Brand Handbook - Spring 2022

Page 64

Websites & Digital Content Sharing Accounts Any websites and accounts that do not meet the above criteria will

and maintains all official University websites and digital

be deemed unofficial. Unofficial sites and accounts shall not claim

content sharing accounts.

to represent official views or opinions of the University and to the

IDENTIT Y

Fairfield University Marketing and Communication manages

extent they articulate a relationship to the University, they must carry a disclaimer stating such. Unofficial websites and accounts

account created with the intent of representing the institution

must not use the University name or logos without prior approval

or its departments and programs must be approved by

from Marketing and Communications.

Marketing and Communications prior to creation. Unofficial website owners or content creators shall be responsible Common examples of website and digital content sharing

for adhering to all University policies applicable to them by virtue

platforms include: Wordpress, Tumblr, YouTube, Vimeo,

of their status with the University.

Twitch, Spotify, and Flickr.

SOCIAL MEDIA

Any publicly available website or digital content sharing

Marketing and Communications reserves the right to remove or disable any University website or digital content sharing account in

official websites and accounts must adhere to the following:

violation of University policies or applicable laws.

1.

All website content must comply with laws governing copyright,

For more information on digital media and

trademark, and intellectual property. This includes but is not

processes, please visit: fairfield.edu/marketing

limited to text, photography, video, audio, music, graphics, and data. University approved photography, video, and graphics are available for use on approved projects by Marketing

D I G I TA L M E D I A

In addition to the proper use of branded elements and logos,

and Communications. 2.

University sites and accounts must comply with the latest WCAG accessibility guidelines.

3.

Fairfield University sites and accounts must not advertise E DITORIAL

or promote commercial or political interests unrelated to the University.

FA I R F I E L D . E D U/ M A R K E T I N G

64

FA I R F I E L D . E D U/ M A R K E T I N G


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