Brand Handbook - Spring 2022

Page 74

Editorial Guidelines

For issues NOT covered in this guide, please refer to Merriam-Webster Dictionary (spelling, hyphenation, capitalization) or Chicago Manual of Style (style and usage).

(Dictionary Style: In alphabetical order)

acronyms — On first reference, spell out the full name. Follow it

Abbreviations: Do NOT use periods after the degree designation

with the acronym in parentheses if it is used at least one other

AA for associate of arts degree or associate’s degree

time. Use the acronym as the second reference.

BS for bachelor of science degree or bachelor’s degree

BA for bachelor of arts degree or bachelor’s degree

MA for master of arts degree or master’s

Professions (SEHD) last semester. She is now taking her first

PhD for doctorate or doctoral degree, EdD, DBA, MBA, RN, BSN,

SEHD course.

She enrolled in the Graduate School of Education and Allied

address — The proper return address for Fairfield University is:

NOTE: Continue to use periods for S.J. This is not an academic designation.

1073 North Benson Road, Fairfield, CT 06824-­5195

Capitalization: Lowercase degrees in body of text. —

Joan received a bachelor of science degree in psychology.

Juan earned a bachelor’s degree in engineering.

master of social work degree OR master’s degree in social work

bachelor of sociology degree OR bachelor’s degree in sociology

adjective in front of the noun they modify, connect them with a hyphen. No space on either side. —

Do not use the hyphen to connect -­ly adverbs. —

academic departments — Capitalize. —

Dr. Marcello is a well-­respected member of the faculty.

The slowly moving elevator tested Monica’s patience, as she was already late for a meeting.

D I G I TA L M E D I A

Apostrophe (or not):

adjectives — When two or more words function together as an

SOCIAL MEDIA

MSN, DNP, etc. NOTE: You can have a doctorate or a doctoral degree, but not a doctorate degree.

Example: Rev. Charles Allen, S.J.

IDENTIT Y

academic degrees

Accounting Department or Department of Accounting

admission academic programs — Treat subject programs like majors — do

Office of Undergraduate Admission (NOT Admissions)

not capitalize unless it is a proper noun or the formal name of a

Office of Graduate and Continuing Studies Admission

of Fairfield’s highly rated nursing program.”

advisor — Not adviser afterward (no “s”)

74

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

program, e.g., “The Psychiatric Nurse Practitioner Program is part


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