EXELEON SPLOTLIGHT
OPED PELVIC HEALTH- DOWN THERE DOCTORS
EXELEON EXCLUSIVE
AN INTERVIEW WITH RONA RAFAL OF iA PRIVATE WEALTH
PIONEERING THE FUTURE OF GROUP GIFTING
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PIONEERING THE FUTURE OF GROUP GIFTING
CELINE OFORI-AMANFO,
the dynamic CEO of GroupGiftz LLC, exempli ies the intersection of entrepreneurial acumen and innovative thinking. With a robust educational background that includes a Certi icate in Entrepreneurship Essentials from Harvard Business School Online, she has honed her skills in navigating the entrepreneurial journey from ideation to market traction and capital raising.
Additionally, her studies in Innovation Management and Entrepreneurship at HEC Paris, and her pursuit currently for a Master's degree also at HEC Paris have provided her with a diverse and well-rounded perspective.
Under her leadership, GroupGiftz has emerged as a revolutionary app designed to streamline the process of collecting monetary donations for gifts, events, or causes.
The concept for GroupGiftz was born from Celine's personal experiences with the often-cumbersome nature of group gifting. She recognized the need for a more ef icient solution to handle the complexities of planning collective gifts, such as sending multiple reminders and tracking
contributions.
Driven by her vision for simplicity and enjoyment in group gifting, Celine has led her team in creating a platform that makes the process quick, easy, and enjoyable for all users.
THE FOUNDATION
Growing up, Celine was always captivated by the idea of creating something from nothing. "I found ways to recreate and rethink or reimagine everything," she recalls. While many of her friends aspired to become doctors or lawyers, Celine never felt drawn to those professions. Instead, she wanted to be in an environment where she could be creative in both her thinking and actions, even though she didn't quite have a name for it at the time.
A signi icant in luence during her childhood was her mother, who babysat numerous children. "She would make the most amazing and intricate clothes for them, feed them, and care for them until their parents returned from work," Celine remembers. This inspired her to think about how
“GroupGiftz has carved out a niche within the burgeoning crowdfunding and cash gift markets by providing a streamlined, user-friendly platform.”
much more impact her mother could have if she started a daycare or created a clothing line for kids.
Celine's interest in entrepreneurship peaked when she came up with an idea, only to see something similar launched shortly after. "This validated my desire to pursue entrepreneurship," she says. Her irst entrepreneurial endeavor came during the recession in 2009, when she created a barter platform for people to trade their services. Although the platform didn't take
off as expected, it was a valuable learning experience. "It taught me the basics of leadership, teamwork, and the importance of planning and execution," she explains.
This initial venture ignited her passion for entrepreneurship and set her on the path toward creating GroupGiftz. "The experience was foundational and fueled my drive to build something meaningful," she re lects.
STREAMLINING GROUP GIFTING:
GroupGiftz has established a unique position within the growing crowdfunding and cash gift markets by offering a streamlined, userfriendly platform that facilitates group contributions towards meaningful gifts. Traditional gifting often runs the risk of redundancy or irrelevance, with recipients sometimes receiving multiple, similar items or things they don't particularly need. GroupGiftz effectively addresses these
concerns by promoting a collective approach to gifting. Users can pool their resources to contribute towards a single, signi icant present, ensuring that the recipient gets something truly valuable and desired.
This model not only simpli ies the process of gift-giving but also enhances the emotional impact. Friends and family can come together to contribute to an experience or item that the recipient genuinely wants or needs, making the gift more meaningful. By pooling their resources, contributors can give a gift that may have been unattainable individually, thus fostering a sense of unity and shared purpose.
In addition to simplifying the gifting process, GroupGiftz integrates reminders and tracking features to make it easy for groups to coordinate and manage their contributions. These features help avoid the common pitfalls of group gifting, such as the hassle of collecting money from multiple people and ensuring everyone has contributed. The app sends reminders to contributors, reducing the likelihood of lastminute scrambles. It also provides tracking tools that allow users to see the progress of their collective gift fund, creating transparency and fostering a sense of shared accomplishment.
Through these innovations, GroupGiftz transforms the often complex and stressful process of group gifting into a more personal, ef icient, and enjoyable experience for all involved.
EMBRACING THE FUTURE
GroupGiftz fits perfectly into the growing trend of crowdfunding and cash gifts by o ering a platform that simplifies the process of collective gifting. As people become more comfortable with digital transactions and seek more personalized gifting experiences, GroupGiftz provides a solution that combines convenience with a personal touch. The platform leverages technology to o er a seamless experience. Its intuitive interface allows users to set up gift pools, share them via social media or email, and track contributions in real-time. This technological adaptability positions GroupGiftz well within an evolving market that increasingly values convenience and customization. Additionally, the social sharing aspect taps into the communal spirit of crowdfunding, fostering a sense of community and shared purpose among contributors.
Looking ahead, the gifting industry is likely to see further integration of digital and social technologies. According to Celine, Virtual and augmented reality could play a role in creating immersive gifting experiences, while blockchain technology might o er new ways to ensure transparency and security in financial transactions. Additionally, as sustainability becomes a growing concern, we may see an increase in eco-friendly gifting options and platforms that promote experiences over material goods.
In the future, there will likely be an increased demand for customization and experiential gifts. People will seek out more unique and memorable ways to celebrate special occasions, and technology will play a crucial role in facilitating these experiences. By staying at the forefront of these trends, GroupGiftz can continue to innovate and provide value to its users in a rapidly evolving market.
FACING CHALLENGES
As a female entrepreneur in the intech industry, Celine OforiAmanfo has faced a myriad of challenges, but each has provided valuable lessons and growth opportunities. One of the main obstacles has been gender bias. "The intech sector, like much of the tech industry, has been traditionally male-dominated," she explains.
This often means encountering skepticism or underestimation from potential investors and stakeholders. To navigate this, she has focused on building a robust network of allies and mentors who believe in her vision and capabilities. By consistently demonstrating expertise and delivering results, she has been able to break down some of the biases and gain the respect and trust of her peers.
Another signi icant challenge has been access to funding. "Studies have shown that female entrepreneurs receive a disproportionately smaller share of venture capital funding compared to their male counterparts," she notes.
Realizing how the odds were not in her favor, Celine decided early on to bootstrap GroupGiftz, self-funding the venture to date. "I made the decision very early on to bootstrap," she says. This approach has taught her valuable lessons in strategic business management and showcased her commitment to potential investors.
Balancing work and personal life is another challenge that many female entrepreneurs face, and Celine is no
exception. A few years ago, she had to balance running a startup while caring for her late husband, who was battling cancer and eventually passed away. "This sudden change took a toll on me as the demands of running a intech startup plus being a single mother to two boys while also studying are immense," she re lects. Celine leaned on her faith, family, friends, and her team for support. "Spending time with loved ones helps keep me grounded and motivated."
BALANCING LIFE:
A day in the life of Celine, a tech founder and mother of teenage boys, is a masterclass in time management, adaptability, and dedication. Her mornings typically start with a quiet moment of prayer. "There's something special about having a spiritual moment before starting my day," she shares. Afterward, she ensures her teenage boys are up and ready for school.
Once her boys are off to school, Celine switches gears to her role as a tech founder. She begins by checking her emails and schedule for the day, followed by attending scheduled meetings and conducting quick check-ins with her team. "Technology has facilitated my work to a large extent," she notes, using project management software and scheduling apps to keep track of her responsibilities. She believes in focusing on getting fewer things done very well versus trying to do everything at once.
Celine's approach to work-life balance is both pragmatic and lexible. She sets clear goals but remains adaptable to the unpredictable nature of both
motherhood and entrepreneurship. Taking small breaks throughout the day helps her recharge. "I sometimes take a walk in the middle of the day to clear my head when I feel overwhelmed.”
By integrating these practices into her daily routine, Celine ensures that she remains effective in her professional role while also being present for her family.
FUTURE OUTLOOK
With GroupGiftz now available in over 160 countries, the company's strategy for further global expansion involves several key components designed to cater to diverse markets and enhance user experience worldwide.
Localization: One of GroupGiftz's primary strategies is localizing the app to cater to different cultures and preferences. This includes adapting language options, integrating local payment methods, and understanding cultural nuances to ensure the platform is relevant and user-friendly in various regions.
Strategic Partnerships: Forming strategic partnerships with local businesses is another crucial element of GroupGiftz's expansion strategy. By collaborating with wellestablished companies in different markets, the company can leverage local expertise and customer bases to expand its reach more effectively. These partnerships also enable GroupGiftz to offer a wider variety of local and regional gift options, making the platform more appealing to users around the world.
Enhanced Marketing Efforts: To reach a broader audience, GroupGiftz is investing in targeted marketing campaigns that highlight the unique bene its of the platform. This involves leveraging social media, in luencer partnerships, and localized content to engage potential users more effectively.
Continuous Innovation:
Continuous innovation is at the core of GroupGiftz's growth strategy. The company is committed to
improving the user experience by adding new features and functionalities that cater to the evolving needs of its users. By staying agile and responsive to market trends, GroupGiftz ensures that it remains the go-to platform for group gifting worldwide. This approach not only helps retain existing users but also attracts new ones by consistently offering value and enhancing the overall experience.
By focusing on these strategies, GroupGiftz aims to become a global household name synonymous with convenience, personalization, and community in the realm of group gifting.
EXELEON SHORTS
One Tool / App that you would Recommend: Trello – A versatile project management tool that helps teams organize tasks and projects through boards, lists, and cards, making collaboration e cient and visual.
One Quote that Motivates you the most: “Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill
One Advice for Women Entrepreneurs: Believe in your vision and don't be afraid to take risks. Surround yourself with a supportive network and seek mentors who can guide you through challenges.
One Movie / Show you recommend: “Gladiator” (movie) One of my favorite movies. It showcases all the facets of leadership and perseverance.
One Gift Idea that Always Works: A personalized journal or notebook – It's a thoughtful and practical gift that can be used for planning, brainstorming, or personal reflection.
“Surround yourself with a supportive network and seek mentors who can guide you through challenges.”
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Hope Se w i n g
Jenny Nuccio and her Vision for Imani Collective
Jenny Nuccio's journey with Imani Collective began with a transformative trip to Kenya in 2009. Moved by the determination of local women and the challenges they faced, Jenny felt a calling to make a difference. This led her to establish Imani Collective, a brand driven by the belief that empowerment and community go hand in hand.
Starting as a small sewing training program, Imani Collective has since lourished into a globally recognized brand with 120 artisans across three Kenyan locations. Jenny's visionary leadership and dedication to empowering artisans have propelled Imani Collective's growth, turning audacious dreams into reality.
Through its associated brands, including Imani + Kids, Selah, and Sukwa, Imani Collective provides high-quality, sustainable, and scalable merchandise ranging from swag to home décor, kids' toys, and more. Most recently, Jenny published her irst book, Let It Be Wild, in which she recounts the exhilarating highs and lows of her journey thus far.
What inspired you to start Imani Collective, and how did your personal journey lead you to this point?
It all started with a trip to Kenya in 2009. While I was there, I had the opportunity to work closely with a couple who were starting a school to help provide education opportunities to the local community. Although I was just a student at the time, I felt a connection with the people and the place that was undeniable. It was there that I started to forge deep bonds with the women who would later become integral to the Imani Collective family.
However, it wasn't until I witnessed the struggles of single, widowed, or disabled mothers irsthand that the seeds of an idea began to take root in my mind. These women, despite their immense resilience, were trapped in a cycle of poverty that seemed impossible to escape. In 2013, I decided
to sell everything I owned and permanently relocate from Texas to Kenya. With the proceeds, I purchased the irst 16 sewing machines that would become Imani Collective. Every stage of this journey has been guided by the foundational belief that we are not just better together—we are our best. This philosophy has been the core of Imani Collective, driving our mission to empower artisans and foster community.
Imani Collective started as a small sewing training program. How did it evolve into a globally recognized brand with 120 artisans across three Kenyan Locations?
Since the beginning, I felt called to make a greater impact and pursue a comprehensive approach to economic independence. I remember one night, right when Imani Collective was just registered as a nonpro it, where I gathered with founding members and friends to start charting our journey forward. We wanted to envision the possibilities for the future of Imani Collective, which seemed dif icult at the time, as we were so small.
But, we began to dream big. One exercise, saved for the end of the day, was to write a ten-year toast to Imani Collective. As we imagined ourselves ten years into the future, celebrating a decade of impact, the room was illed with hope. Each of us raised our metaphorical champagne glasses, celebrating the collective's growth. Among the toasts, one friend's words stand out to this day: “It is beautiful to see how much Imani has grown. How much they have impacted the world. How much they have become known to many. I am in awe
that we now can say we are a household name. That people across the nation know who we are and what we do. That we have created so much impact and so much good that it cannot be ignored and for that, cheers to our ten years.”
Well, when the ten-year mark indeed rolled around, these audacious dreams had become reality. We had 120 artisans and staff on salary, and we had three locations in Kenya: Mombasa (Old Town), Mtepeni Village, and Turkana. We had partnered with organizations in Uganda, Tanzania, Ethiopia, Rwanda, Burundi, and India. We had just shifted into a hybrid model and were now not only a nonpro it but a global business, with customers in more than 160 countries. It was through this bold vision that Imani Collective evolved from a mere training program to what we are today.
Imani Collective has a unique approach that combines a social enterprise with a nonpro it. Can you elaborate on how this model works and the advantages it offers?
Within the social impact space, I realized that many businesses struggle to encompass both impact and growth. A big challenge for traditional nonpro its is inancial sustainability due to their reliance on sporadic donations and grantbased funding. To overcome these limitations, our hybrid model merges the strengths of both the business and nonpro it sectors to address the immediate needs of our artisans and the broader goal of breaking the generational cycle of poverty.
Operating as a nonpro it allows us to break down the cycle of poverty at every level, while the brands in our social enterprise, including Imani + Kids, Selah, Sukwa, and Talanta, enable us to provide stable employment opportunities and consistent income for our artisans. By maintaining a stable revenue stream through our business endeavors, we can further invest in our nonpro it initiatives without compromising on our commitment to social impact.
What have been some of the biggest challenges in scaling Imani Collective, and how have you addressed them?
One of my biggest challenges in scaling Imani Collective was to stop saying “yes” to everything. It sounds counterintuitive, but for years, that mindset left me stressed and overwhelmed. I was afraid to miss out on potential experiences that could shape the future of Imani Collective. Saying “no” felt impossible at the time. But I soon began to understand the importance of setting boundaries and putting myself and my time irst.
Saying “no” didn't mean I was missing out on opportunities, but rather respecting my own time to focus on the things that mattered to me. By learning to be selective in my commitments, I gained a newfound sense of clarity. I was able to focus my energy on the things that most aligned with my values and goals. I learned to be able to show up fully present and engaged in the moments that truly matter.
What advice would you give to individuals who aspire to start
their own social enterprises and make a positive impact in the world?
My main piece of advice for someone considering building an organization from the ground up, and especially a social enterprise, is to be driven by clear values. When you know your purpose and what you want to make of it, you can ensure that every step you take creates real change that later affects the world in meaningful ways.
My story is simply an example of that. I had to learn to trust my instincts and embrace the unknown in order to ind my 'why.' I think the most important thing anyone can do is listen to your heart and let it guide you to the opportunities that are right for you.
What are your future goals for Imani Collective, both in terms of business growth and social impact?
In the next 5 to 10 years, we plan to expand our training and development work in Kenya. This way, we can continue to grow our offering in accordance with the needs of the communities around us. We also plan to help other brands grow their impact by leveraging our own experience in creating change. I plan to continue to be a voice for those who often go unheard and to provide meaningful education and employment opportunities not just in Kenya but also around the world.
Good to Great: Fro m
How Empathetic Leadership Drives Success
— Written by Megan Gluth-Bohan
From humble beginnings in rural Iowa to being named regional entrepreneur of the year, my perspective on leadership has been shaped by both personal struggles and professional triumphs. My journey as the CEO of a thriving chemical company has taught me that mastery of empathy is indispensable. This is not just a soft skill—it is the cornerstone of effective, human-centered capitalism, which has been pivotal to my success.
Human-centered capitalism means driving business outcomes while nurturing the community we've created. This goes beyond mere declarations of being a “work family,” which often falls short in practice. Instead, it involves genuinely prioritizing the welfare of our community. While business targets are nonnegotiable, the way we reach them—through compassion and understanding—makes all the difference, and it must start with leadership.
Here's how I view the integration of caring and capitalism in my role: I'm deeply committed to both my team's well-being and our bottom line. These aren't opposing goals but complementary facets of my leadership approach. This not only fosters a supportive culture but also enhances
productivity, customer satisfaction, and inancial outcomes.
For instance, when a team member faced a health crisis, we didn't just keep her job open; we actively supported her recovery and reintegrated her into her professional role with full accommodations. This approach isn't just about doing good—it's sound business strategy. Engaged employees are more productive, dedicated, and less likely to leave, reducing turnover costs and maintaining continuity.
KNOW THE PEOPLE, NOT THE RESUME
Leaders must create a space for people to rise, irrespective of their past experiences or credentials. I look for honest, hardworking people who have stellar communication skills and are capable of recognizing mistakes, identifying possible solutions, and working with the team to succeed. Empathy puts the focus on what people need to be successful in their roles. Transparency and clear expectations build trust.
Look for innate qualities that drive individuals forward — grit, integrity, and curiosity. I don't have many rigid rules; if someone's an excellent
communicator and understands the business, I don't care where they went to school. If they're incredibly intuitive and can come up with constructive solutions to hard problems, I want them on my team. Their success is not de ined by a degree or lack thereof, but on demonstrated skills that motivate and excite.
An in-depth understanding of your employees and their needs makes the team stronger. When leaders value candidness and sincerity as core values of the company culture, stability is sure to follow. Build a foundation of honesty, and your people will trust you.
FAILURES ARE A LESSON, NOT A SETBACK
Empathy is essential in both your personal and professional life. In moments where I felt I was alone
and self-medicating, there were always people waiting in the wings, willing to support me. They helped me help myself, acknowledge my reality, and bet on myself irst. As I built myself up, I honed all the “soft” skills that made me a more understanding person, and used them to become a stronger leader.
I view success not as avoiding mistakes and punishing errors, but creating the space where employees can recover from them. Setback taught me resilience and reinforced my belief in the power of self-improvement, and that's what I communicate every day to my team. There is no perfection in business, just a relentless overcoming — something many people have had to deal with in their personal lives.
Open communication and employee insights give leaders more opportunities to form bonds and
ind opportunities for growth. When employees are valued and understood, there's greater buy-in. Everyone is determined to move forward because it's clear the company recognizes their value.
Being an empathetic leader is about honoring people's dignity and providing them with the tools to succeed. In the end, none of us can achieve success without help along the way. The relationships we build, the support we receive, and the empathy we extend truly de ine our journey toward success. It's about being excessively candid, speaking clearly, and staying true to your values. And it's about fostering a culture where success is not just measured in accolades, but in the collective growth and well-being of the team.
the Author: A bou t
Megan Gluth-Bohan is the owner and CEO of Catalynt Solutions, Inc., formerly TRInternational, a US-based chemical distributor, and the Owner of Chemblend of America, a chemical blending and tolling facility. TRI is one of the largest certi ied womenowned suppliers in North America.
TRInternational was recently recognized by Puget Sound Business Journal as part of the 2023 Middle Market Fast 50 list, and Megan was one of ive owners honored as the Business Journal's Middle Market Fast 50 Leaders of 2023. She is also a winner of the Ernst & Young Entrepreneur Of The Year® 2023.
Pelvic Health Fe m e
What’s Going on Down There?
There's no standard information relayed to young women in regard to sexual activity or birth control options. In middle school or high school, some young women receive health or sex education class that provides a very cursory introduction to birth control and other basic sexual health issues.
However, the main message is that sex is only associated with disease and pregnancy—that's it. Women are not taught that intimacy can be pleasurable, or about sexual satisfaction and masturbation. If a young woman engages in discussion about these topics in front of the wrong crowd, she might be branded as promiscuous or a modern-day Hester-Prynn-esq sexual deviant.
ADDRESSING POST-CHILDBIRTH AND MENOPAUSAL CONCERNS
There are a plethora of books and websites dedicated to pregnancy and childbirth, helping women and families through an understandably uncertain time. But what's next? Women don't have nearly enough access to accurate and concise information on what to expect in the years following childbirth, to menopause and after. Important questions such as:
•Do I look normal down there?
•Why is everything so different down there after childbirth?
•What happened to my sex drive? And, how can I get it back?
•I'm having pelvic pain and I feel like I need to pee all the time.
•Basically, what the f*#k is going on down there?
EMPOWERING WOMEN THROUGH KNOWLEDGE
Society already makes women feel insecure with aging; they don't need to feel insecure because of what happens down there too. As three Urogynecologists, we felt compelled to write a book for women, by women, that shines a spotlight on their pelvic loor [ A Woman's Guide to Her Pelvic Floor: What the F*@# is Going On Down There, 2023]. With knowledge comes power, and the main purpose of our book is to empower women.
ADDRESSING HEALTH INEQUALITY
While educating women about their pelvic loor seems like a muchneeded public service announcement, it's necessary for one clear reason: health equality. The three of us trained as urologists before specializing in urogynecology (Urogynecologists specialize in treating the pelvic loor and bladder).
We observed irsthand that, while there are parallels between male and female pelvic health conditions,
the commonality ends there. The attention paid to and treatment options available to men greatly exceed those for women. Male erectile dysfunction is a commonly discussed condition with multiple prescription medications that are typically covered by insurance. The media is looded with stories about erectile dysfunction, so much so that we are taught “what to do about an erection that lasts more than 4 hours” before learning how to treat our own symptoms.
Female sexual dysfunction is not often discussed and the few medications that are available are often not covered by insurance. Lastly, there is no FDA approved form of testosterone (the hormone associated with libido) for women. Not surprisingly, this lack of medical inequality is also apparent when diagnosing and treating pelvic loor disorders.
CONFRONTING MEDICAL GASLIGHTING
In general, young girls and women are simply not prepared for the changes that occur to their pelvic loor when they transition through the different stages of their lives. Before the onset of puberty, most girls receive minimal information about what they can expect when they have their irst menstrual cycle and what is a “normal” period.
So many young women have near debilitating pain with their menstrual cycles, and when they say something about period pain they're told “just deal with it” or “ it's just part of being a woman.” In addition, most of us go through life believing that bleeding monthly is necessary for our health, when in
fact, it is optional! Yes. It. Is. OPTIONAL. Continuous birth control pills, as well as intrauterine devices with progesterone, are both effective birth control methods that are not only safe, but they drastically reduce and even stop menses.
Why are these messages not being shared with women? Medical gaslighting. This medical gaslighting is endemic in our society and sends the message that pain, and every other unpleasant female-speci ic experience, is normal for women and there is nothing to be done about it.
ADDRESSING CHRONIC CONDITIONS AND RESEARCH NEEDS
In our practices, we have seen many women reporting chronic pelvic pain that was attributed to their bladder, but in reality the cause of the pain was endometriosis: a condition that can cause painful periods and chronic pelvic pain but is treatable often with something as simple as birth control pills. The average time it takes women with this painful, often debilitating, pelvic loor condition to receive a diagnosis is seven to ten years [Nnoaham]. That's almost a decade of suffering.
Unfortunately, we also see many women with pelvic loor disorders that we can diagnose but don't have effective treatment options to offer them. One of those disorders is interstitial cystitis (also known as IC or bladder pain syndrome), which is a chronic condition that causes bladder pain and pressure and affects up to eight million women in the US. Oh, and up to four
Understanding
PELVIC FLOOR
DISORDERS
Up to one-third of women will experience a pelvic loor disorder. [Kenne] Yes, that's a lot of women. (For comparison, 18% of men suffer from erectile dysfunction. [Selvin]. But what is a pelvic loor disorder?
Pelvic loor disorders include urinary incontinence (involuntary loss of urine), pelvic organ prolapse (“falling” pelvic organs such as bladder or uterus), and bowel dysfunction (dif iculty with bowel movements and anal incontinence). Risk factors for pelvic loor disorders include vaginal birth, increasing age, menopause, prior pelvic surgery such as hysterectomy, obesity, smoking, and connective tissue disorders.
With so many women affected by pelvic loor disorders, most women aren't aware that:
•Vaginal childbirth is the main risk factor for urinary or anal
incontinence and pelvic organ prolapse.
•Their uterus has nothing to do with their hormones.
•Loss of libido and painful sex can be easily treated!
This lack of information means that women who have these issues are often too embarrassed to ask for help, or if they want to get help, they don't know where to go!
We've listened and treated women's most intimate and often embarrassing issues: lack of desire, painful intercourse, dislike of the appearance of her genitals, or the surprisingly common peeing in your pants. All of these issues are incredibly common. However a recurring theme is that women have no idea how or why these things happened, or what to do about them.
million men [Berry, Konkle]. We still don't understand the exact cause of the condition, so there's not a consistently effective treatment option for patients. Seeing so many women with debilitating symptoms inspired us to engage in research to help understand IC. Based on our research and observing what nonprescription products our patients have used to deal with their disease, we helped develop the IC supplement (Femetry) to help women with IC deal with their pain.
BRIDGING THE GENDER HEALTH GAP
Women's pelvic health clearly needs more attention and research,
as does all of women's health. Women's health has historically been underfunded, understudied and underrepresented. The number one killer of women is cardiovascular disease, and yet heart disease was thought to be predominantly a man's disease until the last few decades [Mosca]. Women were left out of many important clinical trials until relatively recently.
It wasn't until 1999 that the American Heart Association published the irst women-speci ic clinical recommendations for prevention of cardiovascular disease, and 2004 when they published the irst evidence-based guidelines for preventing
the Authors: A bou t
Dr. Karyn Eilber
Dr. Eilber is Professor of Urology and Associate Professor of Obstetrics & Gynecology at CedarsSinai Medical Center and the Program Director for the Cedars-Sinai Female Pelvic Medicine and Reconstructive Surgery (FPMRS) fellowship training program.
Dr. Jennifer Anger
Dr. Anger has published over 250 peerreviewed articles and has lectured all over the world. Her practice has an emphasis on gender af irming surgery, and she is Professor of
cardiovascular disease in women (Mosca et al. 1999, Mosca et al 2004). With the White House Initiative on Women's Health Research, there's inally hope for improving health inequality. We hope that what we and our pelvic loor health colleagues do for women has already started to close the gender gap between men's and women's health. And in the meantime, if you are suffering from a pelvic loor issue, follow the same advice we tell our patients with an erection lasting over four hours: call your doctor
Urology and Vice Chair of Research at the University of California, San Diego Department of Urology.
Dr. Victoria Scott
Currently, her efforts are aimed at better educating primary care providers in the treatment of female pelvic loor disorders to further improve the care of women with these conditions. She has also served as Director of Education for the Cedars-Sinai FPRMS fellowship training program and on the faculty of the Cedars-Sinai Urology Residency training program.
Sick and Successful
My Journey to Empowering Women in Business
Written by Natalie Suppes
hen life gets tough, as it often does, I'm faced with two choices: giving up or getting going. For me, giving up has never been an option, even when faced with a major health challenge. I didn't just sit back when I was diagnosed with Crohn's disease. I decided to turn my struggle into something positive. Rather than letting my illness slow me down, I let it push me to do something remarkable! I not only made lemonade but went on to build a thriving digital marketing agency in the process.
I share my story with people, not for fame, but to show others that it's possible to overcome substantial obstacles and still make your dreams come true.
THE INTERSECTION BETWEEN VULNERABILITY AND STRENGTH
Success for me hasn't transpired by pretending that everything is perfect. Quite the contrary; it's my raw and honest approach to sharing life's ups
and downs that has resonated with over 30,000+ followers.
This is the side of business rarely shown on social media, where vulnerability meets strength. I show up, unapologetically myself, sharing the realities of juggling a signi icant career with the unpredictability of a chronic illness. Here lies an important lesson: You can foster a community and build success by simply being genuine.
• Embracing Vulnerability- I have been candid about my struggles with Crohn's disease, a chronic illness that has signi icantly impacted my life. Instead of hiding this aspect of my identity, I have chosen to share my experiences openly, setting a new precedent for what leadership can look like.
• Rede ining Strength- Through my openness, I have rede ined the conventional image of strength. Strength, as I exemplify, is not about presenting an invulnerable front. It's about
•acknowledging your struggles, facing them head-on, and using them as a foundation to build something greater.
• Inspirational Leadership- My approach to blending personal vulnerability with undeniable strength has not only contributed to my success but also inspired those around me. My story encourages other women to own their stories, embrace their challenges, and lean into their vulnerabilities as a source of strength and empowerment.
• Creating a Supportive Community- By sharing my journey, I have fostered a community where openness and support lourish. This community serves as a reminder that one does not have to face their battles alone. There is strength in numbers, and even more so in collective empathy and understanding.
AUTHENTICITY TRANSLATES TO EMPOWERMENT
What's remarkable about my journey is not just my commercial success but how I support and uplift other women to achieve their own goals. I understand the unique challenges faced by women, especially those who are sick, yet I push the narrative that these obstacles don't de ine one's capabilities.
• Relatability- My openness about my life's challenges enables me to connect on a personal level with my audience. My story serves as a beacon of hope and a source of
strength for anyone facing their own battles, silently or otherwise.
• Trust and Credibility- By sharing my journey, I've built a foundation of trust and credibility. My followers and clients don't just see me as a business leader; they see me as a trusted advisor who understands the complexity of balancing health challenges with professional ambitions.
• Empowerment through Visibility- I use my platform to shine a light on the oftenoverlooked truth that illness does not preclude success. My visibility and success provide tangible proof that women can forge their paths in business, regardless of the obstacles they may face.
• Inspiration to Act- Beyond just sharing my story, I inspire action. I encourage my followers and clients to embrace their own narratives, leverage their unique insights, and pursue their professional ambitions with vigor and con idence.
At S&S Creative, the mission goes beyond achieving results; it involves recognizing that the entrepreneurial women we serve come with a diverse range of life experiences, including health challenges. It's an agency that stands as a reminder: your circumstances don't de ine your success.
THE POWER OF STORYTELLING
My 'Sick and Successful' podcast
not only echoes the sentiments of my professional journey but also offers a platform to discuss the seldom-shared complexities of managing a business while encountering health struggles. It's a source of solidarity, inspiration, and practical advice for those navigating similar paths.
• Connects on an Emotional Level - Stories, especially those involving personal struggles and triumphs like mine, forge a deep emotional connection with the audience. It's this connection that makes my message more impactful and memorable.
• Serves as a Source of Inspiration- My own journey, shared through my podcast and public speaking, serves as a beacon of hope and inspiration. My story exempli ies that it's possible to overcome signi icant challenges and achieve success, providing a powerful motivational boost to those who may be facing their own struggles.
• Educates Through Real-life Experiences- Beyond just inspiring, my storytelling is educational. I share tangible insights and lessons learned from navigating the complexities of managing a chronic illness while building and running a successful business. These stories offer practical advice that listeners can apply in their own lives.
• Builds a Community of Support- Sharing stories creates a sense of shared experience, fostering a
About Natalie Suppes
Natalie Suppes is the Founder and CEO of S&S Creative, a thriving digital marketing agency known for its innovative approaches and tangible results. With over ifteen years of industry experience, including roles at multi-million-dollar organizations, Natalie has established herself as a leading expert in the ield. Her battle with Crohn's disease has not only shaped her resilience but also inspired her to empower others, especially women, through her work and her voice.
As a beacon of hope and strength, Natalie shares her journey of being "Sick and Successful" through her podcast, aiming to uplift and encourage those facing their own challenges. Her authentic storytelling and dedication have cultivated a community of over 30,000 loyal
followers, making her a true inspiration in the digital marketing world and beyond.
•community among listeners and followers. This community becomes a source of support, encouragement, and further storytelling, amplifying the message that one is not alone in their struggles.
• Promotes Awareness and Understanding- Through storytelling, I also play a crucial role in raising awareness about chronic illnesses like Crohn's disease. My openness in discussing how it affects my life invites greater understanding and empathy, contributing to
breaking down stigmas associated with such conditions.
YOU CAN BE SICK AND SUCCESSFUL. YES, YOU CAN BE BOTH!
For every person who has ever felt overshadowed by their circumstances, my story serves as a powerful reminder: Your battles may shape you, but they don't de ine you
I defy the traditional narrative of success, not just surviving, but
thriving, proving day in and day out that you can be both sick and successful. And I encourage everyone, especially those battling chronic illnesses, to rede ine their limits and chase after their dreams. Through strategic planning, relentless perseverance, and unwavering self-belief, you too can carve out a slice of success. It's all about turning the tough stuff into a stepping stone, not a stop sign.
May my journey remind you to embrace your journey, celebrate your battles, and always stride forward!
RONA RAFAL An Interview with of iA Private Wealth
Rona Rafal is a Client Support Specialist and Advisor Assistant with iA Private Wealth in Vancouver, British Columbia. She connects with clients and provides clear-eyed guidance as they navigate the inancial world with an experienced advisor. Her strengths lie in providing optimal organization for the advisor and translating complex inancial information into simple terms for the client. Rona believes that building these two-way relationships and getting to know the clients on a personal level are the best parts of her job.
Q: What advice would you give people just starting out with investing?
RONA RAFAL: The irst thing I always try to tell people is to create a plan. If you don't know anything, then ind someone with experience and they will help you create a plan for your inancial future. Second, when you invest, you also need to understand the risk. You can gain or lose money throughout this process. This is why you need to educate yourself or work with someone you trust who is educated in this ield. Third, invest in a diverse portfolio. This will give you a chance to always gain something, even if the housing market might not be the best investment at the time. Fourth, invest. And invest regularly. I
hope all of this helps those beginners.
Q: What are bene icial investments for parents to start now for their children in this economy?
RONA RAFAL: The best savings to start for your children in Canada would be the Tax Free Savings Account (TFSA). This helps secure your child's future with investment returns that are not taxed, even when they decide to withdraw their funds. These funds can also be withdrawn anytime for any reason with no penalties. I would wait for the long term if you can to gain the most value out of these savings for your children.
Q: What is a client support specialist?
RONA RAFEL: A client support specialist helps the relationships between inancial advisors and their clients. We are the organizers of the client pro iles and marketing materials. We also plan any client/advisor events and manage the communications. Sometimes we translate the dif icult inancial terms for the clients to understand better. Money is not always easy to understand, but we make it easy for everyone. We are becoming a necessity to inancial advisors and clients for an enjoyable working relationship.
Q: What is a thought you could share about one thing to avoid in the inancial world to secure your inancial future?
RONA RAFAL: Live within your means, avoid extravagance just to “keep up with the Jones”. People tend to want to live in the biggest house or purchase the nicest car - that has a steep payment, when they could just live within their paycheck. The want to impress others and treat yourself is a very real impulse, but inancially it is something to avoid completely. This all goes back to budgeting, saving, and investing in the future.
Q: What is your best advice for irst time home buyers?
RONA RAFAL: My best advice for irst time home buyers would be saving as early as possible for the down payment and any needs for when you purchase the house. This is a huge investment and sometimes people forget that you have to furnish the new home with an oven, fridge or laundry appliances. Saving and investing for this irst time home purchase can really help with your irst time
purchase. Also, ind a home that will be within your means as well. If you decide to take out a mortgage, make sure the monthly payment is feasible for your budget.
Q: What are the most important questions to ask when inding a inancial advisor for yourself?
RONA RAFAL: Financial advisors come in all shapes and sizes. Some specialize in personal inances and others in business. Make sure they it what you need. Ask them who their typical clientele is and what kind of services they provide. You might also need to make sure you get along with this person and can trust this person with your inancial information. These are all important questions to ask when inding a inancial advisor. I would say that obtaining a client support specialist is important in this situation as well.
Q: A big question on young people's minds is how to get out of debt. What is your advice to people who are drowning in debt and need a place to breathe?
RONA RAFAL: Honestly, there are no get-outof-debt-quick plans. You simply have to force yourself to budget. You might have to ind ways to increase your income. This could mean picking up a shift at your local market or inding a position online to add on to your main income. Start cutting any expenses you can and putting that money toward your debts. Just start and keep working on it every day, small steps. Once you pay off one debt, you will feel the relief and want to pay off the next. Don't compare your debt to anyone else's. Just focus on yourself.
