ModaVIE 2014

THIS IS F4D REAL TIME Leading the way in new innovations is at the core of Fashion 4 Development. The global initiative has launched F4D TV and Media Group. The new digital media platform will profile the efforts of F4D and those engaged in strategic solutions for global social change. This online platform will showcase examples of groundbreaking work to be shared with an international audience and inspire a wide range of sectors and communities.

VISIT F4DTV.COM TO VIEW RECENT COVERAGE AND SUBMIT VIDEOS FOR CONSIDERATION.

THE LUNCHEON

Fashion 4 Development’s 4th Annual Official

FIRST LADIES LUNCHEON In the presence of Heads of State, Heads of Government and First Ladies during the 69th Session of the United Nations General Assembly

TUESDAY, SEPTEMBER 23RD, 2014

The Pierre Hotel FIFTH AVENUE & 61ST STREET NEW YORK CITY

11:30AM – 2:30PM

HONORED GUEST

MADAM BAN SOON-TAEK First Lady of the United Nations

HOSTED BY

EVIE EVANGELOU President and Founder, Fashion 4 Development

FRANCA SOZZANI Goodwill Ambassador, Fashion 4 Development Editor-in-Chief, Vogue Italia

COUMBA TOURE President, Advanced Development for Africa

HONOREES MEDAL OF HONOR

DONNA KARAN Founder and Chief Designer, Urban Zen and DKNY New York

LEAGUE OF GENTLEMEN AWARD

GERY KESZLER Founder, AIDS LIFE and Life Ball

ECO AWARD

DEBBIE LEVIN President, Environmental Media Association (EMA)

FASHION 4 DEVELOPMENT AWARD

CAROLINE SCHEUFELE Artistic Director and Co-President, Chopard

WOMEN’S CHAMPION AWARD

SIR FAZLE HASAN ABED Chairman, BRAC

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V I S I O N EVIE EVANGELOU President & Founder, Fashion 4 Development

VISION

I LOVE NEW YORK CITY. The bustling streets, unceasing energy and hectic pace embody life and possibility. It is a city that never sleeps and a formidable melting pot of cultures that converge, all in pursuit of a dream. It is in this city that I found my voice and of equal distinction, where the vision for Fashion 4 Development was realized and “Giving Back is the New Luxury” – F4D’s tagline – premiered four years ago.

USING F4D’S FOUNDING PRINCIPLES (the 4 E’s) to educate, empower, enhance and enrich countless lives in developing nations from around the globe, on this, our fourth anniversary of the First Ladies Luncheon, there is much to celebrate. Indeed, “it takes a village” and over the course of the last year, we were met by many unrelenting partners who served as beacons of hope and inspiration. Leading the charge, Vogue Italia Editor-in-Chief and F4D Goodwill Ambassador, Franca Sozzani, whose unwavering support from early in our development has paved the way for new opportunities in fashion to many underserved individuals and communities. And on behalf of both of us, it was my distinct honor to join Fashion Group International during their 30th Annual Night of Stars at New York’s famed Cipriani’s, to receive the Humanitarian Award alongside other honorees: Marc Jacobs, Angela Missoni, Nadja Swarovski and Alexander Wang.

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Among our new, widespread and robust alliances, we engaged sourcing expert Jeanine Ballone, to partner on the development of the F4D branded Capsule Collection of Women’s ready--to--wear designs, which will highlight ethical fashion in eco-sustainable fabrics and employ practices in Fair Trade; further, in association with Ballone’s non-profit, Zero to Hero, a pledge of support to aid at-risk workers sustaining the garment trade.

We have proudly ushered in partnerships with the Environmental Media Association and Debbie Levin, to expand awareness on the virtues of greening our lives; the Sustainia Fashion 100 Launch at MAGIC in Las Vegas, which will endeavor to seek out 100 solutions for sustainability within the fashion industry, as well as forged a partnership with the Reserva brand out of Brazil, and owner Rony Meisler, to create jobs and entrepreneurial programs in Latin America and Africa. Among the many collaborations we hope to see, this welcome recruit to our League of Gentlemen initiative, will launch the effort with the Brazilian production of specially designed T-shirts for F4D, and tote bags made in Africa. The model will ensure the development and production of sustainable products.

Additional international milestones included our premier First Ladies Luncheon during the prestigious Life Ball weekend at Belvedere Palace in Vienna, under the patronage of First Lady Margaret Fisher; the provision of support for tsunami victims in the Philippines through the UN Delegation of Women’s Club, and a partnership with Unilever’s “Help a Child Reach 5” hand washing campaign to ensure safe passage into adulthood - a luxury many are not afforded in unsanitary conditions.

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G IV ING BA CK IS T H E N EW L U X U RY

VISION

Other noteworthy highlights and partnerships included one with Taj Palaces and Hotels to support women weavers in India; the Pierre Hotel; the China Beauty Charity Fund scholarship program to aid emerging fashion designers from China with studies in NYC and internships with top brands; the launch of Middle East Fashion at Fashion Group International (FGI); a sustainability initiative with Hong Kong designer, Amy Cheung and FGI, and the Fashion Institute of Technology program preserving Asian culture. Finally, I’m thrilled to share that F4D and Skin Inc, a skincare company on the rise, have partnered to support a designer fund which will showcase a selected designer by Franca Sozzani to grace the runway at the Annual First Ladies Luncheon in New York, each year.

We also experienced measurable advances with existing initiatives under the F4D umbrella, including the expansion of F4D TV – our digital media and publishing platform created to profile the efforts of key influencers engaged in strategic solutions for global change – and a partnership with the Style TV Network, to host and co-produce a series of 13 episodes, as well as the establishment of our own non-profit, the ModaCARES Foundation. Through ModaCARES, we will focus on the formation of education programs and funding of high-risk regions requiring acute attention.

Though there is no possible way to recount, with reverence, all of the incredible people and moments that have touched me most throughout the last year, it was – categorically – one that enriched my life in ways that simply can’t be articulated. As we continue to move through and navigate the ever changing landscape in this arena, what I am most hopeful to witness is the continuation of humanitarianism rising up to unite for a better world and I look forward to what lies ahead. I extend my humble thanks for your generous and continued support and for making this an unforgettable journey.

Warmest wishes,

EVIE EVANGELOU

President and Founder, F4D

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VISION

F 4 D G L O B AL I N I T I AT I V E S

ILARIA VENTURINI FENDI in Africa celebrating the award given to her through Fashion 4 Development AFGHANISTAN

INDIA

AUSTRIA

INDONESIA

BANGLADESH

KENYA

BOTSWANA

NIGERIA

BRAZIL

PHILIPPINES

BURKINA FASO

SAUDI ARABIA

CHINA

SENEGAL

EGYPT

SOUTH KOREA

ETHIOPIA

TUNISIA

GHANA

UGANDA

GUATEMALA

USA

HONG KONG

VIETNAM

KEY PRODUCTION, TRADE

PROMOTION

HEALTH

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SKILLS TRAINING

EDUCATION

CREDITS

PUBLISHER

F4D MEDIA GROUP

EDITOR IN CHIEF

EVIE EVANGELOU

PRODUCER & SENIOR ADVISOR, SPECIAL PROJECTS ART DIRECTOR & BRAND STRATEGIST DIRECTOR OF PHOTOGRAPHY

KELLY DARR

KATHY RUIZ KT KIM

CONTRIBUTORS

KELLY DARR, KENZA FOURATI, KHOLEKA RODOLO, RUTH SUTCLIFFE, ROBB YOUNG

ADVERSTISING SALES AND ALL OTHER INQUIRIES PLEASE CONTACT:

MERCEDES ALAGNA INFO@FASHION-4-DEVELOPMENT.COM 212 327 3338

ON COVER MARION COTILLARD wears Green Carpet Collection at Cannes Film Festival 2014

COPYRIGHT MODAVIE 2014 Printing by DUGGAL, all rights reserved.

Reproduction in whole or in part without written permission is strictly prohibited.

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THE LUNCHEON

AN EMPOWERING JOURNEY

the first ladies luncheon - IN VIENNA B Y KE L LY DA R R

LIFE IS A BALL, particularly when your year includes the inaugural launch of the First Ladies Luncheon at Life Ball in Vienna.

In a time of extraordinary advances for F4D, this likely union marked the expansion of the First Ladies Luncheon, now celebrating its fourth year in New York. Conversations began when Life Ball Founder, Gery Keszler and F4D’s President and Founder Evie Evangelou met at the prestigious UN Heads of State Dinner two years ago.

“He shared the mission of AIDS LIFE/Life Ball, which aligns with our efforts, and he chronicled the rich history of opera, classical music, architecture and the culture that is Vienna, Austria. I began to really understand the charm of his homeland through Gery’s eyes and this opened the door to partnership discussions. We kept in touch and last year, he invited me to the Vienna Opera Ball – one of the most prestigious society events in Europe and that’s how it originated,” recalls Evangelou.

“It excited me to consider the similarities between our organizations in that we both use fashion, the arts and entertainment in a like manner,” shares Evangelou. “They do the most remarkable job – the entire weekend is so truly inspirational. It’s the Ball of life.

Thousands of people come from everywhere to partake that weekend. The Life Ball undertaking is a year in the making, wherein all of the creative elements and vision for the following year are manifest. With the engagement of key partners like the Clinton Global Initiative, the UN Global Fund and amfAR, throughout the year, the distribution of funds for prevention measures, education and research is ongoing. Gery is relentless in his mission to raise funds and awareness for AIDS.”

For Keszler’s part, he wanted to explore creating a woman’s event that would address the female side of the cause and, together with Evangelou, they envisioned an exclusive empowerment initiative to enhance the gala weekend, uniting women of power from various fields in society to supplement the Life Ball slate of activities in a unique way: using the First Ladies Luncheon as the vehicle. The Luncheon serves as a fundraiser and works in support of efforts that address women and AIDS, with a specific focus on the eradication of mother--to--child transmission.

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When asked how she continues to evolve the organization and inspire engagement and change, Evangelou shared, “I’ve always been a dreamer, and have had the good fortune of traveling the world to experience an array of people and cultures. Diversity in all forms is truly what makes our life experience a constant source of inspiration. I’ve drawn from these things to broaden my view of what’s possible on this journey.

With each new opportunity, the vision for Fashion 4 Development becomes clearer and our ability to impact change through unification, strengthens.”

THE LUNCHEON

YOUR FIRST TRIP TO VIENNA WAS LAST YEAR. WHAT WAS THAT LIKE FOR YOU?

WHAT WAS YOUR VISION FOR THE PARTNERSHIP?

“It was a really incredible experience. Vienna is a praiseworthy center of arts and culture and it consumes you in a way unlike many places I’ve experienced. There is such a rich, cultural history there that has influenced so much of music, the arts and architecture.”

“I felt this initiative combined with European expansion was a place where F4D could flourish and likewise, partner with AIDS LIFE to support the cause through extending our network and access to expanded awareness arms. I think we both share similar objectives in creating awareness which reaches every corner of the earth. It’s really a partnership of support for our respective brands and missions.”

“POSITIVE ENERGY, CREATIVITY,

&

A STRONG, MUTUAL DESIRE TO MAKE THE WORLD A BETTER PLACE” WHAT’S YOUR PERSONAL STYLE AND WHAT DID YOU WEAR?

WHAT DID YOU FIND MOST FASCINATING ABOUT LIFE BALL?

“I’m really a chameleon of sorts and am drawn to different styles.

For the First Ladies Luncheon, I wore a very feminine 1950’s style Marc Jacobs dress with a full skirt swing of fabric in red, with red and white polka dot shoes; for the Red Ribbon concert and reception with President Clinton, Donna Karan deep red, which was unintended but fitting, symbolizing the red ribbon of AIDS. It occurred to me in hindsight that I wore a lot of red or hints of it. My evening attire for the VIP dinner before the Ball, was a much more form fitting, rose copper, sequin, strapless dress, and after dinner, I swapped my Fendis for combat boots and my cashmere wrap for a dark, indigo blue motorcycle jacket which I wore over the rose copper dress. And that’s how I went to Life Ball: a high slit gown with my motorcycle jacket and combat boots – I was comfortable and, no pun intended, I had a ball!”

“There was so much beauty and grandeur; it was so much to take in. I was amazed at how they were able to pull it all together to be impactful, beautiful and entertaining with a message. There was an eclectic mix of everything: poetry readings, fashion, performance; the red carpet alone must have been a mile long and everyone walks it. It’s so masterful and I’ve never seen anything so massive where the whole community participates. They close the streets, the city shuts down but it is so alive. The elaborate costumes and makeup are breathtaking and it’s so theatrical unlike anything I have ever seen. And it was most incredible to see so many people in attendance who genuinely care about the mission while sharing in this amazing experience. It really is a celebration of life and it was wonderful to see people expressing themselves in their own way. Anything goes!”

WHAT DO YOU HOPE TO ACCOMPLISH WITH THIS PARTNERSHIP IN THE COMING YEARS?

WHAT DRIVES YOUR SUCCESS IN THE CREATION OF NEW ALLIANCES?

“I hope to be able to help advance global awareness about what’s being done in Vienna during Life Ball and attract people from other continents to the cause; to raise funds to eradicate mother--to--child transmission of AIDS and change statistics on the percentage of healthy babies being born. Not enough attention is given to the female side of AIDS. I want to strengthen that area and bring another level of support and attention there.”

“Positive energy, creativity and a strong, mutual desire to make the world a better place. I created this platform so others working in the arena of aid and advancement can use it, attach to it and we’ll be there to serve as a resource of support and connection. Expanding participation bolsters the platform of support for all involved. For me, all things begin with love and out of that, creativity and a shared vision which results in action and resonating change.”

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THE WAY FORWARD

F4D’s

I AM “THE WAY FORWARD” instagram campaign

BERNARDO URQUIETA

KATE SOMERS

F4D’s Director of Social Media & Innovation

F4D’s Assistant Director of Social Media

F

eaturing environmentally and socially conscious models, designers, and artists alongside our official tags, #IAMTHEWAYFORWARD and #F4D, this effort will engage a global audience. In today’s fashion and entertainment arenas, a social media presence counts. We invite you to participate in our campaign, to harness the mutually beneficial platform of social media, and support the growing consumer interest in environmental and ethical issues that impact fair trade, wages and advancement.

This also illustrates how everyone’s voice can serve the dual purpose of promoting their philanthropic footprint while aiding with F4D’s awareness objectives.

join us INSTAGRAM

Fashion4Development

TWITTER

iamF4D

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J

OIN US F4D PARTNERSHIIP OPPORTUNITIES Fashion 4 Development offers many opportunities to partner, support and participate

FIRST LADIES ANNUAL LUNCHEON, NEW YORK FIRST LADIES ANNUAL LUNCHEON, LIFE BALL IN VIENNA Individual and Corporate Sponsorships

PRESIDENT’S CIRCLE Specialized Product Branding Partnerships starting at $25,000, including tailored benefits

LEAGUE OF GENTLEMEN Exclusive Men’s Club supporting F4D

SPOKESPERSON As a celebrity or high-profile personality, partner with F4D

CONTENT, MARKETING AND ADVERTISING Get involved with the F4D TV and Media Group

F4D LIFESTYLE BRAND Innovative Partnership Opportunities

CONTACT US 212.327.3338 info@fashion-4-development.com

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first

LADIES

When Michelle Obama became the First Lady of the United States in 2008, she immediately gained the fashion community’s vote for her all-American style. Known for wearing the designs of Jason Wu, Isabel Toledo, and Laura Smalls, the role model has undoubtedly helped make these native designers overnight sensations.

IMAGE COURTESY OF GETTY IMAGES PHOTO BY MARK WILSON

FIRST LADIES

RANIA AL

ABDULLAH Queen Consort of Jordan

BY ROBB YOUNG A twenty-first-century woman fluent in the language of Twitter and adept at using shortcuts on her smartphone, Rania Al Abdullah is one half of an absolute monarchy and a global celebrity who posts spoof videos of herself on YouTube and cosily chit-chats with Oprah Winfrey. A Kuwait-born Palestinian beauty with a mane of chestnut hair, the stylish wife of the King of Jordan is a highly articulate and intelligent woman at home in both T-shirts and slinky eveningwear. Depending on who you ask, Rania Al Abdullah is either a wanton ‘handbag queen’ meddling in her husband’s affairs, or an incredibly chic, modern first lady wielding precisely the right kind of political influence on the sidelines.

and organizations she supports, such as Unicef, boosts her credibility and makes her seem more approachable But in later years she began to better understand that, on the right occasion, releasing her innate sense of glamour could be just as powerful. Bewitching beauty, royal mystique and a muse-cum-mannequin’s ability to make couture’s finest designers do battle over the right to dress her for formal affairs earn her both international acclaim and valuable publicity. ‘As the first to project the image of a truly stylish and modern Arab woman to the entire world, she’s our number one ambassador. Always classy’, says Susan Sabet, chief editor of Middle Eastern fashion magazine Pashion.

For many religious conservatives, she wears too few clothes and makes too much noise. But for Jordan’s allies in the West and progressive forces in the Middle East, her vocal stance on the region’s social taboos is only authenticated by her refreshing style. Queen Rania likes to downplay royal sartorial protocol wherever she can, opting for belted sweater dresses paired with big clutch bags, sharp tailored jackets over soft knitted tops or simple shift dresses and understated jewellery. She often dresses down when making speeches at such major political gettogethers as the World Economic Forum. Wearing slacks and button-down shirts or T-shirts with slogans of causes

This spotlight, in turn, provides a showcase and an audience for her humanitarian pursuits. Wives of elected leaders who get only a few years in office, however, might find it more difficult to push their own political agendas. Nonetheless, with much of the world prone to oohing and aahing over modern royalty, Queen Rania’s ability to make an elaborate gown look effortless or a T-shirt seem sensational is one of the keys that has opened doors for her to access the kind of politically charged platforms which many other first ladies can only dream of.

These excerpts are taken from the critically-acclaimed book “Power Dressing: First Ladies, Women Politicians and Fashion”, written by Robb Young (Merrell Publishers, 2011).

Robb Young is a London-based fashion business journalist and strategic consultant who contributes to the BBC, Financial Times, New York Times, International Herald Tribune and Business of Fashion among other publications. www.robbyoung.co.uk

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IMAGE COURTESY OF GETTY IMAGES PHOTO BY CARLOS ALVAREZ

FIRST LADIES

SHEIKHA MOZAH BINT

NASSER AL MISSNED Consort & Wife of the Former Emir of Qatar

BY ROBB YOUNG She is arguably the most glamorous first lady in the Middle East, but, in spite of the conclusions that some might draw from her high-octane image, Sheikha Mozah bint Nasser Al Missned cannot be described as a trophy wife. As the consort of the former Emir of Qatar, Sheikha Mozah is one of the most prominent women engaged in civic life in the region. Through her relationships with UNESCO’s education programme and other organizations, she plays a very active role in raising Qatar’s status. By supporting benevolent international educational initiatives and Qatari foundations to combat terrorism via his wife, the former Emir often avoided accusations of meddling in the foreign affairs of his Arab neighbours while scoring points with his Western allies.

Unlike some of the region’s other royal wives who tend to follow more sedate fashion cues, Sheikha Mozah is serenely unconcerned with looking demure. Statuesque and diva-esque, she has upped the style game thanks to glossy couture frocks by Jean Paul Gaultier, killer Christian Louboutin heels and exotic reptile-skin accessories, coordinated in perfectly matching colours. At meetings for her own causes and without her husband, Sheikha Mozah is partial to gender-bending jackets paired with long column skirts and copious strands of jewels over a pressed white shirt. When abroad, she likes to show off

an hourglass figure with a slinky belt or giant corset, and wears her signature cap/turban-style hijab pushed back to expose just an inch of her hairline – knowing that the images will be beamed back home, where the public is used to seeing her in billowing black metal-studded kaftans with her hair fully covered by headscarves.

Sheikha Mozah’s tendency to veer off the charted course of appropriate first-lady style hasn’t been met with disapproval by the old-school Western arbiters of fashion who are usually terrified of so much va-va-voom. Quite the opposite: in 2009 she ranked very high on Vanity Fair magazine’s list of ‘International Best Dressed’. More importantly, other accolades spring from far more meaningful achievements.

She is a laureate of the esteemed Chatham House Prize, granted by the political think tank for contributions to the improvement of international relations. She was the first Arab, the first woman, and the first style icon to receive the illustrious prize. It must have been a revelation in the sobersuited world of foreign affairs that substance doesn’t have to come without style.

These excerpts are taken from the critically-acclaimed book “Power Dressing: First Ladies, Women Politicians and Fashion”, written by Robb Young (Merrell Publishers, 2011).

Robb Young is a London-based fashion business journalist and strategic consultant who contributes to the BBC, Financial Times, New York Times, International Herald Tribune and Business of Fashion among other publications. www.robbyoung.co.uk

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IMAGE COURTESY OF GETTY IMAGES PHOTO BY CARLOS ALVAREZ

T A P T A P B A G

A bag that takes the form of a mission statement and confirms its commitment in testifying, broadcasting, going back over unimaginable and secular traditions through narrative images. A report, through a complex emotional geography, which emphasizes the métissage between the Haitian, African and Italian components. A match point meeting is the out-and-out designer’s “emotional congestion”:

RE T U RN I NG HOME T O HAITI.

Defined by André Malraux as “the most amazing experience of the magic art of the 20th century,” Haiti is revealed, as never before, through the energetic artistic movement in the Caribbean, the art Naïf, emblem of that inclination to the active observation built around a simple soul. In the wake of this artistic perspective, that is espression of life, nature and spirit, liven up, as a social barometer, the prints about ‘Tap-Tap’, the traditional common means of transport defined “pop art on wheels”.

On these ones are painted subjects belonging to the Haitian religious, popular and historical tradition, ironic phrases, Haitian proverbs or messages, by artists who attend schools of art just for ‘Tap Tap’ painters.

Through the ‘Tap Tap bag’, antipodal situations and paths find a point of intersection where the inner lining, typical of the Italian men’s shirts,

represents the tradition of the old-country. Added to that is Ethiopia with its local materials: the cotton canvas, which is grown using traditional techniques from cooperatives of small farmers, and the Zebu leather, which bears the marks of a life spent outdoors and on which, thanks to the coloring without lacquering full-grain treatment, the veins of an “experienced” skin are traceable.

Africa and its community handed down the handcrafted knowledge in assembly the bag and they promote the sustainability through work and cooperation designed to promote an authentic cultural symposium, including visions and expressions of worlds far away from each other and in contrast only in appearance, for an impeccable aesthetic crasis among Ethiopia, Haiti, Italy. In a reversal of Babel.

AVAI L A B L E O N Y O O X .C O M

A G Eof N T S CHANGE Agents of Change are global influencers who work in partnership with F4D on initiatives that empower and advance world culture from education to training, sustainability and micro-finance models, these luminaries from varying industries are committed to engaging in solutions for positive social change and a new way forward in support of the United Nations Millennium Development Goals.

FRANCA SOZZANI Goodwill Ambassador, Fashion 4 Development and Editor-in-Chief, Vogue Italia

PEOPLE

FRANCA SOZZANI MESSAGE BY FRANCA SOZZANI GOODWILL AMBASSADOR FASHION 4 DEVELOPMENT, EDITOR--IN--CHIEF, VOGUE ITALIA

To care about people is a commitment. And every day, even during my work as Editor--in--Chief of Vogue, that commitment is always on my mind. One year ago, I thought that I could do more - that I have to do more for women and children to give them the hope of a better future. To make things happen is my constant goal. I travelled to Ethiopia and Burkina Faso. I formed partnerships with European and American designers in various developing countries, to provide jobs and empower women. I met with local designers to mentor them and provide support to young talent. I found so many exemplary organizations all around the world in developing countries. But for me, my commitment is not only about visiting the peoples and cultures, but about creating jobs. How can we help women to have sustainable employment? I believe that we have to discover and cultivate the talent within the local communities of developing nations. This is key, which will further economic development in a country. If we continue to only “use” these countries for production, it will always be about price. And Africa is not competitive with Asian countries. This is why I decided to focus a great deal of my energy encouraging new local designers to make their own collections and organize small workshops within their country. I introduced them to buyers, to the media and to e--commerce sites such as Yoox. I brought some of them to Milan and Dubai to be

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showcased and recognized. They need awareness and distribution.

I’m proud to say that through these efforts, some of these designers were discovered by F4D, such as Jewel by Lisa, made by Lisa Folawijo who presented her collection at New York Fashion Week. I’m proud to say that Stella Jean, whose designs are gracing the runway at F4D’s 4th Official Annual First Ladies Luncheon during the 69th Session of the United Nations General Assembly, was discovered by Italian Vogue.

She now collaborates with workers in Africa on textiles and accessories and her collection has currently reached the designer floor of Saks Fifth Avenue. It’s a long road we have travelled to arrive where we are at F4D, and we have great goals ahead of us. The commitment is strong and the will is powerful! We have already witnessed encouraging, positive signs of our progress. We need to have the cooperation and collaboration of everyone: local governments, designers and manufacturers. All together, we can build a fashion system in developing countries which is Sustainable, Ethical and about Fair Trade!

“ WE

ARE THE WAY FORWARD!” Fashion 4 Development

PEOPLE

DONNA KARAN LEGACY BY DESIGN

By K elly Darr

When it comes to modeling a life of good works, we could all take a page out of Donna Karan’s book. It’s been four decades since one of the world’s leading designers burst onto the global stage to take her place among the fashion elite. From First Lady Hillary Clinton, to Kate Moss and Nicole Kidman, her timeless styles have maintained a dedicated following that spans the ages. Her genius was aptly characterized by Vogue when they wrote, “More than any other cultural icon, she has helped to heal the fissure between the highpowered executive and the feminine, maternal woman.”

Karan’s penchant for detail and impeccable design sense catapulted DKNY into a multi-million dollar empire, a success unfathomable to most, and her contributions have garnered numerous accolades and awards; among them, Fashion Group International’s Superstar Award and several from the prestigious Council of Fashion Designers of America, Inc. Yet, despite these extraordinary achievements and a colossal career, what’s perhaps most fascinating about this quintessential New Yorker is her feet have always been firmly planted on solid ground.

“When success comes to you so early in life, you wonder what your true purpose is. I realized I had this platform and profile I could put to use for something more than clothes. There is nothing more gratifying than helping others and making a difference,” Karan shares.

Karan’s philanthropic contributions range from pediatric AIDS to cancer research, among other noteworthy causes. In 2007, she founded Urban Zen as a vehicle to empower and enrich cultures, and she serves as honorary ambassador to Haiti.

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In partnership with the Clinton Global Initiative, she works relentlessly to aid Haitian artisan commerce and was recipient of the Clinton Global Citizen Award, among other distinguished honors.

That profound and heartfelt commitment to giving back, infusing heart, body and soul has been a guiding principle that has long directed her path and is also the divine inspiration behind much of what drives her. In response to addressing her hopes for the future, Karan shared, “They are that we all learn to drop the ego and focus on the we instead of the me. That’s why I believe in conscious consumerism and a soulful economy, where we think about our purchases, where they came from and who they benefit. I still very much believe in objects of desire - that will always motivate you to want something - but why not help sustain a culture, a people, a way of life in the process?” In reflecting on her vast contributions, what must be underscored is hers is a life well lived and celebrated and undoubtedly, her legacy endures - something to which we should all aspire.

PEOPLE

DONNA KARAN, PHILIPPE DODARD and EINSTEIN at the wood workshop in Port-au-Prince, Haiti TELL US ABOUT GROWING UP IN A FASHION-CENTRIC FAMILY AND HOW YOU KNEW YOU’D FOLLOW IN THEIR FOOTSTEPS.

IT TAKES A LOT OF INGENUITY TO LAUNCH YOUR OWN BRAND. CAN YOU SHARE WHAT THAT JOURNEY WAS LIKE FOR YOU?

“I was born on Seventh Avenue. My father, who died when I was three, was a custom tailor. My mother was a showroom model who eventually went into showroom sales, and even my stepfather was in the business.

Fashion was all around me, so it just felt like my destiny in every way.”

“That’s a huge question. The short answer is simple: I wanted to create a small collection of clothes for me and my friends – sophisticated pieces that would take us day into night, season into season. As it turns out, I had many more friends than I knew.”

HOW WOULD YOU DESCRIBE YOUR EARLY DESIGNS/VISION AS A YOUNG GIRL?

WHAT DO YOU FIND PEOPLE ARE MOST DRAWN TO ABOUT YOUR DESIGN STYLE?

“That was the 60’s, and I was a hippy at heart. I liked cool, edgy clothes – hot pants and gladiator sandals that wrapped up the legs. Halter tops and palazzo pants. And I lived in Danskins, so anything that was bodyconscious appealed to me.”

“The timeless simplicity and function. Our Seven Easy Pieces is a modern system of dressing, designed to make you look good and feel good, so you don’t have to think about your clothes. They empower you to get on to what truly matters in your life – wherever your journey takes you.”

WHAT DESIGNERS INFLUENCED YOU MOST AND WHY?

WHAT IS YOUR SECRET FOR SUCCESS? WHAT ADVICE WOULD YOU GIVE TO UP AND COMING DESIGNERS?

“There are so many, it’s hard to know where to begin. I’d have to say my mentor Anne Klein, first and foremost. She taught me so much about what modern women need and how to fit and dress the body. Anne knew more than anyone that a woman must feel good in her clothes.”

WHAT WERE THE MOST VALUABLE LESSONS YOU LEARNED WHILE AT PARSONS SCHOOL OF DESIGN THAT YOU APPLIED IN YOUR ROLE AS HEAD DESIGNER FOR ANNE KLEIN? “Parson’s taught me so many valuable things, including discipline. We designed and created a garment from the ground up: sketching, pattern making, draping, sewing – we hand-stitched everything! While I don’t pretend to master those skills now, I appreciate the work that goes into a garment, and knowing what’s possible and what isn’t.”

“Know your customer. That’s my advice in a nutshell. Get a job in retail.

Go in the dressing room and see what ‘she’ responds to and why. There’s nothing more valuable than understanding what a woman needs and wants in her clothes.”

TELL US ABOUT URBAN ZEN. “Urban Zen is a community of change dedicated to integrating healthcare and education with the mind/body/spirit connection, as well as the preservation of culture and its artisans for a soulful economy. After so many years of dressing people, I wanted to address the areas that touch and affect all of us.”

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PEOPLE

DONNA KARAN at Jean Paul Sylviance tobacco artisan studio in Jacmel, Haiti

WHAT WAS IT, IN PARTICULAR, ABOUT HAITIAN CULTURE THAT DREW YOUR ATTENTION THERE?

OF ALL OF YOUR HONORS AND ACCOLADES, WHAT DO YOU HOLD MOST DEAR?

“When Haiti’s earthquake struck, you had a country in crisis. Help was needed in every direction – health, education and preserving this vibrant, colorful culture – all areas we address at Urban Zen. The first step was housing, where Urban Zen collaborated with leaders in fashion, music and hospitality to create tents for people to live in. I found that the more time I spent in Haiti, the more personal it became. I fell in love with the beautiful, spirited people and their vibrant artisan community.”

“What we accomplished. The alignment of Donna Karan and New York City; that we celebrated and empowered women with modern clothes and we never stopped finding solutions to problems; that we accentuated the positive and deleted the negative; that we helped women look sophisticated, day into night, with ease and comfort and that we were forever evolving forward, never thinking the job was done.”

WHAT DOES IT MEAN TO YOU TO RECEIVE FASHION 4 DEVELOPMENT’S MEDAL OF HONOR? “I am deeply touched and honored. This means the world to me. Thank you.”

“When success comes to you so early in life,

YOU WONDER

what your true purpose is.”

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PEOPLE

GERY KESZLER LIFE IS A...GENTLEMAN’S BALL B y Kelly Dar r

In Austria’s picturesque capital city of Vienna, the hills are indeed alive with the sound of music…and unparalleled arts, culture and opulent architecture. Musical prodigies like Mozart, Beethoven and Brahms found their respective musical voices there, among many other cultural elite, and they’re in extremely good company with AIDS LIFE/Life Ball founder, Gery Keszler.

photo by Raphael Lugassy

This idyllic milieu wasn’t just the catalyst that drove many key, historical figures to greatness, but served as the hub of inspiration for this Viennese native – the visionary force behind one of the world’s preeminent cultural celebrations, benefiting AIDS, the Life Ball. To witness it in its splendor would rival a magnificent, Technicolor dream embellished with characters in the most grandiose fashions donned by icons, elected officials, the who’s who of high society and celebrities alike – a grownup carnival with enticements for all to relish. Despite the grandeur, there is something much deeper at the heart of this experience that bonds the participants and creators – the eradication of AIDS. One can only ponder, how did the worlds of fashion, arts and the pursuit of this valiant cause collide in the “City of Dreams”?

“As a make-up artist in the 1980’s, I got to travel and see a lot.

Thierry Mugler, an outlandishly creative and inspired personality, served for me as an introduction to the world of Haute Couture. AIDS was a threat and nobody knew what to do about it. Throughout my experience attending fundraising events – from black tie galas to shrill, gay parties, I believed combining the two worlds would have an even greater impact and reach – and this is still what Life Ball is today. It serves as a platform for people from all walks of life and unites them as one, under the sign of the red ribbon,” cites Keszler.

While this forum is an essential vehicle to advance the cause, in his utopia he most looks forward to the day when the necessity to host Life Ball and its related events isn’t required – and “we can finally say we’ve overcome the epidemic.” While he shares the journey with many committed organizations and individuals to ensure that day comes, this formidable gentleman, who always knew he’d use his life for the greater good, is clearly in a league of his own. And for those fortunate enough to have experienced the magic of the Life Ball celebration, undoubtedly it will rage on.

“The classical Viennese culture, its rich heritage and the combination of melancholy for times past with a divine call to be part of the present and influence the future, has always served as my muse in many different ways. The beauty of the city and the manifold characters of the people living in and shaping it have always been close companions and bore great fascination for me,” he recalls with profound affection.

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RICKY MARTIN performs at LIFE BALL 2014 TELL US ABOUT THE NON-PROFIT ORGANIZATION YOU FOUNDED, AIDS LIFE? “AIDS LIFE is the organization behind the Life Ball. The funds raised throughout the Life Ball weekend are distributed through our board – we collectively decide what to do with the funds, where the greatest needs are and how we can advance our overall efforts in the fight against HIV/ AIDS. The board of directors is independent from the organization of the Life Ball events. Board members of AIDS LIFE are working in an honorary capacity for this vital cause.”

WHAT CHALLENGES DID YOU FACE IN THE CREATION OF LIFE BALL AND HOW DID YOU OVERCOME THEM? “The greatest challenge was to stick true to the cause, often acting against the will of certain groups; sometimes we hit walls. But with the support of the late mayor of Vienna, Helmut Zilk, I had powerful backing for our plans. With that, and the will of so many friends and partners, we were able to overcome. Despite abysmal sales the first year, to our delight and surprise, people came out in droves in the end and it still remains the most beautiful Life Ball in my memory.”

SINCE THE ESTABLISHMENT OF AIDS LIFE MORE THAN 20 YEARS AGO, WHAT STRIDES HAVE BEEN MADE? HOW HAVE YOU EMPOWERED PEOPLE/COMMUNITIES DEALING WITH AIDS & HIV? “The first and foremost goal has been reached: a positive HIV diagnosis is not a death sentence any more. A major milestone was when international partner Bill Clinton reached out to pharmaceutical companies to ensure affordable medication was available for affected people in developing nations. HIV testing has been ramped up; counseling has been enhanced.

Thanks to relentless research of dedicated doctors, a lot of them supported

by The Foundation for AIDS Research - a long-term Life Ball partner scientific advances have had a major impact on so many lives. Still, with an HIV diagnosis, stigmatization and discrimination often leads to depression and social isolation. This is something that we can only counter with love, a philosophy shared by friend and Life Ball partner, Elton John.”

“ MY INITIAL VISION was to unite people from all walks of life”

WHOM OR TO WHAT DO YOU CREDIT MOST FOR THE GROWTH AND ADVANCEMENT OF ONE OF THE MOST INFLUENTIAL INTERNATIONAL CHARITY EVENTS IN THE WORLD? “Thanks to strong partners such as the city of Vienna, and thousands of volunteers supporting us since the first Life Ball, we were able to turn this event into what it is today. Many companies have supported us financially and countless strong and committed individuals, believing in the goals of Life Ball and living the Life Ball spirit, have advanced Life Ball even beyond what I thought it could ever be.”

WHAT WAS YOUR INITIAL VISION AND HOW HAS THAT EVOLVED? “My initial vision was to unite people from all walks of life, under the symbol of the red ribbon, in a celebration of tolerance, peace and joy, remembering those who were taken due to HIV/AIDS, while raising funds to support those affected by it. This vision hasn’t shifted but has increased – now uniting international partner organizations, political stakeholders, entrepreneurs, opinion leaders, creative thinkers, provocateurs, artists and leaders of the fashion industry alike.”

WHAT DO YOU THINK ATTRACTS HIGH-PROFILE SUPPORTERS TO THIS PARTICULAR CAUSE AND CELEBRATION? “Life Ball reinvents itself every year, and at the same time stays true to its original goals of openness, acceptance and raising funds for those affected. It is a feast of lights, delights, joy, harmony, exuberance – but it does all that with substance, with a reason behind it. This authenticity is what Life Ball visitors can feel, be it a high profile politician, superstar, or regular Life Ball guest. Everyone is able to take in the love, fantasy and joyfulness that permeates the air throughout the Life Ball weekend. The entire city buzzes with the excitement and ongoing preparations for this festivity. The beauty of it all, combined with the cause it truly stands for, is what keeps me doing it and also why I believe people come back.“

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THE BEST OF FASHION – RUNWAY AND COSTUME, DESIGN, MUSIC AND CULTURE ARE FEATURED HIGHLIGHTS OF THIS EVENT. HOW DID THAT COME ABOUT?

THROUGH YOUR FIGHT AGAINST AND AWARENESS FOR AIDS/ HIV, WHAT IS YOUR PROUDEST ACCOMPLISHMENT?

“Fashion and the arts are still very conscious about the disease and many fashion houses and others, both within and outside the creative fields, are very committed to the fight against HIV/AIDS and are proud to support and be a part of Life Ball.”

“I think the biggest of them all is that what was supposed to happen once has turned into an annual event, attracting people and businesses alike.

Life Ball still triggers the spirit of solidarity and so many people are part of it all. It fills me with joy that Life Ball is a sociopolitical statement – and not just another charity event. It stands for openness, diversity and acceptance of people from all walks of life.”

THIS YEAR MARKED THE LAUNCH OF THE FIRST LADIES LUNCHEON IN VIENNA DURING LIFE BALL. TELL US ABOUT THAT.

HOW DOES IT FEEL TO BE THE RECIPIENT OF F4D’S LEAGUE OF GENTLEMEN AWARD?

“I was fortunate to meet Evie Evangelou in New York a few years ago.

The beautiful synergy of the First Ladies Luncheon (FLL) and Life Ball was apparent to both of us. Over the years, Life Ball has supported projects in the field of mother-to-child transmission of AIDS – the single, largest killer of women in developing countries. The FLL, with its unique way of uniting fashion, diplomacy and goodwill is an opportunity for female leaders from all walks of life to connect and exchange ideas. The FLL will become a regular event of the Life Ball weekend, raising awareness and funds for the female side of HIV/AIDS.”

“I am receiving this Award for the entire Life Ball team and family – it’s a distinction for everybody involved and one I am honored to share with friend and fellow, past recipient, Michele Sidibe. An award is a beautiful way of accepting thanks. This is especially meaningful to me and to us and it will contribute greatly to making Life Ball better known in New York and beyond.”

PEOPLE

THE GOLDEN TOUCH OF:

CAROLINE SCHEUFELE WH E R E C HOPA R D M EET S JEW E L RY S US TA I N A B I L I TY

By K h ole ka Rodolo

Businesswoman, entrepreneur and philanthropist are a just a few words used to describe the powerhouse behind the Swiss luxury brand, Chopard. Caroline Scheufele’s responsibilities range from being the brand’s Artistic Director and Co-President, to overseeing the High Jewellery division. Residing between Germany and Switzerland, Scheufele’s family centered most of their foundation for Chopard in Geneva after 1963. During the 1980’s, with Chopard, Scheufele was well into the establishment of a successful career when she began creating the Happy Diamonds jewelry collection -- a more effective and organic alternative to jewelry manufacturing.

As a family-owned cooperative, Chopard is responsible for ensuring that the working conditions of those involved in the mining process are secure and environmentally friendly without having to jeopardize the mine’s output. Essentially, this means that the mine workers and their families are guaranteed a secure working salary, social welfare, education and training. Since 2013, Chopard’s involvement in presenting its 25-piece Green Carpet collection of High Jewellery has garnered attention from world-renowned events such as the Cannes Festival.

Sustainable production has become such an essential movement across the production of jewelry, and Scheufele’s visionary ideals for the future of mining have in some way, influenced the mechanics of luxurious accessories. The term ‘luxury’ itself has the potential to be seen as something other than just its definition of quality or opulence.

It can also be seen as a condition of unpretentiousness and ethical contributions. While we explore the objectives for the development of sustainable luxury, the tradition of excellence in Chopard’s branding is a concept that continues to emphasize quality craftsmanship.

Scheufele has also served as a bit of a lightening rod for the jewelry industry, always marketing, advertising and communicating for the business, while simultaneously preempting the use of unethical resources. Scheufele’s focus on ethical gold for instance, is a new and innovative project for the brand, influencing the jewelry industry’s creativity and excellence in craftsmanship. Her passion for sustainable luxury has ensured that Chopard takes an important step towards redefining the essence of making jewelry and watches without compromising the work ethics of the mining community in Colombia. “We have the whole supply chain, from the gold to the refinery, and we can control how the gold is refined, so no mercury is used—nothing to spoil nature,” she says.

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PEOPLE

GREEN CARPET COLLECTION Ring

GREEN CARPET COLLECTION Chandelier Earings

YOU ARE PART OF A JEWELRY DYNASTY, ESTABLISHED BY YOUR FAMILY. WHAT ARE YOUR FONDEST MEMORIES GROWING UP BETWEEN GERMANY AND SWITZERLAND AND HOW YOUNG WERE YOU WHEN YOU KNEW THIS WOULD BE YOUR CHOSEN CAREER?

HOW WOULD YOU DEFINE YOUR PERSONAL STYLE? “I consider my personal style to be unique and eclectic, but always very feminine. I am constantly inspired and influenced by the different facets of life – from all of my trips around the world, to my passion for cinema and animals -- and I think that is reflected in my style.”

“I loved growing up around our family business and it was a natural move for me and my brother to take an active role in the company. When I was a teenager, I enjoyed drawing jewelry models and in 1985, I sketched a clown with articulated legs and a tummy full of diamonds and coloured stones. This sketch inspired us and was the beginning of my challenge to introduce jewelry, and later High Jewellery, to Chopard which was dedicated purely to watchmaking. My motivation has always been driven by my passion for precious stones and design.”

HOW DID LIVIA FIRTH’S WORK WITH THE GREEN CARPET CHALLENGE INSPIRE ITS COLLECTION AND WHAT WAS YOUR ROLE IN THAT? “When I first met Livia Firth, we talked about her work in the fashion industry and I found it very inspiring. She asked me where I was buying my gold from. I said, ‘from the banks.’ While we were talking, I realized that Chopard could maybe work on the provenance of our gold sourcing.

I spoke with my brother and Co-President and we decided that Chopard should take a pioneering role in the jewelry industry and help pave the way to sustainable luxury. Our company is RJC certified, but we decided to go further and launch ‘The Journey ´, to tend towards sustainable luxury.

We started working on the gold we use, but we want to also look at the other materials we work with. It will take time. The Journey is a complete process that impacts the whole company, not only on gold production, but on all aspects of our watch and jewelry manufacturing.

JEWELRY IS A FASHION MAINSTAY AND YOUR BRAND HAS HAD A STAYING POWER THAT FEW EXPERIENCE. TO WHAT DO YOU CREDIT THIS? “I attribute the success of Chopard’s jewelry and High Jewellery creations to our unique designs, exceptional craftsmanship, spectacular stones, and innovation. We create original, refined yet modern designs that enhance and complement a woman’s natural beauty with an air of discreet luxury.”

“The Green Carpet Collection started with two pieces: a cuff bracelet and hoop earrings. Since then, we continued to develop and expand this High Jewellery collection in 2014 and this year my brother, Karl-Friedrich, launched the first watch in the world made of Fairmined gold – the L.U.C. Tourbillon QF Fairmined, which is also Qualité Fleurier certified.

WHAT INSPIRES YOU AND THE CHOPARD DESIGNS, AND HOW MUCH SAY DO YOU HAVE IN CREATIVE DIRECTION? “I oversee a fantastic team of artisans that I work closely with on a daily basis. Our philosophy is to breathe fresh creativity into the world of jewelry and design beautiful, artistic ‘objects of desire’. I think it is important to be daring and always innovative.”

“By putting sustainability at the very heart of Chopard, my brother and I wish to set an example and make a difference in the world of luxury jewelry and watchmaking.”

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PEOPLE

MARION COTILLARD and CATE BLANCHETT wear Green Carpet Collection at Cannes Film Festival 2014 TELL US YOUR VIEW OF THE IMPORTANCE OF SUSTAINABLE FASHION.

WHAT ARE YOUR HOPES AND PERSONAL PURSUITS FOR THE FUTURE?

“I consider sustainable fashion an essential, not a luxury. To me, it’s about being responsible to people, the planet and the environment. I see it as a form of social engagement, and it gives an added value to our products.”

“In the future, I hope that Chopard can extend our work in sustainable luxury beyond South America. I want to see it expand throughout the world, helping communities locally. My wish is that our work sparks the entire jewelry industry to take the necessary steps to sustainability.”

HOW DID YOU SET SOUTH AMERICA, (PARTICULARLY COLOMBIA) AS YOUR INITIAL TARGET FOR THIS PROGRAM, AND WHAT ARE PLANS TO EXPAND TO OTHER COUNTRIES?

WHAT ADVICE WOULD YOU GIVE TO THE NEXT GENERATION OF CREATORS/DESIGNERS OR OTHERS WHOSE WORK IMPACTS THE FASHION INDUSTRY?

“The opportunity to begin our journey in South America, focusing on people and families in artisanal small scale mining communities came through our partnership with the NGO, the Alliance for Responsible Mining (ARM). Through ARM, we are helping artisanal small scale mines to achieve Fairmined certification. We work at the moment with a mine in Colombia. We have also started to buy Fairmined gold, which ensures that each step of the mining process is managed ‘responsibly’, addressing environmental, social welfare, training and financial aspects of gold extraction.”

“It is key for the next generation of designers in all fields to constantly challenge their own creativity, to push it beyond traditional boundaries, to innovate. However, this needs to be done with a strong focus on the materials they are using, where they are coming from, how they are being sourced. They need to use their creativity responsibly and with respect for the environment and humanity.”

“I consider sustainable fashion

AN ESSENTIAL, not a luxury”

IN WHAT WAYS HAVE WOMEN/CULTURES BEEN EMPOWERED

BY INITIATIVES LIKE THE GC COLLECTION? “Through our partnership with ARM, we are helping communities -- real people -- to develop the best practices for responsible small scale mining.

It brings benefits to the community while providing education, training, and social welfare development for the artisanal worker.”

TELL US WHAT IT MEANS TO RECEIVE THIS YEAR’S FASHION 4 DEVELOPMENT AWARD. “I am honored to be receiving this year’s Fashion 4 Development award! This initiative, Chopard’s ‘Journey’, is my labor of love not just for jewelry, but for the world and all ofthe people whose lives are improved through it. It is not an easy journey, but it is the right one. There is no greater accomplishment than to have an impact on the world, the environment and the people we share this earth with.”

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PEOPLE

DEBBIE LEVIN A L L T H AT G L I T T E R S I S G R E E N B y Kelly Dar r

Curiosity and an unquenchable thirst for knowledge are the driving forces behind much of the world’s great successes, so it comes as no surprise to discover that it’s precisely these qualities that have transformed both the person and contributions of the Environmental Media Association’s President, Debbie Levin.

Renowned as one of the top thought leaders in setting the global environmental agenda, one might assume her dedication on the issue was born of a lifetime commitment to understanding the complexity of the subject. But it was a chance encounter at a luncheon in 1999 that set her passions aflame. “I was invited as a guest to a luncheon – the 9th Annual EMA Awards – and knew little of the agenda. But as I sat there and listened to the mission of this organization, I was taken by an overwhelming sense of urgency to both grasp and convey the importance of an environmental education,” Levin shared. “I was asking a million questions of the Board Chair, and engaged in strategic inquisition and the sudden passion for what it could be consumed me. The next day he invited me to lunch and asked me to run the organization and I agreed.”

into one of Hollywood’s mainstays for environmental activism, attracting the likes of Rosario Dawson, Amy Smart and Blythe Danner, among other illustrious celebrities to serve on her boards. Her mission is to encourage an eco-healthy lifestyle while sharing the vital message of environmental awareness, leveraging the voices of the entertainment community.

Her indomitable spirit has grown The EMA Awards into one of the most prestigious annual events that attracts celebrities the world over, and she is credited with single-handedly shifting the way tinsel town participates in contributing to a greener planet.

When asked how she decided on this undertaking nearly 14 years ago, Levin shared, “It’s amazing, the things that you do in life that take you in a direction that would never happen if you didn’t make a snap decision, sometimes with absolutely no real analytic thought behind it.” In a town that moves at a feverish pace, that ‘snap’ decision thinking, mixed with her unparalleled passion, creativity and an instinctive knowing have forged a path to success in this arena, proving that in Hollywood, all that glitters may be gold, but is also varying shades of green.

This entertainment executive and mother of two, who studied film at California’s prestigious USC, employed her ingenuity and industry savvy to engage young Hollywood – and old – in embracing environmentalism as a fundamental responsibility.

The languishing organization she’d helm in 2000, which was slated to close its doors upon her appointment, has flourished

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NICOLE RICHIE and DEBBIE LEVIN WHAT ROLE DID YOUR EDUCATION AND CAREER PLAY IN AIDING WITH YOUR TRANSITION INTO THE EMA AND WHAT WERE THOSE EARLY DAYS LIKE? “I started with one assistant, scant money and this incredible organization’s 10th year anniversary of the EMA Awards 10 months away, that I needed to make fabulous or the organization would die. Having worked within the industry, studied film, and being comfortable in the entertainment community was actually more important than knowing the environmental facts to re-launch the organization. With wonderful Board members (who remained) like Ed Begley Jr. and Wendie Malick, I was quickly able to get up to speed on my “green cred.” My film background made working in the world of studios, networks and agencies so much easier.”

WHAT ARE THE GREATEST CHALLENGES THAT YOU THINK WE FACE WITH THE ENVIRONMENT TODAY? “The conversations about and term ‘climate change’ are still difficult.

It’s been politicized and economically divided. We’re all on the earth together, living and using our resources. So, don’t give it a label. Talk about keeping the water clean and safe; about food being healthy and affordable; about conservation of all of our energy resources and honoring animals in their natural habitat. Labels are what divide us. If all of the organizations and activists united, we could be so much stronger in our messaging.”

WHAT ARE THE GREATEST CHANGES YOU’VE EXPERIENCED DURING YOUR WORK WITH THE EMA?

HOW DO YOU FEEL THE EMA HAS ADDRESSED THOSE CHALLENGES?

“You need to be riding the changes every moment to the point you don’t even notice them. Technology was primitive in 2000, compared to now, and the changes that an organization experiences are an ongoing evolution, mirroring society. Social media has given us a voice that we couldn’t have imagined 10 years ago. We use celebrity to showcase and role model the GOOD sustainable choices that celebrities make. We’re able to offer information constantly and in real time to millions.”

“We talk about the daily challenges for families in a hopeful and encouraging way and applaud ‘little wins’; like using less water and buying from your local farmer’s market; understanding that individual action does count…a lot! We created the EMA Green Seal in 2003 to ensure that production standards are as sustainable as the messaging in the scripts. We are anxious to explore the fashion world and hope to see the same success we’ve experienced with organics and automotive.”

CULTURALLY AND GLOBALLY, WHAT SHIFT IN CONSCIOUSNESS HAVE YOU SEEN OVER THE LAST DECADE IN GREENING INITIATIVES?

YOU HAVE ATTRACTED SOME OF THE WORLD’S MOST INFLUENTIAL PEOPLE TO YOUR CAUSE. WHAT’S YOUR METHOD FOR ENGAGEMENT?

“There are huge shifts that have occurred. Working with Toyota in 2001 to help them launch the “green car,” Prius, was a new concept. Getting celebrities on board to arrive at awards shows in it was a breakthrough in making green sexy and with that, organic food companies, cleaning and lifestyle products were also in the mix. Fashion is diving into its sourcing and becoming conscious of fabrics in the same way that the auto and food businesses have done. Consumers care. That’s the biggest thing we’ve all learned. It’s not fringe anymore, this is now mainstream.”

“We are really the only organization whose mission is to message environmental issues and work within the media. And we make it sexy. I think influential people are attracted to the EMA because they understand that we have a huge voice and we use that voice in a really positive way.

With social media and video, we are able to get quick, entertaining messaging out palatably in a way that motivates and doesn’t alienate.”

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NORMAN LEAR, DEBBIE LEVIN, and JUSTIN TIMBERLAKE ANY FAVORITE MOMENTS YOU CAN RECOUNT DURING YOUR TENURE WITH THE EMA?

HOW DO ENVIRONMENTALLY CONSCIOUS FASHION EFFORTS PLAY A ROLE IN OUR GREEN FOOTPRINT?

“Every year the EMA Awards are so special. I’m always thrilled to have so many incredible people willing to give their time for us. Their involvement truly helps to influence behaviors on a global level. Those moments are what stay with me. Our EMA School Garden Luncheon, where 16 schools come together with kids and teachers all eating amazing food, grown in their gardens, is incredible. And the EMA Green Seal! Honestly, all of our programs are “our babies.”

“Fashion is so huge! It’s everything, from how fabrics are made, to the massive influence of the business and culture of fashion. Fashion can change the conversation. If the fashion industry, as a whole, were to decide that green is essential, the resources that will be saved is on a scale that can challenge agriculture. Those two industries, if aligned to become sustainable, can put the brakes on our carbon expenditures in a way that can change generations.”

“ FASHION IS SO HUGE! It’s everything, from how fabrics are made, to the massive influence of the business and culture of fashion.

Fashion can change the conversation.”

WHAT’S NEXT FOR DEBBIE LEVIN AND THE EMA?

WHAT DOES RECEIVING F4D’S ECO AWARD MEAN TO YOU?

“I think we’re at the point with the EMA that we are breaking out of being a specifically ‘industry’ organization and moving into the public zeitgeist. In doing this, we can use our voice to more directly influence the sustainable choices of the general public through the celebrities that use social media as an educational vehicle.”

“I’m so honored and thrilled that the work we’ve been doing all these years is being recognized. The global vision that F4D has, makes this even more extraordinary for us. What Hollywood does in culture, fashion and lifestyle has always been mirrored on a world stage. Media has always been global, but never more than this time in history. To be in the presence of UN dignitaries and legendary fashion icons is both humbling and extraordinary for me. For the EMA, this award helps bring us to the world stage in a kind of “coming out party” that we are ready for, now that we are prepared to move away from being only industry based to a public education organization. Evie has been such a visionary in bringing these worlds together in a way that no one has before. I’m proud to be able to call her a friend. My hope is that with this award, the EMA can move even more quickly in the direction of broadening our base of influence to share our vision of a sustainable future.”

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PEOPLE

SIR FAZLE ABED THE MAN WITH THE BIGGEST HELPING HAND

By Kh oleka Rodolo

The career path of a philanthropist is often thought to be one of the most rewarding occupations in the world. Sir Fazle Abed, the founder of the Bangladesh Rural Advanced Committee (BRAC) – the world’s largest NGO – has made a singular mark on the world of public health, social welfare and education over the last 40+ years.

A passionate scholar, Sir Abed studied architecture and accounting at the Glasgow University after completing his secondary education at Dhaka College. He has helped reimagine the state of economic well-being and long-term sustainability, and consistently used the private sector and microfinance programs as vehicles for tackling poverty, social and environmental issues. With Sir Abed steering his influence toward developing economies such as Bangladesh, BRAC’s positive impact on global humanity has been widespread, with a surreal and powerful effect.

“Small may be beautiful, but in Bangladesh, large scale replication is absolutely essential,” he once said. And on jobs creation emphasized, “Loving exploration of job creation and education is essential to any developmental economist worth trusting.”

In light of his extraordinary accomplishments, it’s evident that he has indeed done what he set out to do. Buddhist monk, photographer and author, Matthieu Ricard, underscored its positive impact, imparting that BRAC has made a revolutionary change during the course of this generation.

“Without exaggerating, we can say that BRAC has changed the course of Bangladesh’s future. There is not one area in the countryside where the BRAC logo cannot be found on a school, a women training center, or a workshop for women and family planning.”

For Sir Abed, ranked 32 on the List of the World’s 50 Greatest Leaders, his socioeconomic contexts have transcended to reshape society into a more socially aware, and productive place.

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“ Poverty is not a simple problem with

ONE CAUSE, so it can’t have a single solution.”

YOU HAVE BUILT THE LARGEST ANTI-POVERTY ORGANIZATION IN THE WORLD, A REMARKABLE JOURNEY FROM HUMBLE BEGINNINGS IN BANGLADESH. WHAT INFLUENCES FROM YOUR YOUTH PLAYED A ROLE IN DIRECTING YOUR PATH? “I would say my mother was my greatest teacher. She taught me the importance of caring for even the poorest among us. More than anything, she taught me the value of empathy. I believe that mothers are always the best teachers. Any teacher must teach with a mother’s affection.”

SPEAKING OF TEACHERS, BRAC IS ALSO THE LARGEST PROVIDER OF NON-STATE SECULAR EDUCATION IN THE WORLD, WITH OVER A MILLION STUDENTS IN ITS SCHOOLS. WHAT ROLE CAN PEOPLE WITH EVERYDAY JOBS LIKE A SCHOOLTEACHER PLAY IN DEFEATING POVERTY? “Education is the fundamental catalyst for change. When Bangladesh was born in 1971, three-quarters of the population were illiterate. When I started BRAC in 1972, the plan was to bring 100% literacy to the adult population of the 200 villages in Bangladesh, where we were then operating. But the working men and women of these villages saw little utility in mere literacy and numeracy skills.”

“I also began reading more about the principles of Paulo Freire, the Brazilian educator, who believed that through reflection, students became actors, not mere observers, and authors of their own decisions. I came to see that through this process, poor people can become actors in history, not merely passive recipients of other people’s aid. This process should begin in early childhood, when children should be taught to think for themselves, to think creatively, not merely learn things through rote memorization, as too often happens.”

YOU ARE NOT JUST PROVIDING EDUCATION, BUT ALSO HEALTH CARE, MICROFINANCE, AND A HOST OF OTHER SERVICES TO THE POOR. WHY NOT FOCUS ON ONE THING? “Poverty is not a simple problem with one cause, so it can’t have a single solution. BRAC has always favored a holistic approach to poverty. We use many tools, including microfinance, community health care, the provision of safe water and sanitation, health education and legal services. But we always use an approach that puts power in the hands of the poor themselves, especially women.”

TO WHAT DO YOU CREDIT YOUR SUCCESS WITH THIS ORGANIZATION? “We have always been a learning organization. We focus on metrics, rather than anecdotes and platitudes, always learning and mindful of our failures. I believe that if we continue to innovate and follow such a path, scaling up what works and fixing or discarding what doesn’t, we will continue to make advances towards the eradication of poverty.”

WHAT REMAINS TO BE DONE? “With 4 billion people in the world still living under $10 a day, poverty eradication is, in my view, the most important unfinished agenda. In addition, I believe that human societies would benefit immeasurably from gender equality, but this remains an elusive goal almost everywhere.”

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S

FA

HION

& TYLE

FASHION & STYLE

STYLE MAKERS

ALI KAROUI

BY KENZA FOURATI

A narrow enclave in the North of the African continent, Tunisia is located between the Sahara desert and the Mediterranean Sea. It is where the Middle East, North Africa and the West meet and collide. A small strategic territory that has seen successive invaders. From the Romans to the Turcs, to the Arabs and the French, the land of Carthage has been nourished by layers of its Millennium old History to occupy a unique place today.

Tunisia was the spark of the Arab Spring in January 2011 and today expectant a smooth democratic transition in the region. Since Dido - Queen of Carthage - Tunisian women have been celebrated and decried through the rest of the Arab World and Tunisia is historically the most progressive Arab Country for Women’s rights.

In Arts and Fashion more notably, the different traditional costumes, the Berber Jewels and the variety of fabric and embroideries at the souks are a constant source of inspiration. Tunisia fashion son prodigy, Maestro Azzedine Alaia is renowned throughout. His dresses, resolutely modern, look sculpted to the body, magnifying the Woman in Alaia. First lady Michelle Obama and Madonna are among his regular loyal clients. Since the Revolution, with a passionate and effervescent population, young talents are burgeoning and emerging.

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Notably, the young designer Ali Karoui. Ali has created his own label KLF “Karoui Luxury Fashion” in 2012 and presented his first collection at the Tunisian Fashion Week that year. Each of his pieces is an Haute-Couture piece of artwork. He uses his intricate sense of details with fine materials and delicate embroidery. His speciality is the ultimate dress that highlights a woman’s silhouette.

ALI, WHAT IS YOUR FIRST FASHION MEMORY?

HOW IS TUNISIA INSPIRING YOU?

“As long as I remember, I have always been passionate about fashion. When I was a little boy, I used to spend hours observing my mother and grandmother getting ready.

I loved the whole ritual of it: the hair, the make--up, the jewels and of course the dresses. I started making dresses for my younger sister, Jihene, at 9. She is still my muse today.”

“In my family, we were enthralled with Europe. So that is where I find my inspiration. What I love though is to reinterpret Tunisian embroidery. It allows me to work with Tunisian artisans.”

WHICH DESIGNERS INSPIRE YOU? “I love Jean Paul Gaultier’s lavishness and Azzedine Alaia is a genius. I have always been fascinated by how Gianni Versace used to flirt with vulgarity without ever being vulgar.

He pushed the limits, without concessions.

HOW DID YOU COME TO CREATE KLF? I dropped out of school early. I knew what I wanted to do and my family supported me. I studied pattern making at ESMOD tunis, where I won the first prize. I got selected then to go present some pieces I made at a school in Beyrouth.

The Lebanese singer Nancy Ajram saw them, wore them and started to talk about me around her. It put me on a map and I started taking orders from special clients until I decided to open my own label, KLF.”

HOW IS THE FASHION INDUSTRY TODAY IN TUNISIA? “We are mostly famous for our exports, for the factories.

There is still little place for homegrown creativity. The industry doesn’t exist here yet. It is difficult to allow talents to burgeon, unlike Lebanon for example.”

WHO WOULD BE YOUR ULTIMATE ICON TO DRESS? “Dita Von Teese is the ultimate femme fatale. I am very fascinated by the cabaret world, its stages, pearls, feathers and lights.”

For this collection, Ali has paired up with a Tunisian Jewelry designer, Mouna Dhib, who has created her label Moons Dreams less than a year ago. Moons Dreams are strong signature pieces made of noble materials: gold, platinum, pearls, silver etc. They are modern reinterpretations of Tunisian Symbols like the Tanit, the Fish etc. and Ancient Berber Jewels.

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“A jewel is a magical talisman.

It transcends time and space and tells the story of a country, its people, its culture and its popular beliefs.”

- Mouna Dhib

MOUNA, HOW DID YOU CREATE MOONS DREAMS?

WHERE DO YOU FIND YOUR INSPIRATION?

“My whole life was influenced by traveling, by discovering different cultures and other ancestral civilizations. From each place I have visited, I made it a habit to bring back a piece of jewelry. A jewel is a magical talisman. It transcends time and space and tells the story of a country, its people, its culture and its popular beliefs. One day, back from another trip, I made the decision to express through my means, my passion, and the story of Tunisia. I closed down my pharmacy and devoted myself to an education in professional jewelry design. I opened my first atelier in the Medina of Tunis.

The Medina is the sanctuary for my creation. It is where all kinds of artisans meet and exchange. Each door, each stall tells a different story. It has a mixture of very different scents that give it a very unique signature fragrance. This is where Moons Dreams started.”

“My inspiration is the history of my country, its traditions and beliefs inherited from all the civilizations that came through our land. To only name a few, hands and fish found on the Punic carved steles are a rampart against bad luck. Colors also have a strong symbolic meaning. Coral red is the color of blood, of life. The blue lapis Lazuli is a talisman against curses. Each form, each color is a symbol and each region of this tiny country has its very own. But I am also inspired by modern Tunisia and open to the world, notably the Western World. My jewels tell all these stories.”

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STYLE MAKERS INSIDE

STELLA JEAN’S DESIGN JOURNEY:

T H E E S S E N C E B E H I N D E T H I C A L FA S H I O N

BY KHOLEKA RODOLO

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FASHION & STYLE

S

tarting off her career as a model was a great introduction for Stella Jean’s journey into the fashion industry, and she credits it with helping to make her who she is today.

However, her true passion was always influenced by her creative talents. “I decided to start designing my own label in 2009 and, after being rejected twice, I finally won the Who Is On Next? contest, an international scouting project promoted by Vogue Italia and Altaroma.”

As a former political science student, Jean has been able to find her own expressive language, through analyzing the social contrasts in her design process.

“Everything is moved by a basic concept that, in my case, is expressed in wanting to reconcile worlds so near and far. I tell my own unique story with my creations, working from fashion to a comprehensive multicultural vision that identifies more than just a way of dressing.” A mix between exploration and experimentation becomes the cornerstone of her true style code, which she calls “the Wax & Stripes Philosophy.”

Of Italian and Haitian descent, Jean’s multicultural aesthetic is a pure testament to her mixed roots. “My two worlds, in balance, are almost an embrace between the inner and the other one that revolves around me to inspire my work,” she says. Jean also finds inspiration for her designs through travels and her emotional experiences, which have also helped her to develop somewhat of a personal philosophy. “Fashion can be used as a cultural translator; it re-establishes the proportion between symbols, stories and different worlds through style.”

For Jean, attracting renowned designers like Giorgio Armani was no easy feat, but working with him solidified her authenticity as a new, creative Italian voice. “Today he is still following and supporting my work,” she shares. Jean designs both women’s and men’s apparel, which in a way, pays tribute to all kinds of people; the ordinary and the extraordinary. “I want to combine and match a stylistic choice that can infect all aspects of everyday life.”

Jean’s studio is located in Rome and her collections are produced in the Emilia Romagna region of Italy. The story behind her craftsmanship however, began when Jean started working on an Ethical Fashion Initiative project in Africa. “I was introduced to the project, thanks to my mentor Simonetta Gianfelici who guided me and gave me this new experience. Simone Cipriani (the UN official in charge of the ITC Ethical Fashion Initiative) gave me the chance to go to Burkina Faso and to discover a treasure trove of unparalleled craftsmanship.” The whole experience was important for Jean, as she learned that direct contact with the people and their culture would influence the aesthetic results she wanted to achieve. “In these places, I met extraordinary women who take care of everything in their villages and have the unique ability to weave by hand. Thanks to these women, I discovered the fabrics I often use in my creations.”

As a mother of two, Jean has been able to impart the lessons she has learned from motherhood into her life and work. “Like a writer, I will continue to tell my story through the lens and pictures of a ‘potential’ society, comprised of sharing and cultural enrichment, with the hope that along the way these stories are turned into a mere chronicle of reality.” Being selected as a featured designer for F4D’s First Ladies Luncheon is one aspect of Jean’s reality. It came as a huge surprise for the designer when the invitation came through Franca Sozzani, the force behind Vogue Italia. “I am honored to have found people to share this way of thinking. “Besides,” she adds, “it offers a new point of view and a new meaning to fashion, finally.”

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I AM THE WAY FORWARD

THE F4D COLLECTION DESIGNED BY ANDREA CULLEN UNDER THE MENTORSHIP OF FASHION 4 DEVELOPMENT

I AM PRODUCED ETHICALLY IN FAIR TRADE WORKSHOPS IN DEVELOPING COUNTRIES USING FABRICS THAT DO NOT ENDANGER THE ENVIRONMENT.

above - Reversible turtleneck longsleeve sweater in black

by Donna Karan. Draped jersey pants in charcoal. Tribal cocoon necklace and bracelet. Wide suede belt in black. left - Treated suede down-filled protector jacket in black

by Donna Karan. Second skin suede pants with jersey inserts. Tribal butterfly necklace. photography by Adam Franzino

defining

HAUTE COUTURE THE WEARABLE DREAMS of Mohammed Ashi

HAUTE COUTURE

Originally from Saudi Arabia, Mohammed Ashi is a talented fashion designer who studied in France where he worked with the best couturiers. He gained experience at Givenchy and then worked as a designer for Elie Saab. After only 2 and a half years working for the Elie Saab maison, he launched his couture brand which debuted at Los Angeles Fashion Week.

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HAUTE COUTURE

In his couture collections, beautiful and structured designs meet the use of unique fabrics paired with the brand’s distinctive application process. Tulle is the fabric he uses the most to create feminine and voluminous gowns, while applications, crystals and embroideries turn every dress into an artistic sculpture...into a dream to wear. His couture approach is not only an esthetic research of perfection “the demand for the best is necessary and indispensable,” he says - but also an opportunity to give work to other people and help them develop professionally in his country in Abu Dabi, where he is based. A single dress requires from 3 hours to one month and a half of work. The Ashi studio creations are already loved by celebrities around the world: Eva Longoria, Giuliana Rancic and Lauren Conrad, to name just a few.

The creations on the red carpet give visibility to this emerging and talented designer, as well as his country and its traditions, always a source of inspiration for every collection. Last year, he was one of the designers taking part in the Vogue Dubai Fashion Experience.

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refining

HAUTE PARFUM Ruth Sutcliffe is the Sr. Marketing Director and lead Fragrance Designer at Coty, a global beauty products manufacturer, with headquarters in New York. With over 25 years in the fragrance industry, Ruth has lent her expertise in the development of fragrances for end-uses in varying products and fine perfume. She currently works on lifestyle and celebrity brands for Beyonce, Katy Perry, Celine Dion, Guess and Nautica.

Sutcliffe is an active member of several industry organizations and as a member of FIT’s advisory board for the Fragrance and Cosmetic Marketing Program has mentored students since 2001. In 2008, she was awarded “Woman of the Year” by the Women in Flavor and Fragrance Commerce. As a revered industry panelist and guest speaker, she has graced many stages – most recently at the World Perfumery Congress in Deauville, France.

She currently resides in Greenwich, CT and is an active volunteer for various cultural, environmental and AIDS causes, a freelance writer and considers herself a “global” citizen who’s spent several years living in France and traveled extensively around the globe.

HAUTE COUTURE

the return to

HAUTE PARFUMS B Y R U T H S U T CL I FFE Haute Parfums is very much like Haute Couture. It is the creation of exclusive types of perfume, with high quality materials, and studied attention to detail.

Classic French Couturiers such as Coco Chanel, Christian Dior, Madame Gres, Nina Ricci and Jean Patou were fashion designers first, but most followed with their own perfume brands through collaboration with some of the most notable perfumers of the 20th century. Some of these perfume brands began to slowly fade from the counters in the 70s and 80s, but in the mid 90s and early 2000s, the fragrance industry began to see a birth of a new style of perfume coined as “niche” perfume: expensive, high quality fragrances, with classically designed packaging from companies and pioneers of this new style of parfums such as Serge Lutens, Diptydue, Editions de Parfums de Frederic Malle, Artisan Parfumeur and The Different Company.

Others were Clive Christian who claims to have the “The World’s Most Expensive Perfume” and Bond No. 9 that markets fragrances named for New York City neighborhoods. Haute Parfumerie houses are now offering “bespoke” perfumes as part of their services, and Master Perfumer Francis Kurkdjian was one of the first, when he opened his own boutique, Maison Francis Kurkdjian in 2009. Mr. Kurkdjian’s customization process consists of several interviews, followed by the creative process that can take up to 8 months to complete. His prices range from $7,500 to $17,000 USD, and the end result is a masterfully blended, customized scent composed of high quality ingredients just for the client.

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HAUTE COUTURE

HAUTE COUTURE

mother nature’s

PRECIOUS YIELDS The master perfumers who create fragrances in the Haute Parfums genre have preference and ability to use the highest quality of raw materials from all around the world. Absolutes of Rose, Orris, and Jasmine are three of the most precious “noble” raw materials used. These materials are harvested and carefully handpicked by local farmers who depend on these crops for their livelihood. The plantations are often owned by companies like LMR and Robertet, a family owned business located in Grasse, France. Robertet has recently instituted a sourcing program called “Seed To Scent” with the farmers at the origin, and supplies much of the other perfume houses with natural ingredients from 6 out of the world’s 7 continents. LMR sources Italian Orris, which is reportedly the most expensive “noble” ingredient used in perfumery. The absolute is obtained not from the flower, but from the rhizome.

After being handpicked, the rhizomes are stored for approximately 3 years before the extraction takes place. Mathematically, it takes 2,000 kilos of rhizomes to yield 1 kilo of the absolute, commanding a pricey USD $100,000 per kilo.

The most recent trend in precious raw materials is for Oudh, a rare ingredient from the Agarwood tree. A good quality Oudh can be as high as USD $70,000/kg. This trend has been born in the West out of the desire to capture the Middle Eastern target market. Most Artisanal and Haute Parfum brands have already formulated perfumes with Oudh or a

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combination of ingredients that make the impression of Oudh. Ajmal, a family-owned company out of Dubai, has been sourcing high quality Oudh since 1950, and has its own sustainable plantation in Assam, India. Besides sourcing Oudh, Ajmal also creates their own brands, often in collaboration with perfumers, such as Jacques Chabert, who worked with Nazir Ajmal in the creation of Areeq.

According to Abdulla Ajmal, Oudh is “a note that is inherent to the culture in the gulf, has become globally accepted, and is being emulated in formulations around the world. The prime difference would be that here, it is accepted in its unadulterated form as a fragrance.”

The biggest fear for perfumers is that the quantity and quality of precious raw materials will not be sustainable unless the resources are protected.

Perfumer Michel Roudnitska, is concerned about the lavender and lavandin in the South of France.

“These plants are suffering from different diseases, probably due to the environment and the production is dramatically decreasing. They are particularly vulnerable to degeneration, and any disturbance in the climate can profoundly alter the reproduction of the plants.” It is for this reason that companies such as Robertet, Ajmal, LMR and Firmenich have invested heavily in buying plantations, building schools for local community children and educating local farmers in good manufacturing practices in order to keep crops sustainable.

the talented perfumers

BEHIND THE CREATIONS Behind great perfumes are great creators, and I am fortunate to have access to most of them.

For “ModaVIE” I have selected several perfumers who have profound talent, and an artisanal approach to creating formulae for brands mentioned in this article. Included as well are Master Perfumer, Annie Buzantian, who created “First Lady,” a 2014 limited edition perfume for our 4th annual First Ladies luncheon on September 23rd, and Frederic Malle, one of the pioneers of the new age of haute perfumeries:

HAUTE COUTURE

ANNIE BUZANTIAN The 2014 limited edition “First Lady” fragrance has been created

by Firmenich Master Perfumer, Annie Buzantian, who was born of Armenian parents in Romania. Annie came to the United States at the age of 20 to find a new life and quickly found a position as a lab assistant to Master Perfumer, Elie Roger. She has worked at Firmenich since and has developed some of the finest perfumes on the market. When I approached Annie about making a special fragrance to commemorate the First Ladies Luncheon, she was more than thrilled and knew that the perfect fragrance would have to be a rose. ”Why a rose?” I asked. Annie replied, “ROSE IS PART OF MY HERITAGE, AND IS SIGNIFICANT AS A SYMBOL FOR THE UNIVERSAL LANGUAGE OF LOVE.”

Maurice Roucel is one of my favorite alltime perfumers because he can balance his artistry so perfectly well with his technical skills. Maurice started his career at Chanel, and has created fragrances such as 24 Rue Faubourg for Hermes, and Frederic Malle’s Musc Ravageur and Dans tes Bras. To illustrate the breadth of his talent, these scents have very opposite olfactive stories:

“Musc Ravageur is a “pure oriental” style fragrance. It is sexy and extroverted with extracts of vanilla, patchouli and spices, whereas Dans Tes Bras is tender, and a story of comfort, and welcoming of your love.” One of Maurice’s biggest triumphs is receiving a Chevalier des Arts et des Lettres from France’s Minister of Culture in 2011. When I asked Maurice where he finds his inspirations, he replied “In my lab. But in the world as well -- Japan, India and the Amazon.”

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HAUTE COUTURE

CALICE BECKER Calice Becker was born and raised in France, and is known for her beautifully constructed florals, but her talent stretches far beyond that, having created most of the fragrances within the Kilian collection. When I asked Calice which one of her creations is her favorite, she said, “Love and Tears from the L’Oeuvre Noire Collection. It is a jasmine fragrance that is so rich and luxurious, but at the same time is very ‘in the air’.” Some of the favorite essences she uses are the absolutes of Jasmine and Rose, as well as Orange Blossom because “IT IS SO FRESH AND SPARKLING THAT I WOULD BATHE IN IT IF I COULD.”

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BRUNO JOVANOVIC Bruno Jovanovic is one of the newest “stars” of perfumery. Bruno was raised in France of Serbian parents, and discovered at the age of 7 that he wanted to “steal nature’s odors and recreate them in a bottle.” I know Bruno for his rich, robust sensual fragrances, but he says that he does not want to be “shoehorned in one particular olfactive signature.” He loves working with patchouli, and his creation of the Dries Van Noten fragrance shows his ability to use it in a very sensual way. This fragrance is emblematic of Bruno’s incredible creative talent.

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HAUTE COUTURE

the

RETAIL SPACE photography by Adrian Gaut The retail stores for “niche” fragrances vary in style. In New York, modern and sleek uptown department stores, such as Barneys and Bergdorfs, devote specific areas for niche fragrances. But a “must do” is to venture downtown to the Baroque style Aedes de Venustas boutique on Christopher Street in Greenwich Village.

Aedes de Venustas is like no other parfumerie I have ever seen.

Its crystal chandelier, gold gilded accents, dark wood and velvet fabrics transported me back to what I would imagine a parfumerie was like in 18th century Versailles. This parfumerie was the pioneer of the independent Haute Parfumeries in Greenwich Village, and now, the East and West Villages are peppered with boutiques such as Kilian, Diptyque, and Santa Maria Novella.

The most recent boutique downtown is Frederic Malle’s new store in New York’s Greenwich Street. While writing this article in early August, I had the fortune to be able to sit with Frederic in a modern space designed by an award winning architect; wood floors, vibrant purple accents, and the most unique textured aluminum ceiling I have ever seen. The iconic black and white photographs of the Master Perfumer/Creators are displayed on a wall by the fragrance counter. This homage to the perfumers is what makes Frederic unique amongst all other “niche” brands.

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the space at FREDERIC MALLE

AJMAL boutique His respect for the creators begins from the beginning of the process. As he’s shared, “I go for a ride with the perfumers,” and he lets them create. We proceeded to go to the back of the store, into a Zen--like garden for the interview, and shared some thoughts about the industry as we both knew it 30 years ago and how it has evolved over time. We agreed that “niche” was not a good term for this type of fragrance revolution. Mr. Malle exclaimed, “It is what perfumery was!” and I agreed. The style of perfumery may be different, and some raw materials have changed or disappeared, but the craft and artisan approach to luxury perfume remains intact. Before leaving the interview, I asked Mr. Malle, “Is there a fragrance that is no longer available

on the market, that you would like to see come back? If so, why?” He replied, “L’Origan, because it was the first of the Floral Oriental category.” I smiled, because that has been my wish for such a long time as well.

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KT KIM

behind the lens KT KIM unquestionably stands head and shoulders above some of his creative contemporaries. Not only has he contributed to several books and has been published in many magazines, but Kim has interviewed numerous internationally renowned designers and musicians such as: Karl Lagerfeld, Giorgio Armani, Donna Karan, the Chung Trio and Wolfgang Ley. Kim is the first Asian photographer to have his work featured in the memoirs of Tom Ford and his work has been included in Visionaire, a very prominent art/photography magazine based in New York.

Despite his obvious accomplishments in the realm of fashion photography, Kim makes sure not to limit himself to any specific framework. He has stated, “I do not fix myself to a particular frame, because what I have been shooting has always been the same. What has changed is the object that I’m shooting.”

For example, while his photography album “All That Fashion” consists of more than 400 portraits of the most influential individuals in the international fashion industry, Kim is also currently working on a project called “Woman” through his company ‘ONTHELISZT’.

THE ULTIMATE GOAL OF THE PROJECT IS TO CONTRIBUTE ITS REVENUE TO THE UNITED NATIONS’ INITIATIVE

“EVERY WOMAN EVERY CHILD”

The project will come to fruition with the willing participation of world-renowned artists, fashion photographers, designers, and celebrities, who will come together to celebrate humanity.

Interestingly, while Kim works on this female-centered project, the pieces that he contributed to F4D’s photo exhibition definitely references the connection between natural beauty and the feminine.

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HAUTE COUTURE

“I DO NOT FIX MYSELF TO A PARTICULAR FRAME, because what I have been shooting has always been the same.

What has changed is THE OBJECT that I’m shooting...”

T I M E for ACTION

LEAGUE OF

g

CHRIS COLLINS Co-Founder, League of Gentlemen

entlemen

League of Gentlemen is a global awareness platform that goes beyond fashion to enact sustainable change in support of the United Nations Millennium Development Goals.

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F4D’s President & Founder Evie Evangelou, with top fashion model Chris Collins, conceived the idea of leveraging the voices and influence of F4D’s League of Gentlemen -- an exclusive group of distinguished gentlemen from around the globe supporting F4D -- to drive a global campaign which harnesses the power of the fashion, beauty, entertainment, sports, philanthropic and business industries to set new records of public engagement for the UNMDG’s, beginning with a special focus on water and sanitation.

RE B E L C A U S E with -A-

RONY MEISLER LOG’S 2014 POSTER GENTLEMAN Over the last decade, Brazil has powered forward, and tens of millions of people have risen out of poverty into the new middle class. A country that had traditionally exported raw materials to richer countries saw a new engine of growth emerge: local consumption.

But as the world’s seventh, largest economy began to flex its muscles on the world stage, winning the right to host events like the World Cup and the Olympics, its common folks still struggled in their daily lives against a country which had not yet upgraded its infrastructure, healthcare, or education systems to a level commensurate with the dreams and desires of its citizens.

RESERVA’S RONY MEISLER has created a business situated right at the intersection of these social issues in the huge emerging country – promoting responsible consumption while also providing much-needed resources to social projects in the country, all while building a profitable business which helps the economy to power forward even more.

Reserva, a line of casual, Rio--based clothing, is produced entirely within Brazil, conforming to standards of social and environmental responsibility across the supply chain. This is just the starting point. But Reserva has recently fashioned a radically creative approach to marketing, which promotes the brand itself only via the goodwill generated by the real support of social projects in Brazil.

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TIME FOR ACTION

In place of a traditional ad campaign in September, Reserva launched “Rebels With a Cause”, in which the brand provided communication, volunteer opportunities and fund raising support to a number of young social entrepreneurs doing great work around Brazil, then promotes the project with videos and content in traditional media and social media. These “Rebels” act across a range of sectors, working with citizen journalists in slums, cleaning up beaches, promoting education, responsible citizenship, surfing as rehabilitation for disabled youth. In other words, they attack all of Brazil’s most urgent problems from every angle. And Rony’s idea was to give them the communication tools and resources to them to take off.

Rony, 33, was born and raised in Rio’s upper middle class culture, where beach casual dominates the streets as well as the mindsets of cariocas, as Rio residents are known. In less than 9 years, Rony has turned his accidental Rio fashion project into a national fashion group with 8 brands, 38 sales points, 1500 multi-brand outlet clients, and more than 550 employees.

A production engineer by training , he had no connection with fashion, but the entrepreneur saw a gap in the menswear market in Brazil and created Reserva, which led to Reserva Mini (for kids), Eva (for women), Use Huck T--shirts, Alô Regina, Use Mussum and Use Dez, as well as the restaurant Reserva TT Burger. Rony had worked at Accenture, but quit and abandoned stable employment and began to dedicate himself exclusively to the dream of constructing an irreverent fashion brand in 2005. Strategy?

Break every rule the market had.

“My relationship to clothes was always the perception that they are media, not art, as so many insist, for a message that can lead us to dialog with our friends,” Rony says, beginning to disseminate this philosophy via fashion shows, magazines, stores, and the internet.

Reserva has become synonymous with bold social transgression and upsetting the old-fashioned values that often still dominate some circles in South America. Reserva has also made powerful statements of human solidarity across class and race. Famously, an accused criminal and drug trafficker from one of the city’s infamous favelas was photographed wearing a Reserva shirt as he was taken into police custody.

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Reserva’s response? After the young man had paid his debt to society, the company, in partnership with AfroReggae NGO, found a way to re-insert him in society with employment opportunities in the entertainment and fashion industry. This sent a powerful message that the company believed in the rehabilitation of youth who had been involved in crime. In a powerfully classist, sometimes racist, country where some people support police executions of suspected favela criminals, this was a revolutionary and shocking gesture. And, just like Rebels With a Cause, it only helped RESERVA to grow even further from a business perspective.

“MY RELATIONSHIP TO CLOTHES WAS ALWAYS THE PERCEPTION THAT THEY ARE MEDIA, NOT ART.”

It’s this philosophy that led Reserva to form a historic partnership with AfroReggae, a favela-based NGO that serves as the main link between a world often dominated by drug gangs and mainstream respectability, promoting arts, culture and education in Rio’s slums while promoting rehabilitation of former gang members.

Reserva raises substantial financial resources for AfroReggae on an ongoing basis. And AfroReggae is no stranger to controversy or danger. Its activities are so effective that the NGO recently had to leave a favela after receiving death threats and being the victim of an arson attack on one of its cultural centers.

All of this great work has earned high praise from Atila Roque, president of Amnesty International in Brazil one of the main institutional partners of RESERVA. He says: “RESERVA has characteristics that are very important: it’s a new actor in the fashion market, which is often seen as a place without values, and since its first steps, the company has tried to stand out by sending a different kind of messages. This got our attention.”

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TIME FOR ACTION “The company is sure to incorporate the language of human rights into its public statements, its public and artistic image, its partnerships, and its relationship with its employees and customers. That in itself is a big challenge to the status quo. I would love to see Reserva at the head of the fashion industry in Brazil with its human rights agenda – pushing and provoking.”

Rony is technically the founder and CEO of Reserva, but the laid-back carioca prefers the title “Chief Smiler” (it’s a play on words in Brazilian Portuguese). He is down-to-Earth, optimistic and excels at managing people. It’s not rare to see him in costume (such as Easter Bunny) to entertain who work at his office, or in the 27 stores, or his Facebook followers. He raises the banner for smiling, and he means it, whether in his businesses, campaigns, or his controversial and irreverent marketing projects. One famous ad: using the real-life camera footage of one of his stores being robbed as a commercial. The tagline: “Making lemons into lemonade” - which could be seen as a good summary of Reserva’s approach to Brazil’s complex problems and Rony’s approach to life. “I am who I am. I love what I do and when I don’t love it, I’ll stop. Selling clothes is a consequence, our real business is making noise,” says Meisler. He pays attention to new businesses, and is respected for his innovation, drive and financial responsibility. With revenues exploding, tending to double every year, the group doesn’t just help out its Rebels. It helps a new country take its place on the economic world stage.

Reserva’s “Rebels With a Cause” campaign shares a long--term partnership with Amnesty International and WWF in Brazil. With Amnesty, Reserva promotes human rights as well as raises funds for the organization. With WWF, the World Wildlife Foundation, Reserva raises funds and works to reduce its impact on the environment. All of this fits into Reserva’s broader, long-term project of improving life in Brazil and around the world.

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TIME FOR ACTION

HELP A CHILD REACH

5

HANDWASHING WITH SOAP

SAVES LIVES Anyone who’s cradled a newborn baby in their arms will know just how vulnerable a newborn feels.

An existence so entirely dependent on another. A mother’s feeling of overwhelming joy. But for too many mothers around the world, the first month of their newborn’s life will end in heartbreak because this is the period their baby is most vulnerable to germs. In 2012, 6.6 million children under the age of five lost their lives and out of these, nearly three million were newborn babies.

Hand washing with soap can save some of these lives. This simple act is one of the most cost-effective ways to do so. Hand washing has been proven to reduce the incidence of both diarrhea and pneumonia and is estimated to save up to 600,000 lives per year. It is critical to achieving Millennium Development Goal 4: to reduce mortality of children under 5, one of the eight Millennium Development Goals agreed by the world’s countries and leading development institutions to meet the needs of the world’s poorest. Hand washing with soap is essential for helping more children reach five. But that message isn’t getting through quickly enough to the people who need to hear it.

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TIME FOR ACTION

Washing hands with soap isn’t just “good manners”.

Washing hands with soap isn’t just “good manners.” It’s not a matter of etiquette or a habit to be taken lightly. It’s a lifesaving behavior. That’s why Fashion 4 Development is working with Unilever, through its health soap Lifebuoy, to change the way the world thinks about hand washing. This year, at the First Ladies Luncheon, Lifebuoy and Fashion 4 Development are calling on the attendees to give hand washing the cachet it deserves by championing this lifesaving habit in their home countries and around the world. United, the First Ladies and the fashion industry can take the often overlooked act of hand washing with soap to the global stage and effect sustainable change at the luncheon and beyond. Hand washing with soap is for life! Lifebuoy isn’t new to the hand washing conversation. It was the world’s first health soap, launched in the 1800’s to tackle cholera and other diseases that plagued the United Kingdom during the Industrial Revolution. Samir Singh, Executive Director of Personal Care, Unilever Hindustan

says, “At Lifebuoy, we put social purpose at the heart of our business, not sitting to the side as CSR or philanthropy.”

Working with partners like the London School of Hygiene and Tropical Medicine, Population Services International and Millennium Villages Project, as well as governments around the world, it runs the world’s largest hygiene behavioral change program and has already reached over 183 million people across 16 countries in Asia, Africa and Latin America.

Its programs reach not only mothers but also school children, their parents and the wider communities.

Changing behaviors and beliefs isn’t easy, but key to achieving success is making the new behavior desirable.

Will this new behavior fit with their actual or aspirational self-image? Last year, Lifebuoy’s hand washing ambassador, the famous Bollywood actress Kajol, took the message to Washing hands with soap isn’t just “good manners” the UNGA

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and Social Good Summit but this year the brand wanted to do more. That’s why Lifebuoy is calling on the fashion industry to use its influence to raise public awareness of this simple but vital habit that should be an everyday essential for everyone, not a luxury for some.

Myriam Sidibe, Global Social Mission Director at Unilever, one of only two people in the world with a doctorate specializing in public health leadership and hand washing says, “As a mother of two, I know how difficult the first month is, especially for new mothers. There’s so much to think about and so many things to be learned for the first time, often while sleep-deprived. It’s easy to overlook something like washing your hands with soap or feeling too shy to tell your visitors or mother-in-law to wash their hands before handling your baby. It’s a sad truth that over 40% of children under five die within the first 28 days of their life.”

LIFEBUOY IS CALLING ON THE FIRST LADIES TO HELP BRING AN END TO PREVENTABLE NEWBORN DEATHS AND HELP ENSURE THIS LIFESAVING HABIT GETS THE ATTENTION IT DESERVES WITH MOTHERS

“Hand washing with soap can actually prevent some of these deaths and that’s why we partnered with USAID’s flagship project to design a hand washing behavior change program targeting new mothers and birth attendants. Hand washing habits are taught to new mums through antenatal clinics as well as home visits by health workers and reinforced through mobile messages.”

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EVERYWHERE.

TIME FOR ACTION

HOW CAN YOU

GET INVOLVED

1 SHARE.

Spread this lifesaving message. Go to www.youtube. com/helpachildreach5 to watch and share Tree of Life, a mother’s story of love, longing and loss. For every share, Lifebuoy will donate Re.1 towards teaching children handwashing habits.

2 PARTICIPATE.

Join in Global Hand Washing Day on 15th October, 2014. Inspire mothers and children in your country to wash their hands and save lives. To get involved, email LifebuoyPR@saltsingapore.com

3 DONATE.

Give to The HAND Fund Hand Washing Action for Newborn Development to help. Take this lifesaving message to every corner of the world. Donations will help teach more mothers about the importance of handwashing with soap and save newborn lives.

Email LifebuoyPR@saltsingapore.com to find out more.

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Z

ERO

to

HERO

F4D’S JEANINE BALLONE FROM HAUTE COUTURE TO INNOVATION B y Kelly Dar r

India may seem a lifetime away to many in the southern and western hemisphere, yet its allure has drawn people to its mystique for centuries. Masses flock to it as a spiritual haven. Home to the great Taj Mahal, humanitarian activist Mahatma Gandhi, the exotic tea trade, cotton and textiles sought after the world over. But what underlies the majesty of this vast land, ranked the seventh largest country on earth, is a culture still hungry for change in many forms, including the evolution of product sourcing and working conditions for women and children in the garment trade. That is the quest of Jeanine Ballone, founder of the non-profit organization, Zero to Hero and head of the sourcing and branding division of F4D. Instinctively fascinated by all aspects of design since childhood, hers was a life destined for a vocation in the field. Her early interest in art and photography ultimately led to the exploration of fashion in college, where her fruitful journey began.

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TIME FOR ACTION

As an ardent student of FIT and the American College in London, she was introduced to textile design, a skill for which she showed surprising aptitude and would put to great use. Design houses would become home for many years; among them Parisian haute couture designer Emanuel Ungaro, and subsequently, London would call, then other design hubs of Europe and Asia, but it was only the beginning for this global citizen.

A native of New York City’s famed Brooklyn borough, Ballone shared, “I’ve been fortunate to experience so much of the world but I’m a New York City girl at heart. Ultimately, I left haute couture to work in larger global companies and was asked to head operations for American divisions in India. I moved to New Delhi where I set up sourcing and branding for American brands. After India, it was on to Istanbul, then Germany. I worked for several companies, including Calvin Klein and found myself back in New York, joining PVH Corp., parent company of Tommy Hilfiger, Klein and others.”

“GIVING BACK IS WHAT FEEDS WHO I AM IN EVERYDAY LIFE.” Currently head of innovation and product development for all of brands, new technology and products, she sees PVH as an incubator for innovation, something she identifies as the greater calling. Despite her celebrated success, her passion for philanthropy and employing innovations that advance the human experience have never been far from view. “Giving back is what feeds who I am in everyday life. Regardless of what I do, it’s what I can give, not what I can take. Giving is one of the most gratifying and inspirational offerings,” shares Ballone.

And it’s in that spirit that Zero to Hero was born. When asked about its origins, she revealed, “During my first outing into India’s villages in the cotton region, where tribal migrant workers live in tents under trees, some of the elders spoke to me and shared, when their children are born, they’re less than zero but it was his hope to change that. These people have less than that. Their sense of normal is an inbred understanding that they’ll never be equal. We just want them to have a fair shot at rethinking possibility.” While their futures are presently unknown, with Ballone as the tour de force campaigning on behalf of a brighter future for heroes to emerge, what’s evident is one walks among us.

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WHAT IS YOUR MISSION WITH ZERO TO HERO? “For women and children sourcing cotton and other goods for our everyday use, to aid with the provision of education and basic necessities, and to instill a sense within that they are worthy and entitled to basic human rights – access to water, sanitation and housing; not being raped or murdered, on a 5 kilometer trek to the nearest pump; a right to education. There’s so much to do. Unless we shed some light on these issues, we all fail.”

WHAT LED YOU TO WORK IN THE PHILANTHROPIC ARENA AND SUSTAINABLE PROJECTS? “After living there, I revisited India, and on one journey realized we aren’t doing anything for the people producing cotton. There were no advantages for those from whom we take so much – and we’re not giving back. While there is concern for human rights, it wasn’t universal and not enough attention was being given to what was happening in the field. The poverty is immense; women and children are starving, trying to survive on 30 cents a day and at risk. I thought, we’re spending so much money elsewhere and cotton is a globally, traded commodity. Yet the people producing it are seeing nothing for their hard work and all we cared about was cost. We want to grow better cotton, but what does it mean to plant and harvest to make it wearable?

We want to secure the commodity for commerce, but also ensure people working are well taken care of. We must desire to create a better, easier life for them and an operational infrastructure that supports this so they can prosper.”

WHAT DO YOU HOPE TO ACCOMPLISH AND WHAT ARE YOUR CHALLENGES? “Ultimately, that the fashion industry will support this. You need to get awareness around this and do the right thing; to accomplish this, they have to understand the core mission and care. Instead of simply concentrating on production, we need to peel back the layers through the supply chain. They won’t be invested until they understand the complexity of the issues.”

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TIME FOR ACTION

WHAT PARTNERS HAVE YOU ENGAGED TO FULFILL THAT MISSION? “That’s why I reached out to Evie and F4D. I shared my mission and we connected on ways to shed light on this industry. Together, we are working to push the charity component and utilize other NGOs to get on board and spread the word, using the F4D platform to advance our efforts and bring the attention it deserves.”

IN WHAT WAY DOES THIS EMPOWER WOMEN ECONOMICALLY AND WHAT IS YOUR GREATEST NEED? “One of the things we’re doing to empower women, is establish training centers so they become independent of husbands and fathers on whom they’re dependent; teach them there are choices. In 2013, while they were established, we still need other NGOs to help train, provide support for call centers and computer training while sharing resources.”

WHAT STANDS BETWEEN YOU AND THE SUCCESS OF THAT MISSION? “People not delving into the issues and realizing that the most valuable commodity is people. It simply makes good business sense. Similar to the healthcare system, we need to be looking out for others and protecting producers of cotton and growing them so they are incentivized to give back and continue to produce. Two or three cents make a big difference in their lives and it’s a small price for shareholders to pay. Without those concessions, we won’t see change and I will continue fighting for that.”

TELL US ABOUT YOUR PROUDEST CAREER MOMENT. “I haven’t gotten there yet as there’s so much to be done. I can better account for that when we make further progress with Zero to Hero and I see more communities around the world embrace charity as the norm. It is the key to opening doors for millions the world over.”

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TIME FOR ACTION

0 zero

MOTHERS DIE A COMMITMENT TOWARDS SAVING THE LIVES OF PREGNANT WOMEN WITH ICTS AND MOBILE HEALTH Coumba Toure, the visionary and voice behind Advanced Development for Africa, is driving change across the continent. Toure has dedicated her life to Women’s Empowerment, Education and Training.

Zero Mothers Die is led by the Advanced Development for Africa Foundation, Millennia 2025 Women & Innovation Foundation and the Universal Doctor Project, in partnership with UNAIDS, The People’s Vision and Airtel. The first implementation phase of Zero Mothers Die, a Global Partnership Project Using Mobile Health to Improve Maternal Health, will be in Ghana, in partnership with the Ministry of Health and Office of the First Lady.

In 2010, an estimated 287,000 women died during and following pregnancy and childbirth. Each day, 800 women die from preventable causes related to pregnancy or childbirth complications. Nintey--nine percent of these maternal deaths occurred in developing countries with more than half taking place in sub-Saharan Africa.

Mobile phone networks cover 96 percent of the world’s population, with 77 percent of all mobile subscriptions held by nearly 90 percent of the population in low- and middleincome countries. The impact of mobile phone technology on health, including maternal health, can be far-reaching, cost-effective and replicable.

Zero Mothers Die is a global project envisioned by an innovative public--private partnership to support and empower all pregnant women and new mothers by employing a comprehensive approach to improve maternal, newborn and child health through the systematic use of information and communication technologies (ICTs) and mobile health.

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ZERO MOTHERS DIE’S MAIN OBJECTIVES ARE: • To reduce maternal mortality and maternal health complications through increased access to appropriate healthcare information, via mobile voice and text messages in local languages and dialects, by at-risk pregnant women in rural and isolated communities.

• To educate and capacity--build local health workers’ use of tablets preloaded with up-to-date, tailored training materials and content in local dialects and languages to improve maternal and child health in their communities.

• To accelerate mobile phone ownership and use by pregnant women in rural communities to increase access to healthcare, empower women with information, and reduce the mobile phone gender gap. This includes education of women on the benefits of mobile phone ownership and use, as well as facilitating connections with healthcare workers through allocations of free airtime restricted to calling assigned local health care facilities and workers.

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FOR MORE INFORMATION CONTACT: Jeannine Lemaire, Zero Mothers Die Project Coordinator EMAIL: lemaire.jeannine@gmail.com SITE: www.millennia2015.org/zero_mothers_die www.adaorganization.org/index.php/projects/zero-mothers-die

BEAUTY

BEAUTY

SKIN INC

ASIA’S NEWEST CONCEPT IN LUXURY SKINCARE

Award-winning luxury skincare brand Skin Inc (www.iloveskininc.com) made its United States debut this summer. Skin Inc is introducing a fresh take on luxury skincare with a curated range of hard working products including, My Daily Dose™, a highly effective, personalized serum which is uniquely blended according to your skin’s specific needs and lifestyle requirements. Getting to awesome skin is that much easier when the product you use, is truly designed for you.

Since its Asian launch 6 years ago, Skin Inc has become a favorite of beauty enthusiasts in Singapore, Barcelona and Madrid, among other cities, winning over 50 awards and numerous accolades. It’s loved as much for its effectiveness and focus on personalization as its ease of use. Each Skin Inc product is designed to deliver 100% efficacy with 0% fuss. All Skin Inc products are made in Japan with 0% scent and 0% parabens.

Skin Inc is available internationally through its flagship stores in Singapore, Barcelona, Madrid and 13 other cities; in Sephora and select online beauty sites in South East Asia; and in the air on Singapore Airlines.

FOUNDER PROFILE Sabrina Tan is the founder, CEO and driving force behind Skin Inc. Having created the brand in November 2007 – initially as a solution to her own need for fuss-free skincare solutions that deliver real results -- Sabrina is passionate about bringing the brand and its experience to a wider audience globally.

Skin Inc has helped to create the F4D-Skin Inc Designer Fund which supports one designer each year, selected by Franca Sozzani, to be featured at the First Ladies Luncheon. This year’s featured designer is Stella Jean. Although her workshop is based in Rome, Jean has partnered with ITC’s Ethical Fashion Initiative to create sustainable designs produced in Africa.

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BEAUTY

With a customizable 3-step ‘Prep-Heal-Seal’ system, Skin Inc best sellers include: 1. PURE REVIVAL PEEL, a revolutionary non-abrasive peel that visibly but gently removes dullness and dead skin cells to prep skin for maximum absorption of nutrients from your daily skincare products. Combines highperformance ingredients AC-11, Arbutin and Fullerene to revive skin’s youthful vitality.

2. My DAILY DOSE serum. A unique range of 9 Encapsulated Serums, which can be custom-blended to an individual’s needs. These potent serums use a patented seaweed encapsulation process to keep the actives fresh and ‘on-call’ inside moisture-rich caviar-like capsules.

Active ingredients are released only upon application to the skin, and this unique Japanese technology is what enables Skin Inc serums to be custom-blended for each individual.

3. PURE DEEPSEA HYDRATING MASK, a unique sleep-in or rinse off transparent gel mask that hydrates, clarifies and brightens skin, all in one single step. This triple-treat mask contains nutrient-rich Okinawa deepsea water, Soya Bean extract and Hyaluronic Acid for a simple to use yet luxurious daily treatment for your skin.

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BEAUTY

BEAUTY

BEAUTY SECRET of

KOREAN CELEBRITIES DR. KWON HAN JIN’S ULTRA V LIFT Korean celebrities have radiant, porcelain-like skin and the secret lies in the advanced beauty technologies available in the country.

One of the most popular is the Ultra V Lift technology which claims to be safe, fast and have effective results. The antiwrinkle facelift treatment works from inside the skin and is believed to be fast, replacing Botox in Japan and Korea, and was recently launched in Malaysia by its founder, Dr. Kwon Han Jin, an Aesthetic Dermatologist and Surgeon from Korea who is also the President of International Aesthetics Medical Association.

What exactly is the Ultra V Lift technology?

Ultra V Lift is a unique technology that uses fine threads called polydioxanone (PDO) that were commonly used in surgery. The threads are inserted into targeted areas under the skin to stimulate skin tissue. As a result, the skin tissues create new tissue fibroblasts and collagen, which produces a tightening effect from inside out. When sagging skin is tightened, it creates a more sculpted ‘V-shape’ face as well as smooth, silky skin. The entire procedure takes about one hour and there is hardly any pain, bleeding or swelling and the patient can go back to work after the procedure.

As the threads are dissolvable, they are slowly absorbed into the body safely.

How is Ultra V Lift different from the traditional facelift?

Traditional facelift treatments are an involved procedure that is invasive. The surgeon pinpoints the incision to be made, inserts a thread in a certain direction and then fixes it by pulling the sagging skin. The area of application is limited due to treatment by thread and there is a recovery period.

For Ultra V Lift, the application area is anywhere on the body, including the eye corners, cheeks, neck, nose, forehead, laugh lines, forearm and abdomen.

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SPECIAL THANKS

S TO OUR PARTNERS

PECIAL

T

HANKS

& SPONSORS

ACCESSORIES COUNCIL AEDES DE VENUSTAS ADVANCED DEVELOPMENT FOR AFRICA AIDS LIFE CHOPARD COTY DUGGAL VISUAL SOLUTIONS ENVIRONMENTAL MEDIA ASSOCIATION EVERY WOMAN EVERY CHILD FASHION GROUP INTERNATIONAL FIRMENICH GIVAUDAN GLOBAL PARTNERSHIP FORUM GREEN CARPET CHALLENGE

INTERNATIONAL FLAVORS & FRAGRANCES LAVAZZA LIFESTYLR TRIMCO MAJOR MODELS MAISON FRANCIS KURKDJIAN THE PIERRE AND TAJ HOTELS & PROPERTIES RESERVA ROBERTET SKIN INC SUSTAINIA SYMRISE UNILEVER VOGUE ITALIA WOMEN 4 EMPOWERMENT

SPECIAL INDIVIDUALS AJMAL REBECCA AFFOLDER JEFFREY & LAURA ANSELMI NIKISHA ALCINDOR SILVA BONACITO ANNIE BUZANTIAN NAILA CHOWDHURY AMIR&TAS DOSSAL BALDEV DUGGAL MONICA ELIAS KAREN GIBERSON KATHY HAMM MARGARET HAYES FAIZUN KAMAL DONIA KHALIFA

SILVA KIOUZELIS MARY LOU LUTHER LIANA MAKKOS FREDERIC MALLE MARGARITA MARTINEZ PATRICIA OPPENHEIMER LAVELLE OLEXA FE REMEDIOS TANZILA RABB MARY SACK CASSANDRA SEIDENFELD KATIA SHERMAN KOULA SOPHIANOU KEN STOLLS RUTH SUTCLIFFE

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THE F4D TEAM

the

F4D TEAM

FIRST LADIES LIAISON SENIOR ADVISOR, SOURCING & INNOVATION

MERCEDES ALAGNA JEANINE BALLONE

PRODUCER & SENIOR ADVISOR, SPECIAL PROJECTS

KELLY DARR

ART DIRECTOR & BRAND STRATEGIST

KATHY RUIZ

SENIOR MEDIA ADVISOR

RIDA KHAN

GENERAL CONSUL EVENT & FASHION SHOW PRODUCER SENIOR VIDEOGRAPHER/EDITOR FRAGRANCE ADVISOR DIRECTOR OF SOCIAL MEDIA ASSISTANT DIRECTOR OF SOCIAL MEDIA EXECUTIVE ASSISTANT MODELS

NADINE NAJJAR ELEONORA QUIZMOLLI TERRENCE ROMNEY RUTH SUTCLIFFE BERNARDO URQUIETA KATE SOMMERS YANA ILYAICH MAJOR MODELS

HAIR & MAKE UP

GLAMSQUAD

EXHIBIT DISPLAYS

LIFESTYLE TRIMCO

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JUST THE BEGINNING.

Stay tuned for new issues featuring fashion, art, and stories of empowerment from across the globe.