This should be your first step to starting a Website Business. by Faux Digital Advertising Agency

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Tutorial > Content Writing Guides > This should be your First step to starting a website business JANUARY 31, 2017

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I started writing for websites a couple of years ago. I had no idea what I was getting into and did it just for earning some extra money. The technical terms related to SEO, backlinking and domain authority building remained unknown to me. However, in a path to become a better writer, it is very important to understand the e ect of analytics on your website/blog. Today, we are going to talk about Domain Authority Building and how it a ects the metrics of a website.

Domain Authority: What is it? For starters, let us know what domain authority is. Domain Authority or â&#x20AC;&#x2DC;DAâ&#x20AC;&#x2122; is a website metric developed by Moz. In the most basic terms, Domain Authority is a measure of the power of a domain name and is one of many search engine ranking factors. For example, a site having DA of 80 will rank better in a search engine than a site of the same domain having a DA of 70. Thus, the more the DA that you have, the better your site/blog will rank.

Why is DA important? This is one important question. As a budding freelancer, I used to think why domain authority building would be important for me. At the start, I would never give a thought to these metrics and just worked on the tasks given by the clients. However, for bigger things to happen, you need to have a sound understanding of these metrics. DA is important because it tells you how much authority you have over that domain. A higher DA score simply means that your site is more competitive than the others in the same domain. Building your DA helps you feature in the top rankings at Google search and this helps in building up your pro le as a content creator.

Factors concerning DA Moz states that there are a lot of factors that are taken into account while calculating the DA of a site. Because of this, you cannot possibly in uence the DA of your site directly. The three major factors taken into consideration for DA value of a website are the Age, Popularity and Size of the content on your website. The most lucrative method of improving this metric would be to improve your overall SEO. On page SEO and even o ine marketing of your brand can have a positive e ect on the DA. Another major factor contributing to DA is backlinks (dofollow). In order to improve the DA of your site, you must build a strong link pro le where you have backlinks from sites that already have high domain authority. However, do not engage in spam in order to get links, as this will get your page blacklisted on Google and other search engines.

How is content and DA related?

As a content writer, freelancers often nd themselves writing blog posts and articles for client website. While writing, you come across keywords which are to be used to make the content SEO friendly. Now, since the content is targeting SEO, it is very important for the content to be original and o er some value to the visitors. A site that o ers something valuable to their visitors is preferred by the visitors for obvious reasons. Furthermore, quality content lets you build up a loyal audience base. This loyal audience base is likely to share your content over the social media and get you the backlinks from sites like Facebook that substantially help in improving your domain authority. So, in practice, you can very well see why content is important for authority building. In this competitive digital space, not having a content marketing strategy in place will simply lead you to oblivion.

How to build DA? Getting onto the most important question now, how does one build their domain authority? Now, as we are aware that overall SEO and a good link pro le are important for DA. While SEO is more of a technical work and can be done by an SEO expert, writers have the command over content and they can use it to build up a strong link pro le. So, here is a step by step guidance on how you can start building up your domain authority:

Sound technical SEO: This contains everything within SEO. Your tags, headers, Meta tags, keywords, alt tags, site structure, URL, navigability and so on. SEO and content marketing are complimentary to each other and it is very important to have a sound technical SEO in place before one can venture out for DA building. As a writer, I do not have deep knowledge about technical SEO. In such cases, my go-to people are the web developers who understand the technicalities and help me in building a site that is sound in technical SEO.

Creating high quality content: As a writer, your task is to create content that o ers high value to the readers. In other words, your content must be linkable. Mere content is not enough in this highly competitive digital market. Deep research and thorough understanding of the topic in hand is very important for developing high quality content. Read as much as you can, participate in discussions with experts to develop your own perspective about a topic before creating content. The more original you are with your approach, the better your work will turn out to be. If you want your site to be on the top, create content that is engaging. The linkable content is what drives your rankings and helps you create a good link pro le.

Work on internal links: A very common mistake made by people is to forget internal linking. While youâ&#x20AC;&#x2122;re out creating a strong backlink pro le, the internal linking of your site gets overshadowed. This must be avoided at all costs. Internally linking your relevant content together can bene t both the search engines that are indexing your website and the users who come looking for information. The more content you produce, the more you can link. With a powerful internal linking pro le, you can build a strong, interconnected network.

Post regularly: Age and relevance is a crucial factor that goes hand in hand. Updating previous posts, reshares and regular postings keeps your website relevant over its age. And this something that as said before forms the pillars for Domain Authority Metrics. Apart from these three steps, you must keep refreshing your link pro le from time to time in order to remove the bad links. Spam and links from shady websites lower your credibility and must be removed as soon as possible. Finally, if you’ve done all of this in the correct way, then your DA must be improving. However, the age of your domain also plays a factor and thus you must be patient. There are no shortcuts in the journey to building DA. The process is an ongoing one and you will have to work constantly in order to maintain the authority that you’ve built.

Related Posts: 1. How to get more views : Beyond the traditions of share, like and subscribe 2. Will your business bene t from Facebook or LinkedIn? 3. 4 things before starting GETTING INTO CONTENT WRITING 4. Started a business? Outsource content for online success.

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