Welcome To VGM Group
Welcome To VGM
On behalf of VGM Group employee owners, welcome to VGM!
What started as an idea between three visionaries on a couch in 1986, has now grown to a name recognized nationwide. VGM started as a community of home medical equipment providers—but in that time, we’ve evolved into providing a wide spectrum of services to a broader, more diverse customer base. In 2008, VGM became a 100% employee-owned company through our Employee Stock Ownership Plan (ESOP). In other words, when you work here, you own the place.
We do important work here at VGM, and it’s our employee owners who are responsible for our success. We believe in Creating Your Future, that each employee owner has the opportunity to grow and succeed—it’s even one of our Power of One Principles (more about those on page 5). It is these principles that define our corporate culture.
In this booklet, you’ll receive a high-level overview of VGM, our business units, and our culture. It might be a lot to take in at first, but it’s here to help guide you along your VGM journey.
Once again, welcome to VGM. We’re glad you’re here.
Jeremy Stolz, CEO
About VGM Group
VGM Group is a diversified group of over 10 business units helping customers simplify the complexities of doing business. With a wide array of services touching many industries and a growing number of employees that stretch across the U.S. and Canada, we stay connected through our motto: You Belong At VGM. Our motto is at the foundation holding up the framework of our membership pillars, guiding principles, and purposes for doing business.
Pillars of Community
Our customers and members are the center of what we do, and these four pillars represent what they count on us to deliver.
Our customers demand we provide compelling services— savings solutions, influence over decisions, access, consulting, and protection—to name a few.
They also want to work with people they like, trust, and enjoy doing business and building personal relationships with.
We must seek to find opportunities to create impactful experiences for these businesses wherever we can. When we can give someone an impactful experience, it leaves a lasting imprint. It creates permanence.
Then there is expertise, education, and a network of knowledge. These things all fall under the category of thought leadership, and they are an important part of attracting and retaining customers.
Five Purposes For Doing Business
Anyone can feel belonging to the VGM Group brand, whether they are a businessperson, prospective employee, or interested community member. This is because they are personally or professionally impacted by at least one of these five core reasons we do business. They feel connected to our purpose.
Empower employee owners to impact the business #1
IMPACTFUL EXPERIENCES
Give back to the communities where we live #2
Power Of One Principles
We are guided by what we call our Power Of One principles, which are ideas we embrace each day. The Power Of One is the ability of one employee to lean into what they do every day to powerfully impact the business.
Empower employee owners to impact the business
VGM Awards
Each year, VGM recognizes and celebrates employee owners who live the Power Of One Principles. In November, nominations are open for VGM's internal employee-owner awards program, the annual VGM Awards. All employees are encouraged to nominate their peers for recognition in one of eight categories named after our Power Of One Principles. A selection committee of leaders choose finalists in December, and winners are announced in a formal awards ceremony each January. This is a wonderful way we Cheer Each Other On each year.
The individuals and groups honored with VGM Awards are high achievers who go above and beyond their job descriptions to deliver meaningful, memorable service. They embody VGM’s Power Of One Principles and represent our five reasons for doing business.
2024 Award Winners
Tina Blitsch, Amanda Bovy, Nate Falk, Kandace Forster, Tiffany Minkler, Karrie Niedert, Stacy Palmer, Bryan Tonne, and Chidi Umeh
Past Winners
OWNYOUR OWNERSHIP
FINDTHEFUN INYOURDAY
Anna VanDeVenter 2023
Jay Bracken 2023
Bailey Ronnebaum 2023
Making A Difference
We believe in investing in our community to make it a better place. And as a 100% employeeowned company, we have the power to do so by choosing to donate to organizations focused on improving the lives of the people they serve.
On Valentine’s Day, the VGM Community Giving Committee announced the 2025 Be The Change Partners. These three organizations aim to make a PAWsitive impact on families and animals in the communities employee owners call home. In total, $37,500 was donated, spread across three locations near VGM locations:
• $5,000 – Nashville Human Association. This organization dedicates efforts to aiding sick, homeless, and at-risk shelter pets throughout Tennessee and across the globe.
• $7,500 – Animal Rescue League of Iowa. Iowa’s largest nonprofit animal shelter serves people and pets from across the state of Iowa through various programs, including pet adoption, humane education, pet behavior training, animal cruelty intervention, and more.
• $25,000 – Cedar Bend Human Society. Located in the Cedar Valley, where a majority of employee owners call home, Cedar Ben provides affordable pet wellness services and pet food assistance for families in need. In addition, VGM’s donation with help add more kennels to Cedar Bend’s facility to increase their capacity.
Senior Leadership
The Senior Leadership team oversees VGM Group's business units and shared services, ensuring all goals align with VGM's overarching strategy.
VGM Group
Jeremy Stolz Chief Executive Officer, VGM Group, Inc.
jeremy.stolz@vgm.com
Cell: 319-290-2995
Jeremy Stolz is CEO of VGM Group, Inc., stepping into the role in 2024. Stolz has been with the company since 2003. In 2009, he developed and launched VGM Fulfillment, becoming its president in 2017. Under his leadership, VGM Fulfillment grew to become one of VGM’s largest divisions and a key player in the CPAP resupply business. In the summer of 2022, Stolz took over as President of VGM & Associates, another core VGM Group business unit, in addition to his role with VGM Fulfillment.
Business Units
VGM's portfolio of businesses provide a wide array of services to various industries.
Lindy Tentinger President, VGM & Associates
lindy.tentinger@vgm.com
Cell: 319-859-5140
Lindy is the President of VGM & Associates, taking on the role in 2024. Throughout her career, Lindy has immersed herself in HME, with a passion for advancing and elevating the industry as a whole. She is also an established thought leader on a number of topics, including branding, technology, and leadership, and regularly speaks at various industry conferences and authors articles for publication. She joined VGM in 2017 as Senior Vice President of marketing in VGM & Associates, later serving as President of VGM Forbin/forbinfi, which provides digital marketing solutions, as well as IT and security/compliance services to businesses, with a focus on the HME and financial industries.
VGM & Associates
Shared Services
Shared services are a consolidation of business operations that are used to support all VGM businesses.
Sara Laures Chief People Officer, VGM Group, Inc.
sara.laures@vgm.com
Cell: 319-504-6399
Serving as chief people officer since 2020, Sara oversees people and culture strategy, human resources, talent acquisition, organizational development, and facilities management, and manages corporate projects that support VGM’s multiple businesses and its employees. Sara has grown Women in Leadership at VGM and helps guide the Diversity, Equity, and Inclusion Committee. Sara joined VGM in 1998 and has held positions in HOMELINK and VGM Education.
Human Capital
Matt Waller President, HOMELINK
matt.waller@vgm.com
Cell: 319-215-0474
Matt has served as President of HOMELINK since 2021. Prior to becoming president and a member of the senior leadership team, Matt served as HOMELINK's Senior Vice President of sales and marketing, where he helped successfully develop and implement five new product lines and transformed the home & vehicle modifications department. He has been with VGM since 2012, starting as director of sales in VGM's Forbin division.
HOMELINK
VGM Education
Jim Nygren President, VGM Insurance Services
jim.nygren@vgm.com
Cell: 319-231-1707
Jim is the President of VGM Insurance Services, which specializes in providing insurance solutions and risk management services to over 8,000 customers in the home medical equipment, home health and hospice, physical therapy, orthotic and prosthetic, and golf and hospitality industries. He also serves Senior Vice President of Asset Management. Jim joined VGM in 2014 and has held positions in VGM Marketing, HOMELINK, and most recently, as Chief Financial Officer.
Brad Olson President, Two Rivers Marketing brad.olson@2RM.com Cell: 515-210-1441
Brad is President of Two Rivers Marketing. He works closely with talented leaders within 2RM, ensuring implementation of creative, marketdriven strategies. Brad is active in the marketing industry and serves on the Iowa State University’s Marketing Advisory Council. Brad also holds leadership positions within the Association of Equipment Manufacturers. Two Rivers Marketing
Barb Anderson
Chief Financial Officer, VGM Group, Inc.
barbara.anderson@vgm.com
Cell: 319-230-1110
Barb is VGM's Chief Financial Officer, a role she's had since 2022. She is the lead financial voice of the company and provides vital strategic, analytical, and financial perspectives for the VGM family of businesses. Barb also serves on the Board Of Trustees, the governing body of the VGM Group, Inc. Employee Stock Ownership Plan (ESOP). She joined VGM in 2017 as the corporate controller, where she built a strong, cohesive, and professional accounting team and strengthened financial reporting.
Jeremy Kauten
Chief Information Officer, VGM Group, Inc.
jeremy.kauten@vgm.com
Cell: 319-404-7845
Jeremy has been Chief Information Officer since 2018. Jeremy focuses on protecting computers, networks, programs, and data from unauthorized access, change, or destruction. In addition, he coordinates the optimization of technology throughout VGM’s business units. In addition to Corporate IT, Jeremy has senior leadership responsibilities over Redstone Content Solutions and Forbin. He started in VGM's Forbin division in 1997.
Pete Martin President, VGM Fulfillment
pete.martin@vgm.com
Cell: 785-218-3610
Pete became President of VGM Fulfillment and joined the VGM Senior Leadership team in January 2024. Prior to joining VGM, Pete was on the leadership team at Target Corp since 2012, most recently serving as group vice president – food supply chain, where he was responsible for all aspects of Target's $10 billion food and beverage supply chain operations across the United States.
Christa Miehe President, Corporate Communications
christa.miehe@vgm.com
Cell: 319-961-1960
Christa is President of Corporate Communications. In this role, she guides the strategy for how we communicate with our employee owners and how VGM is perceived by the communities and industries we serve. Previously, she was President of Moxie, a fullservice marketing agency she created by merging three VGM business units: VGM Marketing, Hellman, and VGM Events. She has also served as President of Marketing & Shared Services. Christa has been with VGM since 2002, starting in VGM Creative before leading VGM's event services.
VGM Fulfillment
Forbin
Board Of Directors
The Board Of Directors is the governing body of VGM Group, Inc., and therefore has legal and fiduciary responsibilities for its actions and activities. The Board Of Directors is responsible for making and maintaining policies, engaging in strategic planning, and VGM Group, Inc. strategic goals. The Board approves and operates under an annual budget.
Mike Mallaro
Chairman of the Board
Board member since 2016
Mike started at VGM in 2001 as chief financial officer, stepping into the role of CEO in 2016. During his time at VGM, Mike led the development of the employee stock ownership plan (ESOP), with VGM becoming 100% employee-owned in 2008. In 2019, he received the Leadership Award for Large Employers from Iowa Top Workplaces.
D. Jay Ellis
Board member since 2008
D. Jay founded VGM Club in 1994, and served as president of VGM Club and VGM Client Rewards until the business was sold to Foodbuy in 2018. Before joining VGM, D. Jay worked for Iowa Sports Supply and took over ownership of the company in 1977.
John Adams
Board member since 2008
John was initially Van G. Miller's tax advisor, and later became the tax preparer for VGM starting in 1983. He was employed by Den Hartog & Hogan CPA from 1976 to 1980; Heaton, Adams & Co. PC CPA from 1981 to 2013; and now Adams, Evenson & Co. PC CPA since 2014.
Michelle Jensen
Board member since 2025
Michelle serves as President and CEO of Rayser Holdings, a growing employee-owned company that provides a wide variety of offerings, from healthcare equipment and service to wind sensors used by the U.S. military.
Larry Anfinson
Board member since 2013
Larry started working as an attorney in Waterloo in 1977. He is presently a member of Anifinson & Luc, P.L.C.
Steve Ryan
Board member since 2024
Steve is senior vice president of client services at GreatBanc in Chicago, specializing in serving employee-owned companies like VGM Group.
Rebecca Ehretsman
Board member since 2024
Rebecca became president of Wartburg College in 2022, the first woman president in the institution’s history, and she is also the first woman to be elected to VGM’s board.
ESOP Co-trustees
The Board Of Trustees is the governing body of the VGM Group, Inc. Employee Stock Ownership Plan (ESOP), and therefore has legal and fiduciary responsibilities for its actions and activities. The Board Of Trustees is responsible for oversight and administration of the investments and operations of the ESOP trust.
Barb Anderson
ESOP Co-trustee since 2024
Barb has been serving as VGM CFO since 2022. She is the lead financial voice of the company and provides vital strategic, analytical, and financial perspectives for the VGM family of businesses. She joined VGM in 2017 as the corporate controller, where she built a strong, cohesive, and professional accounting team and strengthened financial reporting.
Mike Kloos
ESOP Co-trustee since 2016
Mike has worked with VGM since 1994, first serving as a leader at VGM Financial Services until 2004. He worked for TCF Equipment Financial from 2008 to 2013, when he became President of VGM Insurance and led the business unit until 2022. He then served as Chief Revenue Officer of VGM Group until his retirement in 2023.
Dave Happel
ESOP Co-trustee since 2015
For 40 years, Dave was a CPA at BerganKDV. He was managing partner from 1987 to 2014 when he retired and became a consultant for VGM.
ESOP Details
An ESOP is an employee stock ownership plan that gives workers equity ownership in the company in which they work. VGM Group is a 100% ESOP, which means all stock is owned by our employees. There are over 6,500 ESOP companies in the United States with more than 10 million employee owners.
Benefits To Employee Owners
• Gain ownership, in the form of a retirement plan, that requires no out-of-pocket contributions
• Share in the rewards of company success
• Opportunity for significant wealth accumulation
• Increased engagement and job satisfaction
• Alignment between company and employee interests
• Greater job stability
Benefits To Companies
• Avoid paying federal and state income tax on the portion of the business owned by the ESOP
• Greater business continuity since employees, who know the business and customers best, remain and provide uninterrupted products and services
• Attractive to customers; a differentiator among the competitive market
• Offer a benefit that aligns employees' interests with the company's long-term financial health
• May be more likely to withstand tough economic times
Ownership Video
Company Demographics
Number Of Employees By Location
VGM Business Units
A 30-year leader in the post-acute healthcare industry, VGM is comprised of more than 10 business units that help customers simplify the complexities of doing business. We are here to overcome challenges business professionals face by providing a wide array of services, from product distribution to patient care coordination. When businesses partner with VGM for business support, they can use our expertise to scale operations with data insights and efficiency. Over the years, VGM has expanded services to help businesses outside of the healthcare industry as well.
Pillar Business Units
Service Business Units
VGM Fulfillment
VGM Fulfillment is a licensed third-party logistics company and wholesale distributor of medical devices.
Customers
• Healthcare providers
• Small, family-owned HME providers
• Regional and national respiratory and sleep companies
Partners
• Sleep industry manufacturers
Services
• Processing CPAP machines and resupply orders
• Material handling
• Marketing, sales, and distribution
• Storage solutions for healthcare providers, manufacturers, and vendors
Team Size
Team size of 358
Locations
• Waterloo, Iowa
• Phoenix, Arizona
• Nashville, Tennessee
• Shiremanstown, Pennsylvania
Leadership
Pete Martin
Jordan Kettner
Chris Hetherton
Curt Graff
VGM Insurance
VGM Insurance is a specialty insurance company that provides tailored solutions for post-acute healthcare businesses and golf and country clubs.
Customers
• Home Medical Equipment Providers
• Home Health & Hospice Providers
• Physical Therapy Clinics
• Orthotic & Prosthetic Practices & Services
• Medical Manufacturer Representatives
• Medical Distributors
• Medical Manufacturers
• Medical Testing and Imaging Laboratories
• Dialysis Centers
• Outpatient Therapy & Rehabilitation Services
• Golf Courses
• Country Clubs
• Golf Equipment Financing
Programs
• Home Medical Equipment
• Home Health & Hospice
• Physical Therapy
• Orthotic & Prosthetic
• Medical Manufacturer Reps
• Golf Insurance
• Golf Equipment Financing
• Bonds
• All Allied Healthcare
Leadership
Team Size
Team size of 59
Locations
• Waterloo, Iowa
• Morristown, New Jersey
• Phoenix, Arizona
Jim Nygren
Wendy Harris
Bill Wilson Ron Green
Tera O'Hare
VGM HOMELINK
VGM HOMELINK is a healthcare service center that coordinates patient care and billing for insurance payers or insurance companies in healthcare and workers' compensation industries.
Customers
• Insurers and payers in healthcare
• Workers' compensation industries
Services
• DME and O&P supplies
• Complex rehab
• Hearing healthcare
• Home health
• Home and vehicle modification
• Physical medicine
• Transportation and language
• Breast pump program
• Dental
• Home sleep testing
• Diagnostic imaging
Team Size
Team size of 700
Location
VGM Main Campus in Waterloo, Iowa
Leadership
Monica Rogan
Matt Waller
Kelsey Wedemeier
Danny Real
Cole Herstram
John Unsen
Adam Gelling
VGM & Associates
VGM & Associates is the nation’s largest member service organization, connecting post-acute care providers to national vendor partners. Over 2,500 providers with nearly 7,000 locations rely on VGM to connect them to valuable resources every single day. VGM Canada emulates this model by providing supplies and medical equipment to providers across Canada.
Customers
• Home Medical Equipment
• Respiratory & Sleep
• Complex Rehab
• Orthotics & Prosthetics
• Women’s Health
• Home Modifications
• Wound Care
Services
• Data and lead generation
• Billing, reimbursement, audits, and compliance
• Patient advocacy
• Education and networking
• Retail expertise
• Patient travel and relocation
• Member service organization
• Vendor partnerships and discount
Team Size
Team size of 80
Locations
• VGM Headquarters in Waterloo, Iowa, with regional account managers nationwide
• Burlington, Ontario, Canada
Leadership
Lindy Tentinger
Craig Douglas Krista McNurlen Tyler Mahncke
Alan Morris Mandi Rodgers Barry Thwaits
Two Rivers Marketing
Two Rivers Marketing is one of the nation’s leading full-service B2B marketing agencies. They are headquartered in Des Moines, Iowa, and the home of more than 120 B2B marketing specialists who know business. Founded in 2000, Two Rivers Marketing was acquired by VGM in 2022.
Customers
B2B companies in industries including industrial, construction, agricultural, energy, manufacturing, and more
Services
• Strategy & Planning
• Creative & Branding
• Content Marketing
• Digital & Media
• Channel Marketing
• Public Relations
Team Size
Team size of 103
Location
Des Moines, Iowa
Leadership
Rachel Adams
Brad Olson
Jennifer Cunningham Patti Griffith
Nathan Huss Julie Heuton
Patrick McGill
Redstone Content Solutions
Redstone Content Solutions is a leading digital transformation services company. They help optimize the way businesses create, manage, and share critical corporate content.
Customers
Fortune 2000 companies in the following industries: high-tech, travel, transportation, logistics, retail, telecom, healthcare, manufacturing, and finance
Services
Oracle Content Management implementation for Oracle cloud content and Oracle WebCenter Content:
• Oracle Capture
• Oracle Imaging
• UI/UX
• Asset Model Development
• Content Layout Development
• Theme Layout Development
• Integrations, Training, and Project Management
Team Size
Team size of 16
Location
Davenport, Iowa
Leadership
Jason Stortz Will Cousin
VGM Forbin
VGM Forbin provides website development, digital marketing, and managed IT solutions for the healthcare, banking, and retail automotive industries, as well as many local companies.
Customers
• Banks and credit unions
• HME providers
• Medical offices
• Automotive dealers
Services
• Website and portal design and development
• E-commerce
• Digital marketing
• IT managed service provider
• IT consulting
• IT software/hardware
Team Size
Team size of 47
Location
VGM Main Campus in Waterloo, Iowa
Nick Dideriksen
Cassi Price
Leadership
Heather Seevell Angie McClure
The van Halem Group
The van Halem Group is a healthcare consultancy that focuses on proactive and reactive audit and compliance support solutions to help businesses navigate complex regulatory issues.
Customers
• Legal counsel
• Private equity
• HME providers
• Home health and hospice agencies
• Physician practices
• Ambulance providers
• Labs
• Pain management clinics
• Behavioral health
• Other post-acute care providers
Services
• On-site compliance assessments
• Clinical pre-screen reviews
• Proactive desk audits
• Due diligence audits
• Education and training
• Medical record collection
• HIPAA risk assessment
• HIPAAwise (HIPAA compliance application)
• Competitive bidding program consultation
• PDAC coding verification and HCPCS applications
• New medical equipment reimbursement strategy
Leadership
Team Size
Team size of 9
Location
Atlanta, Georgia
Wayne van Halem
United Publications
United Publications produces leading news magazines, conferences, and eMedia products focused on industry specific news in the HME and physical security industries.
Customers
• HME providers
• HME vendors and manufacturers
• Security system integrators, installers, and dealers
• Security system manufacturers
Services
• Publish B2B print and digital news publications
• eMedia products and digital advertising
• Industry conferences
• Industry webcasts
• Industry podcasts
Team Size
Team size of 10
Location
Yarmouth, Maine
Leadership
Elizabeth Beaulieu Christina Throndson
Strategic Imaging
Strategic Imaging is a printing company, specializing in brochures, direct mail, promotional items, and corporate apparel. They combine printing, digital imaging, and data management for targeted marketing campaigns.
Customers
• Marketing/ad agencies
• Banks and credit unions
• Local businesses
• HME providers
• Casinos
• Schools and nonprofit organizations (including UNI and Hawkeye Community College)
Services
• Commercial and variable data printing
• Custom branding of promotional items and apparel
• Bindery: folding, booklet-making, die-cutting, intelligent inserting, and more
• Data cleanup
• List purchasing
• Variable data programming
• Mailing services and mail tracking
• Graphic design
Leadership
Team Size
Team size of 21
Location
4024 Alexandra Drive, Waterloo, IA
Sarah Conger
Keith McClatchey
VGM Group Shared Services
VGM Group shared services are a consolidation of business operations that are used by all VGM business units. At VGM Group, this includes accounting, facilities, human capital (human resources), information technology, and corporate communications.
Molly Wilson
Christa Miehe
Kevin Mishler
Sara Laures
Kelsey Burke Brooke Kraft
Jeremy Kauten
Bryan Tonne
Jason Sadler
Leah Homeister Tom Arens
Barb Anderson
Christa Miehe
Desiree Trimble
Rosa McIntire
Mike Isaacson
