5 Tips to building Successful Action Content by Faux Digital Advertising Agency

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Tutorial > Content Writing Guides > 5 tips to Building Successful Action Content JANUARY 15, 2017

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The basic objective of using content marketing services is to drive conversions i.e. you want your readers to become your followers, subscribers or customers. While it is true that you’re using your content to establish a connection with the audience, it would be incorrect to say that you’re not looking for business.

Overview De ning Action Content What constitutes action content? Building strong action content – The 5 Tested Tips For successfully using your content to amass more customers, you need to master the 4 types of content. The four types of content include Attraction, Authority, A

nity, and Action. All these types are complementary and work together to give

you what is known as a successful content marketing campaign. In this article, we shall be learning about Action Content and the 5 tested ways to build strong content that inspires action.

De ning Action Content: Since we are talking about conversions, we will focus on action content. Action content, as the name suggests, is the type of content that will incite your readers to take an action. The action can vary from commenting on your posts, sharing them, subscribing to your newsletter to even buying your products and services.

Action Content – Content created to invoke an action from the readers Action content is fairly straightforward to understand. However, this is the most di cult to produce and many veterans in the industry still say that they haven’t mastered the art of creating strong action content. The fact that makes it di cult is because, in this context, you need to persuade the readers to take an action, which frequently requires them to spend money. Getting someone to spend money is the most di cult step in marketing, and mastering this act is going to take some time.

What constitutes action content? Now, coming onto the depth of the matter, let us know a little more about action content before we proceed on knowing how to develop strong action content. As we learned, Action content is that part of your content which is asking the readers for action. Now, going by this simple de nition, we can identify some examples of action content. The rst example is the landing page.

The landing page is designed to persuade the reader to make a purchase or sign up to a website and so on. The landing page is the most obvious example as all the content that you put into this page is aimed at getting more conversions. This is a conversion-oriented content and the more e ective it is, the better your chances are for converting readers into customers. Another example includes product description, where you describe your product and encourage people to go ahead and buy it. Furthermore, all the content that you produce for your brand is in some way an action content because all the content is aimed towards the nal goal of converting the readers.

Building strong action content â&#x20AC;&#x201C; The 5 Tested Tips Before we talk about the 5 tips, please bear in mind that only action content cannot make your business successful. The 4 Aâ&#x20AC;&#x2122;s of content that were mentioned above are all very important and must be given proper attention. When youâ&#x20AC;&#x2122;re developing your content, try to give your readers enough reason to trust and follow you before throwing in the action content. The more trustworthy your brand becomes the better chance it is for your action content to work. Having said that, let us now look at the 5 tips that will surely help you in creating successful action content:

1. Use Power Words Power words are those that have more e ect on the psychology of the human beings. These words are known to improve the chances of conversion by about 15%. Power words are usually emotional words that alleviate the importance of the product or service. A few of the common power words that you can include in your content are given below.

Free

Whopping

Veri ed

Guaranteed

Jackpot

Stunning

Deadly

Breathtaking

Secret

2. Give almost everything in the rst paragraph itself According to recent surveys, the attention span of humans is merely about 8-9 seconds. So, in order to grab their attention and convert them, you need to o er the key takeaways of your content in the rst paragraph itself. A perfect example of this can be seen in Daily Mail website. I have included a screenshot of their web page wherein you can see the marked area and understand what exactly I mean.

Screenshot of the DailyMail website In the above example, please note the red marked area. Here you will see that they’ve posted all the key takeaways from the article. If you like these, you’re more likely to go through the entire article. So, the key is to make sure that you give them all the juice in the start and grab their attention. After that, you can pitch in the details and make your case.

3. Heading is the key Your readers are looking for value. So, it is your duty to give it to them. The headline of your article plays a key role in this. Let us understand using an example. You’re writing about marketing your business using twitter. Now, the heading “Ways to use Twitter for marketing your business” is not as catchy as “Increase your conversions by 30% using Twitter for business”. You can see the di erence for yourself. The second heading incites more curiosity and is based on values. Since your readers are looking for values, you ought to re ect what they’re going to gain from the content in your heading itself.

4. Clarity

While sprinkling a few technical jargons is advisable, try not to sound too technical. Using complicated words confuses the readers and they ultimately leave. The idea is to write for a fth grader. Yes, you heard me right. The idea is to be as simple as possible that even a 12-year-old can understand what you’re saying. Simple words, minimum jargons, and short sentences make more sense and are ought to keep more readers hooked. So, work on clarity in order to make sure that your action content makes sense to even the most simplistic of the readers and helps them understand what you’re selling and why is it bene cial for them.

5. Limit Commitment When readers are rst considering your product or service, they will have doubts. It is very obvious for them to have reservations about spending their money on your product. Thus, you need to limit the commitments. A perfect example of limiting commitment can be seen on Net ix. On their landing page, Net ix o ers you a rst free month that can be canceled anytime before the month completes if you’re not satis ed. O ering a free month increases the number of people signing up for Net ix, and this increases the chances of them increasing their paid users. On similar lines, you can o er free trials and money back guarantees in order to make the users feel comfortable and go ahead with their purchase/subscription of your products. Moreover, you can also give some freebies to the people who are buying your services in order to improve the chances of them becoming recurring customers. With all these steps, you can hope to create some powerful action content. The results may not be seen in a day, but with constant work and continued e orts, you can hope to master this art.

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