DESERT FINANCIAL FIESTA BOWL PARADE
PRESENTED BY LERNER & ROWE
We all love parades and the preeminent parade in Arizona every year is the Desert Financial Fiesta Bowl Parade presented by Lerner and Rowe, which draws the largest single-day event attendance in the state. The theme of “Gold Standard: Commitment to CommUNITY” celebrated the Fiesta Bowl’s Founders and Rock & Roll Hall of Famer Alice Cooper. 62 • Fiesta Bowl
Giant balloons, colorful community floats, equestrian units, specialty and charity groups, local performers and much more marched through Downtown Phoenix on a two-mile Parade route that was televised live on Arizona’s Family 3TV in the most-watched local show of the day in Phoenix.
