pleasant and seamless experience. The entire teams make us feel like members of their family.

Each of these individuals exemplifies customer service in their various roles, from event planning to the Silver Pine Restaurant to the gift shop.

Little America Flagstaff stands as a beacon of excellence in hospitality, particularly for the Economic Development Council’s committee meetings.

Through the dedication and expertise of individuals like Jennifer McClelland,

Little America Flagstaff has played a significant role in Flagstaff’s business community, where spacious ballrooms have hosted important meetings, conferences and celebrations for decades. Courtesy photo

Little America Flagstaff continues to set the standard for impeccable service, fostering an environment where business thrives amidst the natural beauty of Northern Arizona. As Flagstaff continues to evolve as a hub of economic activity, the role of establishments like Little America Flagstaff in nurturing growth and fostering connections

Protecting Your Garden from Spring Frosts

By Misti Warner-Andersen

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s the winds die down and the temperatures climb this spring, it’s rewarding to see how wonderfully your veggie plants are beginning to grow, unfurling their leaves and forming delicious edibles.

It’s also easy to forget that late spring frosts can jeopardize your young plants.

This isn’t as much of a challenge for cold season veggies – frost-tolerant plants such as peas, broccoli, kale, cabbage, spinach, carrots, radishes and scallions that can withstand the vagaries of Flagstaff’s weather.

But what if you want to grow tomatoes, eggplant or melons – warm-season vegetables that people typically plant outdoors only after the last frost of the season? Since we can get frosty nights right up until June 15, that can be a problem for Northern Arizona gardeners. By mid-June, you typically don’t have enough time to grow these goodies.

With a few proactive measures, however, you can shield your warm-season veggies from the unexpected chill of spring freezes and ensure thriving edibles throughout the season.

First off, monitor weather forecasts

for your area and stay vigilant about upcoming weather patterns. Often, we don’t know until the last minute, which is why Warner’s Nursery offers text message warnings to subscribers. You can sign yourself up for frost warnings at our nursery.

You can also search for short-growing varieties of your favorite veggies.

There are hybrids, particularly of tomatoes, that have been designed for short growing seasons.

Where you plant your veggies can also help protect them from late season frosts. A raised bed will warm faster in the spring and get your plants off to a quick start. Using mulch is also helpful; a layer of organic mulch will insulate the soil and regulate temperature fluctuations.

You’ll also need to invest in some season extenders.

The most popular ones are tubes of water that go around the plant. They absorb heat during the day and keep your plants toasty at night. Additionally, they warm up the soil under your plant, which promotes good root growth and lessens the chance of shock, which will make your plant stronger.

You can also go the DIY

route with PVC pipe and thick plastic.

Just assemble the pipe into a frame that can cover your plants and attach the plastic to it. Pull it over your veggie beds at night and just make sure to take it off during the daytime.

Lightweight blankets or old bedsheets can also be deployed quickly to protect your plants to provide temporary shelter from freezing temps.

Watering wisely also plays a pivotal role in protecting plants from frost stress. Damp soil retains heat more effectively than dry soil. Just make sure not to soak the ground, as the water could freeze and damage your plants’ roots.

Growing warm weather vegetables in our region can be a bit of a challenge, but let’s face it – when you bite into that yummy pepper or cucumber or tomato, you’ll know that all your hard work was worth it.

Happy gardening! FBN

Misti Warner-Andersen is the manager of Warner’s Nursery & Landscape Co., located at 1101 E. Butler Ave. in Flagstaff. To contact Warner’s Nursery, call 928-774-1983.

becomes increasingly indispensable.

I am taking the time to write this article because customer service matters. Little America exemplifies a tradition of outstanding customer service from the front desk to the catering department and our organization is greatly apprecia-

tive and looks forward to using their services for years to come. As stated in their mission statement, hospitality is surely in their nature.

Thank you to Little America. FBN Teri Drew is the regional director for NACOG-EWD.

PINT continued from page 3

the core of who we are, and the opportunity to work with Mother Road Brewing Company to benefit animals in need in Flagstaff is what fuels our team,” said Martinez.

“Perpetual Joy is a nice refreshing light crisp pilsner that’s a perfect springtime weather beer,” said Prater, who applauds head brewer Greg Morris for perfecting the recipe.

“Our guests feel good about not only having a tasty experience, but what they are doing to help the animal shelter by selecting this beer.”

Mother Road has created another iconic graphic for Both Mother Road its original brews. “’Perpetual Joy’ is exemplified by and Purina are donating this logo,” said Prater. Courtesy image a dollar from the sale of every Perpetual Joy pour to High Country Humane.

“This fundraiser with Purina and Mother Road Brewing Company means so much to our organization and will greatly impact our ability to care for animals in need and facilitate more adoptions,” said High Country Humane Executive Director Liz Olson. “We look forward to the continued partnership with the organizations.”

Meanwhile, both companies are getting ready for a busy summer season meeting consumer demand and giving back to the community. Mother Road will be ramping up its production capabilities and offering table service for the first time. Purina will be supporting local organizations with their events, including the Downtown Business Alliance and Movies on the Square.

“We encourage people who live here to attend activities such as Raise a Pint for Pets, to help local business owners,” said Martinez.

The campaign continues through Friday, May 10. FBN

MAY 2024 // Flagstaff Business News

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Coconino County: A Defender of the Dark

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he word is out that Coconino County has some of the darkest skies and best opportunities in the country to view and explore the wonders of the universe. Knowing this, the county enacted its first dark skies lighting ordinances more than 45 years ago. This action acknowledged the importance of dark skies to generations that have been in the region for a long time – Native cultures, scientists, astronomers, explorers and dreamers.

And it demonstrated a commitment to preserving and protecting dark skies for many reasons, including future generations.

“Star formations and our night skies shape beliefs, are the source of traditional stories, offer lessons and are important in rituals and religious practices,” said District 1 Coconino County Supervisor Patrice Horstman. “Dark skies offer spiritual sustenance. They are a source of inspiration, essential to the cycle of life and part of the culture and values of Coconino County.”

Thus, county partnerships with the City of Flagstaff, Lowell Observatory, the Navajo Nation, the Flagstaff Dark Skies Coalition and others, have allowed for unparalleled educational, scientific and stargazing opportunities for locals and visitors.

“The county’s commitment to preserving our dark skies also furthers the military and scientific mission at

Above: Some light fixtures allow light to glare out beyond the path they are intended to light. Above Center: Andrea Michaels of Flagstaff demonstrates what a dark-skies friendly light fixture looks like on the outside of this home. Above Right: Some Flagstaff neighborhoods and HOAs are organizing to replace glaring light fixtures. Photos by Bonnie Stevens

the U.S. Naval Observatory,” added Horstman. “Preserving our dark skies provides economic opportunities, health benefits, reduces energy consumption, maintains cultural values and minimizes disruption to wildlife. It also has produced a thriving astro-tourism industry.”

Complementing efforts by the Flagstaff Dark Skies Coalition to recognize Flagstaff as the first International Dark Sky City in 2001, Coconino County established regulations, nearly identical to those adopted by the City of Flagstaff, to reduce light pollution

and maintain dark skies. The county promotes the value of dark skies on its website, through social media and in brochures designed for residential, commercial and industrial property owners to “Help Defend the Dark.”

“These brochures explain the benefits of protecting dark skies, including saving money on our electric bills and honoring the value we as a community place on dark skies, whether for science, spirituality or stargazing for fun,” said Horstman.

In addition, the Coconino County Community Development Depart-

ment meets with home builders and developers regarding the importance of the Dark Sky Lighting Ordinance. “We make recommendations to homeowners and businesses alike for lighting options that maintain and enhance dark skies, from color and shielding to proper alignment, glare prevention and types and styles of lighting fixtures,” she said.

To promote dark skies awareness and public education opportunities, the county also supports the Coalition’s Celebration of the Night and Flagstaff Star Party – three nights of stargazing

with astronomers and their high-powered telescopes – free for all ages in Buffalo Park each fall.

For these reasons and more, the Flagstaff Dark Skies Coalition recognizes Coconino County as a Flagstaff Dark Skies Champion.

“Working in partnership with others and through education and promoting awareness, we strive to maintain a county that is truly out of this world,” said Horstman. FBN

Overland Expo West Coming to Flagstaff

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he first in a series of four events celebrating overlanding is scheduled for May 17-19 at Fort Tuthill County Park in Flagstaff. Overland Expo West organizers say overlanding is defined as when consumers travel by vehicle, focusing on exploration and adventure, where the journey is at the heart of the experience.

Overlanding is not new. Event representatives say what has changed is its accessibility and affordability. “It is attracting a new generation of adventure-seekers to hit the open road. Many people have grown tired of the traditional vacation model, often focused on crowded resorts and tourist traps,” said Vice President of Emerald Consumer Events Jessica Kirchner.

With the rise of advanced technologies, such as GPS and mapping apps, and the availability of high-quality camping gear and off-road vehicles, overlanding has become more accessible, she noted.

At the Expo, attendees will be able to preview gear, vehicles, accessories and technology for overlanding adventures and see products that are resonating with consumers, including the latest off-roading vehicles, campers, camping gear, recovery and safety gear as well as apparel and accessories. FBN

For more information, visit https://www.overlandexpo.com/west/.

Organizers say off-roading vehicles, campers and more will be on display at Overland Expo West this month at Fort Tuthill. Courtesy photo

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Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

GAME continued from page 8

HORSES continued from page 20

order to become a functional team, real skills must be taught and exercised. That’s exactly what Missions and Madness does.”

“This is a really great team-building experience. It allows people to just have fun, get silly, do things together and cooperate with each other to complete a variety of tasks,” said Carly Banks, an instructor at Sacred Mountain Fighting and Healing Arts.

“It’s just a really great way for people to come together and experience something unique.”

There are 20,000 permutations of the variables in Missions and Madness, says Boatman. “You will never play the same game twice. My new book serves as the manual and in-depth exploration of the game.

It’s printed in the style of an old U.S. Army Field Guide and the illustrations are all drawn by local artist Lenford Barton.”

Each year, Boatman offers opportunities for individuals to play the game for free during the Flagstaff Festival of Science. However now, the new Missions and Madness manual and game kit are available for anyone interested in having their own at www.missionsandmadness.com. In addition, Boatman is available to arrange and guide a custom game. He can be reached at morgan@missionsandmadness.com. FBN

view is incredible, and we’ve built up our business here. It would be very difficult to move away from my clients. And because we’ve been here for so long, we know everything about it.”

In December, with the help of a volunteer board of directors, Walker created the R & R Ranch non-profit organization to invite children and teens outdoors to nurture a bond between them and the horses.

Through this gentle environment, her aim is to cultivate essential life skills for relationship building and personal growth.

By January, Walker was welcoming children to the R & R Ranch. “I wanted kids to have this opportunity that they wouldn’t have otherwise. If they can’t afford to be out here riding horses, we will figure out a way. We are also hoping to work with children’s hospitals and the Make-a-Wish Foundation.”

“My hope is that many sponsors will partner with this program to help numerous children, families and adults experience at least one ranchlife session, leaving them empowered to make positive change,” said R & R Ranch Board Member Marta Gonzalez. “Building trust between horses and humans teaches us to reconnect with ourselves and others.”

Top: The Coconino High School JROTC Raiders used Missions and Madness to collect food donations for the Flagstaff Family Food Center. Below: The new Missions and Madness Field Manual provides all the instruction necessary to play the game anywhere. Courtesy photo

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Out on the horizon, Walker sees the program building up enough funds so that she can hire instructors to teach additional sessions and help more people gain life-enhancing skills. In addition, she envisions day camps for both her business, Samantha Walker Performance Horses and the non-profit, R & R Ranch.

“Samantha, ‘Sam,’ is a gifted instructor and horse trainer who deeply cares about her students,” said Gonzalez. “She is patient, kind, honest and encouraging.

By creating a space that caters to unique learning styles, Sam helps her students recognize how they can best succeed. Horses and humans alike adore and respect her.”

With the non-profit program not yet at full gallop, Walker expects to have more time this summer to plan, network and build her program for fall. “Helping these kids has really helped me mentally,” she said. “It is so great to be able to give back.” FBN For more information about programs at R & R Ranch, visit ranchaz.org. For more information about Samantha Walker Performance Horses, visit swphorses.com.

MAY 2024 // Flagstaff Business News

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FRAMETEC JOBS continued from page 1

believe in the concept of community partnership. Our community, elected officials and town staff have worked diligently to position Camp Verde as a hub for manufacturing in Central Arizona.”

Brock explains how the company is different from other framing businesses. He says traditional wood framing requires framing crews on the jobsite measuring with steel tapes, cutting with hand saws, and building with hammers and nail guns.

“The inexact process [of traditional wood framing] is known as ‘stick framing,’ which can be brutal on the body, generate a lot of waste, and take a lot of time,” he said. “We are a building a framing company that happens to build trusses and walls in our highly automated plants. We have a U.S. patent on our material handling process that saves a massive amount of lumber waste that you normally see on construction jobs.

The process was invented by our Chief Innovation Officer Marvin Phelps.”

The FrameTec plant is a coliseum of shiny new machinery that may be an eye-opener for even the most seasoned manufacturer. Computer screens accompany huge manufacturing assembly lines that include flying saws, component and specialty saws, conveyors, rollers, specialized equipment, semi-trucks and trailers, and even three giant robots. “We are the only building component manufacturer that uses a finger jointing system for all of our components,” said Brock. “Imagine creating an infinitely

The FrameTec team includes Asa Jones, Monique Alexander, Monte Ricca, Josh Lewis, Hunter Lauderback, Marvin Phelps, Vince Zuniga, Sandra Horn and Kyle Brock. Not present are Jordan Ricca and Ben Bassous.

CEO Kyle Brock says the highly automated FrameTec saves “a massive amount of lumber waste that you normally see on construction jobs.”

Photos by V. Ronnie Tierney, Fresh Focuses Photography

long board, then cutting it to the exact length needed. This is where we almost completely eliminate waste.”

He says going from a set of plans to components built in the plant to a framed home takes as little as two weeks. “In many cases, the time on the jobsite from mobilization to fully framed is less than two days. From our Camp Verde location, we will be able to frame the equivalent of over 3,000 tract homes per year.”

Selecting Camp Verde for FrameTec was based on quality of life, location and the growth-friendly community.

“The Town of Camp Verde supported us right out of the chute,” said Brock. “There was minimal red tape

to get our facility built in record time and they put us in touch with programs and resources that are helping our business and our employees. We have the perfect opportunity to give back to the community by creating jobs.”

Brock holds an engineering degree from Northern Arizona University and has 35+ years of experience in the private land development sector as a land planner, civil engineer, land development consultant and business owner. “My wife and I moved from Cave Creek to the Verde Valley a few years ago and we love it here.”

FrameTec COO Josh Lewis explained why he is thrilled about the Camp Verde plant. “It’s the culture

we are building. Every day, I get to work alongside mavericks and gunslingers, shoulder to shoulder with folks who are willing to roll up their sleeves, get their hands dirty and do what needs to be done to solve problems and help our communities. I’m inspired by our mission, compelled by our vision and values, and blessed to be a part of it all. If there is a brand worth riding for, it’s this one.”

As a one-stop for builders for all of their needs, FrameTec’s mission is to provide real-world solutions to the building industry’s biggest problems – from apartments, condos, hotels and anything that requires wood framing – without retooling their plant.

Along with several executive and senior management positions, FrameTec will also be hiring lead and assistant mechanics, structural designers and a design manager, a finance manager, production managers, dispatcher, framers and general labor and administrative positions.

A second Arizona location is planned for Casa Grande, with future expansion expected into Texas, Colorado, the Carolinas, Tennessee and Florida. FBN For more information about FrameTec, including employment and investment opportunities, visit www.frametec.com.

DOG FRIENDLY continued from page 4

leash can come and be with their owners,” said Kim Ward, event manager at the Weatherford Hotel. “We bring them a water and they can order off the Pup Menu, items such as a chicken patty, burger patty and a housemade dog biscuit if they’d like.”

There is a charge for pup food, but reaction to the outdoor pet patio, which was put in place last summer, has been positive. “People love it,” Ward added. “Dogs are well behaved for the most part.”

According to the USA Today study, Flagstaff offers 56 dog-friendly accommodations, the highest concentration of any other city in the rankings. A good example of this dog-welcoming mood is the Americana Motor Hotel on Old Route 66 near downtown Flagstaff.

Originally built in 1962, this retro-chic motor lodge has been renovated and reopened last June. The theme is multi-hued with a futuristic feel. The 89 rooms offer playful touches, such as in-room disco balls and geometric carpeting. The property is designed to make dogs feel comfortable as well, with a dog wash and fenced-in grassy walking area.

“We are very excited to have our two and four-legged guests experience this historic – and, now, remodeled – gem on Route 66,” said Zach Miller, general manager at the Flagstaff Americana Motor Hotel. “We have made sure to curate an on-property experience that can be enjoyed by our furry guests as much as their travel companions and hope

their experience is also out of this world.”

Up to three dogs are allowed per room but the hotel rules prefer a two-dog maximum.

Of course, service animals are also always welcome. The motel is totally pet-friendly and there are no fees for animals. On-property landscaped paths invite humans and dogs to stretch their legs.

Select California locations scored second and third in the study. San Luis Obispo comes in as the second-best city for a dog-friendly vacation, ranking No. 1 for highest concentration of vet offices, as well as nine local beaches and 32 dog-friendly accommodations from which to choose. Santa Barbara ranks third in the study, with 29 dog-friendly restaurants and 19 dog-friendly accommodation options.

The other top 10 dog-friendly destinations included Austin, Texas (4th), followed by Portland, Oregon (5th), San Diego, California (6th), Naples, Florida (7th), Nashville, Tennessee (8th), Denver, Colorado (9th), rounded out by Key West, Florida, at 10th.

Authors of the study are Katy McWhirter and Kara McGinley, both members of the Blueprint team.

McGinley, deputy editor of insurance at USA Today, says the research stage of the study was exhaustive. “To uncover the best dog-friendly vacation destination, we analyzed the Top 50 most visited cities by overseas tourists in 2022, according to the U.S. International Trade Administration,” she

said. “Each metric was graded on a 100-point scale, with 100 representing the most favorable vacation destination for dogs. Each city’s weighted average across all metrics was calculated to determine its overall score.”

The dog-friendly data provided in the study may well assist travelers with planning their vacation budgets with Fido in mind.

“Many hotels do not allow dogs unless those dogs are certified,” said McGinley, who is a licensed home insurance expert. “In our analysis, we highlighted cities with hotels that allow dogs – sometimes for a fee.”

The Blueprint mission is to “help readers create the blueprint for success in their own lives,” according to the website.

Before jumping in a plane, train or automobile with your dog, the Blueprint study recommends five tips for traveling with a dog: consider pet insurance; make sure your dog has an appropriately-sized crate and ample ventilation; map out pit stops along the way and activities you can do together upon arrival; pack your dog’s favorite blanket or toy; and microchip your dog or update the contact information if your dog already has a microchip or has information on its collar.

FBN

The full report on the top dog-friendly vacation destinations is available here: https://www. usatoday.com/money/blueprint/pet-insurance/ dog-friendly-vacations/.

NILJ continued from page 16

enous family member or friend. The data speaks for itself, but unfortunately not enough is being done to educate and assist in bringing these cases to our public awareness.”

NILJ is planning the virtual run/walk/bike race using Charity Footprints technology platform.

“We have targeted the month of May as it is the official Missing and Murdered Indigenous Women Awareness Month.” said Scott. “Blue Cross Blue Shield of Arizona and Deckers Brands have graciously come on board as early title sponsors to allow the technology behind the virtual race platform fees to be covered at no cost to NILJ. We hope that all money raised by our racers will be spent directly on reopening as many Indigenous cold cases as we can.”

Recognizing the critical need, Flagstaff Mayor Becky Daggett said she hopes to elicit the support of the entire Flagstaff City Council in the endeavor. “It’s time that this issue receives more national, regional and local attention.

I’d love to see our City Council, youth groups, service organizations, churches and concerned residents join in this walk and importantly, join in the effort to raise money and awareness to help bring closure to families of missing loved ones.”

NILJ Board members say they hope the fundraising race will bring more awareness to the alarming numbers of missing and murdered Indigenous people.

For more information or to register for the virtual race in support of the National Institute for Law and Justice’s “Miles for the Missing,” go to https://www.charityfootprints.com/niljmilesforthemissing/eventdetails or make a donation to the National Institute for Law and Justice at https://nilj.org/donate. FBN

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Flagstaff Business News // MAY 2024

flagstaffbusinessnews.com

CANALES continued from page 12

Eventually at a trade show in Las Vegas, Xavier met the owner of Addicted to Route 66. “I mentioned that we would like to buy a business in Williams. His eyes lit up and he said he was selling his store.”

Thus, the Canales purchased their first store in Williams. And then one day, while strolling the streets of Williams, they came across Raindance, another store that was available for lease. “We stepped it up and opened Raindance a few months later.”

In 2022, the building for Native America Shop became available and Xavier and Gaby decided to purchase it. Today, they own three retail stores in Williams and continue to own five stores in the Los Angeles area.

Their Raindance store is very diverse and sells Native American gifts, jewelry, art, t-shirts, hats and gifts from the region. Addicted to Route 66 is a souvenir and gift shop with a 1950s feel. “We have our 1954 Oldsmobile car parked out front. It’s world renowned,” said Gaby.

“At Native America Shop the store is split. One side has 100% Native American products while the other side of the stores is gifts and souvenirs,” said Xavier.

“Xavier and Gaby are two amazing entrepreneurs who have faced adversity and overcome it through their hard work and dedication,” said da Vinci Commercial Real Estate Associate

Gaby and Xavier Canale pose with their 1954 Oldsmobile parked in front of their Addicted to Route 66 store. Photos by V. Ronnie Tierney, Fresh Focuses Photography

Michael Konefal. “They are not only wonderful people, but they offer great things to the communities where they reside and have their businesses. It’s a pleasure to know them and work with them.”

With 25 employees, the Canales say they are always open to new opportunities, but for now they feel that Williams is a great place to be.

Xavier recalls his fascination with cowboy and Indian movies and the mysticism of Indian warriors while he was growing up. “We had this view in Europe of Native Americans, so when we came here to start this business it was cool and we have learned so

The Canales sell jewelry, gifts and souvenirs from the region in their Native America Shop.

much.”

Working as hard as they have through the years, the Canales forgot the joy of having hobbies but they are slowly getting into a position where they will have time. “I like to cook, spend time with friends and we find great joy spending time with our grandchildren,” said Gaby.

They are both involved with Dig Deep, a Navajo water project and they donate to the Red Feather Foundation in Flagstaff.

The Native America Shop is located at 117 E. Route 66, Addicted to Route 66 is at 124 Historic Route 66 and Rain Dance is at 216 E Route 66.

LAST MOMENT OF NOSTALGIA

Gaby: When my grandsons return home after a lovely visit with us.

Xavier: Every day. I’m always nostalgic about the day gone by.

BEST PART OF THE DAY

Gaby: Sunrise, when I can become one with nature.

Xavier: Early evening, when everything is done and I can relax and wind down with the sunset.

WHERE I HOPE TO TRAVEL

Xavier: Back to Corsica where I came from.

MY GUILTY PLEASURE

Gaby: My love for good cheese and wine.

Xavier: A nice aged bourbon.

FAVORITE DAY TRIP

Gaby: Driving on Pacific Coast Highway. The drive to Laguna Beach from Long Beach never gets old.

Xavier: Anywhere in the Verde Valley. FBN

Gaby: I hope to visit Japan in the near future.

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121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001 Phone 928.310.9662 Fax 928.226.0303 Email: Rich@flagstaffbusinessnews.com www.flagstaffbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-310-9662 Troy@flagstaffbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@flagstaffbusinessnews.com Account Executive Regina Salas | 928-699-4272 Regina@flagstaffbusinessnews.com Tyler Hood | 928-440-0747 Tyler@flagstaffbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Photography V. Ronnie Tierney, Fresh Focuses Photography, Aspen ProMedia, Betsey Bruner, Sue Marceau Contributing Writers Betsey Bruner, Sue Marceau, Patty McCormac, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow.

Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

MAY 2024 // Flagstaff Business News

@flagstaffbusinessnews SAKE continued from page 1

ly new industry, with just a few dozen commercial brewers on the continent and most of them only in business for five or six years, said Westin Konishi, president of Sake Brewers Association of North America.

Sake accounts for only 0.2 percent of overall alcohol consumption in the United States and about $44 million in annual sales, Konishi said. And as far as he knows, Arizona Sake is the only sake brewer in Arizona.

Sakurai’s sake has a very good reputation. “It’s very good,” Konishi said.

“People think very highly of it.”

Sakurai’s path to bringing sake to Arizona spans 5,800 miles across the globe from his hometown of Yokohama, Japan, to Holbrook. It involves his love of sake and a Navajo woman from Holbrook, whom he met in 2007, while leading a tour of a sake brewery in Akita, Japan.

When they met, Heather Basinger was teaching English and Sakurai was trying to learn English at night after 14-hour shifts brewing sake.

“I was brewing. I was in production.

I did marketing, research, lab work but mainly brewing.”

Soon, Sakurai and Basinger were meeting with her friends for karaoke nights. It was a refreshing change from the older colleagues Sakurai worked with making sake. His mentor was Ito Tadashi, now 75 and retired from brewing sake.

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ASTRONOMER continued from page 35

Arizona Sake is based in this office and production facility on Navajo Boulevard (old Route 66) in Holbrook.

Sakurai and Basinger got married in Japan in 2009 and started their family.

They now have two sons, 10 and 13, and a daughter, 11.

The family moved to Holbrook in 2014. Using his savings from brewing sake in Japan for a decade, Sakurai started Arizona Sake three years later.

The business was sustainable from the beginning, he said.

Initially, he did most of the work himself but now has help from distributors delivering his sake to stores and restaurants around Arizona. That includes Holbrook, Flagstaff, Prescott, Sedona, Verde Valley, Tucson, metro Phoenix and Bisbee.

In Holbrook, Arizona Sake is available at a few stores, including Hatch Quick Stop and West End Liquor Store.

A clerk at the liquor store said she goes through cases of Arizona Sake.

“I have people who buy four bottles at a time to try it or send it out as gifts,” she said.

Arizona Sake is sold at Park Plaza Liquor in Prescott. In Flagstaff, Sakurai’s sake is sold at Majestic Marketplace, Mountain Spirits Co. and Flagstaff Liquor. Flagstaff restaurants serving Arizona Sake include Brix, Lotus Lounge and Hiro’s Sushi Bar. FBN

Astronomer and musician David Koerner, Ph.D., will be taking his grand piano to Buffalo Park this month for a free outdoor concert, “Rising of the Flower Moon.”

Courtesy photo

Celebration of the Night, from September through mid-October, kicking off with support from the Downtown Business Alliance at the First Friday Art Walk, Sept.

6. Downtown businesses and galleries will feature themes of the night sky. Also, telescopes will be set up and stargazing will be encouraged on Heritage Square.

The popular Flagstaff Star Party is scheduled for Sept. 26-28 at Buffalo Park, coinciding with the Flagstaff Festival of Science. “This is a wonderful time for people of all ages to visit with astronomers and look through more than two dozen high-powered telescopes positioned on star clusters, planets and moons in our fascinating Milky Way Galaxy,” said Chris Luginbuhl, an astronomer and member of the FDSC executive board. “We often see more than 1,000 people each night at the Star Party, experiencing the universe through Flagstaff’s dark and clear autumn skies.” FBN For more information, visit flagstaffdarkskies.org.

DERBY DAY may 4th | 3:00 - 5: 00 pm ( All inc lusiv e + one beverage) Yo u wo n ’t wan t to m i ss e x c l u s i v e s m a l l b i tes o n th e p ati o , sp eci a l t y c o c k t a i l s a t t h e b ar, l i ve m u si c, p r i ze o p p o r t u n i t i e s , an d so m u ch m o r e !

FATHER'S DAY BRUNCH SUNDAY, JUNE 16, 2024 Treat dad to a delicious meal this Father's Day. Enjoy Silver Pine's Brunch Buffet featuring bottomless mimosas, draft beer, and live music!

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Flagstaff Business News // MAY 2024

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