IN - FOCUS
Christopher Lubwama: Sowing Seeds of Hope in Uganda
IN - FOCUS
Eva Medilek: Redefining High Performance Without Burnout

![]()
IN - FOCUS
Christopher Lubwama: Sowing Seeds of Hope in Uganda
IN - FOCUS
Eva Medilek: Redefining High Performance Without Burnout

AWAKENING ONE MILLION LEADERS THROUGH SCIENCE, SOUL, AND SERVICE


Embracing Excellence
Project
Customer Relationship –
Business Development –
Natasha


AsIsitdowntopenthiseditorial,markingExeleonMagazine's 275th issue,Iamilled with a deep sense of gratitude and relection.̀What began as a small platform to spotlightentrepreneurialstorieshas,overtheyears,evolvedintoaleadingplatform celebratingvision,leadership,andtherelentlessspiritoftransformation.
Thelaunchofourannualedition,The100MostDynamicLeadersof2025,isnotjust a milestone, it's a mirror relecting̀how leadership continues to evolve in an evershifting world. This year's theme, “Transformational Mindset,” captures the very essenceofwhatwebelievedeines̀modernleadership:theabilitytoadapt,inspire, andcreatemeaningfulchangefromwithin.
This year's issue holds a special place in Exeleon's journey. Beyond the incredible stories,itmarksaperiodofreinventionforusasapublication.
Through new channels, digital innovations, and an upcoming subscription model designedtocreatearicherreaderexperience,wearemovingforwardwithrenewed purpose;tomakeExeleonnotjustamagazine,butaspacewhereideas,leadership, andinspirationconverge.
OnbehalfoftheentireteamatExeleon,Iwouldliketoexpressheartfeltgratitudeto our distribution partners, our featured leaders, and our growing community for continuingtobelieveinourmissionandvision.Yourtrustandengagementarethe reasonsExeleoncontinuestothriveandevolve.
Gracing our cover this year is Dr. Stoyana Natseva, Founder of Happy Life Academy®, whose mission is both profound and practical: to awaken one million leaders who will, in turn, awaken the world.
Dr. Natseva's philosophy is rooted in science, soul, structure, and service — a rare harmony of intellect and intuition. Through her academy's globally recognized programs, she has redeined̀how leadership and education intertwine, blending neuroscience, systemic psychology, and human connection into a framework that empowersrealtransformation.
Aswecloseoneremarkableyearandprepareforthenext,Iinviteyoutorelect̀onthis simple yet powerful idea: transformation begins with mindset. Because when leaderstransform,sodoestheworld.
Here's to transformation, to leadership with soul, and to the ever-evolving story of ExeleonMagazine.
Daryl Yeung Editor-in-Chief






































































































eadershipforDr.StoyanaNatseva,isnotaboutholding power. It is about awakening it. As the founder of ® Happy Life Academy, she has built one of the world's most dynamic platforms for leadership and personal transformation, guiding thousands of individuals toward greaterpurpose,balance,andglobalimpact.
Her mission is bold yet deeply personal: to awaken one millionleaderswhowill,inturn,awakentheworld.
The Meaning of Dynamic Leadership
"Dynamicleadershipistheartof constantevolution,"Stoyana begins.Toher,leadershipisnota staticconceptbutalivingforce, somethingthatgrows,adapts,and inspirestransformation."Itisnot aboutauthority;itisabout awakeningpotentialinothers, aligningvisionwithaction,and
inspiringpeopletobecomeleaders themselves."
Herownleadershipstyleembodies thatphilosophy."Personally,Ilive thiseverydaybybeingbotha scientistandastoryteller,an educatorandamentor,"she explains."Myleadershipisrooted inservice:empoweringothersto riseandtomultiplythatinluence intheircommunitiesand organizations."
Stoyana features on the Cover of Exeleon Magazine's 100 Most Dynamic Leaders of 2025, furtherhighlightingherjourney andvisiontotheworld.
Building a Global Movement with Integrity
®
AsHappyLifeAcademy expands

acrosscontinents,Stoyanaremains groundedinhervalues. "Expansiononlymattersifit deepensimpact,"shesays.Every course,certiication,andcoaching programattheAcademyisbuilton whatshecallsthefour cornerstonesofgrowth:science, soul,structure,andservice.
"Ourprogramsaregroundedin systemicpsychologyand neuroscience,accreditedatthe highestinternationalstandards," sheexplains."Butbeyondscience, everymethodisinfusedwith compassion,gratitude,andadeep respectforthehumanjourney."
TheAcademy'sgrowthhasbeen
remarkable,yetStoyanapersonally safeguardsitsintegrity."Aswe scale,Iensurethatwhatreaches thousandsofstudentsworldwide isasauthenticandpowerfulas whenI irsttaughtit."
Forher,integrityisnotabusiness policy,it'saspiritualpractice.
Reinventing Education for the Modern World
Educationischangingrapidly,and Stoyanabelievesitmustkeeppace withtheevolvingworld."The worldevolvesdaily,soeducation musttoo.Reinventionisinour DNA,"shesays.
Underherleadership,HappyLife ®Academy haslaunchednine internationallyrecognizedMBA programsfocusedonholistic psychology,systemiccounseling, leadership,andbusinesscoaching. Eachprogramblendspersonal developmentwithacademicrigor, givinggraduatesbothinternal transformationandprofessional recognition.
And2025marksanewmilestone: thelaunchoftheDoctorof BusinessAdministration(DBA) programs."Theseprograms preparetheleadersofthefuture withthehighestlevelofbusiness knowledge,systemictools,and academicexcellence,"shesayswith pride."ItisamilestoneforEastern Europe,bringingworld-class doctoraleducationtoawider audience."
Dr.Natseva'scommitmentto innovationisalsoevidentinher proprietarymethodologies, ® includingDirectChangeSolution andTheInternalAutobiographical Map(IAM).Theseframeworks combineneuropsychology, systemicdevelopment,and identitytransformationtohelp individualsrewiretheirmindset andreshapetheirreality.
Havingtaughtandspokenacrosscontinents,Stoyana has developed what she calls a "glocal" approach to leadership:globalinvision,localincommunication.
"Leadership is universal in essence but local in expression," she explains. "In Europe, the focus is often on systems and methodology. In Asia, it centers around spiritual alignment. In Africa, it is about empowerment and resilience, and in the Middle East, itisrootedinlegacyandvision."
Her adaptability lies in deep listening. By honoring cultural nuance while holding true to her values of integrity, compassion, and excellence, she bridges divides and unites diverse communities under a sharedmissionoftransformation
"Thiscontinuousreinvention ® ensuresthatHappyLifeAcademy remainsattheforefrontofhuman developmentandbusiness education,"sheadds.
Ifthereisonephrasethatdeines Dr.Natseva'swork,itisthis: Awaken one million leaders. What beganasavisionhasgrownintoa globalmovement.
"Thismissionistheheartbeatof everythingIdo,"shesays."Each graduate,eachreader,each participantaddstothisliving networkofawakenedleaders."
Themovementisbuiltonthree pillars:
• Books as Messengers: With 15bestsellerspublishedon topicslikeabundance, gratitude,andsystemic

“Dynamic leadership is the art of constant evolution.”
•psychology,Stoyanareaches readersaroundtheworld."My booksawakenawarenesspage bypage,"sheshares.
• Global Education: Through theAcademy'sMBAandDBA programs,studentsreceive accrediteddegreesand,more importantly,thecon idenceto leadchangeintheirindustries andcommunities.
• The One Million Awakened Foundation: Thisnew initiativeprovides scholarships,supportsglobal educationalprojects,andfuels collectivetransformation.It ensuresthatawakening leadershipisnotlimitedby geographyorcircumstance.
Theimpactisexponential.Each persontouchedbyherwork becomesaleaderintheirown right,passingforwardthetorchof awarenessandpurpose.
Stoyanahasworkedwithcountless womenacrossindustries,helping themnavigatetheintersectionof ambition,purpose,andpersonal life.Heradviceisasprofoundasit ispractical.
"TowomenleadersIsay:ambition isnotarrogance;itissacred,"she emphasizes."Donotapologizefor wantingmore.Learnthatbalance isnotaboutperfection;itis dynamic.Somedaysyouserve yourfamily,otherdaysyour

business,andsomedaysyourself. Flow,don'tforce."
Forher,leadershipbeginswith self-worth."Yourworthcomes beforetitles.Leadershipisabout authenticity,notexternal validation.Createritualsof renewal,meditation,relection, familytime,soyourleadership lowsfromabundance,not exhaustion."
Hermessagetowomenisboth groundingandliberating:embrace ambition,honoryourboundaries, andleadfromwholeness.
Thecomingyearmarksapowerful evolutionforbothStoyanaand ® HappyLifeAcademy.Herfocusis setonthreemajordirections: advancingresearch,expanding globaleducation,andamplifying collectiveimpact.
"Iam inalizingmydoctoral dissertationonTheInternal AutobiographicalMap(IAM),a neuropsychologicalmodelthat couldredeineidentityand transformationinpsychology,"she shares.Thisresearchisnotjust
“Leadership is not about authority; it is about awakening potential.”
academic;itisthefoundationfor howshehelpspeoplerewritetheir innerstories.
TheupcomingDBAprogramswill extendthisworkintoleadership development."Wearelaunching internationallyaccreditedDBA studiestopreparesystemic, visionaryleaderswhowillshape thenextdecadeofbusinessand education,"sheexplains.
Herliteraryworkcontinuesas well."My16thand17thbooksare inprogress,continuingtoinspire readerswithpracticalwisdomand transformativepractices,"shesays. Andwithglobalpartnerships expandingacrossuniversities, chambersofcommerce,and leadershipcouncils,theAcademy isbuildingaworldwideecosystem oftransformation.
Still,Stoyanaremainsclearabout herpurpose:"Forme,themission remainsconstant:toawakenone millionpeople,tocreateleaders withvisionandheart,andtoturn
knowledgeintopowerforchange."
The Science and Soul of Transformation
WhatsetsStoyanaapartisher abilitytounitescienceand spirituality,intellectandintuition. Sheblendssystemicpsychology withhumanconnection,creatinga leadershipmodelthatisboth deeplyhumanandhighlyeffective.
"Ibelievetruetransformation happenswhensciencemeetssoul," shesays."Whenwealignour internalsystems,ourmind,heart, andpurpose,wecancreate sustainablechangeinourlivesand theworld."
Thisphilosophyistheheartbeatof ® HappyLifeAcademy.Itiswhat drawsstudents,leaders,and changemakerstoherworkfrom everycorneroftheworld.Anditis whyherin luencecontinuesto grow—notasanempire,butasa movement.
Asshelooksahead,Dr.Stoyana Natsevastandsattheintersection ofeducation,transformation,and service.Herworkisnotconined toclassroomsorcorporatehalls;it ripplesthroughcommunities, families,andgenerations.
"Leadershipisnotaboutauthority; itisaboutawakeningpotential," sheremindsus.Inherworld, leadersarenotborn,theyare awakened.AndthroughHappyLife ® Academy,shecontinuestodojust that,onelife,onelesson,andone leaderatatime.
Herlegacyisnotinthetitlesshe holds,butinthemillionsoflives shetouches,proofthatleadership, whenledwithscience,soul, structure,andservice,trulyhasthe powertochangetheworld.















Ready to fuel your ambition and receive your dose of inspiration directly to your digital doorstep?
Subscribe to Exeleon Magazine today, and enjoy the following perks:
Convenience at Your Fingertips
Access each issue on your preferred digital device anytime, anywhere.
Dive deeper with bonus content, behind-the-scenes interviews, and special features reserved for our esteemed subscribers.
Community Connection
Join a network of likeminded individuals, share your story or interview, and be part of a thriving entrepreneurial community.
SIMPLY SCAN AND SUBSCRIBE
Fromthedisciplinedworld ofdancetothehigh-stakes frontlinesofmedical technology,RachelGuanweiTao's journeyintotheMedTechindustry hasbeenanythingbutconventional. Apersonalfamilycrisisatage17 redirectedherpathtoward healthcare,notthroughclinical practice,butthroughinnovation thatchangeslivesbehindthe scenes.
WithacareerspanningFortune500 giantsandnimblestartups,Rachel hasearnedareputationasa productleaderwhoblendsstrategy withempathy,speedwithprecision, andvisionwithexecution.Her approachtoleadershipisrootedin alignment,human-centereddesign, andtheunwaveringbeliefthat everydeviceshouldimprove qualityoflife.Asshecontinuesto pursueherPh.D.researchon leadershipintheageofAI,Rachel remainsdrivenbyacorequestion: howdowebringlife-changing technologiestothepeoplewho needthemmost?
InthisInterviewFeature,Rachel sharesherstory,leadership philosophy,andvisionforthe futureofMedTechandwhatit meanstoinnovatewithboth intellectandintegrity.
Can you tell us about your journey into the medical device industry and what initially drew you to this ield?
BeforeIeverimaginedacareerin healthcare,Idreamedofbecoming adancer.Itrainedforyearswith disciplineandcreativity,believing thestagewouldbemyfuture.But everythingchangedwhenIwas17, aftermydadwasinacaraccident. Watchinghimsufferduring recoveryduetoalackofproper medicalsolutionsandclinical educationopenedmyeyestothe realimpactofhealthcare—andthe gapswithinit.Thatmomentignited mypassionformedicalinnovation.
Aftercollege,Iwasamongthetop 5%selectedintoJohnson& Johnson'sMedTechdivision throughtheircampusprogram.
Startinginsales,Isupported surgeonsinminimallyinvasive proceduresandwitnessedhow technologycantransform outcomes.Isaw irsthandhowa well-designedproductcould improvesurgicalresults,ease recovery,andgivepeopleasecond chanceatlife.Thatexperience becamethecornerstoneofmy passionforMedTech.
Overtime,Itransitionedfrom frontlinesalestoglobalproduct leadershiproles,drivenbyadesire notonlytorepresentgreat products,buttohelpcreatethem. Eachstepofmycareerhasbeen guidedbyonequestion:Howcan webringlife-changingtechnologies tothepeoplewhoneedthemmost?
You've worked across both Fortune 500 companies and startups. How have these environments in luenced your leadership style and product strategy approach?
WorkinginFortune500companies gavemeadeepappreciationfor

structuredprocesses,regulatory excellence,andlong-termstrategic vision.Inmymostrecentroleat Abbott,Iledhigh-impactglobal programsthatrequiredseamless collaborationacrossclinical, regulatory,andcommercialteams inmultiplegeographies.
Incontrast,mid-sizedglobal organizationslikeAcumedtaught metobeagile,resourceful,and creative—todriveresultswithout
waitingforidealconditions.I learnedhowtomovefast,adapt quickly,andleadwithboth lexibilityandfocus.
Thesedualexperienceshave shapedmeintoabalancedleader —onewhoisstrategicwhen neededandhands-onwhenit counts.
You often emphasize the importance of uni ied teams
behind successful product launches. What are your strategies for building crossfunctional alignment?
Alignmentdoesn'thappen overnight—ittakesintention, thoughtfulplanning,andclear communication.Forme,italways startswithde iningthe“why.” Whenteamsunderstandthepatient story,clinicalvalue,andmarket opportunitybehindaproduct,they arefarmoreengagedandaligned.
Iprioritizeearlyandinclusive cross-functionalengagement—not justwithengineeringand marketing,butalsowithquality, operations,andsales.Icreateclear communicationchannelsand establishsharedframeworksfor success.
Justasimportantly,Ifocusontrust andownership.Ibelievein leveragingeachteammember's strengthsandsupportingthemas theynavigatechallenges.Noneofus areperfect,butwhenpeoplefeel empoweredtoworkwithintheir
strengths—andarealignedon sharedgoalswithclearmetrics— thesenseofachievementis collectiveandstrong.
Asapeople- irstleader,Ialwaysput myselfinothers'shoes:IfIwereon thereceivingendofthis communication,woulditmotivate me?Woulditbringclarity?That mindsethelpsmedrivealignment authentically.Ultimately,ateam thattrustsoneanotherandshares ownershipwillalwaysdeliver stronger,faster,andwithmore purposethanonesimplyfollowing achecklist.
You've said that every medical device should enhance quality of life. How do you keep that purpose front and center during development?
Ialwaysbringthevoiceofthe clinicianandthepatientintothe room.Whetherthroughadvisory boards,KOLinterviews,ordirect ieldengagement,Iensurethatour productstrategyaddressesrealworldclinicalneeds—notjust technicalrequirements.
Throughoutmycareer,I'veseen howstayingclosetothehuman sideoftechnologyleadstomore impactfulsolutions.Iencourage teamstoanchortheirdecisionsin patientoutcomes,usability,and long-termvalue,ratherthanspecs alone.That'showwedesign productsthatnotonlymeet regulatoryrequirementsbuttruly improvelives.Purpose-driven innovationbeginswhenwelisten —andneverstop.
What do you hope to contribute
What drives you to keep learning and evolving — whether it's launching new products, conducting research, or mentoring others?
Iconsidermyselfalifelonglearner.Iholdtwomaster's degrees—onefromtheUKandonefromtheU.S.— andI'mcurrentlypursuingaPh.D.inBusiness Leadership,whichIplantocompletesoon.My researchfocusesonhowleadershipisevolvinginthe ageofAI,particularlyinthecontextofinnovation, productmanagement,andAI-enabledmedicaldevices.
Forme,everyopportunity—whetherit'slaunchinga productormentoringsomeone—isachancetogrow. I'vehadtheprivilegeofmentoringwomenintech, advisingsmallbusinessowners,andservingasajudge forglobalinnovationawards.Eachofthese experienceshasbroadenedmyperspectiveand sharpenedmyunderstandingofleadershipinafastchangingworld.
Ultimately,Ibelievecuriosityisthekeytostaying relevantandimpactful—especiallyinaieldas dynamicasMedTech.
to the future of MedTech, both as a product leader and as a scholar?
AswemovedeeperintotheAIera, oneofthebiggestquestionsfacing ourprofessionis:Towhatextent canAItakeovertheroleofa productmanager?FromwhatI've observedthroughrecentshiftsin bothregulatoryframeworksand industrypractices,theanswerisn't
aboutreplacement—it'sabout evolution.
Medicaldevicelaunchesareno longerone-timeevents.Wearenow operatinginacontinuousproduct lifecyclemodel,whereinnovation mustadapttoevolvinguserneeds, regulatorychanges,anddynamic clinicalenvironments.Product featuresarenolongerstatic—they requireiterativereinementand

real-timecross-functional collaboration.
That'swherehumanleadership becomesmorecriticalthanever.As aproductleader,Iaimtochampion inclusiveinnovation—creating solutionsthatservenotonly mainstreammarketsbutalso underrepresentedpopulationsand emerginggeographies.
Asascholar,I'mcurrentlyexploring howAIisreshapingleadershipin productmanagement,especiallyin MedTech.WhileI'mstillearlyinmy researchjourney,myaimisto uncoverpracticalinsightsthatcan
guidefutureleadersinnavigating complexitywithclarityand purpose.
ThefutureofMedTechdemands morethanjustgreatproducts—it requiresvisionaryleaderswhocan adapt,communicate,and collaborateacrossboundaries.I'm committedtobeingoneofthem andempoweringotherstoriseas well.
What's next for Rachel? Are there any exciting programs, partnerships, or launches on the horizon?
Thispastyearhasbeenatimeof reinvention.Aftertransitioningout ofthemedicaldeviceindustrydue toorganizationalchanges,Ifound myselfinacompletelynewsector. Butwhathasn'tchangedismy passionforbuildinginnovationthat bridgesstrategy,people,and purpose.
Irecentlyhelpedlauncha company-wideinnovationinitiative called SPARK,whichstandsfor Strategic,Pioneer,Agile, Revolutionary,andKnowledgedriven.Theprogramconnects cross-functional,cross-geography teamstopartnerwithselect customersonlong-termproduct pipelineplanningandshort-term businesssolutions.Byaligning customerinnovationgoalswithour company'sstrategicvision,SPARK hasbecomeakeygrowthdriver andrelationship-buildingtool.
LaunchedinMarch,SPARKwas inspiredbythedesiretoconnect ourinternallong-terminnovation teamswithreal-worldbusiness needs.I'vehadtheprivilegeof leadingthiseffort,andweare currentlycollaboratingwithseveral successful Shark Tank winnersto scaletheirbusinessesthrough strategicpotentialand partnerships.
WhileImaybeinanewindustry, themissionremainsthesame: createmeaningfulinnovation,lead withintegrity,andsparkwhat's next.
henconversationsbreak down,teamsstumble. Whenleadersindthe rightwords,peoplemoveforward together.HanneWulphasbuilther careeraroundthatsimpletruth. Afternearlyadecadeasan attorneyintheNetherlands,Hanne chosetostepawayfrom courtroomsandlegalprocedures tofocusonwhatshefoundmost meaningful:helpingpeople connect,listen,andresolveconlict beforeitcausedlastingdamage. Thatchoiceeventuallyledherto theUnitedStates,whereshe deepenedherworkasamediator andtrainer.
Today,asthefounderof Communication Wise,Hanne partnerswithseniorexecutives andleadershipteamstosharpen theskillsthatmattermostin businessbutareoftenoverlooked: clearcommunication,healthy con lict,andauthentic collaboration.Herapproachis equalpartsgentleandhonest,and ithashelpedleadersnotjustavoid
misunderstandings,butbuild workplaceswheretrustand resiliencecanthrive.
Inthisinterview,Hannesharesthe turningpointsthatshapedher philosophy,whyshebelieves con lictcanbehealthy,andhow communication,whendoneright, cantransformentirecultures.
Hanne, can you tell us about your personal and professional journey—what led you from practicing law to founding Communication Wise?
Afterworkingfornineyearsasan attorneyintheNetherlands,I movedtotheUnitedStatesin2012 forpersonalreasons.MyDutchlaw credentialsdidn'ttransfer.Rather thaninvestingtimeandresources inre-quali ication,Ileanedintomy passionforalternativeconlict resolution(ADR).Havingalready servedasamediatorbackhome,I beganmediatinginU.S.courtsand corporatesettings,helping individualsandteamsresolve
disputesbeforetheyreachedthe courtroom.
Buildingonthatmomentum,I designedanddeliveredmediationbasedcommunicationworkshops forHRprofessionals,social workers,educators,andeven policeoficers.Thenthepandemic pausedin-persontrainingand courtoperationsin2020.Irealized quicklyitwastimetoevolveonce more.
Isawanopportunitytopartner directlywithexecutivesamplifying theirleadershipimpactby equippingthemwithadvanced communicationstrategies.That insightinspiredthecreationof Communication Wise,whereInow workalongsideseniorleadersto fosterindividualclarityand balancedstrength,enhance leadershipteamcollaboration,and buildresilientcultures.
As someone who has worked as an attorney, mediator, and facilitator, what pivotal

Founder Communication Wise
experiences shaped your philosophy around communication and leadership?
Asanattorney,Iwatchedclients getsweptupinrigidcourt procedures—andevenwinners oftenleftthecourtroom
emotionallyspent, inancially drained,andpermanently disheartened.Thatrevealedtome thetruecostofdecision-making takenoutofpeople'shands.
WhenItransitionedinto mediation,Iappreciatedhowit
shiftedownershipbacktoclients. However,Ialsorealizedahandful ofsessionscouldn'terasedeeply ingrainedandoftenunconscious beliefsandhabits.Likewise, intensiveworkshops—whether onedayorthree—trulyengaged participantsbutrarelyledto lastingchange.
Theseexperiencescrystallizedmy corebelief:realgrowthin leadershipcommunicationcomes fromsustainedpractice, continuousrelection,andongoing conversationsaboutselfawareness.Ourmindsneverstop runninginnerdialogues,and becausewe'refundamentally socialcreatures,weoweitto ourselvesandourteamsto cultivateskillsthatendurebeyond one-offtraining.Continuous coaching,follow-up,andreal-world applicationaretheleversthat genuinelymakeadifference.
You take a gentle yet honest approach to coaching. Can you expand on what that means in practice, especially when working with executive leaders?
Fromthevery irstconversation, manyexecutivesnoticehowIlean intocuriosity—askingclarifying questionsinsteadofjumpingto conclusionsorapplyingarigid framework.Idon'tpositionmyself

asthearbiteroftruth;instead,I treateachperspectiveasone possiblelensamongmany.
Myroleisn'ttohanddown“the answer.”It'stobroadenmyclient's viewoftheirownchallenges, revealingfreshangles,untapped opportunities,ornewwaysto connectwithstakeholders.Igently pushbackonassumptionsor potentialblindspots.
Thegentlesideshowsupinhow weapproachandnavigatetopics.I meetleaderswheretheyare,atthe pacetheyset.Theydecidehow activelyIshouldengage,which keepsownershipfullyintheir hands.Becausetheyknowtheir contextbest,Iaddalayerofactive
listeningthathelpsexpand viewpointsanduncover opportunities.
Thiscollaborativeprocessnotonly uncoversclaritybutoftensparks genuinereliefandrenewed optimism.Ultimately,“gentleyet honest”meansholdingaspacethat balancescompassionwith accountability,enablingleadersto growwithconidenceand authenticity.
As an ADR specialist, how do you de ine healthy conlict in an organization, and how can leaders engage with it productively?
Healthycon licthappenswhen
everyonewithastakeinanissue feelssafetovoicediffering viewpoints,listensactively,and collaboratesonclarifyingthetopic andpotentialsolutions.It'sabout leveragingdiverseperspectivesto generatesmarter,moresustainable outcomes.
Butthisishard.Humansarenot wiredforit—weinstinctively ight (compete,win)or lee(givein) whenfacedwithdisagreement, especiallywhenthestakesare high.Awarenessandpracticeare neededtochoosethemost effectivemode,tailoredtothe situation.Peopleinstinctively defaulttooneofthreestyles:
• Withdraw/Avoid:Stepping backtododgetension.
• Accommodate:Prioritizing harmony(or“fakepeace”) overpersonalneeds.
• Compete:Pushingforcefullyto getourway.
Eachstyleservesapurposein certainmoments,butnoneworks allthetime.Over-avoidingbreeds distrust,constantaccommodation leadstoresentment,andperpetual competitionerodesrelationships.
Leaderscangaugewhetherconlict isstillconstructivebylookingfor signssuchas:
•Participantsaskingopen questions.
•Genuinecuriosityaboutthe
•otherside'srationale.
•Willingnesstotest assumptionstogether.
•Rapidrecoveryfromheated momentswithoutlingering grudges.
Re lectingontenseconversations withatrustedpersonhelps identifyourdefaultmodesand wherewecanshift.Practicing conlictscenariosbuildsthe “mentalmuscle”neededto responddifferentlynexttime.
How does effective communication contribute to a healthier company culture? Can Communication Wise really achieve 100% success in this area?
Ahealthycompanycultureis de inedby“howwedothings aroundhere(whennooneis looking).”Atitsheartishow peoplenavigatetough conversations.Whenteamsengage inproductive,respectfuldialogue, theyfostertrust,clarify expectations,andstayalignedon sharedgoals.
Effectivecommunicationlaysthe groundworkfor:
• Trust and psychological safety:Teammembersfeel empoweredtospeakup.
• Shared purpose and values: Dialoguereinforceswhat mattersmost.
What's your vision going forward? Any upcoming projects, training, or new directions you're exploring at Communication Wise?
I'mdeeplysatis iedwithwhereCommunicationWise standstoday.Sinceitslaunchin2020,thecompanyhas experiencedconsistent,organicgrowth.
Lookingahead,myfocusisondeepeningimpact,reining myofferings,andpursuingstrategicpartnerships.I continuouslylearnfromcrediblesourcesandlarger organizationstostrengthenmyskillsandapproach.
I'mnotforcefullychasing“what'snext,”butIremainopen andattentivetoopportunities.Thisensures CommunicationWisecontinuestogrowinwaysthatare bothmeaningfulandenduring.
• Rapid problem-solving: Diverseperspectivesreduce costlysurprises.
• Resilience and adaptability: Openfeedbackloopshelp teamsrecoverfromsetbacks.
CanCommunicationWisedeliver 100%success?Itdependsonhow youde inesuccess.
Ifsuccessmeansfostering attentiontoandgenuine willingnessforproductive dialogues,absolutely.Ipartner withleaderstoimplementtools, frameworks,andongoingcoaching
thatembedtheseskillsintodaily routines,drivingmeasurableshifts inbehavior.
Ifsuccessmeans lawless communication—no misunderstandingsorcon lict, that'simpossible.Human dynamicsarecomplexandeverchanging.Mygoalissustained progress,achievedthrough continuousreinforcementof healthycommunicationhabits.
Atjust17,HarrySanders wasnavigatinglife withoutahome,bouncing fromcouchtocouchandrelyingon thekindnessofotherstostay a loat.Today,heleadsoneofthe mostsuccessfuldedicatedSEO agenciesintheworld,StudioHawk, withover$15millioninrevenue andagrowingpresencein Australia,Britain,andtheUnited States.
WhatsetsHarryapartisnotjust hisentrepreneurialsuccess,but thepathhetooktogetthere.His journeyhasbecomeacasestudyin resilience,self-teaching,and bettingonpotentialratherthan pedigree.Throughthisexclusive interviewwithExeleonMagazine, Harryopensupaboutthelessons thatshapedhim,thephilosophies thatguidehisteam,andhowhe
envisionsthefutureofbothSEO andsocialimpact.
You've spoken openly about becoming homeless at 17. Looking back, what were the de ining lessons from that period that still guide you today?
Alotofthede ininglessonsfrom beinghomelessatsuchayoung agearetough.They'renotsexyor glamorous.Theyarethingslike realizingthatifyouendupinabad situation,sometimesit'sonyouto getyourselfoutofit.Thatwasthe primarylessonIlearned.
Iwasluckytohavepeoplearound me—mymentorGraham,my socialworkerCarla,andthepeople Icouch-surfedwith.Butevenwith thatsupport,nothingchanges
unlessyouarewillingtomakeit happenyourself.Youcanleada horsetowater,butyoucannot makeitdrink.Thatreallystuck withme.Changehastocomefrom within.
How did you irst discover SEO, and what convinced you to turn it into a business rather than just a side skill?
IdiscoveredSEOwhenIwasabout 13,playingRuneScape.Afewofmy buddieswhowerewebdevelopers mentionedthisthingyoucoulddo sothatyourwebsitewouldshow uponGoogle.Ifounditfascinating. Ireallywantedtotravel,soI startedatravelwebsite.Ieven askedonlinefriendsfromaround theworldtowritearticlesforit.

Whenstrangersstarted indingmy sitethroughsearch,Iwashooked. ItwastheirsttimeIlearned somethingpurelybecauseIloved it,notbecauseaschooltoldmeto. Igaveupvideogamesandspentall myfreetimebuildingthatsite.By 14,Iwasfreelancing.
Later,whenIwashomeless,Iwent backtoSEOfreelancing.Itwasn't tostartabusiness,justawayto makeendsmeet.Buteventually,
theworkgrewtoobigforjustme, andthat'swhenthingsstartedto shift.
What was the spark that made you decide to of icially launch StudioHawk? What were some of the initial challenges?
Therewasnolightningbolt moment,nograndplan.Iwasina government-fundedstartup program,andmymentorGraham
suggestedIstopfreelancingfor agenciesandstartworkingdirectly withbusinesses.Thatwasthepush Ineeded.
Thechallengeswereprettymuch everything.Iwascouchsuring, hadnostableplacetolive,no money,andnoconnections.Even havingareliableplacetoshower wasdif icult.So,startinga businesswithzerocapitalandno networkwasthe irstbighurdle.
StudioHawk has grown from $1M to $15M in revenue. What were the biggest turning points that fueled that scale?
The irstbigturningpointwas hiringmy irstteammember.It wasn'tevenplanned.Ibrought someoneonwhowasbehindon rentandfacingeviction.Itold themIwouldteachthem everythingIknew.Suddenly,I wasn'tjustfreelancinganymore.I wasresponsibleforsomeoneelse's livelihood,andthatlita ireunder me.
Anotherleapcamein2019when welandedour irstenterprise clientinAustralia.Thatwin openeddoorstomoremajor brands.ThenCOVIDhit,and suddenly,everyonewasonline. Thatdigitalsurgewasmassivefor us.
Now,withAIreshapinghow peoplesearch,SEOisbackinthe spotlightagain.We'vebeen fortunatetobepositionedwell duringeachofthosemajorshifts.
SEO is evolving rapidly, especially with AI changing search. How do you see the future of SEO, and where will agencies like StudioHawk add the most value?
AIsearchisthebiggestshift we'veseeninyears,thoughit's rollingoutmoreslowlythan peopleexpected.Still,theway peoplesearchisfundamentally changing.Manyarealreadyusing AIalongsideGoogle.Oneday,they mightrelyentirelyonAI.
Thatshiftishuge.AIsearchstill reliesonthecoreprinciplesofSEO, likecontentstructure,authority building,anddigitalPR.Agencies likeStudioHawkareperfectly positionedtogodeepintothose areas.
Thedaysofgenericmarketing adviceareover.Businessesneed specialiststohelpthemadaptto thisnewlandscape.That'sexactly wherewecomein.
You're known for hiring “wholesome nerds” over resumes or degrees. What qualities do you look for when building your team?
Attitudeiseverything.Iwantpeoplewhogenuinelycare aboutwhattheydoandalignwiththevaluesofthe business.SEOis,let'sbehonest,aprettynerdy ield.We're notthe lashymarketersorin luencers.We'redigginginto data,code,research,and indingwaystoearntraf ic.
That'swhyIlovewholesomenerds—peoplewhoare deeplypassionateaboutsomething,whetherit'sgaming, movies,sports,oranythingelse.Theybringthatsame curiosityandenergyintotheirwork.Whenyougetagroup likethattogether,itcreatesaculturewherepeoplecan geekoutaboutSEOandbuildsomethingmeaningfulatthe sametime.
When you think about the next ive years, what's your vision for both StudioHawk and your personal journey as an entrepreneur?
ForStudioHawk,Ibelievewecan doubleoreventripleinsize.Our U.S.of iceisalreadydoingreally well,andifAIsearchcontinuesto takeoff,theopportunityiseven greater.Ithinkwehavearealedge inthatspacebecauseofourfocus andourpeople.
Personally,Iwanttobuildmy platformtomakeameaningful difference,especiallywhenit
comestoyouthhomelessness. ThroughtheLighthouse Foundation,Iwanttohelpdrive realchangeinhowwesupport youngpeopleindificult circumstances.Ialsowanttouse mypersonalstorytoinluence policyandraiseawareness.
Growingabusinessisgreat,but growingyourimpactisevenbetter.


henEvaMedilektalks aboutsuccess,she'snot preachinghustleculture. She'snotsellingtheideathat18hourworkdaysarebadgesofhonor. Instead,she'sinvitinghigh achieverstolookcloserattheir relationships,theirhealth,their habitsandaskiftheirversionof successiscostingthemmorethan it'sworth.
BecauseforEva,thisisn'tatheory. It'slivedexperience.
BeforeEvaMedilekbecamea sought-aftercoach,speaker,author, andtrainer,shewasadental hygienistbuildingarealestate businessontheside.Herschedule waspacked,herenergystretched thin,andherattentionconstantly dividedbetweenprofessionalgoals andpersonalresponsibilities.Then camethemomentthatchanged everything.
“Idiscoveredin idelityinmy marriage,”shesays.“Iwasworking
full-time,buildingmybusiness, runningthehousehold,andtrying tokeepeverythinga loat.Iwas exhausted,andthatexhaustionwas quietlytakingatoll—onmy health,mymood,andespecially howIshowedupasawife.”
Thediscoverywasdevastating.But italsoservedasamirror,forcing hertoconfrontahardtruth:her relentlesspursuitofachievement hadcomeattheexpenseofher mostimportantrelationships.
“Ihadtotakeresponsibilityforhow my'do-it-all'mindsetcontributed tothebreakdown,”shesays.“That self-awarenessbecamethe beginningofourbreakthrough.”
Insteadoflettingthefracturedeine them,Evaandherhusbandchosea differentpath:therapy,coaching, rebuilding.Throughthathealing process,somethingshifted.Shesaw howmanyotherprofessionalswere chasingthesameillusionofsuccess andburningoutintheprocess.
“Onedaymyhusbandlookedatme
andsaid,'Youneedtohelpothers thewayyouhelpedus.'Thatwas themomentIknewthiswasmy calling.”
Spotting
Today,Evaworkswithambitious professionalsandleadershipteams acrossindustries.Whethershe's coachingexecutivesorspeakingon stage,hermessageisclear:high performanceshouldn'tcomeatthe expenseofyourwell-beingoryour relationships.
Whenaskedwhatderailsmosthigh achievers,Evadoesn'thesitate.
“OneofthebiggestperformancesabotaginghabitsIseeistherefusal todelegate.There'sthismindsetof, 'IfIwantitdoneright,I'lldoit myself.'Itmayhaveworkedearlyin theircareers,butovertimeit becomesabottleneck.”
Anothersilentculprit?Lackof boundaries.
“Leadersoftenletconstant
interruptionslikecalls,texts,emails hijacktheirfocus.Itstretchestheir workdayintopersonaltime,leading tochronicfatigueandlow-quality output.Theyendthedaydrained, withnothingleftfortheirloved onesorthemselves.”
Andit'snotjustaboutwhattheydo, it'salsoaboutwhattheydon'tdo.
“They'renotpracticingenergygeneratinghabits.Theyilltheir timewithlow-impacttasksinstead oftheonesthatmovetheneedle. They'rebusy,butnotproductive.”
Tobreakthesepatterns,Eva developedher CPR Formula — Clarity,Prioritization,and Responsibility.It'sasimplebut powerfulframeworkdesignedto helpleadersgetclearonwhattruly matters,setboundaries,andtake fullownershipoftheirtimeand energy.
“Thisishowtheylearntoperform attheirbestwithoutburningout.”
Overtheyears,herleadershipand in luencehaveearnedheralonglist ofrecognitions,including The Brainz Crea Global Award, The Los Angeles Tribune Outstanding Leadership Recognition,and The CXO 2.0 Outstanding Leadership Award
SheisalsotherecipientofThe EvolutionaryBusinessCouncil's BronzeMentorshipAward,the FearlessWomanofInspiration Award,andwasnamedaGoody BookAwardFinalist.
The Art of Listening: A Leadership Essential
Ifthere'soneskillEvabelieves

everyleadermustmaster,it's listening—real,intentional listening.Especiallyintoday'sfastmoving,hybridworkenvironments wherediverseperspectivesand remotecollaborationarethenorm.
Sheteachesherclientsthe L.A.P.I. Listening Framework,amethod thatfostersinclusiveandeffective communication:Listen, Acknowledge,Paraphrase,Inquire.
“It'saboutslowingdownandreally hearingpeople,”shesays.
“Acknowledgingwhatsomeone sharesshowsrespect.Paraphrasing ensuresclarity.Andinquiringwith thoughtfulquestionsdeepens understanding.”
It'sthekindofcommunicationthat buildstrust.Andtrust,Evabelieves, isthecurrencyofmodern leadership.
“Whenleaderscommunicatethis way,theycreatespacefordialogue andinnovationtothrive.Peoplefeel seenandheard.Andthat'swhat keepsteamsengagedand motivated.”
Eva'sresumeisnothingshortof dynamic.She'saspeaker,ahighperformancecoach,arealestate investor,andaleadershiptrainer. Butbehindthescenes,she'salsoa wife,alifelonglearner,anda womanwhogenuinelyenjoysher morningwalks.
Sohowdoesshekeepitallfrom spinningout?
“Istrugglewithshinyobject syndrome,”shelaughs.“I'mcurious bynature,whetherit'sanewrecipe orabusinessidea.Butthat
curiositycanleadtofeeling scattered.”
Heranchor,onceagain,isthe CPR Formula.Everyevening,shelooks aheadtothenextdayanddeines herpriorities.Thefollowing morning,shereturnstothelistwith intention.
“Iaskmyself,'Whataretheneedlemovingtaskstoday?Whatreally deservesmyenergy?'AndIblock timeforthosebeforeanythingelse.”
She'salso iercelyprotectiveofher mornings.
“The irsttwohoursofmydayare mine.Iwalk,meditate,workout, andeatanourishingbreakfast. Thoseroutinesclearmymindand reducestress.Theyhelpmeshow upstrong.”
Anothernon-negotiable? Create before you consume.
“IworkonmytopprioritiesbeforeI evencheckmyinbox.ThatwayI'm focusedonwhatmatterstome,not reactingtowhateveryoneelse needs.”
Andwhenthedaygetschaotic,Eva leansintoasimplequestion:“Isthis alignedwithmypriorities,orisit pullingmeaway?”
WhileEvacontinuestoworkclosely withindividualsandleadership teams,she'salsothinkingbigger. Hernextchapterisaboutaccess, makinghigh-performancecoaching andleadershipdevelopmentmore widelyavailable.
Burnoutisnolongerjusta personalissue;it'sabusiness one.Teamsaredisengaged. Talentedpeoplearequietly quitting.Andcompaniesare scramblingtoretaintheirbest.
AccordingtoEva,theproblem isn'talackofeffort.It'salack ofunderstanding.
“Mostmanagersjumpstraight toperformancefeedback withoutpausingtoask,'Whyis thispersonstruggling?'They correctbeforetheyconnect.”
Heradviceforforwardthinkingorganizations?Get curious.Useframeworkslike L.A.P.I.touncoverwhat'sreally goingon.Maybetheemployee
Oneofhernewestinitiativesisan on-demandcoursecalled The Inclusive Community Blueprint.It's designedforprofessionalswho wanttodeepentheirleadership skills,eveniftheircompanyhasn't investedinformaltraining.
“It'sforpeoplewhowanttogrow, bothpersonallyandprofessionally. It'saccessible,actionable,and rootedinthesameframeworksI usewithmyprivateclients.”
Andthat'sthethreadthatruns throughallofEva'swork:helping
isoverwhelmed.Maybethey're unclearonexpectations.Or maybethey'requietlydealing withsomethingpersonal.
“Thekeyistocreateaspace wherepeoplecanspeakup withoutfear.When communicationisopenand transparent,youcanactually supporttheminmeaningful ways—throughmentalhealth resources, lexibleschedules, orsimplymorerecognition.”
Retention,shesays,startswith relationships.
“Whenpeoplefeelseen,heard, andvalued,theystay.Andthey bringtheirbest.”
highachieverssucceedwithout sacri icingthemselvesalongthe way.
“Youdon'thavetochoosebetween yourambitionandyour relationships.Youdon'thaveto burnouttobebrilliant.There'sa betterwaytoleadandliveandI'm heretohelppeople indit.”



Thepathto entrepreneurshipoften beginswithresilience, adaptability,andawillingnessto createopportunitieswherenone seemtoexist.Thesequalitiesnot onlyshapestrongbusinessleaders butalsode inethewaytheyguide otherswhohopetofollowasimilar path.
Onepersonwhoembodiesthis approachisRezaSatchu,an entrepreneur,investor,and educator,whosejourneyhastaken himfromKenyatoCanada,and frombuildingcompaniesto mentoringthenextgenerationof founders.AstheFoundingPartner ofAlignvestManagement Corporationandalecturerat HarvardBusinessSchool,he continuestoin luencebothmarkets andminds.Inthisinterview,Reza Satchushareshowhisearly experiencesshapedhisoutlook, whathehaslearnedfrombuilding multiplebusinesses,andwhyhe believescommitmentandresilience arethetruehallmarksof entrepreneurialsuccess.
You were born in Kenya and raised in Toronto after your family immigrated to Canada in the 1970s. How did those early
experiences shape your outlook on opportunity and entrepreneurship?
WhenmyfamilyarrivedinToronto fromMombasa,Kenya,myparents tooktheapproachoffullimmersion intoCanadianculture.Wewanted tomakeithereonourownterms andthroughourownwilland determination.Webuiltbusinesses asafamily,startingwithmydad workingasarealestatesalesman andmeworkingasapaperboy, whereI'dsliphisbusinesscards intothenewspapersIdelivered.
Wemovedoftenwhennew opportunitiesarose,andtherewere constantadjustmentstonew circumstances.Therewere struggles,andweovercamealotof obstacles,butthatgavemewhatI believeisasecretoffounder success:resilience,orthebeneitof obstaclesnotofmyownchoosing. Wecreatedopportunitieswith hustleandanentrepreneurial mindset.Iknowhowfortunatewe weretobeoneofthefamilies selectedtocometoCanadafrom Kenya,andI'vealwayswantedto expressmygratitudetothis countryforgivingourfamilyso much.
Talk to us about Alignvest Management Corporation. What makes it a leading private investment irm in Canada and beyond?
We'reentrepreneurshelping entrepreneurs.Weunderstand whatmakesasuccessfulfounder andasuccessfulbusiness.The foundersofAlignvestManagement Corporationhavebuiltseven businessesfromthegroundupthat havesoldformorethan$7billion invalue.Ourpartnercapitalhas grownfrom$30milliontoover $200millionsincewestarted,with netassetvaluepersharegrowth exceeding20%annually.
InDecember2024,wesold AlignvestStudentHousingREITto ForumRealEstateIncomeand ImpactFundfor$1.7billion.We succeededbyexecutingthevision wehaveforalloureffortsat Alignvest:creatingindustryde iningbusinessesthatservean undersuppliedneedanddrive substantiallong-termvalueforour stakeholders.
Wefavorinvestment-friendly structuresthattietoperformance ratherthantypicalprivateequity models,andthisapproachhas
allowedustoconsistentlybuild institutional-qualitybusinesses overtime.
You've co-founded and scaled several companies across different industries, from storage to inancial services to student housing. What was one of the most pivotal lessons you learned from building and exiting multiple businesses?
OneofthecentraltenetsIlivebyis therelentlesspursuitof opportunitieswithoutregardto resourcescurrentlycontrolled.It takesbeliefinyourselfandyour visiontobesuccessful.Thebest ideas,whetherit'ssellingbooks onlinewithAmazonorelectriccars withTesla,aresimple.There's nothingnewtothem—it'sthe approachthat'snew.Thebelief.
ThelessonsI'velearnedareabout trustingmyinstinctsandexploring allideas.Itellfoundersthatthey needtosuspendthedisbeliefthat largercorporationswithmore resourcesmusthavealready thoughtoftheirideaandpursuedit fully.It'samazinghowmanyideas thatseemsimpleandobviousto you,asafounder,havenotoccurred toothers.What'sobvioustoyou, withyouruniquelivedexperience, isn'tobvioustoeveryoneelse.So committoit,knowingthatyouwill bringsomethingtotheideathatno oneelseiscapableofbecausethey haven'tlivedyourlife.
You teach “The Founder Mindset” at Harvard Business School. How do you de ine that mindset, and why is it critical for entrepreneurs today?
TheFounderMindsetisabout developingtheskillofdeploying soundjudgmentandmaking consequentialdecisionsthrough continuouspracticeand accountability.Manyfounders hesitatetocommit—theywaitfor moreinformationoramoreperfect marketopportunity.Mymessageto foundersatHarvardBusiness SchoolandatNEXTCanadaisthat therealmagiccomeswhenyou commitfullytoanidea.
You'llneverhaveperfect information.There'sneveraperfect timetolaunchorpitchtoyourirst investor.Wheninvestorsseethat you'refullycommittedtoavision andthatyouholdstrong convictionseveninuncertain markets,that'swhenyou'llindthe partnersyouneed.Judgmentand decision-makingareskillsthat requirepractice,justlikemusicor sports.Youhavetocreatethose opportunitiesforyourself,and whenyoufail,acceptthatfailureas partoftheprocess.Overtime,you getbetter,andthoseexperiences becomethefoundationofyour success.
Looking ahead, what excites you most about the future of Alignvest and its portfolio companies?
Theworkofbuildingbusinesses alongsidecommitted,dedicated entrepreneursandourteamof insightful,experiencedinvestment partnersexcitesmetremendously. We'reconstantlyseekingout opportunitieswithsustainable competitiveadvantages,ledby capablemanagementteamswith proventrackrecords,resilience
througheconomiccycles,and scalablebusinessmodelsthat generateattractivereturnson investedcapital.
TheCanadianmarketisconstantly recalibratinginresponsetoglobal realignmentsandeconomicshifts, andourteamisamongthebest positionedinNorthAmericato identifyandcapitalizeon opportunitiesthatemergeinthese conditions.
Lastly, what according to you makes one dynamic? How do you integrate the same thought into your leadership?
Ibelievethatwhatmakessomeone dynamicisthewillingnesstocreate theirownopportunitiesandto pursuethemrelentlessly,withfull commitmentandopennessto innovationandcollaboration.I've triedtofollowthatinmyownlifeas afounder,andI'vepassedthat lessononasaninvestmentpartner andasamentorthroughHarvard BusinessSchoolandNEXTCanada.
Asaleader,Istressthatthereal tragedyofabusinessopportunity isn'tfailure—it'snevertryingat all.Youhavetoembracethe unknownandbepreparedtolearn frommistakes.Thepotentialupside ofcreatingsomethingmeaningful andlong-lasting,somethingthat buildsalegacyandcreates resourcesforrealsocietalchange, faroutweighsanyfearoffailure.

Persistence,patience,and visionarequalitiesoften reservedforathletesand entrepreneursalike.Forrealestate professionalAdamGant,those traitswerehonedearlyonwhile trainingwithCanada'sNational RowingTeam.Thedisciplineand endurancethatrowingdemanded shapedhowhewouldlater approachrealestate—a ieldthat, muchlikethesport,requireslongtermfocus,resilience,and adaptability.
Overtheyears,Ganthasworked acrossmultiplerealestatesectors andbecomealeadingvoicein sharedequityandinnovative housinginancemodels.Inthis interview,hediscussesthelessons thatshapedhisjourney,the evolvingdynamicsofthehousing market,andhisvisionforamore inclusiveandsustainablefuturein realestate.
You began your real estate journey in your early twenties while training with Canada's National Rowing Team. How did
that experience in luence your mindset as an investor and developer?
TrainingwiththeNationalRowing Teamtaughtmealotabout enduranceanddelayed grati ication.Inrowing,youspend countlesshourstrainingforarace thatlastsonlyminutes,andthe differencebetweenwinningand losingoftencomesdowntohow wellyouhandlediscomfortand pressure.Thatmindsettranslated directlyintorealestate.
Developmentcyclesarelong, sometimes ivetotenyearsfrom ideatocompletion.Thereare setbackswithzoning,inancing,or marketshifts.Myrowing backgroundgavemethediscipline tostayfocusedonthelong-term visionevenwhentheshort-term challengesfeltoverwhelming.
You've worked across a wide spectrum of real estate sectors — residential, retail, of ice, industrial, hospitality, land development, and senior care. Which sector do you ind the
most dynamic right now, and why?
Residentialisbyfarthemost dynamicbecauseittoucheson affordability,urbanization,and demographicchangeallatonce. Canadaiswelcomingrecordlevels ofimmigration,andhousehold formationisaccelerating,but supplyhasn'tkeptpace.The disparitycreatesbothsocial challengesandinvestment opportunities.
I'malsointerestedinseniors housingaswell.Ourpopulationis agingquickly,andthecurrent infrastructureisn'tsuf icient There'saneedforhousingthat balancesaffordability,accessibility, andcherishesaginggenerations. Thatsectorisgoingtoexpand dramaticallyoverthenexttwo decades.
Buttherealinnovation,inmyview, isn'ttiedtoasingleassetclass;it's in inancingmodels.Sharedequity isoneexample.It'sasystemwhere ownershipissplitbetweenthe

occupantandanequitypartner, makinghomesmoreaffordable withoutover-leveragingindividuals withdebt.Ico-wrote A House Shared toexplorethisideain narrativeformandprovidean exampleofhowalternativemodels couldstabilizemarkets,improve accessibility,andstilldeliver returnsforinvestors.That'sthe conversationIbelievewilldeine thenexteraofrealestate.
What common mistakes do you see real estate developers or investors making when it comes to inancing projects?
Themostcommonmistakeis assumingthatliquiditywillalways bethere.Toomanydevelopers structureprojectswiththin marginsandaggressivetimelines, leavingnoroomfordelaysorcost overruns.Wheninterestratesrise, salesslow,orapprovalsdragout, thewholeprojectbecomesfragile.
Anothermistakeisover-relianceon conventionaldebt.Traditional mortgagesandconstructionloans havetheirplace,buttheyaren't alwaysthebesttoolsforbuilding resilientportfolios.That'swhyI've spentyearsstudyingglobalmodels. MarketsinSingapore,Eastern Europe,andSoutheastAsiahave experimentedwithsharedequity, cooperativestructures,andhybrid inancinginwaysthatNorth Americahasn't.Thoseapproaches canprovidestabilitywhen traditional inancingisunderstress.
How do you balance your professional commitments with your philanthropic initiatives?
Iseethemaspartofthesame mission.Myprofessionalworkis aboutbuildinghousingsystems thatfunctionbetterforpeopleand ideallysupplementsother initiatives,whetherthoseare focusedonaffordablehousing, shelters,orcommunity development.Thetworeinforce eachother.
Forexample,ifIadviseagroupon structuringasharedequityfund,I canalsosupportnonproitsthat helppreparefamiliesforequity sharingoptionsoncetheyareready. It'saboutalignment,notbalance. Whenmybusinessand philanthropiccommitmentsmove
inthesamedirection,they strengthenoneanotherinsteadof competingformytime.
What advice would you give to young professionals looking to break into real estate investment today?
First,learnthefundamentals— inance,markets,andconstruction. Youcan'tshortcutthose.Butonce you'vemasteredthebasics,stay curiousaboutnewmodels.Real estateisshiftingallthetime.Shared equity,co-living,andimpact-driven fundsarecreatingopportunities thatdidn'texistwhenIstarted.
Don'tthinkonlyintermsofa narrow-mindedROI,especially whensustainingoccupancywith lowturnoverisimportant.Ask yourself:howdoesthisdealholdup overtenyears,acrosscycles?Oneof thelessonsfromthecreditcrisisis thatwhatlooksproitableinthe shortruncancollapseifitisn't sustainable.Buildforendurance.
Andstartsmall.Yourirstdeal doesn'tneedtobegroundbreaking. Whatmattersislearningbydoing andthenscalinggradually.Real estaterewardspatienceand persistencemorethanrisk-taking.
What excites you most about the future of real estate development

and investment? What is your vision going forward?
Whatexcitesmeisthegrowing recognitionthatwearenotdone whenitcomestohousinginance innovation,andthereisawhole otherworldofequityoptionswe candeploy,wherethepasthas usuallyinvolveddebtinnovations. Housinghastofunctionasshelter irstbutcanalsoprovidefamilies with inancialequityforthe millionsofCanadianswhoneed affordablesolutions.
Mypersonalvisionistoseebroader adoptionofsharedequityandother innovativeownershipstructures thatbalanceindividualaffordability
withinvestorreturns.Theyreduce riskforfamilies,providestable yieldforcapital,andstrengthen communities.That'sthevisionI laidoutin A House Shared,andit's somethingIcontinuetoworkon withthegroupsIadvise.
Thefutureofrealestate,ifdone right,willbemoreinclusive,more resilient,andmoresustainable.We canbuildsystemswhereinvestors succeedbyhelpingpeoplelive better,notbypricingthemout. That'swhatmotivatesmeevery day.

ccesstorecreational sportshasoftencome withbarriers;from unavailablerinkstoinconvenient bookingsystemsthatdiscourage participation.ForJonathanAzouri andhissisterMayaAzouri, growingupplayinghockeyin Torontomadethosechallenges clear.Whatifindingandbooking afacilitycouldbeasseamlessas bookinga lightorhotelroom?
Thatidealedtothecreationof CatchCorner,asportsfacility bookingplatformthathasgrown intoover15NorthAmerican marketsandpartneredwith SportsIllustratedtofuelits expansion.Inthisinterview, JonathanAzouri,CEOof CatchCorner,sharesthestory behindtheplatform,the
Building CatchCorner into the “Expedia of Sports”
challengesandadvantagesof workingwithasiblingco-founder, andhisvisionforthefutureof recreationalsports
What sparked the idea for CatchCorner, and how did you both decide to turn it into a business?
GrowingupinToronto,mysister MayaandIplayedalotofhockey andothersports,butoneofthe biggestchallengeswasalways indinganavailablerinkorfacility nearby.Itstruckusthatifbooking a lightorhotelissoseamlesson platformslikeExpedia,why couldn'tthesamebetruefor sportsfacilities?Atthetime,there reallywasn'tanythinglikethison themarket,soweknewwehadto