MARKETING
2.1.6
4.1.5
5.2.1
on-site, e-shop, on-line advertisements, structural elements, web portals, market makers, CCR, e-marketplaces, e-auctions, SEM, G2B, G2G
(π.χ. FindTheBest.com).
bay.com).
marketdojo.com).
1.2.2
barterbrokers.com)
(π.χ. u-exchange.com).
(π.χ. booking com). •
(real estate),
(π.χ. spitogatos.gr).
(π.χ. ika.gr).
(securities trading),
(π.χ. Piraeus Securities).
(targeted marketing).
(Porter’s Five Forces Analysis),
(bargaining power of suppliers).
(Sponsored Search),
(Enterprise Resource Planning/ERP).
(e-services).
Απαντήσεις
1:
Απάντηση 1. Α
2 Απάντηση 2. Α
3
Απάντηση 3. Α
4 Απάντηση 4. Β
5 Απάντηση 5. Β
6 Απάντηση 6. Α
7 Απάντηση 7. Α
8 Απάντηση 8 Α
9 Απάντηση 9 Α
10
Απάντηση 10 A
Strengths, Weaknesses, Opportunities, Threats
2.1.1
SWOT analysis
SWOT
Business Policy,
Text and Cases” (R.D. Irwin, 1969)
Edmund P. Learned, C. Roland Christensen, Kenneth Andrews
και William D. Book.
2.1.2
Factors-
2.1.3
1.
2.
Ιστορία”
Τοπόσημα”
Φήμη
Brand names
Ποιότητα
Προτάσεις
Προτάσεις
POWER
Personal
Order”
Emphasize Detail”
Rank-Prioritize
(conceptual framework).
1.
Απαντήσεις
1: Απάντηση 1. Β
2 Απάντηση 2. Α
3
Απάντηση 3. Α
4 Απάντηση 4. Α
5 Απάντηση 5. Β
6 Απάντηση 6. Α
7 Απάντηση 7. Α
8 Απάντηση 8 Α
9 Απάντηση 9 Α
10
Απάντηση 10 A
Προσανατολισμός
Οι 5
Marketing
Marketing, production-orientation era, social marketing, sales, product
2.
(production-orientation era)
(marketing concept).
(production concept)
marketers,
3.2.1
(marketing concept)
3.2.2
4.
1.
2.
3.
1.
Απαντήσεις
1: Απάντηση 1. Α
2 Απάντηση 2. Α
3
Απάντηση 3. Α
4 Απάντηση 4. Α
5 Απάντηση 5. Β
6 Απάντηση 6. Α
7 Απάντηση 7. Α
8 Απάντηση 8 Α
9 Απάντηση 9 Α
10
Απάντηση 10 A
Inbound
1.
2.
1.
2. Calls-to-Action:
1.
2.
3.
email marketing.
(Attract)
(Search Engine Optimization).
(Convert)
Υπέρβαση (Delight)
Social Network
1.
2.
3.
4.1.2 Business Social Media
1.
2. Καθορισμός
3. Σχεδιασμός
4. Ανάπτυξη 5.
Social Media Management tools
Management Tools
Plaxo.
Aula Pekka
4.1.3 Social Media και E-commerce Οι
marketing.
eCommerce Layers
Οι Kietzmann, Hermkens, McCarthy
Self-Media
Αντίνααγοράζουνχρόνοτηλεοπτικώνδιαφημίσεωνή/καισελίδεςσεέντυπημορφή,
Οι Sheldon, Elliot, Kim
1.
2.
Forrester Research
Social
Chadwick
E-loyalty
Customer Satisfaction & Social Media
Customer loyalty & Social Media
4.2.1
Saverin, Andrew McCollum, Dustin
Times.
1.
2.
1.
2.
4.
5.
4.2.2 Twitter
4.2.3
Hashtags
James Quarles έγινε
4.2.4
Branson, Narendra Modi, Arianna Huffington, Greg McKeown, Rahm Emanuel, Jamie Dimon, Martha Stewart, Deepak Chopra, Jack Welch
Bill Gates.
4.2.5
❖ Product Rich Pins
❖ Recipe Rich Pins
❖ Article Rich Pins
4.2.6 Youtube
των MP4, Matroska, FLV, AVI, WebM, 3GP, MPEG-PS
QuickTime File Format.
Gray, Baby Ariel, Kristen Hancher, Zach King, Lisa and Lena, Jacob Sartorius
followers.
Miel Pops,
Retail TikTok.
"The Hamster Cult"
"Lana Del Rey Cult".
TikTok
Stories.
ΑΠΑΝΤΗΣΗ
Απαντήσεις
1: Απάντηση 1. Α
2 Απάντηση 2. Α
3
Απάντηση 3. Α
4 Απάντηση 4. Β
5 Απάντηση 5. Α
6 Απάντηση 6. Α
7 Απάντηση 7. A
8 Απάντηση 8 B
9 Απάντηση 9 Α
10
Απάντηση 10 A
4
Affiliate Marketing
Mobile Marketing
content Marketing
Email Marketing
Video Marketing
(SEM)
Εργαλεία
(SEO) Κριτήρια
Google_Analytics
Google Adwards
ΕΝΝΟΙΕΣ –
digital marketing, blogs, microblogging, Social Bookmarking, cookies, Affiliate, affiliate networks, spam, B2C Marketing, Mobile Marketing, Youth Marketing, Brand,
Blogs
Content
Qzone,
Weido.
Social Networking
Virtual Game Worlds and Virtual Social Worlds
3.
5.2.1 Affiliate Marketing
1. ο
2. ο διαφημιστής (ή
3.
Merchant/Advertiser)
Affiliate/Publisher)
1. Sites
2. Sites
3. PPC Affiliates, e-mail/newsletter affiliates
4. Social Media Affiliates
5. Shopping Services Sites
6. Loyalty Affiliate Sites/Cashback Sites/Incentive affiliates
2.
3. Cost Per Sale (CPS):
4. Revenue Sharing (REVSHARE
5.
Cost Per View
Affiliate
1.
2.
3.
8.
2.
Πλεονεκτήματα
5.2.3
4.
• Η UpMate Business & Internet Solutions. •
Target Group
HellasNet
InternetQ
Mobile Marketing Forum το 2005.
1.
2.
3.
4.
5.
5.
3.
Youth Marketing
2.
3.
4.
TweenSpeak.
5.2.4 Content Marketing
content). -
•
• Blog posts
• eBooks
• eBrochures
• Infographics
• Case studies
• Newsletter
•
• Use cases
• Information guides
• Demos
• Microsites
• Online courses
• Ερωτήσεις
• Podcasts – videocasts
• How-to
• Παρουσιάσεις
•
• A
• Product guide,
• Reference guides
• Reviews
• Resource libraries
• RSS/XML feeds
• Videos
• Webinars – webcasts
• White papers
• Widgets
• Free software tools
• Mobile apps
• VR tours
(Q&As)
5.2.5
1. Open Rate
2. CTR :
Click-through-rate
3. CTA : Το Call-to-action
4. Conversion
5. Unsubscribe
6.
7.
1.
2.
5.2.6 Video Marketing
3. Βελτίωση ROI (Return On Investment)
S.E.O.
1.
(Web Crawling).
2. Ευρετηρίαση εγγράφων (Indexing).
3. Επεξεργασία ερωτημάτων (Query Processing).
4. Κατάταξη
(Ranking).
index, Lexicon, Hit lists, Forward
Inverted
Engine
(Search Engine OptimizationSEO)
Search Engine Optimization-SEO
Pay Per Click-PPC
1) White hat SEO Οι
On Page Optimization Οιon
Alt text (Alternative Text).
Off Page Optimization
MySpace,
Yutube,
Blogger,
Wordpress,
Flicker,
2) Black hat SEO
5.2.9
Google Keyword Tool
(SEO)
Trending Searches
For search.
Keyword density
Wordtracker
Good Keywords
Ahrefs
To
Google Webmasters Tools
Neighborhood
Page authority Checker
Theme authenticity Checker(TAC)
Woorank
Woorank
SEO Site Checkup
statistics, site data, meta tags, page notes, objects,
HubSpot Marketing Grader
Το
Compete.com
Algoroo:
Google Copyright Removal:
Robots.txt
Social
Sitemap
Xenu’s Link Sleuth:
broken links
Whois Lookup:
WebMeUp:
Visibility:
SEO VS PPC
Paid Inclusion VS PPC
2.
5.3.1 Google Analytics
http://www.google.com/ana
AdWords.
AdWords
AdWords.
1.
2.
3.
4.
5.
6.
7.
17.
18.
20.
22.
Analytics.
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-Y']);
_gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script');
ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s); })();
</script>
analyticsTracking.php
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-18071-25']);
_gaq.push(['_trackPageview']);
(function() var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
</head>.
<html>
<?php include ("header.php"); ?>
<body>
<?php include ("sideNav.php"); ?>
<?php include ("mainContent.php"); ?>
</body>
</html>
header.php
<script type="text/javascript">
var myJavascriptCode = 'testValue';
function test() { myJavascriptCode += ' κάτι';
</script>
<link href="/css/my.css" type="text/css" rel="stylesheet">
<!
<?php include ("analyticsTracking.php"); ?>
</head>
<link href="/css/my.css" type="text/css" rel="stylesheet">
<?php include ("analyticsTracking.php"); ?>
</head>
1.
2.
1.Λογαριασμός(Account):ΤοσημείοπρόσβασηςστοAnalyticsκαιτοανώτερο
2.
www.example.com
www.example.com/sales/.
http://www.google.com/analytics.
2.
3.
4.
6.
1.
2.
3.
1.
5.3.2 Google Adwards
3.
Εισαγωγή
Digital Marketing, Affiliate Marketing,
Mobile Marketing, content Marketing, Email Marketing,
Video Marketing,
Μηχανές
Εργαλεία
Google Analytics, Google Adwards
Απαντήσεις
1: Απάντηση 1. Α
2 Απάντηση 2. Α
3
Απάντηση 3. Β
4 Απάντηση 4. A
5 Απάντηση 5. A
6 Απάντηση 6. A
7 Απάντηση 7. Α
8 Απάντηση 8 Β
9 Απάντηση 9 Α
10 Απάντηση 10 A
Clicks
Followers
Log
Like
Market
Tweets
Spam
ΒΙΒΛΙΟΓΡΑΦΙΑ
introduction-to-e-commerce Martin Kuz
DM-Unit 1-Introduction to Digital Marketing - RJ - P1
understanding-social-media Varinder Taprial Priya Kanwar
Introduction to Instagram BeConnected t26 c4
Market Research Scott M. Smith James Passey Professor of Marketing Gerald S. Albaum
Emeritus Professor of Marketing University of New Mexico
SWOT ANALYSIS TEAM FME
SOCIAL MEDIA MAX WOLF JULIAN SIMS YOUNG H
ΙΣΤΟΣΕΛΙΔΕΣ
https://www.marketo.com/mobile-marketing/
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-contentmarketing/?sh=2c30928c10b9
https://mailchimp.com/marketing-glossary/email-marketing/ https://www.ngdata.com/what-is-video-marketing/ https://searchengineland.com/guide/what-is-seo
https://ithemes.com/blog/what-is-google-analytics/
https://www.google.com/search?q=google+adwords+pdf&rlz=1C1FKPE_elGR929GR929 &oq=goo&aqs=chrome.0.69i59l3j69i57j46i131i199i433i465i512j0i131i433i512l2j0i433i5 12l2j46i131i433i512.3124j0j15&sourceid=chrome&ie=UTF-8
https://www.bigcommerce.com/ecommerce-answers/what-google-adwords/
https://www.wordstream.com/ppc
https://www.investopedia.com/terms/s/social-media.asp
https://en.wikipedia.org/wiki/Facebook#Technical_aspects
https://en.wikipedia.org/wiki/Twitter
https://www.google.com/search?q=what+is+instagram&rlz=1C1FKPE_elGR929GR929&o q=what+is+instar&aqs=chrome.3.69i57j0i19l2j0i10i19j0i19l2j0i10i19l2j0i19l2.8707j0j15 &sourceid=chrome&ie=UTF-8
https://en.wikipedia.org/wiki/Instagram
https://www.linkedin.com/help/linkedin/answer/a548441/what-is-linkedin-and-howcan-i-use-it-?lang=en
https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/
https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/
https://www.compete366.com/blog-posts/microsoft-teams-what-is-it-and-should-webe-using-it/
https://en.wikipedia.org/wiki/Market_segmentation
https://blog.oxfordcollegeofmarketing.com/2020/10/08/understanding-the-7ps-of-themarketing-mix/
https://cheddarden.com/types-of-consumers/
https://www.demandjump.com/blog/types-of-consumers-in-marketing
https://en.wikipedia.org/wiki/YouTube
https://en.wikipedia.org/wiki/TikTok
https://studiousguy.com/difference-between-micro-and-macro-environment/
https://en.wikipedia.org/wiki/Market_research
https://blog.hubspot.com/marketing/market-research-buyers-journey-guide
http://www.returncustomer.com/millennials-expect-online-customer-service/
(Πρόσβαση τον Μάρτιο του 2018). Kathryn Kearns
(http://www.digitaltrainingacademy.com/casestudies/tag/coca-cola)
(Source: Duermyer, 2017. Available at: https://www.thebalance.com/can-you-reallymake-money-with-affiliate-marketing-1794168).
Everybody Writes by Ann Handley
Confident Digital Content by Adam Waters
10x Marketing Formula by Garrett Moon
hey Ask, You Answer by Marcus Sheridan