Brand Handbook - Fall 2025

MARKETING & COMMUNICATIONS

FALL 2025

Handbook

Per Fidem Ad Plenam Veritatem

Through Faith to the Fullness of Truth

4

FAIRFIELD.EDU/MARKETING

The Purpose of This Handbook This Marketing Handbook contains information about the Brand, Identity, Editorial, Social Media, and Digital Media policies and practices of Fairfield University. These policies reflect the University’s values and we expect each employee and student to read this Marketing Handbook carefully as it is a valuable reference in accelerating and strengthening the Fairfield University brand.

This Marketing Handbook supersedes all previously issued Visual Identity Handbooks, Editorial Style Guides, and Social Media Handbooks. Fairfield University reserves the right to revise, delete, and add to the provisions of this Marketing Handbook.

All such revisions, deletions, or additions must be in writing. No oral statements or representations can change the provisions of this Marketing Handbook. The online edition of this Marketing Handbook contains the most current version of the policies and procedures.

Not all of the University’s policies and procedures are set forth in this Marketing Handbook. We have summarized only some of the more important ones. If an employee or student has any questions or concerns about this Marketing Handbook or any other policy or procedure contained herein, please contact the Office of the Vice President of Marketing and Communications, 203-254-4000, ext. 3479. Please also note that other University handbooks like the Employee Handbook and Student Handbook contain policies which may overlap with those comprised here (e.g. Social Media). If an employee or student has any questions or concerns about those policies, please contact the Office of Human Resources or the Dean of Student’s Office respectively.

Nothing in this Marketing Handbook or in any other document or policy is intended to violate any local, state or federal law. For example, nothing in this Marketing Handbook is intended to limit any concerted activities by employees relating to their wages, hours, or working conditions, or any other conduct protected by Section 7 of the National Labor Relations Act.

FAIRFIELD.EDU/MARKETING

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6

FAIRFIELD.EDU/MARKETING

Table of Contents IDENTITY

15

SOCIAL MEDIA

57

University Seal

16

Trial Exercises

61

Visual Identity

18

Strategy

64

Elements of Identity

20

DIGITAL MEDIA

71

Clear Space

22

Color Palette

24

Color Variations

26

Lockups

28

Web Content

78

Secondary Logos

30

Websites & Digital Content Sharing Accounts

82

Dolan

30

Email

83

Egan

32

Digital Boards

84

Meditz

34

Photography

86

Video & Motion Graphics

88

EDITORIAL

93

Composition Guidelines

94

Logo Tree

36

Embroidered Uniforms

37

Typography

38

Stationery

40

Email Signature

44

Athletics

46

Logos

46

Colorways

48

Teams & Clubs

50

Promotional Items

52

Apparel / Gear

53

Signage

54

Vehicle Graphics

55

Editorial Guidelines

98

Appendix A: Fairfield Locations & Naming

109

Appendix B: Class, Student, Alumni Format

110

Appendix C: List of Sports

111

Appendix D: Athletic Terminology

112

Appendix E: States

115

Appendix F: Jesuit Terminology

116

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FAIRFIELD.EDU/MARKETING

Fairfield University Founded in 1942, Fairfield University has as its mission the education and formation of men and women in the tradition of Jesuit education, developing socially responsible leaders, preparing them to engage creatively and compassionately with our world, and thereby transforming our communities for the better.

At the core of our brand is a commitment to our modern, Jesuit Catholic identity, and an institutional dedication to pursue the magis in all that we undertake as an institution. This commitment to excellence is reflected in the strength and consistency of our brand. Presenting our University to the world through the clear and attractive application of the brand and editorial standards presented in this Marketing Handbook expresses pride in our history, faith in our mission, and respect for the work and dedication of everyone in the Fairfield community.

As our University rises in national prominence, these brand standards and other guidelines are intended to guide the community in our efforts to tell the Fairfield story—reflecting where we have been, where we are going, and what our University stands for: Per Fidem Ad Plenam Veritatem— Through faith to the fullness of truth.

9

Integrated Marketing Services The Marketing Team works with partners campuswide to develop integrated marketing plans, incorporating elements of digital marketing, print, advertising, social media, public relations, photography, and video.

They guide the strategy, development, and execution of integrated marketing plans based on data, marketing expertise, and an adherence to the University’s core values and our mission as the modern, Jesuit Catholic University.

DIGITAL

PRINT COLLATERAL

SOCIAL MEDIA

—

Admission Emails

—

Brochures*

—

—

Digital Boards

—

Posters*

—

Emails

—

Postcards*

—

Live Videos

—

E-newsletters

—

Flyers*

—

Photos

—

FairfieldNews

—

Pull Up Banners

—

Articles

—

Giveaways

—

Wall Adhesives

—

Localist

—

Programs

THOUGHT LEADERSHIP

—

Today@Fairfield

—

Cut Vinyl

—

Faculty Expert

—

Videos

—

Mailing*

—

ThinkSpace

Outdoor

—

Webinars

—

Stag List

—

Metro North Car Cards

—

Jumbotron

—

Metro North Station

—

And more...

ADVERTISING Digital —

Search

—

Social

Print —

Newspaper

—

Magazine

—

Event Programs

—

and Articles

PUBLIC RELATIONS

WEBSITE

Signs

—

Press Release

—

Homepage News

Static & Digital Billboards

—

News Brief

—

School Homepage News

—

Press Calendar

—

Program Page News

—

Fairfield Magazine

—

Other

Radio

10

*Variable data available

Videos/Reels, Photos,

FAIRFIELD.EDU/MARKETING

Marketing & Communications Division COMMUNITY RELATIONS & GOVERNMENT AFFAIRS

DIGITAL MARKETING

The Communications team supports Fairfield University’s engagement

The Digital Marketing department is comprised of several experienced

with local, state, and federal government representatives, as well as

communicators who coordinate the development and production of all

community organizations and civic partners. This includes developing

online materials, using content management systems, market analysis,

and maintaining relationships, monitoring relevant legislation and public

creative production, and project management techniques.

policy, and advancing community-based initiatives that align with the University’s mission and strategic goals.

Our team collaborates with partners all across campus to keep their sections of the University’s website updated and accurate.

To ensure consistency, transparency, and institutional coordination: —

—

All invitations to or visits from elected officials, government agencies,

The Digital Marketing department also provides support for sending emails

or candidates for public office should be coordinated through the

that enhance experiences and assist the University in its marketing and

Communications office.

communications goals, as well as maintains regulatory and legal compliance.

All partnerships, events, or formal collaborations with communitybased organizations or civic groups should be communicated in

DESIGN & PRINT

advance to this office to ensure alignment, proper visibility, and

—

appropriate leadership engagement, as well as media coordination

The Design & Print department’s (D&P) primary responsibilities are the

when appropriate.

design, printing, fulfillment, and distribution (mailing) of University

The Communications team serves as the central point of contact for

collateral materials. D&P is also responsible for maintaining the graphic

managing town-gown initiatives, joint events with municipal partners,

integrity of the University brand.

and other high-profile community engagements.

D&P offers on-site graphic design (custom requests through your IMM, Faculty, staff, and affiliated units should partner with the

and self-service templates through Canva), color and B&W printing

Communications team to initiate outreach to government or community

(classroom materials, brochures, postcards, event posters, invitations,

partners. This ensures a coordinated approach, fosters meaningful

letters), wide-format printing (large posters, banners), event signage, cut-

partnerships, and ensures we connect appropriately and effectively.

vinyl lettering, printed stickers, fulfillment, and mailing. Mailing services include: variable data mailings, addressing, collating, folding, inserting, wafer sealing, and 1st Class and Non-Profit presort mailings. Stationery, business cards, pocket folders, and all other products can be ordered through D&P.

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MARKETING & COMMUNICATIONS DIVISION (CONT.)

MEDIA & PRESS RELATIONS

MEDIA SERVICES

Fairfield University’s official spokespeople are limited to the President and

The Media Center team of A/V professionals provides video and audio

the Chair of the Board of Trustees. Only these individuals have the authority

production services, event support, webinar support, multicamera

to designate additional representatives to speak on behalf of the University.

livestreaming, photography and technology design, producing stories that inform and inspire, and participating in the Jesuit Catholic mission of

Currently, the sole additional individual authorized to serve as an official

educating to empower and motivating to serve.

spokesperson is the vice president for Marketing and Communications.

The Media Center provides video and audio production services, event All media-related matters—including press inquiries, public statements,

support, and A/V technology design and instruction.

interview requests, and distribution of news releases—must be directed through the Communications office. This includes all outreach, visits to campus, correspondence, and engagement with members of the media.

SOCIAL MEDIA

EVENT MARKETING SERVICES

The Social Media team maintains a universal presence on social media

The Office of Campus Events maintains consistent, high-quality customer

across all official University brand channels to stay connected with

service and elevated event experiences across all departments by streamlining

our community, promote news, and build relationships. The University

the planning process and ensuring each event is thoughtfully executed.

recognizes that social media is an effective tool for increasing awareness of Fairfield University and highlighting the incredible accomplishments of

This office is dedicated to supporting the Fairfield University community

our students, alumni, and faculty/staff.

by exceeding the expectations of clients, attendees, and stakeholders for each signature event. This office serves as concierge-level planning

This department coordinates the scheduling and maintenance of all

partners, ready to advise, support, or fully manage your program from

official University brand channels, collaborating with partners across

start to finish—whether it’s a large signature event, a high-profile lecture,

campus to ensure content aligns with the University’s overall social media

a conference, or a community-focused occasion.

marketing strategy. It maintains brand governance by providing training, best-practice guidelines, and resources to ensure consistent, professional content that reflects the University’s mission and standards.

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FAIRFIELD.EDU/MARKETING

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FAIRFIELD.EDU/MARKETING

IDENTITY

SECTION 1

Identity 15

University Seal When the University was founded in 1942, its

once included the town of Fairfield. The

official name was “Fairfield University of St.

two outer compartments show clusters of

Robert Bellarmine.” The gold pine cones on

grapes, symbols taken from the town seal and

the seal come from the Bellarmine family’s

representing its verdant fields.

The University seal is not a logo and is for official use only. Alternatives to the University seal are prohibited.

coat of arms. Superimposed on the cones is the badge of the Society of Jesus. There are

Historically, institutional seals were used to

three compartments in the upper portion of

authenticate official messages. The design is

the shield because “the school is dedicated

purposefully intricate and descriptive.

and exists in the Name of the Father, and of the Son, and of the Holy Spirit.”

An effective visual identity mark (logo) is just the opposite—a simple, expressive graphic

The central compartment portrays a hart

device that is easily distinguished from others.

crossing a ford, part of the coat of arms of the Diocese of Hartford, whose boundaries

SEAL USAGE

The University seal is used for diplomas, certificates, official documents, and communications from the President’s Office.

The seal must be printed as a complete unit.

The proper usage and placement of the University seal in official documents is shown here:

Certificates

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FAIRFIELD.EDU/MARKETING

Presidential Invitations

UNIVERSITY SEAL (CONT.)

IDENTITY

UNIVERSITY SEAL

Hart crossing a ford, a part of the coat of arms of the Diocese of Hartford

Grape Vines symbolic of the fertility of the verdant fields of the Town and County of Fairfield

Badge of the Society of Jesus

Instruments of Christ’s passion crown and nails of Jesus

“Per Fidem Ad Plenam Veritatem” translates to “Through Faith to the Fullness of Truth”

Pine cones from the coat of arms of the family of St. Robert Bellarmine, S.J.

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Visual Identity Fairfield University’s ability to carry out its

Fairfield University’s Division of Marketing

mission can be helped or hindered by the

and Communications monitors and maintains

To learn more about the Division of

perceptions of the people it seeks to serve.

Fairfield’s brand identity.

Marketing and Communications at

Its visual image—the appearance of the

Fairfield University, please visit:

University’s brochures, advertisements, and

All materials bearing the University seal

other materials—says something about its

and/or the University’s logo, including

values, purpose, and services. A cohesive

publications, post cards, advertisements,

graphic style conveys a sense of identity and

apps, all indoor and outdoor building

personality, which helps to create greater

signage, and promotional products (pens,

recognition and understanding.

banners, notebooks, apparel, etc.) must be designed and approved by Marketing and

In addition to its image-enhancing value, a

Communications.

carefully managed visual identity program actually saves time and money. By applying

It is recommended that Marketing and

these simple guidelines, stylistic decisions

Communications be consulted when

may be made quickly, efficiently, and

purchasing those products to ensure that the

cost-effectively. Consistent application of

University logo is prominently and properly

the standards outlined in this Marketing

displayed.

Handbook will help enhance Fairfield University’s visibility, image, and reputation.

The Fairfield University seal, shield, and signature are

The University reserves the right to reject delivery

protected by copyright. All restrictions apply. Design or

of materials containing unauthorized or incorrect use of

color alterations to the specifications in this manual are

its seal, shield, and/or signature pursuant to the enclosed

prohibited without the permission and consultation of

handbook.

Fairfield University Marketing and Communications.

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FAIRFIELD.EDU/MARKETING

fairfield.edu/marketing

VISUAL IDENTITY (CONT.)

IDENTITY

VISUAL IDENTITY

19

Elements of Identity HELPFUL TERMS:

VERTICAL

VISUAL IDENTITY PROGRAM

A system of visual communications, graphically

The shield never stands alone

coordinated in such a way that the public easily

without express permission from

identifies Fairfield University and its activities.

Marketing and Communications.

LOGO (SIGNATURE)

The logo includes two elements: Shield (Graphic Identifier) Reflects the organization’s spirit and philosophy, and promotes immediate identification by the public. It should not be redrawn or modified.

Wordmark Represents the institution’s name, designed in a unique and individual form. The wordmark typically appears with the shield, but can also be used independently.

The wordmark is hand-styled and kerned. It should be reproduced photographically or digitally from the original art and should not be typeset or keyboarded.

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FAIRFIELD.EDU/MARKETING

ELEMENTS OF IDENTITY (CONT.)

IDENTITY

HORIZONTAL

WIDE

LOGO W/ SHIELD

WORDMARK

21

Clear Space VERTICAL In order to maintain consistent legibility, always preserve minimum clear space around our logo. The goal is to add a barrier

F

No outside elements allowed to break this barrier.

against any conflicting visual elements that may diminish the impact of the mark.

F

Always maintain space around the logo

F

equal to the height of the “F” in the wordmark. Clear space amount should increase relative to the size of the logo.

HORIZONTAL

WIDE

LOGO W/ SHIELD

WORDMARK

Include the descender of the lowercase ‘y’ as the base.

22

FAIRFIELD.EDU/MARKETING

Incorrect Uses DO NOT

DO NOT

Stretch or distort the logo.

Alter the color of any part of the logo.

Add an outline to the logo.

X

X

X

DO NOT

DO NOT

Frame the logo in a restricting box.

Use the logo on distracting background or

IDENTITY

DO NOT

X

colors outside of the Fairfield University color

X

palette unless otherwise approved.

23

Color Palette DIGITAL

WEB

PANTONE 186

C M Y K

0 100 80 5

R G B

200 16 46

HEX

#C8102E

WHITE

C M Y K

0 0 0 0

R G B

255 255 255

HEX

#FFFFFF

PANTONE 429

C M Y K

26 20 20 0

R G B

188 190 192

HEX

#BCBEC0

BLACK

C M Y K

0 0 0 100

R G B

0 0 0

HEX

#000000

PRIMARY

PRINT

Optional Color Usage: If Pantone 186 C and/or black are not available for printing, please contact Marketing and Communications for optional color approval.

24

FAIRFIELD.EDU/MARKETING

COLOR PALETTE (CONT.)

The Fairfield University Logo is to never be used on or in combination with the secondary color palette.

WEB

GOLD

C M Y K

0 23 64 20

R G B

210 167 95

HEX

#CC9E49

SILVER

C M Y K

0 0 0 50

R G B

147 149 152

HEX

#939598

NAVY

C M Y K

100 90 37 45

R G B

2 29 73

HEX

#021D49

ROYAL

C M Y K

90 75 0 0

R G B

0 61 166

HEX

#003DA6

TERTIARY

DIGITAL

SECONDARY

PRINT

25

Color Variations HORIZONTAL

PANTONE 186

WHITE

PANTONE 429

BLACK

26

FAIRFIELD.EDU/MARKETING

VERTICAL

COLOR VARIATIONS (CONT.)

The following are samples of the University logo and wordmark. Other permutations, such as reverse knockout text for use on dark backgrounds, single color logo, rule, and school name; as well as other color versions are not permitted.

WIDE

STACKED

WIDE

These combinations have been determined and selected to meet ADA compliance for minimum contrast standards.

27

Lockups UNIVERSITY LOGO WITH SCHOOL

VERTICAL

AND DIVISION NAMES

The following are samples of the University logo with the names of individual schools and divisions, as well as departments and centers.

These are reserved for special use by the college’s and schools’ deans and directors.

Other permutations, such as black shield and text; reverse white knockout text for use on dark backgrounds; single color logo, rule, and school name; as well as other color versions are subject to consultation with Marketing and Communications.

X X

All names in official lockups will use the ampersand.

28

FAIRFIELD.EDU/MARKETING

LOCKUPS (CONT.)

IDENTITY

HORIZONTAL

WIDE

LOGO W/ SHIELD

WORDMARK

29

Secondary Logos CHARLES F. DOLAN SCHOOL OF BUSINESS

The following are samples of the Dolan School of Business logos in horizontal and vertical layouts. These are reserved for special use by the school’s dean. Other permutations, as well as other color versions are subject to consultation with Marketing and Communications.

30

FAIRFIELD.EDU/MARKETING

Color Variations

31

Secondary Logos MARION PECKHAM EGAN SCHOOL OF NURSING AND HEALTH STUDIES

The following are samples of the Egan School of Nursing and Health Studies logos in horizontal and vertical layouts. These are reserved for special use by the school’s dean. Other permutations, as well as other color versions are subject to consultation with Marketing and Communications.

32

FAIRFIELD.EDU/MARKETING

Color Variations

33

Secondary Logos JOHN CHARLES MEDITZ COLLEGE OF ARTS AND SCIENCES

The following are samples of the Meditz College of Arts and Sciences logos in horizontal and vertical layouts. These are reserved for special use by the school’s dean.

Other permutations, as well as other color versions, are subject to consultation with Marketing and Communications.

34

FAIRFIELD.EDU/MARKETING

Color Variations

35

Logo Tree LEVEL 1 UNIVERSITY LOGO

2

SCHOOL / COLLEGE

AT H L E T I C S

3

DEPARTMENT / DIVISION NON- EX H A USTIVE

EXCEPTIONS NON- EX H A US TIVE

36

FAIRFIELD.EDU/MARKETING

Embroidered Uniforms IDENTITY

OPTION 1: SHIELD

Information Technology Services

Figtree SemiBold Weight for Embroidery

OPTION 2: F-LOGO F-Logo must be placed in a highly visible, secondary location

37

Typography Typefaces that complement the signature are

SERIF

to be used for supplementary copy, such as

PRIMARY

SECONDARY

Libre Baskerville

Times New Roman is a pre-installed system font and is

address blocks, signage, and advertisements.

The recommended text fonts for use in Fairfield’s print materials is Libre Baskerville and Figtree. The suggested secondary serif font is Times New Roman and the secondary sans-serif font is Arial, and is primarily used

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

for email correspondence.

default for email, and secondary typeface for letters.

Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

On occasion, as recommended by Marketing and Communications, other complementary serif and sans-serif fonts may be utilized.

SANS-SERIF Figtree also offers roman and italic version of: Light,

PRIMARY

SECONDARY

Figtree Regular

Arial is a pre-installed system font and is default for email,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

and secondary typeface for letters.

Regular, Medium, Semibold, Bold, Extrabold, Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

38

FAIRFIELD.EDU/MARKETING

TYPOGRAPHY (CONT.)

POSTER EXAMPLE

28pt

Libre Baskerville Italic

Red Color

for Ampersand

Optical Tracking Title Case

Title & More 8pt Black Color +100 Tracking All Caps

IDENTITY

TYPE HIERARCHY

EX AMPLE OF SUBTITLE

Example of body copy. Ur, autem etur sunt ut

THE ART INSTITUTE PRESENTS:

Fairfield Historic Plaster Cast Collections Salon MON ., A PRI L 14 | CA NISIUS HA LL 6 2:15 – 3 P.M. Student Poster Session 3 – 4 P.M. Roundtable Conversation

ratem et aperum doloreptatur mi, nobit alis con rate iunt.

Onemolorum aspe se sint vellaborem in

9pt Black Color

commolupist, con ped mo destio. Ibusda estios es dest, entium es et oditem.

Optical Tracking 14pt Leading

Bistotas sitatem possitiis nis volesequis

Sentence Case

esequo blam isimus asperov idest, que vellumqui aut unte ipiduntur? Quis quas etusaperatis et ipiendelia sum velic temporia sed exerovitia dios arciatu rerchillor sin

Event Information & Registration: fairfield.edu/artinstitute

paria velit haribusa di velesti cuptum ipiscid ullatem. Nem sin receped quam ipsa conet, quis in rem.

39

Stationery

1/2”

LETTERHEAD

2 1/4”

1” Date

The flush left, block style, letter-typing format is suggested.

Name Title Company Address City, State Zip Code

MARGINS

Top

1”

Salutation:

Left

1/2”

Right

2 1/4 ”

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Figtree Regular. Calibri is the alternate typeface to use, which is available in most word-processing software.

Bottom

1”

The top and bottom margin is 1”. The left margin is .5” and right margin 2.25“. After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type the salutation. Make two hard returns and begin the letter text. Make two hard returns to start each new paragraph.

through, and approved by, Marketing and

Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

Communications.

Complimentary close,

All letterheads are to be ordered

Name of Sender Title Writer’s or administrative assistant’s initials Encl. cc:

M A RKE TI N G & C O M M U N I C ATI O N S

Content must be contained within

Fairfield University 1073 North Benson Road Fairfield, CT 06824-5195

this box.

203-254-4000 fairfield.edu

1”

1/2”

40

FAIRFIELD.EDU/MARKETING

1/2”

1/2”

FRONT OPTION 2

To maintain consistency, this format is used for University business cards.

I NAFR OKETI R M AT I O& N CO TEC OATI GY ON S E RV M NG MH MNUO NLI C S ICES

IAT N FHOLREM T AT IC SI O N T E C H N O L O GY S E RV I C E S

Departments and centers that align between academics and student life, as well as administrative, can adopt the F-Logo as the icon on the front side of the card, however must maintain the official ‘Fairfield University’ wordmark on the back side for consistency.

John J. Doe

John J. Doe

Integrated Help Desk Marketing TechnicianManager

Assistand Coach, Swimming & Diving Help DeskHead Technician

T E

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

IDENTITY

FRONT OPTION 1

BUSINESS CARD

203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

All cards are to be ordered through, and approved by, Marketing and Communications.

BACK

Only official University-provided content information is included on business cards.

No personal or individual content information will be included on business cards.

Fairfield University

FRONT OPTION 1

ENVELOPE

To maintain consistency, this format is used for University envelopes.

All envelopes are to be ordered through, and approved by, Marketing and Communications.

FRONT OPTION 2

1073 North Benson Road Fairfield, CT 06824-5195 I N F O R M AT I O N T E C H N O L O GY S EARV M R KI C EETSI N G & CO MMU NICATIO NS

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195 TAT ICS IAT N FHL O REM I O N T E C H N O L O GY Swimming S E RV I C E S & Diving

Name Title Company Address City, State ZIP

41

Stationery Date

MA RK E T IN G & CO MM U NI CATI ONS

John J. Doe

Name Title Company Address City, State Zip Code

Integrated Marketing Manager T E

203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

Second Page Continued This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Figtree Regular, which is available in most word-processing software. Calibri is the alternate typeface to use.

Salutation:

The top and bottom margin is 1”. The left margin is .5” and right margin 2“, After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type This letter illustrates the recommended typingMake format correspondence using the newtext. Make two hard returns to start the salutation. twofor hard returns and begin the letter Fairfield University letterhead. This 10 point Figtree Regular. Calibri is the alternate eachfont newisparagraph. typeface to use, which is available in most word-processing software.

Two hard returns after the final paragraph, type the complimentary close, and allow four hard The top and bottom margin is 1”.

The left margin is .5”the andsender’s right margin After typing returns before typing name 2.25“. and title.

Make twothe hard returns before typing the date, make three hard returns and type writer’s the name address block.

Hit three hardand returns optional or and administrative assistant’s initials two more hard returns before the and type the salutation. Make two hard returns and begin the letter text.

Make two hard enclosure and copy information. returns to start each new paragraph.

Complimentary close, Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

Name of Sender Title Complimentary close, Writer’s or administrative assistant’s initials

Name of Sender Title

Encl. cc:

Writer’s or administrative assistant’s initials Encl. cc:

M ARKETING & COM M UNICATIONS

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University 1073 North Benson Road Fairfield, CT 06824-5195

M ARKETING & CO M M UN ICAT IO N S

203-254-4000 fairfield.edu

Optional Secondary Page

42

FAIRFIELD.EDU/MARKETING

ACADEMICS

ATHLETICS

NAMED SCHOOLS

SCH OOL OF E NGINE E R ING & COMPUT ING

ATH L ETICS

C H A R L E S F. D O L A N S C H O O L O F B U S I N E SS

John J. Doe, PhD

John J. Doe

John J. Doe, PhD

Associate Professor of Engineering

Assistand Head Coach, Swimming & Diving

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

Associate Professor of Economics

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

IDENTITY

T E

203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

Date

Date

Date

Name Title Company Address City, State Zip Code

Name Title Company Address City, State Zip Code

Name Title Company Address City, State Zip Code

Salutation:

Salutation:

Salutation:

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Figtree Regular. Calibri is the alternate typeface to use, which is available in most word-processing software.

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Figtree Regular. Calibri is the alternate typeface to use, which is available in most word-processing software.

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Figtree Regular. Calibri is the alternate typeface to use, which is available in most word-processing software.

The top and bottom margin is 1”. The left margin is .5” and right margin 2.25“. After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type the salutation. Make two hard returns and begin the letter text. Make two hard returns to start each new paragraph.

The top and bottom margin is 1”. The left margin is .5” and right margin 2.25“. After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type the salutation. Make two hard returns and begin the letter text. Make two hard returns to start each new paragraph.

The top and bottom margin is 1”. The left margin is .5” and right margin 2.25“. After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type the salutation. Make two hard returns and begin the letter text. Make two hard returns to start each new paragraph.

Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

Complimentary close,

Complimentary close,

Complimentary close,

Name of Sender Title

Name of Sender Title

Name of Sender Title

Writer’s or administrative assistant’s initials

Writer’s or administrative assistant’s initials

Writer’s or administrative assistant’s initials

Encl. cc:

Encl. cc:

Encl. cc:

Swimming & Diving

S CHOOL OF ENGI NEERI NG & COMPUT I NG

AT HL ETI CS

CHARLES F. DOLAN SCHOOL OF BUSINESS

Fairfield University

Fairfield University

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

203-254-4000 fairfield.edu

203-254-4000 fairfield.edu

203-254-4000 fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University

Fairfield University

S C H OOL OF E N GI N E E RI N G & COM P U T I N G

AT H L E TI C S Swimming & Diving

C H A R L E S F. D O L A N SCHOOL OF BUSINESS

1073 North Benson Road Fairfield, CT 06824-5195

ADMINISTRATIVE Administrative divisions/departments can choose between these two layouts.

43

Email Signature

Email signatures have been optimized for both light-mode and dark-mode user interfaces. Official logos are intentionally absent. Social icons must be the color gray.

ACADEMICS

DESKTOP / MOBILE

To maintain consistency, this format is used for University email signatures. Email signature layouts are available through Marketing and Communications.

Only official University-provided content information is included on email signatures.

University-provided cell phone numbers may be included, and on occasion, individual cell phones of professors may be included for easy access.

John J. Doe, PhD Associate Professor of Biology

No personal or individual content information will

203-254-4000, ext. 1111 jdoe@fairfield.edu

be included on email signatures.

John J. Doe, PhD University provided social media logos/links are

Associate Professor of Biology

included, but not personal or individual social

203-254-4000, ext. 1111 jdoe@fairfield.edu

media links.

Fairfield University 1073 North Benson Road Fairfield, CT 06824-5195 JOHN CHARLES MEDITZ C O L L E G E O F A RT S & S C I E N C E S

LIGHT MODE FAIRFIELD.EDU/MARKETING

44

FAIRFIELD.EDU/MARKETING

Fairfield University 1073 North Benson Road Fairfield, CT 06824-5195 JOHN CHARLES MEDITZ C O L L EGE CE E G E O F A RT S & S CI CIEN NC ES

EMAIL SIGNATURE (CONT.)

To download the latest email signature template for Outlook, please visit fairfield.edu/marketing

NAMED SCHOOLS

John J. Doe

John J. Doe, PhD

Assistant Head Coach, Swimming & Diving

Associate Professor of Nursing

203-254-4000, ext. 1111 jdoe@fairfield.edu

John J. Doe Assistant Head Coach, Swimming & Diving 203-254-4000, ext. 1111 jdoe@fairfield.edu

203-254-4000, ext. 1111 jdoe@fairfield.edu

John J. Doe, PhD Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195 AT H L E T I CS ATH CS

Associate Professor of Nursing 203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

1073 North Benson Road Fairfield, CT 06824-5195

AT H L E T I C CS ATH S

M A R IION O N P EC E C KHAM EGAN E GAN S SC CH HOOL OOL OF O F N U R S I NG N G & HE ALT H ST U DI E S

DARK MODE

LIGHT MODE

IDENTITY

ATHLETICS

Social icons are gray for legibility

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195 MARION PECKHAM EGAN SCHOOL OF O F N U R S I NG N G & H E A LT H ST U D I E S

DARK MODE

LIGHT MODE

on both light-mode and dark-mode user interfaces

45

Athletics

PRIMARY ICON “F-LOGO”

The official Fairfield University Athletics logos are shown here.

To protect copyrights and licensing arrangements, these graphics cannot be altered without written authorization and are strictly limited to athletics materials.

RESPONSIVE DESIGN SECONDARY ICON “STAG HEAD”

46

Full

3-Color

Flat

2-Color

Outline

1-Color

Fill

1-Color

FAIRFIELD.EDU/MARKETING

ATHLETICS (CONT.)

SECONDARY LOGO

PRIMARY WORDMARK

SECONDARY WORDMARK

IDENTITY

PRIMARY LOGO

OFFICIAL SLOGAN

47

Athletics Colorways F LOGO

PANTONE 186

WHITE

PANTONE 429

BLACK

48

FAIRFIELD.EDU/MARKETING

STAG LOGO

ATHLETICS COLORWAYS (CONT.)

PRIMARY ATHLETICS LOGO

STAGS WORDMARK

49

Athletics Teams & Clubs A variety of official Fairfield University Athletics team logos are shown here in both horizontal and vertical formats.

These logos cannot be altered and are limited to athletics related materials. All Fairfield University team logos are available for use.

50

FAIRFIELD.EDU/MARKETING

PRIMARY

VERTICAL

HORIZONTAL

For uniforms, home games must use ‘Stags’ wordmark, and away games must use F-Logo can be placed in a

‘Fairfield’ wordmark.

AWAY JERSEY IN RED

IDENTITY

highly-visibile, secondary location

HOME JERSEY IN WHITE

NCAA DIVISION I VARSITY ATHLETICS WOMEN

MEN

– Basketball

– Lacrosse

– Cross Country

– Rowing

Diving

– Field Hockey

– Soccer

– Golf

– Softball

– Swimming &

– Baseball

– Lacrosse

– Soccer

– Basketball

– Rowing

– Tennis

– Tennis

– Cross Country

– Swimming &

– Volleyball

– Golf

Diving

CLUB* & INTRAMURAL SPORTS^

– Alpine*

– Dodgeball^

– Golf*

– Rugby*

– Spikeball^

– Badminton^

– Equestrian*

– Ice Hockey*

– Running*

– Street Hockey^

– Baseball*

– Esports*^

– Kickball^

– Sailing*

– Swimming*

– Volleyball*^

– Basketball*^

– Field Hockey*

– Lacrosse*

– Soccer*^

– Team Handball^

– Wrestling*

– Cornhole^

– Flag Football^

– Pickleball^

– Softball*^

– Tennis*

– Ultimate Frisbee*

51

Promotional Items Custom promotional items (coasters, drinkware, hats, bags, etc.) must follow branding standards and be ordered through our on-site partner, Club Colors, or

Order online at: fairfield.ccbrands.com

through Marketing and Communications.

General promotional items (stickers, F lapel pins, pens, magnets, etc.) can be delivered in less than 10 business days if ordered in quantities of fewer than 1,000 through Design & Print’s online store. View the full listing of items available.

52

FAIRFIELD.EDU/MARKETING

Order online at: fairfield.webdeskprint.com

Apparel / Gear vary from standard merchandise to specialty collaborations.

Custom Apparel / Gear must follow branding standards and be created and approved by Marketing and Communications. All orders must be placed through our on-site partner, Club

IDENTITY

Approved Stag Gear is offered on the Fairfield University store website. These offerings

Order online at: fairfield.edu/shop

Order online at: fairfield.ccbrands.com

Colors, or through Marketing and Communications.

53

Signage

All signage (indoor and outdoor hanging banners, pole banners, event signs, lawn signs, etc.) must be ordered through and approved in writing by Marketing and Communications. All signage must include date, time, event title and location, and must be hung in designated bulletin board locations once approved. Signage owners are responsible for removing all signage after event date passes.

ORIENTATION PARKING

54

FAIRFIELD.EDU/MARKETING

Vehicle Graphics

All Vehicle Graphics must be created following brand standards and be approved by Marketing and Communications.

IDENTITY

Information Facilities Technology Services Management

55

SECTION 2

Social Media

Social Media Marketing WHAT IS SOCIAL MEDIA MARKETING

OFFICIAL BRAND INSTAGRAM COLLABORATION POLICY

Social Media Marketing is defined as the process of creating

On the official brand channels listed on the next page, we

and sharing content to publicly promote an entity on various

employ the Instagram “collaborative feature” selectively to

online platforms. At the University level, an effective social

maximize impact and align with overarching Social Media

media strategy fosters brand awareness, communicates

Marketing goals. This feature is typically reserved for significant

campus news and milestones, generates positive engagement,

moments such as: championships or milestone achievements,

and strengthens connections within the community.

academic highlights, significant news, accolades, or content that aligns with our mission and vision strategies. Marketing and Communications reserves the right to refuse collab requests without explanation.

FAIRFIELD UNIVERSITY’S OFFICIAL BRAND CHANNELS

Beyond collaborations, various tagging methods are utilized Adjacent is the current list of accounts managed exclusively

when appropriate to enhance reach and engagement for

by the Marketing and Communications team. Please note that

campus partners. These methods include: location tagging,

the creation of any new pages for these entities, outside of

photo tagging, @mentioning relevant accounts.

this list—on either existing or alternative platforms—is not permitted. This policy ensures consistent branding and strategic

Each tagging or collaborative opportunity is evaluated on a

alignment across all platforms for our intended audiences.

case-by-case basis to ensure alignment with the brand’s goals and relevance to the target audience. The discretion to approve such initiatives lies with the Marketing and Communications team—we also reserve the right to omit tags altogether.

At Fairfield University, we value authenticity in all we do. In all University social media, we strive to use original content rather than content generated by or altered using AI. The Marketing and Communications Department reserves the right to make slight adjustments to any social content, as needed.

58

FAIRFIELD.EDU/MARKETING

Official Accounts

FACEBOOK

LINKEDIN

TIKTOK

X

@fairfieldu

Fairfield University

Fairfield University

@fairfieldu

@fairfieldu

@fairfieldualumni

Fairfield University Alumni

Fairfield University Alumni

@fairfieldbellarmine

Fairfield Bellarmine

Fairfield Bellarmine

John Charles Meditz College of

John Charles Meditz College of

Arts & Sciences

Arts & Sciences

@fairfielddolan

Fairfield Dolan

Fairfield Dolan

@fairfieldengineering

Fairfield Engineering

Fairfield Engineering

@fairfieldegan

Fairfield Egan

Fairfield Egan

Fairfield School of Education

Fairfield School of Education

and Human Development

and Human Development

@fairfieldmeditz

@fairfieldsehd

@fairfieldudowntown

Fairfield U Downtown

@fairfielduam

Fairfield University Art Museum

SOCIAL MEDIA

INSTAGRAM

59

University Social Media Sub-Accounts Sub-accounts describe any Fairfield University-affiliated account that is not under management by Marketing and Communications and makes up about 70 percent of Fairfield’s social media accounts. When communicating on behalf of the University across any channels, users are required to adhere to the guidelines outlined in this Marking Handbook, as well as any relevant provisions in the Student Handbook and the Employee Handbook.

Failure to comply with these guidelines may result in corrective actions as outlined in this Marketing Handbook and/or disciplinary measures as specified in the Student Handbook and/or Employee Handbook.

FAIRFIELD.EDU/MARKETING

60

FAIRFIELD.EDU/MARKETING

Social Media Trial Exercises Managing University-branded social media accounts requires careful

BENEFITS OF COMPLIANCE

planning and adherence to established guidelines to maintain a strong

Social media marketing, when adhering to University strategy:

and effective online presence. When accounts associated with the University do not meet the outlined or evolving standards, they may be subject to a six-week trial period to evaluate their compliance and effectiveness. During this period, Marketing and Communications will

—

Can continue to operate while adhering to the stated guidelines

—

Should be retired and content be absorbed into another existing account

—

Should be removed from the platform

Increases Brand Awareness

—

Builds Valuable Relationships

—

Differentiates and Elevates Us From Competitors

—

Generates Leads and Boost Conversions

SOCIAL MEDIA

determine whether the account under guidance:

—

RISKS OF NON-COMPLIANCE

Social media marketing, when not adhering to University strategy, risks: —

Poor User Experience, Loss of Brand Loyalty

Our strategies are based on the needs and behavior of our target

—

Lack of Engagement, Stunted Growth of Public Channels

audiences. Even if your account complies with all requirements, accounts

—

Appearing Less Competitive Among Peer Institutions

may still be subject to retirement or consolidation if deemed most

—

Misrepresentation of University Goals, Priorities,Initiatives

appropriate by the University’s larger Marketing and Communications

—

Copyright Infringement

goals.

GOALS

A University-wide social media strategy strives to:

Do you want to recruit 10 new club members? Do you want to be viewed as thought leaders in the world of Engineering? In addition to the goals to the right, establish three goals of your own so that the intentions behind your social media content are clear and well-guided.

—

Positively engage with the Fairfield University community, including current and prospective students and families, alumni, faculty, staff, and greater community.

—

Support the University’s Marketing and Communications strategies of brand awareness and thought leadership with a national audience.

—

Increase interaction and engagement from target audiences with the institution’s website (fairfield.edu) and its affiliated pages and microsites.

61

TRIAL EXERCISES (CONT.)

WHO DOES THE HANDBOOK GOVERN?

account. On Facebook and LinkedIn, Marketing and Communications must be made

Any campus entity (e.g., a college, school, department, program, club or

an admin of the page, in lieu of password access. Students with account access need

other organization) that wants to either start a new social media account

daily oversight from primary and secondary page administrators.

or maintain an existing one. All must make a written request for final

Social Media Oversight: While Marketing and Communications does not plan to

approval from Marketing and Communications.

actively manage all social media pages, providing us access allows the department to effectively track University-affiliated accounts, address potential security issues

WHO CAN REQUEST TO CREATE AN ACCOUNT?

more promptly, and minimize the occurrence of inactive or “dead accounts” that are

—

A department

under increased risk of being hacked

—

An on-campus club/organization

Administrator Responsibilities: The primary account administrator is required to: 1.

WHO CANNOT REQUEST TO CREATE AN ACCOUNT? —

A person/department seeking to market one particular event or set of events

—

A sub-division of a department or organization (all must reside under their main umbrella for a stronger user experience)

Please note only social media pages under management by Marketing and Communications may be listed on any official University web page, in print, or in electronic publications.

Manage and regularly update the content of the social media account. 2. Remove any content that may violate University policies, state, or federal laws. 3. Monitor direct messages, comments, and other interactions daily to ensure prompt engagement.

Compliance with Branding Standards: All social media accounts must adhere to the University’s design and branding standards. Use of brand marks, logos, and other design elements must receive approval from Marketing and Communications.

Administrators may be required to update account profiles to align with these

WILL MY REQUEST FOR A NEW ACCOUNT BE REJECTED?

standards at any time. This includes but is not limited to: profile avatars, cover

Each request is evaluated on a case-by-case basis, with your goals

photos, designed content, branded items in photo or video content, etc. For

carefully considered. Final recommendations by Marketing and

detailed guidance about what marks, logos, colors are permitted, please refer to the

Communications are made to ensure the best outcome for your needs,

University’s Visual Identity portion of the Marketing Handbook.

audience behavior, and the University’s overall public image.

Account Names and Handles: Account names, handles, bios, and other identifiers representing the University must be developed in collaboration with Marketing and

CRITERIA FOR OBTAINING OFFICIAL STATUS

Communications, and/or are open to edits at any time.

Page Requirements: New social media profiles must be registered to official

Facebook Page Requirements: Departments creating social media accounts on

University resource email accounts set up by ITS. New accounts should not be

behalf of the University must use “Facebook Pages” rather than groups or personal

registered to phone numbers of University students or personnel. Please reach out to

profiles. Facebook Pages are designed for entities (e.g., businesses or organizations)

Marketing and Communications to set up new accounts under the proper protocol.

and must be created by Marketing and Communications representatives only.

Administrator(s): The primary administrator of the page must be a benefits-

Account Administrator Updates: Any changes to designated account administrators

eligible employee of Fairfield University. At least one other benefits-eligible

must be promptly reported to the Marketing and Communications team. This is a

employee in your department or division must have administrative access.

top security and account access concern and should be handled diligently before an

Marketing and Communications must be given administrative access to the

administrator’s departmental or University departure.

62

FAIRFIELD.EDU/MARKETING

TRIAL EXERCISES (CONT.)

PROFILE INFORMATION AND SOCIAL SKINS

Respond Promptly: Has someone responded to your post in a positive

way? Great! You’re encouraged to ‘like’ their comment, or answer their additional questions when deemed appropriate. If you receive a negative response, it might not be necessary to engage. If you’re unsure of how to deal with a comment, contact the Marketing and Communications team.

by Marketing and Communications. Account biographies, URLs, and other details must be approved by Marketing and Communications.

BEST PRACTICES Profile Bios and Social Skins: Official social media accounts representing

the organization must adhere to branding guidelines by using profile and cover images approved by Design & Print to ensure consistency and professionalism. Additionally, all account details, including biographies,

courts/fields, etc.).

— — — — — — — —

URLs, and other relevant information, must be reviewed and approved

by Marketing and Communications to maintain alignment with the organization’s messaging and strategic goals.

Make Time for Social Media: You are expected to keep an active, lively

account; opening the apps daily, posting weekly, recognizing the types of content performing well, identifying trends, and monitoring your follower growth to evaluate the efficacy of continuation.

Do write in third person (unless quoting).

Do be engaging and personable yet academic in tone.

Do tag other departments when applicable (Co-sponsoring events, etc).

Do not post text-heavy graphically-designed posts.

Do not post flyers.

Do not post blurry/pixelated images.

Do not download photos from internet; Do not post photos of celebrities/public figures unless you took the photo yourself.

—

Do not rely on social for event promotion/registration.

COMMUNITY MANAGEMENT — Do follow other departments/groups of Fairfield University.

— Do follow similar departments/groups from peer institutions.

— Do “Like” and comment on posts of those you follow.

— Do “Share” posts of others when directly related to what you do.

— Do respond to inquiries in your Direct Message threads.

— Do not respond to comments or inquiries that are aggressive or put University or

Call to Action: Limit each post to a single call to action to keep the

message clear and focused. Additionally, not every post should require

Do keep captions engaging and concise.

individuals at risk [not sure? Reach out to Marketing and Communications].

—

Do not spam or engage in “Like for a Like, or Follow for a Follow”.

action—aim for 80 percent of your content to focus solely on building awareness and strengthening your brand.

63

SOCIAL MEDIA

Official accounts must utilize profile images and cover images that are approved

CONTENT DEVELOPMENT — Do take and post your own imagery.

— Do encourage photo submissions within your department/group.

— Do show Behind the Scenes/Day-In-Life content.

— Do show off your space (classroom, academic building interior/exterior, internship sites,

Strategy

More specific strategies will differ per social network.

INSTAGRAM

FACEBOOK

LINKEDIN

For sharing photo and video

For sharing photos, videos,

For professional networking and career

and links to articles or other resources

development

Best for:

Best for:

Best for:

—

Brand Awareness

—

Brand Awareness

—

Alumni Engagement

—

User-Generated Content

—

News

—

Career and Internship Highlights

—

University News

Post Frequency: 3-5 posts/week

Post Frequency: 3-5 posts/week Post Frequency: 3-5 posts/week

University Specific Content Types:

University Specific Content Types:

—

Campus Photos

—

Campus Photos

—

Faculty/Student Collaboration

—

Faculty/Student Collaboration

—

Event Photos

—

Event Photos

—

Lab/Classroom Videos

—

Lab/Classroom Videos

—

Student Spotlights

—

Day-in-the-Life Videos

—

Day in the Life Videos

—

Fairfield News Articles

(Best to shoot vertically for Reels.)

—

Articles from the Press

—

Links to Website

Do / Do not ü ü

Do use the Instagram Location

Do / Do not

Check-In Feature.

ü

Do use bitly links when sharing links.

Do use 1-2 hashtags per post

ü

Do use Location Check-In Feature on campus

(one should always be #FairfieldU).

×

Do not post links in caption (Per best practices, use a link button in Instagram Stories when looking to drive traffic off Instagram, or put link in bio).

64

FAIRFIELD.EDU/MARKETING

photos.

×

(weekends not recommended) University Specific Content Types: —

Campus Photos

—

Faculty/Student Collaboration

—

Fairfield News Articles

—

Articles From the Press

—

Links to Website

—

Other Pertinent News

Do / Do not ü

Do tag individuals mentioned in posts/articles.

ü

Do use 3-5 industry-relevant hashtags.

ü

Do encourage department members internally to “Like”, Comment, and “Share” page’s

Do not use hashtags.

LinkedIn content.

×

Do not use casual tone or jargon.

STRATEGY (CONT.)

More specific strategies will differ per social network.

TIKTOK

X

For sharing short-form video specifically in

For sharing photos, videos, GIPHYs to

the genres of dance, jokes, stunts, Q&A, and

quickly disseminate information

like forms of entertainment

Best for:

—

—

Athletics

—

Public Relations

Brand Awareness

SOCIAL MEDIA

Best for:

University Specific Content Types: ü

Meet with Marketing

Post Frequency: 5-10 posts/week

and Communications University Specific Content Types: Do

—

Campus Photos

—

Faculty/Student Collaboration

—

Event Photos

—

Fairfield News Articles

—

Articles from the Press

@FairfieldU is currently the only approved

—

Links to Website

TikTok account for the University.

—

Fairfield GIPHYs

ü

Do consult Marketing and Communications

All requests for TikTok content or accounts must go through Marketing and Communications

Do ü

Use 1-2 hashtags per post.

ü

Use appropriate GIPHYs (Fairfield specific are available).

ü

Use polling and other features.

ü

“Share” other University accounts.

ü

“Share” publications relevant to your industry.

65

STRATEGY (CONT.)

APPROVED HASHTAGS

ONGOING SUPPORT

University Standard

The world of social media is everchanging—that’s what keeps it so exciting!

#FairfieldU

As a manager of a University social media page, you have access to year-

#StagCountry

long support. Whether your goals are to increase engagement on social or

#JesuitEducated

recruit more followers, Marketing and Communications is here to support

Academic #FairfieldBellarmine #FairfieldMeditz #FairfieldDolan #FairfieldEgan #FairfieldEngineering #FairfieldSEHD #FairfieldUAM

and provide consult to help you reach your goals. Contact our team to set up quarterly or bi-annual strategy sessions.

COPYRIGHT AND FAIR USE

Users of social media should be conscientious about the content they post and share in these mediums to avoid infringing upon a copyright owner’s intellectual property rights. Copyrighted works are any original work fixed in a tangible medium of expression. This includes books, articles, blog posts, photographs, videos, drawings, sculptures, and music either in sheet

Student Life

music or in digital or otherwise recorded form. Statistics themselves are

#StagsUp

not protected by copyright, but the decisions relating to arrangement,

#Stags25, #Stags26, #Stags27, #Stags28,

selection, and display represented in a graph, a chart, or other presentation

#Stags29, (etc. for all class years)

of data likely are protected by copyright. Therefore, copying a graph could violate copyright law.

Athletics #WeAreStags

Also, please note that copyrighted works are not “free” or in the “public

#StagsCompete

domain” when posted on the Internet. These works retain their copyright

#StagsLead #StagsCare #StagsGrow #BuiltForLife

protection.

Pursuant to the Title 17 of the United States Code (the “U.S. Copyright Act”), a copyright owner has the exclusive right to:

Commencement/Alumni #OnceAStagAlwaysAStag

1.

authorize the reproduction of copyrighted work;

#StagGrad

2.

reproduce copyrighted work in copies or phonorecords; and prepare

#StagMates

derivative works based upon the copyrighted work. Further, a copyright

#Stags25, #Stags26, #Stags27, #Stags28,

owner has the exclusive right:

#Stags29, (etc. for all class years)

66

FAIRFIELD.EDU/MARKETING

STRATEGY (CONT.)

More information about what constitutes fair use may be obtained on the United States Copyright Office website located at: http://www.copyright.gov/fls/fl102.html

3.

to distribute copies of the copyrighted work;

character of the use, including whether such use is of a commercial

4.

to perform and authorize the performance of the copyrighted work

nature or is for nonprofit educational purposes; (2) the nature of the

publicly with respect to literary, musical, dramatic, and choreographic

copyrighted work; (3) the amount and substantiality of the portion used

works, pantomimes, and motion pictures and other audiovisual works;

in relation to the copyrighted work as a whole; and (4) the effect of the

to display the copyrighted work publicly with respect to literary,

use upon the potential market for or value of the copyrighted work.

5.

musical, dramatic, and choreographic works, pantomimes, and It is difficult to define “fair use” and exactly where it applies. The four

of a motion picture or other audiovisual work; and

factors listed above reflect the Federal Court’s efforts to develop a

to perform the copyrighted work publicly by means of a digital audio

set of criteria to determine (on a case by case basis) whether the Fair

transmission with respect to sound recordings. See Title 17 U.S.C. §

Use Doctrine applies, i.e. - whether the particular use falls within the

106.

paradigm of fair use or constitutes copyright infringement.

WHO OWNS COPYRIGHTS?

Common examples include authors, publishers, photographers, composers, musicians, choreographers, videographers, painters, sculptors, programmers, and actors.

WHAT CONSTITUTES “FAIR USE”?

The “Fair Use Doctrine” is an exception to Title 17’s rule (described above) that a creator has exclusive rights (and ownership) of his/her works. In short, this exception creates certain limited circumstances where a Social Media user does not need the permission of the creator (or subsequent copyright owner) to use his/her works. Specifically, Section 107 of the U.S. Copyright Act provides the following circumstances where permission is

SOCIAL MEDIA

6.

pictorial, graphic, or sculptural works, including the individual images

In light of the ambiguity surrounding fair use and the substantial legal penalties for violating a copyright, Social Media users must obtain written permission from the copyright owner to use copyrighted material when there is any question as to whether their use would constitute “fair use.” Even when a use of a copyrighted work is protected by fair use, provide attribution for work that is not yours.

More information about what constitutes fair use may be obtained on the United States Copyright Office website located at: http://www.copyright.gov/fls/fl102.html

not required: For purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research.

In determining whether the use made of a work in any particular case is fair use, the factors to be considered shall include: (1) the purpose and

67

STRATEGY (CONT.)

OBTAINING PERMISSION TO USE COPYRIGHT MATERIALS

In order to legally use copyrighted work, you must obtain detailed written permission from the copyright owner as to the scope, duration, and location of the use. You must also obtain written consent for how to credit the copyright owner (i.e. the specific language to be included on your social media posting).

This process starts with identifying who the copyright owner is because copyrights may be owned by someone other than the original creator, and there may be more than one copyright owner of the underlying copyrighted work.

Places to begin looking for the identity of the copyright owner(s) include the Copyright Notice on the copyrighted work or the Registration of Claim of Copyright with the United States Copyright Office. Because the law does not require that copyrighted work either contain a Copyright Notice or Registration with the United States Copyright Office, you may have to search further. Collective Licensing Agencies (e.g. Copyright Clearance Center for print, SESAC for music, and Motion Picture Licensing Corporation for movie and audio- visual) are additional sources. However, this is not an exhaustive list, and identifying the copyright owner may prove challenging and can require significant research.

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FAIRFIELD.EDU/MARKETING

STRATEGY (CONT.)

IMPLICATIONS OF POSTING CONTENT ON SOCIAL MEDIA

When you post content to social media sites such as Facebook, Twitter, LinkedIn, YouTube, or Instagram, under the terms of their respective service agreements, you are automatically granting them a license – commonly known as an intellectual property (or IP) license – to use this content. Although the specific language of these agreements varies SOCIAL MEDIA

from platform to platform, the IP license is similar in that you typically are granting the sites permission to share your content all over the world without having to gain further approval from you, and without having to pay you any royalties. Some platforms also reserve the right to change, commercialize, or publicly perform or display your posted materials without express permission or compensation.

Also, worth noting, are the provisions that govern the license period.

Some service agreements expressly state that you are granting them a perpetual IP license, while others indicate that your IP license ends when you delete your content or terminate your social media account, unless the content has been shared with others who have not deleted it. In both instances the net result is the same: the social media platform owns a license to use your posted content, for whatever purpose, in perpetuity.

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SECTION 3

Digital Media

Web Type Hierarchy Typefaces that complement the signature are to be used for supplementary copy, such as

H1

address blocks, signage, and advertisements.

Libre Baskerville Regular

The recommended text fonts for use in

-25px letterspacing

60px/100px leading

Fairfield’s print materials is Libre Baskerville

All Stories

and Figtree. The suggested secondary sans serif font is Arial, and is primarily used for

H2

email correspondence.

Libre Baskerville Regular On occasion, as recommended by Marketing

45px/65px leading

and Communications, other complementary

-25px letterspacing

Top Stories

serif and sans serif fonts may be utilized.

H3

Figtree SemiBold

Preparing you For Success

26px/34px leading

H4

Figtree Bold All Caps

PREPARING YOU FOR SUCCESS

19px/24px leading

CARDS

Figtree SemiBold 24px/29px leading Figtree Regular 18px/29px leading

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FAIRFIELD.EDU/MARKETING

Card Title lorem Ipsum Dolor Sit Amet elit Consectetuer Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula.

WEB TYPE HIERARCHY (CONT.)

BODY

Figtree Regular 18px/29px leading

FEATURED QUOTE

Figtree SemiBold 24px/32px leading

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

“

Lorem ipsum dolor sit amet duis aute irure dolor in reprehenderit in voluptate velit esse.”

— Fname Lname ’20 DIGITAL MEDIA

BUTTONS

Figtree SemiBold All Caps 20px/32px leading

BUTTON TEXT

50px letterspacing

LINKS

Figtree SemiBold

Fancy Link Text

19px/23px leading Figtree SemiBold

inline link text

18px/29px leading

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Web Color Accessibility DIGITAL

WEB

PANTONE 186

R G B

200 16 46

HEX

#C8102E

BLACK

R G B

0 0 0

HEX

#000000

WHITE

R G B

255 255 255

HEX

#FFFFFF

PANTONE 429

R G B

188 190 192

HEX

#BCBEC0

LIGHT GREY

R G B

241 241 241

HEX

#F1F1F1

PRIMARY PALETTE

The primary website incorporates the core brand colors consistently. Black is used for H1, H2, and H3 headings, body text, and hyperlinks, while red is reserved for H4 headings and serves as an accent hue.

SECONDARY PALETTE

The secondary color palette complements the primary palette, working together to establish balance. These colors are utilized for text, background shades, and various elements across the platform.

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FAIRFIELD.EDU/MARKETING

COLOR ACCESSIBILITY (CONT.)

GRADIENT

Gradients create more visual interest and

LIGHT GRAY (50% OPACITY) HEX: #C8C8C8

texture for backgrounds and hero spaces.

They should be used sparingly to optimize their impact.

WHITE HEX: #FFFFFF

ACCESSIBLE COLOR PAIRINGS

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT DIGITAL MEDIA

To guarantee web content accessibility, adhering to the WCAG 2 standards is crucial. The chart on the right displays color combinations meeting the AAA accessibility criteria for web usage. You can verify color contrast and ensure accessibility of color combinations using the WebAIM Contrast Checker.

AAA accessible when text is at least 19px tall and SemiBold.

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Web Accessibility The Fairfield University website must meet basic accessibility standards.

While many of these standards are integrated into the site’s framework,

X

Click Here

content contributors also play a crucial role in ensuring that content is accessible to a diverse audience.

Request Info

TIPS FOR CREATING MORE ACCESSIBLE CONTENT

WEBAIM — LINK TEXT

MAKE LINK TEXT INFORMATIVE

Let users know what they’re clicking and where they’re going. When possible, avoid phrases such as “click here.” This applies to links within your text and buttons. Use the QR code to see more helpful link tips from WebAIM.

USE AN ORGANIZED HEADING STRUCTURE

H1 Communication H2 What You’ll Learn and Do

If users can scan a page and understand the context from your headings,

H3 Choose the path that works for you

you’re on the right track. A great heading structure helps users with or

H3 Driven by research, with a focus on evidence-based recommendations

without screen readers and helps search engines too. Use the QR code to see details on heading structure from WebAIM.

H3 Enhance your skillsets H3 Gain real-world experience H3 Internship Opportunities H3 Find Out More H4 Explore Course Requirements H4 Contact Us H2 Career Outlook

WEBAIM — HEADING STRUCTURE

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FAIRFIELD.EDU/MARKETING

WEB ACCESSIBILITY (CONT.)

USE ALTERNATIVE TEXT FOR EVERY IMAGE

Nurse talking with patient

If users can’t see your images or they choose not to display them, alternative text—or image “alt text”—provides them the context they need. Alt text depends

Alternative text—users can see this if images

on your page content and the image’s function—see a comprehensive guide to

don’t load.

using image alt text.

DON’T USE IMAGES WITH EMBEDDED TEXT

X

Unless it’s an online flyer, avoid images with embedded text. No amount of alt text will help that image make sense to a screen reader.

DIGITAL MEDIA

CLUBS AND ORGANIZATIONS

WHAT IS ACCESSIBILITY?

The text on this image can’t be read.

Accessibility is providing content to all people regardless of their hardware, software, language, location, or what their physical and sensory abilities may be. Use the QR code to view ‘Web Accessibility Perspectives’—a great video introduction to key accessibility topics.

WEB ACCESSIBILITY PERSPECTIVES

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Web Content To maintain high-quality content over time, it’s essential to understand best practices and diligently manage both your pages and their distinct features. Below, you’ll find additional recommendations and resources to optimize your content efforts.

WHEN NAMING FILES, MAKE THINGS CLEAR

IMAGE FILE NAME: Homepage_Call-to-Action.jpg

Be consistent, clear, and descriptive with your file naming especially when image files are shared amongst a large team. Consider labeling your file using the following name convention: site_ template_description.

NEW COPY DOCUMENT:

filetype. Kitchen Sink templates can be shortened to “KS” to keep

Programs_Biochemistry_Web_Copy.doc

character counts to a minimum.

HEADLINE LENGTH

X

Aim for short, easy to scan headlines when possible to give users immediate understanding of the content—especially with widgets that serve as quick call-outs.

Maintain page balance by keeping adjacent headlines (i.e., in columns) similar in length.

Example of a headline that’s too long—headlines and subheaders

Be aware that long headlines for news stories or events will appear in

should be short and to the point.

multiple places throughout the site.

Example of a KS Feature headline.

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FAIRFIELD.EDU/MARKETING

WEB CONTENT (CONT.)

BUTTON AND LINKS? KEEP THEM CONCISE.

X

Similar to headlines, when possible, keep buttons and fancy links short, and avoid punctuation whenever possible. These are actionable and should be labeled to inform the user of the link’s destination or outcome.

Avoid titles that are longer than 34 characters.

Avoid excessively long buttons, keep them to a single line.

With adjacent links and buttons, keep lengths as similar as possible.

WATCH YOUR WIDOWS

X

DIGITAL MEDIA

Avoid using too much copy for card

Similar to headlines, balanced line lengths also enhance legibility. Unlike print, a web page’s aspect ratio and column widths adjust according to device. Be mindful of how the text wraps from line to line to avoid widows

description or in narrow spaces. Too many short lines of text can be difficult to read.

(single words at the end of a line) whenever possible.

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Web Imagery When it comes to selecting images, it’s essential to choose high-quality selects. However, photos that are too large can sometimes slow down load times. Here are some tips and tools to get the most out of your images.

SHOOT FOR JPGS

Unless an image needs a transparent background, save your images as JPGs. Optimized JPG images typically yield smaller file sizes.

FIRST YOU SIZE. THEN YOU OPTIMIZE.

Before optimizing file sizes using Photoshop or another compression tool, ensure you are resizing to the appropriate pixel dimention requirements for use. If an image is intended to be 1920px wide, avoid saving it as 2500px.

TOOLS TO HELP

For compressing image file size: • TinyPNG (online, free) To resize and adjust quality: • Pixlr (pixlr.com) free • Photoshop

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FAIRFIELD.EDU/MARKETING

Web Photography Photo selection plays a critical role in shaping your website’s

CHECK USAGE RIGHTS

identity. Users often notice images before they read any text on

Make sure you have the right permissions to use an image—

the site. Despite having access to a vast image library, choosing

don’t just download from a Google image search or off

the right photography can still pose a challenge. Below are some

someone’s site

recommendations on how to get the most from your photos.

ENHANCE YOUR IMAGES QUALITY GOES A LONG WAY

For brand consistency, use Pixlr.com to make minor adjustments to images, like brightening washed-out colors or adjusting

When saving photos for your projects, check the image size and

colors that seem off.

aspect ratio. Images that are sized incorrectly may appear blurry and unprofessional.

EMPTY SPACE ≠ FILLER IMAGE

Images should support surrounding content and help provide THOUGHTFUL SELECTS

additional context or meaning.

Take care to choose images that add context to the information DIGITAL MEDIA

being provided.

USING STOCK? USE IT WISELY.

When choosing stock, be sure to select images that feel authentic to your audience and message. Avoid anything that feels posed, and do a reverse image search to see where others may already be using the image. Go to Google, select images in the upper-righthand corner, and add a thumbnail of the desired image to search.

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Websites & Digital Content Sharing Accounts Fairfield University Marketing and Communications manages

Any websites and accounts that do not meet the above criteria will

and maintains all official University websites and digital content

be deemed unofficial. Unofficial sites and accounts shall not claim

sharing accounts.

to represent official views or opinions of the University and to the extent they articulate a relationship to the University, they must carry

Any publicly available website or digital content sharing account

a disclaimer stating such. Unofficial websites and accounts must

created with the intent of representing the institution or its

not use the University name or logos without prior approval from

departments and programs must be approved by Marketing and

Marketing and Communications.

Communications prior to creation.

Unofficial website owners or content creators shall be responsible for Common examples of website and digital content sharing

adhering to all University policies applicable to them by virtue of their

platforms include: Wordpress, Tumblr, YouTube, Vimeo, Twitch,

status with the University.

Spotify, and Flickr.

Marketing and Communications reserves the right to remove or In addition to the proper use of branded elements and logos,

disable any University website or digital content sharing account in

official websites and accounts must adhere to the following:

violation of University policies or applicable laws.

1.

All website content must comply with laws governing copyright,

For more information on digital media and

trademark, and intellectual property. This includes but is not

processes, please visit: fairfield.edu/marketing

limited to text, photography, video, audio, music, graphics, and data. University-approved photography, video, and graphics are available for use on approved projects by Marketing and Communications.

2.

University sites and accounts must comply with the latest WCAG accessibility guidelines.

3.

Fairfield University sites and accounts must not advertise or promote commercial or political interests unrelated to the University.

FAIRFIELD.EDU/MARKETING

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FAIRFIELD.EDU/MARKETING

Email BULK EMAIL APPROVAL POLICIES AND PROCEDURES

Only University-approved Customer Relationship Management (CRM), Email Marketing Platforms, and vendors (i.e. those approved by Legal and Marketing, with whom the University has entered a legally approved contract) may be employed. As such, neither individuals nor departments may use unapproved systems (see prior sentence as what is required from “approval”). To ensure compliance with the CAN-SPAM Act, bulk distribution of emails (i.e. 50 recipients or more) must be approved by DIGITAL MEDIA

Marketing and Communications and sent using authorized distribution tools.

Please contact your Marketing and Communications Integrated Marketing Manager with any questions.

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Digital Boards DIGITAL SLIDE FILE

—

Digital Slide templates are available in Canva, and include proper fonts and color choices in accordance with brand guidelines.

—

Files must be JPEG or PNG, no video files or MPEG. Canva designs can be converted into these formats.

—

For legibility purposes, slides cannot contain more than 15 words. Vanity URLs (example: fairfield.edu/summer) are suggested to link to more information.

—

Design services are available through Design & Print (average charge is $42.50-$85).

—

Superior imagery is the way to have your digital slide stand out and add color.

Fairfield-produced images are suggested. Abide by copyright rules with any outside sources.

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FAIRFIELD.EDU/MARKETING

DIGITAL BOARDS (CONT.)

UPLOADING POLICIES

—

SLA (Service Level Agreement): Digital Slides must be submitted in Wrike by selecting the Digital Board Request category at least four days before you wish the slide to begin running.

—

Digital Board Wrike ticket should be named as DB- Partner - Brief Topic (e.g., DB-SEHD-SeriesAI)

—

1280 x 720

600 x 800

Choose the date of the event or registration deadline as the end-run date, if applicable.

—

1920 x 1080

Digital slides cannot run for more than two calendar weeks (excluding Arts/ Ministry/Athletics).

—

No more than three slides per partner/department/organization can run at the same time (excluding Arts/Ministry/Athletics).

Large Zone on Screen

Takeover locations/screens must be specified (e.g., Main Campus, Bellarmine Campus, Austin Campus, Barone Campus Center Only).

DIGITAL MEDIA

1280x720 pixels

—

Digital Board Takeover Images 1920x1080 pixels Athletic Small Zone on Screen 600x800 pixels (Athletic Department Use Only)

85

Photography The Marketing and Communications Division prioritizes photography services in alignment with the strategic priorities of the University. We place the highest focus on providing images that support and enhance enrollment and recruitment, while providing media visibility and effective marketing for our premier University events.

For other photography needs, Marketing and Communications will supply a list of University-approved and vetted photographers, who can be contacted and booked directly.

To request photography for your event, please complete the form on the Marketing and Communications webpage and you will be contacted with further guidance.

Timing for booking and image retrieval will depend on the scope of the event and the lead time provided.

For image and photography requests, please visit: fairfield.edu/marketing

At Fairfield University, we value authenticity in all we do. In all University photography, we strive to use original content rather than content generated by or altered using AI. The Marketing and Communications Department reserves the right to make slight adjustments to photographs, as needed.

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FAIRFIELD.EDU/MARKETING

Photography & Image Style COMPLIANT

Imagery and photography should display a premium look and feel—using strong visuals and composition.

Subjects in lifestyle or environment shots should feel natural, not staged.

For image and photography information, please visit: fairfield.edu/marketing

NON-COMPLIANT

X

Images using graphics should be abstract.

Avoid the use of dual symbolism, double exposures, and amateur rendering.

Strong composition, with accurate branding on apparel, and blurred objects in the foreground and

DIGITAL MEDIA

background demonstrate immersive depth.

X

X

Positive interactions that evoke confidence and

Different perspectives offer a unique view and add a

professionalism show the Fairfield experience.

creative look to the material.

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Video & Motion Graphics VISUAL STYLE —

Imagery should showcase a high-caliber student and faculty experience.

—

Compositions should be friendly, inviting, and interesting. Varying use of wide and close-up angles will help to convey the feeling of the scenes to the viewer.

—

The frame should be free from unnecessary distractions such as moving vehicles, trash receptacles, and unnecessary clutter on table tops (water bottles/coffee cups).

—

B-Roll (supplemental) footage should feel natural, as if the viewer was a part of the experience.

—

Subjects should avoid addressing the camera directly, unless intentionally waving or giving a “Stags Up” hand gesture.

BEFORE YOU FILM —

Where will this be shown? (e.g., program web page, social media, event)

—

Identify Aspect Ratio/Frame Rate based on the usage of the final product.

—

Coordinate with your on-camera talent if the project is pre-produced.

—

Model Release forms must be completed and returned before production begins. Release forms for the University are available in both English and Spanish. Subjects under 18 years old will need a parent or guardian to sign their release form .

LOCATION —

The filming location should be quiet, with a non-distracting background behind the subject.

—

The background should be relevant to the subject matter (e.g., an office, a lab space, a locker room, etc.).

—

88

If a relevant space is not available, a blank wall is preferred.

FAIRFIELD.EDU/MARKETING

VISUAL STYLE

VIDEO & MOTION GRAPHICS (CONT.)

CLOTHING

CLOTHING

—

X

Subject’s clothing should be solid with a neutral tone. Avoid white or very bright colors. Heavy patterns such as plaid or houndstooth should be avoided as well.

—

Fairfield-branded gear is acceptable if it is appropriate for the subject matter of the video.

CAMERA —

Professional camera with the ability to adjust settings and monitor audio should be used.

—

A sturdy tripod or electronic camera stabilizer should be used whenever possible.

DIGITAL MEDIA

PICTURE PROFILE —

Recordings should be in a LOG format when possible. If no LOG format is available, or if the operator does not know how to properly record in this format, a ‘flat’ picture profile is preferred. Do not record in a RAW format.

ASPECT RATIO Vertical

Horizontal

ASPECT RATIO —

Landscape orientation should be recorded in a 16:9 aspect ratio.

—

Vertical orientation should be recorded in 9:16 aspect ratio. Note: Hosting platform may utilize a different ratio, 4:5 or 1:1. Expect frame cropping in either of these scenarios.

—

16:9 HD video (1920x1080) or Ultra HD/4K (3840x2160) is preferred.

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VIDEO & MOTION GRAPHICS (CONT.)

FRAME RATES —

The final product should be considered when choosing a frame rate.

—

Video playback in real-time should be recorded at 24 frames per second

VISUAL STYLE

(fps) or 30fps.

—

Video playback intended to be in slow-motion should be recorded at 60fps or 120fps.

—

Finalized videos should be delivered and uploaded at the 24fps frame rate.

AUDIO RECORDING —

When recording interviews and testimonials, the microphone should be situated as close to the speaker’s mouth as possible, without obstructing the frame.

—

FRAME COMPOSITION

A boom mic should be positioned overhead, out of frame isolating the speaker’s words from the background audio

—

A lavalier microphone should be clipped onto the speaker’s collar or lapel, with the wire hidden as well as possible.

FRAME COMPOSITION —

Example 1

Single camera interviews should be framed in a medium shot, from the waist to the top of the head (leaving appropriate head room).

—

Two camera interviews should differentiate the angles between the cameras.

The second angle should be more profile than the main camera angle. See example 1.

—

The subject should be slightly off-center in the frame, facing into the center of the frame with appropriate lead room.

—

Videos where the subject is reading from a teleprompter should be a center-framed medium shot, with the camera raised to meet the subject’s eye-level. See example 2.

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FAIRFIELD.EDU/MARKETING

Example 2

VIDEO & MOTION GRAPHICS (CONT.)

MUSIC —

GRAPHICS

Background music (underscore) should be sourced from a royalty-free music library. Alternatively, it can be an original composition created specifically for the video.

—

Whether the underscore is from a music library or an original

Example 3

composition, a music license or written permission to use the music track must be provided.

LIGHTING —

Utilize video-specific lights with soft light modifiers when possible.

—

The scene should be evenly and well lit, with a consistent color temperature across all light sources.

—

Indoor scenes should typically be recorded at 3200K and outdoor scenes at 5600K. DIGITAL MEDIA

Example 4

GRAPHICS —

Interviews should include a lower-third graphic, with the speaker’s name, class year (if applicable), level of education (MS, MA, PhD etc) and position title. See example 3.

—

Videos should end with the horizontal Fairfield logo with shield animation.

—

Additional graphical elements are to be used in very limited instances, specifically athletic team intro videos, fundraising campaigns, or statistic-

—

driven informational videos. See example 4.

At Fairfield University, we value authenticity

The recommended text fonts are Libre Baskerville and Figtree. The Italic,

in all we do. In all University videography,

Light and Bold type styles may also be used to add design interest.

we strive to use original content rather than content generated by or altered using AI. The Marketing and Communications Department reserves the right to make slight adjustments to videos, as needed.

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SECTION 4

Editorial

Composition Guidelines PowerPoint and other presentation applications, like Canva and Prezi, are powerful tools for creating compelling and interactive messaging

For PowerPoint templates,

through the use of language, graphics, and multimedia. However, it is

and similar resources, visit:

important to remember that overuse of the graphic applications could

fairfield.edu/marketing

blur or crowd your message.

Clean, well-­prepared documents and consistent identification are as much a part of brand identity as proper use of the logo and other branding elements. The following are guidelines for creating branded, professional documents for marketing and communications purposes.

POWERPOINT AND GENERAL DOCUMENT PREPARATION

The following are guidelines for creating branded, professional documents.

Keep it simple.

—

Always start with a title slide with a header in large type size. Depending on the audience, name and date are recommended.

—

Stick with one message per slide. More than one message can be distracting for your audience.

—

Limit the amount of text. Slide titles should be short, and content should be bulleted on one-­line with no more than six lines of text on any one slide.

—

Graphic elements should add context and support your message. Good graphics can significantly add to learning; bad graphics can confuse and distract your audience.

—

Maintain a consistent design with regard to colors, font styles, and graphics.

—

Map out your “story.” What is the final result you strive for? Build backwards from there.

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FAIRFIELD.EDU/MARKETING

FAIRFIELD.EDU/MARKETING

TYPEFACE

The University fonts, for print and digital, are Libre Baskerville (serif) and Figtree (sans serif). Default options when those are unavailable are Times New Roman (serif) and Arial (sans serif).

DOCUMENT STANDARDS Always: —

Type full, complete sentences with text in upper and lower case.

—

Use title case for headlines. (e.g., Special Events and Performances)

—

Enter all copy flush left.

—

Type only one space after a period.

—

Use single spacing except for press releases or other specific formats.

—

Use only hard return (enter key) at the end of a paragraph or headline, not at the end of each line within a paragraph.

—

Do not indent paragraphs.

—

Avoid end-­of-­line hyphens. Re-­wrap accordingly.

—

Avoid widows (one word alone on a line at the end of a sentence).

WRITING

Different kinds of documents require different formatting and tone.

However, basic style and rules of strong writing are universal.

Writing Style: —

Avoid overly sophisticated language.

—

Capture and hold attention with subject matter that’s relevant.

—

Keep communications simple and clear. Avoid overly long sentences.

—

Get to the point. Focus on University positioning, features, benefits, and impact.

Use humor (when appropriate).

—

Include a call to action.

—

Use active voice.

—

Know your audience.

—

Place yourself on the receiving end.

EDITORIAL

—

95

Composition Guidelines

(CONT.)

TONE

GRAMMAR, PUNCTUATION, AND SPELLING

Because we are a University, the general tone should be inviting, positive,

Fairfield University is an educational institution. It is especially

active, and conversational. More serious communications should be

important that we practice perfect English, spelling, grammar, and

geared to the specific audience.

punctuation.

—

Avoid the tendency to include all descriptions, details, rules, and disclaimers.

—

All brand impressions should be positive ones.

—

Find the right balance between content and promotion.

—

Keep copy short, sweet, and to the point.

REFERENCING FAIRFIELD UNIVERSITY —

Use this punctuation and capitalization when referring to Fairfield as: ...the modern, Jesuit Catholic University. (See Appendix F for details.)

—

Refer to Fairfield as a premier educational institution founded by the Jesuits and committed to fostering a strong sense of community.

PROOFING AND FACT CHECKING —

Double-check all facts, figures, and any information that comes from outside

—

Proof all company names, contacts, and titles for accuracy.

—

Refer to their sources (website, business card, letterhead), not ours.

—

When in doubt, check directly with the source.

—

Exercise caution with company types (Inc., LLC, LLP, etc.).

sources.

—

When using our web address in a sentence, use www.fairfield.edu.

—

When using our web address alone, use fairfield.edu (drop www.).

OTHER PUNCTUATION —

Oxford Comma — in a series of three or more, use a comma before “and.”

The soccer, lacrosse, and basketball teams made it to the finals.

—

Ampersand (&) — It should only be used if absolutely necessary for spacing issues. Otherwise spell out “and.”

COMPOSITION TITLES

—

Do not capitalize seasons — winter, spring, summer, and fall.

—

—

Use non-profit instead of not-for-profit when referring to

Italicize book titles, movie titles, opera titles, play titles, long musical

Fairfield University.

compositions, television program titles, and names of newspapers and

—

journals. Put names of songs, poems, and television program episodes in

—

Contain your excitement — do not overuse exclamation points!!!

quotes.

—

Hyphen (-) — When used in a title case headline, uppercase both hyphenated words.

The Bible is an exception to this rule: its title, sections, and books are capitalized but not italicized or put in quotes.

—

Avoid hyphenating at the end of a line by moving the full word to the next line.

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FAIRFIELD.EDU/MARKETING

CONTACT INFORMATION

Phone

For consistency, phone numbers in digital and most print materials should read: —

203-254-­4000 or 203-254-4000, ext. 0000

—

Note that the extension is abbreviated with punctuation and not capitalized.

—

The use of (203) 254-4000 for formal print invitations or 203.254.4000 for print promotions are both acceptable, but the above style with dashes is preferred.

Email Signature

For consistency, all email signatures should read:

First Last Name Title, Department 203-­254-­4000, ext. 0000 name@fairfield.edu EDITORIAL 97

Editorial Style Guidelines

For issues NOT covered in this guide, please refer to Merriam-Webster Dictionary (spelling, hyphenation, capitalization) or Chicago Manual of Style (style and usage).

(Dictionary Style: In alphabetical order)

academic degrees Fairfield University confers associate’s degrees, bachelor’s degrees, master’s degrees, and doctoral degrees.

Abbreviations: Do NOT use periods after the degree designation

academic programs — Treat subject programs like majors — do not capitalize unless it is a proper noun or the formal name of a program, e.g., “The Psychiatric Nurse Practitioner Program is part of Fairfield’s highly rated nursing program.”

—

AA for associate of arts degree or associate’s degree

—

AS for associate of science degree or associate’s degree

—

acronyms — On first reference, spell out the full name. Follow it with

BS for bachelor of science degree or bachelor’s degree

—

the acronym in parentheses if it is used at least one other time. Use the

BA for bachelor of arts degree or bachelor’s degree

—

acronym as the second reference.

MA for master of arts degree or master’s degree

—

MS for master of science degree or master’s degree

—

PhD for doctorate or doctoral degree, EdD, DBA, MBA,

—

She enrolled in the School of Education and Human Development (SEHD) last semester. She is now taking her first SEHD course.

RN, BSN, MSN, DNP, etc.

NOTE: You can have a doctorate or a doctoral degree, but not a doctorate degree.

NOTE: Continue to use periods for S.J. This is not an academic designation.

address —

1073 North Benson Road, Fairfield, CT 06824- 5195

Example: Rev. Charles Allen, S.J. —

Joan received a bachelor of science degree in psychology.

—

Juan earned a bachelor’s degree in engineering.

The proper return address for Fairfield University Austin Campus is: 7951 Shoal Creek Blvd, Austin, TX 78757

Capitalization: Lowercase degrees in body of text.

—

The proper return address for Fairfield University Main Campus is:

—

The proper return address for Fairfield University Bellarmine Campus is: 460 Mill Hill Ave., Bridgeport, CT 06610

Apostrophe (or not):

adjectives — When two or more words function together as an adjective

—

master of social work degree OR master’s degree in social work

in front of the noun they modify, connect them with a hyphen.

—

bachelor of sociology degree OR bachelor’s degree in sociology

No space on either side. academic departments — Capitalize.

—

98

Accounting Department or Department of Accounting

FAIRFIELD.EDU/MARKETING

—

Dr. Marcello is a well-­respected member of the faculty.

Do not use the hyphen to connect -­ly adverbs.

Athletics Department or Department of Athletics

—

Not Athletic Department.

The slowly moving elevator tested Monica’s patience, as she was already late for a meeting.

Benefiting, benefited — not benefitting, benefitted admission (NOT admissions) Office of Undergraduate Admission

Board of Trustees — Always capitalize “Board” when referring to Fairfield

Office of Graduate Admission

University’s Board.

—

Mr. Gregman joined Fairfield University’s Board of Trustees.

advisor — Not adviser

—

The Red Cross board meeting will take place at noon tomorrow.

afterward (no “s”)

NOTE: Other boards (of trustees or directors): only caps if it is formal title – the Stamford Hospital Board of Trustees vs. general discussion of IBM’s board of directors.

alumni Do not use the terms “alum” or “alums.”

—

alumnus — One male graduate

—

alumna — One female graduate

—

alumni — Several male graduates or a group of graduates, including men and women

—

alumnae — Several female graduates

ampersand — In text, do not use the ampersand symbol (&) as a substitute for and. Ampersands are allowed in title treatments, e.g.: John Charles Meditz: College of Arts & Sciences, but use “and” in running text, e.g.: School of Engineering and Computing.

NOTE: Designers have leeway to use the ampersand on posters, invitations, or in ads where space

board member — Lowercase. book titles — Italicize, and capitalize first letter of each word (except “a,” “and,” “the,” and conjunctions or prepositions of three letters or fewer). buildings — See Appendix A for proper names and spelling of buildings on campus. bullet points — In a list, use bullets to highlight specific points (no need for period after each point, as the unit is not a sentence). Be sure to begin each bullet with the same word type (such as a verb or a noun).

The study abroad program features:

is at a premium or it functions as a design element.

• On-­site coordinators

apostrophes

• Travel opportunities

Used to show possession or, in numerals, to show an omission.

• Supervised internships

—

Mary picked up Don’s tickets by mistake.

• Fairfield University credit

—

John was a member of the Class of ’67.

highlight specific points. In this case, use punctuation (comma or semi-­

The Athletics Program encompasses all sports. “Sports” refers to the

colon depending on need) after each bullet.

individual teams in the athletics program. (See student-­athlete.)

Bullet points:

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EDITORIAL

In a sentence, use bullets to break the monotony of a paragraph or to athletics — See Appendix C for list of varsity, club, and intramural sports.

• emphasize key facts,

century — Spell out centuries one through nine (first through ninth); use

• provide visual relief, and

numerals for 10th and higher, unless the century is part of someone’s title.

• increase reader interest.

—

19th-­century literature (used as an adjective)

—

Literature of the 19th century (used as a noun)

—

Exception – When related to art history, centuries may be spelled out

campus — Lowercase unless it begins a sentence or is part of a formal Fairfield campus name.

(a fourteenth-­century work).

Fairfield University campus names: —

Main Campus

CEO — Spell out chief executive officer on first reference; use CEO for

—

Bellarmine Campus

subsequent references. Same rule applies to CFO, COO, CTO, etc.

—

Austin Campus

—

1720 Post

class years (see Appendix B for details) Remove comma between name and first class year. Use a space between

campuswide — One word. catalog — Not catalogue.

name and apostrophe for UGs only.

—

Joe Smith ’13

—

Ellen Smith MSN’15

—

Chase Longhorn MFA’09

capitalization Course names — Capitalize course names because they are, in essence,

Exception: Use comma before a parent designation:

titles. In a body of text, also use quotations.

—

—

John O’Malley, P’11,’09

Mark is taking “Issues in Judaism” this semester.

Capitalize the formal name of a graduating class in all cases: Majors and minors — Lowercase majors, minors, subjects, and disciplines

—

Class of 1950

unless they are proper nouns or adjectives.

—

Tyquan, a sociology major, also enjoys history and English literature.

city, state — Capitalize “city” only when part of the city’s name.

—

Judaic studies, American studies, etc.

—

St. Peter’s College is located in Jersey City.

—

The city of Baltimore has a wonderful harbor.

Academic departments — Capitalize.

—

Biology Department, English Department

In text, a comma should follow the city, country, or state.

—

Titles ­­– See title entries Associations and conferences — Capitalize the full names of associations,

While attending the conference in Houston, Texas, Dr. Horton met several colleagues with whom he hopes to collaborate.

code of conduct — Lowercase.

societies, meetings, and conferences. Lowercase the single word “association,” etc., in running text.

collective nouns and possessive pronouns

—

Society of Teachers of English as a Second Language

When a group is acting as a unit, it is considered a singular noun and

—

She attended the 33rd Conference on Social Justice in Asia.

therefore needs a singular verb or possessive pronoun.

—

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FAIRFIELD.EDU/MARKETING

The crowd cheered its hardest and the Stags won the game.

—

The basketball team won its ninth game of the season.

access byte cyberspace

—

The faculty is voting on changes to the handbook.

disk DOS dot-­ com download

cybersecurity

email

high-tech

home page

hyperlink

When using a plural noun to represent the group, a plural possessive

internet

intranet

login (noun)

log in (verb)

pronoun or verb is needed.

log out (verb)

my.Fairfield

online

shareware

—

The players worked their hardest and won the game.

URL

voicemail

web

web page

—

Faculty members are voting on changes to the handbook.

website

webmaster

workstation

commas — When referring to a Jesuit, set the S.J. following his name

conferences – Capitalize conference titles (except articles and words of

within commas.

three letters or less).

—

Place conference presentations within quotation marks (same

The Rev. Michael Cavanaugh, S.J., went on a mission trip to El Salvador.

Oxford Comma: in a series of three or more, use a comma

capitalization as above).

before “and.”

—

The soccer, lacrosse, and basketball teams made it to the finals.

course names – Capitalize in lists. In text, capitalize and place inside quotation marks.

commencement — Do not use graduation. Capitalize when referring to Fairfield, and it’s used as a noun: Commencement, Commencement

dashes

Exercises, Commencement Ceremony.

(–) an en dash, approximately the width of a capital N, is used to denote duration and has one space on each side.

committee — When the entire, official (formal) name of a committee is

(—) an em dash, approximately the width of a capital M, is used in place

used, capitalize the first letter of each word. On second reference, you may

of a colon or parentheses, or to indicate an abrupt change of thought.

use Committee. Otherwise, use lowercase.

— —

John Jones served on the Trustees Advisory Committee for six years.

day(s) of week

He finds the work of the Committee fulfilling.

When standing alone in text, spell out.

The curriculum committee met last week to vote on the

—

We will meet on Tuesday to decide.

proposed course.

When day and date appear together, you may abbreviate the day (or opt not to) but be sure to use a comma after each element (including the

—

Capitalize the full names of institutions and companies, and their departments

year).

and divisions.

—

We will meet on Wednesday, April 14, in Canisius 100.

Abbreviate company, companies, corporation, and limited when these words

—

We will meet on Wed., April 14, in Canisius 100.

appear at the end of a firm’s name.

—

We will meet on Nov. 3, 2020, to interview the next candidate.

— —

EDITORIAL

company/institution names

Omit Inc., P.C., LLC, and similar designations at the end of company/institution names, EXCEPT in donor lists.

computer terminology Use the spelling and capitalization for these

Abbreviate in calendar listings (exception: formal invitations) Dean’s List

common computer and internet terms:

101

decades — Do not use apostrophes when all four digits are used. Do not

—

Dr. Edward Deak holds the Roger M. Lynch Chair in Economics.

use apostrophe in front of s.

—

The 1950s

—

The ’50s

—

Wrong — the 1950’s, the ‘50’s

departments/divisions — Capitalize full titles of the University’s academic and administrative departments and divisions.

—

Department of Biology or Biology Department

—

Office of Financial Aid

—

Advancement Division

—

Marketing and Communications Division

—

Office of the Provost

directions regions — Lowercase when they indicate compass direction; capitalize

when they refer to a region.

—

She drove north on I-­95.

—

The storm brought floodwaters to the East Coast.

states and cities — Lowercase sections of a state or city. Capitalize widely

Note: the person who holds the chair is “professor” not “the chair.”

Note: non-endowed chairs are not capitalized

events — Capitalize the titles or names of lectures, dinners, and annual events, such as Orientation, Reunion, Homecoming, Alumni and Family Weekend, Jacoby-­Lunin Humanitarian Lecture, etc. faculty — Use with singular verb (see collective nouns entry).

—

The faculty is voting on amendments to its handbook.

—

Faculty members are pleased with the rank and tenure decisions.

faculty titles — Include the name of the faculty member’s School after his or her academic title.

—

Dr. Michael Smith, assistant professor of economics in the John Charles Meditz College of Arts and Sciences

—

Dr. Ameila Morchinski, professor of computer engineering in the School of Engineering and Computing

FAQs (Frequently asked questions) no apostrophe.

known sections of a city or if part of a proper noun.

—

northern Michigan

—

the Lower East Side of New York

Fairfield University — Abbreviation: Do not use F.U. or FU — Ever.

Mailing address: 1073 North Benson Road, Fairfield, CT 06824-5195

dollar amounts — For even amounts, eliminate the decimal and numbers

Web address: fairfield.edu

after.

Schools (formal name and second reference):

—

He paid the $15 fine.

—

John Charles Meditz College of Arts and Sciences — Fairfield Meditz or Meditz College on second reference

ellipsis ( … ) — Treat an ellipsis like a three-­letter word, placing a space before and after the three periods. Use to indicate a deletion of one or

—

Charles F. Dolan School of Business — Fairfield Dolan, Dolan School of Business, or Dolan School on second reference

more words, particularly in a quote.

—

School of Education and Human Development — SEHD

—

School of Engineering and Computing — SEC

email — No hyphen; capitalize the e only when it begins a sentence.

—

Marion Peckham Egan School of Nursing and Health Studies — Fairfield Egan

Endowed chairs and professorships — Capitalize in all uses.

—

or Egan School on second reference

—

Dr. Edward Deak, Roger M. Lynch Professor of Economics, spoke at a recent conference on employment issues.

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Fairfield Bellarmine — the Bellarmine program on second reference (not an official school)

foreign words — Generally italicize, with the exception of commonly

i.e. vs. e.g.

known or frequently used words such as alma mater, alumni, or names of

—

i.e. translates to “in other words”

honor societies.

—

e.g. translates to “for example”

fundraiser, fundraising

internet

first-­year/freshman/freshmen — Use the preferred term,

intersession — Timeframe between semesters when some courses are

first-year student, whenever possible. Use the singular freshman

offered.

as an adjective.

— —

The meeting for first-year students will take place at 6:30 p.m. in the John A.

its/it’s — Do not confuse the pronoun its with the contraction it’s, which

Barone Campus Center.

means it is.

The incoming freshman class has an average SAT score of 1300.

—

It’s time for Susan to catch her train.

—

The company failed to report its falling earnings to stockholders.

flyer italics — See titles: written works entry for usage. grade levels —

K-­12

junior/senior — Do not use a comma between a person’s name and the

—

First grade

designation junior, senior, III, etc.

—

John Dean Jr. went to his father’s alma mater.

grades — Capitalize in text; form plurals by adding ’s.

—

Mr. and Mrs. Michael Scarpetta III

—

She received a B in mathematics.

—

John Jones Jr. ’57

—

He received three A’s on his exams.

magazine/journal titles — Italicize, and capitalize first letter of each word healthcare — One word.

(except “a,” “and,” “the”)

Honorable, the

mailroom — One word.

When used before a person’s name, abbreviate to Hon. and precede it with “the.” (lowercase the, uppercase Honorable)

majors/minors — Only capitalize majors that are proper nouns.

—

Alta Kosydar earned a double major in nursing and Spanish.

Mass — Always capitalize.

connect them with a hyphen if they appear before the subject they’re

—

Priests preside over or celebrate Mass. They do not “say” Mass.

modifying.

—

There is no “a” in front of Mass.

—

—

See Appendix F for religious terminology

Dr. Marcello is a well-­respected member of the faculty.

Do not use the hyphen to connect -­ly adverbs.

month — In text, if it stands alone, spell it out.

—

—

The slowly moving elevator tested Monica’s patience, as she was already late

EDITORIAL

hyphens — When two or more words function together as an adjective,

John went to Nebraska in January for a conference.

for a meeting.

103

When month is part of a date, abbreviate it (except March, April, May,

Parents Leadership Council / Parents Fund — no apostrophe in “Parents”

June, July).

—

Dr. Jones left on Jan. 4, 2014, for a conference in Mexico.

percent

—

Dr. Jones left on July 3 for the conference in Hawaii.

—

In running text, always spell out percent and use with numerals, e.g., 90 percent.

If month and year are together, spell month out. Do not use a comma

—

In tabular materials, charts, graphs, and similar uses, use the percent symbol

between month and year.

(%), with no space between the number and the symbol,

—

e.g., 90%.

John’s conference took place in January 2003.

newspaper titles — Capitalize first letter of each word (except articles

plural — Use the letter “s” to indicate more than one subject; use

and conjunctions of three letters or less), and italicize. Include the word

apostrophe when indicating that the subject is used as an adjective/

“The” if it is part of the masthead title.

possessive.

—

The Wall Street Journal

—

—

the New York Daily News

The Burkes boarded the plane in Boston. (two or more persons boarded)

—

noon / midnight — Do not precede with 12.

The Burkes’ flight was delayed in Chicago. (Burkes is now possessive, and the flight belongs to both of them, so the apostrophe follows the “s”)

numbers

—

Mary Burke boarded the plane in Boston. (one person)

In text, spell out one through nine, except when referring to age, clothing

—

Mary Burke’s flight was delayed in Chicago. (possessive: her flight)

size, percentages, or currency.

NOTE: When pluralizing a name that ends in “s” (e.g. Lucas), adding ’s is the preferred style

In text, use numerals for numbers 10 and beyond:

(Lucas’s); however, Lucas’ is not incorrect.

10, 21, 435, 1,435

prerequisite (and co-­requisite) offices — Capitalize initial reference.

Office of Public Safety

president — Lowercase unless it immediately precedes the name of the person who holds the position. Note: Exception when referring to

online — One word.

Fairfield’s President, which is always capitalized.

on-site — Hyphenated.

—

Penelope P. Brainiak ’89 has just been named president of Alcorn Energy.

—

Beginning at 1:30 p.m., President Nemec will address the community.

over/under — When referring to something that can be counted, use more than rather than over. The word over generally refers to spatial

The President’s Circle — Always capitalize “The.”

relationships.

—

More than 1,600 people attended the concert.

quotation marks — Also see titles: written works entry for usage.

—

Over the past three years, John traveled to Greece five times.

In a quote, keep all periods, commas, and question marks within the quotation marks.

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FAIRFIELD.EDU/MARKETING

—

As George Washington once said, “I love crossing rivers.”

salutations — In business correspondence, use colon, even when

—

“I get a kick out of playing soccer,” admitted Pelé.

addressing person by his/her first name; reserve comma for personal correspondence.

When a quote is divided by an attribution, format as follows:

—

Dear Mr. Smith:

—

—

Dear Joe:

“I love going to soccer games,” said Mary Jones, “especially when it rains.”

—

“I promise to keep my speech short,” said President Lincoln.

seasons — Lowercase if they refer to the time of year or a particular

“I’ll just write it on the back of this envelope.”

semester.

—

race and ethnicity — If race is relevant to the story, ask the subject how

She registered for one course in the fall semester, and will take two in the spring if she does well.

he or she defines his or her race and ethnicity. semesters — fall, spring, intersession (Do not capitalize.) religious titles — See titles schools of Fairfield University — See Fairfield University entry. resident assistant — R.A. or resident assistant, lower case.

Note: not resident advisor

School vs. school — Capitalize School when it refers to a specific Fairfield school. Do not capitalize when it refers to another school.

résumé — Includes accents on both ‘e’ letters.

S.J. — Society of Jesus (Jesuits) Reverend / Rev. — Abbreviate before an individual’s name. Capitalize

In text, use commas before and after in a Jesuit’s name. Given its meaning

“the” only if it is at the beginning of a sentence.

(“of the Society of Jesus”), S.J. modifies the name that precedes it.

—

—

I would now like to honor the Rev. Sean Flynn, who served his parishioners

The Rev. Thomas Regan, S.J., was named provincial superior in 2003.

faithfully and well.

Sophomore Residential College Program — features three If person is a Catholic priest, use “Fr.” on second reference.

distinct colleges:

—

It was a joy to know the Rev. Sean Flynn, who served his parishioners

—

Service for Justice Residential College

faithfully and well. Fr. Flynn died in 1978 and is buried in Ireland.

—

Ignatian Leadership Residential College

Use ‘the Most Reverend” for first mention of a bishop; “Bishop Surname”

—

Creative Life Residential College

room numbers — Capitalize the word “Room” when combined with a

—

states — See Appendix E for state abbreviations.

number, separating with a comma.

In text and lists, use traditional abbreviations (Conn., Minn., Calif., N.Y.).

—

Use postal abbreviations (CT, MN, CA, NY, etc) in mailing addresses only.

—

after that.

In text, if the state stands alone, spell it out.

R.s.v.p./ R.S.V.P. — Choose one, and use periods.

—

She traveled to New York for the event.

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EDITORIAL

The meeting will take place in the Dolan School, Room 127.

If combined with a city, abbreviate it (but don’t use the postal

theater/theatre — Use theater for all generic references to auditoriums

abbreviation).

or buildings. Use theatre when referring to the theatrical arts or when it is

—

She traveled to Birmingham, Ala., to visit her parents.

Use comma and periods to write: Washington, D.C., and follow with a

part of a facility or company’s name.

—

The theater held 400 students.

—

Aloysius P. Kelley, S.J., Theatre

comma when in a running sentence.

—

In Washington, D.C., the cherry blossoms were in bloom.

titles: academic Use PhD, DBA, EdD, etc. on first reference for those holding doctoral

space between sentences — Use only one space after a period.

degrees. On subsequent references use the title, Dr., and last name only.

If a Fairfield faculty member, be sure to include his/her college or school.

student-­athlete — Member of a varsity team.

—

student handbook — Lowercase.

Samuel Barker, PhD, is a member of the Physics Department in the John Charles Meditz College of Arts and Sciences. With his colleagues, Dr. Barker is doing research in the field of electromagnetics.

telephone numbers The preferred style is: 203-254-4000

—

Mary McMorgan, PhD, is a member of the Finance Department in the Charles F. Dolan School of Business. Channel 12 News recently spoke to

Extensions: Abbreviate the word extension with “ext.,” not “x.” Toll-­free

Dr. McMorgan about the recommendations she has made

when used as adjective.

on bank regulation.

Note: At their discretion, designers have the option to use (203) 254-4000 or periods in design on posters, invitations, etc.

assistant/associate/acting — Do not abbreviate; capitalize when part of a

Example: 203.254.4000

—

formal title that precedes the person’s name.

Assistant Professor John Smith, PhD, was promoted to associate and received tenure.

time If you use a.m. or p.m., you don’t need to add “in the morning” or “in the

—

Dr. John Smith, associate dean, hopes to return to teaching when he completes his commitment.

evening.”

—

Lowercase a.m./p.m. and use periods: (10:30 a.m.)

—

For times on the hour, simply use the number (9 p.m.)

—

in all other instances.

Spell out noon and midnight (and do not precede with 12)

—

—

Dean Richard Greenwald, PhD, met with first-­year students at orientation.

In lists, use an en dash to separate the times: (3:30 p.m. -­ 5 p.m.)

—

—

The dean schedules office hours every Thursday.

In text, use the word “to” as a separator: (noon to 5:30 p.m.)

—

—

Dr. Zhan Li, dean of the School of Business, attended the lecture.

The first a.m. or p.m. may be dropped for space: (1:30 -­ 4:30 p.m.)

Exception: when time spans a.m. and p.m., use both.

—

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The workshop runs from 11 a.m. to 3:30 p.m.

FAIRFIELD.EDU/MARKETING

dean — Capitalize when used as a formal title before a name. Lowercase

professor — Treat the word professor as a formal title when it stands

alone before a name. When professor is modified by another word, lowercase it regardless of placement.

—

Professor Mary Billingsley

For all other clergy, on first reference precede the person’s name

—

mathematics professor Jazelle Evans

with Rev., the Reverend, the Most Reverend, Rabbi, Pastor, Cardinal, Archbishop, Bishop, or Monsignor, as appropriate.

artist-­i n-­r esidence/scholar-­i n-­r esidence — Capitalize only when used

For women’s religious titles (nuns, sisters), use first and last name

as a formal title; always hyphenate.

followed by the initials of the religious order to which they belong. On second reference, use Sr. or Sister with the last name.

Note: when capitalizing, both first word and “Residence” get caps: Artist-in-Residence, Scholar-in-Residence.

titles: government Follow a senator or representative’s name by his/her party affiliation and state/town.

—

U.S. Sen. Richard Blumenthal, D-­Conn.

—

U.S. Rep. Rosa DeLauro, D-­Conn.

—

State Rep. John Stone, R-­Fairfield

—

State Sen. John McKinney, R-­Fairfield

—

Michele Larson, RSM, has taught at Fairfield for many years. Sr. Larson now serves on the Faculty Rank and Tenure Committee.

titles: written works Capitalize all words of four or more letters in length.

Italicize the following (in alpha order): art exhibit titles

newspapers

books

plays

journals

podcasts

magazines

radio programs

Capitalize the names of government bodies and political parties.

movies

streaming service programs

—

musical works

television programs

Democratic Party, State Senate

Use lowercase for civil and noble titles unless they precede an individual’s

Use “quotation marks” around:

name. Capitalize the names of United States departments, bureaus, etc.

articles — journal

paintings

—

articles — magazine

papers read at meetings/conferences

articles —­newspaper

podcast episodes

U.S. Department of Agriculture, Federal Bureau of Investigation

titles: professional

chapter titles

poems and short stories titles

Capitalize and spell out titles that appear before a name; lowercase titles

course titles (in running text)

songs

that appear after a name.

dissertations

speech titles

—

Vice President of Technology Gloria Jones

essays

theses

Anthony Salerno, chief executive officer of Bankers Unlimited

lectures

TV or streaming program episodes

—

titles: religious

underrepresented, underserved — no hyphens

Rev. and follow his last name with S.J. set off by commas. Use the

United States — Capitalize and write out when used as a noun.

abbreviation Fr. and the individual’s last name on second reference.

Abbreviate U.S. (with periods) when used as an adjective.

—

EDITORIAL

For members of the Society of Jesus, precede the person’s name with

The Rev. Michael Garrison, S.J., celebrated Mass on Saturday. Fr. Garrison visited his mother later in the day.

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University — Capitalize university when it refers to Fairfield. Do not capitalize when referring to another university.

—

John Doe, PhD, represented the University at a scholarly meeting.

—

The meeting was held at Santa Clara, and the university provided the attendees with lunch and a tour.

vice president — Do not hyphenate. year Abbreviated two-­digit numeric years are preceded by an apostrophe (’); make sure it’s pointed in the right direction: (Class of ’97).

A span of years in the same century contains no apostrophe: (2002-­03).

A span of years covering different centuries includes all digits: (1998-­2001).

Avoid these common errors by using: —

The 1960s (no apostrophe)

—

The ’60s (no apostrophe before ‘s’)

yearlong — One word.

Common Pitfalls it’s: translates to “it is” (“It’s time to go home.”) its: this is the singular possessive pronoun

(“The dog chewed its bone.”)

Their: plural possessive; refers to people, not a singular person There: refers to place They’re: contraction that means ‘they are’ Using pronouns “who” vs. “that”: —

“Who” is for humans: “The writer who follows these rules will sound literate.”

—

“That” is for objects: “The rules that I am sharing are important.”

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Appendix A Buildings and Roads on Campus

—

Spell out the full name of all campus buildings

Southwell Hall/ Kathryn P. Koslow Center

Library

for Marriage and Family Therapy

—

DiMenna-­Nyselius Library

on first reference. Spell out the full name

Bellarmine Campus

on second reference unless indicated by

—

Campus Center

Parking

additional options listed after each name.

—

Curley Science Center

—

—

Loyola House

—

St. Ambrose Hall

Administration and Classroom Buildings —

Residence Halls —

Main Campus Charles H. Allen, S.J., Alumni House

Arts

(Allen Alumni House)

—

Kelley Parking Garage

The Quad:

• Campion Hall

Regina A. Quick Center for the Arts

• Gonzaga Hall

Rudolph F. Bannow Science Center/Joseph

• Thomas J. Walsh Gallery

• Jogues Hall

F. MacDonnell, S.J., Atrium (Bannow Science

• Aloysius P. Kelley, S.J., Theatre

• Loyola Hall

Center)

• Wien Experimental Theatre

• Regis Hall

—

Bellarmine Hall

(Black Box)

—

Canisius Hall

—

Charles F. Dolan School of Business (Dolan

—

School) —

Media Center (former Conference Center)

—

David J. Dolan House (Murphy Center for Ignatian Spirituality)

—

Thomas F. Dolan Commons (north campus,

—

Donnarumma Hall

—

Fairfield Post (1720 Post Rd.)

—

Innovation Annex (School of Engineering and Computing)

• 70 McCormick Rd.

Athletics and Recreation — —

Leslie C. Quick Jr. Recreation Complex (RecPlex)

—

Leo D. Mahoney Arena (Mahoney Arena)

Aloysius P. Kelley, S.J., Administrative Center

Campus Center/Student Life John A. Barone Campus Center (Barone Campus Center or BCC) —

Health and Wellness Center

—

The Levee

(Kelley Center) —

Loyola Hall

—

Marion Peckham Egan School of Nursing and Health Studies (Egan School)

—

McAuliffe Hall

Chapel —

Egan Chapel of St. Ignatius Loyola

—

Pedro Arrupe, S.J., Campus Ministry Center

Apartment Village: • 47 Mahan Rd.

Thomas J. Walsh Jr. Athletic Center (Walsh Athletic Center)

—

—

• Meditz Hall —

Avery Dulles, S.J., Hall

—

The Barnyard Manor

—

John C. Dolan Hall

—

Faber Hall

—

Kostka Hall

—

Claver Hall

—

St. Ignatius Hall (Fairfield Jesuit Community)

—

Townhouse Complex

EDITORIAL

—

• Sr. Thea Bowman Hall • 42 Langguth Hall

Bellarmine Hall Galleries

technology administration) —

Fairfield Prep —

Barron Center for Arts & Recreation

—

Berchmans Hall

—

Pedro Arrupe Hall

—

Xavier Hall

109

APPENDIX A (CONT.)

Appendix B

Campus Street Names (and those they honor)

Class Year Format

—

undergraduates

Bellarmine Road (St. Robert Bellarmine)

—

Coughlin Road (Rev. James H. Coughlin, S.J.)

—

Fitzgerald Way (University Presidents Joseph D. FitzGerald, 1951-­58; Rev. James E. Fitzgerald,

—

Use space but no comma between name and

—

Lynch became lectors.

—

—

Ted Tyn and Mike Garner, both juniors, scored two runs against St. Peter’s.

class year

1958-­64; Rev. Thomas R. Fitzgerald, 1973-­79)

Sophomores Mary Jones, John Smith, and Jim

An alumna’s name (woman) goes inside the

graduate students — Do not use class year

parentheses if:

designation for current graduate students

Langguth Road

Her husband is not an alumnus

because most go part-­time and are not part

(Rev. Laurence Langguth, S.J.)

Her husband is an alumnus, but

of a specific class.

—

Leeber Road (Rev. Victor Leeber, S.J.)*

from a different class year

—

Loyola Drive (Ignatius of Loyola)

(see below for examples).

—

alumni

—

Lynch Road (Rev. Donald Lynch, S.J.)

grad alumni

undergraduate associate’s degree

—

Mahan Road (Rev. George Mahan, S.J.)

—

—

—

McCormick Road

— —

—

McInnes Road (Rev. William C.

undergraduate parents

McInnes, S.J., president 1964-­73)

—

Mooney Road —

Murphy Road (Rev. Henry Murphy,

No space between degree and year (MA’04)

Michelle Miller AA’25 (for liberal arts or computer science majors)

MA’xx)

(Rev. Joseph McCormick, S.J.)

(Rev. Christopher Mooney, S.J.) —

No comma between name and class year (Smith

—

Andy Micale AS’25 (for business and health studies majors)

Use comma between name and the “P”

undergraduate bachelor’s degree

designation (Smith, P’xx)

—

List their children by class year, beginning with

graduate degree

most recent year (Taylor, P’AA’26,AS’25)

—

Martin Greenberg ’75 Bethany Silberg MA’03

Rev. Thomas Murphy)

—

No space between P’xx or P’AAxx or P’ASxx

undergraduate dual degree

—

O’Neil Way (Rev. Lawrence O’Neil, S.J.)

—

No spaces between multiple class years:

—

—

Porter Road (Dr. Phyllis Porter)

P’xx,’xx,’xx

undergraduate and graduate degrees

—

Stonkas Road (Karen Sontkas ’74)

—

Stuart Way (Mr. Chester Stuart)*

students

—

Riel Way (Mr. Arthur Riel)*

undergraduates

—

Ross Road (Dr. Donald Ross)

—

John Smith ’04

—

Walters Road (Dr. Joan Walters)

—

Mary Jones ’07, Jim Lynch ’06, and John Smith

* Original faculty member

—

’04 placed first.

Use one space between name and year.

When students are members of the same class, you may use class name.

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FAIRFIELD.EDU/MARKETING

Kristian Dodge AA’25,’27 Bart Jackson ’92, MA’98

alumnae who have married and changed last name —

Rebecca (Anderson) O’Neill ’98

—

Ann (Barkley) Bacon MA’83

hyphenated names —

Lisa McMasters-­Gray ’63

—

Jack Rydell-­Davis ’75, MS’89

Appendix C

APPENDIX B (CONT.)

LIST OF SPORTS

alumnus and non-­a lumna wife

—

Gregory and Cindy Charles, P’06,’03,’99

Varsity Sports

—

Garrett ’93 and Bridget Dean

—

Ed Deak, PhD, P’98

—

baseball (men’s)

—

Bridget and Garrett Dean ’93

alumnus parent and non-­a lumna wife

—

basketball (men’s and women’s)

alumna and non-­a lumnus husband

—

Charles ’65 and Martha Haliburton, P’87

—

cross country (men’s and women’s)

—

John and Sarah (Barker ’79) Bailey

—

Martha and Charles Haliburton ’65, P’89,’87

—

golf (men’s and women’s)

—

Sarah (Barker ’79) and John Bailey

alumna parent and non-­a lumnus husband

—

field hockey (women’s)

married alumna and alumnus

—

Luke and Maria (Rizzi ’82, MS’84) Pickard, P’04

—

lacrosse (men’s and women’s)

—

Tucker and Grace (Ribideau) Jackson ’89 (same

—

Maria (Rizzi ’82, MS’84) and Luke Pickard, P’04

—

rowing (men’s and women’s)

class year)

married alumna and alumnus who are parents

—

soccer (men’s and women’s)

Grace (Ribideau) and Tucker Jackson ’89 (same

—

Joel ’79 and Carol (Karra ’78) Ackerman, P’08

—

softball (women’s)

class year)

—

Carol (Karra ’78) and Joel Ackerman ’79, P’08

— — — —

—

—

swimming/diving (men’s and women’s)

Tucker ’89 and Grace (Ribideau ’93) Jackson

—

tennis (men’s and women’s)

(different class years)

—

volleyball (women’s)

Grace (Ribideau ’93) and Tucker Jackson ’89 (different class years)

Club Sports

Andres Stefanik AS’26,’28 and Cathy Gabor ’28

—

baseball (men’s)

(same undergrad year, one associate’s degree,

—

basketball (men’s and women’s)

different surnames)

—

cricket (men’s)

Cacha (Diaz AS’25,’27) and Thom Holtz AA’25,’27

—

e-sports

(same undergrad and grad years, different

—

equestrian (coed)

associate’s degrees)

field hockey (women’s)

—

golf (coed)

—

—

ice hockey (men’s and women’s)

—

lacrosse (men’s and women’s)

parents — Uses same format as for

—

martial arts (coed)

graduate alumni.

—

rugby (men’s and women’s)

Note: keep comma between name and “P”

—

running (coed)

non-­a lumni parents

—

sailing (coed)

Elizabeth Rocco Barton ’82

—

William and Beverly Marcus, P’AA’25

—

ski and snowboard (coed)

—

William and Beverly Marcus, P’AS’25,’27

—

soccer (men’s and women’s)

—

softball

EDITORIAL

—

alumnus or alumna using two last names

111

APPENDIX C (CONT.)

Appendix D ATHLETIC TERMINOLOGY

—

tennis (coed)

All-­America, All-­American — When referring

—

double play

—

ultimate frisbee

to the team, use All-­America Team, use All-­

—

base on balls (another way to say walk)

American when referring to an individual.

—

walkoff (a hit that ends a game, ie. walkoff

—

volleyball (men’s and women’s)

—

single, a walkoff home run)

He was a High School All-­American.

Intramurals

Tom Werney, a Preseason All-­America Team

—

—

badminton

member, will captain the Stags this season.

—

—

basketball (3x3 and 5x5)

—

basketball tournament

home run twinbill, two-­game set, doubleheader

Athletic Ticket Office — The office, which

basketball field goal in the paint, in the key, in the lane (the area

—

cornhole

is within the Athletics Department, is

—

—

dodgeball

responsible for the ticket sales for all athletic

—

—

e-gaming

events. It should be capitalized.

—

flag football

—

free throw, free-­throw line

—

floor hockey

baseball/softball

—

charity stripe (the foul line)

—

golf

—

RBI (sing.), RBIs (plural)

—

man-­to-­man defense, zone defense

hit and run (v.), hit-­and-­run (n., adj.); pinch hit

—

full-­court press

(v), pinch-­hit (n., adj.)

—

layup, jump shot, three-­point attempt, three-­

—

—

kickball

—

lacrosse (women’s)

—

pickleball

—

left-­hander (n.)

—

soccer (indoor and outdoor)

—

at-­bats

—

softball

—

—

spikeball

—

street hockey(outdoor)

—

from the foul line to the basket)

pointer, dunk —

beyond the arc (a three-­point attempt)

bread-­and-­butter pitch (a pitcher’s most reliable pitch)

coach — Use lower case unless being used as

ground-­rule double (This occurs when a ball is

a title.

table tennis

hit and lands fair, but then becomes

—

—

tennis

unplayable because it leaves the field of play.

—

volleyball

The hitter must stop at second base.)

Other Recreational Organizations

—

—

backstop

—

pitchout (when a pitcher intentionally pitches

Head Coach Andrew Baxter announced the signing of five recruits.

—

Andrew Baxter is the head coach of the men’s lacrosse team.

—

cheerleading

away from home plate in an effort to aid the

conference affiliations — Fairfield is a

—

dance ensemble (ballet, hip-­hop, jazz,

catcher in throwing out a stealing base runner)

member of the Metro Atlantic Athletic

passed ball (a pitch that is not caught by the

Conference (MAAC). The men’s lacrosse team

catcher)

plays in the Coastal Athletic Association.

modern, tap) —

—

dance team —

112

FAIRFIELD.EDU/MARKETING

line drive

APPENDIX D (CONT.)

cross country — No hyphen.

—

All-­Star Team, First Team All-­League,

conference is a part of the MAAC acronym.

All-­OHSA Second Team

—

double-double — Is used whenever a player

Women’s Soccer Championship.

tallies doubles digits in any two statistical

invitational — Capitalize when part of a title.

categories.

—

— —

—

The women’s golf team will participate in the

The win gave the Stags the number one seed in the MAAC Tournament.

Third Annual Hoya Invitational.

Deng Gai registered a double-double with 14 points and 10 rebounds.

Fairfield University hosted the 2004 MAAC

—

Janelle McManus tallied a double-double with

The men’s golf team played in five invitationals

MAAC honors — Capitalize the honor when

during the fall season.

being used as a title.

—

24 points while dishing out 11 assists.

Fairfield swept the weekly MAAC honors as

lacrosse

Meghan King was named Player of the Week,

golf

—

face off (v), faceoff (n., adj.)

Janna Breitenwischer was selected Rookie

Numbers:

—

man-­down goal, man-­up goal

of the Week and Brett Maron was chosen

—

He has a 3 handicap; a 3-­handicap golfer

—

hat trick (when one player scores three or

—

A par-­4 hole, a 7-­under-­par 64, the par-­3 seventh hole

more goals in a contest) —

Defender of the Week.

—

Cathy Dash was named First Team All-­MAAC

in the crease (the circle that goes around the

while Candice Lindsey was named All-­MAAC

goal)

Second Team.

high school — When used as part of the

—

the cage (the goal)

school’s name, it should be capitalized,

—

between the pipes (the goal)

of the Year and was a First Team All-­MAAC

otherwise it should be lowercase.

—

long-­stick midfielder, long-­pole middie (a

selection.

—

Beth Loffredo was named the MAAC Player

midfielder who uses a defensive stick)

Jane Smith was a four-­year letterwinner for —

short-­stick defensive midfielder, defensive

mascots — A team or university mascot may

Following his high school career, he gave up

middie (a midfielder who plays on the

be used on second reference when discussing

swimming and focused on baseball.

defensive line)

a team. A mascot name can stand alone and

the Solvay High School softball team.

—

—

does not need to be paired with a school name, unless it is a first reference. Fairfield

—

All-­League, All-­County, All-­Conference,

MAAC Championship/MAAC Tournament

University’s athletic teams are known as the

All-­Star

— The word championship and tournament

Stags.

MVP, Most Valuable Player

should be capitalized because it is the official

—

Player of the Year, Rookie of the Year,

title of the event. It is not correct to say

Manhattan College on Friday evening.

Defensive Player of the Year

MAAC Conference Championship; the word

Jenna Jones, who scored six goals and added

— — —

Player of the Week, Rookie of the Week

EDITORIAL

honors

letterwinner

Fairfield dropped an 11-­10 heartbreaker to

one assist, led the Jaspers.

113

APPENDIX D (CONT.)

MVP — Most Valuable Player. Capitalized with

including a three for five performance from

Typical terms:

no periods.

beyond the arc.

—

the pitch (the field), match (game)

Pete Vlahakis went 17 for 19 in face-­off

—

header, cross, throw-­in, one-­touch, flick,

—

attempts.

National Letter of Intent (s)/ National Letters of Intent (pl) — Capitalize. Can be shortened

—

—

the ball) —

near post (the goal post nearest the ball)

—

free kick, indirect free kick, corner, corner kick,

preseason — No hyphen.

—

cross bar, in the box

Syracuse, N.Y. Johnson will join three other student-­athletes who have already signed NLIs

penalty kick —

offside

The Fairfield men’s lacrosse team received

redshirt — A designation given to a student-­

—

breakaway, one-­on-­one

seven National Letters of Intent during the

athlete who has been granted a fifth-­year of

—

chip pass, chip shot (a ball that is lofted over

early signing period.

eligibility by the NCAA.

to play for the Stags.

—

NCAA Championship/Tournament —

—

Tom Werney, a redshirt senior, has been named

The words championship and tournament

captain of the men’s lacrosse team for the

should be capitalized in this use because it is

upcoming season.

the defender’s head) —

Fairfield University served as the host of

—

volley (a kick that is made without the ball touching the ground)

runner-­up, runners-­up

—

2004 NCAA Division I Women’s Basketball —

hat trick (when one player scores three or more goals in a contest)

the official title of the event.

—

far post (the goal post most distant from

postseason — No hyphen.

Fairfield received a National Letter of Intent from Jim Johnson, a 6-­5 forward from

through ball

commanding presence on the back line.

to NLI (s) or NLIs (pl) on second reference.

—

Sean Flynn, a 6-­3 defender, gives the Stags a

half-­volley (a kick that is made just as the ball is rebounding off the ground)

Championship First-­and Second-­Rounds.

Senior Woman Administrator — This is an

The Stags received their first NCAA

official title that is given to the most senior

Tournament berth in 1998 when they defeated

woman administrator within an Athletics

Loyola, 78-­76 in the MAAC Championship.

Department.

—

tackle, poke tackle, slide tackle (to take the ball away from the opposing player)

—

wall (a tactical maneuver in which players stand as a line to protect the goal against a free kick.)

numbers — Use AP style and spell out any

soccer

number under 10. EXCEPT: listing a player’s

Positions:

Sport clubs – Sport clubs differ from varsity

height.

—

forward, midfielder, defender, striker,

athletics as they are not a part of Athletics

sweeper, back

Department at Fairfield University, but fall

goalkeeper, keeper (A soccer goalkeeper

under the Department of Recreation.

should NOT be referred to as a goalie or

Likewise, each team is organized and

—

Doug Soucy went three for five at the plate with two singles and a double.

—

Meka Werts shot seven for 11 from the field,

—

a goaltender.)

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FAIRFIELD.EDU/MARKETING

Appendix E

APPENDIX D (CONT.)

STATES

managed by students with guidance from

volleyball

the Director of Sport Clubs. See Appendix H

Positions:

for a list.

—

libero, defensive specialist

—

outside hitter, right side hitter

—

middle blocker, middle hitter

—

setter

student-­athlete, student-­athletes swimming

Typical terms:

—

400-­meter breaststroke (on first reference)

—

dig, set, attack, kill, ace, dink

—

400 breast (on second reference)

—

back-­row, front-­row

—

200-­yard medley relay

—

back-­row attack

—

200 IM

—

jump serve

tennis Scores: —

At No. 1 singles John Smith defeated Jim Johnson 6-­0, 3-­6, 6-­4

—

At No. 2 singles Jim Jackson defeated Jason Jones 6-­0, 7-­6 (11-­9)

—

Down 40-­love, Jackson rallied four-­straight points to pull even.

—

At deuce, Smith served two-­straight aces to take the game.

Typical terms: —

Cross-­court

—

No. 1 singles player

double-­digits in any three statistical categories.

—

Ashley Hanohano registered a triple-­double with 20 assists, 12 digs, and 10 kills.

FORMAL

P O S TA L

Alabama

Ala.

AL

Alaska

Alaska

AK

Arizona

Ariz.

AZ

Arkansas

Ark.

AR

California

Calif.

CA

Colorado

Colo.

CO

Connecticut

Conn.

CT

Delaware

Del.

DE

Florida

Fla.

FL

Georgia

Ga.

GA

Hawaii

Hawaii

HI

Idaho

Idaho

ID

Illinois

Ill.

IL

Indiana

Ind.

IN

Iowa

Iowa

IA

Kansas

Kan.

KS

Kentucky

Ky.

KY

Louisiana

La.

LA

Maine

ME

Maryland

Md.

MD

Massachusetts

Mass.

MA

Maine

Michigan

Mich.

MI

Minnesota

Minn.

MN

Mississippi

Miss.

MS

Missouri

Mo.

MO

Montana

Mont.

MT

Ohio

Ohio

OH

Nebraska

Neb.

NE

Nevada

Nev.

NV

EDITORIAL

triple-­double: Used when a player tallies

FULL

115

Appendix F

APPENDIX E (CONT.)

FULL

FORMAL

P O S TA L

New Hampshire

N.H.

NH

New Jersey

N.J.

NJ

New Mexico

N.Mex.

NM

New York

N.Y.

NY

North Carolina

N.C.

NC

North Dakota

N.D.

ND

Oklahoma

Okla.

OK

Oregon

Ore.

OR

Pennsylvania

Pa.

PA

Rhode Island

R.I.

RI

South Carolina

S.C.

SC

South Dakota

S.D.

SD

Tennessee

Tenn.

TN

Texas

Texas

TX

Utah

Utah

UT

Vermont

Vt.

VT

Virginia

Va.

VA

Washington

Wash.

WA

West Virginia

W. Va.

WV

Wisconsin

Wis.

WI

Wyoming

Wyo.

WY

Jesuit background and terminology/

to spiritual reading, specifically the illustrated

Other religious terminology

life of Jesus. After his recovery, Ignatius set

(Much of the information that follows was

out for the Holy Land to realize his dream of

adapted from Do You Speak Ignatian? A

converting the infidel. Slightly more than a year

Glossary of Terms Used in Ignatian and

later, he realized that he needed an education

Jesuit Circles, Xavier University)

to be able to help souls, and began attending school in Barcelona with boys a quarter of

A.M.D.G. — Ad Majorem Dei Gloriam (Latin) –

his age before moving on to other Spanish

This motto of the Society of Jesus means: for

university cities. In each, he was imprisoned

the greater glory of God.

and interrogated for speaking to people about spiritual matters without a theology degree or

discernment — A process for making choices

priestly ordination.

in the context of Christian faith, when the option is between several choices, each

Turning his back on his homeland, Ignatius

potentially good. In the Ignatian* model, this

went to the University of Paris, then the

involves prayer, reflection, and conversations

foremost university of its time. After five years

with others, with attention given both to the

he received a master of arts degree. After

rational (weighing the pros and cons) and the

graduating, Ignatius, Francis Xavier, and Peter

affective (feelings, emotions, and desires).

Faber joined together to form the apostolic community that would become the Society

Ignatian — An adjective derived from the

of Jesus. Unanimously elected superior by his

noun Ignatius (of Loyola).

companions, Ignatius spent the last 16 years of

Note the proper spelling: Ignatian.

his life in Rome directing the fledgling order, while others traveled across Europe, the Far

Ignatius of Loyola (1491-­1556) — He was

East, and eventually the New World, founding

the youngest child of a noble Basque family

schools as a means of helping people to find

fiercely loyal to the Spanish crown. Raised

God in all things.

to be a courtier, he was trying to defend the

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FAIRFIELD.EDU/MARKETING

fortress town of Pamplona in 1521 when a

IHS — The first three letters, in Greek, of the

French cannonball shattered his leg. During a

name Jesus. These letters appear as a symbol

long convalescence, he found himself drawn

on the official seal of the Society of Jesus.

APPENDIX F (CONT.)

Jesuit — Noun: a member of the Society of

Society of Jesus adopted as a hallmark of any

The Spiritual Exercises is a handbook to help

Jesus. Adjective: pertaining to the Society

ministry called Jesuit: the service in faith of

the guide who coaches a person engaged

of Jesus.

which the promotion of justice is an absolute

in making the Exercises. The goal is the

requirement. In other words, Jesuit education

attainment of spiritual freedom — the power

magis — Latin for more. The spirit of

should aspire to help students move toward a

to act, not out of social pressure or personal

generous excellence in which ministry and

mature and intellectually adult faith, enabling

compulsion, but out of the promptings of

life are to be carried out, always striving for

them to develop a disciplined sensitivity

God’s spirit in the deepest core of one’s being.

the greater good, the greater glory of God

toward the suffering of our world, and a will

(similar in concept to the business practice of

to act for the transformation of unjust social

The Spiritual Exercises take 30 days of

continuous quality improvement).

structures that cause that suffering.

focused, directed prayer. Realizing that most

men and women for others — In an ideal

The Society of Jesus — A Catholic religious

Ignatius adapted the Exercises so it is possible

world, what alumni of Jesuit schools should

order of men founded in 1540 by Ignatius of

to make the full Exercises part-­time over a

be. In the words of Joseph MacDonnell,

Loyola and a small group of his multinational

period of six to nine months.

S.J., professor of mathematics at Fairfield

friends in the Lord. They saw their mission as

University: “Our hope is that students leave

one of being available to go anywhere and do

here wanting for others the same good

anything to help souls, especially where the

archdiocese — Lowercase when it stands

things they want for themselves.” Peter-­Hans

need was greatest. Today, Jesuit priests and

alone; capitalize as part of a proper noun.

Kolvenbach, S.J., described it as teaching

brothers minister in nearly every country of

students to make “no significant decision

the world.

people cannot disengage from life to do this,

Religious Terminology

capitalized words — The following words are

always capitalized:

without first thinking of how it would impact the Spiritual Exercises — An organized series

those who have no voice]

of spiritual exercises put together by Ignatius

Blessed Sacrament

Blessed (when used

mens sano in corpore sano — Latin for a

of Loyola from his own personal experience

as an ecclesiastical

sound mind in a sound body, often used

and that of others to whom he listened. They

title)

to affirm the importance of athletics and

invite the retreatant or exercitant to meditate

Virgin

Eucharistic

physical recreational as integral to the

on the central aspects of Christian faith and

Minister

Latin Rite

development of the whole person.

contemplate (imaginatively enter into) the life,

Lent

Lord’s Supper

death, and resurrection of Jesus.

Mass

New Testament

Scripture

Scriptures

service in faith and the promotion

EDITORIAL

the least in society.” [the poor, the marginal,

of justice — At a 1975 assembly, the

117

APPENDIX F (CONT.)

Bible — Capitalize, in regular type and

God — Capitalize God in references to the

parish — Capitalize when part of a formal

without quotation marks, when referring to

deity of all monotheistic religions and in

name or governmental jurisdiction. Lowercase

the Scriptures in the Old Testament or the

all noun references. Lowercase personal

when standing alone or when used as a plural.

New Testament. Capitalize related terms: the

pronouns referring to God.

pontiff — Always lowercase, as this is not a

Gospels, the Scriptures, the Holy Scriptures, the Gospel of John.

formal title.

Lowercase all references to deities of polytheistic religions and references to

pope — Capitalize when used as a title before

false gods.

a name; otherwise lowercase.

abbreviating the names of individual books of

God the Father

priest — Always lowercase, as this is a

the Bible. To cite chapter and verse, use the

Holy Ghost

vocational title.

following format: Psalms 23, Job 2:1-­5.

Holy Spirit

catholic, Catholic —

Gospel, Gospels, gospel — Capitalize when

On first reference, use Roman Catholic,

referring to any or all of the first four books

Roman Catholic Church, or Roman

of the New Testament. Lowercase in other

religious affiliation — Capitalize the names

Catholicism when referring to the

references.

and related terms applied to members of

Lowercase biblical in all uses and bible when used in a non-­religious sense. Avoid

province — Capitalize as part of a proper

denomination of which the Society of Jesus,

name; lowercase all other uses.

the orders; He is a member of the Society of

is a part.

Jesus, Jesus Christ, Christ

Jesus. He is a Jesuit.

On second reference, use Catholic, Catholic

Jewish holy days — The High Holy Days are

rosary — is recited or said, never read.

Church, the Church, or Catholicism, unless

Rosh Hashana and Yom Kippur. Other holy

context demands that you make a distinction

days include: Hanukkah, Passover, Purim,

sacraments — Capitalize the proper

between Roman Catholics and other Catholic

Shavuot, and Sukkot. All Jewish holy days and

names used for the sacramental rite that

faiths.

the Jewish Sabbath start at sunset before the

commemorates the life of Jesus Christ

day marked on most calendars.

or signifies a belief in his presence: Holy

Lowercase catholic when it is used to mean

Eucharist, the Lord’s Supper, Communion.

general or universal.

liturgy

diocese — Capitalize as part of a proper

Mass — It is celebrated, not said, and can be

name; lowercase all other uses. Fairfield is

also offered, as in “A Mass was offered for the

synagogue — Capitalize only when part of a

part of the Diocese of Bridgeport.

repose of her soul.”

formal name.

Lowercase the names of other sacraments: baptism, confirmation, matrimony.

118

FAIRFIELD.EDU/MARKETING

APPENDIX F (CONT.)

References to Fairfield’s Jesuit Catholic Heritage —

Fairfield is a modern, Jesuit Catholic university: the comma after modern establishes “modern” and “Jesuit Catholic” as two distinct, equal ways to describe Fairfield University.

—

Fairfield is the modern, Jesuit Catholic University: when “a” is changed to “the,” University is capitalized because it specifically references Fairfield.

• NOTE: When referring to Fairfield’s Jesuit Catholic mission, there is no comma between Jesuit and Catholic because “Jesuit” modifies “Catholic” as a particular expression of Catholicism. (most common usage) • If referring to Fairfield’s Catholic, Jesuit tradition, there is a comma because the intent changes to present “Catholic” and “Jesuit” as two separate, complementary descriptors. (less common usage)

EDITORIAL 119

Ad Majorem Dei Gloriam

For the Greater Glory of God

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