How to get more views: beyond the traditions of share, link and subscribe? by Faux Digital Advertising Agency

î¤&#x2014;

îŞ&#x201C; Chat

Tutorial > Content Writing Guides > How to get more views : Beyond the traditions of share, like and subscribe JANUARY 19, 2017

How to get more views : Beyond the traditions of share, like and subscribe

Rate this (4 Votes)

Rate the Article

A link pro le is an important part of your website/blog. Search engine results are a ected by the type and quality of links pointing back to your site. The art of building a strong link pro le is called backlinking. Backlinks from sites having a strong presence on the internet improves your search engine rankings and help you top the ranking charts. Linking is an integral part of SEO and has been an important ranking metric ever since Google came into the picture. Google’s algorithm works to make sure that the sites o ering relevant and trusted brands are ranked higher in the search results. Links from trusted websites help Google in identifying the sites that are relevant. This puts the websites with high quality backlinks on the top, while actively penalizing the sites that use spam or low quality links for their site.

Understanding the term Link Pro le Let us understand it term by term. The most basic thing for you to know is about link pro les. In simple words, it is the makeup of the links that are directing to your site. So, your link pro le is the collection of all the links on internet that are directing users to your site.

What to focus on while building a good link pro le? A good link pro le contains a lot of things. It is not just about getting the backlinks from high quality and high Domain Authority websites. The following are the factors that are known to a ect the quality of your link pro le. Even though the list is not exhaustive, but these are supposedly the most important factors that have an e ect on your link pro le.

Links from Relevant Websites: Good linking is about getting links from relevant websites. If your website is about wearable health devices, then a link from a Heart Institute website pointing towards your website is more relevant than a fashion website pointing towards it. In simple words, just getting the links from any XYZ website that has nothing to do with your website niche will not favor your link pro le.

Importance of Anchor Text: Anchor text (the text that links to your site) is quite important. The diversity of anchor texts is what makes your backlinks more powerful. Anchor text diversity can be obtained by using branded text (using your brand name/ company name in the anchor text), semantically relevant text (where a keyword that is semantically relevant to your targeted keyword is used as anchor text) and diluted anchor text (where a sentence is used instead of a few words and some of the words are related to your company, while some are not). Let us understand each type of diverse anchor text by taking an example of a company dealing with online stock trading by the name of ‘Your Stock’. 1. Branded: “Your Stock” would act as a branded anchor text pointing towards your website. 2. Semantically Relevant: Your targeted keyword is “stock trading online”. You can use anchor content like “online nancial trading services” which is semantically relevant to your site and this text can be used to point towards your site.

3. Diluted: â&#x20AC;&#x153;Are you looking to make investments? Maybe these websites can help you outâ&#x20AC;?. Here, the entire content acts as your anchor text while the underlined part points towards your website.

Freshness of the Links: A link from a high quality website 3-4 years ago will not have the same impact as it did then. Links tend to fade away with time, which is why it is very important for you to get new links. A link from a site with DA 95 received 2 years back is not as strong as a link from a DA 90 site received just a week ago.

DA of the site: The better is the Domain Authority of the site, the more value it o ers to your link. So, it is very important to get links from relevant and high authority websites for your link pro le to be good and o er you a better place in the SERPs(Search Engine Result Pages).

Depth and diversity of Links: A very common mistake that the beginners make while building their link pro le is to link mostly to their homepage. This creates monotony and the value of the links is not as high as they should be. Authority building can be enhanced by linking deeper pages. Also, try to link as many di erent pages as you can so that there is diversity in your links. This will make sure that your site can build authority as a whole. Also, make sure that there are no paid links to your site because, paid links are considered to be spam. These will not add any value to your site and instead, decrease your siteâ&#x20AC;&#x2122;s authority as Google is very strict with spam and paid links.

How to go about building a strong backlink pro le? Building a strong link pro le is, thus, quite important. Now, the question that must be going on in your mind is how do we do it? Well, here I have some tips that will help you in slowly building up a strong pro le for your website.

Connecting with more website owners: Website and blog owners who write about your industry are a great source of links. Guest blogging and guest posting are practices which can be done to improve your link pro le. Moreover, connecting on a personal level with website owners through the use of social media marketing is another way that you can build connections and get links for your websites.

What makes people link back to your site: Now, you can build some links yourself. Social media handles and reputed business listings can be used for the purpose. However, for long term growth, you need more. So, what to do if you want people to link back naturally to your site? The answer is simple, you write great content. The content of your website is what de nes your expertise in the eld. It tells people about your attitude and your knowledge about the domain. So, by writing content that o ers valuable

information to the visitors, you create loyal visitors for your site. And these loyal visitors are the ones who will link back to your site on their social media handles, blogs or even their websites, giving you valuable backlinks.

Getting in uencers to share your content: First start by knowing about in uencers. These are the people who are experts in their eld. Their opinions matter to the common people and thus, their recommendations can go a long way. So, how do you get them to share your content? Well, there is no single way to do it. However, here are a few things you can try.The rst thing to do is to ask them to share your content. Plain and simple. I know it sounds a little weird to ask people you don’t know for favors, but it is a proven fact that in uencers do heed to such requests, especially if the content is good and relevant to their audience. The next way to do is to invite them to collaborate on your work. However, for any of these methods to work, your content must be good and well researched. And not only that, it has to be bene cial for your in uencer.

Keep a track of your competitor’s moves: If you want to stay on top, follow every marketing move of your competitors. There are numerous tools like In niGraph, Alexa and SE Rankings which can let you monitor the tra c, social media engagement and SEO rankings of the competitor’s websites. By following their trends, you can gure out what they’re doing to improve their link pro les and then improve upon those methods to come out with an even better version. Now that you know about the major factors that a ect the link pro le of your site, you must have a fair idea about where you need to work. In order to make a strong link pro le, content marketing services plays a strong role. Content is the only organic source that can help you build a website that is linkable. By creating top notch content, you can reach out to the people and o er them something of value. When the readers nd value in your content, they will share your content, thereby helping you build a strong link network. Collaborating with fellow industrialists and experts can also help in exchanging of links, which can help in cementing your spot. Gaining links from domains like .edu and .gov go a long way in establishing your site authority. These links are hard to come by, so you must create compelling content that can be sued to convince governmental agencies or educational institutes to point to your website. At last, make sure that you use ethical measures and do no indulge in any sort of spam or ‘black hat’ techniques when it comes to link building. Give due consideration to the factors mentioned in this article and you will be able to build yourself a good link pro le pretty soon.

Related Posts: 1. This should be your First step to starting a website business 2. Google’s new SEO update. How Important is Fred? 3. How to Generate Comments to increase Web Tra 4. Save money by Quality Content Marketing

