Fiesta Bowl Parade

DESERT FINANCIAL FIESTA BOWL PARADE

PRESENTED BY LERNER & ROWE

We all love parades and the preeminent parade in Arizona every year is the Desert Financial Fiesta Bowl Parade presented by Lerner and Rowe, which draws the largest single-day event attendance in the state. The theme of “Gold Standard: Commitment to CommUNITY” celebrated the Fiesta Bowl’s Founders and Rock & Roll Hall of Famer Alice Cooper. Giant balloons, colorful community floats, equestrian units, specialty and charity groups, local performers and much more marched through Downtown Phoenix on a two-mile Parade route that was televised live on Arizona’s Family 3TV in the most-watched local show of the day in Phoenix.

KEVIN ROWE, FOUNDER/PARTNER, LERNER & ROWE

“We believe that together we can do more to impact our community and the Desert Financial Fiesta Bowl Parade presented by Lerner & Rowe does just that, it brings people together… The Parade, like Lerner & Rowe, is an Arizona staple and we are excited to help the tradition grow.” JEFF MESHEY, PRESIDENT & CEO, DESERT FINANCIAL

“There is no better way to celebrate the Fiesta Bowl and our community than with this parade. It brings the whole community together and the Desert Financial team is proud to be a part of that. It’s so great to be able to celebrate the Fiesta Bowl’s 50-year history with its Founders and local icon Alice Cooper as grand marshals.”