March 2023

Page 25

Two ATHENAs Rule

Dr. Jenny Siess and Ross Schaefer share spotlight in Flagstaff Chamber’s leadership program

It was a packed house at the 2023 Greater Flagstaff Chamber of Commerce/Optimum Annual Meeting and Awards Luncheon, one of Northern Arizona’s largest business events of the year. More than 525 people, including elected officials, businesspeople and non-profit lead-

ers, attended the Feb. 10 event, which honored volunteers and winners of the prestigious ATHENA Awards. The room buzzed with energy in anticipation of the ATHENA announcement in which 18 women were successfully nominated, one of the largest groups in more than 30 years. So, for the first time, the Chamber presented two ATHENA

Awards, one for the private sector and one for public/non-profit sector nominees.

“When you read these bios and the words of the nominees, one can clearly understand why our community is one of the best to live, work and play,” said Chamber CEO and President Julie Pastrick.

After a thunder of table “drumrolls,” and the opening of “the envelopes, please,” two women were honored with the prestigious ATHENA

Award. Dr. Jenny Siess, veterinarian and owner of Westside Veterinary Clinic, was proclaimed winner of the private sector; Ross Schaefer, executive director of Flagstaff Shelter Services, was named winner of the public sector in the leadership recognition that applauds professional excellence, community service and mentorship.

March 2023 | Issue 3 Volume 16

Continued on page 38

Restaurateur Promotes PlantBased Dining at Plantasia Eatery

She’s at it again, only this time, Toasted Owl restau rateur Cecily Maniaci has made her new culinary escapade a bit more down to earth with the recent opening of Plantasia Eatery.

Featuring fine dining entrees clad with plant-based, vegan and vegetarian ingredients, Maniaci has a lot of healthy reasons for venturing into the health-based culi nary arena, like diabetes and high blood pressure, which she battled for years.

“I changed my diet about 19 months ago and it changed my life,” said Maniaci. “Not only did I drop all the medications I was taking, but I dropped pounds, too. Health and eating right has become a passion for me. It’s true: you are what you eat.”

“To be up here with all these other women who have done so much for the community has been an honor in Continued

Located around the corner from Maniaci’s westside Toasted Owl, Plantasia Eatery is housed in a historic residence that was built in 1909 and in 1980, converted into the popular award-winning restaurant, The Cottage Place.

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on page 37
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Cecily Maniaci stands outside her newest restaurant, Plantasia, a plant-based culinary concept located in the former Cottage Place at 126 W. Cottage Ave., in Flagstaff. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Common Future Providing Support for Native Businesses

Native-led non-profit receives grant designed to help close social and economic gap

It’s not yet springtime, but Change Labs, a Native-led non-profit located in Northern Arizona, has just received a grant that will help it further its work to close the racial wealth gap in Native American communities.

With headquarters in Tuba City on the Navajo Nation, the mission of Change Labs is to create transformative change by removing the social, financial and political barriers for Native American entrepreneurs doing business on sovereign Native land.

The grant comes from the national organization, Common Future, which announced on Feb. 7 that Change Labs is one of 10 organizations across the country selected to participate in its new accelerator initiative.

Change Labs, a 501c3 non-profit with a staff of eight, was founded in 2019 with the goal of providing workspace, tools and resources for entrepreneurs across the Colorado Plateau.

“We’re working hard to push the boundaries of what’s possible on Native land,” said Heather Fleming, executive director of Change Labs. “But one of our primary challenges is that there are too few peer organizations and experts that can support and mentor us through our process and our thinking. Finding like-minded peers is one of the things that excites me the most about the Common Future Accelerator and the opportunity to learn, share, test and get constructive feedback on our ideas in a safe environment.”

As part of the accelerator cohort, Change Labs will receive an unrestricted $50,000 grant, along with mentorship, coaching and support from the Common Future team and its network of peers and partners.

Founded in 2001 and located in Oakland, California, the award-winning Common Future non-profit works to power community-driven solutions to advance racial and economic equity, said Andrea Perdomo, director of portfolio advancement at Common Future.

“Our current economic system does not work for everyone,” she said. “Generations of black and indigenous communities and other communities of color have been and are currently intentionally locked out of wealth and power. Centuries of policies that systematically favor a select few cause persistent economic inequities that hold us all back.”

The positive impact of the grant to Change Labs is expected to be widely felt. Although Tuba City is an inherently intertribal community serving Navajo and Hopi members, other Native communities also are enrolled in Change Labs programs, including members of the Pueblo and White Mountain Apache tribes.

“We invite any Native entrepreneur to participate, but our knowledge and network is focused on rural communities in Northern Arizona and Western New Mexico,” Fleming said. “We’re currently working on expanding our workspace to entrepreneurs and non-profit

leaders in the Shiprock community.”

The challenges are daunting, they say, for growing the next generation of Native American entrepreneurs who will strive to build stronger and more resilient Native communities. Even the term “entrepreneur” is not well understood for Native business building.

“One of the main challenges we face at Change Labs is the perception of ‘entrepreneurship’ and ‘entrepreneurs’ in our community,” Fleming explained. “There isn’t a word or even a concept in the Navajo or Hopi language that directly translates to ‘entrepreneur,’ despite our long history of trading and bartering prior to colonization. Despite the number of artists, food producers and craftsmen in our communities, the word ‘business’ or ‘entrepreneur’ doesn’t always resonate.”

Fleming said alumni of Change Labs programs often report that they have to reconcile their traditional ways of living with the needs of their business. “There is often this feeling of living in two worlds, feeling isolated or feeling like they’re working against the tribe or their community in order to get their business

Continued on page 34

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 3
Top: Heather Fleming Bottom: Andrea Perdomo

Businesses Finding Paid Volunteer Time Off Valuable

Supporting employees and their favorite charities helps retain workers and improve well-being

When engaged in the rigors of the working world, employees may find it challenging to afford time to give to community causes. However, some companies, like Loven Contracting and W. L. Gore & Associates, consider it a valuable benefit for both organization and employees to support workers’ favorite charities through paid Volunteer Time Off (VTO).

“It’s in our company’s DNA,” said Loven Contracting President Jon Hansen. “Founder and CEO Mike Loven and his family are longtime community supporters. Mike established community service as a priority for Loven Contracting from the time he started the company in 1985. It’s an integral part of our company’s culture that we felt was important to formalize and we did so six years

time each year. Part-time employees receive four to six hours annually.

“Our associates have had the benefit of this program for 16 years. It’s truly valued and appreciated,” said Gore Community Relations Leader for Flagstaff Jana Kettering. “Associates personally determine where they place their support. They make their own volunteer commitments, and we follow the interests of our associates. They often go out in groups and use the volunteer time for teambuilding while supporting the causes they care about.”

VTO is a form of paid leave. Employees receive their regular compensation for hours spent in service to a charitable or community organization. According to a 2019 employee benefits survey by the Society for Human Resource Management (SHRM), 26% of U.S. employers offer paid time off for volunteering.

tality helps associates decide whether or not to come work for Gore,” said Kettering.

Hansen said, adding that studies have shown that volunteering helps relieve stress and supports both physical and

Kinsey Elementary and volunteered at Flagstaff Family Food Center to help with several mobile food box

4 Flagstaff Business News // MARCH 2023
Loven Contracting employee Jennifer Del Giorgio places packaged desserts into crates at a mobile food box delivery site. Courtesy photo


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Flagstaff’s Past Revisited Through Ghost Adventures

Ayoung bellboy continues to stand duty, a caring doctor walks the street outside his office and a bride and groom remain united in the afterlife. U.S. Ghost Adventures brings a whole new perspective to “Till death do we part,” and lists Flagstaff among the nation’s most haunted cities. The company initially launched on the East Coast with tours in 20 locations before the pandemic. In December, it added 12 more cities, including Flagstaff.

“Flagstaff has two very vague types of hauntings, nothing malicious, nothing’s out to hurt you,” said Expansion Director Andrew Luciano. “The residual haunting is like a recording, playing over and over. They [the spirits] don’t acknowledge you, they don’t see you. For example, every morning at 3 a.m., you hear footsteps down a corridor.”

The city’s other kind of common paranormal activity is the active haunting, he says. “They can interact. They might tug on a shoulder, answer you back, or turn a light on and off.”

Both types of hauntings have been reported repeatedly from guests and workers at the historic Monte Vista Hotel through the years. Luciano says he experienced a “creepy and genuinely unusual” event while visiting the hotel, built in 1927.

“I was talking to the staff member well before I was involved in this company. We get to a hallway and every lightbulb from fixtures in the ceiling was on the floor. Some were broken. The staff member was the only one on duty and the hotel was not busy at all. This would have required someone to unscrew every lightbulb!”

There’s also the story of the bellboy from

Continued on page 37

6 Flagstaff Business News // MARCH 2023 Attracting and retaining the best and brightest employees while effectively managing benefit costs is a must in today’s economy.  Helping you meet these objectives is our specialty.  We combine our exceptional knowledge and industry leading technology to serve you. WHY CHOOSE US Flagstaff’s Digital Employee Benefits Consultants HR Services & Solutions Customized • Online Benefits Platform • Voluntary Benefit Marketplace • New Hire On-Boarding System • On-Line Enrollment Technology • Open Enrollment Solutions 2321 N. Fourth St. Flagstaff, AZ 86004 (928)526-5691 Fee Based Self-Funded (ASO) Partially Self-Funded / Level Funded Industry Pools / Trusts / Captive Insurance Plans One of Arizona’s leading independent agencies Fully Insured (ACA) Plans Health Savings Account (HSA) Health Reimbursement Accounts (HRA) Ed Gussio Partner Office (928) 526-5691 Mobile (928) 853-1706 Fax (928) 527-8011
Weatherford Hotel Event and Sales Manager Kim Ward points to Room 54. Formerly a guest room in the historic hotel, it is no longer rented out because the hauntings of a bride and groom kept many awake at night. Photo by Bonnie Stevens With the “haunted” Weatherford Hotel in the background, tour guide Spencer Phillips says ghost tours, starting at $25 a person, are popular for history buffs, bachelorette parties and tourists. Photo by Bonnie Stevens

Microelectronics are Arizona’s future

Accelerating innovation

Arizona State University’s MacroTechnology Works facility in Tempe is where the public and private sectors come together to develop the research and workforce that Arizona will need as it transforms into a global hub for microchip manufacturing. It’s a collaborative approach attracting attention from national policymakers because it allows companies of all sizes to partner with ASU to solve microelectronic challenges that impact our daily lives and national security. It also directly connects these companies to the largest pipeline of engineering and technology talent in the U.S.*

*American Society for Engineering Education, 2021

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 7
ASU’s MacroTechnology Works in Tempe is a one-of-a-kind facility that operates as both a lab and a fab, a national resource for microelectronics companies of all sizes.

Cancer Support Community Helps with Wigs, Resources

Providing free services for all impacted by cancer

When Karen Beeson was told in July 2021 that she had Stage 4 ovarian cancer, it was hard for her to even hear the word “cancer.” The reality of her diagnosis did not take hold until she began losing her hair as a side effect of treatment.

Not long after that, she heard about Cancer Support Community Northern Arizona, the only source of free wigs for cancer patients north of Phoenix.

She might have visited Cancer Support Community Northern Arizona in search of a wig, but she found much more, she said. The organization quickly became a trusted source for information about her cancer, the place where she went for weekly Strength and Balance classes, and a place to engage in therapeutic Expressive Arts classes.

It also connected her to a new circle of friends who understood what she was going through because they were on their own cancer journeys.

“I learned that you just need to be positive and get the support you need – because it’s there,” she said.

With affiliates throughout the

country, Cancer Support Community is dedicated to ensuring that all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community.

In 2022 alone, Cancer Support Community Northern Arizona hosted 219 in-person events, including educational seminars, healthy lifestyle classes, support groups and social gatherings. All of the programs are free to participants and provide the support services that are often difficult to find in rural areas like Northern Arizona, said Board Member Sandi Ernst Perez.

“That is the magic of a non-profit like Cancer Support Community Arizona in Flagstaff,” she said. “We help people with any type of cancer, and their family and friends. They’ll have a support group of people facing similar decisions and challenges. Ultimately, we’re creating a community where everyone feels accepted, cared for and strengthened – right where we live.”

In any given month, the programs, which are all evidence-based and evaluated for efficacy in helping cancer patients, can range from hypnotherapy for pain management, to exercise sessions that help prevent cancer-re-


lated fatigue, to workshops discussing the latest clinical trials and treatments for specific cancers.

Even the group’s fundraisers are

Neuropathy or Poor Circulation?

Diagnosing the Difference

Peripheral neuropathy is a condition that involves damage to the nerves in your feet. Symptoms include muscle cramping, difficulty walking, burning, tingling, numbness, and pain. In many cases, it’s caused by diabetes, but poor circulation can also cause these symptoms or make them worse.

Poor circulation or PAD (peripheral artery disease) is caused by the buildup of fatty material inside the arteries, limiting the amount of blood that passes through them. “If an artery is blocked, oxygen and nutrients can’t get to your nerves and muscles, so they cry out for help,” explains Dr. Diana Perry, of CiC Foot & Ankle. “Cramping, burning, numbness, or sores that won’t heal are telltale signs.”

The good news is specialists are able to treat PAD with a minimally invasive procedure in an office setting. Using x-ray imaging, Dr. Joel Rainwater, an interventional radiologist at Comprehensive Integrated Care, is able to go into the bloodstream through a tiny nick in the skin to see if there is any plaque buildup.

“We’re able to see if there is a blockage and then remove it with special instruments,” explains Dr. Rainwater. “Once the plaque is removed, blood flow improves.” Patients are home within hours and back to everyday activities with almost no downtime.

If you’re just realizing that you may be suffering from neuropathy or poor circulation, make an appointment to see a doctor. Or, if you’re not finding relief from medication or treatment, a second opinion may be helpful to determine the cause of the tingling, cramping, pain, or numbness in your feet.

Dr. Perry and Dr. Rainwater can be reached at 928-719-7400.

a form of therapeutic support. Take the inaugural Paws-4-Hope celebration that will be Saturday, April 15 at Bushmaster Park, for example. The

event was chosen not only because a dog-centered day at the park promised to be fun, said Executive Director

8 Flagstaff Business News // MARCH 2023 Peripheral Arterial Disease (PAD) is a leading and preventable cause of death in the U.S. You may have Peripheral Arterial Disease (PAD)—a life threatening condition. However, if caught in time, PAD can be treated without the need for invasive surgery with minimal to no down time. Contact our office today to set up a consultation with one of our providers. 2310 N. 4th St, Flagstaff, AZ 86004 IF YOU... Have difficulty walking without taking a break due to leg pain. Have pain, numbness, or cramping in your legs or feet. Have been treated for neuropathy and are still experiencing symptoms. Have sores on your legs or feet that won’t heal... YES NO YES NO YES NO YES NO (928)719-7400
on page 35
Cancer Support Community Northern Arizona Executive Director Cindy Payne (sitting, bottom right), celebrated Mother’s Day with program participants during last year’s mother-daughter tea. Courtesy photo

Top Producers of 2022 | Flagstaff

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 9 CONGRATULATIONS
Elite Chairmans Board
Valerie Core Freddi Paulsrud Blake Cain
Presidents Club www .russ l y on .c om // 928.779.5966 OPPORTUNITY Each office is independently owned and operated. If your property is currently listed with another real estate firm, please disregard. It is not our intention to solicit the offerings of other real estate firms. We are happy to work with them and cooperate fully.
Paula Mack Trina Painter Sharan Winnicki Rosemary Lamberson Shane Randall Adam Benton Nicole Cumbie Andrew Grannan Mary Mendoza Amber Welsch Eric Jensen

Woman Business

Daniella Murphy Finds Barre3 a Lifestyle and Professional Fit

From the film industry to fitness studio, native Californian Daniella Murphy has found her dream job as owner of Barre3, a franchise gym and fitness center with more than 175 locations nationwide and as far as the Philippines.

Moving to Flagstaff about seven years ago, Murphy and her husband, Kelly, formerly worked at Walt Disney Studios in Los Angeles. “I worked with television creators, producers and future film directors in the studio’s production office. My husband worked as a transportation captain. We met on a set of a movie we were both working on,” said Murphy.

Upon arriving in Flagstaff, Murphy’s priority was finding an exercise studio that provided childcare for her boys, who were 1 and 3 years old. Barre3 at Aspen Place at the Sawmill, fit her needs.

“It was a wonderful find. I was able to get in a 60-minute workout while my kids were in childcare,” said Murphy. “This helped me feel like a better mom and also gave me more energy.” Murphy said she was working out about three days a week.

“One day, the owner approached me and said she was going to be selling the business and asked if I’d be interested. At the time, I was looking for a business that was in an environment

where people could be happy and feel good about themselves.”

Barre3 became the perfect venture for Murphy. “Barre3 offers a well-developed curriculum for training certification,” she said. “We have mentors, and we’re always looking to grow and evolve utilizing science and research. I also have an entire network

of like-minded business owners along with help from our home office,” she said. “The support is unbelievable.”

The sizeable workout studio at Barre3 is lined with ballet bars. Murphy says it offers effective and efficient workouts that combine strength, cardio and mindfulness. “We want you to be able to take a full-body workout class

and feel better when you walk out. That’s what sets us apart. Clients leave [feeling] balanced and energized.”

Northern Arizona University Marketing Director Kyrie Fry has been attending classes at the studio since 2017. “What I love about Barre3 is that it’s for everybody. I feel strong and connected when I’m there. I can

do modifications if something starts to hurt and there’s a lot of focus on not working through the pain, which I think is a shift in mindset from ‘pain equals gain.’ There are also a lot of strong women who support each other and the community is one of the best. Daniella is a wonderful coach, trainer and friend.”

Classes are scheduled throughout the day from 6 a.m. to 7:00 p.m. Member may also enjoy classes through live streaming. And, the first class is always free.

Holly Golightly of Flagstaff has been attending classes at Barre3 for almost two years. “The instructors are amazing. They are so encouraging, kind and willing to help you reach your individual goals. They’ve become good friends.”

Free time for Murphy includes family hiking, camping and keeping up with their two dogs and two cats.

Barre3 was founded by wellness expert Sadie Lincoln, author of “Love Your Lower Body.”  FBN For more information, call 928-774-0782, email or visit

10 Flagstaff Business News // MARCH 2023
of the Month
Daniella Murphy went from the film studio to the fitness studio. As the owner of Barre3, she says she found her dream job. Photos by V. Ronnie Tierney, Fresh Focuses Photography Barre3 is located at Aspen Place at the Sawmill. Murphy sells workout clothing at the gym.

Ray’s Barber Shop Serves as ‘Clubhouse’ for Men

Owner Miles Diaz offers a cut and community

Abrief stopover in Tuba City from New Hampshire provided just enough time for Miles Diaz to be born. Although there’s been much hardship in his life, Diaz has managed to clip through it all. Today, he owns Ray’s Barber Shop, opened by his grandfather, Lazaro Adame Diaz, in 1961.

“My parents named me Miles, because I was born so many miles from home,” said Diaz, who became the barbershop owner about a year ago. “When I was 4 years old, I used to come in and sweep the floor for my grandfather. I would listen to the old guys talk and it was like a clubhouse for my grandfather and his friends. I knew then that when I grew up, I wanted that for me, too.”

“It was my clubhouse, too, because my grandfather and I were always together here. He was my bulwark and we were super close. After he passed away, I didn’t want to see his legacy die. I have one client that’s been coming here since 1966. He told me that he

was glad I’m younger than him because I can cut his hair until his dying day,” said Diaz.

Well-mannered and gregarious, Diaz doesn’t hide the fact that he made a lot of bad choices in his life. “I went down the wrong path for a while and I was

incarcerated three times.” Diaz noted with a chuckle that today some of his clients are law enforcement officers. “I tell them that I went from er Shop and I show up for a few minutes most days just to say hi and see how everyone is doing.”

Ray’s Barber Shop was named after Lazaro’s best friend, Ray Casina, who was also a barber. The original location was next to Macy’s European Coffee House on Beaver Street. “It was a small shop with only two chairs,” said Diaz. “It was like a closet. Maybe the

size of my break room.” Working alongside Diaz are barbers Lucas Barbaro and Salvador Floriano. “Many people think Salvador is my son because he looks like he’s 12 years old, but he’s actually 21. He’s a Continued on page 35

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 11 DAILY NONSTOP FLAGSTAFF FLIGHTS To/From Phoenix & Dallas-Fort Worth To make your flying experience better: • Be dropped off at the airport vs. parking • Arrive 90 minutes before your flight to ensure boarding • Check luggage • Print boarding pass • Begin TSA screening ASAP • For screening, place containers carrying liquids in a clear plastic bag 6200 S. Pulliam Dr., Flagstaff, AZ 928.213.2930 | // COMMUNITY PROFILE // BY V.
Left: Miles Diaz says clients drive from Phoenix for a cut. Right: Displayed in his shop is a photo from 1997 showing Diaz’s grandfather Lazaro and friends Cipriano “Cippe” Almendarez, Frank Martinez and John Scherily. Featured in front is Ray Casino, for whom the shop was named. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Feel the Fear, Do It Anyway, Ignore the Lily Pads

Can you remember back to a time when you could twirl, leap and sing with abandon? Not only that, if someone were watching, you might have loved it even more!

Sadly, that wild, uninhibited freedom of feeling completely alive, joyful and spontaneous seems to get trained out of most of us, probably when we start integrating with more people and feeling their judgement and their disapproval. And now as adults, many of us have developed a thing called: Fear. We fear being criticized. We fear being rejected. We fear being not enough.

The problem is fear can keep us from sharing our gifts and being fully who we were born to be. You likely have heard this quote from American writer Oliver Wendell Holmes, Sr., “Many people die with their music still in them.”

Recently, I heard this gem: “The graveyard is the richest place on the surface of the earth because there you will see the books that were not published, ideas that were not harnessed, songs that were not sung, and drama pieces that were never acted,” a quote attributed to Bahamian evangelist Myles Monroe.

I believe most people lose or shut down a piece of themselves before they enter kindergarten. For me, it happened at about age 4, as a dancing, singing Pussy Willow. On stage for the first time, wearing makeup, a pale pink tutu with something on my head and maybe even a tail, I could not have been more excited to dance and sing for all the world. However, upon entering the stage for the big night, I was directed to the very back of the pussy willow brigade and suddenly, something new was introduced to the performance: Lily Pads.

Rows of big green swaying lily pads infiltrated the land of little delicate dancing pussy willows. An especially large lily pad named Bobby, with all sorts of green things extending from his costume, was positioned directly in front of me. Bobby completely blocked me from the audience through the whole performance! I couldn’t see my family out there and I figured they couldn’t see me. I started making up my own dance, adding a few more steps to the right and then a few more steps to the left to try to create a window to the audience, always wondering why I was dancing

in the shadow of big, floppy Bobby. Later, upon reflection, I started to consider that I might have been purposely placed in the back where I couldn’t be seen because maybe my dancing wasn’t good enough, maybe my singing wasn’t good enough, maybe I wasn’t pretty enough. The message I carried with me was, “I must not be enough,” and perhaps this was my place, in the darkness of the back row.

We all have our own cumbersome big green lily pads that get in our way and make us question our abilities, our self-worth and our value to the world. Right now, I want to hug that little pussy willow and any others who fear that they are “not enough.” I want to encourage them to keep shining their brightest, even in the shadows.

Master Speaker Trainer Arvee Robinson coaches that fear right out of her clients. Here are three of her tips for dealing with fear:


What is your purpose? What are you here for? What do you bring that is meaningful and valuable to others?

By focusing on your gift, you can nurture that sense of responsibility to act, to do that thing that scares you. It’s OK to be afraid. Go ahead, acknowledge the fear, honor that fear that may have kept you out of trouble in the past. Feel the fear and move forward anyway, right on out of your comfort zone and into that magical place called Growth.


When we have a mission that we truly believe must be carried out to help others, a message the world has to hear or an outcome that is bigger than ourselves, we can focus on that and look past our fear.

For example, Robinson shares her long-held fear of putting her head under water. She overcame that fear when she learned that seeing the colorful, extraordinary and graceful life under the sea was a reward that far outweighed her fear. “Snorkeling became more beautiful than the fear, the resistance,” she said. “The fear of putting my head under water no longer served me.”


“Uplevel your commitment to yourself. Make that commitment once a day, once a month, once a year, whatever it takes,” said Robinson. “Plant your flag of who you are. You may get off balance, but nothing can take you off course. Over time, your commitment to your mission and to yourself will grow.”

The world, even the watery world, will open up and no obstacle like a big green lily pad can get in the way of your unique dance, song, presentation, book or message that the world needs and wants from you. FBN

Hear “How to Become a Superstar Speaker” with Master Speaker Trainer Arvee Robinson on Zonie Living at episodes/how-to-become-a-superstarspeaker-with-arvee-robinson-video.

Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@

12 Flagstaff Business News // MARCH 2023 //

Verde Valley Caregivers Driving Healthcare Solutions

Organization provides transportation for elderly, disabled ‘neighbors’

Miller Bizardi loves his job as driver for Verde Valley Caregivers Coalition (VVCC), and it’s just as rewarding for him as it is for the neighbors he drives.

VVCC gives clients, fondly referred to as “neighbors,” rides for kidney dialysis, doctor appointments, grocery shopping, medication pick-up, friendly visits and more.

“We even take care of pets when our neighbors are hospitalized,” said Bizardi. “That includes taking pets to veterinary appointments as well.”

“Caring always comes first, and we are building and rallying the entire community to care,” said VVCC Executive Director Kent Ellsworth. “That’s basically what we do, and we make sure we reach out to every little town throughout the Verde Valley to ensure we are reaching people in need and help to solve problems.”

Realizing that elderly people often want to stay in their home, the place they love, Ellsworth said, “We help those who are trying to make it on their


“We don’t charge the people we serve, they’re struggling right now, they’re unable to drive due to health conditions at an advanced age, the last thing they need is somebody charging them for the next bit of help. So, what we want to do is make sure there are no barriers to getting them the assistance they need.”

Medical alert devices are also provided at no charge. “Our dispatch is available from 5 a.m. to 7 p.m.,” said Ellsworth.

“They are the nicest people and I’m so grateful for them,” said VVCC client Lynn Newman, who has lived in Sedona for 23 years. “If it wasn’t for them, I wouldn’t be able to move. They have been taking me to my physical therapy appointments every week since 2020.”

New to VVCC is a partnership with Northern Arizona Healthcare (NAH) to provide virtual care assistance to NAH patients who need help with telehealth appointments. The program will provide the device, software and volunteer staff assistance enabling patients to have telehealth appointments with their health care providers.

“We are grateful to be able to partner with the volunteers at VVCC on this program that will increase access

to care for many patients that have difficulties leaving their homes for their medical appointments or experience

challenges with technology,” said NAH Director of Telehealth Systems Travis

Continued on page 36

Continued on page 13

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 13
Staff members at Verde Valley Care Coalition (VVCC) believe that caring comes first. Gathered outside the facility are Fleet and Dispatch Specialist Cassandra Begay, Volunteer Driver John Wozniak, Neighbor Lynn Newman, Van Driver Miller Bizardi, Executive Director Kent Ellsworth and Development and Communications Director Linda Clark. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Media Insider Teaches How to Be Your Best in an Interview

With all the technology and audience reach available to us literally at our fingertips, we all have the opportunity to truly star in our own lives, be visible on any number of social media platforms, create our own podcasts and even shine through Zoom calls. Leadership experts tells us this kind of exposure could increase our marketability, boost sales, promote ideas and magnify our influence. The problem is, most of us haven’t taken the time to learn how to be polished on camera, how to use a microphone effectively and how to be our best, most interesting, capable and enthusiastic spokesperson for ourselves.

Media trainer, publicist, industry insider and former broadcaster Joanne McCall coaches high profile authors, professors, business leaders and speakers, and now readers, through her new book, “Media Darling: Shine Through Every Interview.” She defines a Media Darling as someone who makes interviews seem effortless, creates great content for their own media channels, and delivers a great interview while also making the interviewee look good, among other key characteristics.

With practice and coaching, she believes we can all improve our Media Darling potential. “The first key element of the Media Darling would be: Attitude. Attitude really is everything,” she says. “It’s how you approach an interview; it’s how you approach a producer or whoever you might be working with and it’s also the attitude you take when surprises happen and things go wrong. Everyone wants to work with people who are easy to work with. And when you have a great attitude, handle difficulties with grace and with ease, it’s just going to go better. People will like you more, you’ll like them more.”

Some of what a Media Darling is not, she says, includes: acting like a prima donna, being late to interviews or caving under pressure. However, to master the ability to shine through an interview, presentation and the process, McCall says no one is born with these skills.

“If you are watching an interview and you see someone who makes it look really easy, you can bet they’ve been trained or they have a lot of experience – and often, it’s both. It’s similar to watching a fantastic dancer up on stage and thinking, ‘I could do that,’ because they make it look easy. And then you try, and it would not

be so good. It takes some practice. All too often, I see people go out and say, ‘Oh yeah, I can do an interview,’ and they just wing it. And, it’s this disaster.”

In her book, she talks about knowing and practicing key messages and how to create “hooks and sound bites” that grab attention. “It’s a busy, noisy world out there. How are you going to break through all that noise? How are you going to stand out? How will you be unique? You must be able to answer that as well as the

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question on every media person’s mind: ‘Why you? Why now?’”

For challenging questions, nervousness and training out distracting quirks and habits, McCall recommends practicing mock interviews alone or with others.

She offers tips for podcasters and other program hosts as well. One,

she says, “Get to the point of the interview right away, don’t waste the audience’s time.” Another is, “Don’t compete with your guests. Sometimes there’s competition as to who has the best answers. When you’re going to have guests on, you really want to shine the spotlight on them.”

Continued on page 33

14 Flagstaff Business News // MARCH 2023
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Joanne McCall is a publicist, media insider, trainer and coach who helps influencers, authors and business leaders become “Media Darlings.”Courtesy photo

Rank Horse Rides into Chino Valley

New women’s Western boutique offers clothing and accessories for the working cowgirl

Chino Valley native Morgan Reid has created and opened an authentic Western clothing boutique for women called Rank Horse Co.

“I built this business around the Western fashion industry and the working cowgirl. A lot of Western boutiques carry glitz and glam. While I have no problem with it, it just isn’t my style,” said Reid. “We sell mostly graphic t-shirts, turquoise jewelry –genuine and faux – hats, purses and a lot more. We are hoping to bring in jeans, dresses, shorts and more accessories come spring.”

After selling online since last March, Rank Horse opened its store in December and has been attracting customers since then. “Everybody that has come in here has been very nice and everyone has wished me luck,” she said.

Previously, Reid owned Rank Horse Aromas. She lived in Texas and sold the popular car fragrances during the pandemic. “They are homemade car air fresheners that

you can have in any color, shape and scent, so I made those for a while, up until I launched Rank Horse Co.” She continues to sell them, but just for the store.

“There are a lot of people that helped me get established,” she said. “For starters, my fiancé, Justin, helped me. I had the idea of Rank Horse Co. for a while and he helped me put it into existence. My parents have always supported me from day one, so I have to give credit to them as well. I don’t know if I’d be where I’m at now without them and some close friends that were cheering me on along the way, and still are.”

Reid was born and raised in Chino Valley and graduated from Chino Valley High School in 2019. She moved to Texas shortly thereafter. She planned to stay there, but then met her fiancé and the couple moved to New Mexico for a ranch job before moving back to Chino Valley.

Reid took dual enrollment classes with Yavapai College during high school and earned her welding certification. Her career has been in retail sales, but her hobbies have always

been about horses.

“I rode my first horse at the age of 3. I was also in the 2018 Prescott Frontier Days Sr. Court, so rodeo has played a big part of my life.”

Reid is active in the community and attends a lot of vendor events and equine events. She is a sponsor for Olsen’s Grain and plans to attend all of their events, including barrel

races, breakaway and team ropings. She is also a vendor for Cattleman’s Weekend in Chino Valley, at the Prescott Livestock Auction on Perkinsville Road, March 17-18. She has

Continued on page 33

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Morgan Reid opened her shop in December, inspired by the Western fashion industry and the working cowgirl. Photo by Stan Bindell

Stars Come Out for Sedona International Film Festival

Jacqueline Bisset honored with Lifetime Achievement Award

For nine days, Sedona rolled out the red carpet for filmmakers, actors, producers and writers in the 29th Annual Sedona International Film Festival, Feb. 18-26. During the event each year, the Red Rock Country becomes a mini Hollywood of sorts. So, it’s no surprise that residents and visitors found it commonplace last month to share a moment with “One Day at a Time” actor and local Glenn Scarpelli, wait for a ride next to “Taxi” star Judd Hirsch, catch Tim Daly on the fly [Wings], or get deep with Jacqueline Bisset [The Deep].

Bisset attended the screening of her newest film “Loren & Rose,” directed, produced and written by Russell Brown, and received the festival’s 2023 Lifetime Achievement Award, along with a standing ovation.

“Loren & Rose” is a three-act film framed around meals and conversation in a quaint Topanga Canyon restaurant in the Santa Monica Mountains as a friendship buds and blossoms between a fledgling

director, Loren, and a famous actress, Rose, whom he courts for a role in his film. The challenge, said Brown, was keeping the dialogue-heavy scenes visually engaging. He used the reflection and angle of mirrors in the restaurant and on the furniture to bring life and interest to the film.

On a similar note, Bisset said, “I was really worried about the amount of words I had to say. Rose was complex and extremely literate.”

Another Bisset film, “The Sleepy Time Gal,” directed by Christopher Munch and released in 2001, was also shown during the festival. “When a role is right, it is like seeing a painting and committing to it,” said Bisset, noting it was her favorite personal film.

“Films come alive in the hands of gifted actors,” said Munch, who attended Bisset’s films at the event and has known her since the 1990s. “It’s a joy to watch her confidence increase through the years, reinforced by some of the attention she’s received. There’s something about growth that comes with age that has strengthened her confidence as an actor.”

Bisset reminisced about some of the celebrities she had worked with.

“Dean Martin was the jokester of the world, always carrying his apple juice and playing that he was drunk. Burt

Lancaster was so friendly to everybody. Vanessa Redgrave has such a strong presence.”

When asked what advice she would have given her younger self,

she responded, “I would have done more exercises to be mentally and physically stronger. Filmmaking takes lots and lots of energy!”

More than 150 films were screened

during the festival. Actress Karen Allen of “Indiana Jones” fame had two films showing: “White Irish Drinkers” and “A Stage of Twilight.”  Actor Judd Hirsch and Actress

Continued on page 21

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Tracking Legislation that May Impact Flagstaff

Each year, the Flagstaff City Council adopts state and federal legislative priorities that drive our advocacy and the work of the city’s lobbyists. Our state priorities include forest health, transportation, affordable housing, workforce development, early childhood education, clean energy, rural broadband access, regulation of investor-owned short-term rentals, and protecting state-shared revenues. Our federal priorities include funding for com-

pleting the Rio de Flag flood control project, infrastructure (stormwater, transportation, water), flood control, forest health, rural broadband access, workforce development, Amtrak, and our airport.

Here’s some legislation we’re tracking and that stands to have an impact on Flagstaff. One concerning bill is Senate Bill 1108, which would give Flagstaff businesses a 10% tax credit for the difference between their hourly labor costs and the state’s

minimum wage. That part doesn’t sound bad, and I’m guessing many businesses would like to have that tax credit available to them. However, the total amount would then be withheld from the city’s share of state funding. The State’s Joint Legislative Budget Committee estimates that the tax credit would completely wipe out the funding the city receives from State Shared Income Tax – more than $17 million in the first year of implementation.

Each year, the Flagstaff City Council adopts state and federal legislative priorities that drive our advocacy and the work of the city’s lobbyists. Our state priorities include forest health, transportation, affordable housing, workforce development, early childhood education, clean energy, rural broadband access, regulation of investor-owned short-term rentals, and protecting state-shared revenues. Our federal priorities include funding for completing the Rio de Flag flood control project, infrastructure (stormwater, transportation, water), flood control, forest health, rural broadband access, workforce development, Amtrak, and our airport.

Ironically, the cuts to core services the city would be forced to make would also impact our business community. Passage of this bill would mean a 20% reduction in operating expenditures in the General Fund, which pays for things like police officers, firefighters and facility maintenance, as well as parks and recreation services.

Senate Bill 1117 would require cities to approve all residential zoning requests and would make all housing types by-right, meaning whatever was proposed in a neighborhood would have to be approved.

House Bill 2543 would appropriate approximately $10.6 million to Flagstaff transportation projects and flood mitigation.

Senate Bill 1224 would restore the $10 million allocation from lottery dollars for the State Parks Heritage Fund for trails, protecting cultural sites and education.

Some of these issues have been priorities for several years, for instance, the Rio de Flag project. Staff and prior councils have secured $52 million for the project

and now, in order to remove more than $1 billion in property assets from the flood plain, we continue to engage the U.S. Army Corps, BNSF Railway and the Arizona Department of Transportation to keep the project moving forward as quickly as possible.

The Infrastructure Investment and Jobs Act and the Inflation Reduction Act have provided much-needed funding to help us address long-standing capital improvement needs. In fact, without this federal help, we’d have to push some projects farther out and wouldn’t have the means to address others; I know the same is true for many of our partners as well. FBN

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Archuleta to Lead United Way of Northern Arizona

Liz Archuleta, highly accomplished and nationally recognized leader, and former Coconino County Supervisor who has been serving as a presidential appointee in the Biden-Harris Administration as part of the U.S. Department of Agriculture senior leadership team, has been chosen to be the new President and CEO of United Way of Northern Arizona (UWNA).

“We are thrilled to have such a highly respected and accomplished leader as Liz join us,” said UWNA Board President Mike Kelly. “Her ties to UWNA and commitment to our program of work go back to 1997. During that time, she’s championed many efforts at UWNA. She’s been a board chair, led an annual campaign and a capital campaign, been the chair of the Summit Society, and spearheaded a special 50th anniversary drive to support the KinderCamp program.”

In addition to her longstanding ties with UWNA, Kelly added, Archuleta also is an inspirational and innovative leader who brings an impressive network of local, state and national connections to her new post.

Archuleta said she looks forward to advancing the work of UWNA, which works with partners in Coconino,

Navajo and Apache counties to improve lives and communities by investing in early childhood education, positive youth development and helping families in times of crisis.

“Building upon the strong foundation through the work of the current president/CEO and board of directors, I envision a UWNA that continues to inspire new and current donors and volunteers to give by amplifying UWNA’s role as a community convener, a partner in community-based initiatives and an agent of change,” said Archuleta, who will start her tenure on April 3.

Archuleta will succeed current President and CEO Carol Dykes, who plans to retire this spring after a 24year career at UWNA.

“Liz has always been an integral part of United Way and an important partner as we work to step up for our communities and create lasting, positive change,” Dykes said. “I could not leave this organization in better hands.”

A fourth-generation resident, Archuleta became the first Latina elected to the Coconino County Board of Supervisors in 1996. During the 25 years she represented District 2, her leadership positioned the county to be a nationally recognized

model of innovation, strong fiscal and budgetary management, justice reform, exemplary health and human services, and strong partnerships with rural and tribal communities.

In 2021, she was appointed by the Biden-Harris Administration to be the director of the Office of External and Intergovernmental Affairs, where she has been responsible for cultivating key relationships with elected officials, government leaders, private sector CEOs, national trade associations and non-profits on behalf of U.S. Department of Agriculture and Secretary Tom Vilsack.

Earlier in her career, Archuleta was an official at Northern Arizona University, where she founded and directed numerous multicultural and diversity initiatives and outreach programs. FBN

18 Flagstaff Business News // MARCH 2023
Liz Archuleta

Airport Improvement Projects Scheduled for This Year


experienced its third busiest year for passenger travel in 2022. Eager to keep up with the growing demand of passenger travel, as well as serving as the hub for passenger, air freight, public safety flights and other transportation services in Northern Arizona, FLG has multiple improvement projects planned in 2023 to continue to meet the needs of residents and visitors.

The most noticeable change at FLG in 2023 will be the opening of an additional parking lot and implementation of a paid parking system. The additional lot adds 413 parking spaces, which will more than double the current parking capacity. Committed to remain the best option for Northern Arizona travelers, parking fees will remain low, at $7 per day in the Terminal Lot (existing lot) and $5 per day in the Economy Lot (new lot), with the addition of the first hour free so airport business, pick up and drop off can happen.

Revenue generated from the paid parking system will be used to cover the cost of construction, fund future maintenance and increase parking enforcement. It’s important to note

that the idea of a paid parking system was based on the need to have parking available for all patrons and to keep them from parking on our land or in areas that are dangerous. An exact date for the opening of the new parking lot and paid parking system has not been set but is anticipated in late spring. The airport website will provide updates as opening and implementation nears.

Renovations throughout the terminal also will be noticeable, with work beginning this winter on roof repairs, door replacements and exterior painting. This summer, flooring will be replaced, along with interior painting and the replacement of the fire sprinkler system. All renovation will be funded through the Federal Aviation Administration (FAA) Coronavirus Aid, Relief and Economic Security (CARES) Act.

The airport runway will also be part of this year’s scheduled maintenance improvements. The runway is scheduled to be closed from midnight July 9 through midnight July 15, for pavement maintenance in partnership with the Arizona Department of Transportation as part of the Airport Pavement Management System program. Commercial passenger service

and fixed-wing aircraft operations will be unavailable during the closure, though helicopter operations will continue.

Flagstaff Pulliam Airport continues to pursue additional air carriers to provide more commercial service to Flagstaff. The nationwide pilot short-

age has impacted FLG, with United Airlines discontinuing service at the end of 2022. Airlines have pulled

Continued on page 36

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 19
Flagstaff Airport’s terminal will be undergoing a facelift this year, funded through the FAA CARES Act.

NACA Providing Guidance to a Healthy Lifestyle

The Native Americans for Community Action, Inc. (NACA) Health Promotion programs and Wellness Center are designed to enhance services provided through NACA’s Family Health Center and from surrounding healthcare facilities. Patients are referred by their medical provider and encouraged to take advantage of the health and fitness education classes and services.

The Health Promotion (HP) team engages in patient education with those who are living with chronic dis-

eases, such as diabetes, pre-diabetes, obesity and hypertension, while also increasing resources for breastfeeding mothers. We also provide cancer screenings and preventative care for colorectal cancer. We understand that each client is different, so we guide each person to a healthier lifestyle based on their individual needs, taking into consideration their goals and potential. Our job is to help people enjoy and sustain a balanced and healthy way of life.

The HP team dedicates time to facilitate educational classes, as well as provide one-on-one education for

patients and community members. Some curricula that NACA Health Promotions provide include the Association of Diabetes Care Education Specialists Diabetes Self-Management Education class, the Strong Spirit Strong Heart Diabetes Prevention program, the Couch to 5K running training program, and our Honoring the Gift of Healthy Heart class. Additionally, we provide policy initiatives and resources to worksites to support breastfeeding mothers.

We have staff who are certified and trained within various scopes of expertise assisting patients living with chronic diseases. HP employs Fitness Specialists who are Exercise Physiologists certified through the American College of Sports Medicine (ACSM); a licensed and Registered Dietitian provides medical nutritional therapy; Community Health Representatives, who are patient liaisons, connect patients to proper resource of care; and our health coaches and health educators provide comprehensive care to meet the health and educational needs of patients.

The NACA Wellness Center is comprised of two licensed and qualified fitness professionals who provide holistic fitness plans so groups or individuals can achieve healthy lifestyle

goals. They implement the Health Components of Fitness to reach patient goals that are aligned with health needs and/or align with doctor recommendations, e.g. hypertension management. The Wellness Center community gym membership allows affordable access by providing cost effective rates for drop-in gym access, group fitness classes and personal training. Those who have a referral from a provider receive three months of free access, as well as personal training.

The Health Promotion and Wellness Center teams also promote annual events that are geared toward enabling individual goals to be achieved in different ways. Some annual events include Resolution Month, the Colorectal Cancer Awareness Run, the Spring into Summer Hiking Series, the Sacred Mountain Prayer Run and Fall into Fitness events.

The Health Promotion programs are made possible through grants from the Indian Health Services Special Diabetes Program for Indians, the Centers for Disease Control and Prevention and the University of Arizona Cancer Center.

Kimberly Harvey is the Interim Health Promotions program manager. As a health coach, she provides direct holistic and comprehensive case management services to all patients living with diabetes, including individual patient assessments, patient self-select goals, individual care plans, patient progress monitoring, and reinforcing diabetes self-management care education. She provides support and knowledge to the diverse needs of unique communities in reaching personal health goals. Harvey is from Black Mesa. She received her Bachelor of Science degree in public health from Northern Arizona University, and she is a mother of two boys.

NACA’s Family Health Center currently offers the seasonal flu vaccine, the COVID-19 Moderna and Pfizer primary vaccines, and the COVID-19 bivalent booster. For more information or to schedule an appointment, call 928-773-1245.

20 Flagstaff Business News // MARCH 2023
We also provide cancer screenings and preventative care for colorectal cancer. We understand that each client is different, so we guide each person to a healthier lifestyle based on their individual needs, taking into consideration their goals and potential. Our job is to help people enjoy and sustain a balanced and healthy way of life.

Two-Day Pecan, Wine Festival Returns to Camp Verde

Saturday, March 18 through Sunday, March 19 marks the 22ndAnnual Camp Verde Pecan & Wine Festival hosted by the Verde Valley Wine Consortium and the Town of Camp Verde, sponsored by Yavapai College and the Southwest Wine Center, SRP, the Arizona Office of Tourism and Larry Green Chevrolet. Celebrating two of the area’s prime tourism draws –wine and pecans – the free festival will feature 15 Arizona wineries along with a variety of pecans for pairing, a very competitive Pecan Pie contest, a Budweiser Beer Garden, food trucks and 70+ local artisans.

“The Verde Valley American Viticulture Area (AVA) has achieved so much acclaim since its designation in 2021 that we are expecting a great turnout this year,” said Parks and Recreation Manager Michael Marshall.

Fifteen of the best local wineries within the Verde Valley will be in attendance, pouring their newest releases by the glass, bottle and case.

Wine tasting tickets (for attendees 21+) are available for $20 in advance by visiting www.verdevalleywine.

org or camp-verde-pecan-and-wine-festivaltickets-479518782587. Tickets will also be available at the door for $25 per person. Both include a commemorative glass provided by the Arizona Office of Tourism and six wine tasting tickets. Additional wine tasting tickets will be available for purchase

at the event.

The festival runs 11 a.m. to 7 p.m., Saturday, March 18 and 11 a.m. to 4 p.m., Sunday, March 19 in downtown Camp Verde (75 E. Hollamon Street).


For more information, visit or

Tim Daly, pictured here with Sedona International Film Festival Executive Director Patrick Schweiss, is known for his work in both sitcoms and dramatic roles. He says comedy is much harder. “If you have a joke and you know it’s funny, but don’t get the laugh, it drives you crazy. It keeps you up at night!” Photo by Bonnie Stevens

Amy Smart [Just Friends, The Butterfly Effect and Rat Race] attended the screening of their film “Rally Caps.”

Actor Tim Daly came to Sedona for his short film, “All Through the Night.” Known for his role as Joe Hackett on the NBC sitcom “Wings” and Henry McCord, husband of U.S. Secretary of State Elizabeth McCord, played by Tea Leoni on the CBS drama “Madam Secretary.”

“Filmmaking is the most collaborative art there is,” he said. “Hundreds of people need to do their job well so you can do your job well.”


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Is it Neuropathy or Poor Circulation?

Neuropathy is a condition that involves damage to the peripheral nerves: the nerves in your hands and feet. Symptoms include muscle cramping, difficulty walking, burning, tingling, numbness and pain in the legs or feet. In many cases, it’s caused by diabetes, but poor circulation can also cause these symptoms or make them worse.

Poor circulation, or PAD (peripheral artery disease), is caused by the buildup of fatty material inside the arteries, which hardens into plaque. When this occurs, it limits the amount of blood that passes through the arteries. “If an artery is blocked, oxygen and nutrients can’t get to your nerves and muscles, causing them to cry out for help,” said Dr. Diana Perry, of CIC Foot & Ankle in Flagstaff. “Cramping, burning or tingling and numbness are telltale signs.”

More than 20 million people in the U.S. have neuropathy, according to the National Institutes of Health (NIH). And the NIH reports that neuropathy is often misdiagnosed because of its complex range of symptoms. It is believed that the number of those with PAD is also between 19 and 21 million. But these numbers may be much bigger, because everyone with symptoms

is not tested.

“Patients will come in with some pain and difficulty walking a normal distance, which they write off as getting older, so they ignore the symptoms,” said Perry. “When you ignore the signals your body sends you, it just lets the condition get worse.”

PAD is a leading cause of death in the United States. But, when diagnosed in time, it can often be treated before it becomes life-threatening. Those who have PAD are at a much higher risk of heart problems and death from heart attack or stroke.

Amputations are also a risk because of sores that are not able to heal. “If enough blood isn’t getting to your legs and feet, that sore isn’t getting the oxygen and nutrition it needs to heal,” explained Perry. “This worries me because if it’s not treated, a chronic wound can lead to an amputation or even death. If you have an amputation because of a non-healing wound, your risk of dying within five years is higher than if you had some cancer.”

Early diagnosis and treatment can help. “It’s all about finding out what’s causing the problem,” said Perry. “Checking circulation is critical. If blood flow is compromised, that’s something that can be treated.”

Specialists are able to treat PAD with

a minimally invasive procedure in an office setting. Using X-ray imaging, Dr. Joel Rainwater, an interventional radiologist at Comprehensive Integrated Care, is able to go into the bloodstream through a tiny nick in the skin to see if there is any plaque buildup. “Using image guidance and a catheter, that’s a thin flexible tube that travels through the bloodstream, we’re able to see if there is a blockage and then remove it with special instruments,” explained Dr. Rainwater. “Once the plaque is

removed, blood flow improves.”

“The sooner we identify the condition, the better our chances are to keep it from getting worse,” said Perry. If you’re just realizing that you may be suffering from neuropathy or poor circulation, make an appointment to see a doctor. Or, if you’re not finding relief from medication or treatment, a second opinion may be helpful to determine the cause of the tingling,

cramping, pain or numbness in your feet. Getting the proper diagnosis is the first step to getting better. FBN

22 Flagstaff Business News // MARCH 2023
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Using VR in Tinnitus Management

The second most frequent request I receive from patients, after improved hearing, is to make their tinnitus go away. While tinnitus is not dangerous, it can certainly diminish sufferers’ quality of life. Unfortunately, there is no known cure for tinnitus. Instead, the focus is on mitigating the impact on daily life. Studies show that amplification, sound therapy, dietary modifications and cognitive behavioral therapy (CBT) are all effective forms of tinnitus management. But are there any new tools to add to the arsenal?

Perhaps! Researchers are beginning to explore the use of virtual reality (VR) in helping tinnitus patients, and the initial results are promising.


Sound therapy refers to the practice

of having tinnitus patients listen to relaxing sounds to lessen the perceived annoyance caused by the tinnitus. Common stimuli can include white noise and nature sounds, such as waves. They are often presented through hearing aids. The stimulus sound masks the tinnitus; the brain focuses on the stimuli, rather than the bothersome tinnitus. It’s similar to putting on your headphones while trying to complete an assignment so you are not distracted by the noises around you. Sound therapy also promotes relaxation, which has been shown to reduce the perceived loudness of tinnitus.

Recently, researchers have looked to fractal tones for use in sound therapy. Fractal tones sound like wind chimes or singing bowls, which most people find inherently relaxing. However, their real benefit is their unpredictability. Because they do not follow a predictable

pattern, the listener listens more passively, which promotes a more relaxed emotional state. Studies have shown that fractal tones can be as or more effective than other types of sound.


When hearing the words virtual reality, most people likely imagine video games or online communities. However, studies have shown it to be useful in the medical field as well. It can be used to help manage acute and chronic pain. It can also help with mental health conditions such as anxiety. Scientists believe the therapeutic benefit stems from VR’s effect on our limbic system, which helps to control emotional states and reactions. Since the limbic system is believed to be involved in our perception of tinnitus, VR offers an intriguing pathway to relief. Indeed, one study showed VR to be as effective as CBT in addressing tinnitus.


So, sound therapy and virtual reality have both proven themselves viable options for managing tinnitus. But what happens if the two are combined? Is the benefit even greater? Fortunately, we have an answer. A. K. Deshpande, et al. (2022) performed an experiment to explore this exact hypothesis.

The authors gathered 20 adult participants with tinnitus in one or both ears. They excluded those with head, neck or spinal injuries, or those who already had a tinnitus masker active in their hearing aids. They then had the participants undergo two treatment paradigms. One involved a session using a commercially available sound therapy in isolation. The second involved those same participants undergoing the sound therapy in conjunction with VR. The VR involved wearing goggles which presented different nature scenes. Each session was performed one week apart, with the order of the sessions (VR first or second) being randomized.

After each session, the effects of the therapies were determined using three self-assessments. However, for our purposes, we will focus on two: tinnitus loudness and Tinnitus Functional Index (TFI). Tinnitus loudness is the perceived intensity of the tinnitus. The TFI measures the perceived negative impact of the tinnitus on the person’s daily life. Both paradigms (sound therapy only and sound therapy with VR) were shown to help lower both the tinnitus loudness and TFI scores. However, there was a statistically significant difference between the

two, which favored the inclusion of VR. In other words, the authors showed that combining the two therapies did make them more effective.

These results are obviously quite exciting. Audiologists have a possible new tool in the fight against tinnitus! However, anticipation must be tempered. As the authors discuss, their experiment did not study the long-term effects and efficacy of their treatment. Also, the setup was entirely experimental and designed solely for the study. There is no commercially available, self-contained device that you can buy to replicate this specific treatment. But such significant results in early experiments are encouraging. Contact your local audiologist to discuss currently available treatments and keep an eye on the horizon. FBN

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at Dr. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 23
Recently, researchers have looked to fractal tones for use in sound therapy. Fractal tones sound like wind chimes or singing bowls, which most people find inherently relaxing. However, their real benefit is their unpredictability.

Get Moving: Exercise is Essential in Recovery

When someone first enters into recovery, it can be tough to get motivated. When most of your life revolves around alcohol and not taking care of your body, it can be extremely difficult to break that cycle. Addiction gets us comfortable in an unhealthy cycle of sitting around abusing substances and not moving our bodies. Someone in recovery may have no idea how close they are to feeling better if they just started to get out and move.

The start of recovery is difficult. Sobriety seems like an overwhelming task and it can be easy to not exercise for weeks or months and continue to feel stuck. However, if you find a way to get out there and move, you are already putting yourself on a good path to a healthy and sober mind and body.

The most important thing about starting to exercise in recovery is ensuring you are comfortable. You don’t need to dive head-first into high-intensity workouts. You or the people you love just need a little nudge to get out and get moving. You don’t have to compare yourself to other people in recovery, you just need to work with someone to help you find a starting exercise point that you can build from.

Go at whatever pace you are comfortable with. It is better to go slow and exercise instead of going all out and sustaining an injury that will once again put you in a lethargic position conducive to drug and alcohol abuse. The whole point is to start getting your body and mind right to help you sustain sobriety.

Sobriety is overwhelming. You are in this newly sober life and it will throw you stressful events and moments of boredom, to which, in normal circumstances, your brain would tell you to numb yourself. At the start of your journey, these feelings are frequent and exercise keeps your mind active, which is helpful during your first year of sobriety.

Just tell yourself that you are going to go outside and exercise. It doesn’t matter how long. Establishing an exercise routine in recovery is a little step that builds into a big step, which builds up to big changes.

Continuing to find the time to exercise in recovery will lower your stress levels, help you sleep better, improve your mood, increase your energy and help prevent cravings. All of these things together help prevent relapse by showing someone in recovery that they can, in fact, feel good sober.

Getting out and exercising is one

of the best ways to start and maintain sobriety in recovery. It shows a newly sober person an activity that they can complete that makes them feel good and is a tiny first step in finding fulfillment without drugs and alcohol. FBN  Roy DuPrez, M.Ed. is the CEO and founder of Back2Basics Outdoor Adventure Recov-

ery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men recover from addiction to drugs and alcohol.

Back2Basics is an adventure recovery program, up to six months, for young adult males ages 18-30 with substance abuse is-

sues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit, call 928-814-2220 or email

24 Flagstaff Business News // MARCH 2023
Stephen F. Lex, M.D. | Jack Quigley, M.D. Adam K. Boettcher, M.D. | Brian Cripe, M.D. (928) 774-2300 | (800) 962-1390 1020 N. San Francisco Street | Flagstaff, AZ 86001 Facelift, Browlift, Cosmetic Eyelid Surgery, IPL Photofacials, Laser Skin Rejuvenation, Microneedling, SkinCeuticals Skin Care, BOTOX, Juvederm, Restylane and Voluma Injections COMPLIMENTARY facial rejuvenation CONSULTATIONS
Back2Basics incorporates hiking into treatment plans in places like Sedona’s Red Rock Country. Courtesy photo
@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 25 COOL CAREERS. COOL PEOPLE. COOL MOUNTAINS. We are seeking Police Emergency Communications Specialists to join Team Flagstaff. In exchange for your knowledge and experience, we offer a full benefits package, vacation package, state retirement, work-life balance, and a great workplace culture. Police Emergency Communications Specialist $23.16 - $28.95 Hourly Good Business Requires Good People. SPONSORED BY FLAGSTAFFCITYCAREERS.COM Workforce recruitment in this special section is made possible for Flagstaff businesses at a 50% reduced rate as a result of a City of Flagstaff sponsorship. Please contact FBN: or 602-909-3910 for more information. COOL CAREERS. COOL PEOPLE. COOL MOUNTAINS. We are seeking a skilled Grants and Contracts Manager to join Team Flagstaff. In exchange for your knowledge and experience, we offer a full benefits package, vacation package, state retirement, work-life balance, and a great workplace culture. $64,355.20 - $80,454.40 Annually Grants and Contracts Manager COOL CAREERS. COOL PEOPLE. COOL MOUNTAINS. We are seeking a skilled Classification and Compensation Program Manager to join Team Flagstaff. In exchange for your knowledge and experience, we offer a full benefits package, vacation package, state retirement, work-life balance, and a great workplace culture. $69,180.80 - $77,480.00 Annually Classification & Compensation Program Manager Receive 50% Off your hiring ad as a courtesy sponsorship with the City of Flagstaff Submityour application today! Northern Arizona Healthcare has various open positions. You can view our current openings and apply for positions that interest you here: WE ARE HIRING! Cracker Barrel is hiring for various full and part-time local positions. To apply go to careers WE ARE HIRING! See our full list of jobs Flagstaff Business News is seeking a Media Account Executive. Remote position | Flexible schedule Untapped commission potential Prior media experience is preferred, but willing to train the right candidate Retirees and college students encouraged to apply Contact Amy Bix at or 602-909-3910 Come join our team! ECoNA is hiring for the following position: Social Media Specialist Submit your resume to or call 928-707-7528

Chino Valley Animal Shelter Depends on Volunteers

Thirty-two volunteers keep the Chino Valley Animal Shelter (CVAS) going.

Deborah Korell, animal shelter adoption specialist at CVAS, said they utilize volunteers for help with all aspects of cleaning, including disinfecting kennels, doing dishes and doing laundry. “We also have volunteers who like to walk the dogs and get them out for fresh air. When we go to adoption events, such as Woofstock and Dogtoberfest, volunteers help with setting up and tearing down, dog handling and manning the shelter’s booth.”

Having the volunteers is crucial, she says, because the shelter has a very small staff – only two full-time animal control officers, one full-time adoption specialist and one part-time adoption specialist.

“Volunteers are important for the smooth operation of the shelter,” she said “By having volunteers who are willing to clean, this frees up time for the employees to get important office work done. Shelter staff can also focus on scheduling meet-and-greets to get animals adopted more quickly. Volunteers are vital in helping to socialize our animals and provide them with the exercise and enrichment they need.”

Thirteen of the volunteers are regulars and come in on certain days each week to help out in different areas.

The CVAS is run through the Chino Valley Police Department, so potential volunteers need to fill out a volunteer application, which then gets sent to the PD for a background check. If all comes back clean, lead volunteer, Pam, will schedule a time for an orientation with the new volunteers. Orientation takes about an hour and covers safety rules and dog handling at the shelter.

Korell said the shelter is looking for two more dedicated volunteers who are willing to come in weekly on Friday and Saturday mornings to help clean the shelter. “These volunteers need to be self-motivated and pay attentive to detail. We can also use more volunteers for walking dogs. We currently have only a few who can make it in on a regular basis for walking,” she said.

After orientation, volunteers receive more training from seasoned volunteers or staff.

Korell, who has been at the shelter for eight-and-a-half years, said the best part about CVAS is the animals, staff and volunteers. “We have an amazing group of talented, hardworking people who help make our shelter everything it is.”

She has seen many changes, including a new office building, the updating of their play yards from decomposed granite to artificial turf, new front kennel doors and new cat kennels. “A very generous donor left money with which we were able to purchase our shelter van to transport pets to and from vet appointments and adoption events.”

CVAS is a small no-kill shelter. It can only house 12 dogs at a time. Currently, it has nine dogs and two cats. Eight of the dogs are available for adoption.

Adoption fees range from $150 to $200, depending on the age of the dog. Cat and kitten adoptions range from $50 to $115. FBN

26 Flagstaff Business News // MARCH 2023
Adoption Specialists Beckah Segien and Debra Korell work with Animal Control Officers Mary Forsman and McKenna Popp. Muffin, an Alaskan malamute, is available for adoption. Photo by Stan Bindell

Mountain Modern Commands More Money

Design trends come and go and just like fashion, they evolve and change over time. What can be so much fun about watching the evolution of style is to see what takes off and makes a mark versus what pops up and then quickly fades away. Anyone who visits Arizona and doesn’t know our area very well will soon learn that the style of architecture and interior design for the trifecta is very diverse – the trifecta consisting of Scottsdale, Sedona and Flagstaff.

Let’s take a look at three of the highest priced homes sold thus far this year in each of these markets to explore the similarities and differences in design. Starting at the top of the list is a massive home with 10,600 square feet of space under one roof consisting of nine bedrooms and six bathrooms on a 1.89-acre estate in Silverleaf in Scottsdale, built in 2012. The architecture is described as Mediterranean and the compound includes a home theater and golf simulator plus a zero-edge pool. This palatial property sold for a whopping $9.9 million, which is $934 per square foot.

In Flagstaff, the highest priced

home sold thus far this year is a mountain modern masterpiece. This home is 4,512 square feet and features four bedrooms and four bathrooms on a half-acre in Pine Canyon, built in 2020. The open floor plan blends kitchen, dining and living room into one space and includes the extensive use of reclaimed wood, steel beams together with metal and glass finishes. This contemporary property sold for $5.165 million, which is a whopping $1,145 per square foot.

Third place on our list is a Santa Fe-style home in Sedona, an entertainer’s dream built in 2002 with four bedrooms and four bathrooms consisting of 5,380 square feet. This one-of-a-kind luxury resort estate has panoramic views of Cathedral Rock and Seven Warriors, is perched on 2.29 acres and features a luxury horse facility, five fireplaces and oasis pool. This Southwest property sold for $4 million, which is $743 per square foot.

Each of these three homes were built approximately 10 years apart and in distinctly different areas of Arizona with diverse climates, unique vegetation and views. One could make the argument that the newest home sold

for the greatest price per square foot simply because it is new construction. However, this would completely discount the theory that discerning buyers are willing to pay a premium for a more modern aesthetic. On the other hand, it could be argued that the greatest amount spent for opulent luxury maintains that the old-world European style is timeless and fetches a greater price even two decades after completion.

Consumers vote with their cash and while there are many points of view on this particular subject, it appears that the mountain modern style commands more money per square foot. Only time will tell if this design trend is one for the ages or if it will fade over time. If it were your millions, how would you vote? FBN

Lori Anna Harrison is a Flagstaff native and 19-year real estate veteran commencing post graduate school with Shea Homes. Lori is a full-time licensed REALTOR with Zion Realty, LLC. Call her today at 928396-5851 or text 602-524-5674, email and visit

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 27
Pine Canyon in Flagstaff


Commercial Real Estate Realty Executives of Flagstaff

Community Event Flagstaff Rodeo

Computer Services Company Flag IT

Concierge Doctor Dr. Nicholaus B. Martin

Convenience Store Maverik

Cosmetic Dentistry Flagstaff Downtown Dental

Credit Union OneAZ Credit Union

Custom Home Builder T3 Construction

Custom Meats Proper Meats + Provisions

Dental Services Hallberg Family Dentistry

Dentist/Orthodontist Northern Arizona Orthodontics

Dermatology Services Northern Arizona Dermatology Center

Digital/E-commerce Flagstaff E-Commerce Developers

Document Destruction Company Elevated Shredding

Dog Groomer Dorothy's K9 Grooming

Door Company Loren Vickers Overhead Door

Dry Cleaning Service Ogden's Cleaners

Electrical Contractor Darren Lance Electric

Endoscopy & Surgery Center Surgery Center at Flagstaff Bone & Joint

Engineering Services Hubbard Merrell Engineering

Event Management Peak Events

Event Rental Services Total Rental

Exercise Facility Flagstaff Athletic Club

Eye Care Center Eye Care Associates

Family Medical Practice NACA

Fast Food Chick-fil-A

Financial/Investment Service Benefit & Financial Strategies LLC

Flooring Company Flagstaff Wholesale Flooring

Florist Sutcliffe Floral

Foot/Ankle Care Flagstaff Foot Doctors: Anthony Rosales DPM

Forestry Management The National Forest Service

Furniture Store The Barn Bros

Garden Center Warner's Nursery and Landscaping

General Contractor Loven Contracting

Golf Course Continental Country Club

Gun Sales/Accessories Timberline Firearms & Training

28 Flagstaff Business News // MARCH 2023 WHO’S THE BEST OF THE BEST? CONGRATULATIONS TO YOUR WINNERS! Category Winner Accounting Firm Absolute Tax & Financial Solutions Acupuncture Straight Bamboo Acupuncture Clinic Addiction Recovery Back2Basics Outdoor Adventure Recovery Advertising Agency Mountain Mojo Group Animal Rescue Group  Coconino Humane Association Animal Shelter High Country Humane Antique Store Fourth Street Vintage Apartments Trailside Apartments Archery Shop Bull Basin Archery Architectural Firm Architectural Design Studio Assisted Living Facility The Bluffs of Flagstaff Attraction Arizona Snowbowl Auto Body Repair Max's Body Shop & Collision Center Auto Glass Inspectors Auto Appearance Auto Maintenance & Repair Company Auto Rehab Automobile Dealership Findlay Toyota Bank (Not A Credit Union) Alliance Bank Bar/Drinking Establishment Majestic Marketplace Bath/Kitchen Renovations Kitchen Tune-Up Battery Store Batteries Plus Bulbs Bicycle Shop Absolute Bikes Bioscience TGen North Brewery Mother Road Brewing Company Building Center HomCo Lumber & Hardware Business Meeting/Conference Little America Hotel Business School NAU Butchering Services/Game Processing Casey's Processing Car Wash Clean Freak Cardiology Center Peak Heart & Vascular Carpet Cleaning Carpet Magic Cleaning Services Casino Twin Arrows Navajo Casino Resort Catering Simply Delicious Catering Chiropractic Care Munderloh Integrated Medical Clothing Boutique Rainbows End Boutique Coffee Shop White Dove Coffee Commercial Contractor Loven Contracting Commercial Landscaping Company Agassiz Landscape Group Category Winner Commercial Property Developer Loven

Category Winner

Hair Salon Headlines 2000 Hair Studio

Hardware Store HomCo Lumber & Hardware

Health Care Insurance Provider UnitedHealthcare

Health Food Store Natural Grocers

Hearing/Auditory Center Trinity Hearing Center

Holistic Veterinarian Midtown Animal Clinic

Home Builder Capstone Homes

Home Health Care Provider Comfort Keepers

Home Refurbishing/Renovations Flagstaff Builders

Hormone Therapy The Vitality Doctor- Dr. Christina Kovalik, NMD, Lac

Hospice Provider Northland Hospice & Palliative Care

Hospital Flagstaff Medical Center

Hotel/Lodging Little America Hotel

House Cleaning Merry Maids of Flagstaff

Hunting/Camping Sportsman's Warehouse

HVAC Contractor Intermountain Plumbing & Mechanical

In Home Senior Care Comfort Keepers

Insurance Firm Farmers Insurance-Dan Hakes

Interior Designer Kim Duncan Design

Internet Service Provider Optimum

Janitorial Services Gemini Services

Jeweler Jeff Karl Jewelers

Juice Bar Juice Pub

Law Firm AWD

Live Entertainment Venue

Pepsi Amphitheater

Local College Coconino Community College


W. L. Gore & Associates

Martial Arts School Sacred Mountain Fighting and Healing Arts


Massage Envy

Mattress/Bedding Store Mattress Firm Flagstaff

Medical Devices/Equipment

All-Med Equipment & Supplies Sales

Medical Dispensary Noble Herb


Revival Med Spa

Memory Care Center Highgate Senior Living

Mobile Veterinarian Dr. Folkers

Mortgage Lender Peoples Mortgage Company

Mortuary Norvel Owens Mortuary

Motorcycle/ATV Service GO AZ Motorcycles in Flagstaff

Moving Company

Fireman Movers

Music Store Arizona Music Pro

Nail Salon

Flagstaff Nail Salon

Naturopath Doctor The Vitality Doctor- Dr. Christina Kovalik, NMD, Lac

Non-Profit/Charitable Organization High Country Humane

Office Supplies Staples

Optometrist/Ophthalmologist Flagstaff Eye Care

Orthopedic Center Flagstaff Bone & Joint

Pain Management Services Comprehensive Integrated Care

Painting Company

Major League Painting

Pet Food & Supplies Olsen's Grain

Pet Hotel Kingsmark Kennels

Photographer Jake Bacon

Category Winner

Physical Rehabilitation Services

Proof Physical Therapy and Performance

Place for an Event The Arboretum at Flagstaff

Plant & Garden Nursery Warner's Nursery and Landscaping

Plastic Surgery Center Plastic Surgeons of Northern Arizona

Plumbing Contractor Intermountain Plumbing & Mechanical

Printer International Minute Press

Professional Training - Education CPR Solutions

Promotional products AEC Printing

Propane Orion

Property Management 928 Sales & Rentals

Radio Station KAFF

Radiology Center Northern Arizona Radiology

Residential Contractor JKC Inc. General Contractor

Residential Real Estate Realty Executives of Flagstaff

Restaurant/Fine Dining Josephine's Restaurant

Restoration Services Mammoth Restoration

Retirement Community The Peaks, A Senior Living Community

Roofing Company Master Roofers Flagstaff

Second Hand Store Goodwill

Security Company

Aegis Security Inc

Self Storage Facility Woodland Village Self Storage

Shoe Store Rack Room Shoes

Shooting Range Timberline Firearms & Training

Signage Express Yourself Signs

Ski Store Ski Haus

Sleep Disorder Center Sleep Disorders Center- Flagstaff

Smoke Shop Midtown Smoke and Vape

Smoothie Bar Nekter Juice Bar

Solar Energy Products/Services Rooftop Solar

Spa Sales & Service Summit Spas & Billiards

Specialty T-shirts Flag T Factory

Staffing Firm Performance Staffing

Tax Preparation Absolute Tax

Taxidermy Signature Taxidermy Studio

Telecommunications Company Verizon

Title Company Clear Title Agency of Flagstaff

Top Employer W. L. Gore & Associates

Tour Company All-Star Grand Canyon Tours

Travel Agency Avenues of the World Travel

Upholstery Shop ACE Upholstery

Veterinarian Services Midtown Animal Clinic

Vitamin IV Therapy Center Hydrate IV Bar

Wellness Center Aspen Integrative Medical Center LLC

Western Wear Store Boot Barn

Window Cleaning Service Flagstaff Window Cleaning

Window Treatments Flagstaff Custom Window Treatments

Women's Resale Store Cedar Closet

Yoga Studio YogaSix

Other Dan Duke Body Piercing

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 29

How to Spot Melanoma

Why should you check your moles? This question is always discussed at the dermatologist’s office. The cancer that arises from moles is called melanoma and it is the fifth most common cancer across all age groups that we see in the United States. Unfortunately, the rates of melanoma are continuing to increase and have doubled since 1988. While many other cancers can only be seen with special imaging like CT scans and require bloodwork for diagnosis, melanoma is usually seen with a naked eye and thus is subject to early detection. If diagnosed early, melanoma has an excellent prognosis and is typically treated

with a surgical excision under local anesthesia. While we do have a number of excellent therapies available for later stages of melanoma, unfortunately, they are not always effective and 7,650 people still have died from melanoma in the United States in 2022.


Typically, people with light-colored skin and light-colored hair (red or blonde) are at the highest risk for melanoma. People with darker skin complexion can still develop melanoma and many times it occurs on acral surfaces such as palms and feet. Newly diagnosed cases of melanoma are higher in women than in men before age 50. However, by age 65, the mela-

Newly diagnosed cases of melanoma are higher in women than in men before age 50. However, by age 65, the melanoma incidence rates double in men, who are also more likely to die from this disease. While in some individuals there could be genetic predisposition to melanoma, the majority of these skin cancers are caused by ultraviolet radiation from the sun or tanning beds.

A is for Asymmetry: One half of the spot is unlike the other half. B is for Border: The spot has an irregular, scalloped, or poorly defined border. C is for Color: The spot has varying colors from one area to the next, such as shades of tan, brown or black, or areas of white, red or blue. D is for Diameter: While melanomas are usually greater than 6 millimeters, or about the size of a pencil eraser, when diagnosed, they can be smaller. E is for Evolving: The spot looks different from the rest or is changing in size, shape

noma incidence rates double in men, who are also more likely to die from this disease. While in some individuals there could be genetic predisposition to melanoma, the majority of these skin cancers are caused by ultraviolet radiation from the sun or tanning beds. Statistically, we know that someone who has experienced five or more blistering

Bonnie Stevens' Communication Station is delivering a refreshing, engaging and inspirational vodcast (video podcast) that features Northern Arizona businesses, outdoor adventure and leadership tips twice a month. Zonie Living is sponsored in part by Flagstaff Business News Go to

sunburns between ages 15-20 years old has an increased risk of developing melanoma by 80%. Similarly, tanning bed use increases the risk of melanoma development by age 50.


You should regularly examine your entire body, including scalp and hidden

areas such as groin, buttocks, palms, soles and between the toes for changing moles. As noted in the photos below, dermatologists follow ABCDE rule, which outlines the warning signs of melanoma.


30 Flagstaff Business News // MARCH 2023
Watch Your Business News!
From from American Academy of Dermatology //
or color.
// Continued on page 35 Plumbing, radiant in- oor heating systems, forced air heating and air conditioning for new construction, remodels and 24 hour service. 6993 N. Columbine Flagsta , AZ 86004 Tel (928) 526-7006/ (928) 526-6231 Fax (928) 527-3727 Service at a Higher Elevation

Exploring the Benefits of Acupuncture for Overall Health

Acupuncture has been used in China for thousands of years and is still used today in hospitals and clinics there. It was brought to the U.S. in the 70s and has spread across the country as alternative therapy for various health aliments from pain, immune system boosting, fertility, hot flashes, stress, depression and anxiety, allergies and more. There are different techniques and philosophies associated with acupuncture such as Japanese, Korean or Traditional Chinese medicine techniques. All have common acupuncture meridians and point prescriptions that are used when assessing the patient’s symptoms, tongue and pulse presentation.

Acupuncture meridians are energy channels in the body that can become blocked or congested, resulting in energetic imbalances in the body, resulting in symptoms. Placing hair-thin acupuncture needles in specific points in the body, scalp and ears promotes the release of natural endorphins and works at the hypothalamus pituitary axis to balance hormones, promote blood flow, reduce pain and improve mobility and function.

Here are common questions I hear about acupuncture:


N No. Some points may be more tender or more sensitive than others and some practitioners like to stimulate the points to move the Qi (energy), which may be uncomfortable for some. Generally, the tips of the needles are rounded, meant to part the skin, not puncture it. With a gentle approach, the experience can be quite relaxing.


N After assessing the patient’s symptoms, tongue and pulse presentation, certain point combinations are chosen to help balance the imbalances in the body. Inserting the needle in the point stimulates the flow of Qi energy to move through the channels/ meridians, having a balancing effect and releasing the natural endorphins to make you feel better.


N Acupuncture can treat anything and everything:

N Pain: Lower back pain, knee pain, neck pain, headaches, muscle pain, bone pain, arthritis.

N Hormone imbalances and emotions: PMS, irregular cycles, fertility, perimenopause, menopause hot flashes, night sweats, insomnia and

andropause symptoms (male menopause), fatigue, weight challenges, low libido, low mood, anxiety, stress, tension, depression, low motivation, not feeling like yourself.

N Immune system and allergies: Seasonal or year-round allergies, cough, asthma, sinus congestion, frequent colds and flu.

N Digestive issues: acid reflux, nausea, gas/bloating, constipation, irregular stools.

N Stress: anxiety, palpitations, insomnia, mind fog, back and neck tension.

N Skin issues: rashes, eczema, psoriasis, acne and wrinkle prevention.

N Who Can Benefit?

N People of any age and stage of life can benefit. Acupuncture can be done on newborns, infants, children, teenagers, adults and the elderly. It can also be done on dogs, cats and horses.


N The nice thing about acupuncture is that it is very complementary with conventional and natural medicine modalities such as chiropractic, massage, physical therapy, homeopathy and energy work. I often combine cupping (the use of glass cups to

break up stagnation and fascial tissue), moxibustion (a Chinese herb we use to warm the acupuncture points) herbal treatments, red light therapy, far infrared heat, naturopathic medicine and aesthetic treatments to balance the whole person. Acupuncture not only treats the symptoms but evaluates and treats the root cause of any imbalance by treating it naturally without harm. The desired result is focusing on optimizing health outcomes naturally while striving to do what is best for promoting balance and optimal health in patients.


N During the session, you should feel relaxed and calm. People respond differently to the session. Usually, it makes you nice and relaxed, or you could feel energized. Some people may also have emotional releases as the energy becomes less blocked. If you had pain, it should be reduced. You should feel looser and have a better range of motion. The effects of the treatment usually last two days to one week. Often, a series of acupuncture may be necessary to balance what is out of balance.


N People respond differently to acupuncture. Some may need just one or two sessions, others may require several sessions to get full relief from symptoms. It is often like peeling the layers away, like an onion. It can take time to balance things that have been out of balance for some time. For acute conditions, usually one to two treatments per week may be necessary to get relief. For chronic issues, it may take six to 12 sessions or more. Once patients are feeling better, they often come in for acupuncture tune-ups when they need it. Some come weekly, two times per month or one time per month for maintenance. It is essential to develop a treatment plan that focuses on health outcomes that are lasting. FBN

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit or call 928-863-6086.

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 31 Join our Newsletter! Subscribe to the Flagstaff Business News monthly e-Newsletter to receive highlights on the latest developments in business, education and health care Go to to subscribe today! Headlines 2000 Hair Studio • CDC Compliant hair studio • Over 16 years Flagstaff experience • Men’s specialty cuts • Curl/cut/color • Specialty events Call me to get your hair love: 928.600.3142 Located at 113 East Aspen Ave. Flagstaff, AZ 86001 By

Hardening Your Home

We tend to think of our home as our castle or our safe space. We should all be fortunate enough to feel safe in our homes. While it may “feel” safe, there are several steps you can take to improve its safety.

Hardening is defined as “to make or become tougher and more clearly defined.” We should all consider a little hardening for our castles.

The first step is the most important and it’s free! You need to develop a plan of action for the possible situations you might face. Have you thought through exactly what you (and your family members) would do

if someone were attempting to kick in your front door? What about the sound of breaking glass at 2 a.m.? In high-stress emergency situations like this, the results will be better if you have a pre-defined plan of action. Your plan needs to include who will be calling 911 and exactly what you’ll be telling them. Where will you and members of your family gather? Will you or someone else arm themselves and if so, at what point will you actually use the firearm? Plans should extend beyond the homefront to places you work and recreate and inside your vehicle. Being prepared with a plan is key to your safety. A recent graduate of our CCW Class was startled awake by his alarm in

the middle of the night. He did as he was taught, armed himself, took up a defensive position in his bedroom and called 911. The 911 dispatcher told him to disarm and go check the doors. Is that good advice that you would take?

There are many simple things you can do that will make your home unattractive to those who may otherwise want to do you harm. The easiest include:

Actually using the alarm system you have installed. Nearly 70% of homeowners with alarms report not routinely arming them at night or when they are gone. Whether you have an alarm or not, make sure you have a sign clearly visible that shows

you do!

Having motion-sensing exterior lighting. This serves as both a deterrent to someone approaching your home and to alert you that there is someone out there.

Adopting a dog. When surveyed, imprisoned burglars cited dogs as a significant deterrent when choosing a home to victimize.

Using a quick access handgun vault to safely store your personal defense firearm that allows you to gain access to it when needed.

If you’re going to be away from your home, make sure it still appears occupied. Unplowed driveways and stacks of newspapers suggest that your home is an easy target for a

burglar. You don’t have to have the most secure home on the street, but you don’t want to be the least secure either.

As the song goes, “the times, they are a-changin’” and we need to change with them. By taking some time to think through some plans and sharing them with your family, you’ll reduce your chances of becoming a victim. FBN

Rob Wilson is the owner, with his wife, Elise, of Timberline Firearms & Training in Flagstaff. They offer a full line of firearms, accessories, safes and ammunition along with Liberty Safes. For more information, visit

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for the home: • Voice-activated assistants - Such as Amazon’s Alexa and Google Assistant built in to systems • Smart Appliances - Allow owners to monitor energy consumption and operation via smartphones • Virtual and augmented reality - allows full immersive virtual touring of homes • Home automation and control systems - allows control of heating, cooling, lighting and security • Energy efficient technologies - From super-insulated homes to solar, lighting and thermostats REAL ESTATE TIP OF THE MONTH WITH GARY NELSON
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emerging trends

Red Rock High School Students Win Big at Casino Night

Awhole lot of rocking and rolling fun took place at the 9th annual Red Rock High School Scorpion Booster Club Casino Night held at the Sedona Performing Arts Center, where participants gathered for an evening of wine, beer, food, entertainment and casino games.

“We raised $30,000 for the Sedona Red Rock High School (SRRHS) Scorpion Booster Club to support extracurricular programs and educational enhancements for the school,” said Scorpion Booster Club President Heather Hermen.

Casino Night is the primary funding source for the booster club and is supported by numerous Sedona businesses.

With more than 100 attendees, wine was served from Page Springs Cellars, beer from Oak Creek Brewery and entertainment by Alex Ogburn and Magic by Robbie. In addition to casino games were a silent auction and raffle tickets for a train ride in Williams and getaway to a dude ranch in Wickenburg.

The games were provided by Arizona Casino Nights and included

blackjack, roulette, craps and Texas hold ‘em.

“Everyone enjoyed an evening of

fun while supporting Sedona’s 6th to 12th grade students. We can’t wait to do it all over again in 2024,” said

helped put on pop-up events in Chino Valley that involve other local, small businesses.

“I think my business is right for Chino Valley, simply because there’s not a business like mine here,” she said. “I think a nice fitting shirt and some jewelry goes a long way. I try my best to make the women that come in feel beautiful and not feel judged for wanting to feel nice about themselves.”

Rank Hose Co. is on Instagram, Facebook and TikTok. She also has a VIP Facebook group where she posts exclusive sales and deals.

Most Rank Horse clothing is for women, but her graphic tees are unisex. She also has some accessories like hats and koozies that can be geared more toward men.

“I truly appreciate everyone who has come in to check my business out, shared or commented on my posts, or bought something. Even the smallest gesture goes a long way for small business owners. I really try to give my customers a pleasant experience and build a relationship with them. You won’t usually find that at big box stores. I encourage everyone reading this to go stop in at a small business. You never know what you may find or the relationship you will build.” FBN

Tip of the Month:

The book, “Media Darling,” also addresses “the inner game of media.” McCall says the outer game involves coming up with ideas for interviews, pitching the media and the actual interview itself. The “inner game” she says is what you are doing before you even go out there. “It’s what you are telling yourself.”

As a coach, McCall uses her skills as a licensed Business Master Practitioner of Neuro-Linguistic Programming (NLP) and as a licensed Advanced Hypnotic Practitioner to address clients’ inner game.

“Are you saying things to yourself like, ‘I’m not good enough, I’m not smart enough, I’m not educated enough, I’m not young enough, I’m not old enough, I’m not experienced enough?’ People have all kinds of things going on inside. If you say you

want to do something such as, ‘I want to get out there and do a podcast,’ and you’re not doing anything to actively do it, that tells you there’s something going on in the inner game. There’s something in the way. It could be you’re scared. If you go in and can figure that out, then moving into the outer game is so much easier.” FBN

McCall can be reached through her website, Her book, “Media Darling: How to Shine Through Every Interview,” is a step-by-step guide and is available on Amazon.

For more, watch McCall’s interview on Zonie Living, “Gain Visibility, Become a Media Darling, Hear Tips from Publicist Joanne McCall, at shows/bonnie-stevens.

McCall says her “secret sauce” is helping clients enjoy the process of developing their own media empire while helping them capture media attention and deliver compelling interviews. Courtesy photo

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 33
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RANK HORSE BOUTIQUE continued from page 15 MEDIA DARLING continued from page 14 Hermen. FBN Next year’s Casino Night is scheduled for Saturday, Feb. 10, 2024. Casino Night Chair Melissa Schrader and Scorpion Booster Club President Heather Hermen say Casino Night is the biggest fundraiser for extracurricular activities associated with Sedona Red Rock High School. Photos by V. Ronnie Tierney, Fresh Focuses Photography The event was supported by more than 100 attendees and dozens of businesses.

going,” she continued. “We strive to create a space where people feel safe to share their ideas, take risks, collaborate and be constructive.”

Other obstacles to doing business on Native land include the difficulty obtaining capital because of a lack of local banks, scarcity of investment in entrepreneurship, as well as an absence of credit and collateral to prove eligibility.

In addition, starting a business is hampered by inconsistent internet access, as well as the hardships associated with not having a physical mailing address, which makes it harder to get packages delivered, to get an employment identification

number or to market a business on Google Maps.

“There is so much work to be done to untangle the federal and tribal policies that have made the Navajo Nation one of the most difficult places in the world to start and grow a business,” Fleming said.

She believes the wealth gap is very visible to those who have visited Native lands. “Anyone who’s driven from Flagstaff to Monument Valley, Canyon de Chelly or Lake Powell has driven across the Navajo or Hopi nations,” Fleming said. “You may have wondered why it is that lodging and food options are so limited on the reservation, why mom and pop shops

“We knew there were challenges on the reservation but even we were astounded by what we learned,” Fleming said. “Registering a business takes seven times longer on average and is two to three times more expensive. Accessing land requires four times as many procedures, takes six times longer and is also significantly more expensive. Similarly, acquiring electricity is six times longer on the reservation versus off the reservation, and resolving a commercial dispute takes upwards of two years.”

don’t appear to exist, or why so many of our artisans and craftsmen are selling out of the backs of their trucks or on a roadside stand instead of a retail shop. The Navajo Nation is a major tourism thoroughfare, but you would never know it based on the number of visible businesses we have.”

To better understand the situtation, Change Labs conducted a study in 2020 to compare how easy it is to start a business in Tuba City (population of about 8,000), versus starting a business in Cortez, Colorado, which has a similar number of people.

“We knew there were challenges on the reservation but even we were astounded by what we learned,” Fleming said. “Registering a business takes seven times longer on average and is two to three times more expensive. Accessing land requires four times as many procedures, takes six times longer and is also significantly more expensive. Similarly, acquiring electricity is six times longer on the reservation versus off the reservation, and resolving a commercial dispute takes upwards of two years.”

The grants provided by Common Future are expected to greatly aid organizations in their efforts to close the wealth gap by easing obstacles to growing businesses. Because they are marked as “unrestricted,” participants can use the grants as they see fit and Common Future does not have

any requirements on the allocation of these funds.

According to the Common Future timeline, distribution of grants will be in two installments of $25,000 each, one already distributed in December 2022, and one at the end of the program in April 2023.

In addition to Arizona, other states where recipient organizations reside include Georgia, New York, Nevada, Massachusetts, California, Florida and North Carolina. Some of the communities identified include low-wage earning single mothers in East Point, Georgia; Native women on Southern Paiute land in Las Vagas needing workforce training and skills; and help for underserved smallholder farmers of color in the Los Angeles area to have access to climate-smart innovation and the carbon credit market.

Participants in the accelerator program will have a time commitment of four to six hours a week for the intensive part of the program, which ends April 27. They will be required to host weekly workshops, cohort check-ins and bi-weekly one-on-one meetings. In addition, there will be office hours offering the opportunity to activate additional support resources. All programming will be remote.

There will be an end-of-program event in the first week of May and

post-porgramming from May 1 through June 29 when Common Future staff will be offering access to additional external and internal resources, such as executive coaching and financial advising for participating organizations.

Partricipants can also learn how to expand their networks, as Common Future has brought many people together with common goals through the years, by creating introductions and forging connections and partnerships.

Personal development will be enhanced through mentorship that builds confidence and leadership skills and broadens horizons by offering new perspectives and approaches.

Change Labs will host a grand opening on May 5, in Tuba City, with a facility offering 1,400 feet of community workspace where the organization will host various workshops for the public, training for business incubator members, regular business coaching appointments and a variety of meetings and events.

“Our new space is outfitted with printers, prototyping materials and other marketing tools to improve a business,” said Fleming. “And we will offer opportunities to participate in our microloan program for business owners.” FBN

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Cindy Payne, but because of the proven therapeutic benefits of dogs.

“National Institutes of Health studies show that even small interactions with dogs cause the human brain to produce oxytocin, the ‘cuddle chemical,’” she said. “Oxytocin increases feelings of relaxation, trust and empathy, while reducing stress and anxiety. Who doesn’t need more of that?”

Since Cancer Support Community

Northern Arizona opened in October 2021, it has fostered a close relationship with Northern Arizona Univer-

MOLES continued from page 30


If you observe a changing mole or a new mole that looks different from the other moles, you should schedule an appointment to see a board-certified dermatologist as soon as possible. Always remember to protect yourself from sunburns by using a good sunscreen and physical sun blockers such as a hat and sun protective clothing.


Kristina Paley, M.D., FAAD, received her medical degree from Cornell University Weill Medical College and her undergraduate degree at Hunter College in New York City. She completed her dermatology residency training and fellowship in cutaneous oncology at the University of Pittsburgh Medical Center.

Prior to joining Northern Arizona Dermatology Center, she spent the past six years in Pittsburgh, where she practiced general surgical and cosmetic surgery. Dr. Paley is board certified by the American Board of Dermatology and is a fellow of the American Academy of Dermatology. While her primary interest is in cutaneous oncology, Dr. Paley is passionate about all aspects of dermatology, including general, surgical and cosmetic dermatology and is dedicated to treating patients of all ages. For more information, contact Northern Arizona Dermatology Center, PC. 1490 N Turquoise Dr, Flagstaff, AZ 86001 928-774-5074

sity. Last year, the two organizations partnered to create Cancer Support Community University, which provides proactive cancer prevention education as well as support services for young adults who have a cancer diagnosis or are supporting a friend or family member with cancer.

“It’s unique and it’s fast becoming a model for the rest of the country,” said Payne, who noted the pilot program was funded through a grant from the Cancer Support Community national headquarters. “And we’re proud that it started right here in Flagstaff.”

talented barber and customers love him.”

Retired Army Officer and Northern Arizona University (NAU) Civil Engineering Student Doug Harman is a regular customer at Ray’s Barber Shop. “Salvador is probably one of the best barbers I’ve ever had. Everyone here is super friendly and they always greet you with a big smile.” Harman’s dog, Liberty, is also welcomed and waits patiently while Harman gets his hair cut.

Historically, barber shops were places of social interaction, and Ray’s Barber Shop fits that description. The ambiance is warm, neighborly and razor sharp clean. Models of old cars, tonic bottles, antique razors, old pictures and other memorabilia are displayed throughout the shop. “We even have a flag from my grandfather’s shop,” said Diaz.

A magazine rack showcases issues of Gentleman’s Quarterly, Classic Cars and fishing and hunting magazines, catering to customers’ interests.

“We have a great mix of customers, “said Barbaro. “People come from all over. There’s an attorney from Winslow, a few from the Grand Canyon and one guy travels all the way from Scottsdale.”

“It seems like we have the old-timers in the morning and college kids in the afternoon, and young professionals throughout the day,” said Barbaro.

NAU students also play a large role in the operations of Cancer Support Community Northern Arizona, with 14 students interning in the office at 914 N. San Francisco St. The interns greet visitors, help participants register for programs, organize events and provide company and support to those undergoing treatment at nearby medical facilities.

Payne said the organization wants to continue expanding services, specifically by adding embedded “hospital navigators,” professionals working in hospitals and oncological offices who

Though there are a few female clients, Barbaro likes to call it his “man cave.”

Retired schoolteacher and longtime Flagstaff resident Diana Gabaldon, cousin to the Outlander series author who shares the same name, remembers Ray’s Barber Shop from almost 20 years ago. “I was looking for a place to get my grandson’s haircut. He is autistic and also had long thick ringlets. He didn’t like anyone touching his hair.  I explained our situation to the barber, Felix, and he did an amazing job. My grandson sat still, which is a miracle in itself.”

According to, Ray’s Barber Shop is considered one of the best and most popular barber shops in Flagstaff and was rated 4.5 out of 5 by 122 unique and verified visitors. Along with haircuts, offerings include beard trims, and Barbero offers a chest and back shave.

Recalling his troubled youth, Diaz is working with a non-profit to provide free haircuts to troubled kids.  “If they look good, they’ll feel good about themselves,” said Diaz.

With four children, two boys and two girls between the ages of 12 and 17, Diaz and his wife, Brenda, who is assistant manager of Facilities at Northern Arizona University (NAU), spend as much time together as possible.  “My wife and kids are all amazing,” said Diaz.

He also spends time with his

could provide wrap-around services and bring both emotional support and practical assistance to augment the care cancer patients receive from their medical team.

That will take some investment by donors, who fuel most of Cancer Support Community Arizona’s programs, said Rich Bowen, a member of the Board of Directors.

“Dealing with cancer and cancer treatment is many times a very painful, stressful, fearful and anxiety-provoking experience,” added Bowen, who lost his wife, Marisa, last year to

cancer. “The reason I’m such a big fan and supporter of Cancer Support Community Northern Arizona is that they are the organization that comes alongside cancer patients and healthcare professionals to provide that most important and badly needed support system: practical assistance, friendship and caring.” FBN

For information about Cancer Support Community Northern Arizona, including the upcoming Paws-4-Hope dog walking event in Bushmaster Park, please visit

grandmother, Sferina Diaz, former Flagstaff school teacher at Our Lady of Guadalupe Church. Diaz’s brother, Arty, is finishing his barber training and will be joining the team sometime in the future.

Ray’s Barbershop is located near Visible Difference Art and Drafting Supply and next to Floral Arts of Flagstaff at 122 South Beaver. Hours are Monday through Friday 9 a.m. to 5 p.m., Saturday 10 a.m. to 4 p.m., and Sunday 11 a.m. to 5 p.m. Walk-ins are welcome. To reach the shop, call 928-225-1067.


Be confident, relaxed and self-motivated.

I often eat them for breakfast and sometimes I grill out in the back of the shop.


My family and I are working on a project restoring my grandfather’s car. He’s been driving since he opened the shop. It’s a 1956 Oldsmobile that gets 9 miles to the gallon going downhill. I still drive it to this day, but not in the wintertime.



Very outgoing and sharp. It’s hard to put one over on me. FBN

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 35
CANCER continued from page 8
Left: Karen Beeson, who was diagnosed with Stage 4 ovarian cancer in 2021, says she has found new friends and renewed hope through Cancer Support Community Northern Arizona. Right: The Cancer Support Community’s wig salon is the only source of free wigs for cancer patients north of Phoenix. Courtesy photos FAVORITE MEAL Tomahawk steaks from Sam’s Club. Barbers work every day of the week and are happy to take walk-in customers. Photo by V. Ronnie Tierney, Fresh Focuses Photography BARBERSHOP continued from page 11

Gore Associates volunteer efforts include fire and flood damage cleanup, firewood chopping, food bank boxing, teaching STEM concepts in classrooms, highway clean-up and more.

“Our employees also help at the Flagstaff Running Series each year, which benefits community organizations such as Big Brothers Big Sisters of Flagstaff and Northern Arizona Healthcare’s Children’s Health

Center,” said Hansen. “One of the great things about having a high level of employee volunteerism is that as a company, we’re better able to recognize the needs that exist around us in our community and create a plan to

answer those needs.”

Both organizations say the workforce atmosphere of volunteer support encourages employees to engage in community leadership positions by serving on boards of directors.

“Volunteering is a strong way our associates give back to the community,” said Kettering, “and it’s important to Gore to be active in our local communities and contribute in ways to strengthen them.” FBN

pilots from regional flights to replace their retiring mainline pilots with no pool of pilots to fly regional routes.

“We are excited about all the improvements that will be happening throughout the airport in 2023,” said Airport Director Barney Helmick. “Flagstaff Pulliam Airport is already an attractive destination to a new air carrier due to our high passenger numbers on flights, but the additional improvements will make us an even stronger candidate for expanding air service.”

Currently, American Airlines provides service to Flagstaff Pulliam Airport with daily flights to Phoenix and Dallas/Fort Worth. Visit for more information. FBN


Transportation services extend as far north as Flagstaff and south to the Phoenix metro area. Ellsworth estimates that just this year alone, staff and volunteer drivers have driven nearly 500,000 miles.

After retiring, John Wozniak was looking for something to occupy his time, so he volunteered to be a driver with VVCC. “I wanted to help people and this opportunity came up. The people are very grateful and happy to have someone to take them places. It makes you feel like you’re giving back.”

Wozniak volunteers three or four days a week and has been a volunteer driver

for six years.

“We have so many people we are serving right now who need to get to dialysis. If they had to pay out-of-pocket, it would cost them at least $120 a day for a round-trip,” said Ellsworth.

“We are also funded by grantors and receive governmental and municipal contracts such as from Arizona Department of Transportation and the cities of Sedona and Cottonwood,” said Development and Communications Manager Linda Clark.

The VVCC staff includes 13 and 180 volunteers. “We cater to individuals with disabilities as well as the elderly,” said Ellsworth.

“I just love working here,” said VVCC Call Specialist Veloy Habinck, who has worked at VVCC since 2017. “I’m a team leader and my responsibilities are making sure we’re all on the same page here by keeping systems updated and distributed properly.”

Verde Valley Caregivers was founded in 1992 by a coalition of Sedona churches, City of Sedona, Kachina Point (assisted living facility), and Verde Valley Medical Center. FBN

To contact VVCC, call 928-204-1238 or go to

36 Flagstaff Business News // MARCH 2023
VTO PROGRAM continued from page 4
Left: Since W. L. Gore & Associates adopted portions of Interstate 40 in 2018, Flagstaff associates have routinely cleaned up the six-mile segment near Gore’s Kiltie Lane Campus. In that time, more than 800 bags of trash have been collected with the help of more than 170 associates. Gore received an Outstanding Volunteer award from the Arizona Department of Transportation for this ongoing effort. Right: Loven Contracting employees in the VTO program, from left, Jennifer Del Giorgio, Lesley Mitchell, Kim Black, Mary Garcia, Carla McCord and David Veschio, pose outside a Flagstaff Family Food Center truck. Courtesy photos Claire Harper is the airport communications manager.
The runway is scheduled to be closed from midnight July 9 through midnight July 15, for pavement maintenance. Courtesy photo
continued from page
continued from page13
VVCC Neighbor Lynn Newman accepts a cup of hot tea from Call Specialist Veloy Habinck.  Photo by V. Ronnie Tierney, Fresh Focuses Photography

“The Cottage Place was a favorite of locals and tourists,” said Maniaci. “I’m really happy to take over a space with such a rich history.”

Maniaci says she also liked the location because of the proximity. “It’s near my other restaurant, which is convenient and centrally located. Pizzicletta, Mother Road Brewery and Fratelli’s are all nearby. This little neighborhood is like the million dollar mile,” said Maniaci.

The menu at Plantasia will not only feature a complex mix of vegan, vegetarian and plant-based fare, but also an abundance of fresh and homemade dishes. “Our menu will be changing every two weeks, with a special daily,” she said.

the 1940s, who is still on duty. Tour guide Spencer Phillips says he is dressed in a red suit with brass buttons. The ghostly bellboy appears in room 210, which continues to be used by guests, and also in the hallway. As legend has it, actor John Wayne reported seeing this ghost. “He didn’t feel threatened. He didn’t want to alarm anyone. He just wanted to report it.”

Phillips says if you want to know what happens in old buildings, talk to the custodians who are there when all is quiet. “They know when a locked door has been unlocked, when things are out of place or the room temperature changes.”

On Leroux St., the historic Weatherford Hotel has been featured in numerous news stories and television programs for its storied past. “There are reports of guests hearing whispers or a woman crying,” said Phillips.

Room 54 is said to have been so haunted that it is no longer available for guests, explains Weatherford Hotel Events Coordinator Kim Ward. Now, it serves as the hotel laundry room. Phillips shares the story on his tours.

“For years, guests reported that they’d wake up in the night and see a bride and groom sitting at the edge

Humphrey’s Ski Summit owner Brian Dierker says he is one of Maniaci’s biggest fans. “Cecily is the epitome of what a successful businesswoman is,” said Dierker. “She has a lot of courage running multiple businesses and, boy, does she have her hands full, but she’s smart, committed and super motivated. She’s got that toughness that it takes to do all she does. I really respect her.”

“I love creating a space where innovative food and people can come together, trying something new and different, breaking down the wall that veganism seems to have built over the years,” said Maniaci.

The name “Plantasia” was the idea of her son, Alex, who executes all of

of the bed. Then the couple would stand up and disappear through the wall. This story has two versions,” he said. “Sadly, both end in heartbreak and death.”

Two doors down from the hotel, a keystone marks the Raymond Building, built in 1911, and the office of one of Flagstaff’s first doctors, Dr. Ralph Oliver Raymond. He is remembered as a quiet, deeply caring family doctor who had a great love for the land and wanted people to succeed in life. Dr. Raymond founded the Raymond Education Foundation in 1952, which continues to carry on his dream of assisting as many people as possible in obtaining a quality education.

“When it was snowing, Dr. Raymond would take beans and rice to neighborhoods where people needed food,” said retired South Beaver School teacher and foundation member Mike Cromer, in an FBN interview last July.

Sarah Cromer, a retired schoolteacher who taught at South Beaver and the Church of The Nativity of the Blessed Virgin Mary, said Dr. Raymond quietly went about his business and helped people where he could. “He wanted them to eat properly, take care of their bodies, and

the design work. The concept for the restaurant is a collaboration between Maniaci and her head chef, Amanda Braun. “We talked about it for a couple years and it’s finally here,” said Maniaci. Her daughter, Sophie, helps with marketing and branding.

“I’m so happy to see the response to our restaurant,” said Braun. “We are making everything from scratch – our salad dressings, veggie burgers, sausages, soups and our desserts.”

With a vegan approach to salmon with a soy glaze and crabcakes, Braun says her favorite is the “don’t be wary, there’s no dairy” cheeseboard. “Some of our biggest sellers so far are portobello cheesesteak sandwiches served on a Village Baker bun, our fried av-

ocado burrito, chorizo tostadas, our kale artichoke dip and our soups. It’s also wonderful working with Cecily, and she’s like a mom to me.”

A wine menu includes a rotating list of vegan wines and cocktails.

Coconino County Board of Supervisors Deputy Clerk Valerie Webber attended Plantasia’s soft opening and was impressed. “The food is delicious, beautiful and very different. I’m not a vegan but the food is great. My favorites were the crabcakes and the falafel. Cecily is awesome.”

Staying ahead of vegan haute cuisine is top on Maniaci’s list, and if she’s not hiking or walking in her spare time, she’s traveling to the “hottest and coolest” vegan restau-

rants. “Research and understanding the vegan lifestyle and food preparation is important to me. I’ve visited a lot of vegan restaurants in California, Colorado and Austin to see how they approach their dishes. I want to stay ahead of the trends in vegan culinary.” This year, Maniaci will be attending the Vegan Women Summit in New York. FBN

Plantasia Eatery is located at 126 West Cottage and is open 11 a.m. to 9 p.m. every day except Sunday. For more information, call 928-440-4902 or go to Instagram: @plantasiaeateryflagstaff or Facebook:

he stressed education. He was just a unique and wonderful human being who understood that education levels the playing field.”

Through the years, the doctor acquired a great deal of property. He donated the land on North Beaver Street for Flagstaff’s hospital, gave land for the armory on West Clay and was the force behind building South Beaver School. He donated land around Lake Mary for Flagstaff’s water supply. His land in Kachina Village is now a county park.

Dr. Raymond also was known for tossing dandelion seeds on open ground around Flagstaff. “He wanted to make sure there were plenty of dandelions so that those who didn’t have a lot of money could pick them and receive nutrients from the tea they could make from the stems,” said foundation member Billy Cordasco of Babbitt Ranches.

In the last 70 years, the Raymond Education Foundation has donated more than $5 million for scholarships, providing funding for students to attend Northern Arizona University and Coconino Community College.

Today, Dr. Raymond also is remembered in Ghost Adventures. Phillips says the tall, lean, well-

dressed family doctor, whose profound impact on Flagstaff continues today, is reportedly seen wearing his suit and hat outside his office on Leroux St., looking out at the town and community he cared so deeply about.

The 60- and 90-minute outdoor walking tours begin at the Flagstaff Train Depot. Tickets start at $25 per person and are popular among

history buffs, tourists, students and bachelorette parties. For tour information, visit FBN

For more about Flagstaff’s haunted past from U.S. Ghost Adventures and tour guide Spencer Phillips, visit Zonie Living at www. bonnie-stevens.

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 37
PLANTASIA continued from page 1
Left: Cecily Maniaci’s passion for healthy food is reflected in Plantasia and her Toasted Owl restaurants. Right: She tried out some of her vegan and vegetarian recipes at Plantasia’s soft opening in January. Photos by V. Ronnie Tierney, Fresh Focuses Photography Phillips enjoys the warmth of a fireplace in the historic Weatherford Hotel, a place where some guests refuse to leave, which he explains in his ghost tours. Photo by Bonnie Stevens GHOST continued from page 6

itself,” Siess said. “I look forward to serving this community more.”

“I’m so inspired by all the women up here,” said Schaefer, with the ATHENA trophy in her hand. “ATHENA was a warrior; she was a badass.”

The spirit of the ATHENAs is based on the leadership tenants of: live authentically, learn constantly, build relationships, foster collaboration, act courageously,

advocate fiercely, give back and celebrate. ATHENA International is a non-profit, nonpartisan organization dedicated to “building a global pipeline of women leaders from the classroom to the boardroom who will create a balance in voices of leadership worldwide.”


Before the anticipated announce-

ments, keynote speaker Danny Court, senior economist at Elliott D. Pollack & Company in Scottsdale, spoke about economic indicators for the nation, state and Flagstaff. “Watch the consumers,” he said while pointing to a Consumer Confidence Index graph. “As consumers go, so goes the economy.” He also noted that the nation is at record-high levels of credit card debit.

Further, he confirmed the lowest


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unemployment rate in 60-70 years. “There is a greater number of job openings than people looking for jobs,” he said.

Looking at the state, Court shared, “People are choosing Arizona as a place they want to be.” Greater Phoenix is sixth in the nation in jobs, and he predicts a 1.7% job growth this year and a 2.3% job growth in 2024. However, he warned, housing continues to be in short supply.

In Flagstaff, Court revealed economic data and growth prospects are projecting an additional 200 households per year from now until 2027. Addressing rent control, he reported that it has neither proven to lower rent nor keep rent low, other than in the very short-term. He added that rent control creates less housing.

The economist, who worked with ECoNA, an economic collaborative organization supported by many

Continued on page 39

121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001 Phone 602-909-3910 Fax 928.226.0303 Email:

Founder: Troy Bix

Publisher Amy Bix | 602-909-3910

Business Development Manager Rich Bussen | 928-310-9662

Advertising Manager Ann Herrington | 928-420-4407

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Copy Editor Carolyn Wendell |

Design & Production Rob Ghosh Design |

Photography V. Ronnie Tierney, Fresh Focuses

Photography, Aspen ProMedia, Betsey Bruner, Sue Marceau

Contributing Writers

Betsey Bruner, Sue Marceau, Patty McCormac, Ray Newton, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig

Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

38 Flagstaff Business News // MARCH 2023
ATHENA continued from page 1
Left: Economist Danny Court predicts the Flagstaff area will grow by about 200 households annually until 2027. He delivered his economic forecast at the Greater Flagstaff Chamber of Commerce/Optimum Annual Meeting and Awards Luncheon. Photo by Stacey Wittig Right: Flagstaff Shelter Services Executive Director Ross Schaefer received the ATHENA Award representing the public sector in the leadership program. Veterinarian and Westside Veterinary Clinic owner Dr. Jenny Siess received the ATHENA Award representing the private sector. Courtesy photos

agencies in Northern Arizona, challenged regional leaders. “Innovation and creativity are needed for a solution to housing.”

The Premier Sponsor of the event was Optimum, which provides internet service with speeds up to 1 Gig, Smart WiFi 6 and built-in security.


Throughout the annual meeting, Chamber volunteers were honored. Ambassador of the Year was awarded to a volunteer business leader who attends and assists at the most Chamber events, Wil Hernandez, director of community relations at The Peaks Senior Living. Volunteer of the Year went to Colleen Snyder,

director of human resources at Little America, for her service as a Chamber Education Division volunteer. KAFF co-owner Clay McCauslin was recognized as Chamber Champion of the Year for the effort he put toward creating a positive brand for the Chamber.


The second annual Desert Financial Credit Union Green Business Award, supported by UniSource Energy, was also revealed at the event. Scott Kirshbaum of Desert Financial Credit Union presented the Green Business Award for Small Business to QC Office for diverting printer cartridges and electronic waste from landfills.

The spirit of the ATHENAs is based on the leadership tenants of: live authentically, learn constantly, build relationships, foster collaboration, act courageously, advocate fiercely, give back and celebrate. ATHENA International is a non-profit, nonpartisan organization dedicated to “building a global pipeline of women leaders from the classroom to the boardroom who will create a balance in voices of leadership worldwide.”

Arizona Snowbowl was awarded the Green Business Award for Corporate for programs that recycled 1,300 pounds of material and created the free park-n-ride system with Mountain Line, the city’s public transportation company.


There were eight finalists from the private sector: Rochelle Daniel of Atria Restaurant, Janet Dean with APS, Erin Evans of Evans Garrey,

PLLC, Paula Gilbert with OneAZ Credit Union, Jenny Siess, owner of Westside Veterinary Clinic, Miranda Sweet, owner Rainbow’s End, Tasha Vigil with Angels Care Home Health, and Katie Wittekind of Lancaster Leadership.

Ten finalists competed from the public sector: Jennifer Brown of NACOG Head Start, Heather Dalmolin with Mountain Line, Coconino County Recorder Patty Hansen, Terry Madeksza of Flagstaff Downtown

Business Alliance, Heather Marcy with Northland Family Help Center, Colleen Maring of Northern Arizona Healthcare, Marti Neff from North Country HealthCare, Ross Schaefer of Flagstaff Shelter Services, Emma Wharton with Grand Canyon Youth and Diana White of Moonshot at NACET.

NARBHA Institute and Nordstroms and Associates CPA have sponsored the ATHENA Awards for more than a decade. FBN

@flagstaffbusinessnews MARCH 2023 // Flagstaff Business News 39
Eight women, shown here, were nominated from the private sector in the ATHENA Awards. Ten women were nominated from the public sector. Photo by Stacy Wittig
ATHENA continued from page

In Arizona, small business is a big deal.

The Arizona Commerce Authority offers a wide range of programming to support entrepreneurs and small business owners. Find tools to help launch, operate and scale your business with our online, interactive Small Business Checklist. View webinars in our Small Business Boot Camp to help you master everything from finances, to leadership, to business plans. If you want to improve your digital footprint, our Small Business Digital Academy offers hands-on training to help grow your presence online. Plus, we’ll connect you with fellow Arizona business leaders who can share valuable insights and growth strategies to help you find success. Whether you have questions about getting started or you’re looking for a strategic plan to take your business to the next level, we’re here to help.

40 Flagstaff Business News // MARCH 2023