How to connect and work with Bloggers and Influencers? by Faux Digital Advertising Agency

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Tutorial > O -page SEO Guides for Higher Rankings > How to Connect & Work with Bloggers and In uencers MAY 10, 2017

How to Connect & Work with Bloggers and In uencers

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Connecting and forming a Network is an activity which is essential to every business. You meet people, connect with them and then create your own market and personal network so that you can be mutually bene cial to each other. Some of these networks are close to your customers and others bent more towards whom you wish to follow. Nevertheless, networking has been practiced by people since the evolution of business and commerce and to this day, it remains a pivotal part. And in this post, we are going to look at How to Connect & Work with Bloggers and In uencers. Now, getting to the point, why do business, freelancing & blogging need networking? Well, based on the above statement and the simple fact that there are many other people in your genre who can help you grow; it must not be very tough to answer. So, if networking is important, then how do you go about it? This is, what I assume, the real question. Bloggers can be anywhere, They can be a person like me writing Articles on LinkedIn.. or A photographer ooding your Instagram each day… or Your favorite Youtube channel. But before we get into the ways of networking, let us understand what networking in the blogging world comprises of.

Advantages of Working with Bloggers Now, from my experience, I have seen quite a few advantages of engaging with fellow bloggers and writers. But when it’s a new company or individual just starting in the blogosphere, It might be a bit challenging to see how you can work along with Bloggers while being mutually bene cial to each other’s cause. So, I narrowed it down to the 3 main advantages that you get by networking with fellow bloggers. 1. Sharing

Content helps build Backlinks

Oh yes, sharing is caring. Guest posting is a great way to start this process. When you help a blogger attract more audience, they sure do try and give back some value. It is evident by the fact that when you make friends in the blogging industry, they show their respect and care by sharing your content. And you know what comes from sharing right? Backlinks!!! So, networking helps you to reach a wider audience as other bloggers are more likely to share and recommend your content to their readers. Also, you get to play nice by returning the favor too which makes it a win-win situation for all.

How to go beyond the scope of share, like and subscribe

2. Collaboration

in the same eld

Two is better than one right? Collaborating with fellow bloggers in your niche is something that is mutually bene cial. You both will have some expertise which can come in handy for the other. Co-Authoring can give a major boost to your blog views. All this results in more exposure for the individual bloggers and more exposure nally translate to more tra c. 3. Social

mentions & Learning

Knowing How to connect & work with Bloggers and In uencers, leads to Social mentions. You can follow each other’s blog to see what the others are up to. There can be topics that you’ve no idea about which can be learned from the others. And learning is a continuous process. So, it is quite natural that when you engage with fellow bloggers, you learn. In short, networking helps you learn, which helps you grow and as you grow, you become a successful blogger or marketer.

Tips to Market with Bloggers and In uencers

Build a network of strong social pro les to nd the best talent for Collaboration or Learning. Check out their websiteâ&#x20AC;&#x2122;s Domain authority along with page authority of their task you might seek from them. A basic step towards this could be a Guest Author arrangement. Only look for expansion keeping your competitor in mind. Try and get a resource they donâ&#x20AC;&#x2122;t have. Try not to compete but broaden the scope of your ght till you reach their level Know what your network gains from collaboration or even if they just accept a friend request. Approval or Excitement from your social or general network plays an important role in building an audience for collaboration. Try and converge target audience. Will a technical expert be bene cial from a game art in uencer? Take your call based on the convergence sum and fruitfulness of such an audience.

Now that we have understood that networking can help us a lot in the blogosphere, let us nd out how you can take the rst steps to connecting with fellow bloggers.

How to Connect with the Bloggers and In uencers In this section, I am going to tell you where and how to start. Once you get going, you can nd methods of your own to exploit. Here is how you can connect with bloggers and In uencers :

Commenting The most obvious way to connect with a blogger is to comment on their blog. And by a comment, I do not mean that you have to share a link to your blog or tell them to come read your blog. I mean that you must read their posts and leave genuine comments on them. You can start a discussion by posting a question or by sharing your own views on the topic. This will encourage the other blogger to reach out and talk to you. He will know that you’re interested in his work and this will initiate the bonding between you two. And it’s not only about the two of you too. Giving your opinion and adding a point or post that covers something that the author didn’t include in his posts, increases your value in front of his viewers.

How to Generate Comments to Increase tra

Reach out directly to bloggers Every blogger has a section where they tell you how you can reach them. Use the email or contact us page to directly interact with the blogger. Tell them about what you feel about their blog and also invite them to take a look at your blog. Once you get a conversation going, you can hope to create a lasting bond with each other. Fellow bloggers would really appreciate such a move and my personal experience says that this works most of the times.

Interact via Social Media Social media interaction is another channel where you can create a network. People share their content using Facebook, LinkedIn, and Twitter to name a few.

You can follow them, comment on their posts, like their posts and share them. You can send them a direct message there too in order to initiate a conversation. The steps remain somewhat similar to what I said above but the channel of communication has changed to social media. Fellow bloggers who are trying to make it big like you will appreciate you reaching out to them and will mostly connect back with you.

Communities There are communities for everything. Be it LinkedIn, Facebook or Google+, there are groups and pages dedicated to bloggers and even various niches of bloggers. You can exploit these groups to seek people who share the same interest as you. Once you nd them, you can connect with them and create a network. Also, these communities are good for encouraging readership, you can share your content and the people will actively check it out and even provide you with feedback. So, make the most of the communities in order to make sure that you can create a better network for yourself.

Concluding Remarks Even though networking does not seem tough, nding good people who are mutually bene cial is not as easy as you might think. There are people who may not respond or who may not be as helpful. However, this must not stop you from venturing into networking as most of the blogger and content marketers know that networking is pivotal for their growth. So, start networking with people to make some meaningful professional relations and even friendships as you proceed with the journey. If you have any questions regarding How to Connect & Work with Bloggers and In uencers, please feel free to comment. Also, if there are certain methods of networking that you wish to share, then I am all ears and would love to discuss those ideas with you.

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